{"id":899,"date":"2025-11-21T21:40:50","date_gmt":"2025-11-21T14:40:50","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=899"},"modified":"2025-11-25T16:06:19","modified_gmt":"2025-11-25T09:06:19","slug":"metric-to-chuc-webinar-from-data-to-growth-chien-luoc-danh-muc-va-san-pham-nganh-personal-care-2026","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/metric-to-chuc-webinar-from-data-to-growth-chien-luoc-danh-muc-va-san-pham-nganh-personal-care-2026\/","title":{"rendered":"Metric t\u1ed5 ch\u1ee9c Webinar \u201cFrom Data to Growth: Chi\u1ebfn l\u01b0\u1ee3c danh m\u1ee5c v\u00e0 s\u1ea3n ph\u1ea9m ng\u00e0nh Personal Care 2026\u201d\u00a0"},"content":{"rendered":"<p><a href=\"http:\/\/metric.vn\">Metric.vn<\/a> &#8211; N\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh ch\u00ednh th\u1ee9c m\u1edf \u0111\u0103ng k\u00fd tham d\u1ef1 <strong>Webinar \u201cFrom Data to Growth: Chi\u1ebfn l\u01b0\u1ee3c Danh m\u1ee5c &amp; S\u1ea3n ph\u1ea9m ng\u00e0nh Personal Care 2026\u201d<\/strong>, di\u1ec5n ra v\u00e0o <strong>14:00 ng\u00e0y 04\/12\/2025<\/strong>. S\u1ef1 ki\u1ec7n h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p trong ng\u00e0nh Personal Care &amp; FMCG n\u1eafm b\u1eaft xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, ph\u00e1t hi\u1ec7n c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng cho n\u0103m 2026.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/metric-to-chuc-webinar-from-data-to-growth-chien-luoc-danh-muc-va-san-pham-nganh-personal-care-2026\/#toc_do_tang_truong_tich_cuc_va_tiem_nang_mo_rong_danh_muc_cua_nganh_personal_care\" title=\"T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c v\u00e0 ti\u1ec1m n\u0103ng m\u1edf r\u1ed9ng danh m\u1ee5c c\u1ee7a ng\u00e0nh Personal Care\">T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c v\u00e0 ti\u1ec1m n\u0103ng m\u1edf r\u1ed9ng danh m\u1ee5c c\u1ee7a ng\u00e0nh Personal Care<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/metric-to-chuc-webinar-from-data-to-growth-chien-luoc-danh-muc-va-san-pham-nganh-personal-care-2026\/#di_cung_co_hoi_la_thach_thuc_cho_thuong_hieu_personal_care\" title=\"\u0110i c\u00f9ng c\u01a1 h\u1ed9i l\u00e0 th\u00e1ch th\u1ee9c cho th\u01b0\u01a1ng hi\u1ec7u Personal Care\">\u0110i c\u00f9ng c\u01a1 h\u1ed9i l\u00e0 th\u00e1ch th\u1ee9c cho th\u01b0\u01a1ng hi\u1ec7u Personal Care<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/metric-to-chuc-webinar-from-data-to-growth-chien-luoc-danh-muc-va-san-pham-nganh-personal-care-2026\/#chien_luoc_danh_muc_va_san_pham_cho_nganh_personal_care_2026\" title=\"Chi\u1ebfn l\u01b0\u1ee3c danh m\u1ee5c v\u00e0 s\u1ea3n ph\u1ea9m cho ng\u00e0nh Personal Care 2026\">Chi\u1ebfn l\u01b0\u1ee3c danh m\u1ee5c v\u00e0 s\u1ea3n ph\u1ea9m cho ng\u00e0nh Personal Care 2026<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/metric-to-chuc-webinar-from-data-to-growth-chien-luoc-danh-muc-va-san-pham-nganh-personal-care-2026\/#ra_mat_bao_cao_doc_quyen_va_chuyen_sau_cua_metricvn_trong_su_kien\" title=\"Ra m\u1eaft b\u00e1o c\u00e1o \u0111\u1ed9c quy\u1ec1n v\u00e0 chuy\u00ean s\u00e2u c\u1ee7a Metric.vn trong s\u1ef1 ki\u1ec7n\">Ra m\u1eaft b\u00e1o c\u00e1o \u0111\u1ed9c quy\u1ec1n v\u00e0 chuy\u00ean s\u00e2u c\u1ee7a Metric.vn trong s\u1ef1 ki\u1ec7n<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"toc_do_tang_truong_tich_cuc_va_tiem_nang_mo_rong_danh_muc_cua_nganh_personal_care\"><\/span>T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c v\u00e0 ti\u1ec1m n\u0103ng m\u1edf r\u1ed9ng danh m\u1ee5c c\u1ee7a ng\u00e0nh Personal Care<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Theo d\u1eef li\u1ec7u t\u1eeb Metric, ng\u00e0nh Beauty &amp; Personal Care ti\u1ebfp t\u1ee5c duy tr\u00ec v\u1ecb th\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00f3m ng\u00e0nh c\u00f3 quy m\u00f4 l\u1edbn nh\u1ea5t tr\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T), khi \u0111\u00f3ng g\u00f3p <strong>17% t\u1ed5ng th\u1ecb tr\u01b0\u1eddng<\/strong> trong Q3\/2025, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng <strong>12,5 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng,<\/strong> t\u0103ng <strong>3% YoY<\/strong>. M\u1eb7c d\u00f9 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n ra gi\u1ea3m do y\u1ebfu t\u1ed1 m\u00f9a v\u1ee5, doanh thu ng\u00e0nh v\u1eabn gi\u1eef \u0111\u00e0 t\u0103ng, cho th\u1ea5y m\u1ee9c chi ti\u00eau b\u00ecnh qu\u00e2n cho s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n ng\u00e0y c\u00e0ng cao.<\/p>\n<p>\u0110i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 s\u1ef1 chuy\u1ec3n d\u1ecbch trong h\u00e0nh vi ti\u00eau d\u00f9ng: t\u1eeb t\u1eadp trung v\u00e0o <strong>Beauty <\/strong>(ch\u0103m s\u00f3c da m\u1eb7t, trang \u0111i\u1ec3m) sang c\u00e1c nh\u00f3m<strong> Body &amp; Wellness-Focused <\/strong>(ch\u0103m s\u00f3c c\u01a1 th\u1ec3, d\u01b0\u1ee1ng t\u00f3c, s\u1ea3n ph\u1ea9m v\u1ec7 sinh). Trong khi nh\u00f3m Beauty chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn nh\u1ea5t v\u1edbi <strong>62% th\u1ecb ph\u1ea7n Face Care<\/strong>, th\u00ec c\u00e1c ph\u00e2n kh\u00fac <strong>ch\u0103m s\u00f3c c\u01a1 th\u1ec3 (Body Care)<\/strong>, <strong>ch\u0103m s\u00f3c t\u00f3c (Hair Care)<\/strong> v\u00e0 <strong>v\u1ec7 sinh c\u00e1 nh\u00e2n (Hygiene)<\/strong> \u0111ang t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng, l\u1ea7n l\u01b0\u1ee3t \u0111\u1ea1t<strong> +3%, +16% v\u00e0 +31% YoY<\/strong>. S\u1ef1 d\u1ecbch chuy\u1ec3n n\u00e0y ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u01b0u ti\u00ean ch\u0103m s\u00f3c to\u00e0n di\u1ec7n, ch\u00fa tr\u1ecdng s\u1ee9c kh\u1ecfe l\u00e0n da v\u00e0 c\u01a1 th\u1ec3 thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o khu\u00f4n m\u1eb7t nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n<p>Nh\u1edd t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh v\u00e0 c\u1ea5u tr\u00fac ng\u00e0nh ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng, Personal Care m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i l\u1edbn cho th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n th\u00eam c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u01a1 th\u1ec3 v\u00e0 wellness, ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng ti\u00eau d\u00f9ng to\u00e0n di\u1ec7n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"di_cung_co_hoi_la_thach_thuc_cho_thuong_hieu_personal_care\"><\/span>\u0110i c\u00f9ng c\u01a1 h\u1ed9i l\u00e0 th\u00e1ch th\u1ee9c cho th\u01b0\u01a1ng hi\u1ec7u Personal Care<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Th\u1ecb tr\u01b0\u1eddng Personal Care ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh nh\u01b0ng c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh l\u1ea1i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c m\u1edbi. D\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng r\u1eddi r\u1ea1c v\u00e0 thi\u1ebfu th\u1ed1ng nh\u1ea5t, trong khi s\u1ef1 c\u1ea1nh tranh gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba v\u00e0 qu\u1ed1c t\u1ebf ng\u00e0y c\u00e0ng gay g\u1eaft.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-900 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/Top-10-Mat-Na-Ban-Chay-Nhat-Quy-32025-1536-x-1024-px.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/Top-10-Mat-Na-Ban-Chay-Nhat-Quy-32025-1536-x-1024-px.png?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/Top-10-Mat-Na-Ban-Chay-Nhat-Quy-32025-1536-x-1024-px.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/Top-10-Mat-Na-Ban-Chay-Nhat-Quy-32025-1536-x-1024-px.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/Top-10-Mat-Na-Ban-Chay-Nhat-Quy-32025-1536-x-1024-px.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/Top-10-Mat-Na-Ban-Chay-Nhat-Quy-32025-1536-x-1024-px.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i nhanh theo th\u00e0nh ph\u1ea7n, tr\u1ea3i nghi\u1ec7m v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, khi\u1ebfn vi\u1ec7c m\u1edf r\u1ed9ng danh m\u1ee5c, \u0111\u1eb7c bi\u1ec7t \u1edf ph\u00e2n kh\u00fac trung v\u00e0 cao c\u1ea5p tr\u1edf n\u00ean kh\u00f3 d\u1ef1 \u0111o\u00e1n h\u01a1n. Ngo\u00e0i ra, chi ph\u00ed marketing v\u00e0 chuy\u1ec3n \u0111\u1ed5i tr\u00ean c\u00e1c k\u00eanh s\u1ed1 ti\u1ebfp t\u1ee5c gia t\u0103ng, trong khi doanh nghi\u1ec7p l\u1ea1i thi\u1ebfu nh\u1eefng ngu\u1ed3n d\u1eef li\u1ec7u \u0111\u1ee7 s\u00e2u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c.<\/p>\n<p>V\u00ec th\u1ebf, chi\u1ebfn l\u01b0\u1ee3c v\u1eadn h\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean d\u1eef li\u1ec7u tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 b\u1eaft bu\u1ed9c \u0111\u1ec3 duy tr\u00ec t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. Tuy nhi\u00ean, vi\u1ec7c hi\u1ec3u \u0111\u00fang xu h\u01b0\u1edbng, n\u1eafm b\u1eaft c\u01a1 h\u1ed9i ng\u00e1ch s\u1ea3n ph\u1ea9m v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 theo th\u1eddi gian th\u1ef1c l\u1ea1i tr\u1edf th\u00e0nh b\u00e0i to\u00e1n nan gi\u1ea3i v\u1edbi h\u1ea7u h\u1ebft th\u01b0\u01a1ng hi\u1ec7u Personal Care.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"chien_luoc_danh_muc_va_san_pham_cho_nganh_personal_care_2026\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c danh m\u1ee5c v\u00e0 s\u1ea3n ph\u1ea9m cho ng\u00e0nh Personal Care 2026<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Webinar <strong>\u201cFrom Data to Growth: Chi\u1ebfn l\u01b0\u1ee3c danh m\u1ee5c v\u00e0 s\u1ea3n ph\u1ea9m ng\u00e0nh Personal Care 2026\u201d<\/strong> \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u1edbi m\u1ee5c \u0111\u00edch gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Personal Care chu\u1ea9n b\u1ecb cho giai \u0111o\u1ea1n ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c 2026, b\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng, n\u1eafm b\u1eaft xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 t\u1ed1i \u01b0u danh m\u1ee5c s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/p>\n<p><strong>Kh\u00e1ch m\u1eddi tham d\u1ef1 s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c:<\/strong><\/p>\n<ul>\n<li aria-level=\"1\">B\u1ee9c tranh to\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng Personal Care cu\u1ed1i n\u0103m 2025, t\u1eeb quy m\u00f4, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn c\u1ea5u tr\u00fac ph\u00e2n kh\u00fac.<\/li>\n<li aria-level=\"1\">Insights v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng, bao g\u1ed3m s\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb Beauty-focused sang Body &amp; Wellness-focused.<\/li>\n<li aria-level=\"1\">D\u1ef1 b\u00e1o xu h\u01b0\u1edbng 2026 v\u00e0 nh\u1eadn di\u1ec7n c\u01a1 h\u1ed9i \u201cwhite space\u201d cho ph\u00e2n kh\u00fac ch\u0103m s\u00f3c c\u01a1 th\u1ec3, hair care, hygiene v\u00e0 c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi.<\/li>\n<li aria-level=\"1\">B\u00e0i h\u1ecdc chi\u1ebfn l\u01b0\u1ee3c product &amp; portfolio d\u00e0nh ri\u00eang cho th\u01b0\u01a1ng hi\u1ec7u Personal Care, ph\u00f9 h\u1ee3p c\u1ea3 team Marketing, Ecommerce v\u00e0 R&amp;D.<\/li>\n<li aria-level=\"1\">C\u01a1 h\u1ed9i trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp c\u00f9ng chuy\u00ean gia d\u1eef li\u1ec7u v\u00e0 th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh, t\u1eeb \u0111\u00f3 \u00e1p d\u1ee5ng v\u00e0o case th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n<p><strong>\u0110\u1ed3ng h\u00e0nh c\u00f9ng ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 c\u00e1c di\u1ec5n gi\u1ea3 gi\u00e0u kinh nghi\u1ec7m:<\/strong><\/p>\n<ul>\n<li aria-level=\"1\"><strong>Ch\u1ecb Minh Huy\u1ec1n <\/strong>&#8211; Brand &amp; Product Marketing Manager t\u1ea1i Lixibox, chuy\u00ean gia Marketing trong l\u0129nh v\u1ef1c E-commerce, v\u1edbi h\u01a1n 4 n\u0103m kinh nghi\u1ec7m d\u1eabn d\u1eaft c\u00e1c chi\u1ebfn d\u1ecbch quy m\u00f4 l\u1edbn, \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n, n\u00e2ng cao s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li aria-level=\"1\"><strong>Ch\u1ecb Mai \u0110o\u00e0n<\/strong> &#8211; Brand Manager \u2013 Body Care, Ecommerce &amp; Digital Growth Strategist, Ex\u2013Project Development Manager, Sagen Groupe. Chuy\u00ean x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u body care v\u00e0 d\u1eabn d\u1eaft t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i s\u1ed1 trong ng\u00e0nh FMCG\/Beauty. S\u1edf h\u1eefu kinh nghi\u1ec7m s\u00e2u v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3n l\u00fd portfolio, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean t\u01b0 duy data-driven, gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e2ng cao l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 m\u1edf r\u1ed9ng b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111a k\u00eanh.<\/li>\n<li aria-level=\"1\"><strong>Ch\u1ecb H\u01b0\u01a1ng \u0110\u1ed7 <\/strong>&#8211; Head of Market Research t\u1ea1i Metric, chuy\u00ean gia v\u1edbi h\u01a1n 7 n\u0103m kinh nghi\u1ec7m nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 d\u1eabn d\u1eaft c\u00e1c d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng quy m\u00f4 l\u1edbn. Ch\u1ecb s\u1ebd mang \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c t\u1eeb d\u1eef li\u1ec7u th\u1ef1c ti\u1ec5n, h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"ra_mat_bao_cao_doc_quyen_va_chuyen_sau_cua_metricvn_trong_su_kien\"><\/span>Ra m\u1eaft b\u00e1o c\u00e1o \u0111\u1ed9c quy\u1ec1n v\u00e0 chuy\u00ean s\u00e2u c\u1ee7a Metric.vn trong s\u1ef1 ki\u1ec7n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trong s\u1ef1 ki\u1ec7n, Metric ra m\u1eaft b\u00e1o c\u00e1o chuy\u00ean s\u00e2u v\u00e0 \u0111\u1ed9c quy\u1ec1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n. B\u00e1o c\u00e1o mang \u0111\u1ebfn g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 nh\u1eefng bi\u1ebfn \u0111\u1ed9ng cu\u1ed1i n\u0103m 2025, s\u1ef1 chuy\u1ec3n d\u1ecbch h\u00e0nh vi ti\u00eau d\u00f9ng, c\u00e1c ph\u00e2n kh\u00fac t\u0103ng tr\u01b0\u1edfng nhanh v\u00e0 kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 khai th\u00e1c trong n\u0103m t\u1edbi.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-915\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/Frame-2147224394.png?resize=740%2C740&#038;ssl=1\" alt=\"\" width=\"740\" height=\"740\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/Frame-2147224394.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/Frame-2147224394.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/Frame-2147224394.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/Frame-2147224394.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/Frame-2147224394.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/Frame-2147224394.png?resize=200%2C200&amp;ssl=1 200w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf s\u1ed1 li\u1ec7u, b\u00e1o c\u00e1o c\u00f2n m\u1edf ra nh\u1eefng c\u00e2u chuy\u1ec7n t\u0103ng tr\u01b0\u1edfng th\u1ef1c t\u1ebf t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, gi\u00fap doanh nghi\u1ec7p r\u00fat ra b\u00e0i h\u1ecdc chi\u1ebfn l\u01b0\u1ee3c t\u1eeb ch\u00ednh b\u1ed1i c\u1ea3nh ng\u00e0nh. \u0110\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi h\u01a1n 50 l\u00e3nh \u0111\u1ea1o c\u1ea5p cao v\u00e0 chuy\u00ean gia Personal Care, nh\u1eefng ng\u01b0\u1eddi \u0111ang \u0111\u1ecbnh h\u00ecnh xu h\u01b0\u1edbng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>\u0110\u1eb7c bi\u1ec7t, m\u1ed7i kh\u00e1ch m\u1eddi s\u1ebd s\u1edf h\u1eefu b\u1ed9 <strong>d\u1eef li\u1ec7u \u0111\u1ed9c quy\u1ec1n t\u1eeb Metric<\/strong> ngay sau s\u1ef1 ki\u1ec7n v\u00e0 c\u01a1 h\u1ed9i nh\u1eadn <strong>t\u01b0 v\u1ea5n 1:1 c\u00f9ng chuy\u00ean gia<\/strong> \u0111\u1ec3 gi\u1ea3i m\u00e3 insight v\u00e0 \u1ee9ng d\u1ee5ng tr\u1ef1c ti\u1ebfp v\u00e0o k\u1ebf ho\u1ea1ch t\u0103ng tr\u01b0\u1edfng, nh\u1eb1m b\u1ee9t ph\u00e1 trong m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m v\u00e0 chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng cho 2026.<\/p>\n<p>Th\u1ecb tr\u01b0\u1eddng Personal Care \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n ph\u00e2n h\u00f3a m\u1ea1nh, n\u01a1i ch\u1ec9 nh\u1eefng doanh nghi\u1ec7p n\u1eafm b\u1eaft \u0111\u00fang xu h\u01b0\u1edbng v\u00e0 ph\u00e2n kh\u00fac t\u0103ng tr\u01b0\u1edfng m\u1edbi duy tr\u00ec \u0111\u01b0\u1ee3c t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n. <strong>Webinar \u201cFrom Data to Growth: Chi\u1ebfn l\u01b0\u1ee3c Danh m\u1ee5c &amp; S\u1ea3n ph\u1ea9m ng\u00e0nh Personal Care 2026\u201d<\/strong> c\u1ee7a Metric \u0111em \u0111\u1ebfn c\u00e1i nh\u00ecn c\u1eadp nh\u1eadt nh\u1ea5t v\u1ec1 bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 d\u1ef1 b\u00e1o 2026, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh v\u1ecb r\u00f5 c\u01a1 h\u1ed9i v\u00e0 r\u1ee7i ro tr\u01b0\u1edbc khi l\u1eadp k\u1ebf ho\u1ea1ch n\u0103m m\u1edbi.<\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u0103ng k\u00fd tham gia ngay <\/span><a href=\"https:\/\/ecommerce.metric.vn\/personalcarewebinar2025?utm_source=brandsvietnam&amp;utm_medium=pr_artical&amp;utm_campaign=webinar_personalcare_2025&amp;utm_term=https:\/\/metric.vn\/\"><span style=\"font-weight: 400;\">t\u1ea1i \u0111\u00e2y<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u1ec3 ti\u1ebfp c\u1eadn d\u1eef li\u1ec7u \u0111\u1ed9c quy\u1ec1n v\u00e0 insight m\u1edbi nh\u1ea5t t\u1eeb th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><strong>Th\u00f4ng tin s\u1ef1 ki\u1ec7n:<\/strong><\/p>\n<ul>\n<li aria-level=\"1\"><strong>Th\u1eddi gian:<\/strong> 14:00 \u2013 15:30 | Th\u1ee9 N\u0103m, ng\u00e0y 04\/12\/2025<\/li>\n<li aria-level=\"1\"><strong>H\u00ecnh th\u1ee9c:<\/strong> Webinar tr\u1ef1c tuy\u1ebfn (Online qua Google Meet, mi\u1ec5n ph\u00ed)<\/li>\n<li aria-level=\"1\"><strong>\u0110\u1ed1i t\u01b0\u1ee3ng tham d\u1ef1:<\/strong><\/li>\n<\/ul>\n<ul style=\"list-style-type: circle;\">\n<li>Nh\u00f3m Brand-side: Doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh Beauty &amp; Personal Care<\/li>\n<li>Nh\u00f3m Agency\/Media Provider\/Platform-side<\/li>\n<li>B\u00e1o ch\u00ed v\u00e0 c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong>Quy m\u00f4:<\/strong> 50+ l\u00e3nh \u0111\u1ea1o c\u1ea5p cao (C-level executives) v\u00e0 20+ kh\u00e1ch m\u1eddi thu\u1ed9c c\u1ed9ng \u0111\u1ed3ng &amp; b\u00e1o ch\u00ed chuy\u00ean ng\u00e0nh<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u2014&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/p>\n<blockquote><p><em>V\u1ec1 Metric.vn<\/em><\/p>\n<p><em>C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence, h\u1ed7 tr\u1ee3 h\u01a1n 100.000 doanh nghi\u1ec7p v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 1.000.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030. Metric hi\u1ec7n ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u nh\u01b0 VECOM, C\u1ee5c Ph\u00e1t tri\u1ec3n TM\u0110T (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng).<\/em><\/p>\n<p><em>Th\u00f4ng tin li\u00ean h\u1ec7:<\/em><\/p>\n<ul>\n<li><em>Website: <a href=\"https:\/\/www.metric.vn\/\">https:\/\/www.metric.vn<\/a><\/em><\/li>\n<li><em>Email: info@metric.vn<\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Metric.vn &#8211; N\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh ch\u00ednh th\u1ee9c m\u1edf \u0111\u0103ng k\u00fd tham d\u1ef1 Webinar \u201cFrom Data to Growth: Chi\u1ebfn&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":901,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,3],"tags":[],"class_list":["post-899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/20251121-152008-1-scaled.jpeg?fit=2560%2C1440&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=899"}],"version-history":[{"count":6,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/899\/revisions"}],"predecessor-version":[{"id":920,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/899\/revisions\/920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/901"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}