{"id":424,"date":"2024-09-29T17:10:02","date_gmt":"2024-09-29T10:10:02","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=424"},"modified":"2024-09-29T17:10:03","modified_gmt":"2024-09-29T10:10:03","slug":"nganh-hang-thiet-bi-dien-tu-xu-huong-moi-va-co-hoi-trong-thang-7-2024","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/nganh-hang-thiet-bi-dien-tu-xu-huong-moi-va-co-hoi-trong-thang-7-2024\/","title":{"rendered":"Ng\u00e0nh H\u00e0ng Thi\u1ebft B\u1ecb \u0110i\u1ec7n T\u1eed: Xu H\u01b0\u1edbng M\u1edbi v\u00e0 C\u01a1 H\u1ed9i Trong Th\u00e1ng 7\/2024"},"content":{"rendered":"\n

Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, ng\u00e0nh h\u00e0ng thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed \u0111ang m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i m\u1edbi cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng. V\u1edbi s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 nhu c\u1ea7u ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng t\u0103ng, vi\u1ec7c n\u1eafm b\u1eaft xu h\u01b0\u1edbng v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft.<\/em><\/p>\n\n\n\n

Th\u1ed1ng K\u00ea \u1ea4n T\u01b0\u1ee3ng T\u1eeb Th\u00e1ng 7\/2024<\/strong><\/p>\n\n\n\n

Doanh thu ng\u00e0nh h\u00e0ng th\u00e1ng 7\/2024 \u0111\u00e3 \u0111\u1ea1t m\u1ee9c 2.071 t\u1ef7 \u0111\u1ed3ng<\/strong>, t\u0103ng tr\u01b0\u1edfng 20,14%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, cho th\u1ea5y s\u1ee9c h\u00fat ng\u00e0y c\u00e0ng l\u1edbn c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m \u0111i\u1ec7n t\u1eed trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

V\u1edbi 14,5 tri\u1ec7u s\u1ea3n ph\u1ea9m<\/strong> \u0111\u01b0\u1ee3c giao \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng, ng\u00e0nh h\u00e0ng Thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed kh\u00f4ng ch\u1ec9 thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn m\u00e0 c\u00f2n cho th\u1ea5y s\u1ef1 gia t\u0103ng m\u1ea1nh m\u1ebd trong nhu c\u1ea7u ti\u00eau d\u00f9ng. Con s\u1ed1 n\u00e0y t\u0103ng 19,93%<\/strong> so v\u1edbi n\u0103m tr\u01b0\u1edbc, cho th\u1ea5y r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 nhanh ch\u00f3ng khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n

S\u1ef1 gia t\u0103ng n\u00e0y di\u1ec5n ra trong b\u1ed1i c\u1ea3nh 32,1 ngh\u00ecn shop<\/strong> \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c s\u00e0n TM\u0110T, cho th\u1ea5y s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft trong l\u0129nh v\u1ef1c n\u00e0y. D\u00f9 s\u1ed1 l\u01b0\u1ee3ng shop c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng 2,41%<\/strong>, nh\u01b0ng vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1eabn l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Th\u1ecb Tr\u01b0\u1eddng \u0110\u1ea7y C\u01a1 H\u1ed9i V\u1edbi Ph\u00e2n Kh\u00fac Gi\u00e1 H\u1ea5p D\u1eabn<\/strong><\/p>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, ph\u00e2n kh\u00fac gi\u00e1 d\u01b0\u1edbi 500.000 \u0111\u1ed3ng<\/strong> chi\u1ebfm th\u1ecb ph\u1ea7n cao nh\u1ea5t trong to\u00e0n b\u1ed9 ng\u00e0nh h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u t\u00edch c\u1ef1c cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng nh\u1ecf v\u00e0 v\u1eeba, khi h\u1ecd c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb, d\u1ec5 ti\u1ebfp c\u1eadn v\u1edbi \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

Nh\u00f3m s\u1ea3n ph\u1ea9m \u0110i\u1ec7n tho\u1ea1i & M\u00e1y t\u00ednh b\u1ea3ng<\/strong> \u0111\u1ee9ng \u0111\u1ea7u v\u1ec1 doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng, cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ng\u1eebng t\u00ecm ki\u1ebfm c\u00e1c thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u nh\u01b0 Apple, Samsung, Oppo, v\u00e0 Xiaomi<\/strong> v\u1eabn gi\u1eef v\u1eefng v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u, th\u1ec3 hi\u1ec7n s\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ef1 \u01b0a chu\u1ed9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n\n\n\n

Chi\u1ebfn L\u01b0\u1ee3c Kinh Doanh \u0110\u1eb7c Th\u00f9 Cho Ng\u00e0nh H\u00e0ng Thi\u1ebft B\u1ecb \u0110i\u1ec7n T\u1eed<\/strong><\/p>\n\n\n\n

\u0110\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n trong ng\u00e0nh h\u00e0ng Thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed, c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u1eb7c th\u00f9 v\u00e0 linh ho\u1ea1t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 g\u1ee3i \u00fd chi ti\u1ebft:<\/p>\n\n\n\n

1. T\u1ed1i \u01afu H\u00f3a Danh S\u00e1ch S\u1ea3n Ph\u1ea9m<\/strong><\/p>\n\n\n\n

Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a danh s\u00e1ch s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c s\u00e0n TM\u0110T l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng m\u1ed7i s\u1ea3n ph\u1ea9m \u0111\u1ec1u c\u00f3 m\u00f4 t\u1ea3 chi ti\u1ebft, h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 c\u00e1c th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt \u0111\u1ea7y \u0111\u1ee7. V\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m thu\u1ed9c ng\u00e0nh h\u00e0ng thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng t\u00ecm ki\u1ebfm th\u00f4ng tin k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua s\u1eafm. Do \u0111\u00f3, vi\u1ec7c cung c\u1ea5p \u0111\u1ee7 th\u00f4ng tin c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd nh\u1ea5p chu\u1ed9t v\u00e0o n\u00fat “Mua ngay”.<\/p>\n\n\n\n

2. T\u1eadp Trung V\u00e0o C\u00e1c Ch\u01b0\u01a1ng Tr\u00ecnh Khuy\u1ebfn M\u1ea1i H\u1ea5p D\u1eabn<\/strong><\/p>\n\n\n\n

Ng\u00e0nh h\u00e0ng Thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed r\u1ea5t nh\u1ea1y c\u1ea3m v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i. C\u00e1c nh\u00e0 b\u00e1n h\u00e0ng n\u00ean xem x\u00e9t t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n khuy\u1ebfn m\u00e3i trong nh\u1eefng d\u1ecbp \u0111\u1eb7c bi\u1ec7t nh\u01b0 Ng\u00e0y Qu\u1ed1c t\u1ebf Ph\u1ee5 n\u1eef, Ng\u00e0y c\u1ee7a Cha, ho\u1eb7c Ng\u00e0y Sinh nh\u1eadt c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng. Gi\u1ea3m gi\u00e1, t\u1eb7ng k\u00e8m s\u1ea3n ph\u1ea9m, ho\u1eb7c cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 b\u1ea3o h\u00e0nh mi\u1ec5n ph\u00ed s\u1ebd thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong l\u00f2ng h\u1ecd.<\/p>\n\n\n\n

3. Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u \u0110\u1ec3 Hi\u1ec3u Th\u1ecb Tr\u01b0\u1eddng<\/strong><\/p>\n\n\n\n

Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 theo d\u00f5i xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u00e0 r\u1ea5t quan tr\u1ecdng. C\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n ph\u1ea3i n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00f3i quen mua s\u1eafm v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u0111i\u1ec7n t\u1eed \u0111ang hot \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh k\u1ecbp th\u1eddi.<\/p>\n\n\n\n

4. T\u0103ng C\u01b0\u1eddng Kh\u1ea3 N\u0103ng Ch\u0103m S\u00f3c Kh\u00e1ch H\u00e0ng<\/strong><\/p>\n\n\n\n

D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t s\u1ebd t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn trong ng\u00e0nh h\u00e0ng Thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n lu\u00f4n s\u1eb5n s\u00e0ng \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. H\u00e3y l\u1eafng nghe ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n

5. H\u1ee3p T\u00e1c V\u1edbi C\u00e1c K\u00eanh Influencer<\/strong><\/p>\n\n\n\n

H\u1ee3p t\u00e1c v\u1edbi c\u00e1c influencer ho\u1eb7c blogger n\u1ed5i ti\u1ebfng trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi theo d\u00f5i, gi\u00fap t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 tin c\u1eady v\u00e0 s\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

Ng\u00e0nh h\u00e0ng Thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed trong th\u00e1ng 7\/2024 \u0111\u00e3 ghi nh\u1eadn nh\u1eefng t\u00edn hi\u1ec7u t\u00edch c\u1ef1c v\u1edbi doanh thu t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd. C\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n nh\u1eadn di\u1ec7n v\u00e0 khai th\u00e1c nh\u1eefng c\u01a1 h\u1ed9i n\u00e0y th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh h\u1ee3p l\u00fd v\u00e0 hi\u1ec7u qu\u1ea3. B\u1eb1ng c\u00e1ch ch\u00fa tr\u1ecdng \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a m\u1ecdi kh\u00eda c\u1ea1nh trong quy tr\u00ecnh b\u00e1n h\u00e0ng, c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 trong doanh thu v\u00e0 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng TM\u0110T.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, ng\u00e0nh h\u00e0ng thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed \u0111ang m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i...<\/p>\n","protected":false},"author":4,"featured_media":426,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,3],"tags":[],"class_list":["post-424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2024\/09\/Screenshot_1-2.png?fit=1158%2C741&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=424"}],"version-history":[{"count":1,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/424\/revisions"}],"predecessor-version":[{"id":427,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/424\/revisions\/427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/426"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}