{"id":437,"date":"2024-09-29T18:13:08","date_gmt":"2024-09-29T11:13:08","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=437"},"modified":"2024-09-29T18:13:09","modified_gmt":"2024-09-29T11:13:09","slug":"nganh-hang-nha-cua-doi-song-buoc-dem-de-tang-truong-trong-the-gioi-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/nganh-hang-nha-cua-doi-song-buoc-dem-de-tang-truong-trong-the-gioi-thuong-mai-dien-tu\/","title":{"rendered":"Ng\u00e0nh H\u00e0ng Nh\u00e0 C\u1eeda \u0110\u1eddi S\u1ed1ng: B\u01b0\u1edbc \u0110\u1ec7m \u0110\u1ec3 T\u0103ng Tr\u01b0\u1edfng Trong Th\u1ebf Gi\u1edbi Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed"},"content":{"rendered":"\n

Th\u00e1ng 8\/2024 ch\u1ee9ng ki\u1ebfn m\u1ed9t b\u1ee9c tranh \u0111a chi\u1ec1u c\u1ee7a ng\u00e0nh h\u00e0ng Nh\u00e0 c\u1eeda \u0110\u1eddi s\u1ed1ng tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. M\u1eb7c d\u00f9 t\u1ed5ng doanh thu c\u00f3 d\u1ea5u hi\u1ec7u gi\u1ea3m nh\u1eb9, nh\u01b0ng s\u1ea3n l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m giao th\u00e0nh c\u00f4ng l\u1ea1i ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ph\u00e2n t\u00edch s\u00e2u v\u1ec1 c\u00e1c con s\u1ed1 n\u1ed5i b\u1eadt trong ng\u00e0nh h\u00e0ng n\u00e0y v\u00e0 \u0111\u01b0a ra nh\u1eefng g\u1ee3i \u00fd h\u1eefu \u00edch cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng.<\/em><\/p>\n\n\n\n

Doanh Thu Gi\u1ea3m Nh\u01b0ng S\u1ea3n L\u01b0\u1ee3ng T\u0103ng<\/strong><\/p>\n\n\n\n

Theo d\u1eef li\u1ec7u t\u1eeb th\u00e1ng 8\/2024, t\u1ed5ng doanh thu c\u1ee7a ng\u00e0nh h\u00e0ng Nh\u00e0 c\u1eeda \u0110\u1eddi s\u1ed1ng \u0111\u1ea1t 2.292 t\u1ef7 \u0111\u1ed3ng<\/strong>, gi\u1ea3m 1,5%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2023. \u0110\u00e2y l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u \u0111\u00e1ng ch\u00fa \u00fd trong b\u1ed1i c\u1ea3nh kinh t\u1ebf \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c. Vi\u1ec7c gi\u1ea3m doanh thu c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh s\u1ef1 th\u1eadn tr\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c chi ti\u00eau, nh\u1ea5t l\u00e0 khi h\u1ecd c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 gi\u00e1 c\u1ea3.<\/p>\n\n\n\n

M\u1eb7c d\u00f9 doanh thu gi\u1ea3m, s\u1ea3n l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m giao th\u00e0nh c\u00f4ng l\u1ea1i \u0111\u1ea1t 38,4 tri\u1ec7u s\u1ea3n ph\u1ea9m<\/strong>, t\u0103ng 15,03%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2023. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m Nh\u00e0 c\u1eeda \u0110\u1eddi s\u1ed1ng v\u1eabn duy tr\u00ec \u1edf m\u1ee9c cao, \u0111\u1ed3ng th\u1eddi ph\u1ea3n \u00e1nh vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm v\u00e0 mua s\u1eafm c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 cho nhu c\u1ea7u s\u1ed1ng h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

C\u1ea1nh Tranh Ng\u00e0y C\u00e0ng Kh\u1ed1c Li\u1ec7t<\/strong><\/p>\n\n\n\n

S\u1ed1 l\u01b0\u1ee3ng shop ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh h\u00e0ng Nh\u00e0 c\u1eeda \u0110\u1eddi s\u1ed1ng c\u0169ng \u0111\u00e3 gi\u1ea3m xu\u1ed1ng c\u00f2n 86.117 shop<\/strong>, gi\u1ea3m 17,37%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2023. M\u1eb7c d\u00f9 s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng gi\u1ea3m, nh\u01b0ng m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh trong ng\u00e0nh v\u1eabn r\u1ea5t kh\u1ed1c li\u1ec7t. C\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n trong m\u00f4i tr\u01b0\u1eddng \u0111\u1ea7y th\u00e1ch th\u1ee9c n\u00e0y.<\/p>\n\n\n\n

Xu H\u01b0\u1edbng Ti\u00eau D\u00f9ng v\u00e0 Ph\u00e2n Kh\u00fac Gi\u00e1<\/strong><\/p>\n\n\n\n

Doanh s\u1ed1 t\u1eeb ph\u00e2n kh\u00fac gi\u00e1 200.000 – 350.000 \u0111\u1ed3ng<\/strong> \u0111\u00e3 chi\u1ebfm th\u1ecb ph\u1ea7n cao nh\u1ea5t trong to\u00e0n b\u1ed9 ng\u00e0nh h\u00e0ng Nh\u00e0 c\u1eeda \u0110\u1eddi s\u1ed1ng. \u0110i\u1ec1u n\u00e0y ch\u1ec9 ra r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd. <\/p>\n\n\n\n

Nh\u00f3m s\u1ea3n ph\u1ea9m N\u1ed9i th\u1ea5t<\/strong> l\u00e0 ph\u00e2n kh\u00fac c\u00f3 doanh s\u1ed1 cao nh\u1ea5t, nh\u1edd v\u00e0o gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng l\u1edbn. Tuy nhi\u00ean, doanh s\u1ed1 c\u1ee7a nh\u00f3m n\u00e0y l\u1ea1i c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m 10%<\/strong> so v\u1edbi n\u0103m 2023. Th\u1ef1c tr\u1ea1ng n\u00e0y c\u00f3 th\u1ec3 b\u1eaft ngu\u1ed3n t\u1eeb vi\u1ec7c th\u1ecb tr\u01b0\u1eddng B\u0110S \u0111ang c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eefng l\u1ea1i, \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c t\u1edbi c\u00e1c ng\u00e0nh h\u00e0ng li\u00ean quan.<\/p>\n\n\n\n

G\u1ee3i \u00dd Chi\u1ebfn L\u01b0\u1ee3c Cho C\u00e1c Nh\u00e0 B\u00e1n H\u00e0ng<\/strong><\/p>\n\n\n\n

\u0110\u1ec3 t\u1eadn d\u1ee5ng ti\u1ec1m n\u0103ng c\u1ee7a ng\u00e0nh h\u00e0ng Nh\u00e0 c\u1eeda \u0110\u1eddi s\u1ed1ng v\u00e0 v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c hi\u1ec7n t\u1ea1i, c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sau:<\/p>\n\n\n\n

T\u1eadp Trung V\u00e0o S\u1ea3n Ph\u1ea9m \u0110\u1eb7c Bi\u1ec7t<\/strong>: H\u00e3y xem x\u00e9t vi\u1ec7c nh\u1eadp kh\u1ea9u v\u00e0 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c quy\u1ec1n ho\u1eb7c \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng qu\u1ed1c t\u1ebf nh\u01b0 Omo, Elmich, Comfort,… C\u00e1ch th\u1ee9c n\u00e0y c\u00f3 th\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang c\u00f3 nhu c\u1ea7u t\u00ecm ki\u1ebfm s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng cao trong t\u1eebng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

\u0110\u1ea9y M\u1ea1nh Ch\u01b0\u01a1ng Tr\u00ecnh Khuy\u1ebfn M\u00e3i<\/strong>: Thi\u1ebft k\u1ebf c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn nh\u01b0 gi\u1ea3m gi\u00e1, t\u1eb7ng qu\u00e0, ho\u1eb7c c\u00e1c g\u00f3i combo s\u1ea3n ph\u1ea9m \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi mua. \u0110\u1eb7c bi\u1ec7t, h\u00e3y t\u1ea1o ra c\u00e1c \u01b0u \u0111\u00e3i trong c\u00e1c d\u1ecbp l\u1ec5 ho\u1eb7c m\u00f9a cao \u0111i\u1ec3m.<\/p>\n\n\n\n

T\u0103ng C\u01b0\u1eddng Marketing Tr\u1ef1c Tuy\u1ebfn<\/strong>: S\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 gi\u00fap t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o c\u1eeda h\u00e0ng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n

C\u1ea3i Thi\u1ec7n Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng<\/strong>: \u0110\u1ea3m b\u1ea3o cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi. C\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 linh ho\u1ea1t v\u00e0 d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n t\u1eadn t\u00ecnh c\u00f3 th\u1ec3 t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u00e0 s\u1ef1 trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

T\u1ed1i \u01afu H\u00f3a T\u1ed3n Kho v\u00e0 V\u1eadn Chuy\u1ec3n<\/strong>: Theo d\u00f5i t\u00ecnh h\u00ecnh h\u00e0ng t\u1ed3n kho v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u1eadn chuy\u1ec3n \u0111\u1ec3 gi\u1ea3m thi\u1ec3u th\u1eddi gian giao h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/p>\n\n\n\n

Tham Gia C\u00e1c Ch\u01b0\u01a1ng Tr\u00ecnh \u0110\u1ed1i T\u00e1c<\/strong>: H\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p, nh\u00e0 s\u1ea3n xu\u1ea5t, ho\u1eb7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 tin c\u1eady t\u1eeb ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

Ng\u00e0nh h\u00e0ng Nh\u00e0 c\u1eeda \u0110\u1eddi s\u1ed1ng \u0111ang tr\u1ea3i qua nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng trong th\u00e1ng 8\/2024. M\u1eb7c d\u00f9 doanh thu gi\u1ea3m nh\u1eb9, nh\u01b0ng s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u1ec1 s\u1ea3n l\u01b0\u1ee3ng cho th\u1ea5y nhu c\u1ea7u v\u1eabn duy tr\u00ec \u1ed5n \u0111\u1ecbnh. V\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p l\u00fd v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh r\u00f5 r\u00e0ng, c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 n\u00e2ng cao doanh thu trong t\u01b0\u01a1ng lai.<\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u00e1ng 8\/2024 ch\u1ee9ng ki\u1ebfn m\u1ed9t b\u1ee9c tranh \u0111a chi\u1ec1u c\u1ee7a ng\u00e0nh h\u00e0ng Nh\u00e0 c\u1eeda \u0110\u1eddi s\u1ed1ng tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. M\u1eb7c d\u00f9 t\u1ed5ng...<\/p>\n","protected":false},"author":4,"featured_media":439,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,3],"tags":[],"class_list":["post-437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2024\/09\/Screenshot_1-5.png?fit=1158%2C718&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=437"}],"version-history":[{"count":1,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/437\/revisions"}],"predecessor-version":[{"id":440,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/437\/revisions\/440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/439"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}