{"id":999,"date":"2025-12-22T15:21:18","date_gmt":"2025-12-22T08:21:18","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=999"},"modified":"2025-12-22T15:21:18","modified_gmt":"2025-12-22T08:21:18","slug":"hanh-vi-mua-sam-nganh-hang-me-va-be-2025-xu-huong-moi-tu-phu-huynh-tre","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/hanh-vi-mua-sam-nganh-hang-me-va-be-2025-xu-huong-moi-tu-phu-huynh-tre\/","title":{"rendered":"H\u00e0nh vi mua s\u1eafm ng\u00e0nh h\u00e0ng M\u1eb9 v\u00e0 B\u00e9 2025: Xu h\u01b0\u1edbng m\u1edbi t\u1eeb ph\u1ee5 huynh tr\u1ebb"},"content":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng M\u1eb9 v\u00e0 B\u00e9 tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 thay \u0111\u1ed5i m\u1ea1nh m\u1ebd trong h\u00e0nh vi mua s\u1eafm. Th\u1ebf h\u1ec7 ph\u1ee5 huynh Millennials v\u00e0 Gen Z kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n mua s\u1eafm theo th\u00f3i quen, m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n s\u1ef1 tinh t\u1ebf trong l\u1ef1a ch\u1ecdn, \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng, an to\u00e0n v\u00e0 gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 nh\u1eefng thay \u0111\u1ed5i quan tr\u1ecdng \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i ng\u00e0nh h\u00e0ng M\u1eb9 v\u00e0 B\u00e9, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng TM\u0110T 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/hanh-vi-mua-sam-nganh-hang-me-va-be-2025-xu-huong-moi-tu-phu-huynh-tre\/#tong_quan_hanh_vi_mua_sam_cua_phu_huynh_tre_doi_voi_nganh_hang_me_va_be_tren_tmdt\" title=\"T\u1ed5ng quan h\u00e0nh vi mua s\u1eafm c\u1ee7a ph\u1ee5 huynh tr\u1ebb \u0111\u1ed1i v\u1edbi ng\u00e0nh h\u00e0ng M\u1eb9 v\u00e0 B\u00e9 tr\u00ean TM\u0110T\">T\u1ed5ng quan h\u00e0nh vi mua s\u1eafm c\u1ee7a ph\u1ee5 huynh tr\u1ebb \u0111\u1ed1i v\u1edbi ng\u00e0nh h\u00e0ng M\u1eb9 v\u00e0 B\u00e9 tr\u00ean TM\u0110T<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/hanh-vi-mua-sam-nganh-hang-me-va-be-2025-xu-huong-moi-tu-phu-huynh-tre\/#tu_%e2%80%9cmua_theo_thoi_quen%e2%80%9d_sang_%e2%80%9cmua_co_chon_loc_so_sanh%e2%80%9d\" title=\"T\u1eeb &#8220;mua theo th\u00f3i quen&#8221; sang &#8220;mua c\u00f3 ch\u1ecdn l\u1ecdc &amp; so s\u00e1nh&#8221;\">T\u1eeb &#8220;mua theo th\u00f3i quen&#8221; sang &#8220;mua c\u00f3 ch\u1ecdn l\u1ecdc &amp; so s\u00e1nh&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/hanh-vi-mua-sam-nganh-hang-me-va-be-2025-xu-huong-moi-tu-phu-huynh-tre\/#phu_huynh_tre_uu_tien_giai_phap_tron_goi_va_gia_tri_dai_han\" title=\"Ph\u1ee5 huynh tr\u1ebb \u01b0u ti\u00ean gi\u1ea3i ph\u00e1p tr\u1ecdn g\u00f3i v\u00e0 gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n\">Ph\u1ee5 huynh tr\u1ebb \u01b0u ti\u00ean gi\u1ea3i ph\u00e1p tr\u1ecdn g\u00f3i v\u00e0 gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/hanh-vi-mua-sam-nganh-hang-me-va-be-2025-xu-huong-moi-tu-phu-huynh-tre\/#nhung_thay_doi_lon_trong_hanh_vi_mua_sam_cua_phu_huynh_tre\" title=\"Nh\u1eefng thay \u0111\u1ed5i l\u1edbn trong h\u00e0nh vi mua s\u1eafm c\u1ee7a ph\u1ee5 huynh tr\u1ebb\">Nh\u1eefng thay \u0111\u1ed5i l\u1edbn trong h\u00e0nh vi mua s\u1eafm c\u1ee7a ph\u1ee5 huynh tr\u1ebb<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/hanh-vi-mua-sam-nganh-hang-me-va-be-2025-xu-huong-moi-tu-phu-huynh-tre\/#uu_tien_san_pham_an_toan_nguon_goc_ro_rang_co_chung_nhan\" title=\"\u01afu ti\u00ean s\u1ea3n ph\u1ea9m an to\u00e0n, ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng, c\u00f3 ch\u1ee9ng nh\u1eadn\">\u01afu ti\u00ean s\u1ea3n ph\u1ea9m an to\u00e0n, ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng, c\u00f3 ch\u1ee9ng nh\u1eadn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/hanh-vi-mua-sam-nganh-hang-me-va-be-2025-xu-huong-moi-tu-phu-huynh-tre\/#quyet_dinh_mua_chiu_anh_huong_manh_tu_danh_gia_noi_dung_xa_hoi\" title=\"Quy\u1ebft \u0111\u1ecbnh mua ch\u1ecbu \u1ea3nh h\u01b0\u1edfng m\u1ea1nh t\u1eeb \u0111\u00e1nh gi\u00e1 &amp; n\u1ed9i dung x\u00e3 h\u1ed9i\">Quy\u1ebft \u0111\u1ecbnh mua ch\u1ecbu \u1ea3nh h\u01b0\u1edfng m\u1ea1nh t\u1eeb \u0111\u00e1nh gi\u00e1 &amp; n\u1ed9i dung x\u00e3 h\u1ed9i<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/hanh-vi-mua-sam-nganh-hang-me-va-be-2025-xu-huong-moi-tu-phu-huynh-tre\/#du_lieu_thi_truong_tmdt_nganh_hang_me_va_be_phan_anh_dieu_gi_ve_hanh_vi_moi\" title=\"D\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng TM\u0110T ng\u00e0nh h\u00e0ng M\u1eb9 v\u00e0 B\u00e9 ph\u1ea3n \u00e1nh \u0111i\u1ec1u g\u00ec v\u1ec1 h\u00e0nh vi m\u1edbi?\">D\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng TM\u0110T ng\u00e0nh h\u00e0ng M\u1eb9 v\u00e0 B\u00e9 ph\u1ea3n \u00e1nh \u0111i\u1ec1u g\u00ec v\u1ec1 h\u00e0nh vi m\u1edbi?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/hanh-vi-mua-sam-nganh-hang-me-va-be-2025-xu-huong-moi-tu-phu-huynh-tre\/#tang_truong_doanh_thu_di_kem_sang_loc_san_pham_nha_ban\" title=\"T\u0103ng tr\u01b0\u1edfng doanh thu \u0111i k\u00e8m s\u00e0ng l\u1ecdc s\u1ea3n ph\u1ea9m &amp; nh\u00e0 b\u00e1n\">T\u0103ng tr\u01b0\u1edfng doanh thu \u0111i k\u00e8m s\u00e0ng l\u1ecdc s\u1ea3n ph\u1ea9m &amp; nh\u00e0 b\u00e1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/metric.vn\/insights\/hanh-vi-mua-sam-nganh-hang-me-va-be-2025-xu-huong-moi-tu-phu-huynh-tre\/#nhom_nganh_hang_phan_khuc_gia_duoc_phu_huynh_tre_uu_tien\" title=\"Nh\u00f3m ng\u00e0nh h\u00e0ng &amp; ph\u00e2n kh\u00fac gi\u00e1 \u0111\u01b0\u1ee3c ph\u1ee5 huynh tr\u1ebb \u01b0u ti\u00ean\">Nh\u00f3m ng\u00e0nh h\u00e0ng &amp; ph\u00e2n kh\u00fac gi\u00e1 \u0111\u01b0\u1ee3c ph\u1ee5 huynh tr\u1ebb \u01b0u ti\u00ean<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/metric.vn\/insights\/hanh-vi-mua-sam-nganh-hang-me-va-be-2025-xu-huong-moi-tu-phu-huynh-tre\/#ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/metric.vn\/insights\/hanh-vi-mua-sam-nganh-hang-me-va-be-2025-xu-huong-moi-tu-phu-huynh-tre\/#thong_tin_su_kien\" title=\"Th\u00f4ng tin s\u1ef1 ki\u1ec7n\">Th\u00f4ng tin s\u1ef1 ki\u1ec7n<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"tong_quan_hanh_vi_mua_sam_cua_phu_huynh_tre_doi_voi_nganh_hang_me_va_be_tren_tmdt\"><\/span>T\u1ed5ng quan h\u00e0nh vi mua s\u1eafm c\u1ee7a ph\u1ee5 huynh tr\u1ebb \u0111\u1ed1i v\u1edbi ng\u00e0nh h\u00e0ng M\u1eb9 v\u00e0 B\u00e9 tr\u00ean TM\u0110T<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Theo b\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng M\u1eb9 v\u00e0 B\u00e9 trong Q3\/2025, ng\u00e0nh h\u00e0ng M\u1eb9 v\u00e0 B\u00e9 tr\u00ean c\u00e1c s\u00e0n TM\u0110T \u0111\u00e3 ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng v\u1edbi doanh s\u1ed1 \u0111\u1ea1t <strong>16.7 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong>, <strong>t\u0103ng 32.8% so v\u1edbi c\u00f9ng k\u1ef3 2024<\/strong>, <strong>chi\u1ebfm 5.5% t\u1ed5ng doanh s\u1ed1 to\u00e0n s\u00e0n<\/strong>. Trong \u0111\u00f3, s\u1ea3n l\u01b0\u1ee3ng b\u00e1n ra \u0111\u1ea1t <strong>97.9 tri\u1ec7u s\u1ea3n ph\u1ea9m<\/strong>. Con s\u1ed1 n\u00e0y kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng, m\u00e0 c\u00f2n cho th\u1ea5y s\u1ef1 chuy\u1ec3n d\u1ecbch r\u00f5 r\u1ec7t trong h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a ph\u1ee5 huynh tr\u1ebb.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1001 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/47.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/47.png?w=1950&amp;ssl=1 1950w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/47.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/47.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/47.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/47.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/47.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"tu_%e2%80%9cmua_theo_thoi_quen%e2%80%9d_sang_%e2%80%9cmua_co_chon_loc_so_sanh%e2%80%9d\"><\/span>T\u1eeb &#8220;mua theo th\u00f3i quen&#8221; sang &#8220;mua c\u00f3 ch\u1ecdn l\u1ecdc &amp; so s\u00e1nh&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ph\u1ee5 huynh thu\u1ed9c th\u1ebf h\u1ec7 Millennials v\u00e0 Gen Z \u0111ang d\u1ea7n tr\u1edf th\u00e0nh l\u1ef1c l\u01b0\u1ee3ng ti\u00eau d\u00f9ng ch\u1ee7 \u0111\u1ea1o c\u1ee7a ng\u00e0nh h\u00e0ng M\u1eb9 v\u00e0 B\u00e9 tr\u00ean s\u00e0n TM\u0110T. \u0110\u00e2y l\u00e0 th\u1ebf h\u1ec7 l\u1edbn l\u00ean c\u00f9ng c\u00f4ng ngh\u1ec7, quen thu\u1ed9c v\u1edbi m\u00f4i tr\u01b0\u1eddng s\u1ed1 v\u00e0 c\u00f3 phong c\u00e1ch mua s\u1eafm ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t so v\u1edbi th\u1ebf h\u1ec7 tr\u01b0\u1edbc.<\/p>\n<p>Kh\u00f4ng gi\u1ed1ng nh\u01b0 th\u1ebf h\u1ec7 ph\u1ee5 huynh tr\u01b0\u1edbc \u0111\u00e2y th\u01b0\u1eddng trung th\u00e0nh v\u1edbi m\u1ed9t v\u00e0i th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c, ph\u1ee5 huynh tr\u1ebb ng\u00e0y nay c\u00f3 xu h\u01b0\u1edbng nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh. H\u1ecd so s\u00e1nh gi\u00e1 c\u1ea3, th\u00e0nh ph\u1ea7n, \u0111\u00e1nh gi\u00e1 t\u1eeb ng\u01b0\u1eddi d\u00f9ng kh\u00e1c v\u00e0 kh\u00f4ng ng\u1ea1i th\u1eed nghi\u1ec7m c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi n\u1ebfu th\u1ea5y ph\u00f9 h\u1ee3p.<\/p>\n<p>H\u00e0nh vi mua s\u1eafm v\u00ec v\u1eady \u0111\u00e3 d\u1ecbch chuy\u1ec3n r\u00f5 r\u1ec7t t\u1eeb <strong>\u201cmua theo th\u00f3i quen\u201d sang \u201cmua c\u00f3 ch\u1ecdn l\u1ecdc v\u00e0 so s\u00e1nh\u201d<\/strong>. Ph\u1ee5 huynh tr\u1ebb th\u01b0\u1eddng xuy\u00ean so s\u00e1nh gi\u00e1 gi\u1eefa c\u00e1c s\u00e0n nh\u01b0 Shopee, TikTok Shop hay Lazada; c\u00e2n nh\u1eafc m\u1ee9c \u0111\u1ed9 uy t\u00edn gi\u1eefa gian h\u00e0ng ch\u00ednh h\u00e3ng (shop Mall), gian h\u00e0ng ch\u00ednh th\u1ee9c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u (shop Official) v\u00e0 gian h\u00e0ng th\u00f4ng th\u01b0\u1eddng (shop non-Mall); \u0111\u1ed3ng th\u1eddi tham kh\u1ea3o \u0111\u00e1nh gi\u00e1 th\u1ef1c t\u1ebf t\u1eeb ng\u01b0\u1eddi d\u00f9ng, video tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c phi\u00ean livestream.<\/p>\n<p>Ch\u00ednh xu h\u01b0\u1edbng \u01b0u ti\u00ean s\u1ef1 minh b\u1ea1ch v\u00e0 \u0111\u1ed9 tin c\u1eady n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y m\u1ea1nh m\u1ebd vai tr\u00f2 c\u1ee7a gian h\u00e0ng ch\u00ednh h\u00e3ng, th\u1ec3 hi\u1ec7n qua vi\u1ec7c doanh s\u1ed1 shop Mall c\u00f3 xu h\u01b0\u1edbng t\u0103ng m\u1ea1nh, chi\u1ebfm 49% doanh s\u1ed1 to\u00e0n th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"phu_huynh_tre_uu_tien_giai_phap_tron_goi_va_gia_tri_dai_han\"><\/span>Ph\u1ee5 huynh tr\u1ebb \u01b0u ti\u00ean gi\u1ea3i ph\u00e1p tr\u1ecdn g\u00f3i v\u00e0 gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ph\u1ee5 huynh tr\u1ebb ng\u00e0y nay kh\u00f4ng c\u00f2n nh\u00ecn nh\u1eadn vi\u1ec7c mua t\u00e3, s\u1eefa hay c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c cho b\u00e9 nh\u01b0 nh\u1eefng kho\u1ea3n chi ti\u00eau ng\u1eafn h\u1ea1n mang t\u00ednh l\u1eb7p l\u1ea1i, m\u00e0 xem \u0111\u00f3 l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n cho s\u1ee9c kh\u1ecfe, s\u1ef1 ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a c\u1ea3 gia \u0111\u00ecnh.<\/p>\n<p>Theo \u0111\u00f3, tr\u1ecdng t\u00e2m chi ti\u00eau ng\u00e0y c\u00e0ng t\u1eadp trung v\u00e0o c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m mang t\u00ednh n\u1ec1n t\u1ea3ng v\u00e0 chuy\u00ean s\u00e2u nh\u01b0 dinh d\u01b0\u1ee1ng cho t\u1eebng giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n (s\u1eefa c\u00f4ng th\u1ee9c, s\u1eefa \u0111\u1eb7c tr\u1ecb), c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, da nh\u1ea1y c\u1ea3m, h\u1eefu c\u01a1, c\u0169ng nh\u01b0 nh\u1eefng gi\u1ea3i ph\u00e1p mua s\u1eafm tr\u1ecdn g\u00f3i.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1002 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/48.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/48.png?w=1950&amp;ssl=1 1950w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/48.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/48.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/48.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/48.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/48.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>Xu h\u01b0\u1edbng n\u00e0y ph\u1ea3n \u00e1nh r\u00f5 qua vi\u1ec7c doanh s\u1ed1 combo t\u0103ng tr\u01b0\u1edfng \u0111\u1eb7c bi\u1ec7t m\u1ea1nh. Trong nh\u00f3m h\u00e0ng t\u00e3 b\u1ec9m, doanh s\u1ed1 c\u00e1c SKU \u0111\u01b0\u1ee3c b\u00e1n theo combo t\u0103ng 147% so v\u1edbi c\u00f9ng k\u1ef3, chi\u1ebfm 47% th\u1ecb ph\u1ea7n. V\u1edbi s\u1eefa c\u00f4ng th\u1ee9c, combo chi\u1ebfm 18% doanh s\u1ed1 v\u00e0 t\u0103ng tr\u01b0\u1edfng 59%. \u0110\u1eb7c bi\u1ec7t, c\u00e1c ph\u00e2n kh\u00fac gi\u00e1 cao ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t tr\u1ed9i, v\u1edbi ph\u00e2n kh\u00fac tr\u00ean 600.000 \u0111\u1ed3ng t\u0103ng m\u1ea1nh. Ri\u00eang nh\u00f3m tr\u00ean 900.000 \u0111\u1ed3ng t\u0103ng t\u0103ng tr\u01b0\u1edfng d\u01b0\u01a1ng \u1edf Shopee &amp; Tiktok Shop, \u0111\u1eb7c bi\u1ec7t l\u00e0 Tiktok Shop t\u0103ng tr\u01b0\u1edfng g\u1ea5p 4 l\u1ea7n (+433%).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"nhung_thay_doi_lon_trong_hanh_vi_mua_sam_cua_phu_huynh_tre\"><\/span>Nh\u1eefng thay \u0111\u1ed5i l\u1edbn trong h\u00e0nh vi mua s\u1eafm c\u1ee7a ph\u1ee5 huynh tr\u1ebb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"uu_tien_san_pham_an_toan_nguon_goc_ro_rang_co_chung_nhan\"><\/span>\u01afu ti\u00ean s\u1ea3n ph\u1ea9m an to\u00e0n, ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng, c\u00f3 ch\u1ee9ng nh\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An to\u00e0n v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e3 tr\u1edf th\u00e0nh ti\u00eau ch\u00ed h\u00e0ng \u0111\u1ea7u trong quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a ph\u1ee5 huynh tr\u1ebb. H\u1ecd \u0111\u1eb7c bi\u1ec7t quan t\u00e2m \u0111\u1ebfn th\u00e0nh ph\u1ea7n, ngu\u1ed3n g\u1ed1c xu\u1ea5t x\u1ee9 v\u00e0 c\u00e1c ch\u1ee9ng nh\u1eadn qu\u1ed1c t\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<p>Xu h\u01b0\u1edbng s\u1ea3n ph\u1ea9m organic \u0111ang b\u00f9ng n\u1ed5 v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng 58% trong ph\u00e2n kh\u00fac s\u1eefa organic. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Aptamil Organic, HiPP Organic, Similac,&#8230; ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng. Ph\u1ee5 huynh hi\u1ec7n \u0111\u1ea1i lo ng\u1ea1i v\u1ec1 h\u00f3a ch\u1ea5t, ph\u1ee5 gia t\u1ed5ng h\u1ee3p v\u00e0 nh\u1eefng r\u1ee7i ro ti\u1ec1m \u1ea9n \u0111\u1ed1i v\u1edbi s\u1ee9c kh\u1ecfe c\u1ee7a tr\u1ebb, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u chuy\u1ec3n sang c\u00e1c s\u1ea3n ph\u1ea9m t\u1ef1 nhi\u00ean, l\u00e0nh t\u00ednh h\u01a1n.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1004 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/51.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/51.png?w=1950&amp;ssl=1 1950w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/51.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/51.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/51.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/51.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/51.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>S\u1ef1 chuy\u1ec3n d\u1ecbch n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua vi\u1ec7c doanh s\u1ed1 t\u1eeb c\u00e1c shop Mall (Official Store, shop ch\u00ednh h\u00e3ng) t\u0103ng m\u1ea1nh v\u00e0 chi\u1ebfm \u01b0u th\u1ebf. Trong ng\u00e0nh s\u1eefa c\u00f4ng th\u1ee9c, shop Mall chi\u1ebfm \u0111\u1ebfn 73% doanh s\u1ed1 v\u00e0 t\u0103ng 6% th\u1ecb ph\u1ea7n so v\u1edbi n\u0103m tr\u01b0\u1edbc. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho vi\u1ec7c ph\u1ee5 huynh \u01b0u ti\u00ean c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u1ea3m b\u1ea3o ngu\u1ed3n g\u1ed1c xu\u1ea5t x\u1ee9 r\u00f5 r\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"quyet_dinh_mua_chiu_anh_huong_manh_tu_danh_gia_noi_dung_xa_hoi\"><\/span>Quy\u1ebft \u0111\u1ecbnh mua ch\u1ecbu \u1ea3nh h\u01b0\u1edfng m\u1ea1nh t\u1eeb \u0111\u00e1nh gi\u00e1 &amp; n\u1ed9i dung x\u00e3 h\u1ed9i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ph\u1ee5 huynh th\u1ebf h\u1ec7 m\u1edbi kh\u00f4ng c\u00f2n \u0111\u1eb7t ni\u1ec1m tin tuy\u1ec7t \u0111\u1ed1i v\u00e0o qu\u1ea3ng c\u00e1o t\u1eeb th\u01b0\u01a1ng hi\u1ec7u. Thay v\u00e0o \u0111\u00f3, h\u1ecd ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm th\u00f4ng tin t\u1eeb c\u1ed9ng \u0111\u1ed3ng, \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u1ef1c t\u1ebf v\u00e0 n\u1ed9i dung t\u1eeb c\u00e1c KOL\/KOC c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng chuy\u00ean v\u1ec1 m\u1eb9 v\u00e0 b\u00e9.<\/p>\n<p>S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a TikTok Shop trong ng\u00e0nh h\u00e0ng M\u1eb9 v\u00e0 B\u00e9 l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng nh\u1ea5t cho xu h\u01b0\u1edbng n\u00e0y. Trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025, TikTok Shop ghi nh\u1eadn t\u0103ng tr\u01b0\u1edfng 135% v\u1ec1 doanh s\u1ed1, m\u1edf r\u1ed9ng l\u00ean 33% th\u1ecb ph\u1ea7n to\u00e0n th\u1ecb tr\u01b0\u1eddng. Ri\u00eang nh\u00f3m T\u00e3 b\u1ec9m t\u0103ng tr\u01b0\u1edfng t\u1edbi 163%, trong khi S\u1eefa c\u00f4ng th\u1ee9c t\u0103ng 62%. Con s\u1ed1 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng n\u00e0y \u0111\u1ebfn t\u1eeb kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i gi\u1eefa n\u1ed9i dung video, \u0111\u00e1nh gi\u00e1 ch\u00e2n th\u1ef1c v\u00e0 livestream t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp.<\/p>\n<p>M\u1ed9t \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 ph\u1ee5 huynh kh\u00f4ng ch\u1ec9 \u0111\u1ecdc \u0111\u00e1nh gi\u00e1 m\u00e0 c\u00f2n t\u00edch c\u1ef1c tham gia v\u00e0o c\u00e1c c\u1ed9ng \u0111\u1ed3ng m\u1eb9 b\u1ec9m, nh\u00f3m Facebook, di\u1ec5n \u0111\u00e0n \u0111\u1ec3 trao \u0111\u1ed5i kinh nghi\u1ec7m. H\u1ecd th\u01b0\u1eddng xuy\u00ean h\u1ecfi \u00fd ki\u1ebfn tr\u01b0\u1edbc khi mua, chia s\u1ebb tr\u1ea3i nghi\u1ec7m sau khi d\u00f9ng, v\u00e0 \u0111\u01b0a ra nh\u1eefng so s\u00e1nh chi ti\u1ebft gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean m\u1ed9t h\u1ec7 sinh th\u00e1i th\u00f4ng tin \u0111\u00e1ng tin c\u1eady, n\u01a1i m\u00e0 uy t\u00edn \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1eeb ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"du_lieu_thi_truong_tmdt_nganh_hang_me_va_be_phan_anh_dieu_gi_ve_hanh_vi_moi\"><\/span>D\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng TM\u0110T ng\u00e0nh h\u00e0ng M\u1eb9 v\u00e0 B\u00e9 ph\u1ea3n \u00e1nh \u0111i\u1ec1u g\u00ec v\u1ec1 h\u00e0nh vi m\u1edbi?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"tang_truong_doanh_thu_di_kem_sang_loc_san_pham_nha_ban\"><\/span>T\u0103ng tr\u01b0\u1edfng doanh thu \u0111i k\u00e8m s\u00e0ng l\u1ecdc s\u1ea3n ph\u1ea9m &amp; nh\u00e0 b\u00e1n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1eb7c d\u00f9 doanh s\u1ed1 ng\u00e0nh h\u00e0ng M\u1eb9 v\u00e0 B\u00e9 tr\u00ean TM\u0110T t\u0103ng m\u1ea1nh 32.8%, nh\u01b0ng s\u1ea3n l\u01b0\u1ee3ng ch\u1ec9 t\u0103ng 17.8%, cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang chi ti\u00eau nhi\u1ec1u h\u01a1n cho m\u1ed7i s\u1ea3n ph\u1ea9m thay v\u00ec mua nhi\u1ec1u h\u01a1n v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng. S\u1ef1 ch\u00eanh l\u1ec7ch n\u00e0y kh\u00f4ng \u0111\u01a1n thu\u1ea7n \u0111\u1ebfn t\u1eeb y\u1ebfu t\u1ed1 gi\u00e1, m\u00e0 ph\u1ea3n \u00e1nh r\u00f5 xu h\u01b0\u1edbng premium h\u00f3a trong h\u00e0nh vi mua s\u1eafm c\u1ee7a ph\u1ee5 huynh tr\u1ebb, khi h\u1ecd s\u1eb5n s\u00e0ng tr\u1ea3 m\u1ee9c gi\u00e1 cao h\u01a1n \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed9 an to\u00e0n v\u00e0 s\u1ef1 an t\u00e2m trong qu\u00e1 tr\u00ecnh ch\u0103m s\u00f3c con.<\/p>\n<p>Xu h\u01b0\u1edbng n\u00e0y c\u0169ng l\u00fd gi\u1ea3i v\u00ec sao doanh s\u1ed1 ng\u00e0y c\u00e0ng t\u1eadp trung v\u00e0o c\u00e1c gian h\u00e0ng uy t\u00edn (shop Mall) v\u00e0 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u00f3 \u0111\u1ed9 nh\u1eadn di\u1ec7n cao. Ri\u00eang v\u1edbi s\u1eefa c\u00f4ng th\u1ee9c, shop Mall c\u00f2n chi\u1ebfm \u0111\u1ebfn 73% doanh s\u1ed1 v\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd tr\u00ean c\u1ea3 3 s\u00e0n l\u1edbn.<\/p>\n<p>\u0110\u1ed3ng th\u1eddi, c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb M\u1eb9 v\u00e0 B\u00e9 nh\u01b0 Con C\u01b0ng, Bibomart, KidsPlaza ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t bi\u1ebfn, v\u1edbi nhi\u1ec1u gian h\u00e0ng t\u0103ng h\u00e0ng tr\u0103m \u0111\u1ebfn h\u00e0ng ngh\u00ecn ph\u1ea7n tr\u0103m so v\u1edbi c\u00f9ng k\u1ef3, cho th\u1ea5y ni\u1ec1m tin c\u1ee7a ph\u1ee5 huynh tr\u1ebb \u0111ang d\u1ecbch chuy\u1ec3n m\u1ea1nh v\u1ec1 ph\u00eda nh\u1eefng nh\u00e0 b\u00e1n uy t\u00edn, c\u00f3 h\u1ec7 sinh th\u00e1i s\u1ea3n ph\u1ea9m v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm ho\u00e0n ch\u1ec9nh.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"nhom_nganh_hang_phan_khuc_gia_duoc_phu_huynh_tre_uu_tien\"><\/span>Nh\u00f3m ng\u00e0nh h\u00e0ng &amp; ph\u00e2n kh\u00fac gi\u00e1 \u0111\u01b0\u1ee3c ph\u1ee5 huynh tr\u1ebb \u01b0u ti\u00ean<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>D\u1eef li\u1ec7u t\u1eeb Metric cho th\u1ea5y <strong>T\u00e3 b\u1ec9m d\u00f9ng m\u1ed9t l\u1ea7n v\u00e0 S\u1eefa c\u00f4ng th\u1ee9c cho b\u00e9 ti\u1ebfp t\u1ee5c l\u00e0 hai nh\u00f3m ng\u00e0nh h\u00e0ng tr\u1ee5 c\u1ed9t c\u1ee7a th\u1ecb tr\u01b0\u1eddng M\u1eb9 v\u00e0 B\u00e9 tr\u00ean TM\u0110T<\/strong>, v\u1edbi th\u1ecb ph\u1ea7n l\u1ea7n l\u01b0\u1ee3t l\u00e0 27.2% v\u00e0 19.1%. C\u1ea3 hai nh\u00f3m h\u00e0ng n\u00e0y \u0111\u1ec1u ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng: t\u00e3 b\u1ec9m t\u0103ng 89% \u0111\u1ea1t 4.5 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, s\u1eefa c\u00f4ng th\u1ee9c t\u0103ng 40% \u0111\u1ea1t 3.2 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1003 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/49.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/49.png?w=1950&amp;ssl=1 1950w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/49.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/49.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/49.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/49.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/49.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>V\u1ec1 ph\u00e2n kh\u00fac gi\u00e1, d\u1eef li\u1ec7u cho th\u1ea5y s\u1ef1 d\u1ecbch chuy\u1ec3n r\u00f5 r\u00e0ng sang c\u00e1c ph\u00e2n kh\u00fac cao h\u01a1n:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>T\u00e3 b\u1ec9m:<\/strong> Ph\u00e2n kh\u00fac 200.000 \u0111\u1ed3ng &#8211; 400.000 \u0111\u1ed3ng v\u1eabn mang l\u1ea1i doanh s\u1ed1 t\u1ed1t nh\u1ea5t, nh\u01b0ng c\u00e1c ph\u00e2n kh\u00fac cao h\u01a1n (400.000 \u0111\u1ed3ng &#8211; 800.000 \u0111\u1ed3ng v\u00e0 \u2265 800.000 \u0111\u1ed3ng) \u0111\u1ec1u t\u0103ng tr\u01b0\u1edfng tr\u00ean 100%, \u0111\u1eb7c bi\u1ec7t ph\u00e2n kh\u00fac \u2265 800.000 \u0111\u1ed3ng t\u0103ng t\u1edbi 191%.<\/li>\n<li aria-level=\"1\"><strong>S\u1eefa c\u00f4ng th\u1ee9c:<\/strong> Ph\u00e2n kh\u00fac 300.000 \u0111\u1ed3ng &#8211; 600.000 \u0111\u1ed3ng v\u00e0 \u2265 900.000 \u0111\u1ed3ng l\u00e0 hai ph\u00e2n kh\u00fac c\u00f3 doanh s\u1ed1 cao nh\u1ea5t. \u0110\u00e1ng ch\u00fa \u00fd, ph\u00e2n kh\u00fac \u2265900.000 \u0111\u1ed3ng t\u0103ng tr\u01b0\u1edfng 77%, ph\u1ea7n l\u1edbn \u0111\u1ebfn t\u1eeb c\u00e1c combo l\u1edbn, ph\u1ee5c v\u1ee5 nhu c\u1ea7u mua s\u1eafm d\u00e0i h\u1ea1n v\u00e0 ti\u1ebft ki\u1ec7m c\u1ee7a ph\u1ee5 huynh.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"ket_luan\"><\/span>K\u1ebft lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>D\u1ef1 b\u00e1o n\u0103m 2026, doanh s\u1ed1 ng\u00e0nh M\u1eb9 v\u00e0 B\u00e9 \u0111\u1ea1t <strong>33.8 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong>, v\u1edbi <strong>177.9 tri\u1ec7u s\u1ea3n ph\u1ea9m<\/strong> \u0111\u01b0\u1ee3c b\u00e1n ra tr\u00ean to\u00e0n 4 s\u00e0n Shopee, Tiktok Shop, Lazada, Tiki. Tuy nhi\u00ean, s\u1ef1 c\u1ea1nh tranh c\u0169ng ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i th\u1ef1c s\u1ef1 hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng v\u00e0 linh ho\u1ea1t th\u00edch \u1ee9ng.<\/p>\n<p>Th\u00e0nh c\u00f4ng trong th\u1eddi k\u1ef3 m\u1edbi thu\u1ed9c v\u1ec1 nh\u1eefng doanh nghi\u1ec7p bi\u1ebft l\u1eafng nghe, th\u1ea5u hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u c\u1ee7a ph\u1ee5 huynh tr\u1ebb. \u0110\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, x\u00e2y d\u1ef1ng k\u00eanh ph\u00e2n ph\u1ed1i uy t\u00edn, t\u1ea1o ra n\u1ed9i dung gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 khai th\u00e1c hi\u1ec7u qu\u1ea3 d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng s\u1ebd l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 d\u1eabn \u0111\u1ea7u trong cu\u1ed9c \u0111ua n\u00e0y.<\/p>\n<p>\u0110\u1ec3 n\u1eafm b\u1eaft \u0111\u1ea7y \u0111\u1ee7 insights v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u1ecdc c\u00e1ch \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u TM\u0110T v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh, \u0111\u1eebng b\u1ecf l\u1ee1 Webinar <em><strong>\u201cT\u0103ng tr\u01b0\u1edfng cho ng\u00e0nh M\u1eb9 &amp; B\u00e9, d\u1eef li\u1ec7u th\u1ebf n\u00e0o l\u00e0 \u0111\u1ee7?\u201d<\/strong><\/em> do Metric t\u1ed5 ch\u1ee9c v\u00e0o ng\u00e0y 25\/12\/2025.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"thong_tin_su_kien\"><\/span>Th\u00f4ng tin s\u1ef1 ki\u1ec7n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Th\u1eddi gian:<\/strong> 14:00-15:30, Th\u1ee9 T\u01b0, ng\u00e0y 25\/12\/2025<\/p>\n<p><strong>H\u00ecnh th\u1ee9c:<\/strong> Online qua Google Meet<\/p>\n<p><strong>Link \u0111\u0103ng k\u00fd:<\/strong> <a href=\"https:\/\/ecommerce.metric.vn\/momandbabywebinar2025?utm_source=brandsvietnam&amp;utm_medium=pr-article&amp;utm_campaign=webinar-mom&amp;baby-2025&amp;utm_content=mom&amp;baby2025&amp;utm_term=https:\/\/metric.vn\/\">https:\/\/ecommerce.metric.vn\/momandbabywebinar2025<\/a><\/p>\n<p>\u2014&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<blockquote><p><em>V\u1ec1 Metric.vn<\/em><\/p>\n<p><em>C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence, h\u1ed7 tr\u1ee3 h\u01a1n 100.000 doanh nghi\u1ec7p v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 1.000.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030. Metric hi\u1ec7n ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u nh\u01b0 VECOM, C\u1ee5c Ph\u00e1t tri\u1ec3n TM\u0110T (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng).<\/em><\/p>\n<p><em>Th\u00f4ng tin li\u00ean h\u1ec7:<\/em><\/p>\n<ul>\n<li><em>Website: <a href=\"https:\/\/www.metric.vn\/\">https:\/\/www.metric.vn<\/a><\/em><\/li>\n<li><em>Email: info@metric.vn<\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng M\u1eb9 v\u00e0 B\u00e9 tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 thay \u0111\u1ed5i m\u1ea1nh m\u1ebd trong h\u00e0nh vi mua s\u1eafm. Th\u1ebf h\u1ec7&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":1005,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Hanh-vi-mua-sam-nganh-hang-Me-va-Be-2025.png?fit=1949%2C1300&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=999"}],"version-history":[{"count":2,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/999\/revisions"}],"predecessor-version":[{"id":1006,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/999\/revisions\/1006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/1005"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}