{"id":414,"date":"2024-09-29T17:03:00","date_gmt":"2024-09-29T10:03:00","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=414"},"modified":"2024-09-29T17:03:01","modified_gmt":"2024-09-29T10:03:01","slug":"su-troi-day-cua-my-pham-noi-dia-trung-tren-cac-san-tmdt-viet-nam-tiem-nang-phat-trien-giua-xu-huong-canh-tranh","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/su-troi-day-cua-my-pham-noi-dia-trung-tren-cac-san-tmdt-viet-nam-tiem-nang-phat-trien-giua-xu-huong-canh-tranh\/","title":{"rendered":"S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a m\u1ef9 ph\u1ea9m n\u1ed9i \u0111\u1ecba Trung tr\u00ean c\u00e1c s\u00e0n TM\u0110T Vi\u1ec7t Nam: Ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n gi\u1eefa xu h\u01b0\u1edbng c\u1ea1nh tranh"},"content":{"rendered":"\n

Trong th\u1eddi gian g\u1ea7n \u0111\u00e2y, m\u1ef9 ph\u1ea9m n\u1ed9i \u0111\u1ecba Trung \u0111ang tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng l\u1edbn tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam. V\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt nh\u01b0 Focallure, Perfect Diary, Colorkey, v\u00e0 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y \u0111ang ch\u1ee9ng minh s\u1ee9c h\u00fat m\u1ea1nh m\u1ebd nh\u1edd v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c n\u00e2ng cao v\u00e0 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng. Tuy nhi\u00ean, \u0111\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c kinh doanh m\u1ef9 ph\u1ea9m n\u1ed9i \u0111\u1ecba Trung, nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng v\u00e0 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n

T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m n\u1ed9i \u0111\u1ecba Trung t\u1eeb th\u00e1ng 1\/2023 \u0111\u1ebfn th\u00e1ng 8\/2024<\/strong><\/p>\n\n\n\n

Trong giai \u0111o\u1ea1n t\u1eeb th\u00e1ng 1\/2023 \u0111\u1ebfn th\u00e1ng 8\/2024, m\u1ef9 ph\u1ea9m n\u1ed9i \u0111\u1ecba Trung \u0111\u00e3 ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng tr\u00ean ba s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam: Shopee, Lazada, v\u00e0 Tiki. T\u1ed5ng doanh thu \u0111\u1ea1t 1.005,9 t\u1ef7 \u0111\u1ed3ng, v\u1edbi 10,8 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c giao t\u1edbi tay kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t k\u1ebft qu\u1ea3 n\u1ed5i b\u1eadt, cho th\u1ea5y nhu c\u1ea7u ng\u00e0y c\u00e0ng l\u1edbn \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba Trung nh\u01b0 Focallure, Perfect Diary, Colorkey, Judy Doll, Zeesea, Pramy, v\u00e0 Carslan.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u0110i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd trong b\u00e1o c\u00e1o l\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc t\u1eeb cu\u1ed1i th\u00e1ng 10\/2023, \u0111\u1ec9nh \u0111i\u1ec3m v\u00e0o \u0111\u1ea7u th\u00e1ng 1\/2024, cho th\u1ea5y xu h\u01b0\u1edbng mua s\u1eafm m\u1ea1nh v\u00e0o d\u1ecbp cu\u1ed1i n\u0103m v\u00e0 T\u1ebft Nguy\u00ean \u0110\u00e1n. Ph\u00e2n kh\u00fac gi\u00e1 t\u1eeb 200.000 \u0111\u1ebfn 350.000 \u0111\u1ed3ng chi\u1ebfm th\u1ecb ph\u1ea7n cao nh\u1ea5t, ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng \u01b0a chu\u1ed9ng c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 m\u1ee9c gi\u00e1 v\u1eeba ph\u1ea3i nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea3m b\u1ea3o.<\/p>\n\n\n\n

Trong t\u1ed5ng s\u1ed1 c\u00e1c c\u1eeda h\u00e0ng \u0111ang ho\u1ea1t \u0111\u1ed9ng, 92.5% doanh thu thu\u1ed9c v\u1ec1 c\u00e1c shop ch\u00ednh h\u00e3ng, cho th\u1ea5y kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng v\u00e0 ch\u1ecdn mua t\u1eeb c\u00e1c c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c b\u1ea3o ch\u1ee9ng v\u1ec1 uy t\u00edn. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng th\u1eddi l\u00e0 th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c shop th\u01b0\u1eddng khi h\u1ecd ph\u1ea3i n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

Ph\u00e2n t\u00edch nh\u00f3m s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt<\/strong><\/p>\n\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Focallure, Perfect Diary, Colorkey, Judy Doll, Zeesea, Pramy, v\u00e0 Carslan \u0111\u1ec1u g\u00f3p ph\u1ea7n l\u1edbn v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ef9 ph\u1ea9m n\u1ed9i \u0111\u1ecba Trung tr\u00ean s\u00e0n TM\u0110T. Focallure v\u00e0 Perfect Diary d\u1eabn \u0111\u1ea7u v\u1ec1 doanh thu v\u00e0 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n ra, nh\u1edd chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 m\u1ea1nh m\u1ebd, s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng v\u00e0 nh\u1eafm \u0111\u1ebfn ph\u00e2n kh\u00fac gi\u00e1 t\u1eeb 200.000 \u0111\u1ebfn 350.000 \u0111\u1ed3ng. Trong khi \u0111\u00f3, Colorkey v\u00e0 Judy Doll l\u1ea1i n\u1ed5i b\u1eadt v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u00e0nh cho gi\u1edbi tr\u1ebb, thi\u1ebft k\u1ebf b\u1eaft m\u1eaft v\u00e0 gi\u00e1 c\u1ea3 c\u1ea1nh tranh.<\/p>\n\n\n\n

S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c d\u00f2ng son m\u00f4i, ph\u1ea5n m\u1eaft, kem n\u1ec1n t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y kh\u00f4ng ch\u1ec9 xu\u1ea5t ph\u00e1t t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb s\u00e1ng t\u1ea1o, k\u1ebft h\u1ee3p v\u1edbi nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i v\u00e0 khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f2n t\u00edch c\u1ef1c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i.<\/p>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng cho ng\u00e0nh m\u1ef9 ph\u1ea9m n\u1ed9i \u0111\u1ecba Trung<\/strong><\/p>\n\n\n\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c m\u1ef9 ph\u1ea9m n\u1ed9i \u0111\u1ecba Trung tr\u00ean c\u00e1c s\u00e0n TM\u0110T, nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a ng\u00e0nh h\u00e0ng n\u00e0y:<\/p>\n\n\n\n

T\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a s\u1ea3n ph\u1ea9m:<\/strong> V\u1edbi 92,5% doanh thu thu\u1ed9c v\u1ec1 c\u00e1c shop ch\u00ednh h\u00e3ng, nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c \u0111\u1ea3m b\u1ea3o ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m r\u00f5 r\u00e0ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e1ng tin c\u1eady. N\u1ebfu kh\u00f4ng ph\u1ea3i l\u00e0 shop ch\u00ednh h\u00e3ng, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb nh\u1ecf l\u1ebb c\u1ea7n \u0111\u1ea9y m\u1ea1nh c\u00e1c ch\u1ee9ng nh\u1eadn v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, cam k\u1ebft ho\u00e0n ti\u1ec1n n\u1ebfu ph\u00e1t hi\u1ec7n h\u00e0ng gi\u1ea3, v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

T\u1eadn d\u1ee5ng c\u00e1c d\u1ecbp khuy\u1ebfn m\u00e3i l\u1edbn<\/strong>: Th\u1eddi \u0111i\u1ec3m t\u1eeb cu\u1ed1i th\u00e1ng 10\/2023 \u0111\u1ebfn th\u00e1ng 1\/2024 \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd. \u0110i\u1ec1u n\u00e0y g\u1ee3i \u00fd r\u1eb1ng c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng n\u00ean t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o c\u00e1c d\u1ecbp l\u1ec5 h\u1ed9i mua s\u1eafm nh\u01b0 Black Friday, Ng\u00e0y \u0111\u00f4i 11\/11, 12\/12, v\u00e0 T\u1ebft Nguy\u00ean \u0110\u00e1n. K\u1ebft h\u1ee3p v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn nh\u01b0 gi\u1ea3m gi\u00e1, t\u1eb7ng qu\u00e0 ho\u1eb7c voucher mua s\u1eafm s\u1ebd gi\u00fap k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n:<\/strong> \u0110\u1ed1i v\u1edbi c\u00e1c shop kh\u00f4ng ch\u00ednh h\u00e3ng, vi\u1ec7c t\u1ea1o d\u1ef1ng s\u1ef1 tin c\u1eady v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n. C\u00e1c c\u1eeda h\u00e0ng n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng, v\u00e0 x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p. Ngo\u00e0i ra, vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n th\u00f4ng qua c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb n\u1ed9i dung, livestream b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng c\u00f3 th\u1ec3 gi\u00fap t\u0103ng c\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

Ph\u00e2n t\u00edch xu h\u01b0\u1edbng v\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng:<\/strong> Nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n li\u00ean t\u1ee5c c\u1eadp nh\u1eadt xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ef1 thay \u0111\u1ed5i trong nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi. V\u00ed d\u1ee5, m\u1ef9 ph\u1ea9m ch\u1ed1ng n\u1eafng, d\u01b0\u1ee1ng tr\u1eafng da, v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng. Vi\u1ec7c nhanh ch\u00f3ng n\u1eafm b\u1eaft v\u00e0 b\u1ed5 sung c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y v\u00e0o danh m\u1ee5c s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

M\u1ef9 ph\u1ea9m n\u1ed9i \u0111\u1ecba Trung tr\u00ean c\u00e1c s\u00e0n TM\u0110T \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, nh\u1edd s\u1ef1 \u01b0a chu\u1ed9ng t\u1eeb kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd. \u0110\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y, c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n ch\u00fa tr\u1ecdng v\u00e0o x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eadn d\u1ee5ng c\u00e1c d\u1ecbp mua s\u1eafm l\u1edbn v\u00e0 li\u00ean t\u1ee5c c\u1eadp nh\u1eadt xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. V\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p, m\u1ef9 ph\u1ea9m n\u1ed9i \u0111\u1ecba Trung h\u1ee9a h\u1eb9n s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng n\u1ed5i b\u1eadt tr\u00ean s\u00e0n TM\u0110T trong th\u1eddi gian t\u1edbi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1eddi gian g\u1ea7n \u0111\u00e2y, m\u1ef9 ph\u1ea9m n\u1ed9i \u0111\u1ecba Trung \u0111ang tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng l\u1edbn tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t...<\/p>\n","protected":false},"author":4,"featured_media":418,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,3],"tags":[],"class_list":["post-414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2024\/09\/461032919_496877243260194_6377639511564227832_n-2.jpg?fit=2048%2C1366&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=414"}],"version-history":[{"count":1,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/414\/revisions"}],"predecessor-version":[{"id":419,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/414\/revisions\/419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/418"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}