{"id":445,"date":"2024-09-29T18:18:08","date_gmt":"2024-09-29T11:18:08","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=445"},"modified":"2024-09-29T18:18:10","modified_gmt":"2024-09-29T11:18:10","slug":"nganh-hang-me-va-be-doanh-thu-ben-vung-tren-thi-truong-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/nganh-hang-me-va-be-doanh-thu-ben-vung-tren-thi-truong-thuong-mai-dien-tu\/","title":{"rendered":"Ng\u00e0nh H\u00e0ng M\u1eb9 V\u00e0 B\u00e9: Doanh Thu B\u1ec1n V\u1eefng Tr\u00ean Th\u1ecb Tr\u01b0\u1eddng Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed"},"content":{"rendered":"\n

Ng\u00e0nh h\u00e0ng M\u1eb9 v\u00e0 B\u00e9 tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u1ebfp t\u1ee5c gi\u1eef v\u1eefng phong \u0111\u1ed9 khi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng t\u0103ng cao. D\u00f9 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh tr\u1edf n\u00ean kh\u1ed1c li\u1ec7t h\u01a1n v\u1edbi s\u1ef1 suy gi\u1ea3m c\u1ee7a s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n h\u00e0ng, doanh thu v\u00e0 s\u1ea3n l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u1eabn t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng. <\/em><\/p>\n\n\n\n

T\u0103ng Tr\u01b0\u1edfng Doanh Thu \u1ea4n T\u01b0\u1ee3ng D\u00f9 S\u1ed1 L\u01b0\u1ee3ng Nh\u00e0 B\u00e1n Gi\u1ea3m M\u1ea1nh<\/strong><\/p>\n\n\n\n

Theo th\u1ed1ng k\u00ea trong th\u00e1ng 8\/2024, ng\u00e0nh h\u00e0ng M\u1eb9 v\u00e0 B\u00e9 \u0111\u1ea1t t\u1ed5ng doanh thu l\u00ean t\u1edbi 1.369 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 22,73% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2023. Con s\u1ed1 n\u00e0y cho th\u1ea5y nhu c\u1ea7u mua s\u1eafm cho m\u1eb9 v\u00e0 b\u00e9 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t khi c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c tr\u1ebb em v\u00e0 th\u1ef1c ph\u1ea9m cho b\u00e9 ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean mua s\u1eafm tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n\n\n\n

Tuy nhi\u00ean, \u0111i\u1ec3m \u0111\u00e1ng l\u01b0u \u00fd l\u00e0 s\u1ed1 l\u01b0\u1ee3ng shop ho\u1ea1t \u0111\u1ed9ng gi\u1ea3m t\u1edbi 24,24%; ch\u1ec9 c\u00f2n 31,2 ngh\u00ecn shop. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh trong ng\u00e0nh h\u00e0ng n\u00e0y tr\u1edf n\u00ean kh\u1ed1c li\u1ec7t h\u01a1n. M\u1ed9t ph\u1ea7n l\u00fd do c\u00f3 th\u1ec3 l\u00e0 c\u00e1c nh\u00e0 b\u00e1n nh\u1ecf l\u1ebb \u0111\u00e3 kh\u00f4ng th\u1ec3 tr\u1ee5 v\u1eefng tr\u01b0\u1edbc s\u1ef1 c\u1ea1nh tranh gay g\u1eaft ho\u1eb7c kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

D\u00f9 v\u1eady, vi\u1ec7c s\u1ed1 l\u01b0\u1ee3ng shop gi\u1ea3m m\u00e0 doanh thu v\u1eabn t\u0103ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u00f2n l\u1ea1i \u0111ang t\u1eadn d\u1ee5ng t\u1ed1t c\u00e1c c\u01a1 h\u1ed9i, n\u1eafm b\u1eaft nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n

S\u1ea3n L\u01b0\u1ee3ng S\u1ea3n Ph\u1ea9m Gia T\u0103ng M\u1ea1nh M\u1ebd<\/strong><\/p>\n\n\n\n

Trong th\u00e1ng 8\/2024, c\u00f3 t\u1edbi 8,8 tri\u1ec7u s\u1ea3n ph\u1ea9m M\u1eb9 v\u00e0 B\u00e9 \u0111\u01b0\u1ee3c giao th\u00e0nh c\u00f4ng t\u1edbi tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u0103ng 16,3% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. Nhu c\u1ea7u mua s\u1eafm cho tr\u1ebb em v\u00e0 s\u1ea3n ph\u1ea9m h\u1ed7 tr\u1ee3 ch\u0103m s\u00f3c m\u1eb9 v\u1eabn gi\u1eef m\u1ee9c cao, nh\u1ea5t l\u00e0 trong b\u1ed1i c\u1ea3nh ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng s\u1ef1 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

\u0110\u00e1ng ch\u00fa \u00fd, nh\u00f3m s\u1ea3n ph\u1ea9m S\u1eefa c\u00f4ng th\u1ee9c v\u00e0 Th\u1ef1c ph\u1ea9m cho b\u00e9 c\u00f3 doanh s\u1ed1 l\u1edbn nh\u1ea5t, chi\u1ebfm 18,8% t\u1ed5ng doanh thu ng\u00e0nh h\u00e0ng. \u0110\u00e2y l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu, \u0111\u01b0\u1ee3c c\u00e1c b\u1eadc cha m\u1eb9 \u01b0u ti\u00ean mua s\u1eafm \u0111\u1ec3 ch\u0103m s\u00f3c con c\u00e1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn an to\u00e0n cho tr\u1ebb nh\u1ecf.<\/p>\n\n\n\n

M\u1eb7t kh\u00e1c, \u0111\u1ed3 \u0103n d\u1eb7m cho b\u00e9 l\u1ea1i l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m c\u00f3 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n ra l\u1edbn nh\u1ea5t, \u0111i\u1ec1u n\u00e0y cho th\u1ea5y xu h\u01b0\u1edbng mua s\u1eafm c\u00e1c s\u1ea3n ph\u1ea9m b\u1ed5 sung dinh d\u01b0\u1ee1ng cho tr\u1ebb em \u0111ang ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c b\u1eadc cha m\u1eb9 tr\u1ebb \u01b0a chu\u1ed9ng mua s\u1eafm online \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian.<\/p>\n\n\n\n

C\u01a1 H\u1ed9i N\u00e0o D\u00e0nh Cho Nh\u00e0 B\u00e1n H\u00e0ng Ng\u00e0nh M\u1eb9 V\u00e0 B\u00e9?<\/strong><\/p>\n\n\n\n

1. \u0110\u1ea9y M\u1ea1nh Nh\u00f3m S\u1ea3n Ph\u1ea9m Thi\u1ebft Y\u1ebfu Nh\u01b0 S\u1eefa C\u00f4ng Th\u1ee9c V\u00e0 \u0110\u1ed3 \u0102n D\u1eb7m<\/strong><\/p>\n\n\n\n

V\u1edbi vi\u1ec7c S\u1eefa c\u00f4ng th\u1ee9c v\u00e0 Th\u1ef1c ph\u1ea9m cho b\u00e9 l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m c\u00f3 doanh thu l\u1edbn nh\u1ea5t, c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng n\u00ean ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0 v\u00e0o danh m\u1ee5c s\u1ea3n ph\u1ea9m n\u00e0y. \u0110\u1eb7c bi\u1ec7t, vi\u1ec7c \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 ch\u1ee9ng nh\u1eadn an to\u00e0n th\u1ef1c ph\u1ea9m s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

\u0110\u1ed3ng th\u1eddi, \u0111\u1ed3 \u0103n d\u1eb7m cho b\u00e9 \u0111ang c\u00f3 s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 r\u1ea5t cao, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c combo s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 \u01b0u \u0111\u00e3i, gi\u00fap gia t\u0103ng doanh s\u1ed1. C\u00e1c b\u1eadc cha m\u1eb9 th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng mua nhi\u1ec1u lo\u1ea1i \u0111\u1ed3 \u0103n d\u1eb7m kh\u00e1c nhau \u0111\u1ec3 th\u1eed cho con, do \u0111\u00f3 vi\u1ec7c b\u00e1n theo g\u00f3i s\u1ea3n ph\u1ea9m s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 kinh doanh cao h\u01a1n.<\/p>\n\n\n\n

2. T\u1eadn D\u1ee5ng M\u00f9a Cao \u0110i\u1ec3m B\u00e1n H\u00e0ng V\u00e0 C\u00e1c Chi\u1ebfn D\u1ecbch Khuy\u1ebfn M\u00e3i<\/strong><\/p>\n\n\n\n

Th\u1eddi \u0111i\u1ec3m th\u00e1ng 8 l\u00e0 m\u00f9a cao \u0111i\u1ec3m mua s\u1eafm, do \u0111\u00f3 c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i l\u1edbn tr\u00ean c\u00e1c s\u00e0n TM\u0110T nh\u01b0 Ng\u00e0y h\u1ed9i m\u1eb9 v\u00e0 b\u00e9 hay Back to School \u0111\u1ec3 gia t\u0103ng doanh s\u1ed1. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, t\u1eb7ng k\u00e8m s\u1ea3n ph\u1ea9m hay mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n s\u1ebd l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 k\u00edch th\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eafm nhi\u1ec1u h\u01a1n.<\/p>\n\n\n\n

Ngo\u00e0i ra, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 TikTok, Instagram c\u0169ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng th\u1ec3 b\u1ecf qua. Nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh c\u1ee7a ng\u00e0nh h\u00e0ng M\u1eb9 v\u00e0 B\u00e9 l\u00e0 c\u00e1c b\u00e0 m\u1eb9 tr\u1ebb, r\u1ea5t \u01b0a chu\u1ed9ng c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m v\u00e0 tham kh\u1ea3o \u00fd ki\u1ebfn t\u1eeb c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n

3. \u0110a D\u1ea1ng H\u00f3a Danh M\u1ee5c S\u1ea3n Ph\u1ea9m \u0110\u1ec3 \u0110\u00e1p \u1ee8ng Nhu C\u1ea7u<\/strong><\/p>\n\n\n\n

M\u1eb7c d\u00f9 s\u1eefa c\u00f4ng th\u1ee9c v\u00e0 th\u1ef1c ph\u1ea9m cho b\u00e9 \u0111ang chi\u1ebfm \u01b0u th\u1ebf v\u1ec1 doanh thu, nh\u01b0ng c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng kh\u00f4ng n\u00ean b\u1ecf qua c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m kh\u00e1c nh\u01b0 d\u1ee5ng c\u1ee5 ch\u0103m s\u00f3c m\u1eb9 v\u00e0 b\u00e9, \u0111\u1ed3 ch\u01a1i gi\u00e1o d\u1ee5c, hay qu\u1ea7n \u00e1o tr\u1ebb em. \u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 gi\u00fap m\u1edf r\u1ed9ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u0103ng c\u01b0\u1eddng t\u00ednh c\u1ea1nh tranh trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t.<\/p>\n\n\n\n

\u0110\u1ed3ng th\u1eddi, vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng ho\u1eb7c nh\u1eadp kh\u1ea9u c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p t\u1eeb n\u01b0\u1edbc ngo\u00e0i c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 c\u00e1c nh\u00e0 b\u00e1n t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 n\u00e2ng cao uy t\u00edn.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0nh h\u00e0ng M\u1eb9 v\u00e0 B\u00e9 tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u1ebfp t\u1ee5c gi\u1eef v\u1eefng phong \u0111\u1ed9 khi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y...<\/p>\n","protected":false},"author":4,"featured_media":447,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,3],"tags":[],"class_list":["post-445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research","category-metric"],"aioseo_notices":[],"yoast_head":"\nNg\u00e0nh H\u00e0ng M\u1eb9 V\u00e0 B\u00e9: Doanh Thu B\u1ec1n V\u1eefng Tr\u00ean Th\u1ecb Tr\u01b0\u1eddng Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed - Metric Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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