{"id":49,"date":"2023-04-25T18:30:56","date_gmt":"2023-04-25T11:30:56","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=49"},"modified":"2023-05-18T11:51:35","modified_gmt":"2023-05-18T04:51:35","slug":"quy-i-2023-tmdt-viet-nam","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/quy-i-2023-tmdt-viet-nam\/","title":{"rendered":"Quy\u0301 I\/2023: TM\u0110T Vi\u00ea\u0323t Nam va\u0300 nh\u01b0\u0303ng Di\u0323ch chuy\u00ea\u0309n \u0111a\u0301ng chu\u0301 y\u0301"},"content":{"rendered":"\n<p>N\u0103m 2023, theo Forbes Advisor, doanh s\u1ed1 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) c\u00f3 th\u1ec3 t\u0103ng 10.4%, \u0111\u1ea1t t\u1ed5ng gi\u00e1 tr\u1ecb 6.3 ngh\u00ecn t\u1ef7 \u0111\u00f4 la tr\u00ean to\u00e0n c\u1ea7u. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n t\u00edch c\u1ef1c c\u1ee7a E-Commerce m\u1eb7c d\u00f9 c\u00f2n nhi\u1ec1u lo ng\u1ea1i v\u1ec1 s\u1ef1 kh\u00f3 kh\u0103n c\u1ee7a kinh t\u1ebf th\u1ebf gi\u1edbi. T\u1ea1i Vi\u1ec7t Nam, Google, Temasek v\u00e0 Bain &amp; Company d\u1ef1 \u0111o\u00e1n TM\u0110T Vi\u1ec7t Nam s\u1ebd \u0111\u1ea1t quy m\u00f4 th\u1ecb tr\u01b0\u1eddng kho\u1ea3ng 39 t\u1ef7 \u0111\u00f4 v\u00e0o n\u0103m 2025, m\u1ee9c t\u0103ng tr\u01b0\u1edfng 34% &#8211; cao nh\u1ea5t trong khu v\u1ef1c.<\/p>\n\n\n\n<p>Ta\u0323i Vi\u00ea\u0323t Nam, ti\u0309 l\u1ec7 t\u0103ng tr\u01b0\u1edfng doanh thu to\u00e0n th\u1ecb tr\u01b0\u1eddng c\u1ee7a Qu\u00fd I\/2023 la\u0300 21.8% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2022. Gia\u0301n \u0111oa\u0323n b\u01a1\u0309i 2 tu\u00e2\u0300n nghi\u0309 t\u00ea\u0301t, t\u00f4\u0309ng doanh s\u00f4\u0301 Quy\u0301 I gia\u0309m nhe\u0323 8,84% so v\u01a1\u0301i 3 tha\u0301ng cu\u00f4\u0301i n\u0103m 2022.<br>Trong c\u00e1c s\u00e0n TM\u0110T t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay, Shopee v\u1eabn \u0111ang chi\u1ebfm th\u1ecb ph\u1ea7n doanh thu l\u1edbn nh\u1ea5t v\u1edbi 63.1%. Tiktok shop m\u1eb7c d\u00f9 ra m\u1eaft sau c\u00f9ng nh\u01b0ng \u0111\u00e3 nhanh ch\u00f3ng ca\u0301n m\u00f4\u0301c 6 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, tr\u1edf th\u00e0nh s\u00e0n c\u00f3 doanh thu cao th\u1ee9 3 (sau Shopee v\u00e0 Lazada).<br>L\u00e0m \u0111\u1eb9p v\u00e2\u0303n l\u00e0 ng\u00e0nh h\u00e0ng c\u00f3 doanh thu v\u00e0 s\u1ed1 s\u1ea3n ph\u1ea9m b\u00e1n cao nh\u1ea5t v\u01a1\u0301i doanh s\u00f4\u0301 6.6 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng c\u00f9ng 62.3 tri\u1ec7u \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m \u0111\u00e3 b\u00e1n.<br>S\u1ed1 l\u01b0\u1ee3ng shop c\u00f3 l\u01b0\u1ee3t b\u00e1n gi\u1ea3m m\u1ea1nh cho th\u1ea5y s\u1ef1 c\u1ea1nh tranh tr\u00ean n\u1ec1n t\u1ea3ng E-Commerce ng\u00e0y m\u1ed9t g\u1eaft gao. \u0110\u1ec3 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i ph\u00e1t tri\u1ec3n, c\u00e1c doanh nghi\u1ec7p c\u1ea7n c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 c\u00e0ng \u1edf m\u1ecdi y\u1ebfu t\u1ed1, b\u0103\u0301t \u0111\u00e2\u0300u ngay t\u01b0\u0300 b\u01b0\u01a1\u0301c ph\u00e2n ti\u0301ch thi\u0323 tr\u01b0\u01a1\u0300ng va\u0300 l\u00ean Chi\u00ea\u0301n l\u01b0\u01a1\u0323c kinh doanh ba\u0300i ba\u0309n, hi\u00ea\u0323u qua\u0309.<br><\/p>\n\n\n\n<p>Ti\u1ebfn t\u1edbi Qu\u00fd II\/2023, d\u01b0\u0323 ba\u0301o to\u00e0n th\u1ecb tr\u01b0\u1eddng s\u1ebd t\u0103ng tr\u01b0\u1edfng v\u1edbi m\u1ee9c doanh s\u1ed1 h\u01a1n 37 ngh\u00ecn t\u1ef7, \u0111\u1eb7c bi\u1ec7t m\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t l\u00e0 th\u1ec3 thao &#8211; du l\u1ecbch, th\u1eddi trang, \u0111i\u1ec7n gia d\u1ee5ng,\u2026<\/p>\n\n\n\n<p>Vui lo\u0300ng \u0111o\u0323c chi ti\u00ea\u0301t B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng TM\u0110T Qu\u00fd I\/2023 b\u00ean d\u01b0\u01a1\u0301i.<\/p>\n\n\n<a href=\"https:\/\/metric.vn\/insights\/wp-content\/uploads\/2023\/04\/Metric-Ecom-Report-Q1.2023.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\"  data-toolbar=\"bottom\" data-toolbar-fixed=\"off\">Metric-Ecom-Report-Q1.2023<br\/><\/a>\n<p class=\"wp-block-pdfemb-pdf-embedder-viewer\"><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng TM\u0110T <\/strong>\u0111\u01b0\u1ee3c Metric th\u1ef1c hi\u1ec7n \u0111\u1ed9c l\u1eadp, d\u1ef1a tr\u00ean c\u00e1c s\u1ed1 li\u1ec7u c\u00f4ng khai v\u00e0 kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c \u0111\u01a1n v\u1ecb th\u1ee9 3. D\u1ef1a tr\u00ean ti\u00eau ch\u00ed c\u1ee7a Metric, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea \u0111\u00e3 lo\u1ea1i b\u1ecf 2 lo\u1ea1i s\u1ea3n ph\u1ea9m: c\u00e1c h\u00e0ng ho\u00e1 \u1edf d\u1ea1ng d\u1ecbch v\u1ee5 v\u00e0 qu\u00e0 t\u1eb7ng c\u00f3 s\u1ea3n l\u01b0\u1ee3ng b\u1ea5t th\u01b0\u1eddng kh\u00f4ng t\u01b0\u01a1ng x\u1ee9ng v\u1edbi ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c d\u1eef li\u1ec7u kh\u00e1ch quan n\u00e0y s\u1ebd l\u00e0 c\u01a1 s\u1edf n\u1ec1n gi\u00fap doanh nghi\u1ec7p &amp; nh\u00e0 b\u00e1n ph\u00e2n t\u00edch s\u00e2u h\u01a1n, k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c Kinh doanh &amp; Marketing cho Qu\u00fd II\/2023.<br>B\u00e1o c\u00e1o chuy\u00ean s\u00e2u h\u01a1n v\u1ec1 t\u1eebng ng\u00e0nh h\u00e0ng, s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3, vui l\u00f2ng li\u00ean l\u1ea1c v\u1edbi ch\u00fang t\u00f4i qua Hotline: 033 806 2221 ho\u1eb7c t\u00ecm ki\u1ebfm b\u00e1o c\u00e1o t\u1ea1i: <a href=\"https:\/\/metric.vn\/search\">https:\/\/metric.vn\/search<\/a> .<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sinh sau \u0111e\u0309 mu\u00f4\u0323n nh\u01b0ng Tiktok Shop \u0111a\u0303 nhanh cho\u0301ng ca\u0301n m\u00f4\u0301c 6 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, tr\u1edf th\u00e0nh s\u00e0n c\u00f3 doanh thu cao th\u1ee9 3 (sau Shopee v\u00e0 Lazada).<\/p>\n","protected":false},"author":2,"featured_media":139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[11,5,10,4],"class_list":["post-49","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research","tag-bao-cao-thi-truong","tag-du-bao","tag-market-insight","tag-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/04\/bao-cao-thi-truong-quy-1-2023.webp?fit=980%2C500&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/49","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=49"}],"version-history":[{"count":14,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/49\/revisions"}],"predecessor-version":[{"id":142,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/49\/revisions\/142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/139"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=49"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=49"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=49"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}