{"id":976,"date":"2025-12-12T18:02:32","date_gmt":"2025-12-12T11:02:32","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=976"},"modified":"2025-12-12T18:02:32","modified_gmt":"2025-12-12T11:02:32","slug":"thi-truong-ta-bim-tre-em-2025-tang-truong-manh-va-giau-tiem-nang-phat-trien","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/thi-truong-ta-bim-tre-em-2025-tang-truong-manh-va-giau-tiem-nang-phat-trien\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng T\u00e3 b\u1ec9m tr\u1ebb em 2025: T\u0103ng tr\u01b0\u1edfng m\u1ea1nh v\u00e0 gi\u00e0u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n"},"content":{"rendered":"<p><b><\/b>N\u0103m 2025 \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u l\u00e0 m\u1ed9t n\u0103m b\u1ee9t ph\u00e1 c\u1ee7a ng\u00e0nh h\u00e0ng T\u00e3 b\u1ec9m d\u00f9ng m\u1ed9t l\u1ea7n cho tr\u1ebb em t\u1ea1i Vi\u1ec7t Nam. V\u1edbi quy m\u00f4 doanh s\u1ed1 v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng, th\u1ecb tr\u01b0\u1eddng T\u00e3 b\u1ec9m tr\u1ebb em \u0111ang ch\u1ee9ng minh l\u00e0 m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c s\u00f4i \u0111\u1ed9ng v\u00e0 ti\u1ec1m n\u0103ng nh\u1ea5t trong ng\u00e0nh h\u00e0ng M\u1eb9 &amp; B\u00e9.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/thi-truong-ta-bim-tre-em-2025-tang-truong-manh-va-giau-tiem-nang-phat-trien\/#1_tong_quan_thi_truong_nganh_ta_bim_tre_em_duy_tri_da_tang_truong\" title=\"1. T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng: ng\u00e0nh T\u00e3 b\u1ec9m tr\u1ebb em duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng\">1. T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng: ng\u00e0nh T\u00e3 b\u1ec9m tr\u1ebb em duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/thi-truong-ta-bim-tre-em-2025-tang-truong-manh-va-giau-tiem-nang-phat-trien\/#11_quy_mo_thi_truong_but_pha_doanh_so_45_nghin_ty_trong_9_thang\" title=\"1.1. Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng b\u1ee9t ph\u00e1: Doanh s\u1ed1 4,5 ngh\u00ecn t\u1ef7 trong 9 th\u00e1ng\">1.1. Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng b\u1ee9t ph\u00e1: Doanh s\u1ed1 4,5 ngh\u00ecn t\u1ef7 trong 9 th\u00e1ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/thi-truong-ta-bim-tre-em-2025-tang-truong-manh-va-giau-tiem-nang-phat-trien\/#12_hanh_vi_mua_sam_ta_bim_tre_em_chuyen_dich_manh_sang_tmdt\" title=\"1.2. H\u00e0nh vi mua s\u1eafm T\u00e3 b\u1ec9m tr\u1ebb em chuy\u1ec3n d\u1ecbch m\u1ea1nh sang TM\u0110T\">1.2. H\u00e0nh vi mua s\u1eafm T\u00e3 b\u1ec9m tr\u1ebb em chuy\u1ec3n d\u1ecbch m\u1ea1nh sang TM\u0110T<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/thi-truong-ta-bim-tre-em-2025-tang-truong-manh-va-giau-tiem-nang-phat-trien\/#2_nhung_dong_luc_chinh_tao_nen_tang_truong_ben_vung_cua_nganh_ta_bim_tre_em\" title=\"2. Nh\u1eefng \u0111\u1ed9ng l\u1ef1c ch\u00ednh t\u1ea1o n\u00ean t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng c\u1ee7a ng\u00e0nh T\u00e3 b\u1ec9m tr\u1ebb em\">2. Nh\u1eefng \u0111\u1ed9ng l\u1ef1c ch\u00ednh t\u1ea1o n\u00ean t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng c\u1ee7a ng\u00e0nh T\u00e3 b\u1ec9m tr\u1ebb em<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/thi-truong-ta-bim-tre-em-2025-tang-truong-manh-va-giau-tiem-nang-phat-trien\/#21_nhu_cau_thiet_yeu_tan_suat_mua_lap_lai_cao_va_khong_co_tinh_mua_vu\" title=\"2.1. Nhu c\u1ea7u thi\u1ebft y\u1ebfu, t\u1ea7n su\u1ea5t mua l\u1eb7p l\u1ea1i cao v\u00e0 kh\u00f4ng c\u00f3 t\u00ednh m\u00f9a v\u1ee5\">2.1. Nhu c\u1ea7u thi\u1ebft y\u1ebfu, t\u1ea7n su\u1ea5t mua l\u1eb7p l\u1ea1i cao v\u00e0 kh\u00f4ng c\u00f3 t\u00ednh m\u00f9a v\u1ee5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/thi-truong-ta-bim-tre-em-2025-tang-truong-manh-va-giau-tiem-nang-phat-trien\/#22_suc_mua_toan_nganh_ta_bim_tre_em_tiep_tuc_tang_truong\" title=\"2.2. S\u1ee9c mua to\u00e0n ng\u00e0nh T\u00e3 b\u1ec9m tr\u1ebb em ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng\">2.2. S\u1ee9c mua to\u00e0n ng\u00e0nh T\u00e3 b\u1ec9m tr\u1ebb em ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/thi-truong-ta-bim-tre-em-2025-tang-truong-manh-va-giau-tiem-nang-phat-trien\/#23_tmdt_tang_truong_manh_dac_biet_tu_shopee_va_tiktok_shop\" title=\"2.3. TM\u0110T t\u0103ng tr\u01b0\u1edfng m\u1ea1nh, \u0111\u1eb7c bi\u1ec7t t\u1eeb Shopee v\u00e0 TikTok Shop\">2.3. TM\u0110T t\u0103ng tr\u01b0\u1edfng m\u1ea1nh, \u0111\u1eb7c bi\u1ec7t t\u1eeb Shopee v\u00e0 TikTok Shop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/thi-truong-ta-bim-tre-em-2025-tang-truong-manh-va-giau-tiem-nang-phat-trien\/#24_xu_huong_mua_combo_ta_bim_tre_em_giup_tang_gia_tri_don_hang\" title=\"2.4. Xu h\u01b0\u1edbng mua combo t\u00e3 b\u1ec9m tr\u1ebb em gi\u00fap t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng\">2.4. Xu h\u01b0\u1edbng mua combo t\u00e3 b\u1ec9m tr\u1ebb em gi\u00fap t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/metric.vn\/insights\/thi-truong-ta-bim-tre-em-2025-tang-truong-manh-va-giau-tiem-nang-phat-trien\/#3_vi_sao_thi_truong_ta_bim_tre_em_giau_tiem_nang_phat_trien_tren_tmdt\" title=\"3. V\u00ec sao th\u1ecb tr\u01b0\u1eddng T\u00e3 b\u1ec9m tr\u1ebb em gi\u00e0u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n tr\u00ean TM\u0110T?\">3. V\u00ec sao th\u1ecb tr\u01b0\u1eddng T\u00e3 b\u1ec9m tr\u1ebb em gi\u00e0u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n tr\u00ean TM\u0110T?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/metric.vn\/insights\/thi-truong-ta-bim-tre-em-2025-tang-truong-manh-va-giau-tiem-nang-phat-trien\/#31_tep_phu_huynh_ngay_cang_uu_tien_mua_sam_ta_bim_tre_em_online\" title=\"3.1. T\u1ec7p ph\u1ee5 huynh ng\u00e0y c\u00e0ng \u01b0u ti\u00ean mua s\u1eafm t\u00e3 b\u1ec9m tr\u1ebb em online\">3.1. T\u1ec7p ph\u1ee5 huynh ng\u00e0y c\u00e0ng \u01b0u ti\u00ean mua s\u1eafm t\u00e3 b\u1ec9m tr\u1ebb em online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/metric.vn\/insights\/thi-truong-ta-bim-tre-em-2025-tang-truong-manh-va-giau-tiem-nang-phat-trien\/#32_tieu_chuan_cham_soc_tre_nho_ngay_cang_nang_cao\" title=\"3.2. Ti\u00eau chu\u1ea9n ch\u0103m s\u00f3c tr\u1ebb nh\u1ecf ng\u00e0y c\u00e0ng n\u00e2ng cao\">3.2. Ti\u00eau chu\u1ea9n ch\u0103m s\u00f3c tr\u1ebb nh\u1ecf ng\u00e0y c\u00e0ng n\u00e2ng cao<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/metric.vn\/insights\/thi-truong-ta-bim-tre-em-2025-tang-truong-manh-va-giau-tiem-nang-phat-trien\/#33_thi_truong_ta_bim_tre_em_canh_tranh_cao_nhung_chua_den_giai_doan_bao_hoa\" title=\"3.3. Th\u1ecb tr\u01b0\u1eddng T\u00e3 b\u1ec9m tr\u1ebb em c\u1ea1nh tranh cao nh\u01b0ng ch\u01b0a \u0111\u1ebfn giai \u0111o\u1ea1n b\u00e3o h\u00f2a\">3.3. Th\u1ecb tr\u01b0\u1eddng T\u00e3 b\u1ec9m tr\u1ebb em c\u1ea1nh tranh cao nh\u01b0ng ch\u01b0a \u0111\u1ebfn giai \u0111o\u1ea1n b\u00e3o h\u00f2a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/metric.vn\/insights\/thi-truong-ta-bim-tre-em-2025-tang-truong-manh-va-giau-tiem-nang-phat-trien\/#4_ket_luan\" title=\"4. K\u1ebft lu\u1eadn\">4. K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_tong_quan_thi_truong_nganh_ta_bim_tre_em_duy_tri_da_tang_truong\"><\/span>1. T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng: ng\u00e0nh T\u00e3 b\u1ec9m tr\u1ebb em duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>N\u0103m 2025 ch\u1ee9ng ki\u1ebfn s\u1ef1 b\u1ee9t ph\u00e1 r\u00f5 n\u00e9t c\u1ee7a th\u1ecb tr\u01b0\u1eddng T\u00e3 b\u1ec9m tr\u1ebb em d\u00f9ng m\u1ed9t l\u1ea7n. D\u00f9 ch\u1ecbu t\u00e1c \u0111\u1ed9ng t\u1eeb bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf v\u00e0 c\u1ea1nh tranh gay g\u1eaft tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ng\u00e0nh h\u00e0ng v\u1eabn th\u1ec3 hi\u1ec7n s\u1ee9c b\u1eadt v\u00e0 kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i \u1ea5n t\u01b0\u1ee3ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_quy_mo_thi_truong_but_pha_doanh_so_45_nghin_ty_trong_9_thang\"><\/span>1.1. Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng b\u1ee9t ph\u00e1: Doanh s\u1ed1 4,5 ngh\u00ecn t\u1ef7 trong 9 th\u00e1ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Theo d\u1eef li\u1ec7u t\u1eeb Metric, ch\u1ec9 t\u00ednh ri\u00eang tr\u00ean 4 s\u00e0n TM\u0110T l\u1edbn (Shopee, Lazada, Tiki, TikTok Shop), t\u1ed5ng doanh s\u1ed1 th\u1ecb tr\u01b0\u1eddng T\u00e3 b\u1ec9m tr\u1ebb em trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 \u0111\u00e3 \u0111\u1ea1t <strong>4,5 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong>. Nh\u1eefng con s\u1ed1 n\u1ed5i b\u1eadt n\u00e0y cho th\u1ea5y ng\u00e0nh h\u00e0ng \u0111ang t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>T\u0103ng tr\u01b0\u1edfng m\u1ea1nh:<\/strong> Doanh s\u1ed1 t\u0103ng <strong>89%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2024.<\/li>\n<li aria-level=\"1\"><strong>Doanh s\u1ed1 v\u01b0\u1ee3t m\u1ed1c c\u1ea3 n\u0103m ch\u1ec9 trong 9 th\u00e1ng:<\/strong> Doanh s\u1ed1 b\u00e1n h\u00e0ng 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 \u0111\u00e3 <strong>g\u1ea5p 1,2 l\u1ea7n<\/strong> doanh s\u1ed1 c\u1ea3 n\u0103m 2024.<\/li>\n<li aria-level=\"1\"><strong>S\u1ee9c b\u1eadt r\u00f5 r\u1ec7t t\u1eeb th\u1ecb tr\u01b0\u1eddng:<\/strong> T\u00e3 b\u1ec9m tr\u1ebb em tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng duy tr\u00ec t\u0103ng tr\u01b0\u1edfng n\u00f3ng trong b\u1ed1i c\u1ea3nh nhi\u1ec1u danh m\u1ee5c ti\u00eau d\u00f9ng kh\u00e1c t\u0103ng tr\u01b0\u1edfng ch\u1eadm.<\/li>\n<\/ul>\n<p>Nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y cho th\u1ea5y T\u00e3 b\u1ec9m d\u00e0nh cho tr\u1ebb em \u0111ang l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng l\u1edbn, \u1ed5n \u0111\u1ecbnh v\u00e0 gi\u00e0u ti\u1ec1m n\u0103ng, ti\u1ebfp t\u1ee5c thu h\u00fat s\u1ef1 quan t\u00e2m t\u1eeb th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc, qu\u1ed1c t\u1ebf v\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<div id=\"attachment_979\" style=\"width: 2570px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-979\" class=\"wp-image-979 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-2-scaled.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng T\u00e3 b\u1ec9m tr\u1ebb em 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-2-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-2-scaled.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-2-scaled.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-2-scaled.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-2-scaled.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-2-scaled.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-2-scaled.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-2-scaled.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><p id=\"caption-attachment-979\" class=\"wp-caption-text\"><em>Th\u1ecb tr\u01b0\u1eddng T\u00e3 b\u1ec9m tr\u1ebb em 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh<\/em><\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"12_hanh_vi_mua_sam_ta_bim_tre_em_chuyen_dich_manh_sang_tmdt\"><\/span>1.2. H\u00e0nh vi mua s\u1eafm T\u00e3 b\u1ec9m tr\u1ebb em chuy\u1ec3n d\u1ecbch m\u1ea1nh sang TM\u0110T<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c quan tr\u1ecdng nh\u1ea5t th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh T\u00e3 b\u1ec9m tr\u1ebb em n\u0103m 2025 ch\u00ednh l\u00e0 s\u1ef1 d\u1ecbch chuy\u1ec3n r\u00f5 r\u1ec7t c\u1ee7a h\u00e0nh vi mua s\u1eafm sang TM\u0110T. C\u00e1c b\u1eadc ph\u1ee5 huynh, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m Gen Z v\u00e0 Millennials, \u01b0u ti\u00ean s\u1ef1 <strong>ti\u1ec7n l\u1ee3i, ch\u1ee7 \u0111\u1ed9ng v\u00e0 \u0111a d\u1ea1ng l\u1ef1a ch\u1ecdn<\/strong> &#8211; nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 c\u00e1c s\u00e0n TM\u0110T \u0111\u00e1p \u1ee9ng r\u1ea5t t\u1ed1t.<\/p>\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn mua s\u1eafm th\u00f4ng qua c\u00e1c s\u00e0n TM\u0110T b\u1edfi:<\/p>\n<ul>\n<li aria-level=\"1\">D\u1ec5 so s\u00e1nh gi\u00e1, s\u0103n voucher v\u00e0 h\u01b0\u1edfng nhi\u1ec1u \u01b0u \u0111\u00e3i theo m\u00f9a, theo s\u1ef1 ki\u1ec7n.<\/li>\n<li aria-level=\"1\">Ch\u1ee7 \u0111\u1ed9ng l\u1ef1a ch\u1ecdn k\u00edch c\u1ee1, s\u1ed1 l\u01b0\u1ee3ng, combo theo nhu c\u1ea7u v\u00e0 theo t\u1eebng giai \u0111o\u1ea1n c\u1ee7a b\u00e9.<\/li>\n<li aria-level=\"1\">Giao h\u00e0ng nhanh v\u00e0 ti\u1ec7n l\u1ee3i, ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m ti\u00eau hao nhanh nh\u01b0 t\u00e3 b\u1ec9m.<\/li>\n<\/ul>\n<p>Quy m\u00f4 l\u1edbn c\u1ee7a c\u00e1c s\u00e0n TM\u0110T kh\u00f4ng ch\u1ec9 t\u1ea1o ra m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i t\u1ed1i \u01b0u chi ph\u00ed, m\u00e0 c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n, t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 m\u00e0 k\u00eanh truy\u1ec1n th\u1ed1ng kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n<p>M\u1ee9c t\u0103ng tr\u01b0\u1edfng b\u1ee9t ph\u00e1 n\u00e0y \u0111\u1ebfn t\u1eeb c\u00e1c t\u00ednh ch\u1ea5t \u0111\u1eb7c th\u00f9 c\u1ee7a s\u1ea3n ph\u1ea9m t\u00e3 b\u1ec9m tr\u1ebb em (ti\u00eau hao nhanh, t\u1ef7 l\u1ec7 mua l\u1eb7p l\u1ea1i cao) v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong m\u00f4 h\u00ecnh mua s\u1eafm, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng chuy\u1ec3n d\u1ea7n t\u1eeb mua t\u1ea1i c\u1eeda h\u00e0ng sang mua online nh\u01b0 m\u1ed9t th\u00f3i quen l\u00e2u d\u00e0i.<\/p>\n<blockquote><p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/metric.vn\/resource\/blog\/thi-truong-e-commerce-viet-nam-trong-2026-se-buoc-vao-giai-doan-tai-dinh-hinh-chien-luoc\">Th\u1ecb tr\u01b0\u1eddng E-Commerce Vi\u1ec7t Nam trong 2026 s\u1ebd b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u00e1i \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"2_nhung_dong_luc_chinh_tao_nen_tang_truong_ben_vung_cua_nganh_ta_bim_tre_em\"><\/span>2. Nh\u1eefng \u0111\u1ed9ng l\u1ef1c ch\u00ednh t\u1ea1o n\u00ean t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng c\u1ee7a ng\u00e0nh T\u00e3 b\u1ec9m tr\u1ebb em<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>S\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a th\u1ecb tr\u01b0\u1eddng T\u00e3 b\u1ec9m cho b\u00e9 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean b\u1ed1n y\u1ebfu t\u1ed1 ch\u00ednh: t\u1eeb b\u1ea3n ch\u1ea5t v\u00e0 \u0111\u1eb7c t\u00ednh s\u1ea3n ph\u1ea9m \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng TM\u0110T v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"21_nhu_cau_thiet_yeu_tan_suat_mua_lap_lai_cao_va_khong_co_tinh_mua_vu\"><\/span>2.1. Nhu c\u1ea7u thi\u1ebft y\u1ebfu, t\u1ea7n su\u1ea5t mua l\u1eb7p l\u1ea1i cao v\u00e0 kh\u00f4ng c\u00f3 t\u00ednh m\u00f9a v\u1ee5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed9t trong nh\u1eefng l\u00fd do quan tr\u1ecdng nh\u1ea5t gi\u00fap ng\u00e0nh t\u00e3 b\u1ec9m tr\u1ebb em t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng l\u00e0 t\u00ednh thi\u1ebft y\u1ebfu c\u1ee7a s\u1ea3n ph\u1ea9m. T\u00e3 b\u1ec9m tr\u1ebb em ph\u1ee5c v\u1ee5 nhu c\u1ea7u ch\u0103m s\u00f3c c\u01a1 b\u1ea3n cho tr\u1ebb t\u1eeb s\u01a1 sinh \u0111\u1ebfn 3 &#8211; 4 tu\u1ed5i. \u0110\u00e2y l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 t\u1ed1c \u0111\u1ed9 s\u1eed d\u1ee5ng \u0111\u1ec1u \u0111\u1eb7n v\u00e0 kh\u00f4ng th\u1ec3 b\u1ecb thay th\u1ebf b\u1edfi b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o kh\u00e1c.<\/p>\n<p>Ba y\u1ebfu t\u1ed1 then ch\u1ed1t t\u1ea1o n\u00ean t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a th\u1ecb tr\u01b0\u1eddng:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>T\u00ednh ch\u1ea5t s\u1ea3n ph\u1ea9m kh\u00f4ng th\u1ec3 thay th\u1ebf:<\/strong> T\u00e3 b\u1ec9m tr\u1ebb em kh\u00f4ng ch\u1ecbu t\u00e1c \u0111\u1ed9ng c\u1ee7a xu h\u01b0\u1edbng, kh\u00f4ng b\u1ecb ph\u1ee5 thu\u1ed9c v\u00e0o gu th\u1ea9m m\u1ef9 hay th\u1eddi \u0111i\u1ec3m mua s\u1eafm. \u0110\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m m\u00e0 m\u1ecdi gia \u0111\u00ecnh c\u00f3 tr\u1ebb nh\u1ecf \u0111\u1ec1u b\u1eaft bu\u1ed9c ph\u1ea3i s\u1eed d\u1ee5ng.<\/li>\n<li aria-level=\"1\"><strong>T\u1ea7n su\u1ea5t mua l\u1eb7p l\u1ea1i cao:<\/strong> C\u00e1c gia \u0111\u00ecnh th\u01b0\u1eddng mua t\u00e3 b\u1ec9m theo chu k\u1ef3 ng\u1eafn, t\u1eeb h\u00e0ng th\u00e1ng \u0111\u1ebfn h\u00e0ng tu\u1ea7n, t\u1ea1o ra d\u00f2ng doanh thu li\u00ean t\u1ee5c cho to\u00e0n th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li aria-level=\"1\"><strong>Kh\u00f4ng c\u00f3 t\u00ednh m\u00f9a v\u1ee5:<\/strong> Kh\u00e1c v\u1edbi nhi\u1ec1u ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh, nhu c\u1ea7u t\u00e3 b\u1ec9m \u1ed5n \u0111\u1ecbnh quanh n\u0103m, kh\u00f4ng bi\u1ebfn \u0111\u1ed9ng m\u1ea1nh theo m\u00f9a hay d\u1ecbp l\u1ec5 T\u1ebft.<\/li>\n<\/ul>\n<p>Ch\u00ednh nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y gi\u00fap ng\u00e0nh T\u00e3 b\u1ec9m tr\u1ebb em kh\u00f4ng ch\u1ec9 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh, m\u00e0 c\u00f2n duy tr\u00ec s\u1ef1 \u1ed5n \u0111\u1ecbnh d\u00e0i h\u1ea1n, tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng ph\u00e2n kh\u00fac b\u1ec1n v\u1eefng nh\u1ea5t trong ng\u00e0nh M\u1eb9 &amp; B\u00e9.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"22_suc_mua_toan_nganh_ta_bim_tre_em_tiep_tuc_tang_truong\"><\/span>2.2. S\u1ee9c mua to\u00e0n ng\u00e0nh T\u00e3 b\u1ec9m tr\u1ebb em ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1eb7c d\u00f9 t\u1ef7 l\u1ec7 sinh trung b\u00ecnh h\u00e0ng n\u0103m c\u00f3 xu h\u01b0\u1edbng suy gi\u1ea3m, t\u1ed5ng s\u1ee9c mua th\u1ecb tr\u01b0\u1eddng c\u1ee7a ng\u00e0nh T\u00e3 b\u1ec9m cho tr\u1ebb v\u1eabn t\u0103ng li\u00ean t\u1ee5c. D\u1eef li\u1ec7u t\u1eeb Metric cho th\u1ea5y t\u1ed5ng s\u1ee9c mua ng\u00e0nh T\u00e3 b\u1ec9m tr\u1ebb em t\u0103ng m\u1ea1nh \u1edf t\u1ea5t c\u1ea3 c\u00e1c qu\u00fd c\u1ee7a n\u0103m 2025, doanh s\u1ed1 m\u1ed7i qu\u00fd \u0111\u1ec1u t\u0103ng th\u00eam kho\u1ea3ng <strong>700 t\u1ef7 \u0111\u1ed3ng<\/strong> so v\u1edbi c\u00f9ng k\u1ef3 2024. Trong \u0111\u00f3, \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ch\u00ednh \u0111\u1ebfn t\u1eeb vi\u1ec7c t\u0103ng ng\u00e2n s\u00e1ch cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c b\u00e9 c\u1ee7a ph\u1ee5 huynh:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Xu h\u01b0\u1edbng n\u00e2ng c\u1ea5p s\u1ea3n ph\u1ea9m:<\/strong> Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang d\u1ea7n chuy\u1ec3n t\u1eeb s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i t\u00e3 c\u01a1 b\u1ea3n sang c\u00e1c d\u00f2ng cao c\u1ea5p h\u01a1n, nh\u01b0 t\u00e3 Organic ho\u1eb7c t\u00e3 c\u00f3 c\u00f4ng ngh\u1ec7 ch\u1ed1ng h\u0103m, si\u00eau tho\u00e1ng kh\u00ed. Gi\u00e1 tr\u1ecb m\u1ed7i \u0111\u01a1n h\u00e0ng v\u00ec v\u1eady t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3, c\u00e1c ph\u00e2n kh\u00fac gi\u00e1 tr\u00ean 400,000 \u0111\u1ed3ng \u0111\u1ec1u t\u0103ng tr\u01b0\u1edfng m\u1ea1nh tr\u00ean 100% cho th\u1ea5y chi ti\u00eau cho t\u00e3 b\u1ec9m tr\u1ebb em c\u1ee7a c\u00e1c b\u1eadc ph\u1ee5 huynh \u0111ang t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc.<\/li>\n<li aria-level=\"1\"><strong>Ti\u00eau chu\u1ea9n ch\u0103m s\u00f3c cao h\u01a1n:<\/strong> Th\u1ebf h\u1ec7 ph\u1ee5 huynh tr\u1ebb s\u1eb5n s\u00e0ng chi tr\u1ea3 nhi\u1ec1u h\u01a1n \u0111\u1ec3 t\u1ed1i \u01b0u s\u1ef1 tho\u1ea3i m\u00e1i, an to\u00e0n v\u00e0 ti\u1ec7n l\u1ee3i cho con. \u0110\u00e2y c\u0169ng l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh s\u1ee9c mua c\u1ee7a to\u00e0n ng\u00e0nh trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y.<\/li>\n<\/ul>\n<div id=\"attachment_980\" style=\"width: 2570px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-980\" class=\"wp-image-980 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-3-scaled.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-3-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-3-scaled.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-3-scaled.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-3-scaled.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-3-scaled.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-3-scaled.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-3-scaled.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-3-scaled.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><p id=\"caption-attachment-980\" class=\"wp-caption-text\">S\u1ee9c mua to\u00e0n ng\u00e0nh T\u00e3 b\u1ec9m tr\u1ebb em ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng<\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"23_tmdt_tang_truong_manh_dac_biet_tu_shopee_va_tiktok_shop\"><\/span>2.3. TM\u0110T t\u0103ng tr\u01b0\u1edfng m\u1ea1nh, \u0111\u1eb7c bi\u1ec7t t\u1eeb Shopee v\u00e0 TikTok Shop<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c s\u00e0n TM\u0110T \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh T\u00e3 b\u1ec9m tr\u1ebb em, trong \u0111\u00f3 Shopee v\u00e0 TikTok Shop l\u00e0 hai n\u1ec1n t\u1ea3ng chi\u1ebfm th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t. Theo nghi\u00ean c\u1ee9u c\u1ee7a McKinsey &amp; Company, h\u00ecnh th\u1ee9c livestream c\u00f3 th\u1ec3 \u0111\u1ea1t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i g\u1ea7n 30%, cao h\u01a1n kho\u1ea3ng 10 l\u1ea7n so v\u1edbi TM\u0110T truy\u1ec1n th\u1ed1ng. Nghi\u00ean c\u1ee9u c\u0169ng ch\u1ec9 ra \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t khi\u1ebfn h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp qua video tr\u1edf th\u00e0nh k\u00eanh t\u0103ng tr\u01b0\u1edfng chi\u1ebfn l\u01b0\u1ee3c trong TM\u0110T, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi k\u1ebft h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i gi\u00e1 s\u1ed1c:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Livestream v\u00e0 video ng\u1eafn d\u1eabn d\u1eaft h\u00e0nh vi mua<\/strong>: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u kinh doanh tr\u00ean TikTok Shop th\u01b0\u1eddng s\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a lo\u1ea1i h\u00ecnh video ng\u1eafn k\u1ebft h\u1ee3p v\u1edbi c\u00e1c phi\u00ean livestream si\u00eau sale \u0111\u1ec3 t\u1ea1o nhu c\u1ea7u t\u1ee9c th\u1eddi, gi\u00fap s\u1ea3n ph\u1ea9m t\u00e3 b\u1ec9m tr\u1ebb em ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn v\u00e0 thuy\u1ebft ph\u1ee5c h\u01a1n.<\/li>\n<li aria-level=\"1\"><strong>Chi\u1ebfn d\u1ecbch gi\u00e1 s\u1ed1c quanh n\u0103m:<\/strong> C\u00e1c \u0111\u1ee3t si\u00eau sale nh\u01b0 9.9, 11.11, 12.12 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng t\u00edch tr\u1eef v\u1edbi m\u1ee9c gi\u00e1 t\u1ed1t, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c size t\u00e3 l\u1edbn v\u1ed1n c\u00f3 t\u1ea7n su\u1ea5t ti\u00eau th\u1ee5 cao.<\/li>\n<\/ul>\n<p>Nh\u1edd \u0111\u00f3, TM\u0110T \u0111\u00e3 tr\u1edf th\u00e0nh k\u00eanh t\u0103ng tr\u01b0\u1edfng ch\u00ednh, thu h\u00fat c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi l\u1eabn th\u01b0\u01a1ng hi\u1ec7u l\u00e2u n\u0103m tham gia v\u00e0o cu\u1ed9c \u0111ua t\u0103ng tr\u01b0\u1edfng tr\u00ean c\u00e1c s\u00e0n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"24_xu_huong_mua_combo_ta_bim_tre_em_giup_tang_gia_tri_don_hang\"><\/span>2.4. Xu h\u01b0\u1edbng mua combo t\u00e3 b\u1ec9m tr\u1ebb em gi\u00fap t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed9t xu h\u01b0\u1edbng n\u1ed5i b\u1eadt tr\u00ean TM\u0110T l\u00e0 ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng chu\u1ed9ng mua combo, \u0111\u1eb7c bi\u1ec7t \u1edf ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m ph\u1ed5 th\u00f4ng. Doanh s\u1ed1 t\u1eeb c\u00e1c m\u00e3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n theo combo (tr\u00ean 1 b\u1ecbch) t\u0103ng tr\u01b0\u1edfng l\u00ean \u0111\u1ebfn <strong>147%<\/strong>. Nguy\u00ean nh\u00e2n cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc c\u1ee7a h\u00ecnh th\u1ee9c n\u00e0y \u0111\u1ebfn t\u1eeb l\u1ee3i \u00edch cho c\u1ea3 hai b\u00ean ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>V\u1edbi kh\u00e1ch h\u00e0ng:<\/strong> Mua combo gi\u00fap gi\u1ea3m chi ph\u00ed v\u1eadn chuy\u1ec3n, nh\u1eadn gi\u00e1 \u01b0u \u0111\u00e3i s\u00e2u h\u01a1n, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o c\u00f3 \u0111\u1ee7 s\u1ea3n ph\u1ea9m d\u1ef1 tr\u1eef cho chu k\u1ef3 s\u1eed d\u1ee5ng d\u00e0i.<\/li>\n<li aria-level=\"1\"><strong>V\u1edbi th\u01b0\u01a1ng hi\u1ec7u:<\/strong> Combo gi\u00fap t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh (AOV), t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed \u0111\u00f3ng g\u00f3i, v\u1eadn chuy\u1ec3n v\u00e0 c\u1ea3i thi\u1ec7n bi\u00ean l\u1ee3i nhu\u1eadn trong ng\u00e0nh h\u00e0ng v\u1ed1n c\u1ea1nh tranh gay g\u1eaft.<\/li>\n<\/ul>\n<div id=\"attachment_985\" style=\"width: 1930px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-985\" class=\"wp-image-985 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-4-1.png?resize=740%2C416&#038;ssl=1\" alt=\"\" width=\"740\" height=\"416\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-4-1.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-4-1.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-4-1.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-4-1.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-4-1.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-4-1.png?resize=520%2C292&amp;ssl=1 520w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-4-1.png?resize=610%2C343&amp;ssl=1 610w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-4-1.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><p id=\"caption-attachment-985\" class=\"wp-caption-text\"><em>Xu h\u01b0\u1edbng mua combo t\u00e3 b\u1ec9m tr\u1ebb em k\u00edch th\u00edch t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng<\/em><\/p><\/div>\n<p>Ch\u00ednh v\u00ec v\u1eady, combo \u0111ang tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong th\u1ecb tr\u01b0\u1eddng T\u00e3 b\u1ec9m th\u00fac \u0111\u1ea9y s\u1ea3n l\u01b0\u1ee3ng b\u00e1n v\u00e0 t\u1ed1i \u01b0u doanh thu tr\u00ean c\u00e1c s\u00e0n TM\u0110T.<\/p>\n<blockquote><p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/metric.vn\/resource\/blog\/sua-bot-ho-tro-mien-dich-ngach-san-pham-len-ngoi-giua-da-tang-truong-60-cua-nganh-sua-bot-viet\">S\u1eefa b\u1ed9t h\u1ed7 tr\u1ee3 mi\u1ec5n d\u1ecbch: Ng\u00e1ch s\u1ea3n ph\u1ea9m l\u00ean ng\u00f4i gi\u1eefa \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng 60% c\u1ee7a ng\u00e0nh s\u1eefa b\u1ed9t Vi\u1ec7t<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"3_vi_sao_thi_truong_ta_bim_tre_em_giau_tiem_nang_phat_trien_tren_tmdt\"><\/span>3. V\u00ec sao th\u1ecb tr\u01b0\u1eddng T\u00e3 b\u1ec9m tr\u1ebb em gi\u00e0u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n tr\u00ean TM\u0110T?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh h\u00e0ng T\u00e3 b\u1ec9m tr\u1ebb em kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb vi\u1ec7c c\u00e1c t\u1ec7p ng\u01b0\u1eddi d\u00f9ng m\u1edbi li\u00ean t\u1ee5c chi ti\u00eau nhi\u1ec1u h\u01a1n, m\u00e0 c\u00f2n t\u1eeb nh\u1eefng thay \u0111\u1ed5i s\u00e2u s\u1eafc trong h\u00e0nh vi mua s\u1eafm v\u00e0 ti\u00eau chu\u1ea9n ch\u0103m s\u00f3c tr\u1ebb em hi\u1ec7n \u0111\u1ea1i.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"31_tep_phu_huynh_ngay_cang_uu_tien_mua_sam_ta_bim_tre_em_online\"><\/span>3.1. T\u1ec7p ph\u1ee5 huynh ng\u00e0y c\u00e0ng \u01b0u ti\u00ean mua s\u1eafm t\u00e3 b\u1ec9m tr\u1ebb em online<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gen Z v\u00e0 Millennials \u0111ang tr\u1edf th\u00e0nh nh\u00f3m ph\u1ee5 huynh ch\u1ee7 l\u1ef1c &#8211; nh\u1eefng ng\u01b0\u1eddi l\u1edbn l\u00ean c\u00f9ng internet, c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp nh\u1eadn c\u00e1c xu h\u01b0\u1edbng m\u1edbi v\u00e0 \u0111\u00e3 h\u00ecnh th\u00e0nh th\u00f3i quen mua s\u1eafm online.<\/p>\n<p>H\u1ecd th\u01b0\u1eddng xuy\u00ean \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean review, feedback th\u1ef1c t\u1ebf t\u1eeb c\u1ed9ng \u0111\u1ed3ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u01b0\u1edbc \u0111\u00f3, KOL\/Influencer v\u00e0 c\u00e1c phi\u00ean livestream b\u00e1n h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o ra \u201c\u0111\u00f2n b\u1ea9y\u201d, gi\u00fap t\u1ea1o d\u1ef1ng ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m m\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng kh\u00f3 c\u00f3 \u0111\u01b0\u1ee3c.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, t\u00e3 b\u1ec9m tr\u1ebb em v\u1ed1n l\u00e0 m\u1ed9t m\u1eb7t h\u00e0ng c\u1ed3ng k\u1ec1nh, kh\u00f3 v\u1eadn chuy\u1ec3n, \u0111\u1eb7c bi\u1ec7t khi kh\u00e1ch h\u00e0ng mua theo combo, s\u1ed1 l\u01b0\u1ee3ng l\u1edbn. Ch\u00ednh v\u00ec v\u1eady, mua online (\u0111\u1eb7c bi\u1ec7t l\u00e0 mua combo l\u1edbn) v\u1eeba ti\u1ebft ki\u1ec7m th\u1eddi gian, v\u1eeba \u0111\u1ea3m b\u1ea3o ti\u1ec7n l\u1ee3i v\u1ec1 m\u1eb7t v\u1eadn chuy\u1ec3n h\u00e0ng ho\u00e1 &#8211; m\u1ed9t l\u00fd do khi\u1ebfn TM\u0110T tr\u1edf th\u00e0nh k\u00eanh trung gian \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng \u01b0a chu\u1ed9ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"32_tieu_chuan_cham_soc_tre_nho_ngay_cang_nang_cao\"><\/span>3.2. Ti\u00eau chu\u1ea9n ch\u0103m s\u00f3c tr\u1ebb nh\u1ecf ng\u00e0y c\u00e0ng n\u00e2ng cao<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ph\u1ee5 huynh hi\u1ec7n \u0111\u1ea1i t\u00ecm ki\u1ebfm c\u00e1c ti\u00eau chu\u1ea9n ch\u0103m con theo h\u01b0\u1edbng \u0111\u1eb7t s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 an to\u00e0n c\u1ee7a b\u00e9 l\u00ean h\u00e0ng \u0111\u1ea7u: h\u1ecd y\u00eau c\u1ea7u s\u1ea3n ph\u1ea9m t\u00e3 b\u1ec9m cho b\u00e9 c\u1ea7n c\u00f3 ch\u1ea5t li\u1ec7u v\u00e0 th\u00e0nh ph\u1ea7n \u0111\u1ea3m b\u1ea3o an to\u00e0n, m\u1ec1m m\u1ea1i, ch\u1ed1ng h\u0103m, b\u1ea3o v\u1ec7 da\u2026 Nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng ti\u00eau chu\u1ea9n v\u1ec1 an to\u00e0n v\u00e0 tho\u1ea3i m\u00e1i \u0111ang d\u1ea7n \u0111\u01b0\u1ee3c c\u00e1c b\u1eadc ph\u1ee5 huynh \u01b0u ti\u00ean nhi\u1ec1u h\u01a1n, m\u1eb7c d\u00f9 gi\u00e1 th\u00e0nh cao h\u01a1n c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m th\u00f4ng th\u01b0\u1eddng.<\/p>\n<p>Khi m\u1ee9c chi ti\u00eau cho tr\u1ebb t\u0103ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng nh\u00f3m s\u1ea3n ph\u1ea9m cao c\u1ea5p (Premium\/Organic). \u0110\u00e2y l\u00e0 ph\u00e2n kh\u00fac c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn t\u1ed1t v\u00e0 v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u kho\u1ea3ng tr\u1ed1ng \u0111\u1ec3 khai th\u00e1c th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec3n h\u00ecnh nh\u01b0 d\u00f2ng s\u1ea3n ph\u1ea9m Bobby Organic ghi nh\u1eadn m\u1ee9c doanh s\u1ed1 t\u0103ng v\u1ecdt l\u00ean h\u01a1n <strong>5 t\u1ef7 \u0111\u1ed3ng\/th\u00e1ng<\/strong> ch\u1ec9 sau v\u00e0i th\u00e1ng ra m\u1eaft, v\u01b0\u1ee3t qua t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00e1c d\u00f2ng ph\u1ed5 th\u00f4ng. Trong khi \u0111\u00f3, Huggies Black Label v\u00e0 Huggies Gentle Soft c\u0169ng duy tr\u00ec m\u1ee9c doanh s\u1ed1 \u1ed5n \u0111\u1ecbnh quanh <strong>2 &#8211; 3 t\u1ef7 \u0111\u1ed3ng<\/strong>, d\u00f9 thu\u1ed9c ph\u00e2n kh\u00fac gi\u00e1 cao h\u01a1n.<\/p>\n<div id=\"attachment_982\" style=\"width: 2570px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-982\" class=\"wp-image-982 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-5-scaled.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-5-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-5-scaled.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-5-scaled.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-5-scaled.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-5-scaled.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-5-scaled.png?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-5-scaled.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-5-scaled.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><p id=\"caption-attachment-982\" class=\"wp-caption-text\"><em>Ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u00e1c d\u00f2ng t\u00e3 b\u1ec9m tr\u1ebb em cao c\u1ea5p<\/em><\/p><\/div>\n<p>Nh\u1eefng con s\u1ed1 n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 mua t\u00e3 theo nhu c\u1ea7u thi\u1ebft y\u1ebfu, m\u00e0 s\u1eb5n s\u00e0ng tr\u1ea3 th\u00eam cho ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n, \u0111\u1ea3m b\u1ea3o s\u1ef1 tho\u1ea3i m\u00e1i cho tr\u1ebb.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"33_thi_truong_ta_bim_tre_em_canh_tranh_cao_nhung_chua_den_giai_doan_bao_hoa\"><\/span>3.3. Th\u1ecb tr\u01b0\u1eddng T\u00e3 b\u1ec9m tr\u1ebb em c\u1ea1nh tranh cao nh\u01b0ng ch\u01b0a \u0111\u1ebfn giai \u0111o\u1ea1n b\u00e3o h\u00f2a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>D\u00f9 hi\u1ec7n t\u1ea1i c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng, ng\u00e0nh h\u00e0ng v\u1eabn c\u00f2n nhi\u1ec1u kho\u1ea3ng tr\u1ed1ng \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng theo c\u1ea3 chi\u1ec1u r\u1ed9ng v\u00e0 chi\u1ec1u s\u00e2u:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>\u0110\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7:<\/strong> C\u00f4ng ngh\u1ec7 th\u1ea5m h\u00fat t\u1ed1t h\u01a1n, thi\u1ebft k\u1ebf t\u1ed1i \u01b0u cho ban \u0111\u00eam, ch\u1ea5t li\u1ec7u th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng\u2026 l\u00e0 c\u00e1c h\u01b0\u1edbng ph\u00e1t tri\u1ec3n v\u1eabn ch\u01b0a \u0111\u1ea1t \u0111\u1ebfn \u0111i\u1ec3m b\u00e3o ho\u00e0 v\u00e0 c\u00f3 th\u1ec3 li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn.<\/li>\n<li aria-level=\"1\"><strong>Ph\u00e2n kh\u00fac h\u00f3a s\u00e2u v\u00e0 khai th\u00e1c nhu c\u1ea7u nh\u1ecf:<\/strong> Nh\u1eefng nhu c\u1ea7u \u0111\u1eb7c th\u00f9 nh\u01b0 da si\u00eau nh\u1ea1y c\u1ea3m, b\u00e9 hi\u1ebfu \u0111\u1ed9ng, b\u00e9 t\u1eadp \u0111i\u2026 m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m chuy\u00ean bi\u1ec7t.<\/li>\n<\/ul>\n<p>Th\u1ecb tr\u01b0\u1eddng c\u00e0ng ph\u00e1t tri\u1ec3n, c\u00e0ng t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi ph\u00e1t tri\u1ec3n m\u00e0 kh\u00f4ng c\u1ea7n c\u1ea1nh tranh tr\u1ef1c di\u1ec7n v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_ket_luan\"><\/span>4. K\u1ebft lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B\u01b0\u1edbc sang n\u0103m 2025, th\u1ecb tr\u01b0\u1eddng T\u00e3 b\u1ec9m tr\u1ebb em Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c duy tr\u00ec \u0111\u00e0 ph\u00e1t tri\u1ec3n, v\u1edbi nhi\u1ec1u thay \u0111\u1ed5i \u0111\u00e1ng ch\u00fa \u00fd v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 c\u1ea5u tr\u00fac c\u1ea1nh tranh. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a TM\u0110T, c\u00f9ng v\u1edbi xu h\u01b0\u1edbng mua combo v\u00e0 s\u1ef1 n\u00e2ng cao ti\u00eau chu\u1ea9n ch\u0103m s\u00f3c tr\u1ebb nh\u1ecf, \u0111ang t\u1ea1o ra m\u1ed9t &#8220;s\u00e2n ch\u01a1i&#8221; s\u00f4i \u0111\u1ed9ng v\u1edbi d\u01b0 \u0111\u1ecba ph\u00e1t tri\u1ec3n kh\u1ed5ng l\u1ed3.<\/p>\n<p>Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng ch\u00ednh x\u00e1c l\u00e0 l\u1ee3i th\u1ebf quy\u1ebft \u0111\u1ecbnh. \u0110\u1ec3 c\u00f3 nh\u1eefng s\u1ed1 li\u1ec7u to\u00e0n di\u1ec7n nh\u1ea5t v\u1ec1 th\u1ecb tr\u01b0\u1eddng T\u00e3 b\u1ec9m tr\u1ebb em, anh ch\u1ecb vui l\u00f2ng \u0111\u1ec3 l\u1ea1i brief v\u1ec1 Market Research qua email: <a href=\"mailto:marketing@metric.vn\">marketing@metric.vn<\/a> ho\u1eb7c \u0111\u1ec3 l\u1ea1i y\u00eau c\u1ea7u t\u01b0 v\u1ea5n <a href=\"https:\/\/metric.vn\/solutions\/metric-market-research?utm_source=brandsvietnam&amp;utm_medium=blog&amp;utm_campaign=ta-bim-tre-em&amp;utm_term=https:\/\/metric.vn\/\">t\u1ea1i \u0111\u00e2y<\/a>.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<blockquote><p><em>V\u1ec1 Metric.vn<\/em><\/p>\n<p><em>C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence, h\u1ed7 tr\u1ee3 h\u01a1n 100.000 doanh nghi\u1ec7p v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 1.000.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030. Metric hi\u1ec7n ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n TM\u0110T &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng) v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n<ul>\n<li><em>Website: http:\/\/www.metric.vn<\/em><\/li>\n<li><em>Email: info@metric.vn<\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>N\u0103m 2025 \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u l\u00e0 m\u1ed9t n\u0103m b\u1ee9t ph\u00e1 c\u1ee7a ng\u00e0nh h\u00e0ng T\u00e3 b\u1ec9m d\u00f9ng m\u1ed9t l\u1ea7n cho tr\u1ebb em t\u1ea1i Vi\u1ec7t Nam. V\u1edbi quy&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":983,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/thi-truong-ta-bim-1-scaled.png?fit=2560%2C1707&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=976"}],"version-history":[{"count":5,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/976\/revisions"}],"predecessor-version":[{"id":987,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/976\/revisions\/987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/983"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}