{"id":432,"date":"2024-09-29T17:16:45","date_gmt":"2024-09-29T10:16:45","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=432"},"modified":"2024-09-29T17:16:46","modified_gmt":"2024-09-29T10:16:46","slug":"nganh-hang-dien-gia-dung-xu-huong-va-chien-luoc-ban-hang-trong-thang-7-2024","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/nganh-hang-dien-gia-dung-xu-huong-va-chien-luoc-ban-hang-trong-thang-7-2024\/","title":{"rendered":"Ng\u00e0nh H\u00e0ng \u0110i\u1ec7n Gia D\u1ee5ng: Xu H\u01b0\u1edbng v\u00e0 Chi\u1ebfn L\u01b0\u1ee3c B\u00e1n H\u00e0ng Trong Th\u00e1ng 7\/2024"},"content":{"rendered":"\n

Th\u00e1ng 7\/2024 \u0111\u00e1nh d\u1ea5u m\u1ed9t th\u1eddi k\u1ef3 \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng cho ng\u00e0nh h\u00e0ng \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Trong khi doanh thu c\u00f3 d\u1ea5u hi\u1ec7u gi\u1ea3m, s\u1ef1 gia t\u0103ng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c giao cho th\u1ea5y nhu c\u1ea7u v\u1eabn \u0111ang \u1edf m\u1ee9c cao. <\/em><\/p>\n\n\n\n

S\u1ed1 Li\u1ec7u N\u1ed5i B\u1eadt V\u1ec1 Ng\u00e0nh H\u00e0ng \u0110i\u1ec7n Gia D\u1ee5ng<\/strong><\/p>\n\n\n\n

Trong th\u00e1ng 7\/2024, t\u1ed5ng doanh thu ng\u00e0nh h\u00e0ng \u0110i\u1ec7n gia d\u1ee5ng \u0111\u1ea1t 949,3 t\u1ef7 \u0111\u1ed3ng<\/strong>, gi\u1ea3m 5,92%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2023. D\u00f9 doanh thu gi\u1ea3m, nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c giao \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng v\u1eabn \u0111\u1ea1t 4,1 tri\u1ec7u s\u1ea3n ph\u1ea9m<\/strong>, t\u0103ng 16,43%<\/strong> so v\u1edbi n\u0103m tr\u01b0\u1edbc. S\u1ef1 gia t\u0103ng n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn \u0111ang t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m \u0111i\u1ec7n gia d\u1ee5ng, b\u1ea5t ch\u1ea5p s\u1ef1 s\u1ee5t gi\u1ea3m trong chi ti\u00eau t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n

\u0110\u1ed3ng th\u1eddi, s\u1ed1 l\u01b0\u1ee3ng shop ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh h\u00e0ng n\u00e0y c\u0169ng \u0111\u1ea1t 32,1 ngh\u00ecn shop<\/strong>, t\u0103ng 2,41%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2023. Tuy nhi\u00ean, con s\u1ed1 n\u00e0y c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh trong ng\u00e0nh ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u1ed1c li\u1ec7t.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Th\u1ecb Tr\u01b0\u1eddng v\u00e0 Xu H\u01b0\u1edbng Ti\u00eau D\u00f9ng<\/strong><\/p>\n\n\n\n

Ph\u00e2n kh\u00fac gi\u00e1 t\u1eeb 500.000 \u0111\u1ebfn 2.000.000 \u0111\u1ed3ng<\/strong> chi\u1ebfm th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t trong ng\u00e0nh h\u00e0ng \u0110i\u1ec7n gia d\u1ee5ng. \u0110\u00e2y l\u00e0 kho\u1ea3ng gi\u00e1 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn l\u1ef1a c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t v\u1edbi t\u00ednh n\u0103ng ph\u00f9 h\u1ee3p. <\/p>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, nh\u00f3m s\u1ea3n ph\u1ea9m \u0111\u1ed3 gia d\u1ee5ng nh\u00e0 b\u1ebfp<\/strong> chi\u1ebfm doanh s\u1ed1 cao nh\u1ea5t, nh\u1ea5n m\u1ea1nh nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 c\u00e1c thi\u1ebft b\u1ecb h\u1ed7 tr\u1ee3 cho vi\u1ec7c n\u1ea5u n\u01b0\u1edbng v\u00e0 ch\u0103m s\u00f3c gia \u0111\u00ecnh.<\/p>\n\n\n\n

G\u1ee3i \u00dd Chi\u1ebfn L\u01b0\u1ee3c Cho C\u00e1c Nh\u00e0 B\u00e1n H\u00e0ng<\/strong><\/p>\n\n\n\n

\u0110\u1ec3 khai th\u00e1c hi\u1ec7u qu\u1ea3 th\u1ecb tr\u01b0\u1eddng \u0110i\u1ec7n gia d\u1ee5ng, c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u00e0i b\u1ea3n v\u00e0 linh ho\u1ea1t:<\/p>\n\n\n\n

T\u1eadp Trung V\u00e0o C\u00e1c S\u1ea3n Ph\u1ea9m B\u00e1n Ch\u1ea1y<\/strong>: B\u1eaft \u0111\u1ea7u t\u1eeb nh\u00f3m s\u1ea3n ph\u1ea9m \u0111\u1ed3 gia d\u1ee5ng nh\u00e0 b\u1ebfp, c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng n\u00ean t\u1eadp trung \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c m\u1eb7t h\u00e0ng b\u00e1n ch\u1ea1y nh\u01b0 n\u1ed3i chi\u00ean kh\u00f4ng d\u1ea7u, m\u00e1y xay sinh t\u1ed1, v\u00e0 b\u1ebfp t\u1eeb. N\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ea3n ph\u1ea9m ti\u1ebft ki\u1ec7m \u0111i\u1ec7n n\u0103ng ho\u1eb7c s\u1ea3n ph\u1ea9m th\u00f4ng minh, s\u1ebd gi\u00fap gia t\u0103ng s\u1ee9c c\u1ea1nh tranh..<\/p>\n\n\n\n

Chi\u1ebfn L\u01b0\u1ee3c Khuy\u1ebfn M\u00e3i Linh Ho\u1ea1t<\/strong>: X\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn, bao g\u1ed3m gi\u1ea3m gi\u00e1, combo s\u1ea3n ph\u1ea9m, ho\u1eb7c mi\u1ec5n ph\u00ed giao h\u00e0ng cho \u0111\u01a1n h\u00e0ng l\u1edbn. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh flash sale ho\u1eb7c gi\u1ea3m gi\u00e1 v\u00e0o c\u00e1c ng\u00e0y l\u1ec5 c\u0169ng l\u00e0 nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Qu\u1ea3ng C\u00e1o v\u00e0 Ti\u1ebfp Th\u1ecb \u0110\u00edch<\/strong>: T\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. S\u1eed d\u1ee5ng c\u00e1c influencer trong l\u0129nh v\u1ef1c n\u1ea5u \u0103n v\u00e0 gia \u0111\u00ecnh \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 h\u1ea5p d\u1eabn. Ch\u1ea1y c\u00e1c qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n nh\u1eafm v\u00e0o nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 theo \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh v\u00e0 s\u1edf th\u00edch s\u1ebd gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n

T\u1ea1o N\u1ed9i Dung H\u1eefu \u00cdch<\/strong>: \u0110\u0103ng t\u1ea3i c\u00e1c b\u00e0i vi\u1ebft, video h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, v\u00e0 m\u1eb9o v\u1eb7t li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 blog c\u00e1 nh\u00e2n. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n n\u00e2ng cao uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

Ph\u00e2n T\u00edch v\u00e0 \u0110i\u1ec1u Ch\u1ec9nh Li\u00ean T\u1ee5c<\/strong>: Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh k\u1ecbp th\u1eddi. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u1ebd gi\u00fap nh\u00e0 b\u00e1n h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n\n\n\n

K\u1ebft Lu\u1eadn<\/p>\n\n\n\n

Ng\u00e0nh h\u00e0ng \u0110i\u1ec7n gia d\u1ee5ng \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 chuy\u1ec3n bi\u1ebfn ph\u1ee9c t\u1ea1p trong th\u00e1ng 7\/2024. M\u1eb7c d\u00f9 doanh thu c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m, nhu c\u1ea7u ti\u00eau d\u00f9ng v\u1eabn duy tr\u00ec \u1ed5n \u0111\u1ecbnh, t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng n\u1eafm b\u1eaft v\u00e0 ph\u00e1t tri\u1ec3n. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p, c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng ch\u1ec9 duy tr\u00ec \u0111\u01b0\u1ee3c doanh thu m\u00e0 c\u00f2n m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft.<\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u00e1ng 7\/2024 \u0111\u00e1nh d\u1ea5u m\u1ed9t th\u1eddi k\u1ef3 \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng cho ng\u00e0nh h\u00e0ng \u0110i\u1ec7n gia d\u1ee5ng tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Trong khi doanh...<\/p>\n","protected":false},"author":4,"featured_media":435,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,3],"tags":[],"class_list":["post-432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2024\/09\/Screenshot_1-4.png?fit=1149%2C756&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=432"}],"version-history":[{"count":1,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/432\/revisions"}],"predecessor-version":[{"id":436,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/432\/revisions\/436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/435"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}