{"id":458,"date":"2024-09-29T18:29:22","date_gmt":"2024-09-29T11:29:22","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=458"},"modified":"2024-09-29T18:29:24","modified_gmt":"2024-09-29T11:29:24","slug":"nganh-bia-tren-thuong-mai-dien-tu-dau-2024-tiem-nang-tang-truong-lon","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/nganh-bia-tren-thuong-mai-dien-tu-dau-2024-tiem-nang-tang-truong-lon\/","title":{"rendered":"Ng\u00e0nh bia tr\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ea7u 2024: Ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng l\u1edbn"},"content":{"rendered":"\n

Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ng\u00e0nh bia \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00f3 kh\u0103n t\u1eeb h\u00e0nh vi th\u1eaft ch\u1eb7t chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 si\u1ebft ch\u1eb7t c\u1ee7a ngh\u1ecb \u0111\u1ecbnh 100, v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 doanh nghi\u1ec7p \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng nh\u1edd v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, \u1ee9ng d\u1ee5ng Big Data v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh nh\u1ea1y b\u00e9n, b\u1eaft k\u1ecbp xu th\u1ebf ti\u00eau d\u00f9ng.<\/em><\/p>\n\n\n\n

S\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam<\/strong><\/p>\n\n\n\n

Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) Vi\u1ec7t Nam \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc trong nhi\u1ec1u n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y. Theo b\u00e1o c\u00e1o qu\u00fd I\/2024 c\u1ee7a Metric, t\u1ed5ng doanh thu tr\u00ean 5 s\u00e0n b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn \u0111\u00e3 t\u0103ng 78,69% so v\u1edbi c\u00f9ng k\u1ef3 2023. \u0110\u1eb7c bi\u1ec7t, ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) ti\u1ebfp t\u1ee5c cho th\u1ea5y s\u1ef1 ph\u00e1t tri\u1ec3n \u1ed5n \u0111\u1ecbnh khi \u0111\u1ea1t t\u1ed5ng doanh thu 23 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 57%.<\/p>\n\n\n\n

Trong c\u00e1c m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng nhanh, bia \u2013 nh\u00f3m s\u1ea3n ph\u1ea9m t\u01b0\u1edfng nh\u01b0 kh\u00f3 kinh doanh tr\u00ean c\u00e1c s\u00e0n TM\u0110T do \u0111\u1eb7c th\u00f9 ng\u00e0nh h\u00e0ng h\u1ea1n ch\u1ebf \u0111\u1ed9 tu\u1ed5i v\u00e0 ch\u00ednh s\u00e1ch th\u1eaft ch\u1eb7t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T, v\u1eabn th\u1ec3 hi\u1ec7n nh\u1eefng d\u1ea5u hi\u1ec7u kh\u1ea3 quan v\u1ec1 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n. Trong 5 th\u00e1ng \u0111\u1ea7u n\u0103m 2024, \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n \u0111em v\u1ec1 h\u01a1n 90 t\u1ef7 cho c\u00e1c nh\u00e0 b\u00e1n, t\u0103ng tr\u01b0\u1edfng 7% so v\u1edbi c\u00f9ng k\u1ef3 2023. S\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y ph\u1ea7n l\u1edbn nh\u1edd v\u00e0o s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0a chu\u1ed9ng vi\u1ec7c mua s\u1eafm tr\u1ef1c tuy\u1ebfn do s\u1ef1 \u0111a d\u1ea1ng v\u00e0 t\u00ednh ti\u1ec7n l\u1ee3i c\u1ee7a d\u1ecbch v\u1ee5 giao h\u00e0ng, \u0111\u1eb7c bi\u1ec7t v\u1edbi nh\u1eefng m\u1eb7t h\u00e0ng c\u00f3 tr\u1ecdng l\u01b0\u1ee3ng l\u1edbn nh\u01b0 bia. H\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 xu h\u01b0\u1edbng thay \u0111\u1ed5i r\u00f5 r\u1ec7t: \u0111\u00e3 u\u1ed1ng r\u01b0\u1ee3u bia th\u00ec kh\u00f4ng l\u00e1i xe c\u00f9ng, ti\u00eau th\u1ee5 \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n t\u1ea1i nh\u00e0, \u2026 c\u0169ng l\u00e0 \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bia \u0111\u1ea9y m\u1ea1nh k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n

Anh Nguy\u1ec5n S\u01a1n – nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng \u1edf H\u00e0 N\u1ed9i chia s\u1ebb: “Tr\u01b0\u1edbc khi vi\u1ec7c th\u1ed5i n\u1ed3ng \u0111\u1ed9 c\u1ed3n khi tham gia giao th\u00f4ng di\u1ec5n ra, t\u00f4i r\u1ea5t hay t\u1ee5 t\u1eadp anh em b\u1ea1n b\u00e8 \u1edf qu\u00e1n bia sau m\u1ed7i gi\u1edd tan ca. Tuy nhi\u00ean, k\u1ec3 t\u1eeb khi c\u00f3 quy \u0111\u1ecbnh, anh em ch\u00fang t\u00f4i chuy\u1ec3n \u0111\u1ecba \u0111i\u1ec3m \u0103n u\u1ed1ng v\u1ec1 nh\u00e0, v\u1eeba an to\u00e0n v\u1eeba \u1ea5m c\u00fang. T\u00f4i hay l\u1ef1a ch\u1ecdn \u0111\u1eb7t mua bia tr\u00ean c\u00e1c s\u00e0n TM\u0110T v\u00ec ti\u1ec7n l\u1ee3i, \u0111\u1ee1 ph\u1ea3i mang v\u00e1c v\u00e0 c\u00f3 nhi\u1ec1u \u01b0u \u0111\u00e3i”.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed – S\u00e2n ch\u01a1i h\u1ea5p d\u1eabn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kinh doanh v\u00e0 s\u1ea3n xu\u1ea5t bia<\/strong><\/p>\n\n\n\n

Th\u1ecb tr\u01b0\u1eddng cung \u1ee9ng bia truy\u1ec1n th\u1ed1ng g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n v\u1edbi nh\u1eefng quy \u0111\u1ecbnh m\u1edbi v\u00e0 th\u00f3i quen m\u1edbi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i di\u1ec7n v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng. Gi\u1eefa b\u1ed1i c\u1ea3nh \u0111\u00f3, TM\u0110T l\u00e0 m\u1ed9t “m\u1ea3nh \u0111\u1ea5t” \u0111\u1ea7y ti\u1ec1m n\u0103ng. HABECO – m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u bia l\u00e2u \u0111\u1eddi v\u00e0 uy t\u00edn t\u1ea1i Vi\u1ec7t Nam, \u0111\u00e3 ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng kinh ng\u1ea1c: 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2024 s\u1ea3n l\u01b0\u1ee3ng t\u0103ng g\u1ea5p g\u1ea7n 2 l\u1ea7n so v\u1edbi c\u00f9ng k\u1ef3 2023. \u0110\u00e2y l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n \u1ea5n t\u01b0\u1ee3ng, minh ch\u1ee9ng cho chi\u1ebfn l\u01b0\u1ee3c kinh doanh nh\u1ea1y b\u00e9n b\u1eaft k\u1ecbp xu th\u1ebf ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i c\u1ee7a HABECO.<\/p>\n\n\n\n

Anh Ph\u1ea1m B\u1ea3o Trung – Gi\u00e1m \u0111\u1ed1c kinh doanh c\u1ee7a N\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u TM\u0110T Metric \u0111\u00e3 ph\u00e2n t\u00edch 2 y\u1ebfu t\u1ed1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u khi tham gia k\u00eanh b\u00e1n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: “Y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean, c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t ch\u00ednh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m. N\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc, s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00e2n nh\u1eafc mua s\u1ea3n ph\u1ea9m th\u00f4ng qua n\u1ec1n t\u1ea3ng TM\u0110T.” S\u1edf h\u1eefu h\u00e0ng lo\u1ea1t s\u1ea3n ph\u1ea9m qu\u1ed1c d\u00e2n nh\u01b0 Bia H\u00e0 N\u1ed9i, Bia H\u01a1i H\u00e0 N\u1ed9i, Bia Tr\u00fac B\u1ea1ch, HABECO \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng c\u00e1c gi\u1ea3i ph\u00e1p th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ti\u1ebfn v\u00e0o s\u00e2n ch\u01a1i TM\u0110T, khai th\u00e1c c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n\n\n\n

Y\u1ebfu t\u1ed1 th\u1ee9 hai ch\u00ednh l\u00e0 s\u1ef1 n\u1eafm b\u1eaft v\u00e0 th\u00edch \u1ee9ng nhanh nh\u1ea1y v\u1edbi c\u00e1c xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 chuy\u1ec3n bi\u1ebfn trong nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean TM\u0110T. TM\u0110T l\u00e0 n\u1ec1n t\u1ea3ng c\u00f3 t\u00ednh c\u1ea1nh tranh cao v\u00e0 t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i ch\u00f3ng m\u1eb7t. \u0110\u00e2u l\u00e0 th\u1eddi \u0111i\u1ec3m nhu c\u1ea7u mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng t\u0103ng l\u00ean v\u00e0 l\u00e0 th\u1eddi c\u01a1 \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u b\u1ee9t ph\u00e1? D\u1eef li\u1ec7u ch\u00ednh l\u00e0 “ch\u00eca kho\u00e1” \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u m\u1edf ra “c\u00e1nh c\u1eeda” t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n

Theo Metric – n\u1ec1n t\u1ea3ng s\u1ed1 li\u1ec7u Ecommerce ti\u00ean phong cung c\u1ea5p gi\u1ea3i ph\u00e1p t\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t nh\u01b0 T\u1ebft Nguy\u00ean \u0110\u00e1n v\u00e0 c\u00e1c gi\u1ea3i b\u00f3ng \u0111\u00e1 qu\u1ed1c t\u1ebf l\u1edbn nh\u01b0 EURO ch\u00ednh l\u00e0 nh\u1eefng th\u1eddi \u0111i\u1ec3m nhu c\u1ea7u mua s\u1eafm c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n tr\u00ean s\u00e0n TM\u0110T t\u0103ng l\u00ean. N\u1eafm b\u1eaft xu h\u01b0\u1edbng ti\u00eau d\u00f9ng n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch th\u1ef1c thi k\u1ecbp th\u1eddi, hi\u1ec7u qu\u1ea3, n\u1eafm b\u1eaft “c\u01a1 h\u1ed9i v\u00e0ng” \u0111\u1ec3 b\u1ee9t ph\u00e1.<\/p>\n\n\n\n

Th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng cung \u1ee9ng bia tr\u00ean TM\u0110T \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng trong t\u01b0\u01a1ng lai. \u0110\u1ec3 gia nh\u1eadp s\u00e2n ch\u01a1i n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, b\u00ean c\u1ea1nh y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, vi\u1ec7c ch\u00fa tr\u1ecdng s\u1eed d\u1ee5ng Big Data v\u00e0 AI \u0111\u1ec3 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh, n\u1eafm b\u1eaft c\u01a1 h\u1ed9i, th\u1ef1c hi\u1ec7n nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ng\u00e0nh bia \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00f3 kh\u0103n t\u1eeb h\u00e0nh vi th\u1eaft ch\u1eb7t chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 si\u1ebft ch\u1eb7t...<\/p>\n","protected":false},"author":4,"featured_media":461,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,3],"tags":[],"class_list":["post-458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2024\/09\/Screenshot_2-min.png?fit=1742%2C1167&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=458"}],"version-history":[{"count":1,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/458\/revisions"}],"predecessor-version":[{"id":462,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/458\/revisions\/462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/461"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}