{"id":953,"date":"2025-12-09T13:36:30","date_gmt":"2025-12-09T06:36:30","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=953"},"modified":"2025-12-09T13:36:30","modified_gmt":"2025-12-09T06:36:30","slug":"recap-webinar-from-data-to-growth-chien-luoc-danh-muc-san-pham-nganh-personal-care-2026","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/recap-webinar-from-data-to-growth-chien-luoc-danh-muc-san-pham-nganh-personal-care-2026\/","title":{"rendered":"[Recap] Webinar \u201cFrom Data to Growth: Chi\u1ebfn l\u01b0\u1ee3c Danh m\u1ee5c &#038; S\u1ea3n ph\u1ea9m ng\u00e0nh Personal Care 2026\u201d"},"content":{"rendered":"<p><a href=\"http:\/\/metric.vn\">Metric.vn<\/a> &#8211; Ng\u00e0y 4\/12\/2025, Metric t\u1ed5 ch\u1ee9c webinar \u201cFrom Data to Growth: Chi\u1ebfn l\u01b0\u1ee3c Danh m\u1ee5c &amp; S\u1ea3n ph\u1ea9m ng\u00e0nh Personal Care 2026\u201d. S\u1ef1 ki\u1ec7n mang \u0111\u1ebfn g\u00f3c nh\u00ecn d\u1eef li\u1ec7u to\u00e0n di\u1ec7n c\u00f9ng \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c danh m\u1ee5c &amp; s\u1ea3n ph\u1ea9m trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-from-data-to-growth-chien-luoc-danh-muc-san-pham-nganh-personal-care-2026\/#1_personal_care_2025_khi_tang_truong_khong_con_duoc_dinh_nghia_bang_doanh_so\" title=\"1. Personal Care 2025: Khi t\u0103ng tr\u01b0\u1edfng kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a b\u1eb1ng doanh s\u1ed1\">1. Personal Care 2025: Khi t\u0103ng tr\u01b0\u1edfng kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a b\u1eb1ng doanh s\u1ed1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-from-data-to-growth-chien-luoc-danh-muc-san-pham-nganh-personal-care-2026\/#2_su_kien_quy_tu_cac_lanh_dao_va_chuyen_gia_trong_nganh_cham_soc_ca_nhan\" title=\"2. S\u1ef1 ki\u1ec7n quy t\u1ee5 c\u00e1c l\u00e3nh \u0111\u1ea1o v\u00e0 chuy\u00ean gia trong ng\u00e0nh Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n\">2. S\u1ef1 ki\u1ec7n quy t\u1ee5 c\u00e1c l\u00e3nh \u0111\u1ea1o v\u00e0 chuy\u00ean gia trong ng\u00e0nh Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-from-data-to-growth-chien-luoc-danh-muc-san-pham-nganh-personal-care-2026\/#3_nhu_cau_nuoi_duong_va_cham_soc_co_the_tro_thanh_dong_luc_tang_truong_moi\" title=\"3. Nhu c\u1ea7u nu\u00f4i d\u01b0\u1ee1ng v\u00e0 ch\u0103m s\u00f3c c\u01a1 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1edbi\">3. Nhu c\u1ea7u nu\u00f4i d\u01b0\u1ee1ng v\u00e0 ch\u0103m s\u00f3c c\u01a1 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1edbi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-from-data-to-growth-chien-luoc-danh-muc-san-pham-nganh-personal-care-2026\/#4_khoang_trong_thi_truong_white_space_va_co_hoi_tang_truong_trong_nganh_cham_soc_ca_nhan\" title=\"4. Kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng (white space) v\u00e0 c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng trong ng\u00e0nh Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n\">4. Kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng (white space) v\u00e0 c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng trong ng\u00e0nh Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-from-data-to-growth-chien-luoc-danh-muc-san-pham-nganh-personal-care-2026\/#5_%e2%80%9cmang_spa_ve_nha%e2%80%9d_%e2%80%93_xu_huong_noi_bat_trong_thi_truong_personal_care_2025\" title=\"5. \u201cMang spa v\u1ec1 nh\u00e0\u201d &#8211; Xu h\u01b0\u1edbng n\u1ed5i b\u1eadt trong th\u1ecb tr\u01b0\u1eddng Personal Care 2025\">5. \u201cMang spa v\u1ec1 nh\u00e0\u201d &#8211; Xu h\u01b0\u1edbng n\u1ed5i b\u1eadt trong th\u1ecb tr\u01b0\u1eddng Personal Care 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-from-data-to-growth-chien-luoc-danh-muc-san-pham-nganh-personal-care-2026\/#6_du_bao_xu_huong_thi_truong_personal_care_nam_2026\" title=\"6. D\u1ef1 b\u00e1o xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng Personal Care n\u0103m 2026\">6. D\u1ef1 b\u00e1o xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng Personal Care n\u0103m 2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-from-data-to-growth-chien-luoc-danh-muc-san-pham-nganh-personal-care-2026\/#uu_tien_lua_chon_san_pham_theo_thanh_phan_hoat_chat\" title=\"\u01afu ti\u00ean l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m theo th\u00e0nh ph\u1ea7n ho\u1ea1t ch\u1ea5t\">\u01afu ti\u00ean l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m theo th\u00e0nh ph\u1ea7n ho\u1ea1t ch\u1ea5t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-from-data-to-growth-chien-luoc-danh-muc-san-pham-nganh-personal-care-2026\/#cham_soc_co_the_toan_dien\" title=\"Ch\u0103m s\u00f3c c\u01a1 th\u1ec3 to\u00e0n di\u1ec7n\">Ch\u0103m s\u00f3c c\u01a1 th\u1ec3 to\u00e0n di\u1ec7n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-from-data-to-growth-chien-luoc-danh-muc-san-pham-nganh-personal-care-2026\/#tieu_dung_xanh_tro_thanh_tieu_chuan\" title=\"Ti\u00eau d\u00f9ng xanh tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n\">Ti\u00eau d\u00f9ng xanh tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-from-data-to-growth-chien-luoc-danh-muc-san-pham-nganh-personal-care-2026\/#social_commerce_dan_dat_nhu_cau\" title=\"Social Commerce d\u1eabn d\u1eaft nhu c\u1ea7u\">Social Commerce d\u1eabn d\u1eaft nhu c\u1ea7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-from-data-to-growth-chien-luoc-danh-muc-san-pham-nganh-personal-care-2026\/#ca_nhan_hoa_la_chia_khoa_tang_truong\" title=\"C\u00e1 nh\u00e2n h\u00f3a l\u00e0 ch\u00eca kh\u00f3a t\u0103ng tr\u01b0\u1edfng\">C\u00e1 nh\u00e2n h\u00f3a l\u00e0 ch\u00eca kh\u00f3a t\u0103ng tr\u01b0\u1edfng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/metric.vn\/insights\/recap-webinar-from-data-to-growth-chien-luoc-danh-muc-san-pham-nganh-personal-care-2026\/#ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_personal_care_2025_khi_tang_truong_khong_con_duoc_dinh_nghia_bang_doanh_so\"><\/span>1. Personal Care 2025: Khi t\u0103ng tr\u01b0\u1edfng kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a b\u1eb1ng doanh s\u1ed1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Qu\u00fd 3\/2025 \u0111\u00e1nh d\u1ea5u m\u1ed9t giai \u0111o\u1ea1n chuy\u1ec3n bi\u1ebfn s\u00e2u s\u1eafc c\u1ee7a ng\u00e0nh Personal Care tr\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam. M\u1eb7c d\u00f9 t\u1ed5ng doanh thu \u0111\u1ea1t kho\u1ea3ng <strong>12.500 t\u1ef7 \u0111\u1ed3ng<\/strong> v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng 3% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i, nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng ho\u1ea1t \u0111\u1ed9ng gi\u1ea3m 9%, s\u1ea3n l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra gi\u1ea3m 14% so v\u1edbi c\u00f9ng k\u1ef3. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 chuy\u1ec3n t\u1eeb c\u1ea1nh tranh b\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng sang c\u1ea1nh tranh b\u1eb1ng gi\u00e1 tr\u1ecb. Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n th\u1eafng nh\u1edd b\u00e1n nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 r\u1ebb, m\u00e0 nh\u1edd \u0111\u01b0a ra \u0111\u00fang gi\u1ea3i ph\u00e1p cho \u0111\u00fang nhu c\u1ea7u.<\/p>\n<p>Th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u01b0\u1edbc ra kh\u1ecfi giai \u0111o\u1ea1n \u201cb\u00e1n c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t\u201d. T\u0103ng tr\u01b0\u1edfng gi\u1edd kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c b\u00e1n nhi\u1ec1u h\u01a1n, m\u00e0 \u1edf vi\u1ec7c b\u00e1n \u0111\u00fang h\u01a1n, \u0111\u00fang s\u1ea3n ph\u1ea9m, \u0111\u00fang nhu c\u1ea7u v\u00e0 \u0111\u00fang ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi tr\u1ea3.<\/p>\n<p>Trong b\u1ed1i c\u1ea3nh h\u00e0nh vi mua s\u1eafm thay \u0111\u1ed5i nhanh ch\u00f3ng v\u00e0 k\u1ef3 v\u1ecdng v\u1edbi s\u1ea3n ph\u1ea9m ng\u00e0y c\u00e0ng cao, th\u01b0\u01a1ng hi\u1ec7u bu\u1ed9c ph\u1ea3i:<\/p>\n<ul>\n<li aria-level=\"1\">\u0110i\u1ec1u ch\u1ec9nh l\u1ea1i danh m\u1ee5c d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1eadt c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng,<\/li>\n<li aria-level=\"1\">T\u00ecm ki\u1ebfm c\u00e1c kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng c\u00f3 nhu c\u1ea7u l\u1edbn nh\u01b0ng \u00edt c\u1ea1nh tranh,<\/li>\n<li aria-level=\"1\">\u1ee8ng d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u01b0 ch\u0103m s\u00f3c da theo ho\u1ea1t ch\u1ea5t, \u0111\u1eb9p theo th\u1eddi gian, b\u1ec1n v\u1eefng (Beautiful aging).<\/li>\n<\/ul>\n<p>Nh\u1eb1m h\u1ed7 tr\u1ee3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh n\u1eafm b\u1eaft c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng chuy\u1ec3n m\u00ecnh, Metric \u0111\u00e3 t\u1ed5 ch\u1ee9c webinar chuy\u00ean s\u00e2u:<strong> &#8220;From Data to Growth: Chi\u1ebfn l\u01b0\u1ee3c Danh m\u1ee5c &amp; S\u1ea3n ph\u1ea9m ng\u00e0nh Personal Care 2026&#8221;<\/strong>. Webinar ph\u00e2n t\u00edch nh\u1eefng d\u1eef li\u1ec7u n\u1ed5i b\u1eadt t\u1eeb Qu\u00fd 3\/2025, chia s\u1ebb g\u00f3c nh\u00ecn v\u00e0 kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn t\u1eeb c\u00e1c case study \u0111i\u1ec3n h\u00ecnh v\u00e0 \u0111\u01b0a ra \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 cho n\u0103m 2026.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_su_kien_quy_tu_cac_lanh_dao_va_chuyen_gia_trong_nganh_cham_soc_ca_nhan\"><\/span>2. S\u1ef1 ki\u1ec7n quy t\u1ee5 c\u00e1c l\u00e3nh \u0111\u1ea1o v\u00e0 chuy\u00ean gia trong ng\u00e0nh Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Webinar <em>\u201cFrom Data to Growth: Chi\u1ebfn l\u01b0\u1ee3c danh m\u1ee5c &amp; s\u1ea3n ph\u1ea9m ng\u00e0nh Personal Care 2026\u201d<\/em> \u0111\u00e3 thu h\u00fat s\u1ef1 tham d\u1ef1 c\u1ee7a g\u1ea7n 80 kh\u00e1ch m\u1eddi, l\u00e0 c\u00e1c CEO, Marketing Lead, Brand Manager, Product Marketing Manager, E-commerce Manager \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh Beauty, Personal Care v\u00e0 FMCG.<\/p>\n<p>Xuy\u00ean su\u1ed1t ch\u01b0\u01a1ng tr\u00ecnh, ng\u01b0\u1eddi tham d\u1ef1 \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn nh\u1eefng ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u1edbi nh\u1ea5t v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, s\u1ef1 d\u1ecbch chuy\u1ec3n c\u1ee7a nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng, c\u00f9ng c\u00e1c c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng n\u1ed5i b\u1eadt trong n\u0103m 2026. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c di\u1ec5n gi\u1ea3 c\u0169ng mang \u0111\u1ebfn nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n xoay quanh chi\u1ebfn l\u01b0\u1ee3c danh m\u1ee5c, t\u1ed1i \u01b0u s\u1ea3n ph\u1ea9m, truy\u1ec1n th\u00f4ng v\u00e0 d\u1ef1 b\u00e1o xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh.<\/p>\n<p>Kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf chia s\u1ebb chuy\u00ean m\u00f4n, ph\u1ea7n Q&amp;A \u0111\u00e3 thu h\u00fat h\u00e0ng lo\u1ea1t c\u00e2u h\u1ecfi t\u1eeb ng\u01b0\u1eddi tham d\u1ef1 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c danh m\u1ee5c s\u1ea3n ph\u1ea9m, v\u00e0 b\u00e0i h\u1ecdc t\u1eeb c\u00e1c case study n\u1ed5i b\u1eadt nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u Cocoon v\u00e0 Dove. Kh\u00f4ng kh\u00ed trao \u0111\u1ed5i c\u1edfi m\u1edf \u0111\u00e3 gi\u00fap webinar tr\u1edf th\u00e0nh c\u1ea7u n\u1ed1i th\u00f4ng tin h\u1eefu \u00edch, n\u01a1i doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng cho b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng Personal Care \u0111ang t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_nhu_cau_nuoi_duong_va_cham_soc_co_the_tro_thanh_dong_luc_tang_truong_moi\"><\/span>3. Nhu c\u1ea7u nu\u00f4i d\u01b0\u1ee1ng v\u00e0 ch\u0103m s\u00f3c c\u01a1 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1edbi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u1edf \u0111\u1ea7u s\u1ef1 ki\u1ec7n, ch\u1ecb H\u01b0\u01a1ng \u0110\u1ed7 &#8211; Tr\u01b0\u1edfng ph\u00f2ng Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (Metric) \u0111\u00e3 chia s\u1ebb v\u1ec1 t\u1ed5ng quan b\u1ee9c tranh d\u1eef li\u1ec7u c\u1ee7a ng\u00e0nh. Theo \u0111\u00f3, th\u1ecb tr\u01b0\u1eddng Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n (kh\u00f4ng bao g\u1ed3m ch\u0103m s\u00f3c da m\u1eb7t) \u0111\u1ea1t doanh thu kho\u1ea3ng <strong>12.500 t\u1ef7 \u0111\u1ed3ng<\/strong> trong Q3\/2025, t\u0103ng 3% so v\u1edbi c\u00f9ng k\u1ef3, d\u00f9 s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng v\u00e0 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n l\u1ea7n l\u01b0\u1ee3t gi\u1ea3m 9% v\u00e0 14%. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 d\u1ecbch chuy\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng t\u1eeb t\u0103ng tr\u01b0\u1edfng theo b\u1ec1 r\u1ed9ng sang t\u0103ng tr\u01b0\u1edfng theo chi\u1ec1u s\u00e2u, n\u01a1i gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m &#8211; \u0111\u1eb7c t\u00ednh &#8211; ho\u1ea1t ch\u1ea5t tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-957 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-2.png?resize=740%2C417&#038;ssl=1\" alt=\"[Recap] Webinar \u201cFrom Data to Growth: Chi\u1ebfn l\u01b0\u1ee3c Danh m\u1ee5c &amp; S\u1ea3n ph\u1ea9m ng\u00e0nh Personal Care 2026\u201d \" width=\"740\" height=\"417\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-2.png?w=2519&amp;ssl=1 2519w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-2.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-2.png?resize=1024%2C577&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-2.png?resize=768%2C433&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-2.png?resize=1536%2C865&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-2.png?resize=2048%2C1154&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-2.png?resize=520%2C292&amp;ssl=1 520w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-2.png?resize=610%2C343&amp;ssl=1 610w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-2.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-2.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>Ngo\u00e0i ra, Ch\u1ecb H\u01b0\u01a1ng \u0110\u1ed7 c\u00f2n cho bi\u1ebft th\u00eam, Ch\u0103m s\u00f3c c\u01a1 th\u1ec3 (Body Care) \u0111ang l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t trong ng\u00e0nh Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n. T\u1ed5ng doanh thu trong Q3\/2025 \u0111\u1ea1t g\u1ea7n <strong>2.000 t\u1ef7 \u0111\u1ed3ng<\/strong>, t\u0103ng tr\u01b0\u1edfng 3% v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 8% v\u1ec1 s\u1ea3n l\u01b0\u1ee3ng v\u1edbi h\u01a1n <strong>12 tri\u1ec7u s\u1ea3n ph\u1ea9m<\/strong> \u0111\u01b0\u1ee3c b\u00e1n ra.<\/p>\n<p>\u0110i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 s\u1ef1 ph\u00e2n h\u00f3a r\u00f5 r\u1ec7t trong c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, Body Polish\/Body Scrub (T\u1ea9y t\u1ebf b\u00e0o ch\u1ebft cho c\u01a1 th\u1ec3) \u0111ang d\u1eabn \u0111\u1ea7u v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u1ea5t, tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y c\u1ea3 danh m\u1ee5c.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, xu h\u01b0\u1edbng \u201cSkinification\u201d &#8211; vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c ho\u1ea1t ch\u1ea5t v\u00e0 c\u00f4ng ngh\u1ec7 t\u1eeb ch\u0103m s\u00f3c da m\u1eb7t sang ch\u0103m s\u00f3c c\u01a1 th\u1ec3 \u0111ang di\u1ec5n ra m\u1ea1nh m\u1ebd trong ng\u00e0nh Ch\u0103m s\u00f3c c\u01a1 th\u1ec3, cho th\u1ea5y s\u1ef1 tr\u01b0\u1edfng th\u00e0nh trong nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Ch\u1ecb H\u01b0\u01a1ng \u0110\u1ed7 nh\u1eadn \u0111\u1ecbnh:<\/p>\n<blockquote><p><em>\u201cKhi ng\u01b0\u1eddi d\u00f9ng b\u1eaft \u0111\u1ea7u quan t\u00e2m s\u00e2u h\u01a1n \u0111\u1ebfn t\u1eebng v\u1ea5n \u0111\u1ec1 c\u1ee7a l\u00e0n da c\u01a1 th\u1ec3, \u0111\u00f3 s\u1ebd l\u00e0 l\u00fac truy\u1ec1n th\u00f4ng v\u1ec1 ho\u1ea1t ch\u1ea5t v\u00e0 s\u1ea3n ph\u1ea9m chuy\u00ean bi\u1ec7t th\u1eadt s\u1ef1 c\u00f3 \u0111\u1ea5t ph\u00e1t tri\u1ec3n. \u0110\u00e2y ch\u00ednh l\u00e0 nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u \u0111\u1ec3 Body Care h\u00ecnh th\u00e0nh c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m chuy\u00ean s\u00e2u &#8211; gi\u1ed1ng nh\u01b0 h\u00e0nh tr\u00ecnh m\u00e0 skincare cho da m\u1eb7t \u0111\u00e3 tr\u1ea3i qua.\u201d<\/em><\/p><\/blockquote>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, ch\u1ecb c\u0169ng ph\u00e2n t\u00edch s\u00e2u nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111ang d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n nh\u01b0 Cocoon v\u00e0 Dove. Theo ch\u1ecb, d\u00f9 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a hai th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, nh\u01b0ng c\u1ea3 Cocoon v\u00e0 Dove \u0111\u1ec1u \u0111ang d\u1ecbch chuy\u1ec3n m\u1ea1nh sang c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ee9a ho\u1ea1t ch\u1ea5t, cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n n\u00e2ng c\u1ea5p t\u1eeb ch\u0103m s\u00f3c c\u01a1 b\u1ea3n sang ch\u0103m s\u00f3c chuy\u00ean s\u00e2u, n\u01a1i hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 c\u1ea1nh tranh c\u1ed1t l\u00f5i.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-958 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-3.png?resize=740%2C417&#038;ssl=1\" alt=\"[Recap] Webinar \u201cFrom Data to Growth: Chi\u1ebfn l\u01b0\u1ee3c Danh m\u1ee5c &amp; S\u1ea3n ph\u1ea9m ng\u00e0nh Personal Care 2026\u201d \" width=\"740\" height=\"417\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-3.png?w=2519&amp;ssl=1 2519w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-3.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-3.png?resize=1024%2C577&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-3.png?resize=768%2C433&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-3.png?resize=1536%2C865&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-3.png?resize=2048%2C1154&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-3.png?resize=520%2C292&amp;ssl=1 520w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-3.png?resize=610%2C343&amp;ssl=1 610w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-3.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-3.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>T\u1eeb hai tr\u01b0\u1eddng h\u1ee3p \u0111i\u1ec3n h\u00ecnh n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 r\u00fat ra 4 b\u00e0i h\u1ecdc then ch\u1ed1t:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>\u201cHi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1\u201d m\u1edbi l\u00e0 v\u0169 kh\u00ed c\u1ea1nh tranh d\u00e0i h\u1ea1n:<\/strong> C\u1ea3 Dove v\u00e0 Cocoon \u0111\u1ec1u chuy\u1ec3n m\u1ea1nh sang c\u00f4ng th\u1ee9c ch\u1ee9a ho\u1ea1t ch\u1ea5t \u0111i\u1ec1u tr\u1ecb &#8211; th\u1ee9 t\u1eebng ch\u1ec9 ph\u1ed5 bi\u1ebfn trong skincare cho da m\u1eb7t. Th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n t\u0103ng tr\u01b0\u1edfng c\u1ea7n ph\u1ea3i \u201ckhoa h\u1ecdc h\u00f3a\u201d s\u1ea3n ph\u1ea9m v\u00e0 b\u1eaft nh\u1ecbp xu h\u01b0\u1edbng ch\u0103m s\u00f3c da theo h\u01b0\u1edbng chuy\u00ean s\u00e2u, k\u1ec3 c\u1ea3 v\u1edbi body care.<\/li>\n<li aria-level=\"1\"><strong>Danh m\u1ee5c s\u1ea3n ph\u1ea9m ph\u1ea3i xoay quanh \u201cv\u1ea5n \u0111\u1ec1 da\u201d:<\/strong> C\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u kh\u00f4ng ch\u1ea1y \u0111ua s\u1ed1 l\u01b0\u1ee3ng, hay s\u1ea3n ph\u1ea9m \u0111a c\u00f4ng d\u1ee5ng m\u00e0 t\u1eadp trung gi\u1ea3i quy\u1ebft \u0111\u00fang n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng. T\u0103ng tr\u01b0\u1edfng ch\u1ec9 \u0111\u1ebfn t\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u00fang nhu c\u1ea7u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m xoay quanh c\u00e1c v\u1ea5n \u0111\u1ec1 da c\u1ee5 th\u1ec3.<\/li>\n<li aria-level=\"1\"><strong>Tr\u1ea3i nghi\u1ec7m m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng:<\/strong> Hi\u1ec7u qu\u1ea3 l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n, nh\u01b0ng tr\u1ea3i nghi\u1ec7m m\u1edbi l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ee7. C\u1ea3 Dove v\u00e0 Cocoon \u0111\u1ec1u n\u1ed7 l\u1ef1c c\u1ea3i thi\u1ec7n k\u1ebft c\u1ea5u, m\u00f9i h\u01b0\u01a1ng, bao b\u00ec s\u1ea3n ph\u1ea9m. \u0110\u1ed3ng th\u1eddi gi\u1ea3i th\u00edch ho\u1ea1t ch\u1ea5t m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, d\u1ec5 ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ea1i ch\u00fang. Th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfn th\u1eafng l\u00e0 th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m d\u1ec5 nh\u1edb &#8211; d\u1ec5 d\u00f9ng &#8211; d\u1ec5 mua l\u1ea1i.<\/li>\n<\/ul>\n<blockquote><p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/metric.vn\/resource\/blog\/personal-care-2026-da-doi-huong-tu-lam-dep-den-cham-soc-va-nuoi-duong-co-the-ben-trong\">Xu h\u01b0\u1edbng Personal Care 2026: S\u1ef1 d\u1ecbch chuy\u1ec3n nhu c\u1ea7u t\u1eeb l\u00e0m \u0111\u1eb9p \u0111\u1ebfn ch\u0103m s\u00f3c v\u00e0 nu\u00f4i d\u01b0\u1ee1ng<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"4_khoang_trong_thi_truong_white_space_va_co_hoi_tang_truong_trong_nganh_cham_soc_ca_nhan\"><\/span>4. Kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng (white space) v\u00e0 c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng trong ng\u00e0nh Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u1ede ph\u1ea7n n\u1ed9i dung ti\u1ebfp theo, ch\u1ecb Mai \u0110o\u00e0n &#8211; Chuy\u00ean gia chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 t\u0103ng tr\u01b0\u1edfng s\u1ed1 \u0111\u00e3 ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 c\u00e1c \u201ckho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng\u201d (white space) trong ng\u00e0nh Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n.<\/p>\n<p>Trong ph\u1ea7n chia s\u1ebb c\u1ee7a m\u00ecnh, ch\u1ecb Mai nh\u1ea5n m\u1ea1nh r\u1eb1ng t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng c\u1ee7a ng\u00e0nh Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n trong n\u0103m 2026 s\u1ebd kh\u00f4ng c\u00f2n \u0111\u1ebfn t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ea1i tr\u00e0, m\u00e0 \u0111\u1ebfn t\u1eeb nh\u1eefng danh m\u1ee5c ng\u00e1ch &#8211; n\u01a1i nhu c\u1ea7u th\u1eadt c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1ea5t l\u1edbn nh\u01b0ng l\u1ea1i \u00edt th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5c v\u1ee5. \u0110\u00e2y ch\u00ednh l\u00e0 \u201ckho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng\u201d, n\u01a1i ng\u01b0\u1eddi d\u00f9ng s\u1eb5n s\u00e0ng chi tr\u1ea3 \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 m\u00e0 s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i ch\u01b0a \u0111\u00e1p \u1ee9ng.<\/p>\n<p>Ngo\u00e0i ra, ch\u1ecb Mai cho bi\u1ebft Ch\u0103m s\u00f3c t\u00f3c l\u00e0 m\u1ed9t trong nh\u1eefng danh m\u1ee5c gi\u00e0u ti\u1ec1m n\u0103ng nh\u1ea5t, chi\u1ebfm <strong>46.3% th\u1ecb ph\u1ea7n<\/strong> trong nh\u00f3m Body &amp; Wellness-Focused, ch\u1ec9 sau nh\u00f3m Ch\u0103m s\u00f3c c\u01a1 th\u1ec3. T\u1eeb d\u1eef li\u1ec7u v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 n\u0103m nh\u00f3m s\u1ea3n ph\u1ea9m \u0111ang b\u1ecb b\u1ecf ng\u1ecf nh\u01b0ng c\u00f3 c\u1ea7u r\u1ea5t cao: \u0111i\u1ec1u tr\u1ecb r\u1ee5ng t\u00f3c v\u00e0 k\u00edch th\u00edch m\u1ecdc t\u00f3c (\u0111\u1eb7c bi\u1ec7t \u1edf ph\u1ee5 n\u1eef tr\u00ean 30 tu\u1ed5i v\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c c\u0103ng th\u1eb3ng), s\u1ea3n ph\u1ea9m thu\u1ea7n chay &amp; l\u00e0nh t\u00ednh, ch\u0103m s\u00f3c t\u00f3c cho nam gi\u1edbi, s\u1ea3n ph\u1ea9m d\u00e0nh cho m\u1eb9 sau sinh &#8211; v\u1ed1n l\u00e0 nh\u00f3m r\u1ea5t nh\u1ea1y c\u1ea3m n\u00ean \u00edt th\u01b0\u01a1ng hi\u1ec7u khai th\u00e1c, v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m mang t\u00ednh \u201cda li\u1ec5u\u201d v\u1edbi c\u00f4ng th\u1ee9c khoa h\u1ecdc chuy\u00ean s\u00e2u.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-959 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-4.png?resize=740%2C417&#038;ssl=1\" alt=\"[Recap] Webinar \u201cFrom Data to Growth: Chi\u1ebfn l\u01b0\u1ee3c Danh m\u1ee5c &amp; S\u1ea3n ph\u1ea9m ng\u00e0nh Personal Care 2026\u201d \" width=\"740\" height=\"417\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-4.png?w=2519&amp;ssl=1 2519w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-4.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-4.png?resize=1024%2C577&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-4.png?resize=768%2C433&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-4.png?resize=1536%2C865&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-4.png?resize=2048%2C1154&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-4.png?resize=520%2C292&amp;ssl=1 520w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-4.png?resize=610%2C343&amp;ssl=1 610w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-4.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-4.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>\u0110\u1ec3 nh\u1eadn di\u1ec7n \u0111\u00fang nh\u1eefng kho\u1ea3ng tr\u1ed1ng n\u00e0y, ch\u1ecb \u0111\u01b0a ra m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c ti\u1ec5n m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay: b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c v\u1ea5n \u0111\u1ec1 ng\u01b0\u1eddi d\u00f9ng \u0111ang c\u1ed1 gi\u1ea3i quy\u1ebft nh\u01b0 r\u1ee5ng t\u00f3c sau sinh, t\u00f3c th\u01b0a hay da c\u01a1 th\u1ec3 s\u1ea7n v\u00e0 vi\u00eam nang l\u00f4ng. Ti\u1ebfp theo l\u00e0 ph\u00e2n t\u00edch \u0111i\u1ec3m kh\u00f3 ch\u1ecbu m\u00e0 kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i v\u1edbi s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0 serum m\u1ecdc t\u00f3c m\u00f9i qu\u00e1 n\u1ed3ng ho\u1eb7c s\u1ea3n ph\u1ea9m thu\u1ea7n chay khi\u1ebfn t\u00f3c kh\u00f4.<\/p>\n<p>K\u1ebft l\u1ea1i ph\u1ea7n chia s\u1ebb, ch\u1ecb Mai nh\u1eadn \u0111\u1ecbnh:<\/p>\n<blockquote><p><em>\u201cKhi l\u00e0m th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ea7n nh\u00ecn r\u00f5 gi\u00e1 tr\u1ecb th\u1eadt s\u1ef1 s\u1ebd mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng. Nhu c\u1ea7u kh\u00e1ch h\u00e0ng lu\u00f4n l\u00e0 \u01b0u ti\u00ean s\u1ed1 m\u1ed9t, v\u00e0 ch\u00ednh \u0111i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng kho\u1ea3ng tr\u1ed1ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m cho n\u0103m 2026.\u201d<\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"5_%e2%80%9cmang_spa_ve_nha%e2%80%9d_%e2%80%93_xu_huong_noi_bat_trong_thi_truong_personal_care_2025\"><\/span>5. \u201cMang spa v\u1ec1 nh\u00e0\u201d &#8211; Xu h\u01b0\u1edbng n\u1ed5i b\u1eadt trong th\u1ecb tr\u01b0\u1eddng Personal Care 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u1ed9t trong nh\u1eefng chuy\u1ec3n d\u1ecbch quan tr\u1ecdng nh\u1ea5t v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c ch\u1ecb Minh Huy\u1ec1n &#8211; Tr\u01b0\u1edfng ph\u00f2ng Marketing Th\u01b0\u01a1ng hi\u1ec7u &amp; S\u1ea3n ph\u1ea9m t\u1ea1i Lixibox nh\u1ea5n m\u1ea1nh t\u1ea1i webinar l\u00e0 s\u1ef1 thay \u0111\u1ed5i trong t\u01b0 duy l\u00e0m \u0111\u1eb9p c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 tr\u1ebb. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y ng\u01b0\u1eddi d\u00f9ng theo \u0111u\u1ed5i m\u1ee5c ti\u00eau \u201ctr\u00f4ng tr\u1ebb h\u01a1n 10 tu\u1ed5i\u201d, t\u1eadp trung v\u00e0o ch\u1ed1ng l\u00e3o h\u00f3a v\u00e0 n\u00edu gi\u1eef tu\u1ed5i t\u00e1c, th\u00ec hi\u1ec7n nay h\u1ecd chuy\u1ec3n sang mong mu\u1ed1n <strong>\u201ctr\u00f4ng kh\u1ecfe h\u01a1n 10 tu\u1ed5i\u201d<\/strong>,\u00a0 \u0111\u1eb9p theo th\u1eddi gian v\u00e0 t\u1ef1 tin v\u1edbi ch\u00ednh \u0111\u1ed9 tu\u1ed5i c\u1ee7a m\u00ecnh.<\/p>\n<p>Theo ch\u1ecb Huy\u1ec1n, thay v\u00ec ch\u1ed1ng l\u1ea1i th\u1eddi gian, ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i ch\u1ee7 \u0111\u1ed9ng c\u1ea3i thi\u1ec7n l\u00e0n da v\u00e0 s\u1ee9c kh\u1ecfe t\u1ed5ng th\u1ec3, xem l\u00e0m \u0111\u1eb9p nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh (wellness) v\u00e0 h\u00e0nh tr\u00ecnh s\u1ed1ng l\u00e2u, s\u1ed1ng kh\u1ecfe.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-960 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-5.png?resize=740%2C417&#038;ssl=1\" alt=\"[Recap] Webinar \u201cFrom Data to Growth: Chi\u1ebfn l\u01b0\u1ee3c Danh m\u1ee5c &amp; S\u1ea3n ph\u1ea9m ng\u00e0nh Personal Care 2026\u201d \" width=\"740\" height=\"417\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-5.png?w=2519&amp;ssl=1 2519w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-5.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-5.png?resize=1024%2C577&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-5.png?resize=768%2C433&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-5.png?resize=1536%2C865&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-5.png?resize=2048%2C1154&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-5.png?resize=520%2C292&amp;ssl=1 520w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-5.png?resize=610%2C343&amp;ssl=1 610w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-5.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-5.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>\u0110i c\u00f9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i t\u01b0 duy \u0111\u00f3 l\u00e0 s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a xu h\u01b0\u1edbng \u201cSpa t\u1ea1i nh\u00e0\u201d (Spa to Home) v\u1edbi c\u00e1c thi\u1ebft b\u1ecb l\u00e0m \u0111\u1eb9p c\u00e1 nh\u00e2n. Th\u1ecb tr\u01b0\u1eddng thi\u1ebft b\u1ecb l\u00e0m \u0111\u1eb9p \u0111\u00e3 \u0111\u1ea1t g\u1ea7n<strong> 2.000 t\u1ef7 \u0111\u1ed3ng<\/strong> trong 12 th\u00e1ng qua v\u00e0 ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd. Xu h\u01b0\u1edbng n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb ba y\u1ebfu t\u1ed1 ch\u00ednh: th\u00f3i quen ch\u0103m s\u00f3c da t\u1ea1i nh\u00e0 h\u00ecnh th\u00e0nh trong giai \u0111o\u1ea1n COVID-19; b\u00e0i to\u00e1n kinh t\u1ebf khi thi\u1ebft b\u1ecb l\u00e0m \u0111\u1eb9p mang l\u1ea1i hi\u1ec7u qu\u1ea3 chuy\u00ean s\u00e2u v\u1edbi chi ph\u00ed t\u1ed1i \u01b0u h\u01a1n spa; v\u00e0 s\u1ef1 lan t\u1ecfa m\u1ea1nh c\u1ee7a n\u1ed9i dung \u201ct\u1ef1 ch\u0103m s\u00f3c t\u1ea1i nh\u00e0\u201d tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, n\u01a1i c\u00e1c video h\u01b0\u1edbng d\u1eabn v\u00e0 k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng tin t\u01b0\u1edfng v\u00e0 quy\u1ebft \u0111\u1ecbnh mua.<\/p>\n<p>\u0110\u00e1ng ch\u00fa \u00fd, thi\u1ebft b\u1ecb l\u00e0m \u0111\u1eb9p kh\u00f4ng thay th\u1ebf m\u1ef9 ph\u1ea9m m\u00e0 c\u00f2n t\u1ea1o ra nhu c\u1ea7u m\u1edbi, m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i b\u00e1n ch\u00e9o s\u1ea3n ph\u1ea9m (cross-sale). \u0110i\u1ec3n h\u00ecnh nh\u01b0 m\u00e1y tri\u1ec7t l\u00f4ng c\u00e1 nh\u00e2n: \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3, ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng k\u1ebft h\u1ee3p t\u1ea9y t\u1ebf b\u00e0o ch\u1ebft tr\u01b0\u1edbc khi tri\u1ec7t v\u00e0 d\u00f9ng kem d\u01b0\u1ee1ng sau khi tri\u1ec7t \u0111\u1ec3 l\u00e0m d\u1ecbu da. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u00ecnh th\u00e0nh c\u00e1c b\u1ed9 s\u1ea3n ph\u1ea9m li\u00ean k\u1ebft nh\u01b0 <strong>\u201cm\u00e1y tri\u1ec7t l\u00f4ng + t\u1ea9y t\u1ebf b\u00e0o ch\u1ebft + kem d\u01b0\u1ee1ng th\u1ec3\u201d<\/strong>, t\u1ea1o \u0111\u00f2n b\u1ea9y t\u0103ng t\u1ea7n su\u1ea5t mua v\u00e0 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng.<\/p>\n<p>Ch\u1ecb Huy\u1ec1n nh\u1ea5n m\u1ea1nh:<\/p>\n<blockquote><p><em>\u201cVi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t h\u1ec7 sinh th\u00e1i Personal Care tr\u1ecdn v\u1eb9n &#8211; n\u01a1i thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 v\u00e0 m\u1ef9 ph\u1ea9m h\u1ed7 tr\u1ee3 nhau s\u1ebd l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu. Th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng v\u00e0 l\u00e0m ch\u1ee7 \u0111\u01b0\u1ee3c h\u1ec7 sinh th\u00e1i n\u00e0y s\u1ebd n\u1eafm l\u1ee3i th\u1ebf l\u1edbn trong t\u01b0\u01a1ng lai ng\u00e0nh Beauty &amp; Personal Care.\u201d<\/em><\/p><\/blockquote>\n<p>Xu h\u01b0\u1edbng n\u00e0y c\u0169ng m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng cho doanh nghi\u1ec7p: t\u1eeb b\u00e1n ch\u00e9o (cross-sale), \u0111\u00f3ng g\u00f3i combo, \u0111\u1ebfn t\u0103ng t\u1ea7n su\u1ea5t mua v\u00e0 m\u1edf r\u1ed9ng gi\u00e1 tr\u1ecb gi\u1ecf h\u00e0ng. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ph\u00e1t tri\u1ec3n m\u00e0 kh\u00f4ng c\u1ea7n m\u1edf th\u00eam qu\u00e1 nhi\u1ec1u m\u00e3 s\u1ea3n ph\u1ea9m.<\/p>\n<blockquote><p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/metric.vn\/resource\/blog\/thi-truong-may-triet-long-tai-nha-vuot-moc-700-ty-dong\">Th\u1ecb tr\u01b0\u1eddng m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 v\u01b0\u1ee3t m\u1ed1c 700 t\u1ef7 \u0111\u1ed3ng \u2013 Xu h\u01b0\u1edbng \u201cmang spa v\u1ec1 nh\u00e0\u201d<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"6_du_bao_xu_huong_thi_truong_personal_care_nam_2026\"><\/span>6. D\u1ef1 b\u00e1o xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng Personal Care n\u0103m 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sau ph\u1ea7n ph\u00e2n t\u00edch hi\u1ec7n tr\u1ea1ng, webinar ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng g\u00f3c nh\u00ecn khi \u0111\u01b0a ra nh\u1eefng xu h\u01b0\u1edbng s\u1ebd \u0111\u1ecbnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n trong n\u0103m 2026. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n ch\u1ec9 \u201ct\u00ecm s\u1ea3n ph\u1ea9m t\u1ed1t\u201d, m\u00e0 h\u1ecd \u0111\u00f2i h\u1ecfi gi\u1ea3i ph\u00e1p khoa h\u1ecdc &#8211; l\u00e0nh t\u00ednh &#8211; c\u00e1 nh\u00e2n h\u00f3a, \u0111\u00e1p \u1ee9ng \u0111\u00fang v\u1ea5n \u0111\u1ec1 da v\u00e0 ph\u00f9 h\u1ee3p phong c\u00e1ch s\u1ed1ng.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-961 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-6.png?resize=740%2C417&#038;ssl=1\" alt=\"[Recap] Webinar \u201cFrom Data to Growth: Chi\u1ebfn l\u01b0\u1ee3c Danh m\u1ee5c &amp; S\u1ea3n ph\u1ea9m ng\u00e0nh Personal Care 2026\u201d \" width=\"740\" height=\"417\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-6.png?w=2519&amp;ssl=1 2519w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-6.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-6.png?resize=1024%2C577&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-6.png?resize=768%2C433&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-6.png?resize=1536%2C865&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-6.png?resize=2048%2C1154&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-6.png?resize=520%2C292&amp;ssl=1 520w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-6.png?resize=610%2C343&amp;ssl=1 610w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-6.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-6.png?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>Theo chia s\u1ebb t\u1eeb ch\u1ecb H\u01b0\u01a1ng \u0110\u1ed7, quy m\u00f4 ng\u00e0nh L\u00e0m \u0111\u1eb9p &amp; Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n n\u0103m 2026 d\u1ef1 ki\u1ebfn <strong>v\u01b0\u1ee3t 57.000 t\u1ef7 \u0111\u1ed3ng<\/strong>, v\u1edbi nh\u00f3m s\u1ea3n ph\u1ea9m Body Care l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh d\u1eabn t\u0103ng tr\u01b0\u1edfng. D\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00edn hi\u1ec7u h\u00e0nh vi t\u1eeb ng\u01b0\u1eddi d\u00f9ng, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 xu h\u01b0\u1edbng l\u1edbn s\u1ebd d\u1eabn d\u1eaft ng\u00e0nh Personal Care trong n\u0103m 2026.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"uu_tien_lua_chon_san_pham_theo_thanh_phan_hoat_chat\"><\/span>\u01afu ti\u00ean l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m theo th\u00e0nh ph\u1ea7n ho\u1ea1t ch\u1ea5t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Xu h\u01b0\u1edbng n\u00e0y \u0111\u1ebfn t\u1eeb s\u1ef1 tr\u01b0\u1edfng th\u00e0nh trong nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, khi h\u1ecd mu\u1ed1n hi\u1ec3u s\u1ea3n ph\u1ea9m ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o. V\u00ec v\u1eady, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o b\u1ea3ng th\u00e0nh ph\u1ea7n v\u00e0 c\u00e1c b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc, gi\u00fap t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 uy t\u00edn \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"cham_soc_co_the_toan_dien\"><\/span>Ch\u0103m s\u00f3c c\u01a1 th\u1ec3 to\u00e0n di\u1ec7n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Xu h\u01b0\u1edbng ch\u0103m s\u00f3c c\u01a1 th\u1ec3 \u0111ang d\u1ecbch chuy\u1ec3n m\u1ea1nh m\u1ebd: Beautiful aging (l\u00e0m \u0111\u1eb9p theo th\u1eddi gian) n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t tri\u1ebft l\u00fd m\u1edbi, nh\u1ea5n m\u1ea1nh r\u1eb1ng m\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 tr\u00f4ng tr\u1ebb h\u01a1n, m\u00e0 l\u00e0 kh\u1ecfe h\u01a1n ch\u00ednh m\u00ecnh 10 n\u0103m tr\u01b0\u1edbc. \u0110i c\u00f9ng s\u1ef1 thay \u0111\u1ed5i n\u00e0y, ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng \u01b0a chu\u1ed9ng c\u00e1c s\u1ea3n ph\u1ea9m Body Care k\u1ebft h\u1ee3p m\u00f9i h\u01b0\u01a1ng th\u01b0 gi\u00e3n c\u00f9ng c\u00e1c c\u00f4ng d\u1ee5ng h\u1ed7 tr\u1ee3 ng\u1ee7 ngon, gi\u1ea3m c\u0103ng th\u1eb3ng v\u00e0 ph\u1ee5c h\u1ed3i th\u1ec3 tr\u1ea1ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"tieu_dung_xanh_tro_thanh_tieu_chuan\"><\/span>Ti\u00eau d\u00f9ng xanh tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Khi ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m h\u01a1n \u0111\u1ebfn s\u1ee9c kh\u1ecfe t\u1ef1 nhi\u00ean, h\u1ecd c\u0169ng \u0111\u1ed3ng th\u1eddi m\u1edf r\u1ed9ng s\u1ef1 ch\u00fa \u00fd sang t\u00e1c \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng c\u1ee7a s\u1ea3n ph\u1ea9m. C\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m ti\u00eau hao nhanh nh\u01b0 s\u1eefa t\u1eafm, d\u1ea7u g\u1ed9i, lotion \u0111ang t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u1edd m\u00f4 h\u00ecnh refill (t\u00fai b\u1ed5 sung), v\u1eeba gi\u00fap gi\u1ea3m r\u00e1c th\u1ea3i nh\u1ef1a, v\u1eeba gia t\u0103ng thi\u1ec7n c\u1ea3m th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y c\u0169ng l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh r\u00f5 r\u1ec7t cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u01b0u ti\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"social_commerce_dan_dat_nhu_cau\"><\/span>Social Commerce d\u1eabn d\u1eaft nhu c\u1ea7u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ng\u01b0\u1eddi d\u00f9ng ng\u00e0y nay kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m th\u00f4ng qua n\u1ed9i dung: video review, gi\u1ea3i th\u00edch ho\u1ea1t ch\u1ea5t, tr\u01b0\u1edbc &#8211; sau, chia s\u1ebb chu tr\u00ecnh th\u1ef1c t\u1ebf tr\u00ean TikTok v\u00e0 Reels. \u1ede th\u1eddi \u0111i\u1ec3m social commerce ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay, n\u1ed9i dung kh\u00f4ng ch\u1ec9 truy\u1ec1n c\u1ea3m h\u1ee9ng m\u00e0 tr\u1ef1c ti\u1ebfp t\u1ea1o ra nhu c\u1ea7u. M\u1ed7i video n\u1ed5i b\u1eadt c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi, v\u00e0 c\u0169ng l\u00e0 n\u01a1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh t\u1eebng ng\u00e0y \u0111\u1ec3 gi\u1eef v\u1ecb tr\u00ed trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"ca_nhan_hoa_la_chia_khoa_tang_truong\"><\/span>C\u00e1 nh\u00e2n h\u00f3a l\u00e0 ch\u00eca kh\u00f3a t\u0103ng tr\u01b0\u1edfng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Khi hi\u1ec3u r\u00f5 v\u1ea5n \u0111\u1ec1 c\u1ee7a b\u1ea3n th\u00e2n, ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n sang l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m theo v\u1ea5n \u0111\u1ec1 c\u1ee7a c\u00e1 nh\u00e2n: m\u1ee5n l\u01b0ng, th\u00e2m s\u1ea1m, da kh\u00f4, vi\u00eam nang l\u00f4ng, r\u1ee5ng t\u00f3c, g\u00e0u nh\u1eddn\u2026 \u0110i\u1ec1u n\u00e0y m\u1edf ra h\u01b0\u1edbng \u0111i hi\u1ec7u qu\u1ea3 cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u: x\u00e2y d\u1ef1ng danh m\u1ee5c d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee5 th\u1ec3, thay v\u00ec nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ea1i tr\u00e0 d\u1ec5 tr\u00f9ng l\u1eb7p. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0o gi\u1ea3i quy\u1ebft \u0111\u00fang v\u1ea5n \u0111\u1ec1 (pain point) c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u1edbi b\u1eb1ng ch\u1ee9ng hi\u1ec7u qu\u1ea3 r\u00f5 r\u00e0ng s\u1ebd c\u00f3 c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ket_luan\"><\/span>K\u1ebft lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Webinar <strong><em>\u201cFrom Data to Growth: Chi\u1ebfn l\u01b0\u1ee3c Danh m\u1ee5c &amp; S\u1ea3n ph\u1ea9m ng\u00e0nh Personal Care 2026\u201d<\/em> <\/strong>kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111ang t\u0103ng tr\u01b0\u1edfng n\u00f3ng, m\u00e0 c\u00f2n m\u1edf ra g\u00f3c nh\u00ecn d\u1eef li\u1ec7u r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i, \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 g\u1ee3i m\u1edf c\u01a1 h\u1ed9i cho th\u01b0\u01a1ng hi\u1ec7u trong n\u0103m t\u1edbi.<\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 c\u00f3 nh\u1eefng s\u1ed1 li\u1ec7u to\u00e0n di\u1ec7n nh\u1ea5t v\u1ec1 th\u1ecb tr\u01b0\u1eddng Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, anh ch\u1ecb vui l\u00f2ng \u0111\u1ec3 l\u1ea1i brief v\u1ec1 Market Research E-Commerce qua email: <\/span><a href=\"mailto:marketing@metric.vn\"><span style=\"font-weight: 400;\">marketing@metric.vn<\/span><\/a><span style=\"font-weight: 400;\"> ho\u1eb7c \u0111\u1ec3 l\u1ea1i y\u00eau c\u1ea7u t\u01b0 v\u1ea5n <\/span><a href=\"https:\/\/metric.vn\/solutions\/metric-market-research?utm_source=brandsvietnam&amp;utm_medium=blog&amp;utm_campaign=personal-care-2025&amp;utm_term=https:\/\/metric.vn\/\"><span style=\"font-weight: 400;\">t\u1ea1i \u0111\u00e2y<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>__________________<\/p>\n<blockquote><p><em>V\u1ec1 Metric.vn<\/em><\/p>\n<p><em>C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence, h\u1ed7 tr\u1ee3 h\u01a1n 100.000 doanh nghi\u1ec7p v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 1.000.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030. Metric hi\u1ec7n ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n TM\u0110T &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng) v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n<ul>\n<li><em>Website: http:\/\/www.metric.vn<\/em><\/li>\n<li><em>Email: info@metric.vn<\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Metric.vn &#8211; Ng\u00e0y 4\/12\/2025, Metric t\u1ed5 ch\u1ee9c webinar \u201cFrom Data to Growth: Chi\u1ebfn l\u01b0\u1ee3c Danh m\u1ee5c &amp; S\u1ea3n ph\u1ea9m ng\u00e0nh Personal Care 2026\u201d. S\u1ef1 ki\u1ec7n mang&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":956,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/recap-webinar-personal-care-1.png?fit=1920%2C1280&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=953"}],"version-history":[{"count":4,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/953\/revisions"}],"predecessor-version":[{"id":963,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/953\/revisions\/963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/956"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}