{"id":689,"date":"2025-01-20T10:15:15","date_gmt":"2025-01-20T03:15:15","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=689"},"modified":"2025-09-24T09:45:23","modified_gmt":"2025-09-24T02:45:23","slug":"689-2","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/689-2\/","title":{"rendered":"D\u1eef li\u1ec7u: Ch\u00eca kh\u00f3a gi\u00fap th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t v\u01b0\u01a1n xa tr\u00ean s\u00e0n TM\u0110T"},"content":{"rendered":"

Trong cu\u1ed9c \u0111ua \u0111\u1ea7y kh\u1ed1c li\u1ec7t tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, d\u1eef li\u1ec7u \u0111ang tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t c\u1ea1nh tranh s\u00f2ng ph\u1eb3ng v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 qu\u1ed1c t\u1ebf. T\u1eeb vi\u1ec7c n\u1eafm b\u1eaft xu h\u01b0\u1edbng, t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u1ebfn m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, nh\u1eefng doanh nghi\u1ec7p bi\u1ebft t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf m\u00e0 c\u00f2n m\u1edf ra c\u01a1 h\u1ed9i b\u1ee9t ph\u00e1 \u0111\u1ea7y tri\u1ec3n v\u1ecdng.<\/em><\/p>\n

D\u1eef li\u1ec7u \u2013 Y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 b\u1ee9t ph\u00e1<\/strong><\/p>\n

Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1eabn lu\u00f4n l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn h\u1ea5p d\u1eabn cho c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng nh\u00e0 b\u00e1n h\u00e0ng trong l\u0129nh v\u1ef1c ph\u1ee5 ki\u1ec7n \u0111i\u1ec7n tho\u1ea1i nh\u1edd \u01b0u th\u1ebf v\u1ed1n \u0111\u1ea7u t\u01b0 th\u1ea5p, v\u1eadn chuy\u1ec3n v\u00e0 b\u1ea3o qu\u1ea3n thu\u1eadn ti\u1ec7n. Theo th\u1ed1ng k\u00ea t\u1eeb Metric, trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2024, nh\u00f3m h\u00e0ng n\u00e0y ghi nh\u1eadn doanh thu g\u1ea7n 2,7 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng v\u1edbi 69,7 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra, t\u0103ng tr\u01b0\u1edfng 27% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. Tuy nhi\u00ean, trong b\u1ea3ng x\u1ebfp h\u1ea1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 doanh thu d\u1eabn \u0111\u1ea7u, ph\u1ea7n l\u1edbn v\u1eabn l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb nh\u1eefng qu\u1ed1c gia nh\u01b0 Trung Qu\u1ed1c, H\u00e0n Qu\u1ed1c, M\u1ef9, v\u00e0 \u0110\u00e0i Loan (Trung Qu\u1ed1c).<\/p>\n

C\u00e1c nh\u00e0 b\u00e1n qu\u1ed1c t\u1ebf th\u01b0\u1eddng chi\u1ebfm \u01b0u th\u1ebf nh\u1edd quy m\u00f4 s\u1ea3n xu\u1ea5t l\u1edbn, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i \u0111\u1ed3ng b\u1ed9 v\u00e0 gi\u00e1 c\u1ea3 c\u1ea1nh tranh. Ng\u01b0\u1ee3c l\u1ea1i, doanh nghi\u1ec7p Vi\u1ec7t l\u1ea1i c\u00f3 \u0111i\u1ec3m m\u1ea1nh ri\u00eang l\u00e0 s\u1ef1 nhanh nh\u1ea1y trong vi\u1ec7c th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, c\u00f9ng s\u1ef1 am hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 nhu c\u1ea7u v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. Th\u1ef1c t\u1ebf \u0111\u00e3 ch\u1ee9ng minh, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t \u0111\u00e3 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 nh\u1eefng l\u1ee3i th\u1ebf n\u00e0y \u0111\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng ni\u1ec1m tin n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong n\u01b0\u1edbc, \u0111\u1ed3ng th\u1eddi kh\u00f4ng ng\u1eebng m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh v\u00e0 gia t\u0103ng doanh thu.<\/p>\n

\"\"<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u: L\u1ee3i th\u1ebf c\u1ea1nh tranh v\u01b0\u1ee3t tr\u1ed9i<\/strong><\/p>\n

Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00f4ng c\u00f2n l\u00e0 xu h\u01b0\u1edbng nh\u1ea5t th\u1eddi m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 thi\u1ebft y\u1ebfu, gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Velasboost \u2013 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t chuy\u00ean kinh doanh s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng TM\u0110T \u2013 l\u00e0 minh ch\u1ee9ng ti\u00eau bi\u1ec3u cho vi\u1ec7c \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3 trong qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n kinh doanh.<\/p>\n

Ngo\u00e0i vi\u1ec7c \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, Velasboost \u0111\u00e3 t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 nh\u1eadn di\u1ec7n xu h\u01b0\u1edbng, \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 theo d\u00f5i s\u00e1t sao c\u00e1c \u0111\u1ed9ng th\u00e1i t\u1eeb \u0111\u1ed1i th\u1ee7. Nh\u1edd \u0111\u00f3, h\u1ecd kh\u00f4ng ch\u1ec9 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u1eadn h\u00e0nh m\u00e0 c\u00f2n d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c nh\u1eefng \u0111\u1ee3t t\u0103ng tr\u01b0\u1edfng nhu c\u1ea7u v\u00e0o c\u00e1c d\u1ecbp \u0111\u1eb7c bi\u1ec7t nh\u01b0 m\u00f9a du l\u1ecbch hay l\u1ec5 h\u1ed9i cu\u1ed1i n\u0103m.<\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ebfn t\u1eeb kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng d\u1eef li\u1ec7u linh ho\u1ea1t, thay v\u00ec d\u1ef1a v\u00e0o tr\u1ef1c gi\u00e1c hay kinh nghi\u1ec7m truy\u1ec1n th\u1ed1ng. Velasboost \u0111\u00e3 ph\u00e2n lo\u1ea1i s\u1ea3n ph\u1ea9m theo t\u1eebng giai \u0111o\u1ea1n ng\u1eafn h\u1ea1n, trung h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee5 th\u1ec3, t\u1eeb s\u1ea3n xu\u1ea5t \u0111\u1ebfn ph\u00e2n ph\u1ed1i. Th\u00eam v\u00e0o \u0111\u00f3, vi\u1ec7c ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00e3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u nh\u1eadn di\u1ec7n c\u00e1c \u0111\u1ed1i th\u1ee7 ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 duy tr\u00ec v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Anh L\u00ea H\u1ea3i V\u0169 \u2013 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh v\u00e0 nh\u00e0 s\u00e1ng l\u1eadp Velasboost \u2013 chia s\u1ebb:
\n“Velasboost s\u1eed d\u1ee5ng Metric b\u1edfi ch\u00fang t\u00f4i t\u1eadp trung 100% v\u00e0o kinh doanh TM\u0110T. Khi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y, ch\u00fang t\u00f4i ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng, bi\u1ebfn \u0111\u1ed9ng gi\u00e1 hay doanh s\u1ed1 c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m trong c\u00f9ng ng\u00e0nh; t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u1ea3n xu\u1ea5t, b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p. D\u1ef1a v\u00e0o s\u1ed1 li\u1ec7u, c\u00f3 th\u1ec3 ph\u1ecfng \u0111o\u00e1n \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c kinh doanh t\u1eeb \u0111\u1ed1i th\u1ee7, t\u1eeb \u0111\u00f3 tr\u00e1nh c\u00e1c quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m.<\/em><\/p>\n

S\u1ed1 li\u1ec7u gi\u00fap ch\u00fang t\u00f4i bi\u1ebft \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 n\u1eafm \u0111\u01b0\u1ee3c s\u1ef1 \u1ea3nh h\u01b0\u1edfng t\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan. V\u00ed d\u1ee5 c\u00e1c d\u1ecbp cu\u1ed1i n\u0103m, du l\u1ecbch th\u00ec th\u01b0\u1eddng c\u00e1c s\u1ea3n ph\u1ea9m pin d\u1ef1 ph\u00f2ng b\u00e1n s\u1ebd r\u1ea5t ch\u1ea1y\u2026 t\u1eeb \u0111\u00f3 c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng t\u1ed3n kho ho\u1eb7c \u0111\u1eb7t s\u1ea3n xu\u1ea5t th\u00eam m\u1eabu m\u1edbi. \u0110\u1ed3ng th\u1eddi, khi nh\u00ecn v\u00e0o kho\u1ea3ng gi\u00e1 ph\u1ed5 bi\u1ebfn, gi\u00fap ch\u00fang t\u00f4i \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, ch\u01b0\u01a1ng tr\u00ecnh b\u00e1n v\u00e0 k\u1ebf ho\u1ea1ch marketing \u0111\u00fang”.<\/em><\/p>\n

Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf vi\u1ec7c nh\u1eadn di\u1ec7n xu h\u01b0\u1edbng v\u00e0 theo d\u00f5i \u0111\u1ed1i th\u1ee7, ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f2n h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua vi\u1ec7c t\u00ecm ki\u1ebfm nh\u1eefng k\u00eanh b\u00e1n h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

“Ph\u00e2n t\u00edch d\u1eef li\u1ec7u ngo\u00e0i vi\u1ec7c \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, gi\u00e1 th\u00e0nh, kh\u00e1ch h\u00e0ng, n\u00f3 c\u00f2n gi\u00fap \u0111\u00e1nh gi\u00e1 c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng sang k\u00eanh b\u00e1n t\u01b0\u01a1ng t\u1ef1, v\u1edbi c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng cao”,<\/em> nh\u00e0 s\u00e1ng l\u1eadp Velasboost kh\u1eb3ng \u0111\u1ecbnh.<\/p>\n

T\u01b0\u01a1ng lai r\u1ed9ng m\u1edf cho th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t tr\u00ean s\u00e0n TM\u0110T<\/strong><\/p>\n

Tr\u01b0\u1edbc s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t ho\u00e0n to\u00e0n c\u00f3 c\u01a1 h\u1ed9i c\u1ea1nh tranh ngang h\u00e0ng v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf. Y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh n\u1eb1m \u1edf kh\u1ea3 n\u0103ng khai th\u00e1c v\u00e0 \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Vi\u1ec7c t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p nh\u1eadn di\u1ec7n xu h\u01b0\u1edbng, t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u00e0 c\u00f2n m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i \u0111\u1ed9t ph\u00e1 trong vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 n\u00e2ng cao l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong cu\u1ed9c \u0111ua \u0111\u1ea7y kh\u1ed1c li\u1ec7t tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, d\u1eef li\u1ec7u \u0111ang tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t...<\/p>\n","protected":false},"author":4,"featured_media":741,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,3],"tags":[],"class_list":["post-689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2025\/01\/Metric-Website-Tin-tuc-4.png?fit=1200%2C837&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=689"}],"version-history":[{"count":5,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/689\/revisions"}],"predecessor-version":[{"id":744,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/689\/revisions\/744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/741"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}