{"id":454,"date":"2024-09-29T18:22:04","date_gmt":"2024-09-29T11:22:04","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=454"},"modified":"2024-09-29T18:22:06","modified_gmt":"2024-09-29T11:22:06","slug":"pickleball-xu-huong-the-thao-bung-no-tren-cac-san-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/pickleball-xu-huong-the-thao-bung-no-tren-cac-san-thuong-mai-dien-tu\/","title":{"rendered":"Pickleball: Xu H\u01b0\u1edbng Th\u1ec3 Thao B\u00f9ng N\u1ed5 Tr\u00ean C\u00e1c S\u00e0n Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed"},"content":{"rendered":"\n

Pickleball, m\u00f4n th\u1ec3 thao k\u1ebft h\u1ee3p gi\u1eefa tennis, c\u1ea7u l\u00f4ng v\u00e0 b\u00f3ng b\u00e0n, \u0111ang t\u1ea1o n\u00ean c\u01a1n s\u1ed1t trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a n\u00f3 kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n tr\u00ean s\u00e2n ch\u01a1i m\u00e0 c\u00f2n lan r\u1ed9ng sang c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T), v\u1edbi doanh thu v\u00e0 l\u01b0\u1ee3ng b\u00e1n h\u00e0ng t\u0103ng v\u1ecdt.<\/em><\/p>\n\n\n\n

Pickleball B\u00f9ng N\u1ed5 V\u1edbi Doanh Thu Kh\u1ee7ng Tr\u00ean TM\u0110T<\/strong><\/p>\n\n\n\n

Trong giai \u0111o\u1ea1n 3 th\u00e1ng t\u1eeb 8\/6\/2024 – 5\/9\/2024, t\u1ed5ng doanh thu t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn Pickleball tr\u00ean 5 s\u00e0n TM\u0110T l\u1edbn (Shopee, Lazada, Tiki, TikTok Shop, Sendo) \u0111\u00e3 \u0111\u1ea1t 22,7 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 149,5% so v\u1edbi 3 th\u00e1ng tr\u01b0\u1edbc \u0111\u00f3. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng cho nhu c\u1ea7u t\u0103ng \u0111\u1ed9t bi\u1ebfn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam v\u1edbi b\u1ed9 m\u00f4n th\u1ec3 thao m\u1edbi n\u00e0y. Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf m\u1ed9t tr\u00e0o l\u01b0u, Pickleball \u0111\u00e3 ch\u1ee9ng t\u1ecf r\u1eb1ng n\u00f3 \u0111ang tr\u1edf th\u00e0nh m\u1ed9t th\u1ecb tr\u01b0\u1eddng h\u1ea5p d\u1eabn v\u1edbi nhi\u1ec1u c\u01a1 h\u1ed9i cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb.<\/p>\n\n\n\n

Th\u00eam v\u00e0o \u0111\u00f3, 154.870 s\u1ea3n ph\u1ea9m Pickleball \u0111\u00e3 \u0111\u01b0\u1ee3c giao th\u00e0nh c\u00f4ng t\u1edbi tay kh\u00e1ch h\u00e0ng, t\u0103ng 12,8% so v\u1edbi 3 th\u00e1ng tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 cho th\u1ea5y s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u01a1i Pickleball ng\u00e0y c\u00e0ng t\u0103ng m\u00e0 c\u00f2n ph\u1ea3n \u00e1nh s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 m\u1eabu m\u00e3 c\u0169ng nh\u01b0 ki\u1ec3u d\u00e1ng v\u1edbi ng\u00e0nh h\u00e0ng n\u00e0y. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

M\u1ee9c Gi\u00e1 Ph\u1ed5 Bi\u1ebfn: T\u1eeb 200.000 \u2013 350.000 \u0111\u1ed3ng<\/strong><\/p>\n\n\n\n

M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng th\u00fac \u0111\u1ea9y doanh thu v\u00e0 l\u01b0\u1ee3ng h\u00e0ng b\u00e1n ra c\u1ee7a ng\u00e0nh h\u00e0ng Pickleball l\u00e0 m\u1ee9c gi\u00e1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m. Ph\u1ea7n l\u1edbn c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 v\u1ee3t, gi\u00e0y th\u1ec3 thao, ch\u00e2n v\u00e1y Pickleball \u0111\u1ec1u c\u00f3 gi\u00e1 n\u1eb1m trong kho\u1ea3ng 200.000 \u2013 350.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd \u0111\u1ed1i v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u01a1i, t\u1eeb nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u cho \u0111\u1ebfn c\u00e1c tay ch\u01a1i chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n

M\u1ee9c gi\u00e1 n\u00e0y gi\u00fap c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn, t\u1eeb nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n th\u1eed tr\u1ea3i nghi\u1ec7m m\u00f4n th\u1ec3 thao m\u1edbi \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi ch\u01a1i c\u00f3 nhu c\u1ea7u mua s\u1eafm thi\u1ebft b\u1ecb th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 n\u00e2ng c\u1ea5p ch\u1ea5t l\u01b0\u1ee3ng. \u0110\u00e2y c\u0169ng l\u00e0 kho\u1ea3ng gi\u00e1 l\u00fd t\u01b0\u1edfng \u0111\u1ec3 c\u00e1c nh\u00e0 b\u00e1n c\u00f3 th\u1ec3 khai th\u00e1c, v\u1edbi bi\u00ean \u0111\u1ed9 l\u1ee3i nhu\u1eadn \u0111\u1ee7 l\u1edbn m\u00e0 v\u1eabn h\u1ea5p d\u1eabn ng\u01b0\u1eddi mua.<\/p>\n\n\n\n

G\u1ee3i \u00dd Cho Nh\u00e0 B\u00e1n: T\u1eadn D\u1ee5ng C\u01a1 H\u1ed9i T\u1eeb S\u1ef1 Ph\u00e1t Tri\u1ec3n C\u1ee7a Pickleball<\/strong><\/p>\n\n\n\n

\u0110a D\u1ea1ng H\u00f3a S\u1ea3n Ph\u1ea9m<\/strong><\/p>\n\n\n\n

C\u00e1c s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn nh\u01b0 v\u1ee3t, gi\u00e0y th\u1ec3 thao, ch\u00e2n v\u00e1y Pickleball \u0111ang chi\u1ebfm \u01b0u th\u1ebf trong danh m\u1ee5c h\u00e0ng h\u00f3a tr\u00ean c\u00e1c s\u00e0n TM\u0110T. Nh\u00e0 b\u00e1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng n\u00e0y b\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m, cung c\u1ea5p th\u00eam c\u00e1c ph\u1ee5 ki\u1ec7n kh\u00e1c nh\u01b0 b\u00f3ng Pickleball, bao v\u1ee3t, kh\u0103n lau, b\u00ecnh n\u01b0\u1edbc chuy\u00ean d\u1ee5ng, v\u00e0 th\u1eadm ch\u00ed l\u00e0 c\u00e1c b\u1ed9 qu\u1ea7n \u00e1o th\u1ec3 thao chuy\u00ean bi\u1ec7t cho Pickleball. Vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 gi\u00fap thu h\u00fat nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng h\u01a1n m\u00e0 c\u00f2n m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i t\u0103ng doanh thu t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5 tr\u1ee3.<\/p>\n\n\n\n

Khai Th\u00e1c Th\u1eddi \u0110i\u1ec3m “V\u00e0ng” \u0110\u1ec3 \u0110\u1ea9y M\u1ea1nh Kinh Doanh<\/strong><\/p>\n\n\n\n

Th\u1eddi gian v\u1eeba qua \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh c\u1ee7a Pickleball trong nh\u1eefng th\u00e1ng h\u00e8 (t\u1eeb 8\/6\/2024 \u0111\u1ebfn 5\/9\/2024). \u0110i\u1ec1u n\u00e0y cho th\u1ea5y Pickleball l\u00e0 m\u00f4n th\u1ec3 thao c\u00f3 s\u1ee9c h\u00fat \u0111\u1eb7c bi\u1ec7t trong giai \u0111o\u1ea1n th\u1eddi ti\u1ebft thu\u1eadn l\u1ee3i cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ec3 thao ngo\u00e0i tr\u1eddi. Nh\u00e0 b\u00e1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng th\u1eddi \u0111i\u1ec3m n\u00e0y v\u00e0 nh\u1eefng d\u1ecbp l\u1ec5 s\u1eafp t\u1edbi nh\u01b0 T\u1ebft Trung Thu hay cu\u1ed1i n\u0103m \u0111\u1ec3 tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i l\u1edbn, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c g\u00f3i combo Pickleball ho\u1eb7c \u01b0u \u0111\u00e3i khi mua nhi\u1ec1u s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

Chi\u1ebfn L\u01b0\u1ee3c Marketing: T\u1ea1o S\u1ef1 Kh\u00e1c Bi\u1ec7t<\/strong><\/p>\n\n\n\n

\u0110\u1ec3 n\u1ed5i b\u1eadt trong th\u1ecb tr\u01b0\u1eddng Pickleball \u0111ang ng\u00e0y c\u00e0ng c\u1ea1nh tranh, nh\u00e0 b\u00e1n c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing s\u00e1ng t\u1ea1o. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng b\u00e1 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, h\u1ee3p t\u00e1c v\u1edbi c\u00e1c KOLs th\u1ec3 thao ho\u1eb7c t\u1ed5 ch\u1ee9c mini-tournament d\u00e0nh cho ng\u01b0\u1eddi ch\u01a1i Pickleball c\u00f3 th\u1ec3 l\u00e0 b\u01b0\u1edbc \u0111i \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 t\u1ea1o d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y doanh thu. Ngo\u00e0i ra, vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ed9i dung h\u1eefu \u00edch nh\u01b0 h\u01b0\u1edbng d\u1eabn ch\u1ecdn v\u1ee3t, c\u00e1ch b\u1ea3o qu\u1ea3n d\u1ee5ng c\u1ee5 hay m\u1eb9o ch\u01a1i Pickleball hi\u1ec7u qu\u1ea3 c\u0169ng s\u1ebd gi\u00fap gia t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n

Pickleball kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t tr\u00e0o l\u01b0u th\u1ec3 thao m\u1edbi m\u00e0 c\u00f2n l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng cho c\u00e1c nh\u00e0 b\u00e1n tr\u00ean s\u00e0n TM\u0110T. V\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u1ec1 doanh thu v\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra, c\u00f9ng v\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd, \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 nh\u00e0 b\u00e1n t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i v\u00e0 ph\u00e1t tri\u1ec3n ng\u00e0nh h\u00e0ng n\u00e0y. B\u1eb1ng c\u00e1ch \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m, t\u1eadn d\u1ee5ng th\u1eddi \u0111i\u1ec3m v\u00e0ng v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing s\u00e1ng t\u1ea1o, nh\u00e0 b\u00e1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng v\u00e0 ghi d\u1ea5u \u1ea5n trong th\u1ecb tr\u01b0\u1eddng Pickleball \u0111ang l\u00ean n\u00e0y.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pickleball, m\u00f4n th\u1ec3 thao k\u1ebft h\u1ee3p gi\u1eefa tennis, c\u1ea7u l\u00f4ng v\u00e0 b\u00f3ng b\u00e0n, \u0111ang t\u1ea1o n\u00ean c\u01a1n s\u1ed1t trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. S\u1ef1 ph\u1ed5 bi\u1ebfn...<\/p>\n","protected":false},"author":4,"featured_media":456,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,3],"tags":[],"class_list":["post-454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research","category-metric"],"aioseo_notices":[],"yoast_head":"\nPickleball: Xu H\u01b0\u1edbng Th\u1ec3 Thao B\u00f9ng N\u1ed5 Tr\u00ean C\u00e1c S\u00e0n Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed - Metric Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metric.vn\/insights\/pickleball-xu-huong-the-thao-bung-no-tren-cac-san-thuong-mai-dien-tu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pickleball: Xu H\u01b0\u1edbng Th\u1ec3 Thao B\u00f9ng N\u1ed5 Tr\u00ean C\u00e1c S\u00e0n Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed - Metric Insights\" \/>\n<meta property=\"og:description\" content=\"Pickleball, m\u00f4n th\u1ec3 thao k\u1ebft h\u1ee3p gi\u1eefa tennis, c\u1ea7u l\u00f4ng v\u00e0 b\u00f3ng b\u00e0n, \u0111ang t\u1ea1o n\u00ean c\u01a1n s\u1ed1t trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. 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