{"id":463,"date":"2024-09-29T18:32:19","date_gmt":"2024-09-29T11:32:19","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=463"},"modified":"2024-09-29T18:32:20","modified_gmt":"2024-09-29T11:32:20","slug":"chien-luoc-thong-minh-giup-thuong-hieu-viet-canh-tranh-voi-nha-ban-nuoc-ngoai-tren-san-tmdt","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/chien-luoc-thong-minh-giup-thuong-hieu-viet-canh-tranh-voi-nha-ban-nuoc-ngoai-tren-san-tmdt\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t c\u1ea1nh tranh v\u1edbi nh\u00e0 b\u00e1n n\u01b0\u1edbc ngo\u00e0i tr\u00ean s\u00e0n TM\u0110T"},"content":{"rendered":"\n

S\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 m\u1edf ra c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc.<\/em><\/p>\n\n\n\n

Tuy nhi\u00ean, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng trong 1 s\u1ed1 ng\u00e0nh h\u00e0ng, nhi\u1ec1u nh\u00e0 b\u00e1n n\u01b0\u1edbc ngo\u00e0i \u0111ang chi\u1ebfm \u01b0u th\u1ebf nh\u1edd quy m\u00f4 l\u1edbn v\u00e0 kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u ho\u00e1 v\u1eadn h\u00e0nh. D\u00f9 v\u1eady, th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u00e1nh ngang, th\u1eadm ch\u00ed v\u01b0\u1ee3t qua c\u00e1c \u0111\u1ed1i th\u1ee7 ngo\u1ea1i qu\u1ed1c n\u1ebfu bi\u1ebft khai th\u00e1c \u0111\u00fang \u0111\u1eafn s\u1ee9c m\u1ea1nh c\u1ee7a d\u1eef li\u1ec7u v\u00e0 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00f4ng minh.<\/p>\n\n\n\n

D\u1eef li\u1ec7u \u2013 Ch\u00eca kh\u00f3a c\u1ee7a s\u1ef1 th\u00e0nh c\u00f4ng<\/strong><\/p>\n\n\n\n

S\u00e0n TM\u0110T \u0111ang l\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y s\u1ee9c h<\/strong>\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng nh\u00e0 b\u00e1n ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c ph\u1ee5 ki\u1ec7n \u0111i\u1ec7n tho\u1ea1i v\u00ec v\u1ed1n \u00edt, d\u1ec5 d\u00e0ng v\u1eadn chuy\u1ec3n v\u00e0 b\u1ea3o qu\u1ea3n. Theo th\u1ed1ng k\u00ea t\u1eeb Metric, trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2024, nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u00e3 \u0111\u1ea1t g\u1ea7n 2,7 ngh\u00ecn t\u1ef7 doanh thu v\u1edbi 69,7 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra; t\u0103ng tr\u01b0\u1edfng 27% so v\u1edbi c\u00f9ng k\u1ef3. Tuy nhi\u00ean, trong top th\u01b0\u01a1ng hi\u1ec7u c\u00f3 doanh thu cao nh\u1ea5t, \u0111a s\u1ed1 \u0111\u1ec1u l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb Trung Qu\u1ed1c, H\u00e0n Qu\u1ed1c, M\u1ef9, \u0110\u00e0i Loan (Trung Qu\u1ed1c),…. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

C\u00e1c nh\u00e0 b\u00e1n n\u01b0\u1edbc ngo\u00e0i th\u01b0\u1eddng s\u1edf h\u1eefu l\u1ee3i th\u1ebf v\u1ec1 quy m\u00f4 s\u1ea3n xu\u1ea5t, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u00e0 gi\u00e1 c\u1ea3. Tuy nhi\u00ean, \u1edf chi\u1ec1u ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam l\u1ea1i c\u00f3 s\u1ef1 linh ho\u1ea1t, kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba v\u00e0 am hi\u1ec3u nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong n\u01b0\u1edbc.<\/p>\n\n\n\n

Kh\u00f4ng ph\u1ea3i ng\u1eabu nhi\u00ean m\u00e0 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t \u0111\u00e3 v\u00e0 \u0111ang th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, l\u1ea5y \u0111\u01b0\u1ee3c ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong n\u01b0\u1edbc, qua \u0111\u00f3 li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n l\u1ee3i nhu\u1eadn v\u00e0 gia t\u0103ng th\u1ecb ph\u1ea7n. <\/p>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u: V\u0169 kh\u00ed \u0111\u1ec3 c\u1ea1nh tranh<\/strong><\/p>\n\n\n\n

Kh\u00f4ng ch\u1ec9 l\u00e0 xu h\u01b0\u1edbng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111ang tr\u1edf th\u00e0nh v\u0169 kh\u00ed kh\u00f4ng th\u1ec3 thi\u1ebfu cho c\u00e1c doanh nghi\u1ec7p trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh tr\u00ean TM\u0110T. Velasboost – m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam chuy\u00ean kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 tr\u00ean nhi\u1ec1u s\u00e0n TM\u0110T l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho vi\u1ec7c \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng d\u1eef li\u1ec7u trong qu\u1ea3n l\u00fd kinh doanh.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft xu h\u01b0\u1edbng, \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 ph\u00e1n \u0111o\u00e1n \u0111\u1ed9ng th\u00e1i t\u1eeb \u0111\u1ed1i th\u1ee7. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p h\u1ecd kh\u00f4ng ch\u1ec9 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh s\u1ea3n xu\u1ea5t m\u00e0 c\u00f2n d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c nhu c\u1ea7u t\u0103ng cao trong c\u00e1c giai \u0111o\u1ea1n \u0111\u1eb7c bi\u1ec7t nh\u01b0 m\u00f9a du l\u1ecbch hay d\u1ecbp l\u1ec5 l\u1edbn.<\/p>\n\n\n\n

S\u1ef1 linh ho\u1ea1t trong vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u00e3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn. Thay v\u00ec d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh hay kinh nghi\u1ec7m, vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch th\u00f4ng minh \u0111\u00e3 gi\u00fap doanh nghi\u1ec7p ph\u00e2n chia s\u1ea3n ph\u1ea9m theo t\u1eebng nh\u00f3m ng\u1eafn h\u1ea1n, trung h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p. Ngo\u00e0i ra, vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u nh\u1eadn di\u1ec7n nh\u1eefng \u0111\u1ed1i th\u1ee7 ti\u1ec1m \u1ea9n v\u00e0 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 v\u01b0\u1ee3t qua. \u0110\u00e2y ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap doanh nghi\u1ec7p lu\u00f4n gi\u1eef v\u1eefng v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean s\u00e0n TM\u0110T.<\/p>\n\n\n\n

Anh L\u00ea H\u1ea3i V\u0169 – Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh v\u00e0 nh\u00e0 s\u00e1ng l\u1eadp Velasboost chia s\u1ebb: “Velasboost s\u1eed d\u1ee5ng Metric b\u1edfi ch\u00fang t\u00f4i t\u1eadp trung 100% v\u00e0o kinh doanh TM\u0110T. Khi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y, ch\u00fang t\u00f4i ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng, bi\u1ebfn \u0111\u1ed9ng gi\u00e1 hay doanh s\u1ed1 c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m trong c\u00f9ng ng\u00e0nh; t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u1ea3n xu\u1ea5t, b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p. D\u1ef1a v\u00e0o s\u1ed1 li\u1ec7u, c\u00f3 th\u1ec3 ph\u1ecfng \u0111o\u00e1n \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c kinh doanh t\u1eeb \u0111\u1ed1i th\u1ee7, t\u1eeb \u0111\u00f3 tr\u00e1nh c\u00e1c quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m<\/p>\n\n\n\n

S\u1ed1 li\u1ec7u gi\u00fap ch\u00fang t\u00f4i bi\u1ebft \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 n\u1eafm \u0111\u01b0\u1ee3c s\u1ef1 \u1ea3nh h\u01b0\u1edfng t\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan. V\u00ed d\u1ee5 c\u00e1c d\u1ecbp cu\u1ed1i n\u0103m, du l\u1ecbch th\u00ec th\u01b0\u1eddng c\u00e1c s\u1ea3n ph\u1ea9m pin d\u1ef1 ph\u00f2ng b\u00e1n s\u1ebd r\u1ea5t ch\u1ea1y\u2026 t\u1eeb \u0111\u00f3 c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng t\u1ed3n kho ho\u1eb7c \u0111\u1eb7t s\u1ea3n xu\u1ea5t th\u00eam m\u1eabu m\u1edbi. \u0110\u1ed3ng th\u1eddi, khi nh\u00ecn v\u00e0o kho\u1ea3ng gi\u00e1 ph\u1ed5 bi\u1ebfn, gi\u00fap ch\u00fang t\u00f4i \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, ch\u01b0\u01a1ng tr\u00ecnh b\u00e1n v\u00e0 k\u1ebf ho\u1ea1ch marketing \u0111\u00fang”.<\/p>\n\n\n\n

Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c ph\u00e2n t\u00edch xu h\u01b0\u1edbng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, d\u1eef li\u1ec7u c\u00f2n gi\u00fap c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t t\u00ecm ki\u1ebfm nh\u1eefng k\u00eanh b\u00e1n h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

“Ph\u00e2n t\u00edch d\u1eef li\u1ec7u ngo\u00e0i vi\u1ec7c \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, gi\u00e1 th\u00e0nh, kh\u00e1ch h\u00e0ng, n\u00f3 c\u00f2n gi\u00fap \u0111\u00e1nh gi\u00e1 c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng sang k\u00eanh b\u00e1n t\u01b0\u01a1ng t\u1ef1, v\u1edbi c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng cao”, nh\u00e0 s\u00e1ng l\u1eadp Velasboost kh\u1eb3ng \u0111\u1ecbnh.<\/p>\n\n\n\n

T\u01b0\u01a1ng lai c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t tr\u00ean TM\u0110T<\/strong><\/p>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng TM\u0110T \u0111ang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t ho\u00e0n to\u00e0n c\u00f3 kh\u1ea3 n\u0103ng c\u1ea1nh tranh s\u00f2ng ph\u1eb3ng v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 qu\u1ed1c t\u1ebf. \u0110i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c h\u1ecd c\u00f3 bi\u1ebft t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 n\u1eafm b\u1eaft xu h\u01b0\u1edbng v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh hay kh\u00f4ng. Vi\u1ec7c \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c m\u00e0 c\u00f2n m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi trong vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 m\u1edf ra c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc....<\/p>\n","protected":false},"author":4,"featured_media":464,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,3],"tags":[],"class_list":["post-463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2024\/09\/Screenshot_1-10.png?fit=1192%2C780&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=463"}],"version-history":[{"count":1,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/463\/revisions"}],"predecessor-version":[{"id":466,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/463\/revisions\/466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/464"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}