{"id":988,"date":"2025-12-17T14:54:12","date_gmt":"2025-12-17T07:54:12","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=988"},"modified":"2025-12-17T14:56:36","modified_gmt":"2025-12-17T07:56:36","slug":"metric-to-chuc-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/metric-to-chuc-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/","title":{"rendered":"Metric t\u1ed5 ch\u1ee9c Webinar: \u201cT\u0103ng tr\u01b0\u1edfng cho ng\u00e0nh M\u1eb9 &#038; B\u00e9, d\u1eef li\u1ec7u th\u1ebf n\u00e0o l\u00e0 \u0111\u1ee7?\u201d"},"content":{"rendered":"<p><a href=\"http:\/\/metric.vn\">Metric.vn<\/a> &#8211; N\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh ch\u00ednh th\u1ee9c m\u1edf \u0111\u0103ng k\u00fd tham d\u1ef1 Webinar <strong>&#8220;T\u0103ng tr\u01b0\u1edfng cho ng\u00e0nh M\u1eb9 &amp; B\u00e9, d\u1eef li\u1ec7u th\u1ebf n\u00e0o l\u00e0 \u0111\u1ee7?&#8221;<\/strong>, di\u1ec5n ra v\u00e0o <strong>14:00 ng\u00e0y 25\/12\/2025<\/strong>. S\u1ef1 ki\u1ec7n h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p trong ng\u00e0nh M\u1eb9 v\u00e0 B\u00e9 n\u1eafm b\u1eaft xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, ph\u00e1t hi\u1ec7n c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u cho n\u0103m 2026.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/metric-to-chuc-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/#tiem_nang_tang_truong_va_thach_thuc_du_lieu_cua_nganh_me_be\" title=\"Ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng v\u00e0 th\u00e1ch th\u1ee9c d\u1eef li\u1ec7u c\u1ee7a ng\u00e0nh M\u1eb9 &amp; B\u00e9\">Ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng v\u00e0 th\u00e1ch th\u1ee9c d\u1eef li\u1ec7u c\u1ee7a ng\u00e0nh M\u1eb9 &amp; B\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/metric-to-chuc-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/#du_lieu_the_nao_la_du_cho_nganh_me_be\" title=\"D\u1eef li\u1ec7u th\u1ebf n\u00e0o l\u00e0 \u0111\u1ee7 cho ng\u00e0nh M\u1eb9 &amp; B\u00e9?\">D\u1eef li\u1ec7u th\u1ebf n\u00e0o l\u00e0 \u0111\u1ee7 cho ng\u00e0nh M\u1eb9 &amp; B\u00e9?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/metric-to-chuc-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/#ket_noi_voi_cong_dong_chuyen_nganh_va_nhan_insights_doc_quyen\" title=\"K\u1ebft n\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh v\u00e0 nh\u1eadn insights \u0111\u1ed9c quy\u1ec1n\">K\u1ebft n\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh v\u00e0 nh\u1eadn insights \u0111\u1ed9c quy\u1ec1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/metric-to-chuc-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/#nhan_bao_cao_doc_quyen_chi_co_trong_su_kien\" title=\"Nh\u1eadn b\u00e1o c\u00e1o \u0111\u1ed9c quy\u1ec1n ch\u1ec9 c\u00f3 trong s\u1ef1 ki\u1ec7n\">Nh\u1eadn b\u00e1o c\u00e1o \u0111\u1ed9c quy\u1ec1n ch\u1ec9 c\u00f3 trong s\u1ef1 ki\u1ec7n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/metric-to-chuc-webinar-tang-truong-cho-nganh-me-be-du-lieu-the-nao-la-du\/#thong_tin_su_kien\" title=\"Th\u00f4ng tin s\u1ef1 ki\u1ec7n\">Th\u00f4ng tin s\u1ef1 ki\u1ec7n<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"tiem_nang_tang_truong_va_thach_thuc_du_lieu_cua_nganh_me_be\"><\/span>Ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng v\u00e0 th\u00e1ch th\u1ee9c d\u1eef li\u1ec7u c\u1ee7a ng\u00e0nh M\u1eb9 &amp; B\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Th\u1ecb tr\u01b0\u1eddng M\u1eb9 &amp; B\u00e9 \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng ph\u00e2n kh\u00fac t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t trong ng\u00e0nh ti\u00eau d\u00f9ng nhanh (FMCG) nh\u1edd v\u00e0o s\u1ef1 gia t\u0103ng d\u00e2n s\u1ed1 tr\u1ebb, thu nh\u1eadp t\u0103ng v\u00e0 h\u00e0nh vi mua s\u1eafm tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn. T\u1ea1i Vi\u1ec7t Nam, c\u00f3 kho\u1ea3ng <strong>1.56 tri\u1ec7u tr\u1ebb s\u01a1 sinh<\/strong> m\u1ed7i n\u0103m v\u00e0 l\u01b0\u1ee3ng ph\u1ee5 huynh tr\u1ebb s\u1eb5n s\u00e0ng chi ti\u00eau cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u00e2y l\u00e0 m\u1ea3nh \u0111\u1ea5t h\u1ee9a cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-991 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Banner-Webinar-MomBaby-2512-scaled.jpeg?resize=740%2C416&#038;ssl=1\" alt=\"Webinar: \u201cT\u0103ng tr\u01b0\u1edfng cho ng\u00e0nh M\u1eb9 &amp; B\u00e9, d\u1eef li\u1ec7u th\u1ebf n\u00e0o l\u00e0 \u0111\u1ee7?\u201d\" width=\"740\" height=\"416\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Banner-Webinar-MomBaby-2512-scaled.jpeg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Banner-Webinar-MomBaby-2512-scaled.jpeg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Banner-Webinar-MomBaby-2512-scaled.jpeg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Banner-Webinar-MomBaby-2512-scaled.jpeg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Banner-Webinar-MomBaby-2512-scaled.jpeg?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Banner-Webinar-MomBaby-2512-scaled.jpeg?resize=2048%2C1152&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Banner-Webinar-MomBaby-2512-scaled.jpeg?resize=520%2C292&amp;ssl=1 520w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Banner-Webinar-MomBaby-2512-scaled.jpeg?resize=610%2C343&amp;ssl=1 610w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Banner-Webinar-MomBaby-2512-scaled.jpeg?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Banner-Webinar-MomBaby-2512-scaled.jpeg?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>Theo nghi\u00ean c\u1ee9u c\u1ee7a Nielsen, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng M\u1eb9 &amp; B\u00e9 c\u1ee7a Vi\u1ec7t Nam c\u00f3 th\u1ec3 \u0111\u1ea1t t\u1ed1c \u0111\u1ed9 <strong>t\u0103ng tr\u01b0\u1edfng 30 &#8211; 40%<\/strong>. \u0110\u00e2y l\u00e0 m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng m\u01a1 \u01b0\u1edbc trong b\u1ed1i c\u1ea3nh nhi\u1ec1u ng\u00e0nh h\u00e0ng kh\u00e1c b\u00e3o h\u00f2a. D\u1eef li\u1ec7u t\u1eeb Metric c\u0169ng cho th\u1ea5y, th\u1ecb tr\u01b0\u1eddng T\u00e3 b\u1ec9m d\u00f9ng 1 l\u1ea7n tr\u00ean TM\u0110T \u0111ang t\u0103ng tr\u01b0\u1edfng r\u1ea5t m\u1ea1nh. Ch\u1ec9 trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025, doanh thu ng\u00e0nh t\u00e3 b\u1ec9m tr\u00ean 4 s\u00e0n \u0111\u1ea1t <strong>4.5 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong>, t\u0103ng <strong>89%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3 2024 v\u00e0 \u0111\u00e3 <strong>g\u1ea5p 1.2 l\u1ea7n doanh s\u1ed1<\/strong> c\u1ea3 n\u0103m 2024. S\u1ea3n l\u01b0\u1ee3ng b\u00e1n ra c\u0169ng t\u0103ng \u1ea5n t\u01b0\u1ee3ng, \u0111\u1ea1t <strong>16.7 tri\u1ec7u s\u1ea3n ph\u1ea9m (+69% YoY)<\/strong>, ph\u1ea3n \u00e1nh nhu c\u1ea7u mua l\u1eb7p l\u1ea1i cao v\u00e0 s\u1ee9c c\u1ea7u \u1ed5n \u0111\u1ecbnh. V\u1ec1 m\u1ee9c gi\u00e1, ph\u00e2n kh\u00fac <strong>200k-400k<\/strong> ti\u1ebfp t\u1ee5c \u0111\u00f3ng g\u00f3p doanh s\u1ed1 l\u1edbn nh\u1ea5t, trong khi c\u00e1c ph\u00e2n kh\u00fac tr\u00ean 400k t\u0103ng tr\u01b0\u1edfng tr\u00ean 100%, \u0111\u1eb7c bi\u1ec7t ghi nh\u1eadn t\u1ef7 tr\u1ecdng cao h\u01a1n tr\u00ean TikTok Shop so v\u1edbi Shopee.<\/p>\n<p>Tuy nhi\u00ean, \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a ng\u00e0nh M\u1eb9 &amp; B\u00e9 c\u0169ng k\u00e9o theo nh\u1eefng th\u00e1ch th\u1ee9c. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng nh\u1ea1y c\u1ea3m v\u1edbi gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i, khi\u1ebfn m\u1ee9c \u0111\u1ed9 trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u th\u1ea5p v\u00e0 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng kh\u00f4ng ng\u1eebng gia t\u0103ng. B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng do d\u1eef li\u1ec7u \u0111a k\u00eanh (GT, MT, Ecom) kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t; s\u1ef1 c\u1ea1nh tranh gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i v\u00e0 ngo\u1ea1i ng\u00e0y c\u00e0ng gay g\u1eaft, trong khi h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i nhanh ch\u00f3ng theo t\u1eebng giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n c\u1ee7a tr\u1ebb.<\/p>\n<p>V\u00ec th\u1ebf, chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng TM\u0110T &#8211; t\u1eeb danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111\u1ebfn \u0111\u1ecbnh h\u01b0\u1edbng k\u00eanh b\u00e1n tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 b\u1eaft bu\u1ed9c. Th\u1ebf nh\u01b0ng, vi\u1ec7c hi\u1ec3u \u0111\u00fang xu h\u01b0\u1edbng, n\u1eafm b\u1eaft insight kh\u00e1ch h\u00e0ng v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 theo th\u1eddi gian th\u1ef1c l\u1ea1i tr\u1edf th\u00e0nh b\u00e0i to\u00e1n kh\u00f3 v\u1edbi h\u1ea7u h\u1ebft th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh M\u1eb9 &amp; B\u00e9.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"du_lieu_the_nao_la_du_cho_nganh_me_be\"><\/span>D\u1eef li\u1ec7u th\u1ebf n\u00e0o l\u00e0 \u0111\u1ee7 cho ng\u00e0nh M\u1eb9 &amp; B\u00e9?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Webinar <em><strong>\u201cT\u0103ng tr\u01b0\u1edfng cho ng\u00e0nh M\u1eb9 &amp; B\u00e9, d\u1eef li\u1ec7u th\u1ebf n\u00e0o l\u00e0 \u0111\u1ee7?\u201d<\/strong><\/em> \u0111\u01b0\u1ee3c Metric t\u1ed5 ch\u1ee9c nh\u1eb1m \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong giai \u0111o\u1ea1n ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c 2026, khi d\u1eef li\u1ec7u ng\u00e0y c\u00e0ng \u0111\u00f3ng vai tr\u00f2 n\u1ec1n t\u1ea3ng cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh t\u0103ng tr\u01b0\u1edfng. Th\u00f4ng qua vi\u1ec7c l\u00e0m r\u00f5 b\u1ee9c tranh th\u1ecb tr\u01b0\u1eddng, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 c\u00e1ch khai th\u00e1c d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, webinar gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft v\u00e0 \u0111\u1ee7 \u0111\u1ec3 \u1ee9ng d\u1ee5ng v\u00e0o chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, marketing v\u00e0 k\u00eanh b\u00e1n.<\/p>\n<p>S\u1ef1 ki\u1ec7n di\u1ec5n ra tr\u1ef1c tuy\u1ebfn trong 90 ph\u00fat, mang \u0111\u1ebfn s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ph\u00e2n t\u00edch insight th\u1ecb tr\u01b0\u1eddng chuy\u00ean s\u00e2u v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p th\u1ef1c chi\u1ebfn, d\u00e0nh cho Brand Leader\/Manager, Category Manager v\u00e0 c\u00e1c chuy\u00ean gia E-commerce \u0111ang t\u00ecm ki\u1ebfm \u0111\u1ecbnh h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf t\u1eeb th\u1ecb tr\u01b0\u1eddng TM\u0110T.<\/p>\n<p><strong>Kh\u00e1ch m\u1eddi tham d\u1ef1 s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c:<\/strong><\/p>\n<ul>\n<li aria-level=\"1\">To\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng M\u1eb9 &amp; B\u00e9 cu\u1ed1i n\u0103m 2025, t\u1eeb quy m\u00f4, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn c\u1ea5u tr\u00fac ph\u00e2n kh\u00fac ng\u00e0nh h\u00e0ng.<\/li>\n<li aria-level=\"1\">Insight chuy\u00ean s\u00e2u v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a ph\u1ee5 huynh Millennials, Gen Z, c\u00f9ng s\u1ef1 d\u1ecbch chuy\u1ec3n mua s\u1eafm tr\u00ean c\u00e1c k\u00eanh online v\u00e0 \u0111a k\u00eanh.<\/li>\n<li aria-level=\"1\">Ph\u00e2n t\u00edch chi ti\u1ebft c\u00e1c category ch\u1ee7 l\u1ef1c (S\u1eefa &#8211; T\u00e3 b\u1ec9m &#8211; Ch\u0103m s\u00f3c cho b\u00e9) k\u00e8m theo khuy\u1ebfn ngh\u1ecb chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c ti\u1ec5n t\u1eeb chuy\u00ean gia v\u00e0 \u0111\u1ea1i di\u1ec7n n\u1ec1n t\u1ea3ng.<\/li>\n<li aria-level=\"1\">B\u00e0i h\u1ecdc v\u00e0 best practices tri\u1ec3n khai E-commerce t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u M\u1eb9 &amp; B\u00e9 \u0111ang t\u0103ng tr\u01b0\u1edfng t\u1ed1t tr\u00ean TM\u0110T.<\/li>\n<li aria-level=\"1\">C\u01a1 h\u1ed9i trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u1edbi chuy\u00ean gia d\u1eef li\u1ec7u, l\u00e0m r\u00f5 c\u00e1c b\u00e0i to\u00e1n v\u1ec1 danh m\u1ee5c, k\u00eanh b\u00e1n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng doanh nghi\u1ec7p.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"ket_noi_voi_cong_dong_chuyen_nganh_va_nhan_insights_doc_quyen\"><\/span>K\u1ebft n\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh v\u00e0 nh\u1eadn insights \u0111\u1ed9c quy\u1ec1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>S\u1ef1 ki\u1ec7n l\u1ea7n n\u00e0y l\u00e0 c\u01a1 h\u1ed9i d\u00e0nh ri\u00eang cho c\u1ed9ng \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u M\u1eb9 &amp; B\u00e9 chia s\u1ebb, trao \u0111\u1ed5i v\u00e0 gi\u1ea3i \u0111\u00e1p nh\u1eefng kh\u00f3 kh\u0103n, v\u01b0\u1edbng m\u1eafc trong v\u1eadn h\u00e0nh c\u00f9ng c\u00e1c l\u00e3nh \u0111\u1ea1o, chuy\u00ean gia trong ng\u00e0nh.<\/p>\n<p>Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf c\u00e1c con s\u1ed1, c\u00e1c di\u1ec5n gi\u1ea3 s\u1ebd chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n t\u0103ng tr\u01b0\u1edfng th\u1ef1c t\u1ebf, b\u00e0i h\u1ecdc tri\u1ec3n khai E-commerce v\u00e0 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh hi\u1ec7u qu\u1ea3. T\u1eeb \u0111\u00f3, kh\u00e1ch m\u1eddi c\u00f3 th\u1ec3 nh\u00ecn r\u00f5 h\u01a1n b\u1ee9c tranh ng\u00e0nh, nh\u1eadn di\u1ec7n c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c s\u00e1t v\u1edbi th\u1ef1c ti\u1ec5n kinh doanh.<\/p>\n<p>Th\u00f4ng qua g\u00f3c nh\u00ecn d\u1eef li\u1ec7u k\u1ebft h\u1ee3p kinh nghi\u1ec7m tri\u1ec3n khai, ng\u01b0\u1eddi tham d\u1ef1 s\u1ebd r\u00fat ra c\u00e1c b\u00e0i h\u1ecdc chi\u1ebfn l\u01b0\u1ee3c mang t\u00ednh \u1ee9ng d\u1ee5ng cao, gi\u00fap doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng \u0111\u1ecbnh h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng ph\u00f9 h\u1ee3p cho giai \u0111o\u1ea1n ti\u1ebfp theo.<\/p>\n<p><strong>\u0110\u1ed3ng h\u00e0nh c\u00f9ng ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 c\u00e1c di\u1ec5n gi\u1ea3 gi\u00e0u kinh nghi\u1ec7m:<\/strong><\/p>\n<ul>\n<li aria-level=\"1\"><strong>Ms. Hoa Ng\u1ecdc &#8211; FMCG Category Head t\u1ea1i Lazada<\/strong>, chuy\u00ean gia qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n ng\u00e0nh h\u00e0ng FMCG tr\u00ean Lazada, gi\u00e0u kinh nghi\u1ec7m trong vi\u1ec7c t\u1ed1i \u01b0u t\u0103ng tr\u01b0\u1edfng, danh m\u1ee5c v\u00e0 hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u M\u1eb9 &amp; B\u00e9 tr\u00ean n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/li>\n<li aria-level=\"1\"><strong>Mr. H\u00f9ng Nguy\u1ec5n &#8211; Client Solution Director t\u1ea1i Blueseed Digital<\/strong>, chuy\u00ean gia v\u1edbi h\u01a1n 10 n\u0103m kinh nghi\u1ec7m l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c Digital Marketing t\u1ea1i Agency v\u00e0 Brand Retail, t\u1eebng tr\u1ef1c ti\u1ebfp v\u1eadn h\u00e0nh E-commerce cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Etiaxil, Rhysman v\u00e0 Reebok.<\/li>\n<li aria-level=\"1\"><strong>Ms. H\u01b0\u01a1ng \u0110\u1ed7 &#8211; Head of Market Research t\u1ea1i Metric<\/strong>, chuy\u00ean gia v\u1edbi h\u01a1n 7 n\u0103m kinh nghi\u1ec7m nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 d\u1eabn d\u1eaft c\u00e1c d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng quy m\u00f4 l\u1edbn. Ch\u1ecb s\u1ebd mang \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c t\u1eeb d\u1eef li\u1ec7u th\u1ef1c ti\u1ec5n, h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"nhan_bao_cao_doc_quyen_chi_co_trong_su_kien\"><\/span>Nh\u1eadn b\u00e1o c\u00e1o \u0111\u1ed9c quy\u1ec1n ch\u1ec9 c\u00f3 trong s\u1ef1 ki\u1ec7n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trong khu\u00f4n kh\u1ed5 s\u1ef1 ki\u1ec7n, Metric ch\u00ednh th\u1ee9c ra m\u1eaft b\u00e1o c\u00e1o chuy\u00ean s\u00e2u v\u00e0 \u0111\u1ed9c quy\u1ec1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng M\u1eb9 &amp; B\u00e9 tr\u00ean s\u00e0n TM\u0110T, mang \u0111\u1ebfn g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 b\u1ee9c tranh ng\u00e0nh giai \u0111o\u1ea1n cu\u1ed1i n\u0103m 2025. B\u00e1o c\u00e1o ph\u00e2n t\u00edch s\u00e2u s\u1ef1 d\u1ecbch chuy\u1ec3n h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a ph\u1ee5 huynh hi\u1ec7n \u0111\u1ea1i, \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00e1c category tr\u1ecdng \u0111i\u1ec3m, c\u0169ng nh\u01b0 nh\u1eefng kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 khai th\u00e1c trong n\u0103m 2026.<\/p>\n<p><a href=\"https:\/\/ecommerce.metric.vn\/momandbabywebinar2025?utm_source=brandsvietnam&amp;utm_medium=pr-article&amp;utm_campaign=webinar-mom&amp;baby-2025&amp;utm_content=mom&amp;baby2025&amp;utm_term=https:\/\/metric.vn\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-989 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Frame-2147224412.png?resize=740%2C740&#038;ssl=1\" alt=\"Webinar: \u201cT\u0103ng tr\u01b0\u1edfng cho ng\u00e0nh M\u1eb9 &amp; B\u00e9, d\u1eef li\u1ec7u th\u1ebf n\u00e0o l\u00e0 \u0111\u1ee7?\u201d\" width=\"740\" height=\"740\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Frame-2147224412.png?w=1800&amp;ssl=1 1800w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Frame-2147224412.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Frame-2147224412.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Frame-2147224412.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Frame-2147224412.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Frame-2147224412.png?resize=1536%2C1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Frame-2147224412.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Frame-2147224412.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/a><\/p>\n<p>\u0110\u1eb7c bi\u1ec7t, m\u1ed7i kh\u00e1ch m\u1eddi tham d\u1ef1 s\u1ebd s\u1edf h\u1eefu t\u00e0i li\u1ec7u \u0111\u1ed9c quy\u1ec1n t\u1eeb Metric ngay sau s\u1ef1 ki\u1ec7n, c\u00f9ng c\u01a1 h\u1ed9i trao \u0111\u1ed5i v\u00e0 t\u01b0 v\u1ea5n 1:1 v\u1edbi chuy\u00ean gia \u0111\u1ec3 gi\u1ea3i m\u00e3 insight v\u00e0 chuy\u1ec3n h\u00f3a d\u1eef li\u1ec7u th\u00e0nh h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 cho chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 E-Commerce.<\/p>\n<p>Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng M\u1eb9 &amp; B\u00e9 ng\u00e0y c\u00e0ng c\u1ea1nh tranh v\u00e0 ph\u00e2n h\u00f3a r\u00f5 r\u1ec7t, ch\u1ec9 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1eafm b\u1eaft \u0111\u00fang d\u1eef li\u1ec7u, \u0111\u00fang xu h\u01b0\u1edbng, \u0111\u00fang ph\u00e2n kh\u00fac m\u1edbi c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. Webinar <em>\u201cT\u0103ng tr\u01b0\u1edfng cho ng\u00e0nh M\u1eb9 &amp; B\u00e9: D\u1eef li\u1ec7u th\u1ebf n\u00e0o l\u00e0 \u0111\u1ee7?\u201d<\/em> do Metric t\u1ed5 ch\u1ee9c s\u1ebd mang \u0111\u1ebfn c\u00e1i nh\u00ecn c\u1eadp nh\u1eadt nh\u1ea5t v\u1ec1 bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 d\u1ef1 b\u00e1o 2026, gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb r\u00f5 c\u01a1 h\u1ed9i v\u00e0 r\u1ee7i ro tr\u01b0\u1edbc giai \u0111o\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch n\u0103m m\u1edbi.<\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u0103ng k\u00fd tham gia ngay <\/span><a href=\"https:\/\/ecommerce.metric.vn\/momandbabywebinar2025?utm_source=brandsvietnam&amp;utm_medium=pr-article&amp;utm_campaign=webinar-mom&amp;baby-2025&amp;utm_content=mom&amp;baby2025&amp;utm_term=https:\/\/metric.vn\/\"><b>t\u1ea1i \u0111\u00e2y<\/b><\/a><span style=\"font-weight: 400;\"> \u0111\u1ec3 ti\u1ebfp c\u1eadn b\u00e1o c\u00e1o \u0111\u1ed9c quy\u1ec1n v\u00e0 insight chi\u1ebfn l\u01b0\u1ee3c t\u1eeb th\u1ecb tr\u01b0\u1eddng M\u1eb9 &amp; B\u00e9.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"thong_tin_su_kien\"><\/span><b>Th\u00f4ng tin s\u1ef1 ki\u1ec7n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Th\u1eddi gian:<\/b><span style=\"font-weight: 400;\"> 14:00-15:30, Th\u1ee9 T\u01b0, ng\u00e0y 25\/12\/2025<\/span><\/p>\n<p><b>H\u00ecnh th\u1ee9c:<\/b><span style=\"font-weight: 400;\"> Webinar tr\u1ef1c tuy\u1ebfn (Online qua Google Meet)<\/span><\/p>\n<p><b>Link \u0111\u0103ng k\u00fd:<\/b> <a href=\"https:\/\/ecommerce.metric.vn\/momandbabywebinar2025?utm_source=brandsvietnam&amp;utm_medium=pr-article&amp;utm_campaign=webinar-mom&amp;baby-2025&amp;utm_content=mom&amp;baby2025&amp;utm_term=https:\/\/metric.vn\/\"><span style=\"font-weight: 400;\">https:\/\/ecommerce.metric.vn\/momandbabywebinar2025<\/span><\/a><\/p>\n<p>\u2014&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<blockquote><p><em>V\u1ec1 Metric.vn<\/em><\/p>\n<p><em>C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence, h\u1ed7 tr\u1ee3 h\u01a1n 100.000 doanh nghi\u1ec7p v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 1.000.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030. Metric hi\u1ec7n ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u nh\u01b0 VECOM, C\u1ee5c Ph\u00e1t tri\u1ec3n TM\u0110T (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng).<\/em><\/p>\n<p><em>Th\u00f4ng tin li\u00ean h\u1ec7:<\/em><\/p>\n<ul>\n<li><em>Website: <a href=\"https:\/\/www.metric.vn\/\">https:\/\/www.metric.vn<\/a><\/em><\/li>\n<li><em>Email: info@metric.vn<\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Metric.vn &#8211; N\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh ch\u00ednh th\u1ee9c m\u1edf \u0111\u0103ng k\u00fd tham d\u1ef1 Webinar &#8220;T\u0103ng tr\u01b0\u1edfng cho ng\u00e0nh M\u1eb9&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":994,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/Banner-Webinar-MomBaby-25_12-scaled.jpeg?fit=2560%2C1440&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=988"}],"version-history":[{"count":5,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/988\/revisions"}],"predecessor-version":[{"id":996,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/988\/revisions\/996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/994"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}