{"id":921,"date":"2025-12-02T11:19:13","date_gmt":"2025-12-02T04:19:13","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=921"},"modified":"2025-12-04T13:27:04","modified_gmt":"2025-12-04T06:27:04","slug":"personal-care-2026-da-doi-huong-tu-lam-dep-den-cham-soc-va-nuoi-duong-co-the-ben-trong","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/personal-care-2026-da-doi-huong-tu-lam-dep-den-cham-soc-va-nuoi-duong-co-the-ben-trong\/","title":{"rendered":"Xu h\u01b0\u1edbng Personal Care 2026: S\u1ef1 d\u1ecbch chuy\u1ec3n nhu c\u1ea7u t\u1eeb l\u00e0m \u0111\u1eb9p \u0111\u1ebfn ch\u0103m s\u00f3c v\u00e0 nu\u00f4i d\u01b0\u1ee1ng"},"content":{"rendered":"<p>Ng\u00e0nh Personal Care \u0111ang chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u \u01b0u ti\u00ean ch\u0103m s\u00f3c c\u01a1 th\u1ec3 t\u1eeb b\u00ean trong thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o y\u1ebfu t\u1ed1 l\u00e0m \u0111\u1eb9p b\u1ec1 ngo\u00e0i. S\u1ef1 d\u1ecbch chuy\u1ec3n n\u00e0y kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh l\u1ed1i s\u1ed1ng ch\u00fa tr\u1ecdng s\u1ee9c kh\u1ecfe tinh th\u1ea7n m\u00e0 c\u00f2n m\u1edf ra h\u00e0ng lo\u1ea1t c\u01a1 h\u1ed9i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong n\u0103m 2026.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/personal-care-2026-da-doi-huong-tu-lam-dep-den-cham-soc-va-nuoi-duong-co-the-ben-trong\/#1_toan_canh_thi_truong_personal_care_nhom_cham_soc_co_the_tang_truong_manh\" title=\"1. To\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng Personal Care: Nh\u00f3m ch\u0103m s\u00f3c c\u01a1 th\u1ec3 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh\">1. To\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng Personal Care: Nh\u00f3m ch\u0103m s\u00f3c c\u01a1 th\u1ec3 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/personal-care-2026-da-doi-huong-tu-lam-dep-den-cham-soc-va-nuoi-duong-co-the-ben-trong\/#11_tong_quan_thi_truong_su_thay_doi_hanh_vi_tieu_dung\" title=\"1.1. T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng &amp; s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi ti\u00eau d\u00f9ng\">1.1. T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng &amp; s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi ti\u00eau d\u00f9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/personal-care-2026-da-doi-huong-tu-lam-dep-den-cham-soc-va-nuoi-duong-co-the-ben-trong\/#12_ly_do_cham_soc_toan_dien_cham_soc_tinh_than_tro_thanh_nhu_cau_cot_loi\" title=\"1.2. L\u00fd do ch\u0103m s\u00f3c to\u00e0n di\u1ec7n &amp; ch\u0103m s\u00f3c tinh th\u1ea7n tr\u1edf th\u00e0nh nhu c\u1ea7u c\u1ed1t l\u00f5i\">1.2. L\u00fd do ch\u0103m s\u00f3c to\u00e0n di\u1ec7n &amp; ch\u0103m s\u00f3c tinh th\u1ea7n tr\u1edf th\u00e0nh nhu c\u1ea7u c\u1ed1t l\u00f5i<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/personal-care-2026-da-doi-huong-tu-lam-dep-den-cham-soc-va-nuoi-duong-co-the-ben-trong\/#2_tu_%e2%80%9cdep%e2%80%9d_den_%e2%80%9ctot%e2%80%9d_nguoi_tieu_dung_dang_thay_doi_nhu_cau_mua_sam\" title=\"2. T\u1eeb \u201c\u0111\u1eb9p\u201d \u0111\u1ebfn \u201ct\u1ed1t\u201d: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i nhu c\u1ea7u mua s\u1eafm\">2. T\u1eeb \u201c\u0111\u1eb9p\u201d \u0111\u1ebfn \u201ct\u1ed1t\u201d: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i nhu c\u1ea7u mua s\u1eafm<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/personal-care-2026-da-doi-huong-tu-lam-dep-den-cham-soc-va-nuoi-duong-co-the-ben-trong\/#21_nguoi_tieu_dung_dang_dan_uu_tien_san_pham_cham_soc_co_the_hon\" title=\"2.1. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang d\u1ea7n \u01b0u ti\u00ean s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u01a1 th\u1ec3 h\u01a1n\">2.1. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang d\u1ea7n \u01b0u ti\u00ean s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u01a1 th\u1ec3 h\u01a1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/personal-care-2026-da-doi-huong-tu-lam-dep-den-cham-soc-va-nuoi-duong-co-the-ben-trong\/#22_gen_z_va_nam_gioi_nhom_tieu_dung_moi_thuc_day_tang_truong\" title=\"2.2. Gen Z v\u00e0 nam gi\u1edbi: nh\u00f3m ti\u00eau d\u00f9ng m\u1edbi th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng\">2.2. Gen Z v\u00e0 nam gi\u1edbi: nh\u00f3m ti\u00eau d\u00f9ng m\u1edbi th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/personal-care-2026-da-doi-huong-tu-lam-dep-den-cham-soc-va-nuoi-duong-co-the-ben-trong\/#3_cac_xu_huong_san_pham_cham_soc_ca_nhan_noi_bat\" title=\"3. C\u00e1c xu h\u01b0\u1edbng s\u1ea3n ph\u1ea9m Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n n\u1ed5i b\u1eadt\">3. C\u00e1c xu h\u01b0\u1edbng s\u1ea3n ph\u1ea9m Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n n\u1ed5i b\u1eadt<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/personal-care-2026-da-doi-huong-tu-lam-dep-den-cham-soc-va-nuoi-duong-co-the-ben-trong\/#31_cham_soc_da_co_the_tang_truong_manh\" title=\"3.1. Ch\u0103m s\u00f3c da c\u01a1 th\u1ec3 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh\">3.1. Ch\u0103m s\u00f3c da c\u01a1 th\u1ec3 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/metric.vn\/insights\/personal-care-2026-da-doi-huong-tu-lam-dep-den-cham-soc-va-nuoi-duong-co-the-ben-trong\/#32_san_pham_giup_thu_gian_phuc_hoi_len_ngoi\" title=\"3.2. S\u1ea3n ph\u1ea9m gi\u00fap th\u01b0 gi\u00e3n, ph\u1ee5c h\u1ed3i l\u00ean ng\u00f4i\">3.2. S\u1ea3n ph\u1ea9m gi\u00fap th\u01b0 gi\u00e3n, ph\u1ee5c h\u1ed3i l\u00ean ng\u00f4i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/metric.vn\/insights\/personal-care-2026-da-doi-huong-tu-lam-dep-den-cham-soc-va-nuoi-duong-co-the-ben-trong\/#33_san_pham_tap_trung_vao_cong_nang_chuyen_biet\" title=\"3.3. S\u1ea3n ph\u1ea9m t\u1eadp trung v\u00e0o c\u00f4ng n\u0103ng chuy\u00ean bi\u1ec7t\">3.3. S\u1ea3n ph\u1ea9m t\u1eadp trung v\u00e0o c\u00f4ng n\u0103ng chuy\u00ean bi\u1ec7t<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/metric.vn\/insights\/personal-care-2026-da-doi-huong-tu-lam-dep-den-cham-soc-va-nuoi-duong-co-the-ben-trong\/#4_co_hoi_cho_cac_thuong_hieu_personal_care\" title=\"4. C\u01a1 h\u1ed9i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Personal Care\">4. C\u01a1 h\u1ed9i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Personal Care<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/metric.vn\/insights\/personal-care-2026-da-doi-huong-tu-lam-dep-den-cham-soc-va-nuoi-duong-co-the-ben-trong\/#41_mo_rong_danh_muc_cham_soc_co_the_toan_dien\" title=\"4.1. M\u1edf r\u1ed9ng danh m\u1ee5c Ch\u0103m s\u00f3c c\u01a1 th\u1ec3 to\u00e0n di\u1ec7n\">4.1. M\u1edf r\u1ed9ng danh m\u1ee5c Ch\u0103m s\u00f3c c\u01a1 th\u1ec3 to\u00e0n di\u1ec7n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/metric.vn\/insights\/personal-care-2026-da-doi-huong-tu-lam-dep-den-cham-soc-va-nuoi-duong-co-the-ben-trong\/#42_xay_dung_noi_dung_ve_loi_song_de_tao_nhu_cau_dai_han\" title=\"4.2. X\u00e2y d\u1ef1ng n\u1ed9i dung v\u1ec1 l\u1ed1i s\u1ed1ng \u0111\u1ec3 t\u1ea1o nhu c\u1ea7u d\u00e0i h\u1ea1n\">4.2. X\u00e2y d\u1ef1ng n\u1ed9i dung v\u1ec1 l\u1ed1i s\u1ed1ng \u0111\u1ec3 t\u1ea1o nhu c\u1ea7u d\u00e0i h\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/metric.vn\/insights\/personal-care-2026-da-doi-huong-tu-lam-dep-den-cham-soc-va-nuoi-duong-co-the-ben-trong\/#43_toi_uu_hoat_dong_tren_cac_san_tmdt\" title=\"4.3. T\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c s\u00e0n TM\u0110T\">4.3. T\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c s\u00e0n TM\u0110T<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/metric.vn\/insights\/personal-care-2026-da-doi-huong-tu-lam-dep-den-cham-soc-va-nuoi-duong-co-the-ben-trong\/#ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_toan_canh_thi_truong_personal_care_nhom_cham_soc_co_the_tang_truong_manh\"><\/span>1. To\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng Personal Care: Nh\u00f3m ch\u0103m s\u00f3c c\u01a1 th\u1ec3 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"11_tong_quan_thi_truong_su_thay_doi_hanh_vi_tieu_dung\"><\/span>1.1. T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng &amp; s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi ti\u00eau d\u00f9ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Theo d\u1eef li\u1ec7u t\u1eeb Metric, th\u1ecb tr\u01b0\u1eddng Beauty &amp; Personal Care \u0111\u1ea1t <strong>12.5 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong> doanh thu trong Q3\/2025, t\u0103ng <strong>3%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3 tr\u00ean ba n\u1ec1n t\u1ea3ng Shopee, Lazada v\u00e0 TikTok Shop.<\/p>\n<p>\u0110\u00e1ng ch\u00fa \u00fd, nh\u00f3m s\u1ea3n ph\u1ea9m Ch\u0103m s\u00f3c c\u01a1 th\u1ec3 &amp; s\u1ee9c kh\u1ecfe (d\u01b0\u1ee1ng t\u00f3c, v\u1ec7 sinh c\u00e1 nh\u00e2n\u2026) ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng 11%, cao g\u1ea7n g\u1ea5p \u0111\u00f4i so v\u1edbi nh\u00f3m L\u00e0m \u0111\u1eb9p (ch\u0103m s\u00f3c da m\u1eb7t, trang \u0111i\u1ec3m\u2026) ch\u1ec9 \u0111\u1ea1t 6%. B\u00ean c\u1ea1nh \u0111\u00f3, th\u1ecb ph\u1ea7n c\u1ee7a nh\u00f3m Ch\u0103m s\u00f3c c\u01a1 th\u1ec3 &amp; s\u1ee9c kho\u1ebb c\u0169ng t\u0103ng t\u1eeb <strong>31% l\u00ean 33%<\/strong>, ph\u1ea3n \u00e1nh r\u00f5 r\u1ec7t s\u1ef1 d\u1ecbch chuy\u1ec3n \u01b0u ti\u00ean ti\u00eau d\u00f9ng sang c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c to\u00e0n di\u1ec7n.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-923 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-2.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-2.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-2.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-2.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-2.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-2.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-2.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>Trong \u0111\u00f3, ph\u00e2n kh\u00fac Ch\u0103m s\u00f3c c\u01a1 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 tr\u1ee5 c\u1ed9t v\u1edbi doanh thu <strong>4.19 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong>, chi\u1ebfm <strong>15.6% to\u00e0n ng\u00e0nh<\/strong>, t\u0103ng<strong> 3% doanh thu<\/strong> v\u00e0 <strong>8% s\u1ea3n l\u01b0\u1ee3ng<\/strong> &#8211; cho th\u1ea5y nhu c\u1ea7u s\u1eed d\u1ee5ng \u1ed5n \u0111\u1ecbnh c\u00f9ng t\u1ea7n su\u1ea5t ti\u00eau th\u1ee5 cao, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu.<\/p>\n<p>Nh\u1eefng t\u00edn hi\u1ec7u n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n t\u1eadp trung ho\u00e0n to\u00e0n v\u00e0o ch\u0103m s\u00f3c da m\u1eb7t m\u00e0 \u0111ang chuy\u1ec3n sang \u01b0u ti\u00ean <strong>ch\u0103m s\u00f3c c\u01a1 th\u1ec3, s\u1ee9c kh\u1ecfe v\u00e0 c\u1ea3m gi\u00e1c th\u01b0 gi\u00e3n<\/strong>, m\u1edf ra c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n trong n\u0103m 2026.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_ly_do_cham_soc_toan_dien_cham_soc_tinh_than_tro_thanh_nhu_cau_cot_loi\"><\/span>1.2. L\u00fd do ch\u0103m s\u00f3c to\u00e0n di\u1ec7n &amp; ch\u0103m s\u00f3c tinh th\u1ea7n tr\u1edf th\u00e0nh nhu c\u1ea7u c\u1ed1t l\u00f5i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Xu h\u01b0\u1edbng g\u1eafn v\u1edbi s\u1ee9c kh\u1ecfe to\u00e0n di\u1ec7n (wellness-focused) kh\u00f4ng c\u00f2n l\u00e0 tr\u00e0o l\u01b0u nh\u1ea5t th\u1eddi m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh nhu c\u1ea7u thi\u1ebft y\u1ebfu c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i. Sau \u0111\u1ea1i d\u1ecbch, nh\u1eadn th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe tinh th\u1ea7n v\u00e0 th\u1ec3 ch\u1ea5t t\u0103ng m\u1ea1nh. Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u1ec9 mu\u1ed1n s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p, m\u00e0 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p gi\u00fap th\u01b0 gi\u00e3n, ph\u1ee5c h\u1ed3i v\u00e0 ch\u0103m s\u00f3c b\u1ea3n th\u00e2n to\u00e0n di\u1ec7n.<\/p>\n<p>Ba xu h\u01b0\u1edbng n\u1ed5i b\u1eadt trong ng\u00e0nh ch\u0103m s\u00f3c c\u00e1 nh\u00e2n hi\u1ec7n nay g\u1ed3m:<\/p>\n<ul>\n<li aria-level=\"1\">Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe l\u00e0n da to\u00e0n th\u00e2n (kh\u00f4ng ch\u1ec9 da m\u1eb7t m\u00e0 c\u1ea3 da c\u01a1 th\u1ec3)<\/li>\n<li aria-level=\"1\">Nu\u00f4i d\u01b0\u1ee1ng c\u1ea3m x\u00fac t\u00edch c\u1ef1c th\u00f4ng qua m\u00f9i h\u01b0\u01a1ng, k\u1ebft c\u1ea5u s\u1ea3n ph\u1ea9m v\u00e0 tr\u1ea3i nghi\u1ec7m khi s\u1eed d\u1ee5ng<\/li>\n<li aria-level=\"1\">\u01afu ti\u00ean kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i nh\u01b0 gi\u1ea3m c\u0103ng th\u1eb3ng, c\u1ea3i thi\u1ec7n gi\u1ea5c ng\u1ee7 v\u00e0 t\u00e1i t\u1ea1o n\u0103ng l\u01b0\u1ee3ng<\/li>\n<\/ul>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, xu h\u01b0\u1edbng l\u00e0m \u0111\u1eb9p v\u1edbi c\u00e1c th\u00e0nh ph\u1ea7n t\u1eeb thi\u00ean nhi\u00ean ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a xu h\u01b0\u1edbng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe to\u00e0n di\u1ec7n, v\u1edbi vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean nhi\u1ec1u h\u01a1n cho c\u00e1c th\u00e0nh ph\u1ea7n t\u1ef1 nhi\u00ean nh\u01b0 rau m\u00e1, tr\u00e0 xanh\u2026<\/p>\n<blockquote><p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/metric.vn\/resource\/blog\/thi-truong-e-commerce-viet-nam-trong-2026-se-buoc-vao-giai-doan-tai-dinh-hinh-chien-luoc\">Th\u1ecb tr\u01b0\u1eddng E-Commerce Vi\u1ec7t Nam trong 2026 s\u1ebd b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u00e1i \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"2_tu_%e2%80%9cdep%e2%80%9d_den_%e2%80%9ctot%e2%80%9d_nguoi_tieu_dung_dang_thay_doi_nhu_cau_mua_sam\"><\/span>2. T\u1eeb \u201c\u0111\u1eb9p\u201d \u0111\u1ebfn \u201ct\u1ed1t\u201d: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i nhu c\u1ea7u mua s\u1eafm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"21_nguoi_tieu_dung_dang_dan_uu_tien_san_pham_cham_soc_co_the_hon\"><\/span>2.1. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang d\u1ea7n \u01b0u ti\u00ean s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u01a1 th\u1ec3 h\u01a1n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y ch\u0103m s\u00f3c da m\u1eb7t th\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u00fa \u00fd nhi\u1ec1u h\u01a1n, th\u00ec hi\u1ec7n nay ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t \u0111ang m\u1edf r\u1ed9ng s\u1ef1 quan t\u00e2m sang ch\u0103m s\u00f3c c\u01a1 th\u1ec3 n\u00f3i chung &#8211; coi c\u1ea3 body l\u1eabn da m\u1eb7t \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng v\u00e0 b\u1ea3o v\u1ec7. Theo d\u1eef li\u1ec7u t\u1eeb Metric, c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u01a1 th\u1ec3 \u0111ang tr\u00ean \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-924 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-3.png?resize=740%2C493&#038;ssl=1\" alt=\"Personal Care 2026 \u0111\u00e3 \u0111\u1ed5i h\u01b0\u1edbng: T\u1eeb l\u00e0m \u0111\u1eb9p \u0111\u1ebfn ch\u0103m s\u00f3c v\u00e0 nu\u00f4i d\u01b0\u1ee1ng c\u01a1 th\u1ec3 b\u00ean trong\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-3.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-3.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-3.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-3.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-3.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-3.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>Trong nh\u00f3m ch\u0103m s\u00f3c c\u01a1 th\u1ec3, d\u1ea7u g\u1ed9i d\u1eabn \u0111\u1ea7u v\u1edbi <strong>32% th\u1ecb ph\u1ea7n<\/strong>, ti\u1ebfp theo l\u00e0 d\u01b0\u1ee1ng th\u1ec3 v\u1edbi <strong>29%<\/strong> v\u00e0 kh\u1eed m\u00f9i v\u1edbi <strong>27%<\/strong>. \u0110\u00e1ng ch\u00fa \u00fd, d\u00f9 ch\u1ec9 chi\u1ebfm <strong>12%,<\/strong> d\u00f2ng s\u1ea3n ph\u1ea9m t\u1ea9y t\u1ebf b\u00e0o ch\u1ebft body l\u1ea1i c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng n\u1ed5i b\u1eadt nh\u1ea5t.<\/p>\n<p>Xu h\u01b0\u1edbng n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng: ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u00f2n ch\u1ec9 mu\u1ed1n \u201cl\u00e0m s\u1ea1ch c\u01a1 th\u1ec3\u201d, m\u00e0 mu\u1ed1n nu\u00f4i d\u01b0\u1ee1ng, th\u01b0 gi\u00e3n v\u00e0 t\u1eadn h\u01b0\u1edfng tr\u1ea3i nghi\u1ec7m \u1edf t\u1eebng b\u01b0\u1edbc ch\u0103m s\u00f3c.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"22_gen_z_va_nam_gioi_nhom_tieu_dung_moi_thuc_day_tang_truong\"><\/span>2.2. Gen Z v\u00e0 nam gi\u1edbi: nh\u00f3m ti\u00eau d\u00f9ng m\u1edbi th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gen Z \u0111ang d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng ch\u0103m s\u00f3c b\u1ea3n th\u00e2n v\u1edbi quan ni\u1ec7m r\u1eb1ng <strong>ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe &#8211; tinh th\u1ea7n &#8211; c\u01a1 th\u1ec3<\/strong> l\u00e0 nhu c\u1ea7u thi\u1ebft y\u1ebfu, kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u xa x\u1ec9. H\u1ecd s\u1eb5n s\u00e0ng chi ti\u00eau cho c\u00e1c s\u1ea3n ph\u1ea9m mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o c\u00f4ng d\u1ee5ng c\u01a1 b\u1ea3n.<\/p>\n<p>Song song v\u1edbi \u0111\u00f3, th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c c\u00e1 nh\u00e2n cho nam gi\u1edbi \u0111ang b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd. Nh\u1eefng s\u1ea3n ph\u1ea9m nh\u01b0 kh\u1eed m\u00f9i, s\u1eefa t\u1eafm l\u00e0m m\u00e1t hay kem d\u01b0\u1ee1ng th\u1ec3 kh\u00f4ng c\u00f2n b\u1ecb xem l\u00e0 \u201cch\u1ec9 d\u00e0nh cho n\u1eef\u201d. Theo B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng Personal Care 2025 c\u1ee7a Metric, nh\u00f3m s\u1ea3n ph\u1ea9m kh\u1eed m\u00f9i chi\u1ebfm <strong>27%<\/strong> t\u1ed5ng doanh thu ng\u00e0nh Ch\u0103m s\u00f3c c\u01a1 th\u1ec3 trong Q3\/2025, t\u0103ng nh\u1eb9 so v\u1edbi m\u1ee9c 26% c\u1ee7a Q3\/2024. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m kh\u1eed m\u00f9i ng\u00e0y c\u00e0ng cao v\u00e0 \u1ed5n \u0111\u1ecbnh \u1edf c\u1ea3 nam v\u00e0 n\u1eef. Xu h\u01b0\u1edbng n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng m\u1edbi cho th\u01b0\u01a1ng hi\u1ec7u: t\u1eeb ph\u00e1t tri\u1ec3n m\u00f9i h\u01b0\u01a1ng, c\u00f4ng th\u1ee9c chuy\u00ean bi\u1ec7t, \u0111\u1ebfn x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng gi\u1edbi t\u00ednh v\u00e0 th\u1ebf h\u1ec7.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_cac_xu_huong_san_pham_cham_soc_ca_nhan_noi_bat\"><\/span>3. C\u00e1c xu h\u01b0\u1edbng s\u1ea3n ph\u1ea9m Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n n\u1ed5i b\u1eadt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"31_cham_soc_da_co_the_tang_truong_manh\"><\/span>3.1. Ch\u0103m s\u00f3c da c\u01a1 th\u1ec3 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ch\u0103m s\u00f3c c\u01a1 th\u1ec3 (Body care) \u0111ang tr\u1edf th\u00e0nh \u201cng\u00f4i sao\u201d n\u1ed5i b\u1eadt c\u1ee7a th\u1ecb tr\u01b0\u1eddng Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n giai \u0111o\u1ea1n 2025 &#8211; 2026. D\u1eef li\u1ec7u t\u1eeb Metric cho th\u1ea5y, doanh thu nh\u00f3m Ch\u0103m s\u00f3c c\u01a1 th\u1ec3 \u0111\u1ea1t <strong>1.96 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong> v\u1edbi <strong>12.9 tri\u1ec7u s\u1ea3n ph\u1ea9m<\/strong> \u0111\u01b0\u1ee3c b\u00e1n ra trong Q3\/2025, ph\u00e2n kh\u00fac n\u00e0y ch\u1ee9ng minh s\u1ee9c h\u00fat v\u01b0\u1ee3t tr\u1ed9i v\u00e0 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n.<\/p>\n<p>Top 4 nh\u00f3m s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c trong th\u1ecb tr\u01b0\u1eddng Ch\u0103m s\u00f3c c\u01a1 th\u1ec3:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>S\u1eefa t\u1eafm:<\/strong> d\u1eabn \u0111\u1ea7u nh\u1edd c\u00e1c c\u00f4ng th\u1ee9c nh\u1eb9 d\u1ecbu, \u0111\u1ed9 pH c\u00e2n b\u1eb1ng, k\u1ebft h\u1ee3p m\u00f9i h\u01b0\u01a1ng mang t\u00ednh tr\u1ecb li\u1ec7u gi\u00fap th\u01b0 gi\u00e3n v\u00e0 gi\u1ea3i t\u1ecfa c\u0103ng th\u1eb3ng.<\/li>\n<li aria-level=\"1\"><strong>D\u01b0\u1ee1ng th\u1ec3:<\/strong> t\u1eadp trung v\u00e0o c\u1ea5p \u1ea9m s\u00e2u, ph\u1ee5c h\u1ed3i da kh\u00f4 v\u00e0 c\u1ea3i thi\u1ec7n b\u1ec1 m\u1eb7t da, ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng ch\u0103m s\u00f3c to\u00e0n th\u00e2n.<\/li>\n<li aria-level=\"1\"><strong>Kh\u1eed m\u00f9i:<\/strong> chuy\u1ec3n d\u1ecbch t\u1eeb d\u00f2ng s\u1ea3n ph\u1ea9m c\u01a1 b\u1ea3n sang ph\u00e2n kh\u00fac cao c\u1ea5p v\u1edbi c\u00f4ng ngh\u1ec7 l\u01b0u h\u01b0\u01a1ng b\u1ec1n h\u01a1n, kh\u00f4ng c\u1ed3n v\u00e0 an to\u00e0n cho da nh\u1ea1y c\u1ea3m.<\/li>\n<li aria-level=\"1\"><strong>T\u1ea9y t\u1ebf b\u00e0o ch\u1ebft c\u01a1 th\u1ec3:<\/strong> l\u00e0 nh\u00f3m t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u l\u00e0m s\u1ea1ch s\u00e2u v\u00e0 c\u1ea3i thi\u1ec7n \u0111\u1ed9 s\u00e1ng m\u1ecbn c\u1ee7a da to\u00e0n th\u00e2n.<\/li>\n<\/ul>\n<p>\u0110\u00e1ng ch\u00fa \u00fd, <strong>56%<\/strong> doanh thu s\u1ea3n ph\u1ea9m Ch\u0103m s\u00f3c c\u01a1 th\u1ec3 \u0111\u1ebfn t\u1eeb c\u00e1c gian h\u00e0ng ch\u00ednh h\u00e3ng, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi ti\u00eau cao h\u01a1n cho ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed9 an to\u00e0n v\u00e0 tr\u1ea3i nghi\u1ec7m mua h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"32_san_pham_giup_thu_gian_phuc_hoi_len_ngoi\"><\/span>3.2. S\u1ea3n ph\u1ea9m gi\u00fap th\u01b0 gi\u00e3n, ph\u1ee5c h\u1ed3i l\u00ean ng\u00f4i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang d\u1ecbch chuy\u1ec3n t\u1eeb nhu c\u1ea7u l\u00e0m s\u1ea1ch c\u01a1 b\u1ea3n sang c\u00e1c s\u1ea3n ph\u1ea9m mang l\u1ea1i tr\u1ea3i nghi\u1ec7m ch\u0103m s\u00f3c to\u00e0n di\u1ec7n, gi\u00fap th\u01b0 gi\u00e3n c\u01a1 th\u1ec3, c\u00e2n b\u1eb1ng c\u1ea3m x\u00fac v\u00e0 ph\u1ee5c h\u1ed3i n\u0103ng l\u01b0\u1ee3ng. \u0110i\u1ec1u n\u00e0y khi\u1ebfn nh\u00f3m s\u1ea3n ph\u1ea9m h\u1ed7 tr\u1ee3 ch\u0103m s\u00f3c c\u01a1 th\u1ec3 to\u00e0n di\u1ec7n tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-925 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-4.png?resize=740%2C493&#038;ssl=1\" alt=\"Personal Care 2026 \u0111\u00e3 \u0111\u1ed5i h\u01b0\u1edbng: T\u1eeb l\u00e0m \u0111\u1eb9p \u0111\u1ebfn ch\u0103m s\u00f3c v\u00e0 nu\u00f4i d\u01b0\u1ee1ng c\u01a1 th\u1ec3 b\u00ean trong\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-4.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-4.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-4.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-4.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-4.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-4.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>C\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt bao g\u1ed3m:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>S\u1ea3n ph\u1ea9m th\u01b0 gi\u00e3n:<\/strong> s\u1eefa t\u1eafm ch\u1ee9a tinh d\u1ea7u, n\u1ebfn th\u01a1m, v\u00e0 mu\u1ed1i t\u1eafm<\/li>\n<li aria-level=\"1\"><strong>S\u1ea3n ph\u1ea9m ph\u1ee5c h\u1ed3i da:<\/strong> c\u00e1c d\u00f2ng d\u01b0\u1ee1ng th\u1ec3 cho v\u00f9ng da kh\u00f4, ho\u1eb7c ph\u1ee5c h\u1ed3i da sau n\u1eafng<\/li>\n<li aria-level=\"1\"><strong>H\u1ed7 tr\u1ee3 gi\u1ea5c ng\u1ee7:<\/strong> nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 m\u00f9i h\u01b0\u01a1ng nh\u01b0 lavender, chamomile gi\u00fap th\u01b0 gi\u00e3n nh\u1eb9 nh\u00e0ng tr\u01b0\u1edbc khi ng\u1ee7<\/li>\n<li aria-level=\"1\"><strong>Massage &amp; spa t\u1ea1i nh\u00e0:<\/strong> gel massage, d\u1ea7u d\u01b0\u1ee1ng v\u00e0 c\u00e1c d\u1ee5ng c\u1ee5 massage c\u00e1 nh\u00e2n<\/li>\n<\/ul>\n<p>Xu h\u01b0\u1edbng \u201chome spa\u201d \u0111ang d\u1ea7n l\u00ean ng\u00f4i, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong mu\u1ed1n t\u1ea1o ra kh\u00f4ng gian th\u01b0 gi\u00e3n ri\u00eang t\u01b0 m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn spa truy\u1ec1n th\u1ed1ng. \u0110\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng danh m\u1ee5c v\u00e0 n\u00e2ng c\u1ea5p tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m h\u01b0\u1edbng \u0111\u1ebfn ch\u0103m s\u00f3c c\u01a1 th\u1ec3 to\u00e0n di\u1ec7n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"33_san_pham_tap_trung_vao_cong_nang_chuyen_biet\"><\/span>3.3. S\u1ea3n ph\u1ea9m t\u1eadp trung v\u00e0o c\u00f4ng n\u0103ng chuy\u00ean bi\u1ec7t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay kh\u00f4ng c\u00f2n ch\u1ecdn nh\u1eefng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u01a1 th\u1ec3 \u201c\u0111a c\u00f4ng d\u1ee5ng\u201d nh\u01b0ng hi\u1ec7u qu\u1ea3 m\u01a1 h\u1ed3. Thay v\u00e0o \u0111\u00f3, h\u1ecd th\u00edch c\u00e1c s\u1ea3n ph\u1ea9m gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 nh\u01b0 l\u00e0m s\u00e1ng, ch\u1ed1ng l\u00e3o h\u00f3a, hay ph\u1ee5c h\u1ed3i da.<\/p>\n<p>Theo b\u00e1o c\u00e1o Personal Care Q3\/2025 c\u1ee7a Metric, xu h\u01b0\u1edbng n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 qua vi\u1ec7c nhi\u1ec1u ho\u1ea1t ch\u1ea5t v\u1ed1n d\u00f9ng trong ch\u0103m s\u00f3c da m\u1eb7t nh\u01b0 retinol, niacinamide, hyaluronic acid, peptide v\u00e0 ceramide \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o s\u1eefa t\u1eafm v\u00e0 kem d\u01b0\u1ee1ng th\u1ec3.<\/p>\n<p>Chuy\u00ean gia Metric nh\u1eadn \u0111\u1ecbnh, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang c\u00f3 xu h\u01b0\u1edbng <strong>ch\u0103m s\u00f3c da c\u01a1 th\u1ec3 c\u0169ng k\u1ef9 l\u01b0\u1ee1ng nh\u01b0 ch\u0103m s\u00f3c da m\u1eb7t<\/strong>. Thay v\u00ec ch\u1ec9 ch\u1ecdn s\u1eefa t\u1eafm hay lotion c\u01a1 b\u1ea3n, h\u1ecd b\u1eaft \u0111\u1ea7u t\u00ecm nh\u1eefng s\u1ea3n ph\u1ea9m cho c\u01a1 th\u1ec3 c\u00f3 th\u00e0nh ph\u1ea7n v\u00e0 hi\u1ec7u qu\u1ea3 gi\u1ed1ng nh\u01b0 khi ch\u0103m s\u00f3c da m\u1eb7t, t\u1eeb d\u01b0\u1ee1ng s\u00e1ng, c\u1ea5p \u1ea9m s\u00e2u \u0111\u1ebfn ch\u1ed1ng l\u00e3o h\u00f3a.<\/p>\n<p>D\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng c\u0169ng cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u00e0nh ph\u1ea7n c\u00f3 t\u00e1c d\u1ee5ng tr\u1ef1c ti\u1ebfp, nh\u01b0 l\u00e0m s\u00e1ng (Vitamin C), ch\u1ed1ng l\u00e3o h\u00f3a (Retinol Serum), hay ph\u1ee5c h\u1ed3i h\u00e0ng r\u00e0o b\u1ea3o v\u1ec7 da (Pro-Ceramide). \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 qua vi\u1ec7c c\u00e1c d\u00f2ng s\u1eefa t\u1eafm gi\u00e0u ho\u1ea1t ch\u1ea5t, v\u00ed d\u1ee5 nh\u01b0 Dove Glow Recharge (Vitamin C), Vitality Renewal (Retinol), Hydration Boost (Hyaluronic Acid) \u0111\u1ec1u n\u1eb1m trong nh\u00f3m s\u1ea3n ph\u1ea9m doanh thu cao.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_co_hoi_cho_cac_thuong_hieu_personal_care\"><\/span>4. C\u01a1 h\u1ed9i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Personal Care<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"41_mo_rong_danh_muc_cham_soc_co_the_toan_dien\"><\/span>4.1. M\u1edf r\u1ed9ng danh m\u1ee5c Ch\u0103m s\u00f3c c\u01a1 th\u1ec3 to\u00e0n di\u1ec7n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trong b\u1ed1i c\u1ea3nh nhu c\u1ea7u ch\u0103m s\u00f3c c\u01a1 th\u1ec3 ng\u00e0y c\u00e0ng t\u0103ng m\u1ea1nh, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n nhanh ch\u00f3ng m\u1edf r\u1ed9ng danh m\u1ee5c ch\u0103m s\u00f3c c\u01a1 th\u1ec3 n\u1ebfu ch\u01b0a c\u00f3, ho\u1eb7c n\u00e2ng c\u1ea5p, l\u00e0m s\u00e2u danh m\u1ee5c s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng m\u1edbi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>Ba h\u01b0\u1edbng ph\u00e1t tri\u1ec3n mang l\u1ea1i c\u01a1 h\u1ed9i l\u1edbn nh\u1ea5t:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>X\u00e2y d\u1ef1ng b\u1ed9 s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u01a1 th\u1ec3 ho\u00e0n ch\u1ec9nh:<\/strong> \u0111i\u1ec1u n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng gi\u00e1 tr\u1ecb gi\u1ecf h\u00e0ng v\u00e0 t\u1ea1o th\u00f3i quen s\u1eed d\u1ee5ng theo chu tr\u00ecnh (routine), v\u1ed1n r\u1ea5t th\u00e0nh c\u00f4ng trong ch\u0103m s\u00f3c da.<\/li>\n<li aria-level=\"1\"><strong>Ph\u00e1t tri\u1ec3n m\u00f9i h\u01b0\u01a1ng \u0111\u1eb7c tr\u01b0ng:<\/strong> m\u00f9i h\u01b0\u01a1ng l\u00e0 y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac m\u1ea1nh nh\u1ea5t trong ch\u0103m s\u00f3c c\u01a1 th\u1ec3. M\u1ed9t \u201cm\u00f9i h\u01b0\u01a1ng nh\u1eadn di\u1ec7n\u201d gi\u00fap kh\u00e1ch h\u00e0ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u ngay l\u1eadp t\u1ee9c v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac nh\u1ea5t qu\u00e1n tr\u00ean nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m (t\u1eafm &#8211; d\u01b0\u1ee1ng &#8211; t\u1ea9y t\u1ebf b\u00e0o ch\u1ebft).<\/li>\n<li aria-level=\"1\"><strong>\u1ee8ng d\u1ee5ng li\u1ec7u ph\u00e1p tinh d\u1ea7u:<\/strong> khai th\u00e1c tinh d\u1ea7u t\u1ef1 nhi\u00ean \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c th\u01b0 gi\u00e3n, gi\u1ea3m c\u0103ng th\u1eb3ng, ph\u1ee5c h\u1ed3i n\u0103ng l\u01b0\u1ee3ng.<\/li>\n<\/ul>\n<div id=\"attachment_927\" style=\"width: 1930px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-927\" class=\"wp-image-927 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-5.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-5.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-5.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-5.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-5.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-5.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/xu-huong-personal-care-5.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><p id=\"caption-attachment-927\" class=\"wp-caption-text\"><em>Ngu\u1ed3n: Cocoon<\/em><\/p><\/div>\n<p>M\u1ed9t \u0111i\u1ec3n h\u00ecnh cho chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ch\u00ednh l\u00e0 Cocoon. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1eadn d\u1ee5ng c\u00e1c nguy\u00ean li\u1ec7u b\u1ea3n \u0111\u1ecba nh\u01b0 c\u00e0 ph\u00ea \u0110\u1eafk L\u1eafk, \u0111\u01b0\u1eddng th\u1ed1t n\u1ed1t An Giang v\u00e0 chuy\u1ec3n h\u00f3a ch\u00fang th\u00e0nh m\u00f9i h\u01b0\u01a1ng \u0111\u1eb7c tr\u01b0ng, v\u1eeba mang d\u1ea5u \u1ea5n Vi\u1ec7t Nam v\u1eeba x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u h\u1ea5p d\u1eabn.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"42_xay_dung_noi_dung_ve_loi_song_de_tao_nhu_cau_dai_han\"><\/span>4.2. X\u00e2y d\u1ef1ng n\u1ed9i dung v\u1ec1 l\u1ed1i s\u1ed1ng \u0111\u1ec3 t\u1ea1o nhu c\u1ea7u d\u00e0i h\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trong giai \u0111o\u1ea1n ng\u01b0\u1eddi ti\u00eau d\u00f9ng chuy\u1ec3n t\u1eeb l\u00e0m \u0111\u1eb9p sang ch\u0103m s\u00f3c c\u01a1 th\u1ec3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 c\u1ea7n b\u00e1n c\u1ea3 m\u1ed9t l\u1ed1i s\u1ed1ng &#8211; n\u01a1i ch\u0103m s\u00f3c c\u01a1 th\u1ec3 l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c nu\u00f4i d\u01b0\u1ee1ng b\u1ea3n th\u00e2n m\u1ed7i ng\u00e0y. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung hi\u1ec7u qu\u1ea3 n\u00ean t\u1eadp trung v\u00e0o:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>H\u01b0\u1edbng d\u1eabn ch\u0103m s\u00f3c c\u01a1 th\u1ec3:<\/strong> x\u00e2y d\u1ef1ng n\u1ed9i dung xoay quanh c\u00e1c h\u00ecnh th\u1ee9c t\u1ef1 ch\u0103m s\u00f3c b\u1ea3n th\u00e2n m\u1ed7i ng\u00e0y. Nh\u1eefng h\u01b0\u1edbng d\u1eabn th\u1ef1c t\u1ebf n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng h\u00ecnh dung r\u00f5 r\u00e0ng c\u00e1ch s\u1ea3n ph\u1ea9m h\u00f2a v\u00e0o cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd.<\/li>\n<li aria-level=\"1\"><strong>Cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00f4ng d\u1ee5ng c\u1ee7a th\u00e0nh ph\u1ea7n:<\/strong> gi\u1ea3i th\u00edch \u0111\u01a1n gi\u1ea3n, d\u1ec5 hi\u1ec3u v\u1ec1 l\u1ee3i \u00edch c\u1ee7a c\u00e1c th\u00e0nh ph\u1ea7n\u2026 nh\u1eb1m t\u0103ng ni\u1ec1m tin v\u00e0 c\u1ee7ng c\u1ed1 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m.<\/li>\n<li aria-level=\"1\"><strong>Chia s\u1ebb c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u:<\/strong> k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 ngu\u1ed3n g\u1ed1c nguy\u00ean li\u1ec7u, quy tr\u00ecnh s\u1ea3n xu\u1ea5t b\u1ec1n v\u1eefng, ho\u1eb7c h\u00e0nh tr\u00ecnh nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u1ea1o c\u1ea3m x\u00fac v\u00e0 s\u1ef1 g\u1eafn k\u1ebft.<\/li>\n<\/ul>\n<p>Khi th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh l\u1ed1i s\u1ed1ng v\u00e0 x\u00e2y d\u1ef1ng th\u00f3i quen s\u1eed d\u1ee5ng, nhu c\u1ea7u \u0111\u01b0\u1ee3c duy tr\u00ec d\u00e0i h\u1ea1n. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh m\u00e0 c\u00f2n gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o khuy\u1ebfn m\u00e3i v\u00e0 cu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"43_toi_uu_hoat_dong_tren_cac_san_tmdt\"><\/span>4.3. T\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c s\u00e0n TM\u0110T<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ec3 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng tr\u00ean c\u00e1c s\u00e0n TM\u0110T, \u0111\u1eb7c bi\u1ec7t l\u00e0 TikTok Shop \u0111ang b\u00f9ng n\u1ed5, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1ed1i \u01b0u c\u00f9ng l\u00fac c\u1ea3 n\u1ed9i dung, s\u1ea3n ph\u1ea9m v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm. Ba tr\u1ee5 c\u1ed9t quan tr\u1ecdng bao g\u1ed3m:<\/p>\n<ul>\n<li aria-level=\"1\">Livestream hi\u1ec7u qu\u1ea3 \u0111\u1ec3 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i<\/li>\n<li aria-level=\"1\">Danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo h\u00e0nh vi mua s\u1eafm tr\u00ean s\u00e0n nh\u01b0 g\u00f3i th\u1eed, combo\/b\u1ed9 s\u1ea3n ph\u1ea9m\u2026<\/li>\n<li aria-level=\"1\">Ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n (Storytelling) ch\u00e2n th\u1ef1c \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin: v\u1ec1 ngu\u1ed3n g\u1ed1c nguy\u00ean li\u1ec7u, h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, v\u00e0 t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac<\/li>\n<\/ul>\n<p>S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa h\u00ecnh th\u1ee9c livestream h\u1ea5p d\u1eabn, chi\u1ebfn l\u01b0\u1ee3c danh m\u1ee5c th\u00f4ng minh v\u00e0 k\u1ec3 chuy\u1ec7n ch\u00e2n th\u1ef1c s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt tr\u00ean s\u00e0n TM\u0110T, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 x\u00e2y d\u1ef1ng t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e2u d\u00e0i.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/metric.vn\/resource\/blog\/chien-luoc-khuyen-mai-4-xu-huong-shop-beauty-phai-dung-cuoi-nam-2025\">Chi\u1ebfn l\u01b0\u1ee3c khuy\u1ebfn m\u00e3i: 4 xu h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i d\u00f9ng cu\u1ed1i n\u0103m 2025<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ket_luan\"><\/span>K\u1ebft lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c c\u00e1 nh\u00e2n t\u1ea1i Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n chuy\u1ec3n m\u00ecnh quan tr\u1ecdng, t\u00e2m l\u00fd ti\u00eau d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i r\u00f5 r\u1ec7t: t\u1eeb \u201cl\u00e0m \u0111\u1eb9p b\u1ec1 ngo\u00e0i\u201d sang \u201cch\u0103m s\u00f3c g\u1eafn v\u1edbi s\u1ee9c kh\u1ecfe to\u00e0n di\u1ec7n\u201d. \u0110i\u1ec1u n\u00e0y m\u1edf ra m\u1ed9t c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng m\u1edbi cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bi\u1ebft t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac v\u00e0o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng g\u1eafn k\u1ebft xoay quanh h\u00e0nh tr\u00ecnh t\u1ef1 ch\u0103m s\u00f3c. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0o ch\u1ea1m \u0111\u01b0\u1ee3c v\u00e0o nhu c\u1ea7u c\u1ea3m x\u00fac n\u00e0y s\u1ebd l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1eabn d\u1eaft th\u1ecb tr\u01b0\u1eddng trong giai \u0111o\u1ea1n ti\u1ebfp theo.<\/p>\n<p>\u0110\u1ee9ng tr\u01b0\u1edbc nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c \u0111\u00f3, webinar <strong>\u201cFrom Data to Growth: Chi\u1ebfn l\u01b0\u1ee3c Danh m\u1ee5c v\u00e0 S\u1ea3n ph\u1ea9m ng\u00e0nh Personal Care 2026\u201d<\/strong> c\u1ee7a Metric s\u1ebd \u0111em \u0111\u1ebfn c\u00e1i nh\u00ecn c\u1eadp nh\u1eadt nh\u1ea5t v\u1ec1 bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 d\u1ef1 b\u00e1o 2026, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh v\u1ecb r\u00f5 c\u01a1 h\u1ed9i v\u00e0 r\u1ee7i ro tr\u01b0\u1edbc khi l\u1eadp k\u1ebf ho\u1ea1ch n\u0103m m\u1edbi.<\/p>\n<p>\u0110\u0103ng k\u00fd tham gia ngay <a href=\"https:\/\/ecommerce.metric.vn\/personalcarewebinar2025?utm_source=brandsvietnam&amp;utm_medium=pr_artical&amp;utm_campaign=webinar_personalcare_2025&amp;utm_content=gioi_thieu_dien_gia\">t\u1ea1i \u0111\u00e2y<\/a> \u0111\u1ec3 ti\u1ebfp c\u1eadn d\u1eef li\u1ec7u \u0111\u1ed9c quy\u1ec1n v\u00e0 insight m\u1edbi nh\u1ea5t t\u1eeb th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/p>\n<blockquote><p><em>V\u1ec1 Metric.vn<\/em><\/p>\n<p><em>C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence, h\u1ed7 tr\u1ee3 h\u01a1n 100.000 doanh nghi\u1ec7p v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 1.000.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030. Metric hi\u1ec7n ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n TM\u0110T &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng) v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n<ul>\n<li><em>Website: http:\/\/www.metric.vn<\/em><\/li>\n<li><em>Email: info@metric.vn<\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0nh Personal Care \u0111ang chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u \u01b0u ti\u00ean ch\u0103m s\u00f3c c\u01a1 th\u1ec3 t\u1eeb b\u00ean trong thay v\u00ec ch\u1ec9&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":936,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/12\/xu-huong-personal-care-1-1.png?fit=1920%2C1280&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=921"}],"version-history":[{"count":8,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/921\/revisions"}],"predecessor-version":[{"id":935,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/921\/revisions\/935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/936"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}