{"id":749,"date":"2025-10-16T11:00:50","date_gmt":"2025-10-16T04:00:50","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=749"},"modified":"2025-10-16T12:04:19","modified_gmt":"2025-10-16T05:04:19","slug":"top-10-mat-na-ban-chat-nhat","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/top-10-mat-na-ban-chat-nhat\/","title":{"rendered":"Top 10 M\u1eb7t N\u1ea1 B\u00e1n Ch\u1ea1y Nh\u1ea5t Qu\u00fd 3\/2025"},"content":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng m\u1eb7t n\u1ea1 d\u01b0\u1ee1ng da Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 b\u00f9ng n\u1ed5 v\u1edbi doanh thu \u0111\u1ea1t 1,5 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng trong n\u1eeda \u0111\u1ea7u n\u0103m 2025, t\u0103ng tr\u01b0\u1edfng 160% so v\u1edbi c\u00f9ng k\u1ef3. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ph\u00e2n t\u00edch top 10 th\u01b0\u01a1ng hi\u1ec7u <strong>m\u1eb7t n\u1ea1 b\u00e1n ch\u1ea1y nh\u1ea5t<\/strong>, t\u1eeb &#8220;hi\u1ec7n t\u01b0\u1ee3ng&#8221; Colorkey \u0111\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba nh\u01b0 Cocoon, c\u00f9ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ed9t ph\u00e1 \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i ng\u00e0nh l\u00e0m \u0111\u1eb9p tr\u1ef1c tuy\u1ebfn Vi\u1ec7t Nam.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/top-10-mat-na-ban-chat-nhat\/#1_tong_quan_thi_truong_mat_na_quy_1-32025\" title=\"1. T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng m\u1eb7t n\u1ea1 Qu\u00fd 1-3\/2025\">1. T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng m\u1eb7t n\u1ea1 Qu\u00fd 1-3\/2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/top-10-mat-na-ban-chat-nhat\/#11_so_lieu_ban_hang_doanh_thu\" title=\"1.1. S\u1ed1 li\u1ec7u b\u00e1n h\u00e0ng &amp; Doanh thu\">1.1. S\u1ed1 li\u1ec7u b\u00e1n h\u00e0ng &amp; Doanh thu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/top-10-mat-na-ban-chat-nhat\/#12_toc_do_tang_truong_phan_khuc_mat_na_lo_mat_na_giay\" title=\"1.2. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng &amp; Ph\u00e2n kh\u00fac (M\u1eb7t n\u1ea1 l\u1ecd &amp; M\u1eb7t n\u1ea1 gi\u1ea5y)\">1.2. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng &amp; Ph\u00e2n kh\u00fac (M\u1eb7t n\u1ea1 l\u1ecd &amp; M\u1eb7t n\u1ea1 gi\u1ea5y)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/top-10-mat-na-ban-chat-nhat\/#2_top_10_thuong_hieu_mat_na_co_doanh_so_cao_nhat_quy_32025\" title=\"2. Top 10 th\u01b0\u01a1ng hi\u1ec7u m\u1eb7t n\u1ea1 c\u00f3 doanh s\u1ed1 cao nh\u1ea5t qu\u00fd 3\/2025\">2. Top 10 th\u01b0\u01a1ng hi\u1ec7u m\u1eb7t n\u1ea1 c\u00f3 doanh s\u1ed1 cao nh\u1ea5t qu\u00fd 3\/2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/top-10-mat-na-ban-chat-nhat\/#3_tai_sao_nhung_thuong_hieu_mat_na_nay_ban_chay\" title=\"3. T\u1ea1i sao nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1eb7t n\u1ea1 n\u00e0y b\u00e1n ch\u1ea1y?\">3. T\u1ea1i sao nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1eb7t n\u1ea1 n\u00e0y b\u00e1n ch\u1ea1y?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/top-10-mat-na-ban-chat-nhat\/#31_colorkey_hien_tuong_my_pham_trung_quoc_voi_chien_luoc_so_hoa_toan_dien\" title=\"3.1. Colorkey: Hi\u1ec7n t\u01b0\u1ee3ng m\u1ef9 ph\u1ea9m Trung Qu\u1ed1c v\u1edbi chi\u1ebfn l\u01b0\u1ee3c s\u1ed1 h\u00f3a to\u00e0n di\u1ec7n\">3.1. Colorkey: Hi\u1ec7n t\u01b0\u1ee3ng m\u1ef9 ph\u1ea9m Trung Qu\u1ed1c v\u1edbi chi\u1ebfn l\u01b0\u1ee3c s\u1ed1 h\u00f3a to\u00e0n di\u1ec7n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/top-10-mat-na-ban-chat-nhat\/#32_cocoon_thuong_hieu_noi_dia_suc_manh_tu_thanh_phan_thien_nhien_ban_dia\" title=\"3.2. Cocoon &amp; Th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba: S\u1ee9c m\u1ea1nh t\u1eeb th\u00e0nh ph\u1ea7n thi\u00ean nhi\u00ean b\u1ea3n \u0111\u1ecba\">3.2. Cocoon &amp; Th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba: S\u1ee9c m\u1ea1nh t\u1eeb th\u00e0nh ph\u1ea7n thi\u00ean nhi\u00ean b\u1ea3n \u0111\u1ecba<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/top-10-mat-na-ban-chat-nhat\/#4_nhung_thay_doi_trong_hanh_vi_mua_sam_cua_nguoi_tieu_dung\" title=\"4. Nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\">4. Nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/metric.vn\/insights\/top-10-mat-na-ban-chat-nhat\/#ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_tong_quan_thi_truong_mat_na_quy_1-32025\"><\/span>1. T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng m\u1eb7t n\u1ea1 Qu\u00fd 1-3\/2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"11_so_lieu_ban_hang_doanh_thu\"><\/span>1.1. S\u1ed1 li\u1ec7u b\u00e1n h\u00e0ng &amp; Doanh thu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Th\u1ecb tr\u01b0\u1eddng m\u1eb7t n\u1ea1 d\u01b0\u1ee1ng da tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111\u00e3 ghi nh\u1eadn nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng trong n\u1eeda \u0111\u1ea7u n\u0103m 2025. Theo b\u00e1o c\u00e1o t\u1eeb <a href=\"http:\/\/metric.vn\">Metric.vn<\/a>, doanh thu t\u1eeb nh\u00f3m s\u1ea3n ph\u1ea9m m\u1eb7t n\u1ea1 \u0111\u1ea1t <strong>1,5 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong> trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2025, v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng kinh ng\u1ea1c <strong>160% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc<\/strong> v\u00e0 t\u0103ng 56% so v\u1edbi k\u1ef3 tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-753 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/Top-10-Mat-Na-Ban-Chay-Nhat-1.jpg?resize=740%2C555&#038;ssl=1\" alt=\"Top 10 M\u1eb7t N\u1ea1 B\u00e1n Ch\u1ea1y Nh\u1ea5t Qu\u00fd 3\/2025 \" width=\"740\" height=\"555\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/Top-10-Mat-Na-Ban-Chay-Nhat-1.jpg?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/Top-10-Mat-Na-Ban-Chay-Nhat-1.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/Top-10-Mat-Na-Ban-Chay-Nhat-1.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/Top-10-Mat-Na-Ban-Chay-Nhat-1.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/Top-10-Mat-Na-Ban-Chay-Nhat-1.jpg?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>V\u1ec1 m\u1eb7t s\u1ed1 l\u01b0\u1ee3ng, th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 ti\u00eau th\u1ee5 <strong>12,2 tri\u1ec7u<\/strong> <strong>s\u1ea3n ph\u1ea9m<\/strong> m\u1eb7t n\u1ea1, t\u0103ng 20% so v\u1edbi 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2024 v\u00e0 t\u0103ng 5% so v\u1edbi k\u1ef3 tr\u01b0\u1edbc. M\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh thu v\u01b0\u1ee3t xa m\u1ee9c t\u0103ng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111ang c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau cho c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n, ch\u00fa tr\u1ecdng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f4ng d\u1ee5ng \u0111\u1eb7c bi\u1ec7t.<\/p>\n<p>Xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng n\u00e0y kh\u00f4ng \u0111\u1ed3ng \u0111\u1ec1u qua c\u00e1c th\u00e1ng. \u0110\u1eb7c bi\u1ec7t, doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00f3 s\u1ef1 t\u0103ng m\u1ea1nh v\u00e0o c\u00e1c th\u00e1ng 1, 3 v\u00e0 5, 6 n\u0103m 2025, cho th\u1ea5y \u1ea3nh h\u01b0\u1edfng r\u00f5 r\u1ec7t t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i l\u1edbn v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n mua s\u1eafm nh\u01b0 T\u1ebft Nguy\u00ean \u0110\u00e1n, ng\u00e0y Ph\u1ee5 n\u1eef Vi\u1ec7t Nam v\u00e0 c\u00e1c \u0111\u1ee3t gi\u1ea3m gi\u00e1 s\u1ed1c \u0111\u1ecbnh k\u1ef3 tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n<blockquote><p>&gt;&gt;&gt;Xem th\u00eam: <strong><a href=\"https:\/\/metric.vn\/ereport\/insight\/bao-cao-tong-quan-thi-truong-san-ban-le-truc-tuyen-nam-2024-va-du-bao-2025\">B\u00e1o c\u00e1o T\u1ed5ng quan Th\u1ecb tr\u01b0\u1eddng s\u00e0n b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn n\u0103m 2024 v\u00e0 d\u1ef1 b\u00e1o 2025<\/a><\/strong><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"12_toc_do_tang_truong_phan_khuc_mat_na_lo_mat_na_giay\"><\/span>1.2. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng &amp; Ph\u00e2n kh\u00fac (M\u1eb7t n\u1ea1 l\u1ecd &amp; M\u1eb7t n\u1ea1 gi\u1ea5y)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Khi ph\u00e2n t\u00edch theo lo\u1ea1i s\u1ea3n ph\u1ea9m, th\u1ecb tr\u01b0\u1eddng m\u1eb7t n\u1ea1 \u0111\u01b0\u1ee3c chia th\u00e0nh hai ph\u00e2n kh\u00fac ch\u00ednh: m\u1eb7t n\u1ea1 l\u1ecd v\u00e0 m\u1eb7t n\u1ea1 gi\u1ea5y, v\u1edbi s\u1ef1 chuy\u1ec3n d\u1ecbch \u0111\u00e1ng ch\u00fa \u00fd trong c\u01a1 c\u1ea5u th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2025, m\u1eb7t n\u1ea1 gi\u1ea5y chi\u1ebfm <strong>69% th\u1ecb ph\u1ea7n<\/strong>, t\u0103ng \u0111\u00e1ng k\u1ec3 t\u1eeb m\u1ee9c 57% trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2024 v\u00e0 61% trong 6 th\u00e1ng cu\u1ed1i n\u0103m 2024. Ng\u01b0\u1ee3c l\u1ea1i, ph\u00e2n kh\u00fac m\u1eb7t n\u1ea1 l\u1ecd gi\u1ea3m t\u1eeb 43% xu\u1ed1ng c\u00f2n 31% trong c\u00f9ng k\u1ef3. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i trong th\u00f3i quen l\u00e0m \u0111\u1eb9p c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam; khi m\u1eb7t n\u1ea1 gi\u1ea5y \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng h\u01a1n nh\u1edd t\u00ednh ti\u1ec7n l\u1ee3i, d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi l\u1ed1i s\u1ed1ng n\u0103ng \u0111\u1ed9ng.<\/p>\n<p>V\u1ec1 ph\u00e2n b\u1ed5 doanh thu theo n\u1ec1n t\u1ea3ng, TikTok Shop d\u1eabn \u0111\u1ea7u v\u1edbi <strong>52% th\u1ecb ph\u1ea7n<\/strong> cho m\u1eb7t n\u1ea1 gi\u1ea5y; trong khi <strong>Shopee chi\u1ebfm<\/strong> <strong>57% th\u1ecb ph\u1ea7n<\/strong> cho m\u1eb7t n\u1ea1 l\u1ecd. S\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y cho th\u1ea5y \u0111\u1eb7c \u0111i\u1ec3m ng\u01b0\u1eddi d\u00f9ng v\u00e0 h\u00e0nh vi mua s\u1eafm tr\u00ean t\u1eebng n\u1ec1n t\u1ea3ng: TikTok Shop v\u1edbi n\u1ed9i dung video ng\u1eafn v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn ph\u00f9 h\u1ee3p v\u1edbi vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ti\u1ec7n l\u1ee3i, nhanh g\u1ecdn nh\u01b0 m\u1eb7t n\u1ea1 gi\u1ea5y. Trong khi Shopee v\u1edbi h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 chi ti\u1ebft ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 nh\u01b0 m\u1eb7t n\u1ea1 l\u1ecd.<\/p>\n<p>\u0110\u1eb7c bi\u1ec7t, d\u1ea1ng combo \u0111ang th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng v\u1edbi 54% doanh thu t\u1eeb vi\u1ec7c b\u00e1n theo b\u1ed9, trong khi s\u1ea3n ph\u1ea9m \u0111\u01a1n l\u1ebb chi\u1ebfm 46%. Xu h\u01b0\u1edbng n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng t\u1ed1i \u0111a \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh. \u0110\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_top_10_thuong_hieu_mat_na_co_doanh_so_cao_nhat_quy_32025\"><\/span>2. Top 10 th\u01b0\u01a1ng hi\u1ec7u m\u1eb7t n\u1ea1 c\u00f3 doanh s\u1ed1 cao nh\u1ea5t qu\u00fd 3\/2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B\u1ee9c tranh th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh m\u1eb7t n\u1ea1 \u0111ang c\u00f3 s\u1ef1 chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd v\u1edbi s\u1ef1 l\u00ean ng\u00f4i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c v\u00e0 H\u00e0n Qu\u1ed1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 <strong>top 10 th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2025<\/strong>:<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-754 size-full\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/Top-10-Mat-Na-Ban-Chay-Nhat-2.jpg?resize=740%2C555&#038;ssl=1\" alt=\"Top 10 M\u1eb7t N\u1ea1 B\u00e1n Ch\u1ea1y Nh\u1ea5t Qu\u00fd 3\/2025 \" width=\"740\" height=\"555\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/Top-10-Mat-Na-Ban-Chay-Nhat-2.jpg?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/Top-10-Mat-Na-Ban-Chay-Nhat-2.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/Top-10-Mat-Na-Ban-Chay-Nhat-2.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/Top-10-Mat-Na-Ban-Chay-Nhat-2.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/Top-10-Mat-Na-Ban-Chay-Nhat-2.jpg?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><strong>1. Colorkey<\/strong> &#8211; chi\u1ebfm 29% th\u1ecb ph\u1ea7n v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng 333%<br \/>\n<strong>2. Wonjin Effect<\/strong> &#8211; chi\u1ebfm 11% th\u1ecb ph\u1ea7n v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng 78%<br \/>\n<strong>3. BNBG<\/strong> &#8211; chi\u1ebfm 11% th\u1ecb ph\u1ea7n v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng 324%<br \/>\n<strong>4. Cocoon<\/strong> &#8211; chi\u1ebfm 10% th\u1ecb ph\u1ea7n v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng 740%<br \/>\n<strong>5. Dr.Wonjin+<\/strong> &#8211; chi\u1ebfm 10% th\u1ecb ph\u1ea7n v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng 132%<br \/>\n<strong>6. Banobagi<\/strong> &#8211; chi\u1ebfm 7% th\u1ecb ph\u1ea7n<br \/>\n<strong>7. Caryophy<\/strong> &#8211; chi\u1ebfm 6% th\u1ecb ph\u1ea7n v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng 6.322%<br \/>\n<strong>8. Luvum <\/strong>&#8211; chi\u1ebfm 5% th\u1ecb ph\u1ea7n v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng 1.172%<br \/>\n<strong>9. Surmedic<\/strong> &#8211; chi\u1ebfm 5% th\u1ecb ph\u1ea7n v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng 1.324%<br \/>\n<strong>10. Beplain<\/strong> &#8211; chi\u1ebfm 5% th\u1ecb ph\u1ea7n v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng 28.205%<\/p>\n<p>\u0110\u00e1ng ch\u00fa \u00fd, trong top 10 n\u00e0y, <strong>42% doanh thu<\/strong> \u0111\u1ebfn t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1eb7t n\u1ea1, 58% c\u00f2n l\u1ea1i \u0111\u1ebfn t\u1eeb c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y. Con s\u1ed1 n\u00e0y cho th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 b\u00e1n k\u00e8m hi\u1ec7u qu\u1ea3.<\/p>\n<p>T\u1ea5t c\u1ea3 top 10 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u \u0111\u1ea1t doanh s\u1ed1 tr\u00ean <strong>200 t\u1ef7 \u0111\u1ed3ng<\/strong> t\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1eb7t n\u1ea1 Vi\u1ec7t Nam, v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eeb nhi\u1ec1u qu\u1ed1c gia kh\u00e1c nhau bao g\u1ed3m: M\u1ef9, Nh\u1eadt B\u1ea3n, \u0110\u00e0i Loan, \u1ea4n \u0110\u1ed9, \u0110\u1ee9c, Nga, Singapore, Ph\u00e1p v\u00e0 Indonesia.<\/p>\n<blockquote><p>&gt;&gt;&gt; Xem th\u00eam: <strong><a href=\"https:\/\/metric.vn\/resource\/blog\/689-2\">D\u1eef li\u1ec7u: Ch\u00eca kh\u00f3a gi\u00fap th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t v\u01b0\u01a1n xa tr\u00ean s\u00e0n TM\u0110T<\/a><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"3_tai_sao_nhung_thuong_hieu_mat_na_nay_ban_chay\"><\/span>3. T\u1ea1i sao nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1eb7t n\u1ea1 n\u00e0y b\u00e1n ch\u1ea1y?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"31_colorkey_hien_tuong_my_pham_trung_quoc_voi_chien_luoc_so_hoa_toan_dien\"><\/span>3.1. Colorkey: Hi\u1ec7n t\u01b0\u1ee3ng m\u1ef9 ph\u1ea9m Trung Qu\u1ed1c v\u1edbi chi\u1ebfn l\u01b0\u1ee3c s\u1ed1 h\u00f3a to\u00e0n di\u1ec7n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Colorkey kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u v\u1ec1 th\u1ecb ph\u1ea7n m\u00e0 c\u00f2n l\u00e0 \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m Trung Qu\u1ed1c c\u00f3 th\u1ec3 th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1 th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c s\u1ed1 h\u00f3a to\u00e0n di\u1ec7n.<\/p>\n<h4>C\u00f4ng th\u1ee9c s\u1ea3n ph\u1ea9m ti\u00ean ti\u1ebfn v\u1edbi th\u00e0nh ph\u1ea7n d\u00e0nh ri\u00eang cho da ch\u00e2u \u00c1:<\/h4>\n<p>Colorkey t\u1eadp trung v\u00e0o t\u00ednh \u0111a ch\u1ee9c n\u0103ng, v\u1edbi c\u00e1c d\u00f2ng m\u1eb7t n\u1ea1 gi\u1ea5y gi\u1ea3i quy\u1ebft \u0111a d\u1ea1ng v\u1ea5n \u0111\u1ec1 da t\u1eeb x\u1ec9n m\u00e0u, kh\u00f4 r\u00e1o, m\u1ee5n \u0111\u1ebfn ph\u1ee5c h\u1ed3i h\u00e0ng r\u00e0o b\u1ea3o v\u1ec7 da. C\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh bao g\u1ed3m:<\/p>\n<ul>\n<li aria-level=\"1\">Alpha Arbutin cho c\u00f4ng d\u1ee5ng l\u00e0m s\u00e1ng v\u00e0 \u0111\u1ec1u m\u00e0u da<\/li>\n<li aria-level=\"1\">1% Niacinamide d\u01b0\u1ee1ng \u1ea9m v\u00e0 c\u1ee7ng c\u1ed1 h\u00e0ng r\u00e0o b\u1ea3o v\u1ec7 da<\/li>\n<li aria-level=\"1\">Provitamin B5 ph\u1ee5c h\u1ed3i v\u00e0 gi\u1eef \u1ea9m<\/li>\n<li aria-level=\"1\">Chi\u1ebft xu\u1ea5t tuy\u1ebft li\u00ean v\u00e0 sen mang l\u1ea1i l\u00e0n da r\u1ea1ng r\u1ee1, s\u00e1ng m\u1ecbn<\/li>\n<li aria-level=\"1\">Tinh ch\u1ea5t tr\u00e0 xanh v\u00e0 BHA ki\u1ec3m so\u00e1t d\u1ea7u v\u00e0 tr\u1ecb m\u1ee5n<\/li>\n<\/ul>\n<p>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t quan tr\u1ecdng l\u00e0 Colorkey s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u1ea3i Tencel si\u00eau m\u1ecfng, tho\u00e1ng kh\u00ed, mang l\u1ea1i c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi lo\u1ea1i da ng\u01b0\u1eddi ch\u00e2u \u00c1.<\/p>\n<h4>Danh m\u1ee5c \u0111a d\u1ea1ng &amp; thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m theo xu h\u01b0\u1edbng:<\/h4>\n<p>Colorkey ph\u00e1t tri\u1ec3n c\u00e1c bi\u1ebfn th\u1ec3 &#8220;m\u00e0u s\u1eafc&#8221; kh\u00e1c nhau cung c\u1ea5p l\u1ee3i \u00edch c\u1ee5 th\u1ec3. V\u00ed d\u1ee5 nh\u01b0 d\u01b0\u1ee1ng \u1ea9m, ki\u1ec3m so\u00e1t d\u1ea7u, ch\u1ed1ng l\u00e3o h\u00f3a, l\u00e0m s\u00e1ng, ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam v\u1ec1 ch\u0103m s\u00f3c da c\u00f3 ch\u1ee9c n\u0103ng r\u00f5 r\u00e0ng. Bao b\u00ec hi\u1ec7n \u0111\u1ea1i, h\u1ea5p d\u1eabn v\u1edbi h\u00ecnh \u1ea3nh tr\u1ebb trung thu h\u00fat th\u1ebf h\u1ec7 tr\u1ebb, gi\u00fap Colorkey n\u1ed5i b\u1eadt tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn.<\/p>\n<h4>Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 linh ho\u1ea1t t\u1eeb ph\u00e2n kh\u00fac ph\u1ed5 th\u00f4ng \u0111\u1ebfn cao c\u1ea5p:<\/h4>\n<p>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u cho th\u1ea5y Colorkey c\u00f3 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 r\u1ea5t th\u00f4ng minh, v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ph\u00e2n b\u1ed1 \u0111\u1ec1u t\u1eeb m\u1ee9c gi\u00e1 d\u01b0\u1edbi 100 ngh\u00ecn \u0111\u1ed3ng \u0111\u1ebfn tr\u00ean 500 ngh\u00ecn \u0111\u1ed3ng. \u0110\u1eb7c bi\u1ec7t, c\u00e1c s\u1ea3n ph\u1ea9m combo trong kho\u1ea3ng 200-500 ngh\u00ecn \u0111\u1ed3ng \u0111\u1ea1t doanh s\u1ed1 cao nh\u1ea5t, c\u00e2n b\u1eb1ng ho\u00e0n h\u1ea3o gi\u1eefa gi\u00e1 tr\u1ecb nh\u1eadn th\u1ee9c v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3.<\/p>\n<h4>Ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn v\u00e0 th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i:<\/h4>\n<p>\u0110i\u1ec1u l\u00e0m n\u00ean th\u00e0nh c\u00f4ng v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a Colorkey ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u00e0o <strong>TikTok Shop<\/strong>. Th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng video ng\u1eafn, chi\u1ebfn d\u1ecbch ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1ec3 t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c v\u00e0 doanh s\u1ed1 lan truy\u1ec1n, \u0111\u1eb7c bi\u1ec7t v\u1edbi nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-755 aligncenter\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/Top-10-Mat-Na-Ban-Chay-Nhat-3.jpg?resize=740%2C555&#038;ssl=1\" alt=\"Top 10 M\u1eb7t N\u1ea1 B\u00e1n Ch\u1ea1y Nh\u1ea5t Qu\u00fd 3\/2025 \" width=\"740\" height=\"555\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/Top-10-Mat-Na-Ban-Chay-Nhat-3.jpg?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/Top-10-Mat-Na-Ban-Chay-Nhat-3.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/Top-10-Mat-Na-Ban-Chay-Nhat-3.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/Top-10-Mat-Na-Ban-Chay-Nhat-3.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/10\/Top-10-Mat-Na-Ban-Chay-Nhat-3.jpg?w=1480&amp;ssl=1 1480w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>D\u1eef li\u1ec7u t\u1eeb TikTok Shop (th\u00e1ng 1 \u0111\u1ebfn th\u00e1ng 6 n\u0103m 2025) cho th\u1ea5y:<\/p>\n<ul>\n<li aria-level=\"1\">COLORKEY Vi\u1ec7t Nam v\u1edbi 140 ngh\u00ecn s\u1ea3n ph\u1ea9m (combo) \u0111\u1ea1t 37,2 t\u1ef7 \u0111\u1ed3ng doanh thu. Trong \u0111\u00f3 94,5% t\u1eeb n\u1ed9i dung video, 5,4% t\u1eeb b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp<\/li>\n<li aria-level=\"1\">C\u00e1c ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng h\u00e0ng \u0111\u1ea7u nh\u01b0 @nhunaylee, @e_treng, @solai.28 \u0111\u00f3ng g\u00f3p \u0111\u00e1ng k\u1ec3 v\u00e0o doanh s\u1ed1<\/li>\n<li aria-level=\"1\">C\u00e1c c\u1eeda h\u00e0ng kh\u00e1c c\u0169ng \u0111\u1ea1t 18,3 t\u1ef7 v\u00e0 9 t\u1ef7 \u0111\u1ed3ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u1ef1<\/li>\n<\/ul>\n<p>Chi\u1ebfn l\u01b0\u1ee3c &#8220;mua s\u1eafm gi\u1ea3i tr\u00ed&#8221; k\u1ebft h\u1ee3p gi\u1eefa mua s\u1eafm v\u00e0 gi\u1ea3i tr\u00ed; t\u1eadn d\u1ee5ng &#8220;ng\u00e0y th\u01b0\u01a1ng hi\u1ec7u si\u00eau khuy\u1ebfn m\u00e3i&#8221; v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ea1o s\u1ef1 h\u00e0o h\u1ee9ng v\u00e0 duy tr\u00ec v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong c\u00e1c \u0111\u1ee3t gi\u1ea3m gi\u00e1 s\u1ed1c tr\u1ef1c tuy\u1ebfn.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"32_cocoon_thuong_hieu_noi_dia_suc_manh_tu_thanh_phan_thien_nhien_ban_dia\"><\/span>3.2. Cocoon &amp; Th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba: S\u1ee9c m\u1ea1nh t\u1eeb th\u00e0nh ph\u1ea7n thi\u00ean nhi\u00ean b\u1ea3n \u0111\u1ecba<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trong khi th\u1ecb tr\u01b0\u1eddng b\u1ecb th\u1ed1ng tr\u1ecb b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ngo\u1ea1i, Cocoon n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t \u0111i\u1ec3m s\u00e1ng. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng 740% v\u00e0 chi\u1ebfm 10% th\u1ecb ph\u1ea7n trong top 10. Th\u00e0nh c\u00f4ng c\u1ee7a Cocoon v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba kh\u00e1c \u0111\u1ebfn t\u1eeb m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 then ch\u1ed1t:<\/p>\n<h4>Xu h\u01b0\u1edbng l\u00e0m \u0111\u1eb9p s\u1ea1ch v\u00e0 th\u00e0nh ph\u1ea7n thi\u00ean nhi\u00ean:<\/h4>\n<p>Th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 100 tri\u1ec7u \u0111\u00f4 la M\u1ef9. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nh\u1eadn th\u1ee9c ng\u00e0y c\u00e0ng cao v\u1ec1 an to\u00e0n v\u00e0 b\u1ec1n v\u1eefng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111ang h\u01b0\u1edbng \u0111\u1ebfn:<\/p>\n<ul>\n<li aria-level=\"1\">Th\u00e0nh ph\u1ea7n b\u1ea3n \u0111\u1ecba n\u1ed5i b\u1eadt: rau m\u00e1, tr\u00e0 xanh, ngh\u1ec7, d\u1eeba<\/li>\n<li aria-level=\"1\">Th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba d\u1eabn \u0111\u1ea7u: Cocoon Vietnam (100% thu\u1ea7n chay), C\u1ecf M\u1ec1m, Zakka Natural<\/li>\n<li aria-level=\"1\">Cam k\u1ebft v\u1ec1 ngu\u1ed3n g\u1ed1c v\u00e0 quy tr\u00ecnh s\u1ea3n xu\u1ea5t: Minh b\u1ea1ch ngu\u1ed3n g\u1ed1c v\u00e0 quy tr\u00ecnh s\u1ea3n xu\u1ea5t<\/li>\n<\/ul>\n<h4>K\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t:<\/h4>\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng nh\u01b0 Cocoon kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n b\u00e1n c\u00e2u chuy\u1ec7n v\u1ec1 vi\u1ec7c g\u00ecn gi\u1eef v\u00e0 ph\u00e1t huy gi\u00e1 tr\u1ecb th\u00e0nh ph\u1ea7n thi\u00ean nhi\u00ean Vi\u1ec7t Nam. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra k\u1ebft n\u1ed1i c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong n\u01b0\u1edbc; \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m th\u1ebf h\u1ec7 tr\u1ebb c\u00f3 \u00fd th\u1ee9c v\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u00e0 h\u1ed7 tr\u1ee3 s\u1ea3n ph\u1ea9m n\u1ed9i \u0111\u1ecba.<\/p>\n<h4>Gi\u00e1 c\u1ea3 c\u1ea1nh tranh v\u00e0 ph\u00e2n ph\u1ed1i \u0111a k\u00eanh:<\/h4>\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam c\u00f3 l\u1ee3i th\u1ebf v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 chu\u1ed7i cung \u1ee9ng, cho ph\u00e9p \u0111\u01b0a ra m\u1ee9c gi\u00e1 c\u1ea1nh tranh h\u01a1n so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1eadp kh\u1ea9u trong c\u00f9ng ph\u00e2n kh\u00fac ch\u1ea5t l\u01b0\u1ee3ng. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba gi\u00fap h\u1ecd tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111a k\u00eanh hi\u1ec7u qu\u1ea3, t\u1eeb c\u00e1c c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m, nh\u00e0 thu\u1ed1c \u0111\u1ebfn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_nhung_thay_doi_trong_hanh_vi_mua_sam_cua_nguoi_tieu_dung\"><\/span>4. Nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ng\u00e0y c\u00e0ng tr\u1edf n\u00ean tinh t\u1ebf h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da. H\u1ecd kh\u00f4ng c\u00f2n mua theo th\u01b0\u01a1ng hi\u1ec7u hay qu\u1ea3ng c\u00e1o \u0111\u01a1n thu\u1ea7n m\u00e0 ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a l\u00e0n da.<\/p>\n<p>Ph\u00e2n b\u1ed5 th\u1ecb tr\u01b0\u1eddng theo l\u1ee3i \u00edch trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2025:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>L\u00e0m s\u00e1ng da:<\/strong> 30% th\u1ecb ph\u1ea7n, t\u0103ng 19% so v\u1edbi c\u00f9ng k\u1ef3<\/li>\n<li aria-level=\"1\"><strong>D\u01b0\u1ee1ng \u1ea9m:<\/strong> 24% th\u1ecb ph\u1ea7n, t\u0103ng 4,3%<\/li>\n<li aria-level=\"1\"><strong>Da nh\u1ea1y c\u1ea3m:<\/strong> 23% th\u1ecb ph\u1ea7n, gi\u1ea3m 8,6%<\/li>\n<li aria-level=\"1\"><strong>Tr\u1ecb m\u1ee5n:<\/strong> 13% th\u1ecb ph\u1ea7n, gi\u1ea3m 9%<\/li>\n<li aria-level=\"1\"><strong>Ch\u1ed1ng l\u00e3o h\u00f3a:<\/strong> 10% th\u1ecb ph\u1ea7n, gi\u1ea3m 8,3%<\/li>\n<\/ul>\n<p>Xu h\u01b0\u1edbng r\u00f5 r\u00e0ng nh\u1ea5t l\u00e0 s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a ph\u00e2n kh\u00fac l\u00e0m s\u00e1ng da v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng 19%. Con s\u1ed1 n\u00e0y ph\u1ea3n \u00e1nh mong mu\u1ed1n c\u00f3 l\u00e0n da s\u00e1ng m\u1ecbn, \u0111\u1ec1u m\u00e0u c\u1ee7a ph\u1ee5 n\u1eef Vi\u1ec7t Nam. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c ph\u00e2n kh\u00fac da nh\u1ea1y c\u1ea3m, tr\u1ecb m\u1ee5n v\u00e0 ch\u1ed1ng l\u00e3o h\u00f3a \u0111\u1ec1u ghi nh\u1eadn s\u1ef1 s\u1ee5t gi\u1ea3m. \u0110i\u1ec1u n\u00e0y do s\u1ef1 chuy\u1ec3n d\u1ecbch ng\u00e2n s\u00e1ch sang c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 c\u00f4ng d\u1ee5ng t\u1ee9c th\u00ec v\u00e0 d\u1ec5 nh\u1eadn th\u1ea5y h\u01a1n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ket_luan\"><\/span>K\u1ebft lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Th\u1ecb tr\u01b0\u1eddng m\u1eb7t n\u1ea1 Vi\u1ec7t Nam kh\u00f4ng ch\u1ec9 \u0111ang ph\u00e1t tri\u1ec3n v\u1ec1 quy m\u00f4 m\u00e0 c\u00f2n \u0111ang tr\u01b0\u1edfng th\u00e0nh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m l\u00fd t\u01b0\u1edfng \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, d\u00f9 n\u1ed9i \u0111\u1ecba hay qu\u1ed1c t\u1ebf \u0111\u1ec1u \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y v\u1edbi chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n, \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m v\u00e0 kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi \u0111\u1ec3 theo k\u1ecbp nh\u1ecbp \u0111\u1ed9 thay \u0111\u1ed5i nhanh ch\u00f3ng c\u1ee7a ng\u00e0nh.<\/p>\n<p>\u0110\u1ec3 c\u00f3 nh\u1eefng s\u1ed1 li\u1ec7u to\u00e0n di\u1ec7n nh\u1ea5t v\u1ec1 th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m m\u1eb7t n\u1ea1 v\u00e0 ng\u00e0nh L\u00e0m \u0111\u1eb9p n\u00f3i chung, anh ch\u1ecb vui l\u00f2ng \u0111\u1ec3 l\u1ea1i y\u00eau c\u1ea7u t\u01b0 v\u1ea5n v\u1ec1 <strong>Market Research<\/strong> qua email <a href=\"mailto:marketing@metric.vn\">marketing@metric.vn<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>____<\/p>\n<blockquote><p><em>V\u1ec1 <a href=\"http:\/\/metric.vn\">Metric.vn<\/a><\/em><\/p>\n<p><em>C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u (Metric) l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u th\u00f4ng minh, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 Big Data &amp; AI \u0111\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p Market Intelligence v\u00e0 Business Intelligence, h\u1ed7 tr\u1ee3 h\u01a1n 100.000 doanh nghi\u1ec7p v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u1ea1m m\u1ed1c 1.000.000 doanh nghi\u1ec7p v\u00e0o n\u0103m 2030. Metric hi\u1ec7n ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn nh\u01b0 Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), C\u1ee5c Ph\u00e1t tri\u1ec3n TM\u0110T &amp; Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng) v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T h\u00e0ng \u0111\u1ea7u.<\/em><\/p>\n<ul>\n<li><em>Website: http:\/\/www.metric.vn<\/em><\/li>\n<li><em>Email: info@metric.vn<\/em><\/li>\n<li><em>Phone Number: 0338 062 221<\/em><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng m\u1eb7t n\u1ea1 d\u01b0\u1ee1ng da Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 b\u00f9ng n\u1ed5 v\u1edbi doanh thu \u0111\u1ea1t 1,5 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng trong n\u1eeda \u0111\u1ea7u n\u0103m&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":752,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,3],"tags":[27],"class_list":["post-749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research","category-metric","tag-mat-na-ban-chay-nhat"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 10 M\u1eb7t N\u1ea1 B\u00e1n Ch\u1ea1y Nh\u1ea5t Qu\u00fd 3\/2025 - Metric Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metric.vn\/insights\/top-10-mat-na-ban-chat-nhat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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