{"id":473,"date":"2024-09-29T18:39:25","date_gmt":"2024-09-29T11:39:25","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=473"},"modified":"2024-09-29T18:39:26","modified_gmt":"2024-09-29T11:39:26","slug":"bat-dau-kinh-doanh-online-nha-ban-nho-can-lam-gi","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/bat-dau-kinh-doanh-online-nha-ban-nho-can-lam-gi\/","title":{"rendered":"B\u1eaft \u0111\u1ea7u kinh doanh online: nh\u00e0 b\u00e1n nh\u1ecf c\u1ea7n l\u00e0m g\u00ec?"},"content":{"rendered":"\n

Kh\u1edfi nghi\u1ec7p online v\u1edbi nh\u00e0 b\u00e1n nh\u1ecf l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh \u0111\u1ea7y th\u00e1ch th\u1ee9c, t\u1eeb x\u00e2y d\u1ef1ng \u0111\u1ecbnh h\u01b0\u1edbng ban \u0111\u1ea7u, c\u00e2n \u0111\u1ed1i ng\u00e2n s\u00e1ch \u0111\u1ebfn x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ec3 v\u01b0\u1ee3t qua, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u00e0 ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t.<\/em><\/p>\n\n\n\n

Th\u00e1ch th\u1ee9c cho nh\u00e0 b\u00e1n nh\u1ecf khi kh\u1edfi nghi\u1ec7p online<\/strong><\/p>\n\n\n\n

Khi b\u1eaft tay v\u00e0o kinh doanh tr\u1ef1c tuy\u1ebfn, nhi\u1ec1u nh\u00e0 b\u00e1n nh\u1ecf th\u01b0\u1eddng cho r\u1eb1ng ch\u1ec9 c\u1ea7n thi\u1ebft l\u1eadp m\u1ed9t c\u1eeda h\u00e0ng online l\u00e0 \u0111\u1ee7. Tuy nhi\u00ean, th\u1ef1c t\u1ebf cho th\u1ea5y, n\u1ebfu thi\u1ebfu s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng, c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1ecb \u0111\u00e1nh b\u1ea1i ngay t\u1eeb nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean b\u1edfi nh\u1eefng kh\u00f3 kh\u0103n kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c. <\/p>\n\n\n\n

Kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u: Vi\u1ec7c kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00f4ng vi\u1ec7c online c\u00f3 th\u1ec3 gi\u1ed1ng nh\u01b0 b\u01b0\u1edbc v\u00e0o m\u1ed9t m\u00ea cung m\u00e0 kh\u00f4ng c\u00f3 b\u1ea3n \u0111\u1ed3, d\u1ec5 khi\u1ebfn nhi\u1ec1u nh\u00e0 b\u00e1n nh\u1ecf c\u1ea3m th\u1ea5y l\u1ea1c l\u1ed1i. H\u1ecd th\u01b0\u1eddng b\u1ed1i r\u1ed1i tr\u01b0\u1edbc h\u00e0ng lo\u1ea1t l\u1ef1a ch\u1ecdn, v\u00ed d\u1ee5 nh\u01b0 x\u00e1c \u0111\u1ecbnh \u0111\u00fang n\u1ec1n t\u1ea3ng \u0111\u1ec3 b\u00e1n h\u00e0ng, t\u1ed1i \u01b0u danh m\u1ee5c s\u1ea3n ph\u1ea9m (l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m ph\u1ec5u, s\u1ea3n ph\u1ea9m combo, s\u1ea3n ph\u1ea9m qu\u00e0 t\u1eb7ng,…), t\u00ecm ki\u1ebfm th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u0111\u1ec3 tr\u00e1nh c\u1ea1nh tranh v\u1edbi nh\u00e0 b\u00e1n l\u00e2u \u0111\u1eddi,… S\u1ef1 thi\u1ebfu th\u00f4ng tin c\u1ea7n thi\u1ebft ngay t\u1eeb \u0111\u1ea7u d\u1ec5 d\u00e0ng d\u1eabn \u0111\u1ebfn nh\u1eefng quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m, l\u00e0m gi\u1ea3m kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

Chi ph\u00ed cao: Chi ph\u00ed l\u00e0 m\u1ed9t trong nh\u1eefng r\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n nh\u1ecf. Kh\u00f4ng ch\u1ec9 g\u00f3i g\u1ecdn trong ph\u00ed v\u1eadn h\u00e0nh do c\u00e1c s\u00e0n \u0111\u01b0a ra, m\u00e0 c\u00f2n bao g\u1ed3m c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, marketing, v\u1eadn chuy\u1ec3n v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. \u0110\u1ed1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y l\u00e0 m\u1ed9t g\u00e1nh n\u1eb7ng t\u00e0i ch\u00ednh l\u1edbn. Theo World Economic Forum, 67% doanh nghi\u1ec7p nh\u1ecf to\u00e0n c\u1ea7u \u0111ang g\u1eb7p kh\u00f3 kh\u0103n t\u00e0i ch\u00ednh, khi\u1ebfn h\u1ecd kh\u00f4ng th\u1ec3 \u0111\u1ea7u t\u01b0 \u0111\u1ea7y \u0111\u1ee7 v\u00e0o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft kh\u00e1c, d\u1eabn \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh b\u1ecb suy gi\u1ea3m.<\/p>\n\n\n\n

Thi\u1ebfu ki\u1ebfn th\u1ee9c v\u1ec1 th\u1ecb tr\u01b0\u1eddng: Th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc th\u1ecb tr\u01b0\u1eddng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Tuy nhi\u00ean, nhi\u1ec1u nh\u00e0 b\u00e1n nh\u1ecf \u0111\u00e3 b\u1ecf b\u01b0\u1edbc quan tr\u1ecdng n\u00e0y v\u00e0 cay \u0111\u1eafng r\u1eddi kh\u1ecfi th\u1ecb tr\u01b0\u1eddng ch\u1ec9 sau v\u00e0i tu\u1ea7n. Kh\u00f4ng hi\u1ec3u r\u00f5 h\u00e0nh vi ti\u00eau d\u00f9ng, xu h\u01b0\u1edbng v\u00e0 \u0111\u1ed9ng th\u00e1i c\u1ee7a \u0111\u1ed1i th\u1ee7, ch\u1eafc ch\u1eafn chi\u1ebfn l\u01b0\u1ee3c kinh doanh s\u1ebd ch\u1ec9 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean c\u1ea3m t\u00ednh v\u00e0 thi\u1ebfu hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

\u0110\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y, vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u00e0 \u0111i\u1ec1u c\u1ed1t l\u00f5i. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y v\u1eeba gi\u00fap doanh nghi\u1ec7p nh\u1ecf tr\u00e1nh sai l\u1ea7m v\u1eeba t\u1ed1i \u01b0u h\u00f3a c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng trong kinh doanh. <\/p>\n\n\n\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 Data-driven trong kinh doanh hi\u1ec7n \u0111\u1ea1i <\/strong><\/p>\n\n\n\n

Th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh gay g\u1eaft, v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n li\u00ean t\u1ee5c c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, n\u1eafm b\u1eaft th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng, hi\u1ec3u r\u00f5 h\u00e0nh vi kh\u00e1ch h\u00e0ng gi\u00fap nh\u00e0 b\u00e1n t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3, t\u0103ng kh\u1ea3 n\u0103ng chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n.<\/p>\n\n\n\n

V\u00ed d\u1ee5 trong ng\u00e0nh h\u00e0ng “Nh\u00e0 c\u1eeda – \u0110\u1eddi s\u1ed1ng”, vi\u1ec7c c\u1ea1nh tranh v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn lu\u00f4n l\u00e0 th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi c\u00e1c c\u1eeda h\u00e0ng nh\u1ecf l\u1ebb. Anh Ph\u1ea1m B\u1ea3o Trung – C\u1ed1 v\u1ea5n Gi\u1ea3i ph\u00e1p t\u0103ng tr\u01b0\u1edfng Kh\u00e1ch h\u00e0ng c\u1ee7a N\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u eCommerce Metric chia s\u1ebb v\u1ec1 1 case study c\u1ee7a doanh nghi\u1ec7p trong ng\u00e0nh h\u00e0ng n\u00e0y.<\/p>\n\n\n\n

M\u1ed9t c\u1eeda h\u00e0ng chuy\u00ean kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m trang tr\u00ed n\u1ed9i th\u1ea5t t\u1ea1i H\u00e0 N\u1ed9i \u0111\u00e3 t\u1eebng \u0111\u00e3 t\u1eebng c\u00f3 b\u01b0\u1edbc \u0111i sai l\u1ea7m khi b\u1eaft \u0111\u1ea7u chuy\u1ec3n d\u1ecbch online. Ban \u0111\u1ea7u, h\u1ecd nh\u1eadp v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 ch\u1ee7 c\u1eeda h\u00e0ng tin r\u1eb1ng s\u1ebd thu h\u00fat kh\u00e1ch h\u00e0ng, d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u00e1 nh\u00e2n v\u00e0 xu h\u01b0\u1edbng m\u00e0 h\u1ecd t\u1ef1 quan s\u00e1t \u0111\u01b0\u1ee3c. Tuy nhi\u00ean, th\u1ef1c t\u1ebf l\u1ea1i kh\u00e1c xa v\u1edbi k\u1ef3 v\u1ecdng. Doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u00ec tr\u1ec7, h\u00e0ng t\u1ed3n kho ng\u00e0y c\u00e0ng t\u0103ng, v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh b\u1eaft \u0111\u1ea7u g\u00e2y \u00e1p l\u1ef1c n\u1eb7ng n\u1ec1.<\/p>\n\n\n\n

Nh\u1eadn th\u1ea5y kh\u00f4ng th\u1ec3 ti\u1ebfp t\u1ee5c kinh doanh theo c\u1ea3m t\u00ednh, ch\u1ee7 c\u1eeda h\u00e0ng quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. H\u1ecd ph\u00e1t hi\u1ec7n ra r\u1eb1ng kh\u00e1ch h\u00e0ng trong ph\u00e2n kh\u00fac “Nh\u00e0 c\u1eeda – \u0110\u1eddi s\u1ed1ng” c\u00f3 xu h\u01b0\u1edbng \u01b0a chu\u1ed9ng c\u00e1c s\u1ea3n ph\u1ea9m trang tr\u00ed n\u1ed9i th\u1ea5t c\u00f3 thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n, \u0111a n\u0103ng v\u00e0 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng. Ngo\u00e0i ra, d\u1eef li\u1ec7u c\u00f2n cho th\u1ea5y r\u1eb1ng nhu c\u1ea7u mua s\u1eafm c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y th\u01b0\u1eddng t\u0103ng m\u1ea1nh v\u00e0o nh\u1eefng d\u1ecbp l\u1ec5 nh\u01b0 T\u1ebft Nguy\u00ean \u0110\u00e1n ho\u1eb7c d\u1ecbp khuy\u1ebfn m\u00e3i l\u1edbn v\u00e0o cu\u1ed1i n\u0103m, th\u1eddi \u0111i\u1ec3m m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u t\u00e2n trang nh\u00e0 c\u1eeda.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1edf th\u00edch v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ch\u1ee7 c\u1eeda h\u00e0ng c\u00f2n ph\u00e2n t\u00edch c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng. H\u1ecd nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m gi\u00e1 m\u1ea1nh v\u00e0o l\u00fac cao \u0111i\u1ec3m, b\u00e1n theo combo v\u00e0 \u0111\u1ea7u t\u01b0 nhi\u1ec1u v\u00e0o campaign tr\u00ean s\u00e0n. T\u1eeb nh\u1eefng th\u00f4ng tin n\u00e0y, c\u1eeda h\u00e0ng \u0111\u00e3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh: nh\u1eadp v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p h\u01a1n, \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 t\u1eadp trung marketing v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n\n\n\n

Ngo\u00e0i ra, c\u1eeda h\u00e0ng c\u0169ng b\u1eaft \u0111\u1ea7u tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i nh\u1ecf l\u1ebb nh\u01b0ng li\u00ean t\u1ee5c trong su\u1ed1t c\u1ea3 n\u0103m \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn. K\u1ebft qu\u1ea3 t\u1eeb nh\u1eefng thay \u0111\u1ed5i d\u1ef1a tr\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 v\u00f4 c\u00f9ng t\u00edch c\u1ef1c. Doanh s\u1ed1 b\u00e1n h\u00e0ng t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd, l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho gi\u1ea3m \u0111\u00e1ng k\u1ec3, v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a. C\u1eeda h\u00e0ng kh\u00f4ng ch\u1ec9 tho\u00e1t kh\u1ecfi t\u00ecnh tr\u1ea1ng kh\u00f3 kh\u0103n m\u00e0 c\u00f2n d\u1ea7n kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 “Nh\u00e0 c\u1eeda – \u0110\u1eddi s\u1ed1ng”.<\/p>\n\n\n\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00f4ng c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 ph\u1ee5 tr\u1ee3 m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng cho s\u1ef1 th\u00e0nh c\u00f4ng trong kinh doanh hi\u1ec7n \u0111\u1ea1i. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf, \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u s\u1ebd gi\u00fap h\u1ecd v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c v\u00e0 m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. M\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 hi\u1ec7u qu\u1ea3 m\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc l\u00e0 eReport, gi\u00fap t\u1ed1i \u01b0u h\u00f3a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1edbi chi ph\u00ed h\u1ee3p l\u00fd v\u00e0 kh\u1ea3 n\u0103ng truy c\u1eadp th\u00f4ng tin nhanh ch\u00f3ng, ch\u00ednh x\u00e1c.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kh\u1edfi nghi\u1ec7p online v\u1edbi nh\u00e0 b\u00e1n nh\u1ecf l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh \u0111\u1ea7y th\u00e1ch th\u1ee9c, t\u1eeb x\u00e2y d\u1ef1ng \u0111\u1ecbnh h\u01b0\u1edbng ban \u0111\u1ea7u, c\u00e2n \u0111\u1ed1i ng\u00e2n s\u00e1ch \u0111\u1ebfn...<\/p>\n","protected":false},"author":4,"featured_media":474,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,3],"tags":[],"class_list":["post-473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2024\/09\/Screenshot_4.png?fit=1265%2C789&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=473"}],"version-history":[{"count":1,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/473\/revisions"}],"predecessor-version":[{"id":476,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/473\/revisions\/476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/474"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}