{"id":882,"date":"2025-11-15T16:22:01","date_gmt":"2025-11-15T09:22:01","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=882"},"modified":"2025-11-15T16:22:01","modified_gmt":"2025-11-15T09:22:01","slug":"thi-truong-may-triet-long-tai-nha-vuot-moc-700-ty-dong","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/thi-truong-may-triet-long-tai-nha-vuot-moc-700-ty-dong\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 v\u01b0\u1ee3t m\u1ed1c 700 t\u1ef7 \u0111\u1ed3ng &#8211; Xu h\u01b0\u1edbng \u201cmang spa v\u1ec1 nh\u00e0\u201d\u00a0"},"content":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 d\u1ecbch chuy\u1ec3n m\u1ea1nh m\u1ebd t\u1eeb c\u00e1c d\u1ecbch v\u1ee5 spa truy\u1ec1n th\u1ed1ng sang c\u00e1c gi\u1ea3i ph\u00e1p ch\u0103m s\u00f3c chuy\u00ean s\u00e2u ngay t\u1ea1i gia. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean vi\u1ec7c ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng, thu\u1eadn ti\u1ec7n nh\u01b0ng v\u1eabn hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi tr\u1ea3i nghi\u1ec7m t\u1ea1i spa. Trong \u0111\u00f3, m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 n\u1ed5i l\u00ean nh\u01b0 ph\u00e2n kh\u00fac t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t, \u0111\u1ea1i di\u1ec7n cho xu h\u01b0\u1edbng &#8220;mang spa v\u1ec1 nh\u00e0&#8221;.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/thi-truong-may-triet-long-tai-nha-vuot-moc-700-ty-dong\/#1_thi_truong_dung_cu_lam_dep_dang_tang_truong_manh_me\" title=\"1. Th\u1ecb tr\u01b0\u1eddng d\u1ee5ng c\u1ee5 l\u00e0m \u0111\u1eb9p \u0111ang t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd\">1. Th\u1ecb tr\u01b0\u1eddng d\u1ee5ng c\u1ee5 l\u00e0m \u0111\u1eb9p \u0111ang t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/thi-truong-may-triet-long-tai-nha-vuot-moc-700-ty-dong\/#11_doanh_so_toan_nganh_dat_gan_3000_ty_dong_tang_6_yoy\" title=\"1.1. Doanh s\u1ed1 to\u00e0n ng\u00e0nh \u0111\u1ea1t g\u1ea7n 3.000 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 6% YoY\">1.1. Doanh s\u1ed1 to\u00e0n ng\u00e0nh \u0111\u1ea1t g\u1ea7n 3.000 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 6% YoY<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/thi-truong-may-triet-long-tai-nha-vuot-moc-700-ty-dong\/#12_su_sang_loc_tu_nhien_cua_thi_truong_%e2%80%93_chi_nhung_thuong_hieu_that_su_manh_moi_tru_vung\" title=\"1.2. S\u1ef1 s\u00e0ng l\u1ecdc t\u1ef1 nhi\u00ean c\u1ee7a th\u1ecb tr\u01b0\u1eddng &#8211; ch\u1ec9 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u1eadt s\u1ef1 m\u1ea1nh m\u1edbi tr\u1ee5 v\u1eefng\">1.2. S\u1ef1 s\u00e0ng l\u1ecdc t\u1ef1 nhi\u00ean c\u1ee7a th\u1ecb tr\u01b0\u1eddng &#8211; ch\u1ec9 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u1eadt s\u1ef1 m\u1ea1nh m\u1edbi tr\u1ee5 v\u1eefng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/thi-truong-may-triet-long-tai-nha-vuot-moc-700-ty-dong\/#13_tac_dong_cua_tmdt_co_hoi_mo_rong_thi_phan_nhung_ap_luc_canh_tranh_khoc_liet_hon\" title=\"1.3. T\u00e1c \u0111\u1ed9ng c\u1ee7a TM\u0110T: C\u01a1 h\u1ed9i m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n nh\u01b0ng \u00e1p l\u1ef1c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t h\u01a1n\">1.3. T\u00e1c \u0111\u1ed9ng c\u1ee7a TM\u0110T: C\u01a1 h\u1ed9i m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n nh\u01b0ng \u00e1p l\u1ef1c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t h\u01a1n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/thi-truong-may-triet-long-tai-nha-vuot-moc-700-ty-dong\/#2_may_triet_long_tai_nha_%e2%80%93_phan_khuc_tang_truong_nhanh_nhat_chiem_30_thi_truong\" title=\"2. M\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 &#8211; Ph\u00e2n kh\u00fac t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t, chi\u1ebfm 30% th\u1ecb tr\u01b0\u1eddng\">2. M\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 &#8211; Ph\u00e2n kh\u00fac t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t, chi\u1ebfm 30% th\u1ecb tr\u01b0\u1eddng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/thi-truong-may-triet-long-tai-nha-vuot-moc-700-ty-dong\/#21_doanh_thu_vuot_700_ty_dong_aup_trung_binh_3_trieu_dongsan_pham\" title=\"2.1. Doanh thu v\u01b0\u1ee3t 700 t\u1ef7 \u0111\u1ed3ng, AUP trung b\u00ecnh 3 tri\u1ec7u \u0111\u1ed3ng\/s\u1ea3n ph\u1ea9m\">2.1. Doanh thu v\u01b0\u1ee3t 700 t\u1ef7 \u0111\u1ed3ng, AUP trung b\u00ecnh 3 tri\u1ec7u \u0111\u1ed3ng\/s\u1ea3n ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/thi-truong-may-triet-long-tai-nha-vuot-moc-700-ty-dong\/#22_ly_do_nguoi_dung_ua_chuong_may_triet_long_tai_nha\" title=\"2.2. L\u00fd do ng\u01b0\u1eddi d\u00f9ng \u01b0a chu\u1ed9ng m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0\">2.2. L\u00fd do ng\u01b0\u1eddi d\u00f9ng \u01b0a chu\u1ed9ng m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/thi-truong-may-triet-long-tai-nha-vuot-moc-700-ty-dong\/#23_phan_khuc_san_pham_muc_gia_pho_bien_hien_nay\" title=\"2.3. Ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m &amp; m\u1ee9c gi\u00e1 ph\u1ed5 bi\u1ebfn hi\u1ec7n nay\">2.3. Ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m &amp; m\u1ee9c gi\u00e1 ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/metric.vn\/insights\/thi-truong-may-triet-long-tai-nha-vuot-moc-700-ty-dong\/#3_nhung_thuong_hieu_chien_luoc_noi_bat_trong_nganh\" title=\"3. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u &amp; chi\u1ebfn l\u01b0\u1ee3c n\u1ed5i b\u1eadt trong ng\u00e0nh\">3. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u &amp; chi\u1ebfn l\u01b0\u1ee3c n\u1ed5i b\u1eadt trong ng\u00e0nh<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/metric.vn\/insights\/thi-truong-may-triet-long-tai-nha-vuot-moc-700-ty-dong\/#31_top_thuong_hieu_may_triet_long_tai_nha_noi_bat\" title=\"3.1. Top th\u01b0\u01a1ng hi\u1ec7u m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 n\u1ed5i b\u1eadt\">3.1. Top th\u01b0\u01a1ng hi\u1ec7u m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 n\u1ed5i b\u1eadt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/metric.vn\/insights\/thi-truong-may-triet-long-tai-nha-vuot-moc-700-ty-dong\/#32_case_study_halio_thuong_hieu_thanh_cong_trong_cuoc_dua_khoc_liet\" title=\"3.2. Case study Halio: th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng trong cu\u1ed9c \u0111ua kh\u1ed1c li\u1ec7t\">3.2. Case study Halio: th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng trong cu\u1ed9c \u0111ua kh\u1ed1c li\u1ec7t<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/metric.vn\/insights\/thi-truong-may-triet-long-tai-nha-vuot-moc-700-ty-dong\/#4_xu_huong_%e2%80%9cmang_spa_ve_nha%e2%80%9d_va_trien_vong_tuong_lai\" title=\"4. Xu h\u01b0\u1edbng \u201cmang spa v\u1ec1 nh\u00e0\u201d v\u00e0 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai\">4. Xu h\u01b0\u1edbng \u201cmang spa v\u1ec1 nh\u00e0\u201d v\u00e0 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/metric.vn\/insights\/thi-truong-may-triet-long-tai-nha-vuot-moc-700-ty-dong\/#tac_dong_sau_covid-19_cham_soc_ca_nhan_tai_nha_tro_thanh_thoi_quen_lau_dai\" title=\"T\u00e1c \u0111\u1ed9ng sau COVID-19: ch\u0103m s\u00f3c c\u00e1 nh\u00e2n t\u1ea1i nh\u00e0 tr\u1edf th\u00e0nh th\u00f3i quen l\u00e2u d\u00e0i\">T\u00e1c \u0111\u1ed9ng sau COVID-19: ch\u0103m s\u00f3c c\u00e1 nh\u00e2n t\u1ea1i nh\u00e0 tr\u1edf th\u00e0nh th\u00f3i quen l\u00e2u d\u00e0i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/metric.vn\/insights\/thi-truong-may-triet-long-tai-nha-vuot-moc-700-ty-dong\/#tiet_kiem_hon_so_voi_lieu_trinh_tai_spa\" title=\"Ti\u1ebft ki\u1ec7m h\u01a1n so v\u1edbi li\u1ec7u tr\u00ecnh t\u1ea1i spa\">Ti\u1ebft ki\u1ec7m h\u01a1n so v\u1edbi li\u1ec7u tr\u00ecnh t\u1ea1i spa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/metric.vn\/insights\/thi-truong-may-triet-long-tai-nha-vuot-moc-700-ty-dong\/#yeu_to_rieng_tu_tien_loi\" title=\"Y\u1ebfu t\u1ed1 ri\u00eang t\u01b0 &amp; ti\u1ec7n l\u1ee3i\">Y\u1ebfu t\u1ed1 ri\u00eang t\u01b0 &amp; ti\u1ec7n l\u1ee3i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/metric.vn\/insights\/thi-truong-may-triet-long-tai-nha-vuot-moc-700-ty-dong\/#gen_z_va_millennials_%e2%80%93_luc_luong_tieu_dung_moi_yeu_thich_cong_nghe_va_trai_nghiem_tai_nha\" title=\"Gen Z v\u00e0 Millennials &#8211; l\u1ef1c l\u01b0\u1ee3ng ti\u00eau d\u00f9ng m\u1edbi y\u00eau th\u00edch c\u00f4ng ngh\u1ec7 v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ea1i nh\u00e0\">Gen Z v\u00e0 Millennials &#8211; l\u1ef1c l\u01b0\u1ee3ng ti\u00eau d\u00f9ng m\u1edbi y\u00eau th\u00edch c\u00f4ng ngh\u1ec7 v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ea1i nh\u00e0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/metric.vn\/insights\/thi-truong-may-triet-long-tai-nha-vuot-moc-700-ty-dong\/#5_ket_luan\" title=\"5. K\u1ebft lu\u1eadn\">5. K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_thi_truong_dung_cu_lam_dep_dang_tang_truong_manh_me\"><\/span>1. Th\u1ecb tr\u01b0\u1eddng d\u1ee5ng c\u1ee5 l\u00e0m \u0111\u1eb9p \u0111ang t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nhu c\u1ea7u l\u00e0m \u0111\u1eb9p ch\u1ee7 \u0111\u1ed9ng, c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m t\u1ea1i nh\u00e0 \u0111ang l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a to\u00e0n ng\u00e0nh d\u1ee5ng c\u1ee5 l\u00e0m \u0111\u1eb9p c\u00f4ng ngh\u1ec7 cao.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_doanh_so_toan_nganh_dat_gan_3000_ty_dong_tang_6_yoy\"><\/span>1.1. Doanh s\u1ed1 to\u00e0n ng\u00e0nh \u0111\u1ea1t g\u1ea7n 3.000 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 6% YoY<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Theo Metric &#8211; N\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, th\u1ecb tr\u01b0\u1eddng d\u1ee5ng c\u1ee5 l\u00e0m \u0111\u1eb9p Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ea1t doanh s\u1ed1 g\u1ea7n 3.000 t\u1ef7 \u0111\u1ed3ng trong 12 th\u00e1ng g\u1ea7n nh\u1ea5t, t\u0103ng 6% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. Con s\u1ed1 n\u00e0y ph\u1ea3n \u00e1nh m\u1ed9t s\u1ee9c mua \u1ed5n \u0111\u1ecbnh v\u00e0 nhu c\u1ea7u ch\u0103m s\u00f3c c\u00e1 nh\u00e2n kh\u00f4ng ng\u1eebng gia t\u0103ng, b\u1ea5t ch\u1ea5p nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 kinh t\u1ebf.<\/p>\n<p>S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y ch\u1ee9ng minh r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ng\u00e0y c\u00e0ng \u01b0u ti\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh ti\u1ec7n l\u1ee3i, ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-885 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-2.jpg?resize=740%2C556&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 v\u01b0\u1ee3t m\u1ed1c 700 t\u1ef7 \u0111\u1ed3ng - Xu h\u01b0\u1edbng \u201cmang spa v\u1ec1 nh\u00e0\u201d\u00a0\" width=\"740\" height=\"556\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-2.jpg?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-2.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-2.jpg?resize=1024%2C769&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-2.jpg?resize=768%2C577&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-2.jpg?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<blockquote><p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/metric.vn\/resource\/blog\/metric-bao-cao-thi-truong-san-thuong-mai-dien-tu-viet-nam-quy-3-2025\">B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam Qu\u00fd 3\/2025<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"12_su_sang_loc_tu_nhien_cua_thi_truong_%e2%80%93_chi_nhung_thuong_hieu_that_su_manh_moi_tru_vung\"><\/span>1.2. S\u1ef1 s\u00e0ng l\u1ecdc t\u1ef1 nhi\u00ean c\u1ee7a th\u1ecb tr\u01b0\u1eddng &#8211; ch\u1ec9 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u1eadt s\u1ef1 m\u1ea1nh m\u1edbi tr\u1ee5 v\u1eefng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u00e1ng ch\u00fa \u00fd, trong khi doanh thu th\u1ecb tr\u01b0\u1eddng t\u0103ng th\u00ec s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f3 l\u01b0\u1ee3t b\u00e1n gi\u1ea3m 9%, s\u1ed1 l\u01b0\u1ee3ng gian h\u00e0ng c\u00f3 l\u01b0\u1ee3t b\u00e1n c\u0169ng gi\u1ea3m t\u1edbi 11%, v\u1edbi h\u01a1n 10 ngh\u00ecn nh\u00e0 b\u00e1n ho\u1ea1t \u0111\u1ed9ng. S\u1ef1 d\u1ecbch chuy\u1ec3n n\u00e0y cho th\u1ea5y s\u1ef1 canh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t.<\/p>\n<p>Nh\u1eefng s\u1ed1 li\u1ec7u n\u00e0y ph\u1ea3n \u00e1nh m\u1ed9t xu h\u01b0\u1edbng s\u00e0ng l\u1ecdc t\u1ef1 nhi\u00ean c\u1ee7a th\u1ecb tr\u01b0\u1eddng, n\u01a1i ch\u1ec9 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 m\u1ea1nh, c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng m\u1edbi c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. \u0110\u1ed3ng th\u1eddi, xu h\u01b0\u1edbng n\u00e0y c\u0169ng \u0111\u1eb7t ra m\u1ed9t y\u00eau c\u1ea7u c\u1ea5p thi\u1ebft: c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 cung c\u1ea5p ph\u1ea3i li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 duy tr\u00ec v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u200b<\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_tac_dong_cua_tmdt_co_hoi_mo_rong_thi_phan_nhung_ap_luc_canh_tranh_khoc_liet_hon\"><\/span>1.3. T\u00e1c \u0111\u1ed9ng c\u1ee7a TM\u0110T: C\u01a1 h\u1ed9i m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n nh\u01b0ng \u00e1p l\u1ef1c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t h\u01a1n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>S\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) trong 3 n\u0103m g\u1ea7n \u0111\u00e2y \u0111\u00e3 t\u00e1i \u0111\u1ecbnh h\u00ecnh to\u00e0n b\u1ed9 ng\u00e0nh h\u00e0ng d\u1ee5ng c\u1ee5 l\u00e0m \u0111\u1eb9p v\u00e0 thi\u1ebft b\u1ecb ch\u0103m s\u00f3c c\u00e1 nh\u00e2n. Nh\u1edd kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng, chi ph\u00ed th\u1ea5p v\u00e0 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c, TM\u0110T \u0111\u00e3 m\u1edf ra c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n ch\u01b0a t\u1eebng c\u00f3 cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 l\u00e0m \u0111\u1eb9p t\u1ea1i nh\u00e0 nh\u01b0 m\u00e1y r\u1eeda m\u1eb7t, m\u00e1y tri\u1ec7t l\u00f4ng, hay thi\u1ebft b\u1ecb massage da. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1edd \u0111\u00e2y c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u &#8211; so s\u00e1nh &#8211; \u0111\u1eb7t mua ch\u1ec9 trong v\u00e0i ph\u00fat, khi\u1ebfn h\u00e0nh vi mua s\u1eafm d\u1ecbch chuy\u1ec3n m\u1ea1nh sang h\u00ecnh th\u1ee9c online.<\/p>\n<p>Tuy nhi\u00ean, TM\u0110T c\u0169ng \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ee9c \u00e9p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o h\u00ecnh \u1ea3nh, tr\u1ea3i nghi\u1ec7m, n\u1ed9i dung th\u1ef1c t\u1ebf, v\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o \u0111\u1ec3 gi\u1eef v\u1eefng v\u1ecb th\u1ebf trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n<p>Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng d\u1ee5ng c\u1ee5 l\u00e0m \u0111\u1eb9p \u0111ang s\u00f4i \u0111\u1ed9ng v\u00e0 c\u00f3 t\u00ednh s\u00e0ng l\u1ecdc cao, m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 \u0111\u00e3 n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t &#8220;ng\u00f4i sao&#8221; s\u00e1ng nh\u1ea5t, d\u1eabn \u0111\u1ea7u v\u1ec1 c\u1ea3 quy m\u00f4 doanh s\u1ed1 l\u1eabn gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_may_triet_long_tai_nha_%e2%80%93_phan_khuc_tang_truong_nhanh_nhat_chiem_30_thi_truong\"><\/span>2. M\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 &#8211; Ph\u00e2n kh\u00fac t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t, chi\u1ebfm 30% th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>S\u1ef1 m\u1edf r\u1ed9ng nhanh ch\u00f3ng c\u1ee7a c\u00e1c k\u00eanh b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn \u0111\u00e3 gi\u00fap th\u1ecb tr\u01b0\u1eddng d\u1ee5ng c\u1ee5 l\u00e0m \u0111\u1eb9p tr\u1edf n\u00ean phong ph\u00fa h\u01a1n, mang l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng nhi\u1ec1u l\u1ef1a ch\u1ecdn \u0111a d\u1ea1ng c\u1ea3 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u l\u1eabn m\u1ee9c gi\u00e1. Trong \u0111\u00f3, m\u00e1y tri\u1ec7t l\u00f4ng l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00f3m s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt nh\u1ea5t, ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd trong 12 th\u00e1ng qua.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"21_doanh_thu_vuot_700_ty_dong_aup_trung_binh_3_trieu_dongsan_pham\"><\/span>2.1. Doanh thu v\u01b0\u1ee3t 700 t\u1ef7 \u0111\u1ed3ng, AUP trung b\u00ecnh 3 tri\u1ec7u \u0111\u1ed3ng\/s\u1ea3n ph\u1ea9m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Theo d\u1eef li\u1ec7u t\u1eeb Metric, doanh s\u1ed1 nh\u00f3m s\u1ea3n ph\u1ea9m m\u00e1y tri\u1ec7t l\u00f4ng v\u01b0\u1ee3t m\u1ed1c 700 t\u1ef7 \u0111\u1ed3ng trong, chi\u1ebfm kho\u1ea3ng 30% t\u1ed5ng gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng d\u1ee5ng c\u1ee5 l\u00e0m \u0111\u1eb9p tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, th\u1ec3 hi\u1ec7n s\u1ee9c b\u1eadt v\u00e0 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh h\u00e0ng n\u00e0y.<\/p>\n<p>\u0110\u1eb7c bi\u1ec7t, tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u00e0y, m\u00e1y tri\u1ec7t l\u00f4ng tr\u1edf th\u00e0nh d\u00f2ng s\u1ea3n ph\u1ea9m d\u1eabn \u0111\u1ea7u v\u1ec1 gi\u00e1 trung b\u00ecnh tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m b\u00e1n (AUP) l\u00ean \u0111\u1ebfn 3.000.000 \u0111\u1ed3ng.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-886 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-3.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 v\u01b0\u1ee3t m\u1ed1c 700 t\u1ef7 \u0111\u1ed3ng - Xu h\u01b0\u1edbng \u201cmang spa v\u1ec1 nh\u00e0\u201d\u00a0\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-3.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-3.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-3.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-3.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-3.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-3.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>N\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, tri\u1ec7t l\u00f4ng l\u00e0 d\u1ecbch v\u1ee5 ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ea1i c\u00e1c spa, th\u1ea9m m\u1ef9 vi\u1ec7n v\u1edbi chi ph\u00ed cao v\u00e0 m\u1ea5t th\u1eddi gian di chuy\u1ec3n, th\u00ec gi\u1edd \u0111\u00e2y, m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i. H\u1ecd \u01b0u ti\u00ean s\u1ef1 ch\u1ee7 \u0111\u1ed9ng, ri\u00eang t\u01b0 v\u00e0 ti\u1ec7n l\u1ee3i, \u0111\u1ed3ng th\u1eddi nh\u1eadn th\u1ea5y r\u1eb1ng kho\u1ea3n \u0111\u1ea7u t\u01b0 cho m\u1ed9t thi\u1ebft b\u1ecb ch\u1ea5t l\u01b0\u1ee3ng cao c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi d\u1ecbch v\u1ee5 truy\u1ec1n th\u1ed1ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"22_ly_do_nguoi_dung_ua_chuong_may_triet_long_tai_nha\"><\/span>2.2. L\u00fd do ng\u01b0\u1eddi d\u00f9ng \u01b0a chu\u1ed9ng m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 kh\u00f4ng ph\u1ea3i ng\u1eabu nhi\u00ean. S\u1ea3n ph\u1ea9m n\u00e0y \u0111\u00e1p \u1ee9ng tr\u1ecdn v\u1eb9n nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i, v\u1edbi ba l\u00fd do ch\u00ednh khi\u1ebfn m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng:<\/p>\n<p>Ti\u1ebft ki\u1ec7m chi ph\u00ed l\u00e2u d\u00e0i: Thay v\u00ec ph\u1ea3i chi t\u1eeb 10 &#8211; 20 tri\u1ec7u \u0111\u1ed3ng cho li\u1ec7u tr\u00ecnh tri\u1ec7t l\u00f4ng t\u1ea1i spa, ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 c\u1ea7n \u0111\u1ea7u t\u01b0 kho\u1ea3ng 5 tri\u1ec7u \u0111\u1ed3ng cho m\u1ed9t thi\u1ebft b\u1ecb ch\u1ea5t l\u01b0\u1ee3ng cao c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u n\u0103m. \u0110\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn kinh t\u1ebf v\u00e0 th\u00f4ng minh, \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi mu\u1ed1n duy tr\u00ec hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i m\u00e0 kh\u00f4ng t\u1ed1n chi ph\u00ed t\u00e1i d\u1ecbch v\u1ee5.<\/p>\n<p>Ch\u1ee7 \u0111\u1ed9ng v\u00e0 ti\u1ec7n l\u1ee3i: M\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n li\u1ec7u tr\u00ecnh b\u1ea5t c\u1ee9 l\u00fac n\u00e0o, kh\u00f4ng c\u1ea7n di chuy\u1ec3n hay \u0111\u1eb7t l\u1ecbch h\u1eb9n. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i s\u1ef1 linh ho\u1ea1t t\u1ed1i \u0111a, ph\u00f9 h\u1ee3p v\u1edbi nh\u1ecbp s\u1ed1ng b\u1eadn r\u1ed9n c\u1ee7a ph\u1ee5 n\u1eef hi\u1ec7n \u0111\u1ea1i, gi\u00fap h\u1ecd duy tr\u00ec l\u00e0n da m\u1ecbn m\u00e0ng ngay t\u1ea1i kh\u00f4ng gian ri\u00eang.<\/p>\n<p>Hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng spa: Nh\u1edd \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 tri\u1ec7t l\u00f4ng ti\u00ean ti\u1ebfn, c\u00e1c thi\u1ebft b\u1ecb tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 ng\u00e0y nay mang l\u1ea1i hi\u1ec7u qu\u1ea3 l\u00e0m m\u1ecbn v\u00e0 gi\u1ea3m m\u1ecdc l\u00f4ng r\u00f5 r\u1ec7t, kh\u00f4ng thua k\u00e9m li\u1ec7u tr\u00ecnh chuy\u00ean nghi\u1ec7p.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"23_phan_khuc_san_pham_muc_gia_pho_bien_hien_nay\"><\/span>2.3. Ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m &amp; m\u1ee9c gi\u00e1 ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Th\u1ecb tr\u01b0\u1eddng m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 \u0111ang c\u00f3 s\u1ef1 ph\u00e2n ho\u00e1 r\u00f5 r\u1ec7t theo m\u1ee9c gi\u00e1 v\u00e0 c\u00f4ng ngh\u1ec7, ph\u1ea3n \u00e1nh nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ba ph\u00e2n kh\u00fac ch\u00ednh:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Ph\u00e2n kh\u00fac b\u00ecnh d\u00e2n (d\u01b0\u1edbi 2 tri\u1ec7u \u0111\u1ed3ng):<\/strong> T\u1eadp trung v\u00e0o c\u00e1c d\u00f2ng m\u00e1y c\u01a1 b\u1ea3n v\u00e0 s\u1ed1 xung \u00e1nh s\u00e1ng h\u1ea1n ch\u1ebf. \u0110\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u ho\u1eb7c ch\u1ec9 s\u1eed d\u1ee5ng cho v\u00f9ng da nh\u1ecf.<\/li>\n<li aria-level=\"1\"><strong>Ph\u00e2n kh\u00fac t\u1ea7m trung (2 &#8211; 5 tri\u1ec7u \u0111\u1ed3ng):<\/strong> C\u00e1c s\u1ea3n ph\u1ea9m trong nh\u00f3m n\u00e0y th\u01b0\u1eddng t\u00edch h\u1ee3p l\u00e0m l\u1ea1nh b\u1ec1 m\u1eb7t da v\u00e0 c\u00f3 tu\u1ed5i th\u1ecd cao. \u0110\u00e2y c\u0169ng l\u00e0 nh\u00f3m t\u1ea1o ra s\u1ea3n l\u01b0\u1ee3ng b\u00e1n l\u1edbn nh\u1ea5t tr\u00ean c\u00e1c s\u00e0n TM\u0110T nh\u01b0 Shopee v\u00e0 TikTok Shop.<\/li>\n<li aria-level=\"1\"><strong>Ph\u00e2n kh\u00fac cao c\u1ea5p (tr\u00ean 5 tri\u1ec7u \u0111\u1ed3ng):<\/strong> D\u1eabn \u0111\u1ea7u b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u1ebfn t\u1eeb Nh\u1eadt B\u1ea3n, H\u00e0n Qu\u1ed1c v\u00e0 ch\u00e2u \u00c2u, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 Sapphire Cooling ti\u00ean ti\u1ebfn. C\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y h\u01b0\u1edbng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m chuy\u00ean nghi\u1ec7p t\u1ea1i nh\u00e0, c\u00f3 AUP (Average Unit Price) cao v\u00e0 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn t\u1ed1t.<\/li>\n<\/ul>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-887 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-4.png?resize=740%2C493&#038;ssl=1\" alt=\"Th\u1ecb tr\u01b0\u1eddng m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 v\u01b0\u1ee3t m\u1ed1c 700 t\u1ef7 \u0111\u1ed3ng - Xu h\u01b0\u1edbng \u201cmang spa v\u1ec1 nh\u00e0\u201d\u00a0\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-4.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-4.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-4.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-4.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-4.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-4.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>S\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, \u0111\u1eb7c bi\u1ec7t \u1edf ph\u00e2n kh\u00fac trung v\u00e0 cao c\u1ea5p, \u0111ang t\u1ea1o ra s\u00e2n ch\u01a1i h\u1ea5p d\u1eabn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bi\u1ebft \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m r\u00f5 r\u00e0ng, c\u1ea3 v\u1ec1 c\u00f4ng ngh\u1ec7 l\u1eabn chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_nhung_thuong_hieu_chien_luoc_noi_bat_trong_nganh\"><\/span>3. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u &amp; chi\u1ebfn l\u01b0\u1ee3c n\u1ed5i b\u1eadt trong ng\u00e0nh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Th\u1ecb tr\u01b0\u1eddng m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 hi\u1ec7n \u0111ang l\u00e0 cu\u1ed9c \u0111ua c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, c\u1ea3 qu\u1ed1c t\u1ebf l\u1eabn n\u1ed9i \u0111\u1ecba. M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c ri\u00eang \u0111\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111ang t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u00e0 c\u00f3 t\u00ednh s\u00e0ng l\u1ecdc cao..<\/p>\n<h3><span class=\"ez-toc-section\" id=\"31_top_thuong_hieu_may_triet_long_tai_nha_noi_bat\"><\/span>3.1. Top th\u01b0\u01a1ng hi\u1ec7u m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 n\u1ed5i b\u1eadt<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Shopee, Lazada v\u00e0 TikTok Shop, c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0. M\u1ed9t s\u1ed1 c\u00e1i t\u00ean n\u1ed5i b\u1eadt g\u1ed3m:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Halio:<\/strong> g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o ng\u00e1ch s\u1ea3n ph\u1ea9m tri\u1ec7t l\u00f4ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c d\u00f2ng m\u00e1y tri\u1ec7t l\u1ea1nh.<\/li>\n<li aria-level=\"1\"><strong>Ulike:<\/strong> l\u00e0 th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p \u0111\u1ebfn t\u1eeb H\u00e0n Qu\u1ed1c, th\u00e0nh c\u00f4ng nh\u1edd \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o truy\u1ec1n th\u00f4ng h\u00ecnh \u1ea3nh v\u00e0 qu\u1ea3ng b\u00e1 tr\u00ean TikTok Shop, t\u1ea1o hi\u1ec7u \u1ee9ng lan t\u1ecfa trong gi\u1edbi tr\u1ebb.<\/li>\n<li aria-level=\"1\"><strong>Rio Beauty:<\/strong> l\u00e0 th\u01b0\u01a1ng hi\u1ec7u t\u1eeb Anh Qu\u1ed1c, Rio Beauty h\u01b0\u1edbng \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng y\u00eau th\u00edch thi\u1ebft k\u1ebf tinh t\u1ebf. C\u00e1c d\u00f2ng m\u00e1y c\u1ee7a h\u00e3ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 \u0111\u1ed9 b\u1ec1n v\u00e0 hi\u1ec7u qu\u1ea3 \u1ed5n \u0111\u1ecbnh sau th\u1eddi gian d\u00e0i s\u1eed d\u1ee5ng.<\/li>\n<li aria-level=\"1\"><strong>Philips Lumea:<\/strong> th\u01b0\u01a1ng hi\u1ec7u l\u00e2u \u0111\u1eddi \u0111\u1ebfn t\u1eeb H\u00e0 Lan, n\u1ed5i b\u1eadt v\u1edbi c\u00f4ng ngh\u1ec7 c\u1ea3m bi\u1ebfn m\u00e0u da, l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng cho ph\u00e2n kh\u00fac cao c\u1ea5p, mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m g\u1ea7n t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi li\u1ec7u tr\u00ecnh t\u1ea1i spa.<\/li>\n<\/ul>\n<p>T\u1ed5ng th\u1ec3, c\u00f3 th\u1ec3 th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 t\u1ea1i Vi\u1ec7t Nam \u0111ang ng\u00e0y c\u00e0ng \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o c\u00f4ng ngh\u1ec7, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng kh\u00e1c bi\u1ec7t \u0111\u1ec3 gi\u1eef v\u1eefng v\u1ecb th\u1ebf tr\u00ean k\u00eanh TM\u0110T.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"32_case_study_halio_thuong_hieu_thanh_cong_trong_cuoc_dua_khoc_liet\"><\/span>3.2. Case study Halio: th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng trong cu\u1ed9c \u0111ua kh\u1ed1c li\u1ec7t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng m\u00e1y tri\u1ec7t l\u00f4ng ng\u00e0y c\u00e0ng c\u1ea1nh tranh, v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc, Halio v\u1eabn kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1i t\u00ean \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t tin t\u01b0\u1edfng v\u00e0 l\u1ef1a ch\u1ecdn nhi\u1ec1u nh\u1ea5t nh\u1edd v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kh\u00f4n ngoan.<\/p>\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c \u201cth\u1ed1ng tr\u1ecb ng\u00e1ch\u201d:<\/strong> Thay v\u00ec d\u00e0n tr\u1ea3i sang nhi\u1ec1u d\u00f2ng thi\u1ebft b\u1ecb l\u00e0m \u0111\u1eb9p, Halio ch\u1ecdn t\u1eadp trung v\u00e0o ng\u00e1ch m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0. Nh\u1edd \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c d\u1ea3i s\u1ea3n ph\u1ea9m r\u00f5 r\u00e0ng theo t\u1eebng m\u1ee9c gi\u00e1, \u0111\u00e1p \u1ee9ng \u0111a d\u1ea1ng nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p><strong>Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng l\u00e0m tr\u1ecdng t\u00e2m:<\/strong> S\u1ef1 \u0111a d\u1ea1ng c\u1ee7a Halio kh\u00f4ng n\u1eb1m \u1edf gi\u00e1 b\u00e1n, m\u00e0 c\u00f2n \u1edf thi\u1ebft k\u1ebf, c\u00f4ng ngh\u1ec7, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, c\u00e1c g\u00f3i khuy\u1ebfn m\u00e3i v\u00e0 qu\u00e0 t\u1eb7ng h\u1ea5p d\u1eabn. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u00e3 gi\u00fap Halio \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea5t k\u1ef3 kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u tri\u1ec7t l\u00f4ng, \u1edf c\u00e1c ph\u00e2n kh\u00fac gi\u00e1 kh\u00e1c nhau c\u0169ng \u0111\u1ec1u c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y m\u1ed9t s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, gi\u00fap h\u1ecd chi\u1ebfm l\u0129nh ho\u00e0n to\u00e0n th\u1ecb ph\u1ea7n n\u00e0y.<\/p>\n<p>Th\u00e0nh c\u00f4ng c\u1ee7a Halio c\u0169ng nh\u01b0 s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 ph\u1ea3n \u00e1nh m\u1ed9t xu h\u01b0\u1edbng ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u \u0111ang lan r\u1ed9ng: \u201cmang spa v\u1ec1 nh\u00e0\u201d, n\u01a1i ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p l\u00e0m \u0111\u1eb9p ti\u1ec7n l\u1ee3i, an to\u00e0n v\u00e0 hi\u1ec7u qu\u1ea3 ngay t\u1ea1i kh\u00f4ng gian ri\u00eang c\u1ee7a m\u00ecnh.<\/p>\n<blockquote><p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/metric.vn\/resource\/blog\/cuoc-dua-khuyen-mai-cuoi-nam-2025-chien-luoc-tang-truong-ben-vung\">Cu\u1ed9c \u0110ua Khuy\u1ebfn M\u00e3i Cu\u1ed1i N\u0103m 2025 &amp; Chi\u1ebfn L\u01b0\u1ee3c T\u0103ng Tr\u01b0\u1edfng B\u1ec1n V\u1eefng<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"4_xu_huong_%e2%80%9cmang_spa_ve_nha%e2%80%9d_va_trien_vong_tuong_lai\"><\/span>4. Xu h\u01b0\u1edbng \u201cmang spa v\u1ec1 nh\u00e0\u201d v\u00e0 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Xu h\u01b0\u1edbng \u201cmang spa v\u1ec1 nh\u00e0\u201d \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i th\u00f3i quen l\u00e0m \u0111\u1eb9p c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i &#8211; n\u01a1i c\u00f4ng ngh\u1ec7 gi\u00fap m\u1ecdi ng\u01b0\u1eddi t\u1eadn h\u01b0\u1edfng c\u1ea3m gi\u00e1c spa chuy\u00ean nghi\u1ec7p ngay trong kh\u00f4ng gian ri\u00eang t\u01b0 t\u1ea1i nh\u00e0. S\u1ef1 thay \u0111\u1ed5i n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y m\u1ea1nh m\u1ebd b\u1edfi nh\u1eadn th\u1ee9c m\u1edbi sau \u0111\u1ea1i d\u1ecbch, c\u00f9ng v\u1edbi nhu c\u1ea7u v\u1ec1 s\u1ef1 ti\u1ec7n l\u1ee3i, ri\u00eang t\u01b0 v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-888 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-5.png?resize=740%2C493&#038;ssl=1\" alt=\"\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-5.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-5.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-5.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-5.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-5.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-5.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"tac_dong_sau_covid-19_cham_soc_ca_nhan_tai_nha_tro_thanh_thoi_quen_lau_dai\"><\/span>T\u00e1c \u0111\u1ed9ng sau COVID-19: ch\u0103m s\u00f3c c\u00e1 nh\u00e2n t\u1ea1i nh\u00e0 tr\u1edf th\u00e0nh th\u00f3i quen l\u00e2u d\u00e0i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sau \u0111\u1ea1i d\u1ecbch, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng coi tr\u1ecdng vi\u1ec7c t\u1ef1 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 s\u1eafc \u0111\u1eb9p t\u1ea1i nh\u00e0. H\u1ecd \u0111\u00e3 quen v\u1edbi vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng th\u1ef1c hi\u1ec7n c\u00e1c li\u1ec7u tr\u00ecnh l\u00e0m \u0111\u1eb9p v\u00e0 nh\u1eadn th\u1ea5y thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng, th\u1eadm ch\u00ed v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi spa truy\u1ec1n th\u1ed1ng. Xu h\u01b0\u1edbng n\u00e0y \u0111ang m\u1edf ra k\u1ef7 nguy\u00ean m\u1edbi cho c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0, thi\u1ebft b\u1ecb ch\u0103m s\u00f3c da, massage hay m\u1eb7t n\u1ea1 c\u00f4ng ngh\u1ec7 cao.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"tiet_kiem_hon_so_voi_lieu_trinh_tai_spa\"><\/span>Ti\u1ebft ki\u1ec7m h\u01a1n so v\u1edbi li\u1ec7u tr\u00ecnh t\u1ea1i spa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V\u1ec1 m\u1eb7t kinh t\u1ebf, m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 th\u00f4ng minh v\u00e0 d\u00e0i h\u1ea1n. M\u1ed9t li\u1ec7u tr\u00ecnh tri\u1ec7t l\u00f4ng t\u1ea1i spa th\u01b0\u1eddng c\u00f3 chi ph\u00ed t\u1eeb 10 &#8211; 20 tri\u1ec7u \u0111\u1ed3ng v\u00e0 y\u00eau c\u1ea7u \u0111i l\u1ea1i nhi\u1ec1u l\u1ea7n, trong khi m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 th\u01b0\u1eddng c\u00f3 gi\u00e1 kho\u1ea3ng 2 &#8211; 5 tri\u1ec7u \u0111\u1ed3ng v\u00e0 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng trong nhi\u1ec1u n\u0103m. S\u1ef1 ch\u00eanh l\u1ec7ch n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng ti\u1ebft ki\u1ec7m \u0111\u00e1ng k\u1ec3, \u0111\u1ed3ng th\u1eddi v\u1eabn duy tr\u00ec hi\u1ec7u qu\u1ea3 tri\u1ec7t l\u00f4ng v\u00e0 ch\u0103m s\u00f3c da nh\u01b0 t\u1ea1i spa chuy\u00ean nghi\u1ec7p.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"yeu_to_rieng_tu_tien_loi\"><\/span>Y\u1ebfu t\u1ed1 ri\u00eang t\u01b0 &amp; ti\u1ec7n l\u1ee3i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Y\u1ebfu t\u1ed1 ri\u00eang t\u01b0 l\u00e0 \u0111i\u1ec3m c\u1ed9ng l\u1edbn, \u0111\u1eb7c bi\u1ec7t v\u1edbi nam gi\u1edbi v\u00e0 nh\u1eefng ng\u01b0\u1eddi ng\u1ea1i \u0111\u1ebfn spa cho c\u00e1c v\u00f9ng da nh\u1ea1y c\u1ea3m. B\u00ean c\u1ea1nh \u0111\u00f3, t\u00ednh ti\u1ec7n l\u1ee3i gi\u00fap ng\u01b0\u1eddi d\u00f9ng ch\u1ee7 \u0111\u1ed9ng v\u1ec1 th\u1eddi gian v\u00e0 kh\u00f4ng gian, d\u1ec5 d\u00e0ng ch\u0103m s\u00f3c b\u1ea3n th\u00e2n b\u1ea5t c\u1ee9 l\u00fac n\u00e0o.<\/p>\n<p>Ch\u00ednh s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ri\u00eang t\u01b0 &#8211; ti\u1ec7n l\u1ee3i &#8211; hi\u1ec7u qu\u1ea3 khi\u1ebfn m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i nh\u00e0 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn trong gi\u1edbi tr\u1ebb.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"gen_z_va_millennials_%e2%80%93_luc_luong_tieu_dung_moi_yeu_thich_cong_nghe_va_trai_nghiem_tai_nha\"><\/span>Gen Z v\u00e0 Millennials &#8211; l\u1ef1c l\u01b0\u1ee3ng ti\u00eau d\u00f9ng m\u1edbi y\u00eau th\u00edch c\u00f4ng ngh\u1ec7 v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ea1i nh\u00e0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gen Z v\u00e0 Millennials l\u00e0 nh\u00f3m ti\u00eau d\u00f9ng tr\u1ebb, c\u00f3 thu nh\u1eadp \u1ed5n \u0111\u1ecbnh, am hi\u1ec3u c\u00f4ng ngh\u1ec7 v\u00e0 s\u1eb5n s\u00e0ng chi tr\u1ea3 cho tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a. H\u1ecd coi vi\u1ec7c ch\u0103m s\u00f3c ngo\u1ea1i h\u00ecnh l\u00e0 m\u1ed9t ph\u1ea7n t\u1ea5t y\u1ebfu c\u1ee7a l\u1ed1i s\u1ed1ng hi\u1ec7n \u0111\u1ea1i, v\u00e0 th\u01b0\u1eddng \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 c\u00f3 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 thi\u1ebft k\u1ebf b\u1eaft m\u1eaft.<\/p>\n<p>\u0110\u00e2y ch\u00ednh l\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng tr\u1ecdng t\u00e2m cho c\u00e1c s\u1ea3n ph\u1ea9m t\u1ea7m trung, v\u1edbi nhu c\u1ea7u ch\u0103m s\u00f3c c\u01a1 th\u1ec3 ng\u00e0y c\u00e0ng cao v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 cho s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 l\u00e0m \u0111\u1eb9p.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_ket_luan\"><\/span>5. K\u1ebft lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Th\u1ecb tr\u01b0\u1eddng m\u00e1y tri\u1ec7t l\u00f4ng t\u1ea1i Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n \u1ea5n t\u01b0\u1ee3ng, ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng \u201cmang spa v\u1ec1 nh\u00e0\u201d ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm s\u1ef1 ti\u1ec7n l\u1ee3i m\u00e0 c\u00f2n s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, mang l\u1ea1i gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i.<\/p>\n<p>S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn trong ph\u00e2n kh\u00fac n\u00e0y cho th\u1ea5y m\u1ed9t t\u00edn hi\u1ec7u t\u00edch c\u1ef1c: khi ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u, th\u1ecb tr\u01b0\u1eddng s\u1ebd t\u1ef1 ch\u1ecdn l\u1ecdc v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. V\u1edbi ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng c\u00f2n r\u1ea5t l\u1edbn, \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ea7y h\u1ee9a h\u1eb9n cho c\u1ea3 doanh nghi\u1ec7p l\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong h\u00e0nh tr\u00ecnh n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng v\u00e0 ch\u0103m s\u00f3c b\u1ea3n th\u00e2n.<\/p>\n<p>Li\u00ean h\u1ec7 <a href=\"https:\/\/metric.vn\/solutions\/metric-ecom-analytics?utm_source=brandsvietnam&amp;utm_medium=content&amp;utm_campaign=blog&amp;utm_content=thi-truong-may-triet-long&amp;utm_term=metric.vn\">http:\/\/metric.vn<\/a> \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u v\u1ec1 d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<blockquote><p><em>V\u1ec1 Metric.vn<\/em><\/p>\n<p><em>C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence, h\u1ed7 tr\u1ee3 h\u01a1n 100.000 doanh nghi\u1ec7p v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 1.000.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030. Metric hi\u1ec7n ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n TM\u0110T &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng) v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n<ul>\n<li><em>Website: http:\/\/www.metric.vn<\/em><\/li>\n<li><em>Email: info@metric.vn<\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 d\u1ecbch chuy\u1ec3n m\u1ea1nh m\u1ebd t\u1eeb c\u00e1c d\u1ecbch v\u1ee5 spa truy\u1ec1n th\u1ed1ng sang c\u00e1c gi\u1ea3i ph\u00e1p ch\u0103m&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":884,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/may-triet-long-1-scaled.jpg?fit=2560%2C1344&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=882"}],"version-history":[{"count":2,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/882\/revisions"}],"predecessor-version":[{"id":889,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/882\/revisions\/889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/884"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}