{"id":904,"date":"2025-11-21T17:43:39","date_gmt":"2025-11-21T10:43:39","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=904"},"modified":"2025-11-21T17:43:39","modified_gmt":"2025-11-21T10:43:39","slug":"metric-ra-mat-demi-giai-phap-phan-tich-thi-truong-tmdt-chuan-hoa-danh-cho-nganh-beauty-personal-care","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/metric-ra-mat-demi-giai-phap-phan-tich-thi-truong-tmdt-chuan-hoa-danh-cho-nganh-beauty-personal-care\/","title":{"rendered":"Metric ra m\u1eaft DEMI &#8211; Gi\u1ea3i ph\u00e1p ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng TM\u0110T chu\u1ea9n h\u00f3a d\u00e0nh cho ng\u00e0nh Beauty &#038; Personal Care"},"content":{"rendered":"<p>N\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u Metric ch\u00ednh th\u1ee9c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi Dashboard Ecommerce Market Intelligence (DEMI), n\u1ec1n t\u1ea3ng b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u chuy\u00ean bi\u1ec7t cho ng\u00e0nh L\u00e0m \u0111\u1eb9p &amp; Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n. S\u1ea3n ph\u1ea9m nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 vi\u1ec7c ti\u1ebfp c\u1eadn d\u1eef li\u1ec7u chu\u1ea9n ho\u00e1, ph\u00e2n t\u00edch chi ti\u1ebft v\u00e0 ra quy\u1ebft \u0111\u1ecbnh k\u1ecbp th\u1eddi tr\u00ean k\u00eanh TM\u0110T.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/metric-ra-mat-demi-giai-phap-phan-tich-thi-truong-tmdt-chuan-hoa-danh-cho-nganh-beauty-personal-care\/#demi_ra_mat_dua_tren_su_menh_minh_bach_hoa_du_lieu_tmdt_va_trao_quyen_cho_doanh_nghiep\" title=\"DEMI ra m\u1eaft d\u1ef1a tr\u00ean s\u1ee9 m\u1ec7nh minh b\u1ea1ch h\u00f3a d\u1eef li\u1ec7u TM\u0110T v\u00e0 trao quy\u1ec1n cho doanh nghi\u1ec7p\">DEMI ra m\u1eaft d\u1ef1a tr\u00ean s\u1ee9 m\u1ec7nh minh b\u1ea1ch h\u00f3a d\u1eef li\u1ec7u TM\u0110T v\u00e0 trao quy\u1ec1n cho doanh nghi\u1ec7p<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/metric-ra-mat-demi-giai-phap-phan-tich-thi-truong-tmdt-chuan-hoa-danh-cho-nganh-beauty-personal-care\/#du_lieu_%e2%80%9cnhieu%e2%80%9d_can_tro_su_tang_truong_cua_cac_thuong_hieu_beauty_personal_care\" title=\"D\u1eef li\u1ec7u \u201cnhi\u1ec5u\u201d c\u1ea3n tr\u1edf s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Beauty &amp; Personal Care\">D\u1eef li\u1ec7u \u201cnhi\u1ec5u\u201d c\u1ea3n tr\u1edf s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Beauty &amp; Personal Care<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/metric-ra-mat-demi-giai-phap-phan-tich-thi-truong-tmdt-chuan-hoa-danh-cho-nganh-beauty-personal-care\/#demi_%e2%80%93_nen_tang_phan_tich_thi_truong_e-commerce_danh_rieng_cho_nganh_beauty_personal_care\" title=\"DEMI &#8211; N\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng E-Commerce d\u00e0nh ri\u00eang cho ng\u00e0nh Beauty &amp; Personal Care\">DEMI &#8211; N\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng E-Commerce d\u00e0nh ri\u00eang cho ng\u00e0nh Beauty &amp; Personal Care<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/metric-ra-mat-demi-giai-phap-phan-tich-thi-truong-tmdt-chuan-hoa-danh-cho-nganh-beauty-personal-care\/#demi_%e2%80%93_giai_phap_chuan_hoa_du_lieu_tmdt_chuyen_sau_cho_nganh_beauty_personal_care\" title=\"DEMI &#8211; Gi\u1ea3i ph\u00e1p chu\u1ea9n h\u00f3a d\u1eef li\u1ec7u TM\u0110T chuy\u00ean s\u00e2u cho ng\u00e0nh Beauty &amp; Personal Care\">DEMI &#8211; Gi\u1ea3i ph\u00e1p chu\u1ea9n h\u00f3a d\u1eef li\u1ec7u TM\u0110T chuy\u00ean s\u00e2u cho ng\u00e0nh Beauty &amp; Personal Care<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/metric-ra-mat-demi-giai-phap-phan-tich-thi-truong-tmdt-chuan-hoa-danh-cho-nganh-beauty-personal-care\/#du_lieu_duoc_xu_ly_va_dong_nhat_theo_dung_chuan_thuong_hieu\" title=\"D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c x\u1eed l\u00fd v\u00e0 \u0111\u1ed3ng nh\u1ea5t theo \u0111\u00fang chu\u1ea9n th\u01b0\u01a1ng hi\u1ec7u\">D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c x\u1eed l\u00fd v\u00e0 \u0111\u1ed3ng nh\u1ea5t theo \u0111\u00fang chu\u1ea9n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/metric-ra-mat-demi-giai-phap-phan-tich-thi-truong-tmdt-chuan-hoa-danh-cho-nganh-beauty-personal-care\/#phan_tich_sau_xu_huong_nhu_cau_hanh_vi_nguoi_mua_nganh_beauty_personal_care\" title=\"Ph\u00e2n t\u00edch s\u00e2u xu h\u01b0\u1edbng, nhu c\u1ea7u &amp; h\u00e0nh vi ng\u01b0\u1eddi mua ng\u00e0nh Beauty &amp; Personal Care\">Ph\u00e2n t\u00edch s\u00e2u xu h\u01b0\u1edbng, nhu c\u1ea7u &amp; h\u00e0nh vi ng\u01b0\u1eddi mua ng\u00e0nh Beauty &amp; Personal Care<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/metric-ra-mat-demi-giai-phap-phan-tich-thi-truong-tmdt-chuan-hoa-danh-cho-nganh-beauty-personal-care\/#xem_toan_canh_buc_tranh_thi_truong_tu_tong_quan_den_sku_tren_1_man_hinh_duy_nhat\" title=\"Xem to\u00e0n c\u1ea3nh b\u1ee9c tranh th\u1ecb tr\u01b0\u1eddng: t\u1eeb t\u1ed5ng quan \u0111\u1ebfn SKU tr\u00ean 1 m\u00e0n h\u00ecnh duy nh\u1ea5t\">Xem to\u00e0n c\u1ea3nh b\u1ee9c tranh th\u1ecb tr\u01b0\u1eddng: t\u1eeb t\u1ed5ng quan \u0111\u1ebfn SKU tr\u00ean 1 m\u00e0n h\u00ecnh duy nh\u1ea5t<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/metric-ra-mat-demi-giai-phap-phan-tich-thi-truong-tmdt-chuan-hoa-danh-cho-nganh-beauty-personal-care\/#tam_nhin_cua_metric\" title=\"T\u1ea7m nh\u00ecn c\u1ee7a Metric\">T\u1ea7m nh\u00ecn c\u1ee7a Metric<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"demi_ra_mat_dua_tren_su_menh_minh_bach_hoa_du_lieu_tmdt_va_trao_quyen_cho_doanh_nghiep\"><\/span>DEMI ra m\u1eaft d\u1ef1a tr\u00ean s\u1ee9 m\u1ec7nh minh b\u1ea1ch h\u00f3a d\u1eef li\u1ec7u TM\u0110T v\u00e0 trao quy\u1ec1n cho doanh nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"du_lieu_%e2%80%9cnhieu%e2%80%9d_can_tro_su_tang_truong_cua_cac_thuong_hieu_beauty_personal_care\"><\/span>D\u1eef li\u1ec7u \u201cnhi\u1ec5u\u201d c\u1ea3n tr\u1edf s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Beauty &amp; Personal Care<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>TM\u0110T t\u1ea1i Vi\u1ec7t Nam \u0111ang t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng s\u00e0n b\u00e1n h\u00e0ng, gian h\u00e0ng (shop) v\u00e0 m\u00e3 s\u1ea3n ph\u1ea9m (SKU) t\u0103ng theo c\u1ea5p s\u1ed1 nh\u00e2n. Tuy nhi\u00ean, b\u00ean c\u1ea1nh c\u01a1 h\u1ed9i l\u1edbn th\u00ec \u0111i k\u00e8m l\u00e0 th\u00e1ch th\u1ee9c: d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng b\u1ecb ph\u00e2n m\u1ea3nh, thi\u1ebfu chu\u1ea9n h\u00f3a v\u00e0 kh\u00f3 s\u1eed d\u1ee5ng ngay l\u1eadp t\u1ee9c cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh, d\u1eabn \u0111\u1ebfn vi\u1ec7c ph\u00e2n t\u00edch kh\u00f3, so s\u00e1nh thi\u1ebfu ch\u00ednh x\u00e1c v\u00e0 \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng k\u00e9m hi\u1ec7u qu\u1ea3.<\/p>\n<p>Trong b\u1ed1i c\u1ea3nh ng\u00e0nh L\u00e0m \u0111\u1eb9p v\u00e0 Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n (Beauty &amp; Personal Care) l\u00e0 nh\u00f3m ng\u00e0nh n\u1ed5i b\u1eadt nh\u1edd t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nhanh, dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng l\u1edbn, tr\u1edf th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn ti\u1ec1m n\u0103ng c\u1ee7a r\u1ea5t nhi\u1ec1u nh\u00e3n h\u00e0ng. Nh\u00f3m ng\u00e0nh n\u00e0y c\u0169ng b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh v\u00e0 \u0111a d\u1ea1ng h\u01a1n khi c\u00f3 nhi\u1ec1u ng\u00e1ch chuy\u00ean bi\u1ec7t, do ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m theo th\u00e0nh ph\u1ea7n v\u00e0 c\u00f4ng d\u1ee5ng \u0111\u1eb7c tr\u1ecb.<\/p>\n<p>Nh\u1eefng y\u00eau c\u1ea7u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u \u0111\u00e1ng tin c\u1eady, nh\u1eb1m n\u1eafm b\u1eaft k\u1ecbp th\u1eddi xu h\u01b0\u1edbng, ti\u1ec1m n\u0103ng ng\u00e1ch s\u1ea3n ph\u1ea9m v\u00e0 kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng trong t\u1eebng ph\u00e2n kh\u00fac.<\/p>\n<p>V\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do Dashboard Ecommerce Market Intelligence (DEMI) ra \u0111\u1eddi. Dashboard Ecommerce Market Intelligence (DEMI) l\u00e0 gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho ng\u00e0nh h\u00e0ng L\u00e0m \u0111\u1eb9p &amp; Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, gi\u00fap doanh nghi\u1ec7p nh\u00ecn th\u1ea5y to\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, ch\u00ednh x\u00e1c v\u00e0 tr\u1ef1c quan h\u01a1n.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-909 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-2-scaled.jpeg?resize=740%2C463&#038;ssl=1\" alt=\"\" width=\"740\" height=\"463\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-2-scaled.jpeg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-2-scaled.jpeg?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-2-scaled.jpeg?resize=1024%2C640&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-2-scaled.jpeg?resize=768%2C480&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-2-scaled.jpeg?resize=1536%2C960&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-2-scaled.jpeg?resize=2048%2C1280&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-2-scaled.jpeg?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-2-scaled.jpeg?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"demi_%e2%80%93_nen_tang_phan_tich_thi_truong_e-commerce_danh_rieng_cho_nganh_beauty_personal_care\"><\/span>DEMI &#8211; N\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng E-Commerce d\u00e0nh ri\u00eang cho ng\u00e0nh Beauty &amp; Personal Care<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>T\u1ea5t c\u1ea3 d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c chu\u1ea9n ho\u00e1 v\u00e0 tr\u00ecnh b\u00e0y trong m\u1ed9t giao di\u1ec7n t\u1ed5ng h\u1ee3p, t\u1ed1i gi\u1ea3n v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng. Doanh nghi\u1ec7p d\u1ec5 d\u00e0ng theo d\u00f5i xu h\u01b0\u1edbng, \u0111\u1ed1i th\u1ee7 v\u00e0 hi\u1ec7u su\u1ea5t s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng c\u1ea7n x\u1eed l\u00fd d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p. DEMI \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean s\u1ee9 m\u1ec7nh: <strong>c\u1ee7ng c\u1ed1 &amp; hi\u1ec7n th\u1ef1c h\u00f3a kh\u1ea3 n\u0103ng \u201cdata-driven\u201d, gi\u00fap m\u1ecdi quy\u1ebft \u0111\u1ecbnh tr\u1edf n\u00ean logic &amp; s\u00e1ng su\u1ed1t.<\/strong><\/p>\n<p>DEMI \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Metric tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh ti\u00ean phong t\u1ea1i Vi\u1ec7t Nam, sau nhi\u1ec1u n\u0103m x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng thu th\u1eadp v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u t\u1eeb <strong>4 s\u00e0n TM\u0110T l\u1edbn<\/strong> (Shopee, Lazada, TikTok Shop, Tiki), <strong>350+ tri\u1ec7u s\u1ea3n ph\u1ea9m<\/strong>, <strong>150+ ngh\u00ecn th\u01b0\u01a1ng hi\u1ec7u b\u00e1n ch\u1ea1y<\/strong>,<strong> 3+ tri\u1ec7u nh\u00e0 b\u00e1n ho\u1ea1t \u0111\u1ed9ng<\/strong> v\u00e0 <strong>100.000+ website th\u01b0\u01a1ng m\u1ea1i<\/strong>, c\u1eadp nh\u1eadt li\u00ean t\u1ee5c trong<strong> 5 n\u0103m<\/strong>.<\/p>\n<p>Kh\u00e1c v\u1edbi c\u00e1c b\u00e1o c\u00e1o TM\u0110T ph\u1ed5 th\u00f4ng, DEMI \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a chuy\u00ean s\u00e2u cho ng\u00e0nh Beauty &amp; Personal Care, ph\u1ea3n \u00e1nh th\u1ecb tr\u01b0\u1eddng theo \u0111\u00fang c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, t\u1eeb c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n \u0111\u1ebfn t\u1eebng d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3. T\u1ea5t c\u1ea3 th\u00f4ng tin \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y t\u1eadp trung trong m\u1ed9t m\u00e0n h\u00ecnh, gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng quan s\u00e1t th\u1ecb ph\u1ea7n, bi\u1ebfn \u0111\u1ed9ng xu h\u01b0\u1edbng v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eebng th\u01b0\u01a1ng hi\u1ec7u, c\u1eeda h\u00e0ng hay SKU m\u00e0 kh\u00f4ng c\u1ea7n thao t\u00e1c tr\u00ean d\u1eef li\u1ec7u th\u00f4 c\u1ed3ng k\u1ec1nh &amp; thi\u1ebfu \u0111\u1ed9 ch\u00ednh x\u00e1c..<\/p>\n<h2><span class=\"ez-toc-section\" id=\"demi_%e2%80%93_giai_phap_chuan_hoa_du_lieu_tmdt_chuyen_sau_cho_nganh_beauty_personal_care\"><\/span>DEMI &#8211; Gi\u1ea3i ph\u00e1p chu\u1ea9n h\u00f3a d\u1eef li\u1ec7u TM\u0110T chuy\u00ean s\u00e2u cho ng\u00e0nh Beauty &amp; Personal Care<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>V\u1edbi ngu\u1ed3n d\u1eef li\u1ec7u Big Data l\u1edbn nh\u1ea5t th\u1ecb tr\u01b0\u1eddng c\u00f9ng kinh nghi\u1ec7m tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p ph\u00e2n t\u00edch TM\u0110T cho h\u01a1n <strong>100.000 doanh nghi\u1ec7p &amp; nh\u00e0 b\u00e1n<\/strong>, \u0111\u01b0\u1ee3c h\u01a1n <strong>1.000 th\u01b0\u01a1ng hi\u1ec7u &amp; t\u1ed5 ch\u1ee9c<\/strong> tin d\u00f9ng, DEMI \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1edbi c\u00e1c t\u00ednh n\u0103ng chuy\u00ean bi\u1ec7t \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p ng\u00e0nh Beauty &amp; Personal Care, n\u1ed5i b\u1eadt v\u1edbi c\u00e1c t\u00ednh n\u0103ng sau:<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-913 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-4-scaled.jpeg?resize=740%2C463&#038;ssl=1\" alt=\"\" width=\"740\" height=\"463\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-4-scaled.jpeg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-4-scaled.jpeg?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-4-scaled.jpeg?resize=1024%2C640&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-4-scaled.jpeg?resize=768%2C480&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-4-scaled.jpeg?resize=1536%2C960&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-4-scaled.jpeg?resize=2048%2C1280&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-4-scaled.jpeg?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-4-scaled.jpeg?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"du_lieu_duoc_xu_ly_va_dong_nhat_theo_dung_chuan_thuong_hieu\"><\/span>D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c x\u1eed l\u00fd v\u00e0 \u0111\u1ed3ng nh\u1ea5t theo \u0111\u00fang chu\u1ea9n th\u01b0\u01a1ng hi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>DEMI c\u1eadp nh\u1eadt h\u00e0ng th\u00e1ng\/qu\u00fd, ph\u00f9 h\u1ee3p cho vi\u1ec7c theo d\u00f5i chi\u1ebfn l\u01b0\u1ee3c v\u00e0 xu h\u01b0\u1edbng d\u00e0i h\u1ea1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p><strong>Thu th\u1eadp v\u00e0 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u \u0111a ngu\u1ed3n:<\/strong> DEMI thu th\u1eadp d\u1eef li\u1ec7u h\u1eb1ng ng\u00e0y t\u1eeb 4 s\u00e0n TM\u0110T l\u1edbn v\u00e0 h\u01a1n 100.000 website b\u00e1n h\u00e0ng, \u0111\u1ea3m b\u1ea3o d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o \u0111\u1ea7y \u0111\u1ee7 v\u00e0 li\u00ean t\u1ee5c c\u1eadp nh\u1eadt. H\u1ec7 th\u1ed1ng Big Data &amp; AI \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u1eed l\u00fd, \u0111\u1ed1i chi\u1ebfu, r\u00e0 so\u00e1t v\u00e0 chu\u1ea9n h\u00f3a d\u1eef li\u1ec7u, gi\u1ea3m thi\u1ec3u nhi\u1ec5u v\u00e0 \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 ch\u00ednh x\u00e1c cao.<\/p>\n<p><strong>H\u1ea1n ch\u1ebf t\u00ecnh tr\u1ea1ng th\u1ed1ng k\u00ea \u201c\u0111\u01a1n \u1ea3o\u201d:<\/strong> D\u1ef1a tr\u00ean review mua h\u00e0ng v\u00e0 duy tr\u00ec s\u1ed1 b\u00e1n c\u1ee7a t\u1eebng SKU v\u1edbi c\u01a1 s\u1edf d\u1eef li\u1ec7u 5 n\u0103m, h\u1ea1n ch\u1ebf t\u00ecnh tr\u1ea1ng th\u1ed1ng k\u00ea sai s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n b\u00e1n.<\/p>\n<p><strong>Kh\u1eafc ph\u1ee5c hi\u1ec7n t\u01b0\u1ee3ng \u1ea9n SKU tr\u00ean livestream:<\/strong> T\u0103ng \u0111\u1ed9 ph\u1ee7 d\u1eef li\u1ec7u cho SKU livestream, v\u1ed1n l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng ph\u1ed5 bi\u1ebfn khi\u1ebfn SKU b\u1ecb \u1ea9n kh\u1ecfi danh s\u00e1ch s\u1ea3n ph\u1ea9m, nh\u1eb1m t\u0103ng \u0111\u1ed9 ph\u1ee7 v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"phan_tich_sau_xu_huong_nhu_cau_hanh_vi_nguoi_mua_nganh_beauty_personal_care\"><\/span>Ph\u00e2n t\u00edch s\u00e2u xu h\u01b0\u1edbng, nhu c\u1ea7u &amp; h\u00e0nh vi ng\u01b0\u1eddi mua ng\u00e0nh Beauty &amp; Personal Care<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-910 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-3-scaled.jpeg?resize=740%2C463&#038;ssl=1\" alt=\"\" width=\"740\" height=\"463\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-3-scaled.jpeg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-3-scaled.jpeg?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-3-scaled.jpeg?resize=1024%2C640&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-3-scaled.jpeg?resize=768%2C480&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-3-scaled.jpeg?resize=1536%2C960&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-3-scaled.jpeg?resize=2048%2C1280&amp;ssl=1 2048w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-3-scaled.jpeg?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-3-scaled.jpeg?w=2220&amp;ssl=1 2220w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><strong>Ph\u00e2n t\u00edch theo c\u00f4ng d\u1ee5ng:<\/strong> Ph\u00e2n nh\u00f3m s\u1ea3n ph\u1ea9m theo c\u00f4ng d\u1ee5ng c\u1ee5 th\u1ec3 nh\u01b0: tr\u1eafng da, ch\u1ed1ng l\u00e3o h\u00f3a, c\u1ea5p \u1ea9m, tr\u1ecb m\u1ee5n\u2026 \u0111\u1ec3 doanh nghi\u1ec7p nh\u00ecn r\u00f5 nhu c\u1ea7u ti\u00eau d\u00f9ng.<\/p>\n<p><strong>Ph\u00e2n t\u00edch theo th\u00e0nh ph\u1ea7n:<\/strong> H\u1ed7 tr\u1ee3 theo d\u00f5i xu h\u01b0\u1edbng th\u00e0nh ph\u1ea7n nh\u01b0: BHA, Retinol, Niacinamide, HA\u2026y\u1ebfu t\u1ed1 c\u1ea1nh tranh quan tr\u1ecdng c\u1ee7a ng\u00e0nh Beauty.<\/p>\n<p><strong>Ph\u00e2n t\u00edch theo product line:<\/strong> Cho ph\u00e9p theo d\u00f5i v\u00e0 so s\u00e1nh hi\u1ec7u su\u1ea5t theo t\u1eebng d\u00f2ng s\u1ea3n ph\u1ea9m.\u00a0 V\u00ed d\u1ee5: th\u01b0\u01a1ng hi\u1ec7u OBAGI c\u00f3 nhi\u1ec1u d\u00f2ng Retinol kh\u00e1c nhau nh\u01b0 Retinol 0.5, Retinol 1.0. V\u1edbi DEMI, doanh nghi\u1ec7p c\u00f3 th\u1ec3 xem d\u00f2ng OBAGI Retinol 1.0 \u0111ang b\u00e1n t\u1ed1t \u0111\u1ebfn m\u1ee9c n\u00e0o, th\u1ecb ph\u1ea7n bao nhi\u00eau, t\u0103ng tr\u01b0\u1edfng ra sao v\u00e0 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua \u01b0a chu\u1ed9ng th\u1ebf n\u00e0o so v\u1edbi d\u00f2ng Retinol 0.5 ho\u1eb7c c\u00e1c d\u00f2ng treatment kh\u00e1c.<\/p>\n<p><strong>Ph\u00e2n lo\u1ea1i gian h\u00e0ng:<\/strong> Ph\u00e2n lo\u1ea1i shop theo Official store, MT\/Chu\u1ed7i b\u00e1n l\u1ebb, C2C, c\u1eeda h\u00e0ng \u0111\u1ed9c l\u1eadp, ph\u1ee5c v\u1ee5 cho vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ph\u00e2n ph\u1ed1i v\u00e0 hi\u1ec7u su\u1ea5t theo t\u1eebng m\u00f4 h\u00ecnh.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"xem_toan_canh_buc_tranh_thi_truong_tu_tong_quan_den_sku_tren_1_man_hinh_duy_nhat\"><\/span>Xem to\u00e0n c\u1ea3nh b\u1ee9c tranh th\u1ecb tr\u01b0\u1eddng: t\u1eeb t\u1ed5ng quan \u0111\u1ebfn SKU tr\u00ean 1 m\u00e0n h\u00ecnh duy nh\u1ea5t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To\u00e0n b\u1ed9 chu\u1ed7i d\u1eef li\u1ec7u ph\u00e2n t\u00edch t\u1eeb t\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn chi ti\u1ebft ho\u00e1 t\u1edbi g\u1ed1c d\u1eef li\u1ec7u SKU \u0111\u1ec1u hi\u1ec3n th\u1ecb tr\u00ean m\u1ed9t giao di\u1ec7n duy nh\u1ea5t, mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m m\u01b0\u1ee3t m\u00e0 v\u00e0 tr\u1ef1c quan.<\/p>\n<p>\u0110\u1eb7c bi\u1ec7t, DEMI s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n Big Data v\u1edbi ki\u1ec3m duy\u1ec7t chuy\u00ean gia, \u0111\u1ea3m b\u1ea3o s\u1ed1 li\u1ec7u v\u1eeba ch\u00ednh x\u00e1c v\u1eeba c\u00f3 t\u00ednh nh\u1ea5t qu\u00e1n cao, ph\u00f9 h\u1ee3p l\u00e0m c\u00e1c b\u00e1o c\u00e1o \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t, nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m.<\/p>\n<p>V\u1edbi DEMI, doanh nghi\u1ec7p nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac gi\u00e1, th\u1ecb ph\u1ea7n v\u00e0 c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng c\u00f2n tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. Nh\u1edd d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a v\u00e0 ph\u00e2n t\u00edch s\u00e2u, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u01a1 s\u1edf v\u1eefng ch\u1eafc h\u01a1n \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, l\u1ef1a ch\u1ecdn c\u00f4ng d\u1ee5ng\/th\u00e0nh ph\u1ea7n ph\u00f9 h\u1ee3p ho\u1eb7c \u0111\u1ea9y m\u1ea1nh k\u00eanh TM\u0110T.<\/p>\n<p>Dashboard tr\u1ef1c quan gi\u00fap r\u00fat ng\u1eafn \u0111\u00e1ng k\u1ec3 th\u1eddi gian t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u, kh\u00f4ng c\u1ea7n \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 ph\u00e2n t\u00edch d\u00e0y \u0111\u1eb7c v\u00e0 th\u1eddi gian ch\u1edd \u0111\u1ee3i. B\u00ean c\u1ea1nh \u0111\u00f3, ph\u00e2n t\u00edch theo c\u00f4ng d\u1ee5ng v\u00e0 th\u00e0nh ph\u1ea7n gi\u00fap doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng (white space) &#8211; nh\u1eefng nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n ph\u1ea9m m\u1edbi hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"tam_nhin_cua_metric\"><\/span>T\u1ea7m nh\u00ecn c\u1ee7a Metric<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Anh H\u00e0 Thanh T\u00f9ng &#8211; Ch\u1ee7 t\u1ecbch H\u0110QT Metric chia s\u1ebb: \u201cD\u1eef li\u1ec7u l\u00e0 ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f9ng l\u00fac ph\u00e1t tri\u1ec3n b\u1ee9t ph\u00e1 v\u00e0 b\u1ec1n v\u1eefng\u201d.<\/p>\n<p>Metric \u0111\u1eb7t m\u1ee5c ti\u00eau \u0111\u01b0a d\u1eef li\u1ec7u tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng gi\u00fap doanh nghi\u1ec7p Vi\u1ec7t ra quy\u1ebft \u0111\u1ecbnh nhanh v\u00e0 ch\u00ednh x\u00e1c. V\u1edbi DEMI, Metric kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o ng\u00e0nh L\u00e0m \u0111\u1eb9p &amp; Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n m\u00e0 c\u00f2n \u0111\u1ecbnh h\u01b0\u1edbng m\u1edf r\u1ed9ng sang c\u00e1c ng\u00e0nh h\u00e0ng kh\u00e1c trong t\u01b0\u01a1ng lai.<\/p>\n<p>Metric mong mu\u1ed1n DEMI s\u1ebd tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng TM\u0110T h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam. Nh\u1edd ngu\u1ed3n d\u1eef li\u1ec7u chu\u1ea9n v\u00e0 ph\u00e2n t\u00edch th\u00f4ng minh, DEMI gi\u00fap th\u01b0\u01a1ng hi\u1ec7u th\u00edch \u1ee9ng k\u1ecbp th\u1eddi v\u1edbi xu h\u01b0\u1edbng, t\u00ecm c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh trong m\u00f4i tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t.<\/p>\n<p><span style=\"font-weight: 400;\">T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 DEMI v\u00e0 c\u00e1ch d\u1eef li\u1ec7u chu\u1ea9n c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng cho th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i: <\/span><a href=\"https:\/\/metric.vn\/?utm_source=brandsvietnam&amp;utm_medium=blog&amp;utm_campaign=DEMI&amp;utm_term=https:\/\/metric.vn\/\"><b>https:\/\/metric.vn\/<\/b><\/a><\/p>\n<p>\u2014&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<blockquote><p><em>V\u1ec1 Metric.vn<\/em><\/p>\n<p><em>C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence, h\u1ed7 tr\u1ee3 h\u01a1n 100.000 doanh nghi\u1ec7p v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 1.000.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030. Metric hi\u1ec7n ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n TM\u0110T &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng) v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n<ul>\n<li><em>Website: http:\/\/www.metric.vn<\/em><\/li>\n<li><em>Email: info@metric.vn<\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u Metric ch\u00ednh th\u1ee9c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi Dashboard Ecommerce Market Intelligence (DEMI), n\u1ec1n t\u1ea3ng b\u00e1o c\u00e1o&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":911,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/DEMI-1-scaled.jpeg?fit=2560%2C1344&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=904"}],"version-history":[{"count":5,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/904\/revisions"}],"predecessor-version":[{"id":914,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/904\/revisions\/914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/911"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}