{"id":799,"date":"2025-10-24T15:11:03","date_gmt":"2025-10-24T08:11:03","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=799"},"modified":"2025-11-02T20:33:49","modified_gmt":"2025-11-02T13:33:49","slug":"skincare-cho-nam-2025","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/skincare-cho-nam-2025\/","title":{"rendered":"Skincare cho nam 2025: Th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng 259 t\u1ef7 | Xu h\u01b0\u1edbng &#038; C\u01a1 h\u1ed9i"},"content":{"rendered":"<p>Nam gi\u1edbi Vi\u1ec7t Nam kh\u00f4ng c\u00f2n &#8220;ng\u1ea1i&#8221; ch\u0103m s\u00f3c da. V\u1edbi doanh thu \u0111\u1ea1t 259 t\u1ef7 \u0111\u1ed3ng trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng 47%, ph\u00e2n kh\u00fac Skincare cho nam \u0111ang tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1edbi c\u1ee7a ng\u00e0nh l\u00e0m \u0111\u1eb9p. \u0110\u1eb7c bi\u1ec7t, xu h\u01b0\u1edbng s\u1ea3n ph\u1ea9m \u0111a ch\u1ee9c n\u0103ng (hybrid) k\u1ebft h\u1ee3p ch\u0103m s\u00f3c da, n\u01b0\u1edbc hoa v\u00e0 ch\u0103m s\u00f3c c\u01a1 th\u1ec3 \u0111ang t\u1ea1o n\u00ean l\u00e0n s\u00f3ng m\u1edbi, m\u1edf ra c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bi\u1ebft c\u00e1ch khai th\u00e1c.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/skincare-cho-nam-2025\/#1_buc_tranh_thi_truong_beauty_2025_skincare_cho_nam_tang_truong_nhanh_chong\" title=\"1. B\u1ee9c tranh th\u1ecb tr\u01b0\u1eddng Beauty 2025: Skincare cho nam t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng\">1. B\u1ee9c tranh th\u1ecb tr\u01b0\u1eddng Beauty 2025: Skincare cho nam t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/skincare-cho-nam-2025\/#2_hanh_vi_tieu_dung_moi_cua_nam_gioi_hien_dai\" title=\"2. H\u00e0nh vi ti\u00eau d\u00f9ng m\u1edbi c\u1ee7a nam gi\u1edbi hi\u1ec7n \u0111\u1ea1i\">2. H\u00e0nh vi ti\u00eau d\u00f9ng m\u1edbi c\u1ee7a nam gi\u1edbi hi\u1ec7n \u0111\u1ea1i<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/skincare-cho-nam-2025\/#21_tu_%e2%80%9ckhong_quan_tam%e2%80%9d_sang_%e2%80%9cdau_tu_co_hieu_biet%e2%80%9d\" title=\"2.1. T\u1eeb &#8220;kh\u00f4ng quan t\u00e2m&#8221; sang &#8220;\u0111\u1ea7u t\u01b0 c\u00f3 hi\u1ec3u bi\u1ebft&#8221;\">2.1. T\u1eeb &#8220;kh\u00f4ng quan t\u00e2m&#8221; sang &#8220;\u0111\u1ea7u t\u01b0 c\u00f3 hi\u1ec3u bi\u1ebft&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/skincare-cho-nam-2025\/#22_gen_z_millennials_the_he_dan_dau_xu_huong_skincare_cho_nam\" title=\"2.2. Gen Z &amp; Millennials: Th\u1ebf h\u1ec7 d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng skincare cho nam\">2.2. Gen Z &amp; Millennials: Th\u1ebf h\u1ec7 d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng skincare cho nam<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/skincare-cho-nam-2025\/#3_skincare_cho_nam_lan_song_tieu_dung_moi_cua_nganh_beauty\" title=\"3. Skincare cho nam: L\u00e0n s\u00f3ng ti\u00eau d\u00f9ng m\u1edbi c\u1ee7a ng\u00e0nh Beauty\">3. Skincare cho nam: L\u00e0n s\u00f3ng ti\u00eau d\u00f9ng m\u1edbi c\u1ee7a ng\u00e0nh Beauty<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/skincare-cho-nam-2025\/#31_ty_le_tang_truong_gmv_san_luong_ban_men-care_tren_tiktok_shop_shopee\" title=\"3.1. T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng GMV &amp; S\u1ea3n l\u01b0\u1ee3ng b\u00e1n Men-Care tr\u00ean TikTok Shop, Shopee\">3.1. T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng GMV &amp; S\u1ea3n l\u01b0\u1ee3ng b\u00e1n Men-Care tr\u00ean TikTok Shop, Shopee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/skincare-cho-nam-2025\/#32_phan_bo_theo_nen_tang_thuong_mai_dien_tu\" title=\"3.2. Ph\u00e2n b\u1ed5 theo n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:\">3.2. Ph\u00e2n b\u1ed5 theo n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/skincare-cho-nam-2025\/#33_muc_chi_tieu_trung_binh_tan_suat_mua_lai_cua_khach_hang_nam\" title=\"3.3. M\u1ee9c chi ti\u00eau trung b\u00ecnh &amp; T\u1ea7n su\u1ea5t mua l\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng nam\">3.3. M\u1ee9c chi ti\u00eau trung b\u00ecnh &amp; T\u1ea7n su\u1ea5t mua l\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng nam<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/metric.vn\/insights\/skincare-cho-nam-2025\/#4_phan_khuc_san_pham_men_care_dang_bung_no_manh_nhat\" title=\"4. Ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m Men Care \u0111ang b\u00f9ng n\u1ed5 m\u1ea1nh nh\u1ea5t\">4. Ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m Men Care \u0111ang b\u00f9ng n\u1ed5 m\u1ea1nh nh\u1ea5t<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/metric.vn\/insights\/skincare-cho-nam-2025\/#41_skincare_co_ban_sua_rua_mat_duong_am_chong_nang\" title=\"4.1. Skincare c\u01a1 b\u1ea3n: S\u1eefa r\u1eeda m\u1eb7t, d\u01b0\u1ee1ng \u1ea9m, ch\u1ed1ng n\u1eafng\">4.1. Skincare c\u01a1 b\u1ea3n: S\u1eefa r\u1eeda m\u1eb7t, d\u01b0\u1ee1ng \u1ea9m, ch\u1ed1ng n\u1eafng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/metric.vn\/insights\/skincare-cho-nam-2025\/#42_hybrid_products_skincare_nuoc_hoa_cham_soc_co_the\" title=\"4.2. Hybrid Products: Skincare, n\u01b0\u1edbc hoa, ch\u0103m s\u00f3c c\u01a1 th\u1ec3\">4.2. Hybrid Products: Skincare, n\u01b0\u1edbc hoa, ch\u0103m s\u00f3c c\u01a1 th\u1ec3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/metric.vn\/insights\/skincare-cho-nam-2025\/#5_vi_sao_%e2%80%9cskincare_cho_nam%e2%80%9d_dang_la_manh_dat_vang_cua_nganh_beauty\" title=\"5. V\u00ec sao &#8220;Skincare cho nam&#8221; \u0111ang l\u00e0 m\u1ea3nh \u0111\u1ea5t v\u00e0ng c\u1ee7a ng\u00e0nh Beauty?\">5. V\u00ec sao &#8220;Skincare cho nam&#8221; \u0111ang l\u00e0 m\u1ea3nh \u0111\u1ea5t v\u00e0ng c\u1ee7a ng\u00e0nh Beauty?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/metric.vn\/insights\/skincare-cho-nam-2025\/#51_co_hoi_tang_truong_doanh_thu_mo_rong_tep_khach_hang_tiem_nang\" title=\"5.1. C\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng doanh thu &amp; M\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\">5.1. C\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng doanh thu &amp; M\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/metric.vn\/insights\/skincare-cho-nam-2025\/#52_khoang_trong_canh_tranh_thuong_hieu_noi_dia_van_chua_khai_thac_du_men_care_line\" title=\"5.2. Kho\u1ea3ng tr\u1ed1ng c\u1ea1nh tranh: Th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba v\u1eabn ch\u01b0a khai th\u00e1c \u0111\u1ee7 Men care line\">5.2. Kho\u1ea3ng tr\u1ed1ng c\u1ea1nh tranh: Th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba v\u1eabn ch\u01b0a khai th\u00e1c \u0111\u1ee7 Men care line<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/metric.vn\/insights\/skincare-cho-nam-2025\/#6_ket_luan\" title=\"6. K\u1ebft lu\u1eadn\">6. K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_buc_tranh_thi_truong_beauty_2025_skincare_cho_nam_tang_truong_nhanh_chong\"><\/span>1. B\u1ee9c tranh th\u1ecb tr\u01b0\u1eddng Beauty 2025: Skincare cho nam t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ng\u00e0nh l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n Vi\u1ec7t Nam \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd trong n\u1eeda \u0111\u1ea7u n\u0103m 2025. D\u1eef li\u1ec7u t\u1eeb <a href=\"https:\/\/metric.vn\/?srsltid=AfmBOop_lA2jbgWjXX0MJGtrOVb8t49ERSViwVm_vQzGkAwPrGOMHuCa\">Metric<\/a> cho th\u1ea5y, t\u1ed5ng doanh thu trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 \u0111\u1ea1t <strong>27,4 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong>, t\u0103ng 26% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. Trong b\u1ee9c tranh t\u0103ng tr\u01b0\u1edfng \u1ea5y, m\u1ed9t ph\u00e2n kh\u00fac \u0111ang \u00e2m th\u1ea7m nh\u01b0ng m\u1ea1nh m\u1ebd chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n &#8211; \u0111\u00f3 ch\u00ednh l\u00e0 <strong>s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c d\u00e0nh cho nam gi\u1edbi<\/strong>.<\/p>\n<p>Kh\u00e1c v\u1edbi h\u00ecnh \u1ea3nh truy\u1ec1n th\u1ed1ng v\u1ec1 nam gi\u1edbi &#8220;kh\u00f4ng c\u1ea7n thi\u1ebft&#8221; ph\u1ea3i ch\u0103m s\u00f3c da hay s\u1eed d\u1ee5ng m\u1ef9 ph\u1ea9m, th\u1ebf h\u1ec7 nam gi\u1edbi Vi\u1ec7t Nam hi\u1ec7n \u0111\u1ea1i \u0111ang thay \u0111\u1ed5i ho\u00e0n to\u00e0n quan \u0111i\u1ec3m. H\u1ecd kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ngo\u1ea1i h\u00ecnh m\u00e0 c\u00f2n s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 ti\u1ec1n b\u1ea1c v\u00e0 th\u1eddi gian cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da chuy\u00ean bi\u1ec7t.<\/p>\n<p>S\u1ef1 chuy\u1ec3n d\u1ecbch n\u00e0y kh\u00f4ng ph\u1ea3i ng\u1eabu nhi\u00ean. N\u00f3 \u0111\u1ebfn t\u1eeb s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1: \u1ea3nh h\u01b0\u1edfng t\u1eeb v\u0103n h\u00f3a \u0111\u1ea1i ch\u00fang H\u00e0n Qu\u1ed1c v\u00e0 ph\u01b0\u01a1ng T\u00e2y, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi h\u00ecnh \u1ea3nh nam gi\u1edbi ch\u0103m ch\u00fat ngo\u1ea1i h\u00ecnh; v\u00e0 quan tr\u1ecdng h\u01a1n c\u1ea3 l\u00e0 nh\u1eadn th\u1ee9c ng\u00e0y c\u00e0ng cao v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe l\u00e0n da.<\/p>\n<p>Th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p cho nam gi\u1edbi kh\u00f4ng c\u00f2n l\u00e0 &#8220;th\u1ecb tr\u01b0\u1eddng ng\u00e1ch&#8221; m\u00e0 \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng ph\u00e2n kh\u00fac t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t. C\u00e1c con s\u1ed1 t\u1eeb b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y xu h\u01b0\u1edbng n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng nh\u1ea5t th\u1eddi, m\u00e0 l\u00e0 s\u1ef1 thay \u0111\u1ed5i s\u00e2u s\u1eafc trong h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t.<\/p>\n<blockquote><p>&gt;&gt;&gt;Xem th\u00eam: <a href=\"https:\/\/metric.vn\/resource\/blog\/theo-sat-thi-truong-tmdt-tang-truong-5-lan-doanh-thu-sau-6-thang-nganh-hang-thoi-trang-nam\">Theo s\u00e1t th\u1ecb tr\u01b0\u1eddng TM\u0110T, t\u0103ng tr\u01b0\u1edfng 5 l\u1ea7n doanh thu sau 6 th\u00e1ng ng\u00e0nh h\u00e0ng th\u1eddi trang nam<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"2_hanh_vi_tieu_dung_moi_cua_nam_gioi_hien_dai\"><\/span>2. H\u00e0nh vi ti\u00eau d\u00f9ng m\u1edbi c\u1ee7a nam gi\u1edbi hi\u1ec7n \u0111\u1ea1i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"21_tu_%e2%80%9ckhong_quan_tam%e2%80%9d_sang_%e2%80%9cdau_tu_co_hieu_biet%e2%80%9d\"><\/span>2.1. T\u1eeb &#8220;kh\u00f4ng quan t\u00e2m&#8221; sang &#8220;\u0111\u1ea7u t\u01b0 c\u00f3 hi\u1ec3u bi\u1ebft&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>H\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a nam gi\u1edbi Vi\u1ec7t Nam \u0111ang tr\u1ea3i qua s\u1ef1 chuy\u1ec3n \u0111\u1ed5i \u0111\u00e1ng k\u1ec3. Kh\u00e1c v\u1edbi th\u1ebf h\u1ec7 tr\u01b0\u1edbc, nam gi\u1edbi hi\u1ec7n \u0111\u1ea1i kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m v\u00ec qu\u1ea3ng c\u00e1o hay khuy\u1ebfn m\u00e3i, m\u00e0 h\u1ecd ch\u1ee7 \u0111\u1ed9ng t\u00ecm hi\u1ec3u v\u1ec1 th\u00e0nh ph\u1ea7n, c\u00f4ng d\u1ee5ng v\u00e0 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a l\u00e0n da.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh r\u00f5 qua c\u00e1ch h\u1ecd t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u01b0\u1edbc khi mua. Nam gi\u1edbi ng\u00e0y nay th\u01b0\u1eddng xem video \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, \u0111\u1ecdc th\u00e0nh ph\u1ea7n tr\u00ean nh\u00e3n, v\u00e0 so s\u00e1nh nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh. H\u1ecd kh\u00f4ng ng\u1ea1i \u0111\u1ea7u t\u01b0 cho c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 cao n\u1ebfu th\u1ea5y hi\u1ec7u qu\u1ea3 r\u00f5 r\u00e0ng.<\/p>\n<p>M\u1ed9t \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nam gi\u1edbi th\u00edch c\u00e1c s\u1ea3n ph\u1ea9m <strong>\u0111\u01a1n gi\u1ea3n, ti\u1ec7n l\u1ee3i v\u00e0 \u0111a ch\u1ee9c n\u0103ng<\/strong>. Thay v\u00ec quy tr\u00ecnh ch\u0103m s\u00f3c da 7-10 b\u01b0\u1edbc nh\u01b0 ph\u1ee5 n\u1eef, h\u1ecd \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m &#8220;all-in-one&#8221; ho\u1eb7c quy tr\u00ecnh 3-4 b\u01b0\u1edbc: r\u1eeda m\u1eb7t, d\u01b0\u1ee1ng \u1ea9m, ch\u1ed1ng n\u1eafng. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fd do xu h\u01b0\u1edbng s\u1ea3n ph\u1ea9m \u0111a ch\u1ee9c n\u0103ng (hybrid) \u0111ang b\u00f9ng n\u1ed5 trong ph\u00e2n kh\u00fac nam gi\u1edbi.<\/p>\n<p>V\u1ec1 k\u00eanh mua s\u1eafm, nam gi\u1edbi c\u0169ng th\u1ec3 hi\u1ec7n s\u1ef1 kh\u00e1c bi\u1ec7t. H\u1ecd \u01b0u ti\u00ean mua s\u1eafm tr\u1ef1c tuy\u1ebfn h\u01a1n &#8211; n\u01a1i h\u1ecd c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u k\u1ef9 th\u00f4ng tin s\u1ea3n ph\u1ea9m, \u0111\u1ecdc \u0111\u00e1nh gi\u00e1 v\u00e0 mua h\u00e0ng m\u1ed9t c\u00e1ch k\u00edn \u0111\u00e1o m\u00e0 kh\u00f4ng g\u1eb7p \u00e1p l\u1ef1c t\u1eeb nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 TikTok Shop v\u00e0 Shopee \u0111ang tr\u1edf th\u00e0nh k\u00eanh ph\u00e2n ph\u1ed1i ch\u00ednh nh\u1edd t\u00ednh ti\u1ec7n l\u1ee3i v\u00e0 gi\u00e1 c\u1ea3 c\u1ea1nh tranh.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"22_gen_z_millennials_the_he_dan_dau_xu_huong_skincare_cho_nam\"><\/span>2.2. Gen Z &amp; Millennials: Th\u1ebf h\u1ec7 d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng skincare cho nam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Th\u1ebf h\u1ec7 Z (sinh t\u1eeb 1997-2012) v\u00e0 Millennials (sinh t\u1eeb 1981-1996) \u0111ang l\u00e0 l\u1ef1c l\u01b0\u1ee3ng ch\u1ee7 \u0111\u1ea1o th\u00fac \u0111\u1ea9y th\u1ecb tr\u01b0\u1eddng skincare cho nam. Hai nh\u00f3m n\u00e0y chi\u1ebfm kho\u1ea3ng 60-70% t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da nam gi\u1edbi.<\/p>\n<p><strong>Gen Z nam gi\u1edbi<\/strong> l\u1edbn l\u00ean trong m\u00f4i tr\u01b0\u1eddng m\u1ea1ng x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n, n\u01a1i h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c coi tr\u1ecdng. H\u1ecd kh\u00f4ng ng\u1ea1i th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn ngo\u1ea1i h\u00ecnh v\u00e0 coi vi\u1ec7c ch\u0103m s\u00f3c da l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u00f3i quen h\u00e0ng ng\u00e0y, gi\u1ed1ng nh\u01b0 \u0111\u00e1nh r\u0103ng hay t\u1eafm r\u1eeda. Nh\u00f3m n\u00e0y \u0111\u1eb7c bi\u1ec7t \u01b0a chu\u1ed9ng c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 thi\u1ebft k\u1ebf bao b\u00ec tr\u1ebb trung, hi\u1ec7n \u0111\u1ea1i v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-802 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-1.png?resize=740%2C555&#038;ssl=1\" alt=\"Skincare cho nam 2025: Th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng 259 t\u1ef7 | Xu h\u01b0\u1edbng &amp; C\u01a1 h\u1ed9i\" width=\"740\" height=\"555\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-1.png?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-1.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-1.png?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-1.png?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-1.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><strong>Millennials nam gi\u1edbi<\/strong>, v\u1edbi thu nh\u1eadp \u1ed5n \u0111\u1ecbnh h\u01a1n, s\u1eb5n s\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p. H\u1ecd quan t\u00e2m \u0111\u1ebfn vi\u1ec7c ch\u1ed1ng l\u00e3o h\u00f3a, gi\u1ea3m n\u1ebfp nh\u0103n v\u00e0 duy tr\u00ec l\u00e0n da kh\u1ecfe m\u1ea1nh. Nh\u00f3m n\u00e0y c\u0169ng c\u00f3 xu h\u01b0\u1edbng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu s\u1ea3n ph\u1ea9m th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3.<\/p>\n<p>C\u1ea3 hai th\u1ebf h\u1ec7 \u0111\u1ec1u ch\u1ecbu \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd t\u1eeb:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i:<\/strong> C\u00e1c nam influencer chia s\u1ebb v\u1ec1 quy tr\u00ecnh ch\u0103m s\u00f3c da c\u1ee7a m\u00ecnh<\/li>\n<li aria-level=\"1\"><strong>V\u0103n h\u00f3a \u0111\u1ea1i ch\u00fang:<\/strong> H\u00ecnh \u1ea3nh nam th\u1ea7n t\u01b0\u1ee3ng H\u00e0n Qu\u1ed1c v\u1edbi l\u00e0n da ho\u00e0n h\u1ea3o<\/li>\n<li aria-level=\"1\"><strong>\u00c1p l\u1ef1c x\u00e3 h\u1ed9i:<\/strong> Ngo\u1ea1i h\u00ecnh \u0111\u01b0\u1ee3c coi l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong c\u00f4ng vi\u1ec7c v\u00e0 quan h\u1ec7 x\u00e3 h\u1ed9i<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_skincare_cho_nam_lan_song_tieu_dung_moi_cua_nganh_beauty\"><\/span>3. Skincare cho nam: L\u00e0n s\u00f3ng ti\u00eau d\u00f9ng m\u1edbi c\u1ee7a ng\u00e0nh Beauty<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"31_ty_le_tang_truong_gmv_san_luong_ban_men-care_tren_tiktok_shop_shopee\"><\/span>3.1. T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng GMV &amp; S\u1ea3n l\u01b0\u1ee3ng b\u00e1n Men-Care tr\u00ean TikTok Shop, Shopee<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Theo d\u1eef li\u1ec7u t\u1eeb Metric, th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c nam gi\u1edbi \u0111\u00e3 ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng t\u1eeb th\u00e1ng 1\/2024 \u0111\u1ebfn th\u00e1ng 6\/2025. Doanh thu th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1t <strong>259 t\u1ef7 \u0111\u1ed3ng<\/strong> trong <strong>H1\/2025<\/strong>, t\u0103ng <strong>47%<\/strong> so v\u1edbi <strong>H1\/2024 (176 t\u1ef7 \u0111\u1ed3ng)<\/strong> v\u00e0 t\u0103ng <strong>17%<\/strong> so v\u1edbi <strong>H2\/2024 (221 t\u1ef7 \u0111\u1ed3ng)<\/strong>.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-803 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-2.png?resize=740%2C555&#038;ssl=1\" alt=\"Skincare cho nam 2025: Th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng 259 t\u1ef7 | Xu h\u01b0\u1edbng &amp; C\u01a1 h\u1ed9i\" width=\"740\" height=\"555\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-2.png?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-2.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-2.png?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-2.png?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-2.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>Xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 qua bi\u1ec3u \u0111\u1ed3 doanh thu theo th\u00e1ng, v\u1edbi s\u1ef1 gia t\u0103ng \u0111\u1ec1u \u0111\u1eb7n t\u1eeb \u0111\u1ea7u n\u0103m 2024 v\u00e0 \u0111\u1ea1t \u0111\u1ec9nh v\u00e0o c\u00e1c th\u00e1ng 3-6\/2025. \u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng kh\u00f4ng c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eadm l\u1ea1i, cho th\u1ea5y \u0111\u00e2y l\u00e0 xu h\u01b0\u1edbng b\u1ec1n v\u1eefng ch\u1ee9 kh\u00f4ng ph\u1ea3i hi\u1ec7n t\u01b0\u1ee3ng nh\u1ea5t th\u1eddi.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"32_phan_bo_theo_nen_tang_thuong_mai_dien_tu\"><\/span>3.2. Ph\u00e2n b\u1ed5 theo n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C\u01a1 c\u1ea5u th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 c\u00f3 s\u1ef1 chuy\u1ec3n d\u1ecbch \u0111\u00e1ng ch\u00fa \u00fd gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Shopee<\/strong> v\u1eabn gi\u1eef v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u nh\u01b0ng th\u1ecb ph\u1ea7n gi\u1ea3m t\u1eeb 41% (H1\/2024) xu\u1ed1ng 33% (H1\/2025)<\/li>\n<li aria-level=\"1\"><strong>TikTok Shop<\/strong> t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd t\u1eeb 56% l\u00ean 66%, tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t<\/li>\n<li aria-level=\"1\"><strong>Lazada<\/strong> chi\u1ebfm 33% th\u1ecb ph\u1ea7n trong H1\/2024 v\u00e0 gi\u1ea3m nh\u1eb9 xu\u1ed1ng trong H1\/2025<\/li>\n<li aria-level=\"1\"><strong>Tiki<\/strong> duy tr\u00ec \u1ed5n \u0111\u1ecbnh \u1edf m\u1ee9c 2-3%<\/li>\n<\/ul>\n<p>S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a TikTok Shop trong ph\u00e2n kh\u00fac Men-care kh\u00f4ng ng\u1eabu nhi\u00ean. N\u1ec1n t\u1ea3ng n\u00e0y v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m video ng\u1eafn, b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp v\u00e0 n\u1ed9i dung gi\u1ea3i tr\u00ed ph\u00f9 h\u1ee3p v\u1edbi c\u00e1ch nam gi\u1edbi ti\u1ebfp c\u1eadn th\u00f4ng tin &#8211; nhanh, tr\u1ef1c quan v\u00e0 kh\u00f4ng qu\u00e1 ph\u1ee9c t\u1ea1p. Ngo\u00e0i ra, c\u00e1c video \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng t\u1eeb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng nam gi\u1edbi \u0111\u00e3 t\u1ea1o hi\u1ec7u \u1ee9ng lan t\u1ecfa m\u1ea1nh m\u1ebd.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"33_muc_chi_tieu_trung_binh_tan_suat_mua_lai_cua_khach_hang_nam\"><\/span>3.3. M\u1ee9c chi ti\u00eau trung b\u00ecnh &amp; T\u1ea7n su\u1ea5t mua l\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng nam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1eb7c d\u00f9 b\u00e1o c\u00e1o kh\u00f4ng cung c\u1ea5p s\u1ed1 li\u1ec7u chi ti\u1ebft v\u1ec1 m\u1ee9c chi ti\u00eau trung b\u00ecnh v\u00e0 t\u1ea7n su\u1ea5t mua l\u1ea1i c\u1ee5 th\u1ec3, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m sau:<\/p>\n<p><strong>M\u1ee9c chi ti\u00eau \u0111ang t\u0103ng d\u1ea7n:<\/strong> V\u1edbi doanh thu t\u0103ng 47% trong khi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng t\u0103ng ch\u1eadm h\u01a1n, \u0111i\u1ec1u n\u00e0y cho th\u1ea5y gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh \u0111ang t\u0103ng. Nam gi\u1edbi s\u1eb5n s\u00e0ng chi nhi\u1ec1u h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u0111a ch\u1ee9c n\u0103ng ti\u1ebft ki\u1ec7m th\u1eddi gian.<\/p>\n<p><strong>Xu h\u01b0\u1edbng mua combo:<\/strong> D\u1eef li\u1ec7u t\u1eeb Metric v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u top nh\u01b0 Rhys Man cho th\u1ea5y 72% doanh thu \u0111\u1ebfn t\u1eeb combo, ch\u1ec9 28% t\u1eeb s\u1ea3n ph\u1ea9m \u0111\u01a1n l\u1ebb. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh hai \u0111i\u1ec1u: (1) Nam gi\u1edbi th\u00edch mua &#8220;combo skincare ch\u0103m s\u00f3c da&#8221; thay v\u00ec t\u1eebng m\u00f3n l\u1ebb; (2) Chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i combo c\u00f3 gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn cao h\u01a1n r\u1ea5t hi\u1ec7u qu\u1ea3 v\u1edbi ph\u00e2n kh\u00fac n\u00e0y.<\/p>\n<p><strong>T\u1ea7n su\u1ea5t mua l\u1ea1i \u0111ang c\u1ea3i thi\u1ec7n:<\/strong> M\u1eb7c d\u00f9 truy\u1ec1n th\u1ed1ng nam gi\u1edbi c\u00f3 t\u1ef7 l\u1ec7 mua l\u1ea1i th\u1ea5p h\u01a1n n\u1eef gi\u1edbi, nh\u01b0ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed1t, t\u1ef7 l\u1ec7 n\u00e0y \u0111ang \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. \u0110\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u01a1 b\u1ea3n nh\u01b0 s\u1eefa r\u1eeda m\u1eb7t, d\u01b0\u1ee1ng \u1ea9m &#8211; nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ea7n b\u1ed5 sung \u0111\u1ecbnh k\u1ef3.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_phan_khuc_san_pham_men_care_dang_bung_no_manh_nhat\"><\/span>4. Ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m Men Care \u0111ang b\u00f9ng n\u1ed5 m\u1ea1nh nh\u1ea5t<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"41_skincare_co_ban_sua_rua_mat_duong_am_chong_nang\"><\/span>4.1. Skincare c\u01a1 b\u1ea3n: S\u1eefa r\u1eeda m\u1eb7t, d\u01b0\u1ee1ng \u1ea9m, ch\u1ed1ng n\u1eafng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ph\u00e2n kh\u00fac skincare c\u01a1 b\u1ea3n d\u00e0nh cho nam gi\u1edbi \u0111ang tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng Men-care. Ba s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu: s\u1eefa r\u1eeda m\u1eb7t, d\u01b0\u1ee1ng \u1ea9m v\u00e0 ch\u1ed1ng n\u1eafng\u00a0 \u0111ang d\u1eabn \u0111\u1ea7u v\u1ec1 doanh s\u1ed1.<\/p>\n<p><strong>S\u1eefa r\u1eeda m\u1eb7t nam<\/strong> l\u00e0 s\u1ea3n ph\u1ea9m nh\u1eadp m\u00f4n v\u00e0 c\u00f3 t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp cao nh\u1ea5t. Nam gi\u1edbi b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh ch\u0103m s\u00f3c da t\u1eeb vi\u1ec7c l\u00e0m s\u1ea1ch da \u0111\u00fang c\u00e1ch, thay th\u1ebf x\u00e0 ph\u00f2ng t\u1eafm truy\u1ec1n th\u1ed1ng. C\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 c\u00f4ng d\u1ee5ng ki\u1ec3m so\u00e1t d\u1ea7u, se kh\u00edt l\u1ed7 ch\u00e2n l\u00f4ng v\u00e0 m\u00f9i h\u01b0\u01a1ng nam t\u00ednh \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1ea5t.<\/p>\n<p><strong>Kem d\u01b0\u1ee1ng \u1ea9m<\/strong> d\u00e0nh cho nam \u0111ang c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nhanh khi nam gi\u1edbi nh\u1eadn ra t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c gi\u1eef \u1ea9m cho da. C\u00e1c s\u1ea3n ph\u1ea9m d\u1ea1ng gel nh\u1eb9, th\u1ea5m nhanh, kh\u00f4ng b\u1ebft d\u00ednh v\u00e0 c\u00f3 c\u00f4ng d\u1ee5ng ki\u1ec3m so\u00e1t d\u1ea7u \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi kh\u00ed h\u1eadu nhi\u1ec7t \u0111\u1edbi Vi\u1ec7t Nam.<\/p>\n<p><strong>Kem ch\u1ed1ng n\u1eafng nam gi\u1edbi<\/strong> l\u00e0 ph\u00e2n kh\u00fac m\u1edbi n\u1ed5i v\u1edbi ti\u1ec1m n\u0103ng l\u1edbn. Nh\u1eadn th\u1ee9c v\u1ec1 t\u00e1c h\u1ea1i c\u1ee7a tia UV v\u00e0 nhu c\u1ea7u ch\u1ed1ng l\u00e3o h\u00f3a s\u1edbm \u0111ang th\u00fac \u0111\u1ea9y nhu c\u1ea7u. Tuy nhi\u00ean, nhi\u1ec1u nam gi\u1edbi v\u1eabn c\u00f2n e ng\u1ea1i v\u1edbi k\u1ebft c\u1ea5u d\u00ednh v\u00e0 m\u00e0u tr\u1eafng c\u1ee7a kem ch\u1ed1ng n\u1eafng truy\u1ec1n th\u1ed1ng, t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c s\u1ea3n ph\u1ea9m d\u1ea1ng gel trong su\u1ed1t, kh\u00f4 r\u00e1o.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"42_hybrid_products_skincare_nuoc_hoa_cham_soc_co_the\"><\/span>4.2. Hybrid Products: Skincare, n\u01b0\u1edbc hoa, ch\u0103m s\u00f3c c\u01a1 th\u1ec3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u00e2y ch\u00ednh l\u00e0 xu h\u01b0\u1edbng \u0111\u1ed9t ph\u00e1 \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i th\u1ecb tr\u01b0\u1eddng men-care Vi\u1ec7t Nam. <strong>S\u1ea3n ph\u1ea9m \u0111a ch\u1ee9c n\u0103ng<\/strong> (hybrid) k\u1ebft h\u1ee3p gi\u1eefa ch\u0103m s\u00f3c da, n\u01b0\u1edbc hoa v\u00e0 ch\u0103m s\u00f3c c\u01a1 th\u1ec3 \u0111ang t\u1ea1o n\u00ean l\u00e0n s\u00f3ng m\u1edbi v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-804 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-3.png?resize=740%2C555&#038;ssl=1\" alt=\"Skincare cho nam 2025: Th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng 259 t\u1ef7 | Xu h\u01b0\u1edbng &amp; C\u01a1 h\u1ed9i\" width=\"740\" height=\"555\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-3.png?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-3.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-3.png?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-3.png?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-3.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<h4>Doanh thu th\u1ecb tr\u01b0\u1eddng Hybrid trong H1\/2025:<\/h4>\n<ul>\n<li aria-level=\"1\">T\u1ed5ng doanh thu: <strong>259 t\u1ef7 \u0111\u1ed3ng<\/strong><\/li>\n<li aria-level=\"1\">T\u0103ng tr\u01b0\u1edfng: <strong>47%<\/strong> <strong>so v\u1edbi c\u00f9ng k\u1ef3<\/strong><\/li>\n<li aria-level=\"1\">Th\u1ecb ph\u1ea7n trong t\u1ed5ng men-care: ng\u00e0y c\u00e0ng t\u0103ng<\/li>\n<\/ul>\n<h4>Xu h\u01b0\u1edbng ph\u00e2n b\u1ed5 doanh thu theo n\u1ec1n t\u1ea3ng:<\/h4>\n<ul>\n<li aria-level=\"1\">TikTok Shop chi\u1ebfm \u01b0u th\u1ebf v\u1edbi <strong>66% th\u1ecb ph\u1ea7n<\/strong> (H1\/2025), t\u0103ng t\u1eeb 62% (H2\/2024) v\u00e0 56% (H1\/2024)<\/li>\n<li aria-level=\"1\">Shopee gi\u1ea3m t\u1eeb 41% xu\u1ed1ng 33%<\/li>\n<li aria-level=\"1\">Lazada v\u00e0 Tiki duy tr\u00ec \u1edf m\u1ee9c th\u1ea5p<\/li>\n<\/ul>\n<h4>Top 5 th\u01b0\u01a1ng hi\u1ec7u Hybrid d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng:<\/h4>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-805 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-4.png?resize=740%2C555&#038;ssl=1\" alt=\"Skincare cho nam 2025: Th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng 259 t\u1ef7 | Xu h\u01b0\u1edbng &amp; C\u01a1 h\u1ed9i\" width=\"740\" height=\"555\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-4.png?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-4.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-4.png?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-4.png?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-4.png?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\">H\u1ea1ng<\/td>\n<td style=\"text-align: center;\">Th\u01b0\u01a1ng hi\u1ec7u<\/td>\n<td style=\"text-align: center;\">\u0110\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt<\/td>\n<td style=\"text-align: center;\">Th\u1ecb ph\u1ea7n\/Doanh thu<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">1<\/td>\n<td>Rhys Man<\/td>\n<td>D\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng Hybrid, t\u0103ng tr\u01b0\u1edfng 40%<\/td>\n<td>91 t\u1ef7 VND (H1\/2025), 94% TikTok Shop<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">2<\/td>\n<td>Romano<\/td>\n<td>Chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng t\u1eeb s\u1ea3n ph\u1ea9m t\u00f3c<\/td>\n<td>Chi\u1ebfm 67% th\u1ecb ph\u1ea7n Lazada, v\u1ecb th\u1ebf m\u1ea1nh k\u00eanh truy\u1ec1n th\u1ed1ng<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">3<\/td>\n<td>Nerman<\/td>\n<td>M\u1edbi n\u1ed5i, ph\u00e2n kh\u00fac gi\u00e1 ph\u1ea3i ch\u0103ng<\/td>\n<td>99% doanh thu \u0111\u1ebfn t\u1eeb Shopee. T\u1eadp trung v\u00e0o ph\u00e2n kh\u00fac gi\u00e1 ph\u1ea3i ch\u0103ng<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">4<\/td>\n<td>Kym Man<\/td>\n<td>T\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh<\/td>\n<td>Ph\u00e2n b\u1ed5 c\u00e2n b\u1eb1ng c\u00e1c n\u1ec1n t\u1ea3ng<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">5<\/td>\n<td>Ch\u00ed Thi\u1ec7n<\/td>\n<td>Th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba t\u1eadp trung kh\u00e1ch h\u00e0ng truy\u1ec1n th\u1ed1ng<\/td>\n<td>55% Shopee, 40% Lazada<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h4>T\u1ea1i sao Hybrid Products l\u1ea1i th\u00e0nh c\u00f4ng?<\/h4>\n<ul>\n<li aria-level=\"1\"><strong>Ti\u1ec7n l\u1ee3i t\u1ed1i \u0111a:<\/strong> M\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhi\u1ec1u nhu c\u1ea7u &#8211; ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 kh\u00f4ng gian<\/li>\n<li aria-level=\"1\"><strong>Gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn cao:<\/strong> Mua 1 \u0111\u01b0\u1ee3c 3 c\u00f4ng d\u1ee5ng<\/li>\n<li aria-level=\"1\"><strong>Ph\u00f9 h\u1ee3p l\u1ed1i s\u1ed1ng n\u0103ng \u0111\u1ed9ng:<\/strong> Nam gi\u1edbi hi\u1ec7n \u0111\u1ea1i kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian cho quy tr\u00ecnh ph\u1ee9c t\u1ea1p<\/li>\n<li aria-level=\"1\"><strong>D\u1ec5 ti\u1ebfp c\u1eadn:<\/strong> Kh\u00f4ng c\u1ea7n ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 skincare<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"5_vi_sao_%e2%80%9cskincare_cho_nam%e2%80%9d_dang_la_manh_dat_vang_cua_nganh_beauty\"><\/span>5. V\u00ec sao &#8220;Skincare cho nam&#8221; \u0111ang l\u00e0 m\u1ea3nh \u0111\u1ea5t v\u00e0ng c\u1ee7a ng\u00e0nh Beauty?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"51_co_hoi_tang_truong_doanh_thu_mo_rong_tep_khach_hang_tiem_nang\"><\/span>5.1. C\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng doanh thu &amp; M\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Th\u1ecb tr\u01b0\u1eddng skincare cho nam \u0111ang m\u1edf ra c\u01a1 h\u1ed9i v\u00e0ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p v\u00ec nhi\u1ec1u l\u00fd do:<\/p>\n<h4>1. Th\u1ecb tr\u01b0\u1eddng c\u00f2n non tr\u1ebb v\u1edbi ti\u1ec1m n\u0103ng l\u1edbn<\/h4>\n<p>M\u1eb7c d\u00f9 t\u0103ng tr\u01b0\u1edfng nhanh, th\u1ecb tr\u01b0\u1eddng men-care m\u1edbi ch\u1ec9 chi\u1ebfm kho\u1ea3ng 5-7% t\u1ed5ng th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n. So v\u1edbi th\u1ecb tr\u01b0\u1eddng ph\u1ee5 n\u1eef \u0111\u00e3 b\u00e3o h\u00f2a v\u1edbi h\u00e0ng tr\u0103m th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh, ph\u00e2n kh\u00fac nam gi\u1edbi v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u ch\u1ed7 tr\u1ed1ng.<\/p>\n<p>V\u1edbi d\u00e2n s\u1ed1 nam gi\u1edbi Vi\u1ec7t Nam kho\u1ea3ng 49 tri\u1ec7u ng\u01b0\u1eddi, trong \u0111\u00f3 nh\u00f3m 18-45 tu\u1ed5i (\u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u00ednh) chi\u1ebfm kho\u1ea3ng 20 tri\u1ec7u ng\u01b0\u1eddi, ch\u1ec9 c\u1ea7n 10-15% nh\u00f3m n\u00e0y s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da \u0111\u1ec1u \u0111\u1eb7n c\u0169ng \u0111\u00e3 t\u1ea1o ra th\u1ecb tr\u01b0\u1eddng kh\u1ed5ng l\u1ed3.<\/p>\n<h4>2. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t tr\u1ed9i<\/h4>\n<p>V\u1edbi m\u1ee9c t\u0103ng 47% ch\u1ec9 trong 6 th\u00e1ng, t\u1ed1c \u0111\u1ed9 n\u00e0y cao g\u1ea5p g\u1ea7n \u0111\u00f4i m\u1ee9c t\u0103ng tr\u01b0\u1edfng chung c\u1ee7a ng\u00e0nh (26%). Xu h\u01b0\u1edbng n\u00e0y \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd ti\u1ebfp t\u1ee5c \u00edt nh\u1ea5t trong 3-5 n\u0103m t\u1edbi khi nh\u1eadn th\u1ee9c v\u1ec1 ch\u0103m s\u00f3c da nam gi\u1edbi ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn.<\/p>\n<h4>3. M\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng cho th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1eb5n<\/h4>\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p truy\u1ec1n th\u1ed1ng ch\u1ec9 ph\u1ee5c v\u1ee5 ph\u1ee5 n\u1eef c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng m\u1edf r\u1ed9ng sang ph\u00e2n kh\u00fac nam gi\u1edbi, t\u1eadn d\u1ee5ng:<\/p>\n<ul>\n<li aria-level=\"1\">H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i c\u00f3 s\u1eb5n<\/li>\n<li aria-level=\"1\">Uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 x\u00e2y d\u1ef1ng<\/li>\n<li aria-level=\"1\">Kinh nghi\u1ec7m trong s\u1ea3n xu\u1ea5t v\u00e0 ti\u1ebfp th\u1ecb m\u1ef9 ph\u1ea9m<\/li>\n<li aria-level=\"1\">C\u01a1 s\u1edf kh\u00e1ch h\u00e0ng n\u1eef gi\u1edbi c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u cho b\u1ea1n trai, ch\u1ed3ng, con trai<\/li>\n<\/ul>\n<h4>4. Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng cao h\u01a1n<\/h4>\n<p>Nam gi\u1edbi c\u00f3 xu h\u01b0\u1edbng mua combo v\u00e0 \u00edt so s\u00e1nh gi\u00e1 h\u01a1n n\u1eef gi\u1edbi. Khi \u0111\u00e3 tin t\u01b0\u1edfng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd th\u01b0\u1eddng trung th\u00e0nh v\u00e0 s\u1eb5n s\u00e0ng chi nhi\u1ec1u h\u01a1n cho s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"52_khoang_trong_canh_tranh_thuong_hieu_noi_dia_van_chua_khai_thac_du_men_care_line\"><\/span>5.2. Kho\u1ea3ng tr\u1ed1ng c\u1ea1nh tranh: Th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba v\u1eabn ch\u01b0a khai th\u00e1c \u0111\u1ee7 Men care line<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m y\u1ebfu c\u1ee7a th\u1ecb tr\u01b0\u1eddng men-care Vi\u1ec7t Nam hi\u1ec7n nay l\u00e0 s\u1ef1 thi\u1ebfu v\u1eafng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba m\u1ea1nh. Ph\u1ea7n l\u1edbn th\u1ecb ph\u1ea7n \u0111ang b\u1ecb th\u1ed1ng tr\u1ecb b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam nh\u01b0ng \u0111\u1ecbnh v\u1ecb theo phong c\u00e1ch qu\u1ed1c t\u1ebf.<\/p>\n<h4>1. S\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi kh\u00ed h\u1eadu v\u00e0 l\u00e0n da ng\u01b0\u1eddi Vi\u1ec7t<\/h4>\n<p>H\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m men-care tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho kh\u00ed h\u1eadu \u00f4n \u0111\u1edbi ho\u1eb7c da ng\u01b0\u1eddi ch\u00e2u \u00c2u\/H\u00e0n Qu\u1ed1c. Da nam gi\u1edbi Vi\u1ec7t Nam c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang: nhi\u1ec1u d\u1ea7u h\u01a1n do kh\u00ed h\u1eadu n\u00f3ng \u1ea9m, ti\u1ebfp x\u00fac nhi\u1ec1u v\u1edbi \u00e1nh n\u1eafng m\u1eb7t tr\u1eddi, v\u00e0 th\u00f3i quen ch\u0103m s\u00f3c da c\u00f2n h\u1ea1n ch\u1ebf.<\/p>\n<p>V\u00ec v\u1eady, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba n\u1ebfu ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1eb7c tr\u1ecb cho nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y &#8211; ki\u1ec3m so\u00e1t d\u1ea7u m\u1ea1nh, ch\u1ed1ng n\u1eafng hi\u1ec7u qu\u1ea3 cho kh\u00ed h\u1eadu nhi\u1ec7t \u0111\u1edbi, k\u1ebft c\u1ea5u nh\u1eb9 kh\u00f4ng b\u1ebft d\u00ednh s\u1ebd c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh r\u00f5 r\u1ec7t.<\/p>\n<h4>2. Gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng cho ph\u00e2n kh\u00fac \u0111\u1ea1i ch\u00fang<\/h4>\n<p>Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf \u0111\u1ecbnh v\u1ecb \u1edf ph\u00e2n kh\u00fac cao c\u1ea5p v\u1edbi gi\u00e1 t\u1eeb 300.000-800.000 \u0111\u1ed3ng\/s\u1ea3n ph\u1ea9m. \u0110\u00e2y l\u00e0 r\u00e0o c\u1ea3n l\u1edbn v\u1edbi nam gi\u1edbi m\u1edbi b\u1eaft \u0111\u1ea7u quan t\u00e2m \u0111\u1ebfn ch\u0103m s\u00f3c da.<\/p>\n<p>Trong khi \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba c\u00f3 l\u1ee3i th\u1ebf v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t, c\u00f3 th\u1ec3 cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t \u1edf m\u1ee9c gi\u00e1 100.000-250.000 \u0111\u1ed3ng &#8211; \u0111\u1ee7 cao \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0ng kh\u00f4ng qu\u00e1 \u0111\u1eaft \u0111\u1ec3 th\u1eed nghi\u1ec7m.<\/p>\n<h4>3. Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi nam gi\u1edbi Vi\u1ec7t<\/h4>\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf th\u01b0\u1eddng s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh nam th\u1ea7n t\u01b0\u1ee3ng H\u00e0n Qu\u1ed1c ho\u1eb7c ng\u01b0\u1eddi m\u1eabu ph\u01b0\u01a1ng T\u00e2y &#8211; t\u1ea1o kho\u1ea3ng c\u00e1ch v\u1edbi nam gi\u1edbi Vi\u1ec7t Nam b\u00ecnh th\u01b0\u1eddng. Th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh g\u1ea7n g\u0169i h\u01a1n, s\u1eed d\u1ee5ng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng Vi\u1ec7t Nam, ng\u00f4n ng\u1eef v\u00e0 v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n<h4>4. Ph\u00e2n ph\u1ed1i \u0111a k\u00eanh hi\u1ec7u qu\u1ea3<\/h4>\n<p>Trong khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf t\u1eadp trung v\u00e0o si\u00eau th\u1ecb cao c\u1ea5p v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i h\u01a1n qua nh\u00e0 thu\u1ed1c, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng n\u01a1i nam gi\u1edbi v\u1eabn th\u01b0\u1eddng mua s\u1eafm.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_ket_luan\"><\/span>6. K\u1ebft lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Th\u1ecb tr\u01b0\u1eddng skincare cho nam Vi\u1ec7t Nam kh\u00f4ng c\u00f2n l\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ch\u00ednh c\u1ee7a ng\u00e0nh l\u00e0m \u0111\u1eb9p v\u1edbi doanh thu 259 t\u1ef7 \u0111\u1ed3ng trong H1\/2025 v\u00e0 t\u0103ng tr\u01b0\u1edfng 47%. Con s\u1ed1 n\u00e0y ch\u1ee9ng minh r\u1eb1ng &#8220;Men care is the next growth engine&#8221; kh\u00f4ng ch\u1ec9 l\u00e0 kh\u1ea9u hi\u1ec7u m\u00e0 l\u00e0 th\u1ef1c t\u1ebf \u0111ang di\u1ec5n ra.<\/p>\n<p>\u0110\u1ec3 nh\u1eadn ph\u00e2n t\u00edch chuy\u00ean s\u00e2u v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, xu h\u01b0\u1edbng s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 cho ph\u00e2n kh\u00fac nam gi\u1edbi, vui l\u00f2ng \u0111\u1ec3 l\u1ea1i y\u00eau c\u1ea7u t\u01b0 v\u1ea5n v\u1ec1 <a href=\"https:\/\/metric.vn\/solutions\/metric-market-research?utm_source=brandsvietnam&amp;utm_medium=content&amp;utm_campaign=blog&amp;utm_content=skincare-cho-nam&amp;utm_term=metric.vn\">Market Research<\/a> qua email: marketing@metric.vn.<\/p>\n<p>\u2014&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<blockquote><p><em>V\u1ec1 <a href=\"http:\/\/metric.vn\/\">Metric.vn<\/a><\/em><\/p>\n<p><em>C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence, h\u1ed7 tr\u1ee3 h\u01a1n 100.000 doanh nghi\u1ec7p v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 1.000.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030. Metric hi\u1ec7n ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n TM\u0110T &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng) v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n<ul>\n<li><em>Website: http:\/\/www.metric.vn<\/em><\/li>\n<li><em>Email: info@metric.vn<\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nam gi\u1edbi Vi\u1ec7t Nam kh\u00f4ng c\u00f2n &#8220;ng\u1ea1i&#8221; ch\u0103m s\u00f3c da. V\u1edbi doanh thu \u0111\u1ea1t 259 t\u1ef7 \u0111\u1ed3ng trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 v\u00e0 t\u1ed1c \u0111\u1ed9&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":806,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/skincare-cho-nam-thumbnail.png?fit=1559%2C1040&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=799"}],"version-history":[{"count":4,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/799\/revisions"}],"predecessor-version":[{"id":808,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/799\/revisions\/808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/806"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}