{"id":467,"date":"2024-09-29T18:33:52","date_gmt":"2024-09-29T11:33:52","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=467"},"modified":"2024-09-29T18:33:53","modified_gmt":"2024-09-29T11:33:53","slug":"thuong-mai-dien-tu-co-con-la-dat-hua","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/thuong-mai-dien-tu-co-con-la-dat-hua\/","title":{"rendered":"Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 c\u00f2n l\u00e0 \u2018\u0111\u1ea5t h\u1ee9a’?"},"content":{"rendered":"\n

Chia s\u1ebb c\u1ee7a anh Ph\u1ea1m B\u1ea3o Trung – C\u1ed1 v\u1ea5n Gi\u1ea3i ph\u00e1p T\u0103ng tr\u01b0\u1edfng kh\u00e1ch h\u00e0ng c\u1ee7a Metric tr\u00ean b\u00e1o Vietnambiz<\/em><\/p>\n\n\n\n

M\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t hi\u1ec7n nay c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng tr\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 c\u1ea1nh tranh r\u1ea5t kh\u1ed1c li\u1ec7t. Mu\u1ed1n \u0111i \u0111\u01b0\u1eddng d\u00e0i kh\u00f4ng ph\u1ea3i l\u00e0 chuy\u1ec7n d\u1ec5.<\/strong><\/p>\n\n\n\n

Trong v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng ki\u1ebfn s\u1ef1 chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd t\u1eeb c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng sang c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110\u1ea1i d\u1ecbch COVID-19 nh\u01b0 m\u1ed9t ch\u1ea5t x\u00fac t\u00e1c c\u1ea7n thi\u1ebft \u0111\u00e3 \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh n\u00e0y, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng bu\u1ed9c ph\u1ea3i chuy\u1ec3n sang mua s\u1eafm tr\u1ef1c tuy\u1ebfn do c\u00e1c bi\u1ec7n ph\u00e1p gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i. Tuy nhi\u00ean, ngay c\u1ea3 khi \u0111\u1ea1i d\u1ecbch \u0111\u00e3 qua \u0111i, xu h\u01b0\u1edbng n\u00e0y v\u1eabn ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n

Hi\u1ec7n nay, s\u1ef1 t\u0103ng tr\u01b0\u1edfng th\u1ea7n t\u1ed1c c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 t\u1ea1o ra m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng trong ng\u00e0nh b\u00e1n l\u1ebb. T\u00e1c \u0111\u1ed9ng d\u1ec5 th\u1ea5y nh\u1ea5t ch\u00ednh l\u00e0 vi\u1ec7c h\u00e0ng lo\u1ea1t c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng \u0111\u00e3 \u0111\u00f3ng c\u1eeda do kh\u00f4ng th\u1ec3 c\u1ea1nh tranh v\u1edbi n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n

Theo th\u1ed1ng k\u00ea trong th\u00e1ng cu\u1ed1i n\u0103m ngo\u00e1i, xu h\u01b0\u1edbng t\u00ecm thu\u00ea c\u1eeda h\u00e0ng t\u1ea1i H\u00e0 N\u1ed9i gi\u1ea3m 12% so v\u1edbi th\u00e1ng tr\u01b0\u1edbc \u0111\u00f3. T\u01b0\u01a1ng t\u1ef1 \u1edf TP HCM, nhu c\u1ea7u thu\u00ea nh\u00e0 m\u1eb7t ph\u1ed1 c\u0169ng gi\u1ea3m t\u1edbi 13%.  Nh\u1eefng khu \u0111\u1ea5t v\u00e0ng ng\u00e0y x\u01b0a t\u1eebng \u0111\u01b0\u1ee3c coi l\u00e0 \u201ch\u00e1i ra ti\u1ec1n\u201d nh\u01b0 \u0111\u01b0\u1eddng L\u00ea V\u0103n S\u1ef9, Quang Trung (TP HCM), Ph\u1ed1 Hu\u1ebf, X\u00e3 \u0110\u00e0n (H\u00e0 N\u1ed9i) \u0111\u1ec1u xu\u1ea5t hi\u1ec7n c\u00e1c th\u00f4ng tin sang nh\u01b0\u1ee3ng m\u1eb7t b\u1eb1ng t\u1eeb nh\u00e0 b\u00e1n tr\u01b0\u1edbc \u0111\u00f3. <\/p>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, theo quan s\u00e1t c\u1ee7a t\u00f4i nhi\u1ec1u doanh nghi\u1ec7p t\u1eeb b\u1ecf h\u1eb3n m\u00f4i tr\u01b0\u1eddng kinh doanh offline, chuy\u1ec3n d\u1ecbch sang c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n. Tuy nhi\u00ean, con \u0111\u01b0\u1eddng d\u1ecbch chuy\u1ec3n n\u00e0y c\u0169ng kh\u00f4ng h\u1eb3n thu\u1eadn l\u1ee3i nh\u01b0 nh\u1eefng k\u1ef3 v\u1ecdng t\u1eeb gi\u1edbi ph\u00e2n t\u00edch.<\/p>\n\n\n\n

Kho\u1ea3ng th\u1eddi gian khi Shopee, Lazada, Tiki,… m\u1edbi xu\u1ea5t hi\u1ec7n, c\u00e1c nh\u00e0 b\u00e1n \u0111\u1ea7u ti\u00ean tr\u00ean n\u1ec1n t\u1ea3ng d\u01b0\u1eddng nh\u01b0 ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n r\u1ea5t d\u1ec5 d\u00e0ng. \u0110i\u1ec1u n\u00e0y x\u1ea3y ra do hai nguy\u00ean do ch\u00ednh: M\u1ed9t l\u00e0 tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u01b0a xu\u1ea5t hi\u1ec7n nhi\u1ec1u doanh nghi\u1ec7p n\u00ean s\u1ef1 c\u1ea1nh tranh kh\u00f4ng qu\u00e1 gay g\u1eaft v\u00e0 hai l\u00e0 c\u00e1c s\u00e0n c\u00f3 nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3 cho nh\u00e0 b\u00e1n (\u0111i\u1ec3n h\u00ecnh nh\u01b0 tung m\u00e3 gi\u1ea3m gi\u00e1, freeship,…).<\/p>\n\n\n\n

Nh\u01b0ng hi\u1ec7n nay, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 kh\u00f4ng c\u00f2n l\u00e0 \u201cm\u1ea3nh \u0111\u1ea5t h\u1ee9a\u201d v\u1edbi t\u1ea5t c\u1ea3 doanh nghi\u1ec7p. M\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t ch\u00ednh l\u00e0 s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t. V\u1edbi h\u00e0ng tri\u1ec7u nh\u00e0 b\u00e1n l\u1ebb c\u00f9ng tham gia, vi\u1ec7c n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng.<\/p>\n\n\n\n

Theo s\u1ed1 li\u1ec7u c\u1ee7a Metric, s\u1ed1 nh\u00e0 b\u00e1n ho\u1ea1t \u0111\u1ed9ng tr\u00ean 5 s\u00e0n TM\u0110T l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam trong n\u0103m ngo\u00e1i \u0111\u00e3 gi\u1ea3m 1,3% so v\u1edbi 2022. \u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y r\u1eb1ng vi\u1ec7c kh\u00f4ng c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh r\u00f5 r\u00e0ng, doanh nghi\u1ec7p s\u1ebd r\u1ea5t d\u1ec5 d\u00e0ng b\u1ecb \u201c\u0111\u00e1nh b\u1eadt\u201d kh\u1ecfi th\u1ecb tr\u01b0\u1eddng. Do \u0111\u00f3, doanh nghi\u1ec7p v\u00e0 nh\u00e0 b\u00e1n c\u1ea7n x\u00e2y d\u1ef1ng nh\u1eefng b\u01b0\u1edbc \u0111i c\u1ee5 th\u1ec3. Tuy nhi\u00ean, th\u1ef1c t\u1ebf, nhi\u1ec1u nh\u00e0 b\u00e1n \u0111\u00e3 sai ngay t\u1eeb b\u01b0\u1edbc \u0111i \u0111\u1ea7u ti\u00ean. <\/p>\n\n\n\n

Th\u00f4ng th\u01b0\u1eddng, nh\u00e0 b\u00e1n m\u1edbi s\u1ebd l\u1eadp t\u1ee9c \u201c\u0111\u00e2m \u0111\u1ea7u\u201d v\u00e0o nh\u1eefng s\u00e0n c\u00f3 nhi\u1ec1u traffic \u0111\u1ec3 mong ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3. L\u00fac \u0111\u00f3, x\u1ea3y ra hai tr\u01b0\u1eddng h\u1ee3p: M\u1ed9t l\u00e0 s\u1ea3n ph\u1ea9m qu\u00e1 m\u1edbi tr\u00ean n\u1ec1n t\u1ea3ng n\u00ean s\u1ebd c\u1ea7n t\u1ed1n th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 educate th\u1ecb tr\u01b0\u1eddng; hai l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u00e3 c\u00f3 qu\u00e1 nhi\u1ec1u s\u1ef1 c\u1ea1nh tranh. <\/p>\n\n\n\n

Trong c\u1ea3 hai tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, vi\u1ec7c kh\u00f4ng c\u00f3 m\u1ed9t ng\u00e2n s\u00e1ch \u0111\u1ee7 d\u00e0y s\u1ebd khi\u1ebfn nhi\u1ec1u doanh nghi\u1ec7p nhanh ch\u00f3ng r\u1eddi kh\u1ecfi cu\u1ed9c ch\u01a1i. Th\u1ebf n\u00ean, l\u1ef1a ch\u1ecdn s\u00e0n n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh, t\u1eadp trung th\u00fac \u0111\u1ea9y k\u00eanh b\u00e1n h\u00e0ng n\u00e0o,… l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi doanh nghi\u1ec7p c\u1ea7n n\u1eafm ch\u1eafc. <\/p>\n\n\n\n

M\u1ed9t kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i kinh doanh trong ng\u00e0nh trang s\u1ee9c b\u1ea1c t\u1eebng b\u1ecb FOMO khi nh\u1eadn th\u1ea5y Tiktok Shop ph\u00e1t tri\u1ec3n qu\u00e1 m\u1ea1nh. H\u1ecd c\u0169ng mu\u1ed1n \u0111\u1ea7u t\u01b0 tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y nh\u01b0ng sau khi \u0111i\u1ec1u tra th\u1ecb tr\u01b0\u1eddng, h\u1ecd nh\u1eadn th\u1ea5y s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd c\u00f3 m\u1ee9c gi\u00e1 cao h\u01a1n so v\u1edbi m\u1ee9c chi trung b\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean Tiktok, \u0111\u1ed3ng th\u1eddi th\u1ecb tr\u01b0\u1eddng n\u00e0y c\u0169ng c\u00f2n qu\u00e1 m\u1edbi.<\/p>\n\n\n\n

V\u1eady n\u00ean, thay v\u00ec \u0111\u1ed5 ti\u1ec1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gian h\u00e0ng tr\u00ean Tiktok Shop, h\u1ecd d\u00f9ng ng\u00e2n s\u00e1ch \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh k\u00eanh m\u00e0 h\u1ecd \u0111ang ho\u1ea1t \u0111\u1ed9ng ch\u00ednh Shopee. Cu\u1ed1i c\u00f9ng, k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 doanh nghi\u1ec7p lu\u00f4n n\u1eb1m trong top 10 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 doanh thu cao nh\u1ea5t ng\u00e0nh h\u00e0ng \u0111\u00f3 tr\u00ean s\u00e0n.  <\/p>\n\n\n\n

Sau khi l\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u1ed1i \u01b0u h\u00f3a m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m v\u00e0 h\u00ecnh \u1ea3nh, c\u0169ng nh\u01b0 cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng. Doanh nghi\u1ec7p c\u1ea7n l\u1ef1a ch\u1ecdn t\u1eeb kh\u00f3a sao cho ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng kinh doanh ch\u00ednh c\u1ee7a m\u00ecnh: v\u00ed d\u1ee5 kinh doanh s\u1ea3n ph\u1ea9m \u201cb\u00e1t \u0103n c\u01a1m\u201d nh\u01b0ng n\u1ebfu \u1edf trong mi\u1ec1n Nam, doanh nghi\u1ec7p c\u1ea7n \u0111\u1eb7t t\u00ean s\u1ea3n ph\u1ea9m l\u00e0 \u201cch\u00e9n \u0103n c\u01a1m\u201d \u0111\u1ec3 t\u1ed1i \u01b0u t\u00ecm ki\u1ebfm. H\u00ecnh \u1ea3nh c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c theo chu\u1ea9n c\u1ee7a n\u1ec1n t\u1ea3ng, v\u00ed d\u1ee5 tr\u00ean Shopee th\u00ec y\u00eau c\u1ea7u \u1ea3nh vu\u00f4ng, n\u1ec1n tr\u1eafng ho\u1eb7c trong su\u1ed1t, \u0111\u1ea3m b\u1ea3o h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m chi\u1ebfm 70% b\u1ee9c h\u00ecnh,…<\/p>\n\n\n\n

Ngo\u00e0i ra, vi\u1ec7c qu\u1ea3n l\u00fd t\u1ed3n kho v\u00e0 x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng c\u0169ng \u0111\u1eb7t ra nhi\u1ec1u th\u00e1ch th\u1ee9c. M\u1eb7c d\u00f9 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd, nh\u01b0ng vi\u1ec7c duy tr\u00ec m\u1ee9c t\u1ed3n kho h\u1ee3p l\u00fd v\u00e0 \u0111\u1ea3m b\u1ea3o giao h\u00e0ng \u0111\u00fang h\u1ea1n v\u1eabn \u0111\u00f2i h\u1ecfi s\u1ef1 ch\u00fa \u00fd v\u00e0 qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd t\u1eeb ph\u00eda nh\u00e0 b\u00e1n l\u1ebb. \u0110\u1eb7c bi\u1ec7t, trong c\u00e1c \u0111\u1ee3t khuy\u1ebfn m\u00e3i l\u1edbn, vi\u1ec7c d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u v\u00e0 chu\u1ea9n b\u1ecb h\u00e0ng t\u1ed3n kho k\u1ecbp th\u1eddi l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

\u0110\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u00e0 linh ho\u1ea1t. Tr\u01b0\u1edbc ti\u00ean, h\u1ecd c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 AI v\u00e0 Big Data nghi\u00ean c\u1ee9u k\u1ef9 th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 t\u00ecm ra c\u00e1c \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu. Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean nhu c\u1ea7u v\u00e0 xu h\u01b0\u1edbng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd gi\u00fap t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng. C\u00e1c nh\u00e0 b\u00e1n c\u1ea7n t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 chat tr\u1ef1c tuy\u1ebfn, \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng, v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn k\u1ebft v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

D\u00f9 \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c, nh\u01b0ng chuy\u1ec3n \u0111\u1ed5i sang c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u0169ng mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb. C\u00e1c s\u00e0n n\u00e0y kh\u00f4ng ch\u1ec9 cung c\u1ea5p n\u1ec1n t\u1ea3ng \u0111\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 kinh doanh hi\u1ec7u qu\u1ea3. Theo d\u1ef1 b\u00e1o c\u1ee7a Metric, doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n ra tr\u00ean c\u00e1c s\u00e0n b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn ti\u1ebfp t\u1ee5c t\u0103ng m\u1ea1nh trong n\u0103m 2024, c\u00f3 th\u1ec3 \u0111\u1ea1t m\u1ee9c 310 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng v\u00e0 t\u0103ng tr\u01b0\u1edfng 35% so v\u1edbi 2023.<\/p>\n\n\n\n

Tuy nhi\u00ean, t\u00f9y t\u1eebng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c doanh nghi\u1ec7p m\u00e0 vi\u1ec7c d\u1ecbch chuy\u1ec3n offline l\u00ean online c\u1ea7n c\u00e2n nh\u1eafc k\u1ef9 c\u00e0ng. Th\u1ef1c t\u1ebf, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng v\u1eabn l\u00e0 ngu\u1ed3n mang l\u1ea1i ngu\u1ed3n doanh thu ch\u00ednh cho nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu d\u1ecbch chuy\u1ec3n m\u00e0 kh\u00f4ng c\u00f3 t\u00ednh to\u00e1n, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd xung \u0111\u1ed9t l\u1ee3i \u00edch v\u1edbi ch\u00ednh c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m. <\/p>\n\n\n\n

T\u00f3m l\u1ea1i, chuy\u1ec3n d\u1ecbch t\u1eeb b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng sang c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t th\u1ef1c t\u1ebf kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi trong b\u1ed1i c\u1ea3nh kinh t\u1ebf s\u1ed1 h\u00f3a hi\u1ec7n nay, nh\u01b0ng d\u1ecbch chuy\u1ec3n nh\u01b0 th\u1ebf n\u00e0o th\u00ec c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3. Ph\u00e1t tri\u1ec3n song song hai th\u1ecb tr\u01b0\u1eddng offline – online, c\u00e2n b\u1eb1ng l\u1ee3i \u00edch gi\u1eefa c\u00e1c \u0111\u1ed1i t\u00e1c, doanh nghi\u1ec7p b\u00e1n l\u1ebb s\u1ebd ph\u00e1t tri\u1ec3n v\u00e0 th\u0103ng hoa trong k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a. C\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t “m\u1ea3nh \u0111\u1ea5t h\u1ee9a” m\u00e0 c\u00f2n l\u00e0 con \u0111\u01b0\u1eddng t\u1ea5t y\u1ebfu \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chia s\u1ebb c\u1ee7a anh Ph\u1ea1m B\u1ea3o Trung – C\u1ed1 v\u1ea5n Gi\u1ea3i ph\u00e1p T\u0103ng tr\u01b0\u1edfng kh\u00e1ch h\u00e0ng c\u1ee7a Metric tr\u00ean b\u00e1o Vietnambiz M\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c...<\/p>\n","protected":false},"author":4,"featured_media":468,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,3],"tags":[],"class_list":["post-467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2024\/09\/avatar-3-20240708101735439.jpg?fit=1000%2C667&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=467"}],"version-history":[{"count":1,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/467\/revisions"}],"predecessor-version":[{"id":469,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/467\/revisions\/469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/468"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}