<\/span><\/h2>\nTh\u1ecb tr\u01b0\u1eddng E-commerce Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n ch\u00edn mu\u1ed3i. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1edbi \u0111\u00e3 ch\u1eadm l\u1ea1i \u0111\u00e1ng k\u1ec3 so v\u1edbi giai \u0111o\u1ea1n 2018 – 2021 (do b\u00e3o h\u00f2a \u1edf m\u1ed9t s\u1ed1 ph\u00e2n kh\u00fac \u0111\u00f4 th\u1ecb), nh\u01b0ng \u0111\u1ed5i l\u1ea1i, ch\u1ea5t l\u01b0\u1ee3ng giao d\u1ecbch l\u1ea1i \u0111ang t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3.<\/p>\n
Th\u00f4ng qua ph\u1ea7n m\u1ec1m Metric Analytics, c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 gi\u00e1 trung b\u00ecnh tr\u00ean \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m b\u00e1n h\u00e0ng th\u00e1ng (Average Unit Price – AUP), t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u1ef7 tr\u1ecdng doanh s\u1ed1 nh\u00f3m gian h\u00e0ng ch\u00ednh h\u00e3ng \u0111ang c\u00f3 xu h\u01b0\u1edbng t\u0103ng so v\u1edbi c\u00f9ng k\u1ef3, ng\u1ea7m ch\u1ec9 ra ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang c\u00f3 khuynh h\u01b0\u1edbng t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng ho\u00e1 v\u00e0 tr\u1ea3i nghi\u1ec7m mua h\u00e0ng.<\/p>\n
C\u0169ng theo b\u00e1o c\u00e1o c\u1ee7a Metric, ch\u1ec9 trong n\u1eeda \u0111\u1ea7u n\u0103m 2025, c\u00f3 h\u01a1n 80.000 nh\u00e0 b\u00e1n r\u1eddi th\u1ecb tr\u01b0\u1eddng do c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0ng doanh s\u1ed1 c\u00e1c s\u00e0n v\u1eabn t\u0103ng tr\u01b0\u1edfng h\u01a1n 41%. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 t\u00e1i c\u1ea5u tr\u00fac theo h\u01b0\u1edbng t\u1eadp trung v\u00e0o hi\u1ec7u qu\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng t\u0103ng tr\u01b0\u1edfng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam kh\u00f4ng c\u00f2n t\u00ecm ki\u1ebfm nh\u1eefng s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb nh\u1ea5t, m\u00e0 ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, ngu\u1ed3n g\u1ed1c xu\u1ea5t x\u1ee9, v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm to\u00e0n di\u1ec7n.<\/p>\n
![\"Th\u1ecb](\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/20251110-102135.jpeg?resize=740%2C493&ssl=1\")
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*Ngu\u1ed3n d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch: Metric.vn \u2013 B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam H1\/2025.<\/em><\/span><\/p>\nM\u00f4 h\u00ecnh \u201c\u0111\u1ed1t ti\u1ec1n\u201d cho t\u0103ng tr\u01b0\u1edfng ng\u1eafn h\u1ea1n (d\u1ef1a v\u00e0o gi\u1ea3m gi\u00e1 m\u1ea1nh, khuy\u1ebfn m\u00e3i l\u1edbn v\u00e0 chi ti\u00eau marketing cao \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng) \u0111ang d\u1ea7n nh\u01b0\u1eddng ch\u1ed7 cho nh\u1eefng tr\u1ecdng t\u00e2m d\u00e0i h\u1ea1n v\u00e0 b\u1ec1n v\u1eefng h\u01a1n. C\u00e1c n\u1ec1n t\u1ea3ng b\u1eaft \u0111\u1ea7u t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ee7ng c\u1ed1 m\u00f4 h\u00ecnh kinh doanh, t\u1ed1i \u01b0u v\u1eadn h\u00e0nh v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n cho ng\u01b0\u1eddi b\u00e1n l\u1eabn ng\u01b0\u1eddi mua. \u0110\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh, n\u01a1i hi\u1ec7u qu\u1ea3, uy t\u00edn v\u00e0 ni\u1ec1m tin tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 c\u1ea1nh tranh c\u1ed1t l\u00f5i.<\/p>\n
<\/span>Ba s\u00e0n TM\u0110T, ba h\u01b0\u1edbng \u0111i – Cu\u1ed9c \u0111ua t\u00ecm l\u1ee3i th\u1ebf m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/span><\/h3>\nBa n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam (Shopee, Lazada, TikTok Shop) \u0111ang th\u1ec3 hi\u1ec7n ba h\u01b0\u1edbng ph\u00e1t tri\u1ec3n ri\u00eang bi\u1ec7t. Thay v\u00ec ch\u1ec9 ch\u1ea1y theo s\u1ed1 l\u01b0\u1ee3ng, c\u1ea3 ba \u0111\u1ec1u \u0111ang n\u1ed7 l\u1ef1c t\u00e1i \u0111\u1ecbnh v\u1ecb v\u00e0 t\u1ed1i \u01b0u m\u00f4 h\u00ecnh kinh doanh, t\u1eadp trung khai th\u00e1c th\u1ebf m\u1ea1nh ri\u00eang c\u1ee7a m\u00ecnh.<\/p>\n
\n- Lazada t\u1eadp trung v\u00e0o th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/strong> th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 sinh th\u00e1i th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn d\u01b0\u1edbi LazMall (k\u00eanh mua h\u00e0ng ch\u00ednh h\u00e3ng), bao g\u1ed3m c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba v\u00e0 qu\u1ed1c t\u1ebf. G\u1ea7n \u0111\u00e2y, ngu\u1ed3n cung n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u00f4ng qua vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi Gmarket (m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng TM\u0110T l\u1edbn nh\u1ea5t H\u00e0n Qu\u1ed1c) v\u00e0 Tmall (k\u00eanh mua s\u1eafm ch\u00ednh h\u00e3ng c\u1ee7a Taobao). Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Lazada t\u1eadp trung v\u00e0o vi\u1ec7c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng tr\u1ea3i nghi\u1ec7m nh\u1edd ngu\u1ed3n cung ch\u00ednh h\u00e3ng \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd v\u00e0 c\u00e1 nh\u00e2n ho\u00e1 b\u1edfi AI cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u1edd v\u1eady, n\u1ec1n t\u1ea3ng mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ed1i \u01b0u v\u00e0 \u0111\u00e1ng tin c\u1eady, g\u00f3p ph\u1ea7n gia t\u0103ng gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a \u0111\u01a1n v\u1ecb h\u00e0ng ho\u00e1.<\/li>\n
- Shopee t\u1eadp trung m\u1edf r\u1ed9ng h\u1ec7 sinh th\u00e1i ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh<\/strong> th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh nh\u01b0 Shopee Loyalty (ch\u01b0\u01a1ng tr\u00ecnh \u0111i\u1ec3m th\u01b0\u1edfng), Shopee Live (livestream t\u01b0\u01a1ng t\u00e1c) v\u00e0 Shopee Games (gamification). B\u1eb1ng c\u00e1ch t\u1ea1o ra nhi\u1ec1u tr\u1ea3i nghi\u1ec7m k\u1ebft n\u1ed1i v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng, Shopee h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c t\u0103ng t\u1ea7n su\u1ea5t mua h\u00e0ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00f4ng qua tr\u1ea3i nghi\u1ec7m gi\u1ea3i tr\u00ed v\u00e0 mua s\u1eafm k\u1ebft h\u1ee3p.<\/li>\n
- TikTok Shop t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a n\u1ed9i dung v\u00e0 th\u01b0\u01a1ng m\u1ea1i (content-commerce)<\/strong>, khai th\u00e1c hi\u1ec7u qu\u1ea3 m\u00f4 h\u00ecnh KOL\/KOC v\u00e0 livestream \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. C\u00e1c phi\u00ean livestream v\u1edbi doanh thu tr\u0103m t\u1ef7 \u0111\u00e3 tr\u1edf th\u00e0nh minh ch\u1ee9ng cho s\u1ee9c m\u1ea1nh c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y. TikTok Shop kh\u00f4ng ch\u1ec9 t\u1ea1o ra h\u00e0nh vi mua s\u1eafm d\u1ef1a tr\u00ean c\u1ea3m x\u00fac m\u00e0 c\u00f2n \u0111\u1ecbnh h\u00ecnh xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i gi\u1ea3i tr\u00ed tr\u00ean th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 h\u1ea5p d\u1eabn.<\/li>\n<\/ul>\n
![\"Th\u1ecb](\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/20251110-102213.png?resize=740%2C493&ssl=1\")
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*Ngu\u1ed3n d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch: Metric.vn \u2013 B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam H1\/2025.<\/em><\/span><\/p>\n<\/span>2. D\u1eef li\u1ec7u cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng ch\u1ecdn l\u1ecdc h\u01a1n trong quy\u1ebft \u0111\u1ecbnh mua s\u1eafm<\/span><\/h2>\nD\u1eef li\u1ec7u thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch b\u1edfi Metric trong n\u0103m 2024-2025 cho th\u1ea5y nh\u1eefng chuy\u1ec3n bi\u1ebfn trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: gi\u00e1 trung b\u00ecnh tr\u00ean \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m b\u00e1n (AUP)\u00a0 t\u0103ng tr\u01b0\u1edfng v\u00e0 doanh thu t\u1eeb gian h\u00e0ng ch\u00ednh h\u00e3ng chi\u1ebfm t\u1ec9 tr\u1ecdng ng\u00e0y c\u00e0ng l\u1edbn.<\/p>\n
<\/span>Gi\u00e1 trung b\u00ecnh tr\u00ean \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m b\u00e1n\u00a0 (AUP t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3<\/span><\/h3>\nTheo d\u1eef li\u1ec7u t\u1eeb Metric, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng trong giai \u0111o\u1ea1n H1.2025 so v\u1edbi H1.2024 c\u00f3 s\u1ef1 thay \u0111\u1ed5i r\u00f5 r\u1ec7t. AUP trung b\u00ecnh to\u00e0n ng\u00e0nh t\u0103ng m\u1ea1nh so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc (YoY), ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi tr\u1ea3 nhi\u1ec1u h\u01a1n cho nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 tr\u1ecb gi\u00e1 ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n, c\u1ee5 th\u1ec3:<\/p>\n
\n- Lazada:<\/strong> AUP t\u0103ng 43.4% YoY t\u1eadp trung v\u00e0o c\u00e1c ng\u00e0nh h\u00e0ng nh\u01b0 B\u00e1ch ho\u00e1, \u0110\u1ed3 ch\u01a1i, Tr\u1ebb s\u01a1 sinh & Tr\u1ebb nh\u1ecf<\/li>\n
- Shopee:<\/strong> AUP t\u0103ng 7.66%G YoY, thu h\u00fat nhi\u1ec1u kh\u00e1ch chi ti\u00eau cao ho\u1eb7c \u0111\u01a1n h\u00e0ng gi\u00e1 tr\u1ecb cao nh\u1edd c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 voucher c\u00f3 \u0111i\u1ec1u ki\u1ec7n<\/li>\n
- TikTok Shop:<\/strong> AUP t\u0103ng 31% YoY, ch\u1ee7 y\u1ebfu t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi trang v\u00e0 l\u00e0m \u0111\u1eb9p qua k\u00eanh livestream<\/li>\n<\/ul>\n
<\/span>Doanh thu t\u1eeb gian h\u00e0ng ch\u00ednh h\u00e3ng chi\u1ebfm t\u1ef7 tr\u1ecdng ng\u00e0y c\u00e0ng l\u1edbn<\/span><\/h3>\nT\u1ef7 tr\u1ecdng doanh thu t\u1eeb c\u00e1c gian h\u00e0ng ch\u00ednh h\u00e3ng t\u0103ng t\u1eeb 25.2% (Q1\/2024) l\u00ean 31.6% (Q1\/2025), t\u0103ng tr\u01b0\u1edfng 6.4% v\u1ec1 t\u1ef7 tr\u1ecdng. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang chuy\u1ec3n t\u1eeb t\u00e2m l\u00fd \u201cs\u0103n deal\u201d sang \u201cch\u1ecdn gi\u00e1 tr\u1ecb\u201d. H\u1ecd tin t\u01b0\u1edfng v\u00e0 g\u1eafn b\u00f3 h\u01a1n v\u1edbi c\u00e1c k\u00eanh b\u00e1n h\u00e0ng c\u00f3 uy t\u00edn, s\u1eb5n l\u00f2ng \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n
Nh\u1eefng con s\u1ed1 n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 th\u1ed1ng k\u00ea \u0111\u01a1n thu\u1ea7n, m\u00e0 ph\u1ea3n \u00e1nh m\u1ed9t chuy\u1ec3n \u0111\u1ed5i s\u00e2u s\u1eafc trong t\u00e2m l\u00fd v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111\u00e3 tr\u1edf n\u00ean th\u00f4ng th\u00e1i h\u01a1n, s\u1eb5n s\u00e0ng chi tr\u1ea3 cao h\u01a1n cho nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, c\u00f3 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m mua h\u00e0ng \u0111\u00e1ng tin c\u1eady.<\/p>\n
<\/span>3. B\u01b0\u1edbc ti\u1ebfn v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi h\u1ec7 sinh th\u00e1i h\u00e0ng ch\u00ednh h\u00e3ng \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng<\/span><\/h2>\nKhi ni\u1ec1m tin tr\u1edf th\u00e0nh \u201ct\u00e0i s\u1ea3n\u201d qu\u00fd gi\u00e1 nh\u1ea5t, vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 h\u1ec7 sinh th\u00e1i Gian h\u00e0ng ch\u00ednh h\u00e3ng \u0111\u00e3 tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n c\u1ea1nh tranh m\u1edbi gi\u1eefa c\u00e1c s\u00e0n.<\/p>\n
<\/span>T\u0103ng tr\u01b0\u1edfng to\u00e0n di\u1ec7n c\u1ee7a h\u1ec7 sinh th\u00e1i Mall<\/span><\/h3>\nTrong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2025, s\u1ed1 l\u01b0\u1ee3ng gian h\u00e0ng ch\u00ednh h\u00e3ng (Official Stores\/Mall) tr\u00ean c\u00e1c s\u00e0n TM\u0110T ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng, t\u0103ng th\u00eam 4%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. \u0110\u00e1ng ch\u00fa \u00fd, t\u1ed5ng gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a giao d\u1ecbch tr\u00ean s\u00e0n (GMV) t\u1eeb nh\u00f3m gian h\u00e0ng ch\u00ednh h\u00e3ng t\u0103ng m\u1ea1nh +75% YoY<\/strong>, trong khi gian h\u00e0ng th\u01b0\u1eddng ch\u1ec9 t\u0103ng 27%.<\/p>\nXu h\u01b0\u1edbng n\u00e0y cho th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac h\u01a1n cho k\u00eanh tr\u1ef1c tuy\u1ebfn ch\u00ednh h\u00e3ng, \u0111\u1ed3ng th\u1eddi ng\u01b0\u1eddi mua ng\u00e0y c\u00e0ng \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m mua s\u1eafm an to\u00e0n, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 h\u1eadu m\u00e3i r\u00f5 r\u00e0ng – nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i gi\u00fap gia t\u0103ng ni\u1ec1m tin v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u00ean s\u00e0n TM\u0110T.<\/p>\n
![\"Th\u1ecb](\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/20251110-102119-scaled.jpeg?resize=740%2C493&ssl=1\")
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*Ngu\u1ed3n d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch: Metric.vn \u2013 B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam H1\/2025.<\/span><\/em><\/p>\n<\/span>Xu h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o h\u1ec7 sinh th\u00e1i ch\u00ednh h\u00e3ng<\/span><\/h3>\nTheo d\u1eef li\u1ec7u t\u1eeb Metric, m\u1eb7c d\u00f9 ch\u1ec9 chi\u1ebfm 2.8% t\u1ed5ng s\u1ed1 gian h\u00e0ng tr\u00ean ba s\u00e0n Shopee, Lazada v\u00e0 Tiktok Shop trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025, nh\u01b0ng nh\u00f3m shop Mall l\u1ea1i \u0111\u00f3ng g\u00f3p t\u1ef7 tr\u1ecdng doanh s\u1ed1 \u0111\u00e1ng k\u1ec3, cho th\u1ea5y xu h\u01b0\u1edbng c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang chuy\u1ec3n h\u01b0\u1edbng t\u1eadp trung v\u00e0o h\u1ec7 sinh th\u00e1i ch\u00ednh h\u00e3ng.<\/p>\n
Trong \u0111\u00f3, Lazada ghi nh\u1eadn t\u1ef7 l\u1ec7 doanh thu \u0111\u1ebfn t\u1eeb LazMall \u0111\u1ea1t 59.7% – cao nh\u1ea5t trong top 3 s\u00e0n TM\u0110T t\u1ea1i Vi\u1ec7t Nam. T\u1ef7 l\u1ec7 doanh thu cao t\u1eeb LazMall c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh s\u1ef1 t\u1eadp trung v\u00e0o h\u00e0ng ch\u00ednh h\u00e3ng v\u00e0 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf, ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Lazada.<\/p>\n
Shopee v\u00e0 Tiktok Shop l\u1ea7n l\u01b0\u1ee3t c\u00f3 t\u1ef7 l\u1ec7 doanh thu t\u1eeb shop Mall \u1edf m\u1ee9c 33.95% v\u00e0 31.52%. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n cho vi\u1ec7c hai n\u1ec1n t\u1ea3ng v\u1eabn duy tr\u00ec chi\u1ebfn l\u01b0\u1ee3c c\u00e2n b\u1eb1ng gi\u1eefa m\u1edf r\u1ed9ng quy m\u00f4 b\u00e1n h\u00e0ng v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o ph\u00e2n kh\u00fac th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n
![\"Th\u1ecb](\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/20251110-102200.jpeg?resize=740%2C493&ssl=1\")
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*Ngu\u1ed3n d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch: Metric.vn \u2013 B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam Qu\u00fd 3\/2025.<\/span><\/em><\/p>\nTrong giai \u0111o\u1ea1n t\u1edbi, \u0111\u1ea7u t\u01b0 v\u00e0o h\u1ec7 sinh th\u00e1i ch\u00ednh h\u00e3ng, k\u1ebft h\u1ee3p c\u00f9ng mua s\u1eafm qua m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 th\u01b0\u01a1ng m\u1ea1i xuy\u00ean bi\u00ean gi\u1edbi, s\u1ebd l\u00e0 \u0111\u1ed9ng l\u1ef1c then ch\u1ed1t gi\u00fap c\u00e1c n\u1ec1n t\u1ea3ng m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 duy tr\u00ec t\u0103ng tr\u01b0\u1edfng.<\/p>\n
M\u1ed9t s\u1ed1 xu h\u01b0\u1edbng v\u00e0 \u0111\u1ed9ng th\u00e1i \u0111\u00e1ng ch\u00fa \u00fd c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn:<\/p>\n
<\/span>N\u00e2ng cao ti\u00eau chu\u1ea9n ch\u1ecdn l\u1ecdc<\/span><\/span><\/h3>\nQuy tr\u00ecnh tr\u1edf th\u00e0nh Official Store\/Mall ng\u00e0y c\u00e0ng nghi\u00eam ng\u1eb7t v\u1edbi y\u00eau c\u1ea7u v\u1ec1 gi\u1ea5y ph\u00e9p kinh doanh, ch\u1ee9ng nh\u1eadn ngu\u1ed3n g\u1ed1c xu\u1ea5t x\u1ee9, v\u00e0 n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh.<\/p>\n
\n- Shopee \u0111\u00f2i h\u1ecfi gi\u1ea5y ph\u00e9p ho\u1eb7c \u1ee7y quy\u1ec1n ph\u00e2n ph\u1ed1i, \u0111\u1ed3ng th\u1eddi \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t h\u1eb1ng tu\u1ea7n v\u1edbi ti\u00eau ch\u00ed nh\u01b0 t\u1ed1i thi\u1ec3u 75 \u0111\u01a1n\/th\u00e1ng v\u00e0 t\u1ef7 l\u1ec7 \u0111\u00e1nh gi\u00e1 cao \u0111\u1ec3 \u0111\u1ea1t chu\u1ea9n gian h\u00e0ng \u01b0a th\u00edch.<\/li>\n
- Trong khi \u0111\u00f3, TikTok Shop c\u0169ng si\u1ebft ch\u1eb7t y\u00eau c\u1ea7u v\u1ec1 gi\u1ea5y ph\u00e9p v\u00e0 ch\u1ee9ng nh\u1eadn xu\u1ea5t x\u1ee9, nh\u1eb1m gi\u1ea3m h\u00e0ng gi\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o t\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng.<\/li>\n
- Lazada t\u0103ng c\u01b0\u1eddng ki\u1ec3m tra ngu\u1ed3n g\u1ed1c v\u00e0 ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 gian h\u00e0ng. C\u1ee5 th\u1ec3, \u0111\u1ec3 \u0111\u1ea1t ti\u00eau chu\u1ea9n tr\u1edf th\u00e0nh gian h\u00e0ng LazMall, nh\u00e0 b\u00e1n ph\u1ea3i tr\u1ea3i qua quy tr\u00ecnh ki\u1ec3m duy\u1ec7t h\u1ed3 s\u01a1 nghi\u00eam ng\u1eb7t, cung c\u1ea5p g\u1ea7n 15 lo\u1ea1i gi\u1ea5y t\u1edd nh\u01b0 gi\u1ea5y \u0111\u0103ng k\u00fd kinh doanh, gi\u1ea5y \u0111\u0103ng k\u00fd th\u01b0\u01a1ng hi\u1ec7u, gi\u1ea5y c\u00f4ng b\u1ed1 s\u1ea3n ph\u1ea9m v\u00e0 ch\u1ee9ng t\u1eeb nh\u1eadp kh\u1ea9u, h\u00f3a \u0111\u01a1n \u0111\u1ea7u v\u00e0o \u0111\u1ea7u ra…Ng\u01b0\u1eddi b\u00e1n c\u1ea7n \u0111\u0103ng k\u00fd \u0111\u1ee7 th\u00f4ng tin, chu\u1ea9n h\u00f3a h\u00ecnh \u1ea3nh v\u00e0 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m theo t\u1eebng th\u01b0\u01a1ng hi\u1ec7u, ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 tr\u01b0\u1edbc khi v\u1eadn h\u00e0nh.<\/li>\n<\/ul>\n
<\/span>Ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 marketing<\/span><\/span><\/h3>\nC\u00e1c gian h\u00e0ng ch\u00ednh h\u00e3ng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean v\u1ec1 v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb, ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o, v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u00f3 t\u00e0i tr\u1ee3 t\u1eeb s\u00e0n.<\/p>\n
\n- Lazada v\u00e0 Shopee t\u00e0i tr\u1ee3 m\u1ea1nh tay cho ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u1ee7a shop ch\u00ednh h\u00e3ng, bao g\u1ed3m \u01b0u ti\u00ean v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb, qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau, v\u00e0 g\u00f3i h\u1ed7 tr\u1ee3 gi\u1ea3m ph\u00ed v\u1eadn h\u00e0nh.<\/li>\n
- TikTok Shop h\u1ed7 tr\u1ee3 KOL\/KOC cho c\u00e1c gian h\u00e0ng ch\u00ednh h\u00e3ng b\u1eb1ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp t\u1eeb s\u00e0n, t\u1eadp trung v\u00e0o livestream th\u01b0\u01a1ng m\u1ea1i \u0111\u1ec3 gia t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<\/ul>\n
<\/span>C\u1ea3i thi\u1ec7n logistics v\u00e0 d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i<\/span><\/span><\/h3>\nFreeship kh\u00f4ng \u0111i\u1ec1u ki\u1ec7n, \u0111\u1ed5i tr\u1ea3 linh ho\u1ea1t trong 15-30 ng\u00e0y, v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng 24\/7 tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n cho c\u00e1c shop ch\u00ednh h\u00e3ng. C\u00e1c s\u00e0n TM\u0110T nh\u01b0 Shopee v\u00e0 Lazada \u0111ang \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n cho gian h\u00e0ng ch\u00ednh h\u00e3ng, k\u1ebft h\u1ee3p v\u1edbi ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 linh ho\u1ea1t t\u1eeb 15 – 30 ng\u00e0y v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng 24\/7, nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m v\u00e0 c\u1ee7ng c\u1ed1 ni\u1ec1m tin ng\u01b0\u1eddi mua.<\/p>\n
<\/span>M\u1edf r\u1ed9ng danh m\u1ee5c th\u01b0\u01a1ng hi\u1ec7u<\/span><\/span><\/h3>\nC\u00e1c s\u00e0n kh\u00f4ng ng\u1eebng m\u1eddi th\u00eam c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u00e0 trong n\u01b0\u1edbc tham gia, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c ng\u00e0nh h\u00e0ng cao c\u1ea5p nh\u01b0 \u0111i\u1ec7n t\u1eed, th\u1eddi trang, m\u1ef9 ph\u1ea9m, v\u00e0 \u0111\u1ed3 gia d\u1ee5ng.<\/p>\n
\n- TikTok Shop v\u00e0 Shopee \u0111ang \u0111\u1ed3ng lo\u1ea1t m\u1edf r\u1ed9ng h\u1ee3p t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc, t\u1eeb m\u1ef9 ph\u1ea9m, th\u1eddi trang cao c\u1ea5p \u0111\u1ebfn \u0111i\u1ec7n t\u1eed v\u00e0 \u0111\u1ed3 gia d\u1ee5ng, nh\u1eb1m \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 t\u0103ng s\u1ee9c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam.<\/li>\n
- \u0110\u00e1ng ch\u00fa \u00fd, m\u1edbi \u0111\u00e2y, Lazada \u0111\u00e3 h\u1ee3p t\u00e1c c\u00f9ng Gmarket v\u00e0 t\u00edch h\u1ee3p c\u00e1c gian h\u00e0ng ch\u00ednh h\u00e3ng c\u1ee7a Tmall \u0111\u01b0a h\u01a1n 20 tri\u1ec7u s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh h\u00e3ng qu\u1ed1c t\u1ebf \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0110\u00f4ng Nam \u00c1.<\/li>\n<\/ul>\n
Xu h\u01b0\u1edbng n\u00e0y cho th\u1ea5y c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang coi vi\u1ec7c c\u1ee7ng c\u1ed1 ni\u1ec1m tin ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua h\u1ec7 sinh th\u00e1i h\u00e0ng ch\u00ednh h\u00e3ng kh\u00f4ng ch\u1ec9 l\u00e0 b\u01b0\u1edbc \u0111i h\u01b0\u1edbng t\u1edbi t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng, m\u00e0 c\u00f2n l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ed1t l\u00f5i trong giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n ti\u1ebfp theo c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n
<\/span>4. Ph\u00e2n t\u00edch case study: Lazada v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n h\u1ec7 sinh th\u00e1i h\u00e0ng ch\u00ednh h\u00e3ng<\/span><\/h2>\nTheo d\u1eef li\u1ec7u t\u1eeb Metric v\u00e0 c\u00e1c ngu\u1ed3n th\u1ecb tr\u01b0\u1eddng c\u00f4ng khai, Lazada \u0111ang t\u1eebng b\u01b0\u1edbc c\u1ee7ng c\u1ed1 \u0111\u1ecbnh h\u01b0\u1edbng \u201cbrand-led growth\u201d – t\u1eadp trung v\u00e0o t\u0103ng tr\u01b0\u1edfng g\u1eafn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng ch\u00ednh h\u00e3ng. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua vi\u1ec7c c\u1ee7ng c\u1ed1 h\u1ec7 sinh th\u00e1i th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ki\u1ec3m so\u00e1t ngu\u1ed3n cung, v\u1edbi m\u1ee5c \u0111\u00edch n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u00e0 l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n
<\/span>Cu\u1ed9c \u0111ua ng\u00e0nh h\u00e0ng v\u00e0 nh\u00e0 b\u00e1n ch\u00ednh h\u00e3ng n\u00f3ng l\u00ean<\/span><\/h3>\nD\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y, \u0111\u1ecbnh h\u01b0\u1edbng \u201cbrand-led growth\u201d c\u1ee7a Lazada v\u1eeba ph\u1ea3n \u1ea3nh l\u1ee3i th\u1ebf s\u1eb5n c\u00f3 c\u1ee7a n\u1ec1n t\u1ea3ng, v\u1eeba l\u00e0 b\u01b0\u1edbc th\u00edch \u1ee9ng v\u1edbi s\u1ef1 d\u1ecbch chuy\u1ec3n chung c\u1ee7a ng\u00e0nh. Y\u1ebfu t\u1ed1 \u201cch\u1ea5t l\u01b0\u1ee3ng\u201d ti\u1ebfp t\u1ee5c \u0111\u00f3ng vai tr\u00f2 tr\u1ecdng t\u00e2m trong chi\u1ebfn l\u01b0\u1ee3c v\u1eadn h\u00e0nh c\u1ee7a Lazada trong nhi\u1ec1u n\u0103m qua.<\/p>\n
Ra m\u1eaft t\u1eeb n\u0103m 2018, LazMall – n\u1ec1n t\u1ea3ng h\u00e0ng ch\u00ednh h\u00e3ng c\u1ee7a Lazada \u0111\u00e3 s\u1edbm tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh ti\u00ean phong t\u1ea1i khu v\u1ef1c \u0110\u00f4ng Nam \u00c1. \u0110\u1ebfn nay, LazMall kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t m\u1ea3ng ho\u1ea1t \u0111\u1ed9ng trong h\u1ec7 sinh th\u00e1i Lazada, m\u00e0 \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u ri\u00eang, \u0111\u1ea1i di\u1ec7n cho cam k\u1ebft \u201cch\u00ednh h\u00e3ng, \u0111\u1ea3m b\u1ea3o v\u00e0 \u0111\u00e1ng tin c\u1eady\u201d.<\/p>\n
Trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m mua s\u1eafm an to\u00e0n, LazMall ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn t\u1eeb c\u00e1c ng\u00e0nh ch\u1ee7 l\u1ef1c v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i t\u00e1c, ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng mua s\u1eafm h\u01b0\u1edbng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m r\u00f5 r\u00e0ng tr\u00ean s\u00e0n.<\/p>\n
![\"Th\u1ecb](\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/20251110-102154.jpeg?resize=740%2C493&ssl=1\")
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S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea \u0111\u01b0\u1ee3c update ng\u00e0y 07\/11\/2025<\/span><\/em><\/p>\nTheo d\u1eef li\u1ec7u t\u1eeb Metric, m\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng ghi nh\u1eadn \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c, \u0111\u1eb7c bi\u1ec7t \u1edf c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m c\u00f3 nhu c\u1ea7u cao v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng chuy\u1ec3n d\u1ecbch nhanh.<\/p>\n
Ba nh\u00f3m ng\u00e0nh n\u1ed5i b\u1eadt ghi nh\u1eadn t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u1ea5t g\u1ed3m:<\/p>\n
\n- Ng\u00e0nh B\u00e1ch h\u00f3a t\u0103ng tr\u01b0\u1edfng 9.78%<\/strong> trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i, d\u1eabn \u0111\u1ea7u nh\u1edd nhu c\u1ea7u ti\u00eau d\u00f9ng thi\u1ebft y\u1ebfu cao v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u FMCG \u0111\u1ea9y m\u1ea1nh chi\u1ebfn d\u1ecbch sale \u0111\u1ecbnh k\u1ef3.<\/li>\n
- Tr\u1ebb s\u01a1 sinh & Tr\u1ebb nh\u1ecf t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh \u1edf m\u1ee9c 12.77%<\/strong>, ti\u1ebfp t\u1ee5c gi\u1eef v\u1ecb th\u1ebf ng\u00e0nh h\u00e0ng top \u0111\u1ea7u tr\u00ean Lazada.<\/li>\n
- Ng\u00e0nh \u0110\u1ed3 ch\u01a1i tr\u1edf th\u00e0nh \u201chi\u1ec7n t\u01b0\u1ee3ng\u201d v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng h\u01a1n 83.57%<\/strong>\u00a0 so v\u1edbi c\u00f9ng k\u1ef3, ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng chi ti\u00eau gia \u0111\u00ecnh m\u1edf r\u1ed9ng cho c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1o d\u1ee5c, gi\u1ea3i tr\u00ed v\u00e0 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng cho tr\u1ebb.<\/li>\n<\/ul>\n
\u0110\u00e1ng ch\u00fa \u00fd, 8\/10 gian h\u00e0ng top \u0111\u1ea7u<\/strong> tr\u00ean LazMall ghi nh\u1eadn t\u0103ng tr\u01b0\u1edfng d\u01b0\u01a1ng, dao \u0111\u1ed9ng t\u1eeb 20% \u0111\u1ebfn 80%<\/strong>. Nh\u1eefng c\u00e1i t\u00ean n\u1ed5i b\u1eadt nh\u01b0 Ensure, Glucerna, Nestl\u00e9 Nutrition, Enfa \u0111\u1ec1u c\u00f3 m\u1ee9c t\u0103ng hai ch\u1eef s\u1ed1, th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng duy tr\u00ec ni\u1ec1m tin v\u00e0 s\u1ef1 g\u1eafn k\u1ebft l\u00e2u d\u00e0i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\nC\u00f3 th\u1ec3 th\u1ea5y, h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u1edd s\u1edf h\u1eefu t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u1edbn v\u00e0 t\u1ea7n su\u1ea5t mua l\u1eb7p l\u1ea1i cao. Trong khi m\u1eb7t b\u1eb1ng th\u1ecb tr\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng c\u1ea1nh tranh gay g\u1eaft v\u1ec1 gi\u00e1, th\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh h\u00e3ng v\u1eabn c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng nh\u1edd uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 tr\u1ea3i nghi\u1ec7m h\u1eadu m\u00e3i \u1ed5n \u0111\u1ecbnh.<\/p>\n