{"id":420,"date":"2024-09-29T17:05:46","date_gmt":"2024-09-29T10:05:46","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=420"},"modified":"2024-09-29T17:05:47","modified_gmt":"2024-09-29T10:05:47","slug":"nganh-hang-suc-khoe-bung-no-tren-san-tmdt-co-hoi-but-pha-cho-nha-ban-thang-7-2024","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/nganh-hang-suc-khoe-bung-no-tren-san-tmdt-co-hoi-but-pha-cho-nha-ban-thang-7-2024\/","title":{"rendered":"Ng\u00e0nh H\u00e0ng S\u1ee9c Kh\u1ecfe B\u00f9ng N\u1ed5 Tr\u00ean S\u00e0n TM\u0110T: C\u01a1 H\u1ed9i B\u1ee9t Ph\u00e1 Cho Nh\u00e0 B\u00e1n Th\u00e1ng 7\/2024"},"content":{"rendered":"\n

Ng\u00e0nh h\u00e0ng S\u1ee9c kh\u1ecfe \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng v\u00e0 nhu c\u1ea7u ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ng\u00e0y c\u00e0ng gia t\u0103ng. <\/em><\/p>\n\n\n\n

Di\u1ec5n Bi\u1ebfn N\u1ed5i B\u1eadt C\u1ee7a Ng\u00e0nh H\u00e0ng S\u1ee9c Kh\u1ecfe Th\u00e1ng 7\/2024<\/strong><\/p>\n\n\n\n

Ng\u00e0nh h\u00e0ng S\u1ee9c kh\u1ecfe \u0111\u00e3 v\u00e0 \u0111ang t\u1ea1o ra c\u01a1n s\u1ed1t m\u1ea1nh m\u1ebd tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam trong th\u00e1ng 7\/2024. Kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c th\u00f4ng th\u01b0\u1eddng, s\u1ee9c kh\u1ecfe gi\u1edd \u0111\u00e2y tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m mua s\u1eafm khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c ch\u0103m s\u00f3c b\u1ea3n th\u00e2n. V\u1edbi doanh thu 1.040 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 17.88% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i, ng\u00e0nh n\u00e0y \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

S\u1ef1 b\u00f9ng n\u1ed5 n\u00e0y kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf doanh thu, m\u00e0 c\u00f2n lan t\u1ecfa trong t\u1eebng \u0111\u01a1n h\u00e0ng. S\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c giao \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng \u0111\u1ea1t t\u1edbi 9.5 tri\u1ec7u, t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng 31.63%. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y kh\u00f4ng ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 \u00edt ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe, m\u00e0 nhu c\u1ea7u ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111ang lan r\u1ed9ng v\u00e0 tr\u1edf th\u00e0nh \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u trong c\u00e1c gi\u1ecf h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n

V\u1edbi h\u01a1n 42.5 ngh\u00ecn shop \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c s\u00e0n TM\u0110T, th\u1ecb tr\u01b0\u1eddng n\u00e0y ti\u1ebfp t\u1ee5c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng, t\u0103ng 9.13% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. \u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 ph\u00e2n kh\u00fac gi\u00e1 d\u01b0\u1edbi 200.000 \u0111\u1ed3ng chi\u1ebfm th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t. C\u00e1c s\u1ea3n ph\u1ea9m Th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, v\u1edbi l\u1ee3i \u00edch l\u00e2u d\u00e0i cho s\u1ee9c kh\u1ecfe, \u0111ang d\u1eabn \u0111\u1ea7u v\u1ec1 doanh thu, trong khi nh\u00f3m s\u1ea3n ph\u1ea9m H\u1ed7 tr\u1ee3 t\u00ecnh d\u1ee5c l\u1ea1i t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u1ea5t, cho th\u1ea5y s\u1ef1 thay \u0111\u1ed5i trong xu h\u01b0\u1edbng mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

G\u1ee3i \u00dd Chi\u1ebfn L\u01b0\u1ee3c B\u00e1n H\u00e0ng Cho Ng\u00e0nh H\u00e0ng S\u1ee9c Kh\u1ecfe Tr\u00ean TM\u0110T<\/strong><\/p>\n\n\n\n

1. T\u1ed1i \u01afu H\u00f3a S\u1ea3n Ph\u1ea9m Th\u1ef1c Ph\u1ea9m Ch\u1ee9c N\u0103ng<\/strong><\/p>\n\n\n\n

Th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m d\u1eabn \u0111\u1ea7u doanh s\u1ed1 trong ng\u00e0nh h\u00e0ng S\u1ee9c kh\u1ecfe, v\u1edbi s\u1ef1 gia t\u0103ng nhu c\u1ea7u t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c nh\u00e0 b\u00e1n h\u00e0ng n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m n\u00e0y b\u1eb1ng c\u00e1ch \u0111a d\u1ea1ng h\u00f3a c\u00e1c l\u1ef1a ch\u1ecdn cho kh\u00e1ch h\u00e0ng, t\u1eeb vitamin, kho\u00e1ng ch\u1ea5t \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m h\u1ed7 tr\u1ee3 mi\u1ec5n d\u1ecbch. H\u00e3y \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 th\u00e0nh ph\u1ea7n, c\u00f4ng d\u1ee5ng v\u00e0 c\u00e1c ch\u1ee9ng nh\u1eadn an to\u00e0n, v\u00ec kh\u00e1ch h\u00e0ng trong ph\u00e2n kh\u00fac n\u00e0y r\u1ea5t quan t\u00e2m \u0111\u1ebfn \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

Ngo\u00e0i ra, vi\u1ec7c nh\u1ea5n m\u1ea1nh t\u00ednh chuy\u00ean bi\u1ec7t v\u00e0 c\u00f4ng d\u1ee5ng ri\u00eang c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m s\u1ebd gi\u00fap b\u1ea1n thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u c\u1ee5 th\u1ec3, v\u00ed d\u1ee5 nh\u01b0 s\u1ea3n ph\u1ea9m h\u1ed7 tr\u1ee3 x\u01b0\u01a1ng kh\u1edbp cho ng\u01b0\u1eddi cao tu\u1ed5i hay s\u1ea3n ph\u1ea9m t\u0103ng c\u01b0\u1eddng mi\u1ec5n d\u1ecbch cho ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng c\u0103ng th\u1eb3ng.<\/p>\n\n\n\n

2. Ch\u00fa Tr\u1ecdng Ph\u00e2n Kh\u00fac Gi\u00e1 D\u01b0\u1edbi 200.000 \u0110\u1ed3ng<\/strong><\/p>\n\n\n\n

Ph\u00e2n kh\u00fac gi\u00e1 d\u01b0\u1edbi 200.000 \u0111\u1ed3ng chi\u1ebfm th\u1ecb ph\u1ea7n cao nh\u1ea5t trong to\u00e0n b\u1ed9 ng\u00e0nh h\u00e0ng, \u0111i\u1ec1u n\u00e0y cho th\u1ea5y xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m v\u1eeba t\u00fai ti\u1ec1n. \u0110\u1ec3 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3, nh\u00e0 b\u00e1n h\u00e0ng n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u01b0a ra c\u00e1c g\u00f3i s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 tr\u1ecb h\u1ee3p l\u00fd, nh\u01b0 c\u00e1c combo th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u01a1 b\u1ea3n v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p.<\/p>\n\n\n\n

Th\u00eam v\u00e0o \u0111\u00f3, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd kho b\u00e3i \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra gi\u00e1 b\u00e1n c\u1ea1nh tranh c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t. Vi\u1ec7c \u0111\u1ea3m b\u1ea3o m\u1ee9c gi\u00e1 d\u01b0\u1edbi 200.000 \u0111\u1ed3ng trong khi v\u1eabn gi\u1eef ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh s\u1ebd gi\u00fap b\u1ea1n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n

3. N\u00e2ng Cao Hi\u1ec7u Qu\u1ea3 B\u00e1n H\u00e0ng V\u1edbi Nh\u00f3m S\u1ea3n Ph\u1ea9m H\u1ed7 Tr\u1ee3 T\u00ecnh D\u1ee5c<\/strong><\/p>\n\n\n\n

Nh\u00f3m s\u1ea3n ph\u1ea9m h\u1ed7 tr\u1ee3 t\u00ecnh d\u1ee5c \u0111ang c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t, cho th\u1ea5y nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y \u0111ang ng\u00e0y c\u00e0ng gia t\u0103ng. \u0110\u1ec3 khai th\u00e1c tri\u1ec7t \u0111\u1ec3 c\u01a1 h\u1ed9i n\u00e0y, nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn v\u00e0 \u0111\u00e1ng tin c\u1eady, nh\u1ea5t l\u00e0 khi \u0111\u00e2y l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m nh\u1ea1y c\u1ea3m.<\/p>\n\n\n\n

Vi\u1ec7c cung c\u1ea5p th\u00f4ng tin s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 b\u1ea3o m\u1eadt, \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m mua s\u1eafm an to\u00e0n v\u00e0 ri\u00eang t\u01b0 l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng. \u0110\u1ed3ng th\u1eddi, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i t\u1eadp trung v\u00e0o nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c g\u00f3i \u01b0u \u0111\u00e3i ri\u00eang cho c\u00e1c d\u1ecbp l\u1ec5 \u0111\u1eb7c bi\u1ec7t ho\u1eb7c ng\u00e0y sale l\u1edbn tr\u00ean s\u00e0n TM\u0110T.<\/p>\n\n\n\n

4. T\u0103ng C\u01b0\u1eddng T\u01b0\u01a1ng T\u00e1c V\u1edbi Kh\u00e1ch H\u00e0ng B\u1eb1ng N\u1ed9i Dung Gi\u00e1o D\u1ee5c<\/strong><\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi ng\u00e0nh h\u00e0ng S\u1ee9c kh\u1ecfe, vi\u1ec7c cung c\u1ea5p th\u00f4ng tin v\u00e0 t\u01b0 v\u1ea5n \u0111\u00fang c\u00e1ch l\u00e0 r\u1ea5t quan tr\u1ecdng. H\u00e3y t\u1ea1o d\u1ef1ng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, nh\u01b0 c\u00e1c b\u00e0i vi\u1ebft blog, video h\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, ho\u1eb7c chia s\u1ebb ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe to\u00e0n di\u1ec7n. Vi\u1ec7c l\u00e0m n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n t\u0103ng c\u01b0\u1eddng ni\u1ec1m tin v\u00e0 s\u1ef1 trung th\u00e0nh c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Ngo\u00e0i ra, nh\u00e0 b\u00e1n h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i livestream tr\u00ean s\u00e0n TM\u0110T \u0111\u1ec3 t\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp v\u1ec1 s\u1ea3n ph\u1ea9m, tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u1eb7t mua ngay trong ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 nh\u1eadn c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t.<\/p>\n\n\n\n

Ng\u00e0nh h\u00e0ng S\u1ee9c kh\u1ecfe tr\u00ean c\u00e1c s\u00e0n TM\u0110T trong th\u00e1ng 7\/2024 ti\u1ebfp t\u1ee5c ghi nh\u1eadn nh\u1eefng t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng v\u00e0 h\u1ed7 tr\u1ee3 t\u00ecnh d\u1ee5c. \u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng n\u00e0y, c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1ee3p l\u00fd, v\u00e0 \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch marketing th\u00f4ng minh, c\u00f3 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a cao. Vi\u1ec7c hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o tr\u1ea3i nghi\u1ec7m mua s\u1eafm s\u1ebd gi\u00fap c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng b\u1ee9t ph\u00e1 trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh \u0111\u1ea7y ti\u1ec1m n\u0103ng n\u00e0y.<\/p>\n","protected":false},"excerpt":{"rendered":"

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