{"id":844,"date":"2025-11-04T23:03:24","date_gmt":"2025-11-04T16:03:24","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=844"},"modified":"2025-11-04T23:06:46","modified_gmt":"2025-11-04T16:06:46","slug":"metric-bao-cao-thi-truong-san-thuong-mai-dien-tu-viet-nam-quy-3-2025","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/metric-bao-cao-thi-truong-san-thuong-mai-dien-tu-viet-nam-quy-3-2025\/","title":{"rendered":"Metric: B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam Qu\u00fd 3\/2025"},"content":{"rendered":"<p>V\u1edbi doanh thu v\u01b0\u1ee3t 103 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng 22,25% so v\u1edbi c\u00f9ng k\u1ef3, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam qu\u00fd 3\/2025 \u0111ang ch\u1ee9ng ki\u1ebfn cu\u1ed9c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t ch\u01b0a t\u1eebng c\u00f3. B\u00e1o c\u00e1o \u0111\u1ed9c quy\u1ec1n t\u1eeb Metric cho th\u1ea5y: TikTok Shop \u0111ang b\u1ee9t ph\u00e1 v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t 69%, r\u00fat ng\u1eafn kho\u1ea3ng c\u00e1ch v\u1edbi \u201c\u00f4ng l\u1edbn\u201d Shopee, trong khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t ng\u00e0y c\u00e0ng s\u1eb5n s\u00e0ng chi ti\u00eau cho h\u00e0ng ch\u00ednh h\u00e3ng v\u00e0 mua s\u1eafm qua livestream.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/metric-bao-cao-thi-truong-san-thuong-mai-dien-tu-viet-nam-quy-3-2025\/#thi_truong_tang_truong_vuot_moc_100_nghin_ty_dong\" title=\"Th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng, v\u01b0\u1ee3t m\u1ed1c 100 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng\">Th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng, v\u01b0\u1ee3t m\u1ed1c 100 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/metric-bao-cao-thi-truong-san-thuong-mai-dien-tu-viet-nam-quy-3-2025\/#shopee_va_tiktok_shop_dieu_chinh_chinh_sach\" title=\"Shopee v\u00e0 TikTok Shop \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh s\u00e1ch\">Shopee v\u00e0 TikTok Shop \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh s\u00e1ch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/metric-bao-cao-thi-truong-san-thuong-mai-dien-tu-viet-nam-quy-3-2025\/#canh_tranh_giua_cac_san_ngay_cang_gay_gat\" title=\"C\u1ea1nh tranh gi\u1eefa c\u00e1c s\u00e0n ng\u00e0y c\u00e0ng gay g\u1eaft\">C\u1ea1nh tranh gi\u1eefa c\u00e1c s\u00e0n ng\u00e0y c\u00e0ng gay g\u1eaft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/metric-bao-cao-thi-truong-san-thuong-mai-dien-tu-viet-nam-quy-3-2025\/#thoi_trang_tro_thanh_diem_sang_cua_thuong_mai_dien_tu\" title=\"Th\u1eddi trang tr\u1edf th\u00e0nh \u0111i\u1ec3m s\u00e1ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\">Th\u1eddi trang tr\u1edf th\u00e0nh \u0111i\u1ec3m s\u00e1ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/metric-bao-cao-thi-truong-san-thuong-mai-dien-tu-viet-nam-quy-3-2025\/#nguoi_tieu_dung_uu_tien_thuong_hieu_chinh_hang_va_mua_sam_qua_video\" title=\"Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh h\u00e3ng v\u00e0 mua s\u1eafm qua video\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh h\u00e3ng v\u00e0 mua s\u1eafm qua video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/metric-bao-cao-thi-truong-san-thuong-mai-dien-tu-viet-nam-quy-3-2025\/#du_bao_thi_truong_san_tmdt_quy_42025_dat_doanh_so_105_nghin_ty_dong\" title=\"D\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng s\u00e0n TM\u0110T qu\u00fd 4\/2025 \u0111\u1ea1t doanh s\u1ed1 105 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng\">D\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng s\u00e0n TM\u0110T qu\u00fd 4\/2025 \u0111\u1ea1t doanh s\u1ed1 105 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"thi_truong_tang_truong_vuot_moc_100_nghin_ty_dong\"><\/span><strong>Th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng, v\u01b0\u1ee3t m\u1ed1c 100 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Theo b\u00e1o c\u00e1o, qu\u00fd 3\/2025 ghi nh\u1eadn con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng khi doanh s\u1ed1 ch\u1ea1m m\u1ed1c <strong>103.6 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong> tr\u00ean c\u1ea3 4 s\u00e0n: Shopee, Lazada, Tiki, Tiktik Shop, t\u0103ng tr\u01b0\u1edfng <strong>22.25% so v\u1edbi c\u00f9ng k\u1ef3 2024<\/strong> v\u00e0 t\u0103ng<strong> 2.6% so v\u1edbi qu\u00fd 2\/2025<\/strong>. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u t\u00edch c\u1ef1c cho th\u1ea5y s\u1ee9c mua n\u1ed9i \u0111\u1ecba \u0111ang h\u1ed3i ph\u1ee5c m\u1ea1nh m\u1ebd sau giai \u0111o\u1ea1n ch\u1eefng l\u1ea1i \u0111\u1ea7u n\u0103m.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-847 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/28.png?resize=740%2C493&#038;ssl=1\" alt=\"Metric: B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam Qu\u00fd 3\/2025\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/28.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/28.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/28.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/28.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/28.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/28.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Ngu\u1ed3n: N\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u Metric.vn<\/em><\/p>\n<p>\u0110\u1eb7c bi\u1ec7t, th\u00e1ng 9 ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng cao nh\u1ea5t v\u1edbi<strong> 26%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i, nh\u1edd chu\u1ed7i s\u1ef1 ki\u1ec7n mua s\u1eafm l\u1edbn nh\u01b0 8.8, 9.9, m\u00f9a t\u1ef1u tr\u01b0\u1eddng v\u00e0 Trung thu. T\u1ed5ng s\u1ea3n l\u01b0\u1ee3ng b\u00e1n ra trong qu\u00fd III \u0111\u1ea1t <strong>988.9 tri\u1ec7u s\u1ea3n ph\u1ea9m<\/strong>, t\u0103ng <strong>10.25% so v\u1edbi c\u00f9ng k\u1ef3 2024<\/strong>. S\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n ph\u00e1t sinh \u0111\u01a1n h\u00e0ng c\u0169ng t\u0103ng l\u00ean so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2024 v\u00e0 qu\u00fd 2\/2025, cho th\u1ea5y ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng duy tr\u00ec \u1ed5n \u0111\u1ecbnh.<\/p>\n<p>\u0110\u00e1ng ch\u00fa \u00fd, gi\u00e1 trung b\u00ecnh h\u00e0ng th\u00e1ng \u0111\u1ea1t <strong>104.614 \u0111\u1ed3ng<\/strong>, t\u0103ng <strong>26%<\/strong> so v\u1edbi giai \u0111o\u1ea1n tr\u01b0\u1edbc \u0111\u00f3. Trong \u0111\u00f3, Lazada ghi nh\u1eadn m\u1ee9c t\u0103ng m\u1ea1nh nh\u1ea5t, \u0111\u1ea1t 197.520 \u0111\u1ed3ng v\u00e0o th\u00e1ng 9\/2025, d\u1eabn \u0111\u1ea7u to\u00e0n th\u1ecb tr\u01b0\u1eddng. Ng\u01b0\u1ee3c l\u1ea1i, Shopee v\u00e0 Tiktok Shop duy tr\u00ec m\u1ee9c gi\u00e1 t\u01b0\u01a1ng \u0111\u1ed1i \u1ed5n \u0111\u1ecbnh quanh ng\u01b0\u1ee1ng 100.000 &#8211; 110.000 \u0111\u1ed3ng, cho th\u1ea5y s\u1ee9c c\u1ea1nh tranh cao trong ph\u00e2n kh\u00fac gi\u00e1 th\u1ea5p.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-848 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/29.png?resize=740%2C493&#038;ssl=1\" alt=\"Metric: B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam Qu\u00fd 3\/2025\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/29.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/29.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/29.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/29.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/29.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/29.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Ngu\u1ed3n: N\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u Metric.vn<\/em><\/p>\n<p>M\u1eb7c d\u00f9 gian h\u00e0ng ch\u00ednh h\u00e3ng (Shop Mall) ch\u1ec9 chi\u1ebfm 2.64% t\u1ed5ng s\u1ed1 shop nh\u01b0ng l\u1ea1i \u0111\u00f3ng g\u00f3p t\u1edbi 35.7% t\u1ed5ng doanh s\u1ed1 tr\u00ean Shopee v\u00e0 TikTok Shop, kh\u1eb3ng \u0111\u1ecbnh xu h\u01b0\u1edbng mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u00f3 s\u1ef1 thay \u0111\u1ed5i, h\u1ecd \u201cch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn\u201d, \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng h\u01a1n gi\u00e1 r\u1ebb.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"shopee_va_tiktok_shop_dieu_chinh_chinh_sach\"><\/span><strong>Shopee v\u00e0 TikTok Shop \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh s\u00e1ch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Th\u00e1ng 9\/2025 ch\u1ee9ng ki\u1ebfn nh\u1eefng thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng t\u1eeb hai \u00f4ng l\u1edbn, khi c\u1ea3 Shopee l\u1eabn TikTok Shop \u0111\u1ed3ng lo\u1ea1t tung ra h\u00e0ng lo\u1ea1t ch\u00ednh s\u00e1ch m\u1edbi, t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u00e0ng tr\u0103m ngh\u00ecn nh\u00e0 b\u00e1n.<\/p>\n<p>T\u1eeb ng\u00e0y 8\/9, Shopee t\u0103ng ph\u00ed c\u1ed1 \u0111\u1ecbnh cho nh\u00e0 b\u00e1n thu\u1ed9c Shopee Mall, \u0111\u1ed3ng th\u1eddi ng\u1eebng cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 \u01b0u \u0111\u00e3i ph\u00ed v\u1eadn chuy\u1ec3n, G\u00f3i Freeship Xtra Plus v\u00e0 ch\u00ednh th\u1ee9c ch\u1ea5m d\u1ee9t G\u00f3i Content Xtra v\u00e0o ng\u00e0y 15\/09\/2025. Tuy nhi\u00ean, n\u1ec1n t\u1ea3ng n\u00e0y b\u1ed5 sung \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho G\u00f3i Voucher Xtra v\u1edbi m\u1ee9c gi\u1ea3m \u0111\u1ebfn 25% khi k\u1ebft h\u1ee3p livestream v\u00e0 video. \u0110\u1ed9ng th\u00e1i n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 \u0111\u1ecbnh h\u01b0\u1edbng khuy\u1ebfn kh\u00edch nh\u00e0 b\u00e1n \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung, t\u1ea1o tr\u1ea3i nghi\u1ec7m mua s\u1eafm h\u1ea5p d\u1eabn h\u01a1n thay v\u00ec ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o \u01b0u \u0111\u00e3i ph\u00ed.<\/p>\n<p>TikTok Shop t\u1eeb ng\u00e0y 3\/9 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch ph\u00ed v\u1eadn chuy\u1ec3n m\u1edbi, y\u00eau c\u1ea7u nh\u00e0 b\u00e1n ch\u1ecbu ph\u00ed chi\u1ec1u \u0111i t\u1ed1i \u0111a 40.000\u0111\/\u0111\u01a1n trong tr\u01b0\u1eddng h\u1ee3p giao h\u00e0ng kh\u00f4ng th\u00e0nh c\u00f4ng ho\u1eb7c kh\u00e1ch ho\u00e0n tr\u1ea3. Nh\u00e0 b\u00e1n c\u00f3 th\u1ec3 khi\u1ebfu n\u1ea1i trong v\u00f2ng 7 ng\u00e0y n\u1ebfu l\u1ed7i thu\u1ed9c v\u1ec1 \u0111\u01a1n v\u1ecb v\u1eadn chuy\u1ec3n \u0111\u1ec3 \u0111\u01b0\u1ee3c ho\u00e0n ph\u00ed. Ch\u00ednh s\u00e1ch n\u00e0y t\u0103ng t\u00ednh minh b\u1ea1ch nh\u01b0ng c\u0169ng t\u1ea1o \u00e1p l\u1ef1c t\u00e0i ch\u00ednh l\u00ean c\u00e1c shop c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn th\u1ea5p.<\/p>\n<p>C\u00e1c chuy\u00ean gia nh\u1eadn \u0111\u1ecbnh \u0111\u00e2y l\u00e0 b\u01b0\u1edbc \u0111i t\u1ea5t y\u1ebfu khi th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edfng th\u00e0nh, c\u00e1c s\u00e0n \u0111ang d\u1ea7n chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh \u201c\u0111\u1ed1t ti\u1ec1n\u201d thu h\u00fat ng\u01b0\u1eddi b\u00e1n sang giai \u0111o\u1ea1n n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"canh_tranh_giua_cac_san_ngay_cang_gay_gat\"><\/span><strong>C\u1ea1nh tranh gi\u1eefa c\u00e1c s\u00e0n ng\u00e0y c\u00e0ng gay g\u1eaft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Shopee ti\u1ebfp t\u1ee5c gi\u1eef v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u1edbi v\u1edbi <strong>56% th\u1ecb ph\u1ea7n<\/strong>, d\u00f9 m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 ch\u1ec9 \u0111\u1ea1t 4% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2024. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y d\u1ea5u hi\u1ec7u ch\u1eefng l\u1ea1i trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh gia t\u0103ng.<\/p>\n<p>Ng\u01b0\u1ee3c l\u1ea1i, TikTok Shop d\u1ea7n r\u00fat ng\u1eafn kho\u1ea3ng c\u00e1ch v\u1edbi Shopee, khi <strong>t\u0103ng tr\u01b0\u1edfng 69%<\/strong>, gi\u00fap th\u1ecb ph\u1ea7n m\u1edf r\u1ed9ng <strong>t\u1eeb 30% l\u00ean 41%<\/strong>. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng cho s\u1ee9c h\u00fat m\u1ea1nh m\u1ebd c\u1ee7a m\u00f4 h\u00ecnh \u201cmua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed\u201d th\u00f4ng qua livestream v\u00e0 video ng\u1eafn. M\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng nh\u01b0 Th\u1eddi trang v\u00e0 l\u00e0m \u0111\u1eb9p, TikTok Shop ghi nh\u1eadn v\u1ec1 t\u1ed1c \u0111\u1ed9 <strong>t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc<\/strong>. C\u00e1c shop tr\u00ean TikTok Shop c\u00f3 m\u1ee9c chuy\u1ec3n \u0111\u1ed5i cao g\u1ea5p nhi\u1ec1u l\u1ea7n nh\u1edd y\u1ebfu t\u1ed1 <strong>\u201cmua h\u00e0ng c\u1ea3m x\u00fac\u201d<\/strong> &#8211; nh\u00ecn th\u1ea5y, th\u00edch ngay v\u00e0 mua lu\u00f4n.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-849 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/30.png?resize=740%2C493&#038;ssl=1\" alt=\"Metric: B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam Qu\u00fd 3\/2025\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/30.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/30.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/30.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/30.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/30.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/30.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Ngu\u1ed3n: N\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u Metric.vn<\/em><\/p>\n<p>Lazada duy tr\u00ec th\u1ecb ph\u1ea7n \u1ed5n \u0111\u1ecbnh \u1edf 3%, cho th\u1ea5y kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh. Trong khi \u0111\u00f3, Tiki ti\u1ebfp t\u1ee5c thu h\u1eb9p th\u1ecb ph\u1ea7n, v\u1edbi m\u1ee9c doanh s\u1ed1 gi\u1ea3m \u0111\u00e1ng k\u1ec3 80%, ph\u1ea3n \u00e1nh \u00e1p l\u1ef1c c\u1ea1nh tranh ng\u00e0y c\u00e0ng l\u1edbn t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"thoi_trang_tro_thanh_diem_sang_cua_thuong_mai_dien_tu\"><\/span>Th\u1eddi trang tr\u1edf th\u00e0nh \u0111i\u1ec3m s\u00e1ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ba ng\u00e0nh h\u00e0ng d\u1eabn \u0111\u1ea7u doanh s\u1ed1 qu\u00fd 3\/2025 l\u00e0 <strong>L\u00e0m \u0111\u1eb9p (17.7 ngh\u00ecn t\u1ef7)<\/strong>, <strong>Nh\u00e0 c\u1eeda &#8211; \u0110\u1eddi s\u1ed1ng (13.8 ngh\u00ecn t\u1ef7)<\/strong> v\u00e0 <strong>Th\u1eddi trang n\u1eef (12.1 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng)<\/strong>.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-850 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/31.png?resize=740%2C493&#038;ssl=1\" alt=\"Metric: B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam Qu\u00fd 3\/2025\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/31.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/31.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/31.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/31.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/31.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/31.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Ngu\u1ed3n: N\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u Metric.vn<\/em><\/p>\n<p>Nh\u00f3m ng\u00e0nh Th\u1eddi trang ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng n\u1ed5i b\u1eadt, trong \u0111\u00f3 <strong>Th\u1eddi trang n\u1eef t\u0103ng 35.73%<\/strong> v\u00e0 <strong>Th\u1eddi trang tr\u1ebb em t\u0103ng t\u1edbi 113.4%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. C\u00e1c chuy\u00ean gia Metric nh\u1eadn \u0111\u1ecbnh, xu h\u01b0\u1edbng mua s\u1eafm \u0111ang chuy\u1ec3n d\u1ecbch m\u1ea1nh v\u1ec1 ph\u00eda c\u00e1c s\u1ea3n ph\u1ea9m th\u1ec3 hi\u1ec7n <strong>phong c\u00e1ch v\u00e0 b\u1ea3n s\u1eafc c\u00e1 nh\u00e2n<\/strong>, g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y s\u1ef1 b\u1ee9t ph\u00e1 c\u1ee7a nh\u00f3m ng\u00e0nh n\u00e0y.<\/p>\n<p>C\u00e1c ng\u00e0nh h\u00e0ng ch\u1ee7 l\u1ef1c kh\u00e1c c\u0169ng duy tr\u00ec t\u1ed1c \u0111\u1ed9 t\u0103ng \u1ed5n \u0111\u1ecbnh. Ng\u00e0nh <strong>L\u00e0m \u0111\u1eb9p t\u0103ng 14.2%<\/strong>, v\u1edbi s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 L&#8217;Oreal Paris, Cocoon, Colorkey. <strong>Nh\u00e0 c\u1eeda &#8211; \u0110\u1eddi s\u1ed1ng t\u0103ng 17.4%<\/strong>, trong \u0111\u00f3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Top Gia, Lock&amp;Lock, Elmich v\u00e0 Omo \u0111\u1ec1u ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u00ean 70%, ph\u1ea3n \u00e1nh s\u1ee9c mua m\u1ea1nh m\u1ebd \u1edf nh\u00f3m h\u00e0ng gia d\u1ee5ng thi\u1ebft y\u1ebfu.<\/p>\n<p>\u0110\u00e1ng ch\u00fa \u00fd, ng\u00e0nh <strong>S\u1ee9c kh\u1ecfe t\u0103ng 80.3%<\/strong> v\u00e0 <strong>Th\u1ec3 thao &amp; Du l\u1ecbch t\u0103ng 43.73%<\/strong>, cho th\u1ea5y nhu c\u1ea7u <em>\u201cs\u1ed1ng xanh, s\u1ed1ng kh\u1ecfe\u201d<\/em> \u0111ang tr\u1edf th\u00e0nh \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"nguoi_tieu_dung_uu_tien_thuong_hieu_chinh_hang_va_mua_sam_qua_video\"><\/span><strong>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh h\u00e3ng v\u00e0 mua s\u1eafm qua video<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>S\u1ed1 l\u01b0\u1ee3ng Shop Mall tr\u00ean TikTok Shop t\u0103ng <strong>51.89%<\/strong> v\u1edbi doanh s\u1ed1 t\u0103ng <strong>114.72%<\/strong>. Tong khi \u0111\u00f3, m\u1eb7c d\u00f9 Shopee ghi nh\u1eadn s\u1ed1 l\u01b0\u1ee3ng Shop Mall gi\u1ea3m 38.12% do ch\u00ednh s\u00e1ch ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng kh\u1eaft khe h\u01a1n nh\u01b0ng doanh s\u1ed1 v\u1eabn t\u0103ng 6.54%, cho th\u1ea5y hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng ch\u00ednh h\u00e3ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-851 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/32.png?resize=740%2C493&#038;ssl=1\" alt=\"Metric: B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam Qu\u00fd 3\/2025\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/32.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/32.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/32.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/32.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/32.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/32.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Ngu\u1ed3n: N\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u Metric.vn<\/em><\/p>\n<p>Trong Qu\u00fd 3\/2025, c\u00e1c ph\u00e2n kh\u00fac gi\u00e1 100.000 &#8211; 200.000 \u0111\u1ed3ng v\u00e0 200.000 &#8211; 350.000 \u0111\u1ed3ng ti\u1ebfp t\u1ee5c gi\u1eef vai tr\u00f2 ch\u1ee7 \u0111\u1ea1o, chi\u1ebfm t\u1edbi 25.7% v\u00e0 16% t\u1ed5ng doanh thu to\u00e0n th\u1ecb ph\u1ea7n, ph\u1ea3n \u00e1nh s\u1ee9c mua \u1ed5n \u0111\u1ecbnh \u1edf nh\u00f3m h\u00e0ng ph\u1ed5 th\u00f4ng.<\/p>\n<p>Ng\u01b0\u1ee3c l\u1ea1i, ph\u00e2n kh\u00fac d\u01b0\u1edbi 100.000 \u0111\u1ed3ng gi\u1ea3m nh\u1eb9 t\u1eeb <strong>26.9% xu\u1ed1ng 24.4%<\/strong>, cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n ch\u1ec9 \u201cs\u0103n\u201d h\u00e0ng gi\u00e1 r\u1ebb. Ng\u01b0\u1eddi mua \u0111ang s\u1eb5n s\u00e0ng chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n, th\u1ec3 hi\u1ec7n r\u00f5 qua <strong>ph\u00e2n kh\u00fac tr\u00ean 1 tri\u1ec7u \u0111\u1ed3ng<\/strong>, hi\u1ec7n chi\u1ebfm 14,5% th\u1ecb ph\u1ea7n d\u00f9 ch\u1ec9 \u0111\u00f3ng g\u00f3p t\u1ef7 tr\u1ecdng nh\u1ecf v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng.<\/p>\n<p>D\u1eef li\u1ec7u t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm ph\u1ea3n \u00e1nh nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u201c\u1ed0p l\u01b0ng iPhone\u201d d\u1eabn \u0111\u1ea7u v\u1edbi h\u01a1n 10 tri\u1ec7u l\u01b0\u1ee3t t\u00ecm ki\u1ebfm, theo sau l\u00e0 \u201cd\u00e9p n\u1eef\u201d, \u201c\u00e1o\u201d, \u201ct\u00fai x\u00e1ch n\u1eef\u201d v\u00e0 \u201c\u00e1o ph\u00f4ng n\u1eef\u201d, \u201c\u00e1o kho\u00e1c\u201d, \u201cgi\u00e0y th\u1ec3 thao\u201d, \u201cbalo\u201d. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng m\u00f3n h\u00e0ng thi\u1ebft y\u1ebfu m\u00e0 c\u00f2n l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 mua l\u1ea1i cao, m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ea7u t\u01b0 cho nh\u00e0 b\u00e1n.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-853 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/33.png?resize=740%2C493&#038;ssl=1\" alt=\"Metric: B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam Qu\u00fd 3\/2025\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/33.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/33.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/33.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/33.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/33.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/33.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Ngu\u1ed3n: N\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u Metric.vn<\/em><\/p>\n<p>Song song v\u1edbi \u0111\u00f3, m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng qua video v\u00e0 livestream (social commerce) \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. TikTok Shop tr\u1edf th\u00e0nh k\u00eanh t\u0103ng tr\u01b0\u1edfng ch\u00ednh c\u1ee7a ng\u00e0nh Th\u1eddi trang v\u00e0 L\u00e0m \u0111\u1eb9p. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Visecret BRA t\u0103ng 333,87%, ECOCHIC t\u0103ng 163,94% nh\u1edd \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung s\u00e1ng t\u1ea1o v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"du_bao_thi_truong_san_tmdt_quy_42025_dat_doanh_so_105_nghin_ty_dong\"><\/span><strong>D\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng s\u00e0n TM\u0110T qu\u00fd 4\/2025 \u0111\u1ea1t doanh s\u1ed1 105 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Metric d\u1ef1 b\u00e1o doanh s\u1ed1 qu\u00fd 4\/2025 s\u1ebd \u0111\u1ea1t <strong>105 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong>, <strong>t\u0103ng 15% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2024<\/strong> v\u00e0 <strong>t\u0103ng 1.35% so v\u1edbi qu\u00fd 3\/2025<\/strong>. S\u1ea3n l\u01b0\u1ee3ng d\u1ef1 ki\u1ebfn \u0111\u1ea1t <strong>1.069 tri\u1ec7u s\u1ea3n ph\u1ea9m<\/strong>, t\u0103ng 8.14%.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-852 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/34.png?resize=740%2C493&#038;ssl=1\" alt=\"Metric: B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam Qu\u00fd 3\/2025\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/34.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/34.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/34.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/34.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/34.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/34.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Ngu\u1ed3n: N\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u Metric.vn<\/em><\/p>\n<p>M\u1ee9c t\u0103ng tr\u01b0\u1edfng n\u00e0y \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i l\u1edbn nh\u01b0 11.11, 12.12, c\u00f9ng v\u1edbi nhu c\u1ea7u mua s\u1eafm trong d\u1ecbp l\u1ec5 Gi\u00e1ng sinh v\u00e0 T\u1ebft D\u01b0\u01a1ng l\u1ecbch. C\u00e1c ng\u00e0nh h\u00e0ng \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o d\u1eabn \u0111\u1ea7u g\u1ed3m Th\u1eddi trang, L\u00e0m \u0111\u1eb9p, \u0110\u1ed3 gia d\u1ee5ng v\u00e0 B\u00e1ch h\u00f3a &#8211; Th\u1ef1c ph\u1ea9m.<\/p>\n<p>C\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng c\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng <strong>livestream b\u00e1n h\u00e0ng<\/strong>, <strong>\u01b0u \u0111\u00e3i v\u1eadn chuy\u1ec3n mi\u1ec5n ph\u00ed<\/strong> v\u00e0 <strong>n\u00e2ng c\u1ea5p h\u1ec7 th\u1ed1ng logistics<\/strong> \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u cao \u0111i\u1ec3m.<\/p>\n<p>Metric khuy\u1ebfn ngh\u1ecb doanh nghi\u1ec7p n\u00ean t\u1eadp trung v\u00e0o nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi m\u00f9a v\u1ee5, \u0111a d\u1ea1ng h\u00f3a k\u00eanh b\u00e1n h\u00e0ng, v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung livestream \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng trong qu\u00fd cu\u1ed1i n\u0103m.<\/p>\n<p>Qu\u00fd 3\/2025 \u0111\u00e1nh d\u1ea5u giai \u0111o\u1ea1n chuy\u1ec3n m\u00ecnh quan tr\u1ecdng c\u1ee7a th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam. C\u1ea1nh tranh gay g\u1eaft gi\u1eefa c\u00e1c s\u00e0n, s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a social commerce, v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng th\u00f4ng minh \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1ch th\u1ee9c kinh doanh online. <strong>B\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng TM\u0110T qu\u00fd 3\/2025<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 b\u1ea3n t\u1ed5ng h\u1ee3p s\u1ed1 li\u1ec7u, m\u00e0 l\u00e0 b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c cho m\u1ecdi nh\u00e0 b\u00e1n h\u00e0ng \u0111ang t\u00ecm h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n<p>Truy c\u1eadp ngay phi\u00ean b\u1ea3n \u0111\u01b0\u1ee3c bi\u00ean t\u1eadp cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u <a href=\"https:\/\/ecommerce.metric.vn\/report-q3-2025?utm_source=brandsvietnam&amp;utm_medium=pr-article&amp;utm_campaign=report-Q3-2025&amp;utm_term=metric.vn\">t\u1ea1i \u0111\u00e2y<\/a> \u0111\u1ec3 xem chi ti\u1ebft t\u1eebng ng\u00e0nh h\u00e0ng v\u00e0 ph\u00e2n t\u00edch theo th\u1ecb ph\u1ea7n, gi\u00e1 b\u00e1n, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng.<\/p>\n<p><a href=\"https:\/\/ecommerce.metric.vn\/report-q3-2025?utm_source=brandsvietnam&amp;utm_medium=pr-article&amp;utm_campaign=report-Q3-2025&amp;utm_term=metric.vn\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-854 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/CTA.png?resize=740%2C493&#038;ssl=1\" alt=\"https:\/\/ecommerce.metric.vn\/report-q3-2025?utm_source=brandsvietnam&amp;utm_medium=pr-article&amp;utm_campaign=report-Q3-2025&amp;utm_term=metric.vn\" width=\"740\" height=\"493\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/CTA.png?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/CTA.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/CTA.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/CTA.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/11\/CTA.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/a><\/p>\n<p>\u2014&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<blockquote><p><em>V\u1ec1 <a href=\"http:\/\/metric.vn\/\">Metric.vn<\/a><\/em><\/p>\n<p><em>C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence, h\u1ed7 tr\u1ee3 h\u01a1n 100.000 doanh nghi\u1ec7p v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 1.000.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030. Metric hi\u1ec7n ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n TM\u0110T &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng) v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n<ul>\n<li><em>Website: http:\/\/www.metric.vn<\/em><\/li>\n<li><em>Email: info@metric.vn<\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>V\u1edbi doanh thu v\u01b0\u1ee3t 103 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng 22,25% so v\u1edbi c\u00f9ng k\u1ef3, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam qu\u00fd 3\/2025 \u0111ang&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":846,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Metric: B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam Qu\u00fd 3\/2025 - Metric Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metric.vn\/insights\/metric-bao-cao-thi-truong-san-thuong-mai-dien-tu-viet-nam-quy-3-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metric: B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam Qu\u00fd 3\/2025 - Metric Insights\" \/>\n<meta property=\"og:description\" content=\"V\u1edbi doanh thu v\u01b0\u1ee3t 103 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng 22,25% so v\u1edbi c\u00f9ng k\u1ef3, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam qu\u00fd 3\/2025 \u0111ang&#046;&#046;&#046;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metric.vn\/insights\/metric-bao-cao-thi-truong-san-thuong-mai-dien-tu-viet-nam-quy-3-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Metric Insights\" \/>\n<meta property=\"article:publisher\" 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