{"id":496,"date":"2024-10-05T14:18:23","date_gmt":"2024-10-05T07:18:23","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=496"},"modified":"2024-10-15T11:45:04","modified_gmt":"2024-10-15T04:45:04","slug":"cong-ty-nghien-cuu-thi-truong","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/cong-ty-nghien-cuu-thi-truong\/","title":{"rendered":"Top 7 c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng, n\u1eafm b\u1eaft nhu c\u1ea7u v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng l\u00e0 c\u00f4ng vi\u1ec7c ph\u1ee9c t\u1ea1p v\u00e0 \u0111\u00f2i h\u1ecfi chuy\u00ean m\u00f4n cao. Ch\u00ednh v\u00ec th\u1ebf, c\u00e1c doanh nghi\u1ec7p c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c <strong>c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> uy t\u00edn v\u00e0 chuy\u00ean nghi\u1ec7p. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1edbi thi\u1ec7u danh s\u00e1ch c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap b\u1ea1n \u0111\u01b0a ra l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p nh\u1ea5t cho chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/cong-ty-nghien-cuu-thi-truong\/#cac_cong_ty_nghien_cuu_thi_truong_viet_nam\" title=\"C\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam\">C\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/cong-ty-nghien-cuu-thi-truong\/#metric\" title=\"Metric\u00a0\">Metric\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/cong-ty-nghien-cuu-thi-truong\/#q_me\" title=\"Q&amp;ME\">Q&amp;ME<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metric.vn\/insights\/cong-ty-nghien-cuu-thi-truong\/#ocd\" title=\"OCD\">OCD<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metric.vn\/insights\/cong-ty-nghien-cuu-thi-truong\/#cac_cong_ty_nghien_cuu_thi_truong_quoc_te\" title=\"C\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf\">C\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metric.vn\/insights\/cong-ty-nghien-cuu-thi-truong\/#nielsen\" title=\"Nielsen\">Nielsen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metric.vn\/insights\/cong-ty-nghien-cuu-thi-truong\/#kantar\" title=\"Kantar\">Kantar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metric.vn\/insights\/cong-ty-nghien-cuu-thi-truong\/#ipsos\" title=\"Ipsos\">Ipsos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/metric.vn\/insights\/cong-ty-nghien-cuu-thi-truong\/#gfk\" title=\"GfK\">GfK<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"cac_cong_ty_nghien_cuu_thi_truong_viet_nam\"><\/span>C\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"metric\"><\/span>Metric\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Metric &#8211; Th\u01b0\u01a1ng hi\u1ec7u t\u1eeb C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc d\u1eef li\u1ec7u l\u00e0 c\u00f4ng ty ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam. \u0110\u1ed9i ng\u0169 Metric c\u00f3 chuy\u00ean m\u00f4n, hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 b\u1ec1 d\u00e0y 15 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn \u1ee9ng d\u1ee5ng AI.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong><a title=\"N\u1ec1n t\u1ea3ng Metric\" href=\"https:\/\/metric.vn\/analytics?utm_source=searchwebsite&amp;utm_medium=test_insights&amp;utm_campaign=content_seo_0510\" target=\"_blank\" rel=\"noopener\">N\u1ec1n t\u1ea3ng Metric<\/a><\/strong> l\u00e0 h\u1ec7 th\u1ed1ng c\u1eadp nh\u1eadt li\u00ean t\u1ee5c d\u1eef li\u1ec7u c\u00e1c s\u00e0n TM\u0110T l\u1edbn nh\u1ea5t Vi\u1ec7t Nam (Shopee, Tik Tok Shop, Lazada, Tiki,&#8230;). S\u1ed1 li\u1ec7u v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c l\u00ean t\u1edbi 95% l\u00e0 c\u01a1 s\u1edf ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c h\u00e0nh vi mua h\u00e0ng, xu h\u01b0\u1edbng mua s\u1eafm, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,&#8230; t\u1eeb \u0111\u00f3, gi\u00fap \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh hi\u1ec7u qu\u1ea3 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">S\u1ed1 li\u1ec7u v\u00e0 c\u00e1c B\u00e1o c\u00e1o chuy\u00ean s\u00e2u c\u1ee7a Metric t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. M\u1ed9t v\u00e0i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ti\u00eau bi\u1ec3u bao g\u1ed3m:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>C\u00f4ng c\u1ee5 Metric ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/strong> Gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m ki\u1ec3m so\u00e1t th\u00f4ng tin d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m, gi\u00e1, \u0111\u1ed1i th\u1ee7, xu h\u01b0\u1edbng, s\u1ea3n l\u01b0\u1ee3ng b\u00e1n tr\u00ean to\u00e0n th\u1ecb tr\u01b0\u1eddng, ng\u00e0nh h\u00e0ng. Gi\u00fap ra quy\u1ebft \u0111\u1ecbnh qu\u1ea3n l\u00fd, th\u1ef1c thi, v\u1eadn h\u00e0nh eCommerce nhanh h\u01a1n 10 l\u1ea7n.<\/li>\r\n\r\n\r\n\r\n<li><strong>eReport:<\/strong> Kho b\u00e1o c\u00e1o cung c\u1ea5p th\u00f4ng tin t\u1ed5ng quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng, s\u00e0n, ng\u00e0nh h\u00e0ng c\u1ee5 th\u1ec3, gi\u00fap c\u00e1 nh\u00e2n v\u00e0 SMEs \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t v\u00e0 hi\u1ec7u qu\u1ea3.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/strong> B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u00f9y bi\u1ebfn theo ng\u00e0nh h\u00e0ng gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft xu h\u01b0\u1edbng, s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng ch\u00ednh x\u00e1c h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1ea1t m\u1ee5c ti\u00eau kinh doanh.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ch\u1ee9ng nh\u1eadn top th\u01b0\u01a1ng hi\u1ec7u b\u00e1n ch\u1ea1y:<\/strong> Ch\u1ee9ng nh\u1eadn \u0111\u01b0\u1ee3c trao cho nh\u1eefng nh\u00e0 b\u00e1n c\u00f3 doanh thu, \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh hi\u1ec7u qu\u1ea3 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/li>\r\n\r\n\r\n\r\n<li><strong>Cung c\u1ea5p d\u1eef li\u1ec7u th\u00f4:<\/strong> D\u1ecbch v\u1ee5 cung c\u1ea5p d\u1eef li\u1ec7u th\u00f4 E-commerce gi\u00fap nh\u00e0 nghi\u00ean c\u1ee9u, chuy\u00ean gia ph\u00e2n t\u00edch v\u00e0 c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn ngu\u1ed3n d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3. Khai th\u00e1c gi\u00e1 tr\u1ecb ti\u1ec1m \u1ea9n v\u00e0 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.<\/li>\r\n<\/ul>\r\n<p style=\"text-align: center;\"><button class=\"btn btn-warning\" type=\"button\"><span style=\"color: #fbb825;\"><a class=\"btn btn-warning\" style=\"color: #fbb825;\" href=\"https:\/\/dangky.metric.vn\/seometric?utm_source=searchwebsite&amp;utm_medium=seo&amp;utm_campaign=content_seo&amp;pub=SEO\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"color: #ffffff;\">D\u00f9ng th\u1eed c\u00f4ng c\u1ee5 Metric<\/span><\/a><\/span><\/button><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"q_me\"><\/span>Q&amp;ME<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Q&amp;ME l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam uy t\u00edn \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p tin t\u01b0\u1edfng. C\u00f4ng ty nghi\u00ean c\u1ee9u xu h\u01b0\u1edbng v\u00e0 suy ngh\u0129 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, t\u1eeb \u0111\u00f3 gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00e0nh c\u00f4ng. S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng online v\u00e0 offline hi\u1ec7n \u0111\u1ea1i gi\u00fap kh\u00e1ch h\u00e0ng th\u1ea5u hi\u1ec3u mong mu\u1ed1n, nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ocd\"><\/span>OCD<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">OCD Management Consulting Co. &#8211; C\u00f4ng ty T\u01b0 v\u1ea5n Qu\u1ea3n l\u00fd OCD \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2003 v\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">OCD cung c\u1ea5p cho doanh nghi\u1ec7p nhi\u1ec1u lo\u1ea1i d\u1ecbch v\u1ee5 kh\u00e1c nhau nh\u01b0:\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ng\u00e0nh<\/li>\r\n\r\n\r\n\r\n<li>Nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/li>\r\n\r\n\r\n\r\n<li>Nghi\u00ean c\u1ee9u h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i<\/li>\r\n\r\n\r\n\r\n<li>Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"cac_cong_ty_nghien_cuu_thi_truong_quoc_te\"><\/span>C\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"nielsen\"><\/span>Nielsen<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a title=\"Nielsen Holdings PLC\" href=\"https:\/\/vi.wikipedia.org\/wiki\/Nielsen_Holdings\" rel=\"nofollow\">Nielsen Holdings PLC<\/a> l\u00e0 c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 truy\u1ec1n th\u00f4ng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i New York, Hoa K\u1ef3. V\u1edbi h\u01a1n 40.000 nh\u00e2n vi\u00ean, Nielsen hi\u1ec7n \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ea1i h\u01a1n 100 qu\u1ed1c gia tr\u00ean to\u00e0n th\u1ebf gi\u1edbi (trong \u0111\u00f3 c\u00f3 Vi\u1ec7t Nam). Nielsen n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng nh\u01b0 kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng \u0111a d\u1ea1ng c\u00e1c k\u00eanh, n\u1ec1n t\u1ea3ng, ph\u00e2n t\u00edch th\u1ecb ph\u1ea7n, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"kantar\"><\/span>Kantar<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kantar l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, v\u1edbi h\u01a1n 30,000 nh\u00e2n vi\u00ean t\u1ea1i h\u01a1n 100 qu\u1ed1c gia tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Kantar cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng to\u00e0n di\u1ec7n, bao g\u1ed3m:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/li>\r\n\r\n\r\n\r\n<li>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/li>\r\n\r\n\r\n\r\n<li>Nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o<\/li>\r\n\r\n\r\n\r\n<li>Nghi\u00ean c\u1ee9u chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ipsos\"><\/span>Ipsos<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ipsos n\u1ed5i ti\u1ebfng v\u1edbi kh\u1ea3 n\u0103ng cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u00e1ng t\u1ea1o, \u0111a d\u1ea1ng, bao g\u1ed3m nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng, \u0111\u1ecbnh t\u00ednh, nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nghi\u00ean c\u1ee9u ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng v\u00e0 x\u00e3 h\u1ed9i,&#8230; V\u1edbi ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n s\u00e2u r\u1ed9ng, c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn v\u00e0 m\u1ea1ng l\u01b0\u1edbi to\u00e0n c\u1ea7u, Ipsos cam k\u1ebft cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 h\u1eefu \u00edch gi\u00fap ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kinh doanh \u0111\u00fang \u0111\u1eafn.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ipsos \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p l\u1edbn tr\u00ean th\u1ebf gi\u1edbi trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau, bao g\u1ed3m h\u00e0ng ti\u00eau d\u00f9ng, d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh, y t\u1ebf, c\u00f4ng ngh\u1ec7 v\u00e0 truy\u1ec1n th\u00f4ng.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"gfk\"><\/span>GfK<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">GfK l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t c\u1ee7a \u0110\u1ee9c v\u1edbi 90 n\u0103m ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i Nuremberg. C\u00f4ng ty chuy\u00ean cung c\u1ea5p d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng, b\u00e1n l\u1ebb,&#8230;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">GfK n\u1ed5i ti\u1ebfng v\u1edbi kh\u1ea3 n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u to\u00e0n c\u1ea7u, kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch chuy\u00ean s\u00e2u v\u00e0 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p th\u00f4ng minh, gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh hi\u1ec7u qu\u1ea3. GfK \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi h\u00e0ng ngh\u00ecn doanh nghi\u1ec7p l\u1edbn nh\u1ecf tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, bao g\u1ed3m c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia v\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. GfK cam k\u1ebft mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u00e1ng tin c\u1eady v\u00e0 mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c, h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tr\u00ean \u0111\u00e2y l\u00e0 <strong>danh s\u00e1ch c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 qu\u1ed1c t\u1ebf \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam m\u00e0 Metric mu\u1ed1n chia s\u1ebb \u0111\u1ebfn v\u1edbi b\u1ea1n. Vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o nhu c\u1ea7u v\u00e0 quy m\u00f4 c\u1ee7a t\u1eebng doanh nghi\u1ec7p. \u0110\u1eebng ng\u1ea1i ng\u1ea7n li\u00ean h\u1ec7 v\u1edbi c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Li\u00ean h\u1ec7 ngay v\u1edbi Metric \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed v\u00e0 tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed chuy\u00ean s\u00e2u nh\u1ea5t<\/strong>.<\/p>\r\n\r\n\r\n\r\n<script type=\"application\/ld+json\">\r\n    {\r\n\"@context\": \"http:\/\/schema.org\",\r\n  \"@type\": \"Book\",\r\n  \"aggregateRating\": {\r\n    \"@type\": \"AggregateRating\",\r\n        \"ratingValue\": \"5\",\r\n        \"bestRating\": \"5\",\r\n        \"ratingCount\": \"1\"\r\n  },\r\n  \"publisher\": {\r\n    \"@type\": \"Organization\",\r\n    \"name\": \"Metric\"\r\n  },\r\n\"name\": \"Top 7 c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay\"\r\n}<\/script>","protected":false},"excerpt":{"rendered":"<p>Hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng, n\u1eafm b\u1eaft nhu c\u1ea7u v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c kinh&#46;&#46;&#46;<\/p>\n","protected":false},"author":7,"featured_media":523,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metric"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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