{"id":441,"date":"2024-09-29T18:15:30","date_gmt":"2024-09-29T11:15:30","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=441"},"modified":"2024-09-29T18:15:31","modified_gmt":"2024-09-29T11:15:31","slug":"nganh-hang-van-phong-pham-va-sach-suc-hut-ben-bi-tren-cac-san-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/nganh-hang-van-phong-pham-va-sach-suc-hut-ben-bi-tren-cac-san-thuong-mai-dien-tu\/","title":{"rendered":"Ng\u00e0nh H\u00e0ng V\u0103n Ph\u00f2ng Ph\u1ea9m V\u00e0 S\u00e1ch: S\u1ee9c H\u00fat B\u1ec1n B\u1ec9 Tr\u00ean C\u00e1c S\u00e0n Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed"},"content":{"rendered":"\n

V\u0103n ph\u00f2ng ph\u1ea9m v\u00e0 s\u00e1ch \u0111\u00e3 lu\u00f4n l\u00e0 nh\u00f3m ng\u00e0nh \u1ed5n \u0111\u1ecbnh v\u00e0 quan tr\u1ecdng tr\u00ean 5 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Trong th\u00e1ng 8\/2024, m\u1eb7c d\u00f9 c\u00f3 s\u1ef1 suy gi\u1ea3m v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n h\u00e0ng, th\u1ecb tr\u01b0\u1eddng n\u00e0y v\u1eabn duy tr\u00ec \u0111\u01b0\u1ee3c s\u1ee9c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1edd nhu c\u1ea7u cao trong ph\u00e2n kh\u00fac gi\u00e1 th\u1ea5p v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m s\u00e1ch. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 doanh thu, s\u1ea3n l\u01b0\u1ee3ng, v\u00e0 nh\u1eefng c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng d\u00e0nh cho nh\u00e0 b\u00e1n h\u00e0ng trong th\u1eddi gian t\u1edbi.<\/em><\/p>\n\n\n\n

Doanh Thu T\u0103ng Tr\u01b0\u1edfng \u1ea4n T\u01b0\u1ee3ng D\u00f9 C\u1ea1nh Tranh Gay G\u1eaft<\/strong><\/p>\n\n\n\n

Th\u1ecb tr\u01b0\u1eddng v\u0103n ph\u00f2ng ph\u1ea9m v\u00e0 s\u00e1ch trong th\u00e1ng 8\/2024 ghi nh\u1eadn t\u1ed5ng doanh thu \u0111\u1ea1t 443,8 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 22% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2023. M\u1eb7c d\u00f9 m\u1ee9c t\u0103ng tr\u01b0\u1edfng kh\u00f4ng ph\u1ea3i l\u00e0 qu\u00e1 \u0111\u1ed9t ph\u00e1, nh\u01b0ng n\u00f3 v\u1eabn ph\u1ea3n \u00e1nh s\u1ee9c h\u00fat b\u1ec1n v\u1eefng c\u1ee7a ng\u00e0nh h\u00e0ng n\u00e0y, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng chuy\u1ec3n sang mua s\u1eafm tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n.<\/p>\n\n\n\n

M\u1ed9t \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 s\u1ef1 gi\u1ea3m 8% v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n h\u00e0ng \u0111ang ho\u1ea1t \u0111\u1ed9ng, ch\u1ec9 c\u00f2n 28.682 shop. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng khi nhi\u1ec1u nh\u00e0 b\u00e1n nh\u1ecf l\u1ebb \u0111\u00e3 ph\u1ea3i r\u00fat lui. Tuy nhi\u00ean, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n gi\u1ea3m nh\u01b0ng doanh thu v\u1eabn t\u0103ng, c\u00f3 th\u1ec3 th\u1ea5y c\u00e1c nh\u00e0 b\u00e1n c\u00f2n tr\u1ee5 l\u1ea1i \u0111ang khai th\u00e1c t\u1ed1t h\u01a1n th\u1ecb tr\u01b0\u1eddng, t\u1eadp trung v\u00e0o nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi mua.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

S\u1ea3n L\u01b0\u1ee3ng S\u1ea3n Ph\u1ea9m T\u0103ng Cao, Nh\u00f3m B\u00fat D\u1eabn \u0110\u1ea7u<\/strong><\/p>\n\n\n\n

Th\u00e1ng 8\/2024 ghi nh\u1eadn c\u00f3 t\u1edbi 17,6 tri\u1ec7u s\u1ea3n ph\u1ea9m v\u0103n ph\u00f2ng ph\u1ea9m v\u00e0 s\u00e1ch \u0111\u01b0\u1ee3c giao th\u00e0nh c\u00f4ng t\u1edbi tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u0103ng 24% so v\u1edbi c\u00f9ng k\u1ef3 2023. \u0110\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y nhu c\u1ea7u v\u1ec1 v\u0103n ph\u00f2ng ph\u1ea9m, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u00e1ch, v\u1eabn c\u00f2n r\u1ea5t l\u1edbn.<\/p>\n\n\n\n

Trong \u0111\u00f3, nh\u00f3m s\u1ea3n ph\u1ea9m s\u00e1ch c\u00f3 doanh thu cao nh\u1ea5t, t\u1eadp trung nhi\u1ec1u \u1edf ph\u00e2n kh\u00fac gi\u00e1 t\u1eeb 100.000 – 200.000 \u0111\u1ed3ng. S\u00e1ch kh\u00f4ng ch\u1ec9 l\u00e0 m\u1eb7t h\u00e0ng c\u1ea7n thi\u1ebft cho vi\u1ec7c h\u1ecdc t\u1eadp v\u00e0 gi\u1ea3i tr\u00ed, m\u00e0 c\u00f2n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng v\u00e0 tri th\u1ee9c, do \u0111\u00f3 c\u00f3 m\u1ee9c gi\u00e1 trung b\u00ecnh cao h\u01a1n so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m v\u0103n ph\u00f2ng ph\u1ea9m kh\u00e1c.<\/p>\n\n\n\n

B\u00fat c\u00e1c lo\u1ea1i l\u1ea1i l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m c\u00f3 s\u1ea3n l\u01b0\u1ee3ng l\u1edbn nh\u1ea5t, \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n d\u1ec5 hi\u1ec3u b\u1edfi \u0111\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu, c\u00f3 m\u1ee9c gi\u00e1 th\u1ea5p v\u00e0 \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 th\u01b0\u1eddng xuy\u00ean. \u0110\u1eb7c bi\u1ec7t, 1\/2 doanh thu c\u1ee7a to\u00e0n ng\u00e0nh h\u00e0ng \u0111\u1ebfn t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 d\u01b0\u1edbi 100.000 \u0111\u1ed3ng, cho th\u1ea5y ph\u00e2n kh\u00fac gi\u00e1 r\u1ebb v\u1eabn chi\u1ebfm \u01b0u th\u1ebf l\u1edbn v\u00e0 \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng b\u1edfi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f4ng \u0111\u1ea3o.<\/p>\n\n\n\n

C\u01a1 H\u1ed9i N\u00e0o D\u00e0nh Cho Nh\u00e0 B\u00e1n H\u00e0ng V\u0103n Ph\u00f2ng Ph\u1ea9m?<\/strong><\/p>\n\n\n\n

1. T\u1eadn D\u1ee5ng S\u1ee9c Mua Cao \u1ede Ph\u00e2n Kh\u00fac Gi\u00e1 Th\u1ea5p<\/strong><\/p>\n\n\n\n

V\u1edbi vi\u1ec7c 1\/2 doanh thu ng\u00e0nh h\u00e0ng \u0111\u1ebfn t\u1eeb ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m d\u01b0\u1edbi 100.000 \u0111\u1ed3ng, r\u00f5 r\u00e0ng nhu c\u1ea7u cho nh\u1eefng s\u1ea3n ph\u1ea9m v\u0103n ph\u00f2ng ph\u1ea9m gi\u00e1 r\u1ebb v\u1eabn r\u1ea5t l\u1edbn. C\u00e1c nh\u00e0 b\u00e1n h\u00e0ng n\u00ean t\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 tung ra nh\u1eefng s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee9c gi\u00e1 c\u1ea1nh tranh, \u0111\u1ed3ng th\u1eddi tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i, combo s\u1ea3n ph\u1ea9m ho\u1eb7c mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n \u0111\u1ec3 k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm.<\/p>\n\n\n\n

Ngo\u00e0i ra, s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ed5 th\u00f4ng nh\u01b0 b\u00fat, v\u1edf, gi\u1ea5y v\u00e0 c\u00e1c v\u1eadt d\u1ee5ng v\u0103n ph\u00f2ng ph\u1ea9m kh\u00e1c s\u1ebd gi\u00fap t\u0103ng s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra, \u0111\u1ed3ng th\u1eddi gi\u1ea3m chi ph\u00ed v\u1eadn chuy\u1ec3n cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

2. \u0110\u1ea9y M\u1ea1nh S\u1ea3n Ph\u1ea9m S\u00e1ch V\u1edbi Gi\u00e1 Tr\u1ecb Cao<\/strong><\/p>\n\n\n\n

Nh\u00f3m s\u1ea3n ph\u1ea9m s\u00e1ch c\u00f3 ti\u1ec1m n\u0103ng sinh l\u1eddi cao h\u01a1n v\u1edbi m\u1ee9c gi\u00e1 t\u1eeb 100.000 – 200.000 \u0111\u1ed3ng, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho nh\u00e0 b\u00e1n c\u00f3 th\u1ec3 thu l\u1ee3i nhu\u1eadn t\u1ed1t. C\u00e1c nh\u00e0 b\u00e1n n\u00ean c\u00e2n nh\u1eafc m\u1edf r\u1ed9ng danh m\u1ee5c s\u00e1ch phong ph\u00fa, bao g\u1ed3m c\u00e1c th\u1ec3 lo\u1ea1i t\u1eeb s\u00e1ch gi\u00e1o khoa, s\u00e1ch chuy\u00ean ng\u00e0nh \u0111\u1ebfn s\u00e1ch ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n v\u00e0 gi\u1ea3i tr\u00ed, \u0111\u1ec3 thu h\u00fat \u0111a d\u1ea1ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Ngo\u00e0i ra, vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n ho\u1eb7c t\u00e1c gi\u1ea3 l\u1edbn c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 t\u1ea1o ra \u0111i\u1ec3m nh\u1ea5n, t\u1eeb \u0111\u00f3 thu h\u00fat th\u00eam ng\u01b0\u1eddi mua.<\/p>\n\n\n\n

3. T\u1eadn D\u1ee5ng C\u00e1c Xu H\u01b0\u1edbng Mua S\u1eafm M\u00f9a T\u1ef1u Tr\u01b0\u1eddng<\/strong><\/p>\n\n\n\n

Th\u1eddi \u0111i\u1ec3m th\u00e1ng 8 lu\u00f4n l\u00e0 m\u00f9a cao \u0111i\u1ec3m mua s\u1eafm v\u0103n ph\u00f2ng ph\u1ea9m do nhu c\u1ea7u t\u1ef1u tr\u01b0\u1eddng c\u1ee7a h\u1ecdc sinh, sinh vi\u00ean. C\u00e1c nh\u00e0 b\u00e1n n\u00ean \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng n\u00e0y b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ho\u1eb7c combo s\u1ea3n ph\u1ea9m h\u1ea5p d\u1eabn d\u00e0nh ri\u00eang cho m\u00f9a khai gi\u1ea3ng, t\u1eeb \u0111\u00f3 gia t\u0103ng doanh thu.<\/p>\n\n\n\n

Th\u00eam v\u00e0o \u0111\u00f3, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, \u0111\u1eb7c bi\u1ec7t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Shopee, Lazada v\u00e0 TikTok, s\u1ebd gi\u00fap nh\u00e0 b\u00e1n ti\u1ebfp c\u1eadn t\u1ed1t h\u01a1n v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng h\u1ecdc sinh, sinh vi\u00ean \u2013 nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng ch\u00ednh trong ng\u00e0nh v\u0103n ph\u00f2ng ph\u1ea9m.<\/p>\n\n\n\n

K\u1ebft Lu\u1eadn<\/strong><\/p>\n\n\n\n

Ng\u00e0nh h\u00e0ng v\u0103n ph\u00f2ng ph\u1ea9m v\u00e0 s\u00e1ch tr\u00ean c\u00e1c s\u00e0n TM\u0110T \u0111ang ch\u1ee9ng ki\u1ebfn m\u1ed9t s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, v\u1edbi doanh thu t\u0103ng 22% v\u00e0 s\u1ea3n l\u01b0\u1ee3ng t\u0103ng 24% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. D\u00f9 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u00f3 s\u1ef1 kh\u1ed1c li\u1ec7t khi s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n gi\u1ea3m, nh\u01b0ng nh\u1eefng nh\u00e0 b\u00e1n c\u00f2n l\u1ea1i c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m gi\u00e1 th\u1ea5p v\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m s\u00e1ch c\u00f3 gi\u00e1 tr\u1ecb cao. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n, t\u1eeb vi\u1ec7c m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eadn d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng ti\u00eau d\u00f9ng hi\u1ec7n t\u1ea1i \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu.<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u0103n ph\u00f2ng ph\u1ea9m v\u00e0 s\u00e1ch \u0111\u00e3 lu\u00f4n l\u00e0 nh\u00f3m ng\u00e0nh \u1ed5n \u0111\u1ecbnh v\u00e0 quan tr\u1ecdng tr\u00ean 5 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. 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