{"id":449,"date":"2024-09-29T18:20:23","date_gmt":"2024-09-29T11:20:23","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=449"},"modified":"2024-09-29T18:20:24","modified_gmt":"2024-09-29T11:20:24","slug":"thi-truong-banh-trung-thu-2024-bung-no-tren-thuong-mai-dien-tu-va-nhung-xu-huong-moi","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/thi-truong-banh-trung-thu-2024-bung-no-tren-thuong-mai-dien-tu-va-nhung-xu-huong-moi\/","title":{"rendered":"Th\u1ecb Tr\u01b0\u1eddng B\u00e1nh Trung Thu 2024: B\u00f9ng N\u1ed5 Tr\u00ean Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed V\u00e0 Nh\u1eefng Xu H\u01b0\u1edbng M\u1edbi"},"content":{"rendered":"\n

M\u00f9a Trung Thu 2024 \u0111\u00e1nh d\u1ea5u s\u1ef1 thay \u0111\u1ed5i m\u1ea1nh m\u1ebd trong th\u00f3i quen mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, khi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed d\u1ea7n tr\u1edf th\u00e0nh k\u00eanh ph\u00e2n ph\u1ed1i ti\u1ec1m n\u0103ng cho c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1nh trung thu. V\u1edbi s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 m\u1eabu m\u00e3, h\u01b0\u01a1ng v\u1ecb v\u00e0 m\u1ee9c gi\u00e1, th\u1ecb tr\u01b0\u1eddng n\u00e0y ng\u00e0y c\u00e0ng s\u00f4i \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh. B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u01b0 b\u00e1nh trung thu handmade, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ed9c \u0111\u00e1o v\u00e0 qu\u1ea3ng b\u00e1 s\u00e1ng t\u1ea1o \u0111\u00e3 g\u00f3p ph\u1ea7n l\u00e0m n\u00ean m\u1ed9t m\u00f9a Trung Thu \u0111\u1ea7y m\u00e0u s\u1eafc.<\/em><\/p>\n\n\n\n

Doanh Thu B\u00f9ng N\u1ed5 Tr\u00ean 5 S\u00e0n TM\u0110T L\u1edbn<\/strong><\/p>\n\n\n\n

Shopee, Lazada, Tiki, TikTok Shop v\u00e0 Sendo \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng k\u00eanh ph\u00e2n ph\u1ed1i m\u1ea1nh m\u1ebd trong m\u00f9a Trung Thu 2024. T\u1ed5ng doanh thu t\u1eeb 5 s\u00e0n n\u00e0y \u0111\u1ea1t m\u1ee9c 59,2 t\u1ef7 \u0111\u1ed3ng – m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng 103,4% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ef1 chuy\u1ec3n d\u1ecbch r\u00f5 r\u1ec7t t\u1eeb k\u00eanh b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng sang TM\u0110T, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean t\u00ednh ti\u1ec7n l\u1ee3i v\u00e0 s\u1ef1 \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c s\u00e0n n\u00e0y.<\/p>\n\n\n\n

Ph\u00e2n kh\u00fac gi\u00e1 t\u1ea7m trung t\u1eeb 100.000 \u0111\u1ebfn 200.000 \u0111\u1ed3ng chi\u1ebfm ph\u1ea7n l\u1edbn doanh thu, ph\u1ee5c v\u1ee5 \u0111a s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tuy nhi\u00ean, c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p v\u1edbi m\u1ee9c gi\u00e1 tr\u00ean 300.000 \u0111\u1ed3ng c\u0169ng t\u0103ng tr\u01b0\u1edfng m\u1ea1nh, nh\u1edd v\u00e0o s\u1ef1 \u0111\u1ea7u t\u01b0 v\u00e0o bao b\u00ec, h\u01b0\u01a1ng v\u1ecb \u0111\u1ed9c \u0111\u00e1o v\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

B\u00e1nh Trung Thu Handmade: \u0110\u00f3n \u0110\u1ea7u Xu H\u01b0\u1edbng M\u1edbi<\/strong><\/p>\n\n\n\n

Xu h\u01b0\u1edbng b\u00e1nh trung thu handmade ti\u1ebfp t\u1ee5c ghi d\u1ea5u \u1ea5n trong n\u0103m nay. C\u00e1c s\u1ea3n ph\u1ea9m th\u1ee7 c\u00f4ng v\u1edbi thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t tr\u1ed9i \u0111\u00e3 thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng tr\u1ebb, \u0111\u1eb7c bi\u1ec7t tr\u00ean TikTok Shop v\u00e0 Shopee. Nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 c\u00e1 nh\u00e2n h\u00f3a, thay v\u00ec c\u00e1c lo\u1ea1i b\u00e1nh trung thu c\u00f4ng nghi\u1ec7p quen thu\u1ed9c.<\/p>\n\n\n\n

S\u1ef1 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a b\u00e1nh handmade, t\u1eeb h\u01b0\u01a1ng v\u1ecb cho \u0111\u1ebfn thi\u1ebft k\u1ebf, \u0111\u00e3 gi\u00fap ph\u00e2n kh\u00fac n\u00e0y \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd \u0111\u00e1ng k\u1ec3. Nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb nh\u1ecf l\u1ebb \u0111\u00e3 t\u1eadn d\u1ee5ng s\u1ef1 lan t\u1ecfa c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng video ng\u1eafn nh\u01b0 TikTok \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1ea1o ra hi\u1ec7u \u1ee9ng truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n

Khuy\u1ebfn M\u00e3i V\u00e0 Qu\u1ea3ng C\u00e1o \u0110\u1ea9y M\u1ea1nh Doanh Thu<\/strong><\/p>\n\n\n\n

Trong su\u1ed1t th\u1eddi gian ph\u00e2n t\u00edch t\u1eeb 3\/7 \u0111\u1ebfn 3\/8 \u00e2m l\u1ecbch, c\u00e1c s\u00e0n TM\u0110T \u0111\u00e3 li\u00ean t\u1ee5c tung ra nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn nh\u01b0 Flash Sale, combo \u01b0u \u0111\u00e3i v\u00e0 mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n, gi\u00fap k\u00edch c\u1ea7u m\u1ea1nh m\u1ebd. Chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m gi\u00e1 \u0111i k\u00e8m v\u1edbi ch\u00ednh s\u00e1ch giao h\u00e0ng nhanh \u0111\u00e3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t cho m\u00f9a mua s\u1eafm n\u0103m nay.<\/p>\n\n\n\n

C\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u0169ng t\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 influencer marketing v\u00e0 qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nhi\u1ec1u doanh nghi\u1ec7p kh\u00f4ng ng\u1ea1i h\u1ee3p t\u00e1c v\u1edbi KOLs \u0111\u1ec3 n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1. Ch\u00ednh nh\u1edd chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1nh trung thu \u0111\u00e3 ti\u1ebfp c\u1eadn \u0111\u1ebfn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, kh\u00f4ng ch\u1ec9 \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn m\u00e0 c\u00f2n t\u1ea1i c\u00e1c t\u1ec9nh th\u00e0nh kh\u00e1c.<\/p>\n\n\n\n

Th\u1eddi \u0110i\u1ec3m Cao \u0110i\u1ec3m Mua S\u1eafm<\/strong><\/p>\n\n\n\n

D\u1eef li\u1ec7u cho th\u1ea5y, giai \u0111o\u1ea1n hai tu\u1ea7n cu\u1ed1i tr\u01b0\u1edbc Trung Thu l\u00e0 th\u1eddi \u0111i\u1ec3m cao \u0111i\u1ec3m c\u1ee7a mua s\u1eafm. Trong th\u1eddi gian n\u00e0y, t\u1ed5ng c\u1ed9ng 597.532 s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c giao th\u00e0nh c\u00f4ng tr\u00ean 5 s\u00e0n TM\u0110T. Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 mua b\u00e1nh \u0111\u1ec3 th\u01b0\u1edfng th\u1ee9c, m\u00e0 c\u00f2n \u0111\u1ec3 l\u00e0m qu\u00e0 t\u1eb7ng cho \u0111\u1ed1i t\u00e1c, b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh. C\u00e1c s\u1ea3n ph\u1ea9m qu\u00e0 bi\u1ebfu, \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i sang tr\u1ecdng v\u00e0 tinh t\u1ebf, \u0111\u1eb7c bi\u1ec7t ph\u1ed5 bi\u1ebfn trong ph\u00e2n kh\u00fac n\u00e0y.<\/p>\n\n\n\n

M\u1eb7c d\u00f9 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Kinh \u0110\u00f4 v\u00e0 H\u1eefu Ngh\u1ecb v\u1eabn duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u, s\u1ef1 c\u1ea1nh tranh t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf l\u1ebb v\u00e0 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t b\u00e1nh trung thu handmade \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111a d\u1ea1ng v\u00e0 \u0111\u1ea7y th\u00e1ch th\u1ee9c. Kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh v\u1ec1 gi\u00e1 c\u1ea3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f2n ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi y\u00eau c\u1ea7u ng\u00e0y c\u00e0ng cao v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, bao b\u00ec v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

Ti\u1ec1m N\u0103ng Ph\u00e1t Tri\u1ec3n M\u1ea1nh M\u1ebd<\/strong><\/p>\n\n\n\n

S\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a TM\u0110T \u0111\u00e3 v\u00e0 \u0111ang t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i m\u1edbi cho th\u1ecb tr\u01b0\u1eddng b\u00e1nh trung thu. D\u1ef1 b\u00e1o trong nh\u1eefng n\u0103m t\u1edbi, c\u00e1c s\u1ea3n ph\u1ea9m mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao, nh\u01b0 b\u00e1nh trung thu organic, b\u00e1nh trung thu kh\u00f4ng \u0111\u01b0\u1eddng hay b\u00e1nh trung thu v\u1edbi nh\u1eefng nh\u00e2n v\u1ecb \u0111\u1ed9c \u0111\u00e1o, s\u1ebd ti\u1ebfp t\u1ee5c thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, vi\u1ec7c li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi v\u00e0 c\u1ea3i ti\u1ebfn s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 duy tr\u00ec s\u1ef1 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.

<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00f9a Trung Thu 2024 \u0111\u00e1nh d\u1ea5u s\u1ef1 thay \u0111\u1ed5i m\u1ea1nh m\u1ebd trong th\u00f3i quen mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, khi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed d\u1ea7n...<\/p>\n","protected":false},"author":4,"featured_media":452,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,3],"tags":[],"class_list":["post-449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research","category-metric"],"aioseo_notices":[],"yoast_head":"\nTh\u1ecb Tr\u01b0\u1eddng B\u00e1nh Trung Thu 2024: B\u00f9ng N\u1ed5 Tr\u00ean Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed V\u00e0 Nh\u1eefng Xu H\u01b0\u1edbng M\u1edbi - Metric Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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