{"id":410,"date":"2024-09-29T16:58:35","date_gmt":"2024-09-29T09:58:35","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=410"},"modified":"2024-09-29T16:58:36","modified_gmt":"2024-09-29T09:58:36","slug":"nganh-hang-lam-dep-tren-tmdt-thang-7-2024-co-hoi-lon-cho-nha-ban-hang-giua-canh-tranh-khoc-liet","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/nganh-hang-lam-dep-tren-tmdt-thang-7-2024-co-hoi-lon-cho-nha-ban-hang-giua-canh-tranh-khoc-liet\/","title":{"rendered":"Ng\u00e0nh h\u00e0ng L\u00e0m \u0111\u1eb9p tr\u00ean TM\u0110T th\u00e1ng 7\/2024: C\u01a1 h\u1ed9i l\u1edbn cho nh\u00e0 b\u00e1n h\u00e0ng gi\u1eefa c\u1ea1nh tranh kh\u1ed1c li\u1ec7t"},"content":{"rendered":"\n

Th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) ti\u1ebfp t\u1ee5c ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd trong th\u00e1ng 7\/2024, v\u1edbi t\u1ed5ng doanh thu v\u00e0 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra \u0111\u1ec1u \u0111\u1ea1t m\u1ee9c \u1ea5n t\u01b0\u1ee3ng. Tuy nhi\u00ean, s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng \u0111ang ho\u1ea1t \u0111\u1ed9ng c\u00f3 d\u1ea5u hi\u1ec7u gi\u1ea3m nh\u1eb9, \u0111\u1eb7t ra th\u00e1ch th\u1ee9c kh\u00f4ng nh\u1ecf cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng. <\/em><\/p>\n\n\n\n

T\u1ed5ng quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng L\u00e0m \u0111\u1eb9p th\u00e1ng 7\/2024<\/strong><\/p>\n\n\n\n

Th\u00e1ng 7\/2024, ng\u00e0nh h\u00e0ng L\u00e0m \u0111\u1eb9p ti\u1ebfp t\u1ee5c duy tr\u00ec v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u v\u1edbi t\u1ed5ng doanh thu \u0111\u1ea1t 3.642 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 25.44% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2023. \u0110\u00e2y l\u00e0 con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng, th\u1ec3 hi\u1ec7n nhu c\u1ea7u l\u00e0m \u0111\u1eb9p v\u1eabn kh\u00f4ng ng\u1eebng t\u0103ng tr\u01b0\u1edfng, \u0111\u1eb7c bi\u1ec7t khi ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean mua s\u1eafm c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p tr\u1ef1c tuy\u1ebfn. S\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p c\u0169ng thu h\u00fat l\u01b0\u1ee3ng ti\u00eau th\u1ee5 kh\u1ed5ng l\u1ed3, v\u1edbi 35.2 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c giao \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u0103ng 27.1% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. Tuy s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng \u0111ang ho\u1ea1t \u0111\u1ed9ng gi\u1ea3m nh\u1eb9 1.99%, v\u1edbi 68.9 ngh\u00ecn shop, \u0111i\u1ec1u n\u00e0y kh\u00f4ng l\u00e0m \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng chung c\u1ee7a to\u00e0n ng\u00e0nh.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ph\u00e2n kh\u00fac gi\u00e1 t\u1eeb 100.000 \u0111\u1ebfn 200.000 \u0111\u1ed3ng \u0111ang chi\u1ebfm th\u1ecb ph\u1ea7n doanh thu cao nh\u1ea5t trong ng\u00e0nh h\u00e0ng, v\u1edbi xu h\u01b0\u1edbng t\u0103ng 3%. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi ti\u00eau \u1edf m\u1ee9c trung b\u00ecnh, \u0111\u1eb7c bi\u1ec7t l\u00e0 cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da m\u1eb7t, nh\u00f3m s\u1ea3n ph\u1ea9m \u0111\u1ee9ng \u0111\u1ea7u c\u1ea3 v\u1ec1 doanh thu v\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra. R\u00f5 r\u00e0ng, s\u1ef1 \u01b0u ti\u00ean c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n

Xu h\u01b0\u1edbng v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng<\/strong><\/p>\n\n\n\n

S\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a ng\u00e0nh h\u00e0ng L\u00e0m \u0111\u1eb9p tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb th\u00f3i quen mua s\u1eafm ti\u1ec7n l\u1ee3i m\u00e0 c\u00f2n nh\u1edd v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i li\u00ean t\u1ee5c t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay \u0111ang d\u00e0nh nhi\u1ec1u s\u1ef1 quan t\u00e2m h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee1ng da m\u1eb7t. Xu h\u01b0\u1edbng s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u00e0nh ph\u1ea7n t\u1ef1 nhi\u00ean, l\u00e0nh t\u00ednh ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ed1ng l\u00e3o h\u00f3a c\u0169ng gia t\u0103ng m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 quen v\u1edbi vi\u1ec7c t\u00ecm hi\u1ec3u th\u00f4ng tin s\u1ea3n ph\u1ea9m, so s\u00e1nh gi\u00e1 c\u1ea3 v\u00e0 tham kh\u1ea3o c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng kh\u00e1c tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c nh\u01b0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 linh ho\u1ea1t.<\/p>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c cho nh\u00e0 b\u00e1n h\u00e0ng ng\u00e0nh h\u00e0ng L\u00e0m \u0111\u1eb9p<\/strong><\/p>\n\n\n\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n c\u1ea1nh tranh n\u00e0y, c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3 nh\u1eb1m ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn. M\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t l\u00e0 \u0111\u1ea9y m\u1ea1nh c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed9c ph\u00e2n kh\u00fac gi\u00e1 t\u1eeb 100.000 \u0111\u1ebfn 200.000 \u0111\u1ed3ng, b\u1edfi \u0111\u00e2y \u0111ang l\u00e0 m\u1ee9c gi\u00e1 m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, t\u1eb7ng qu\u00e0 ho\u1eb7c combo s\u1ea3n ph\u1ea9m trong m\u1ee9c gi\u00e1 n\u00e0y c\u00f3 th\u1ec3 gi\u00fap t\u0103ng s\u1ee9c h\u00fat v\u00e0 thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n

Ngo\u00e0i ra, \u0111\u1ed1i v\u1edbi nh\u00f3m s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da m\u1eb7t \u2013 s\u1ea3n ph\u1ea9m \u0111ang d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng, c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ed9i dung qu\u1ea3ng b\u00e1 ch\u1ea5t l\u01b0\u1ee3ng, nh\u1ea5n m\u1ea1nh v\u00e0o c\u00e1c c\u00f4ng d\u1ee5ng v\u01b0\u1ee3t tr\u1ed9i, ngu\u1ed3n g\u1ed1c th\u00e0nh ph\u1ea7n an to\u00e0n v\u00e0 l\u00e0nh t\u00ednh. N\u1ed9i dung qu\u1ea3ng c\u00e1o, livestream ho\u1eb7c c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng n\u00ean t\u1eadp trung v\u00e0o c\u00e1c xu h\u01b0\u1edbng l\u00e0m \u0111\u1eb9p m\u1edbi nh\u1ea5t, nh\u01b0 s\u1ea3n ph\u1ea9m c\u00f3 th\u00e0nh ph\u1ea7n t\u1ef1 nhi\u00ean ho\u1eb7c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da chuy\u00ean s\u00e2u. C\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n ch\u00fa \u00fd cung c\u1ea5p c\u00e1c th\u00f4ng tin chi ti\u1ebft v\u00e0 \u0111\u00e1ng tin c\u1eady v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u1ea1o d\u1ef1ng l\u00f2ng tin t\u1eeb ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c KOLs ho\u1eb7c KOCs trong l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng th\u1ec3 b\u1ecf qua. C\u00e1c b\u00e0i review t\u1eeb ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng c\u00f3 th\u1ec3 gi\u00fap s\u1ea3n ph\u1ea9m ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn h\u01a1n, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

T\u1eadn d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n\n\n\n

M\u1ed9t y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng tr\u00ean s\u00e0n TM\u0110T l\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Vi\u1ec7c th\u01b0\u1eddng xuy\u00ean ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u v\u1ec1 doanh thu, s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y, v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng s\u1ebd gi\u00fap c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a s\u00e0n TM\u0110T ho\u1eb7c th\u00f4ng qua c\u00e1c \u0111\u1ed1i t\u00e1c cung c\u1ea5p d\u1eef li\u1ec7u chuy\u00ean nghi\u1ec7p. S\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u v\u1ec1 th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3, t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng trong th\u1eddi gian d\u00e0i.<\/p>\n\n\n\n

Ng\u00e0nh h\u00e0ng L\u00e0m \u0111\u1eb9p tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng ch\u1ec9 \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd m\u00e0 c\u00f2n \u0111\u1ea7y th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng. Vi\u1ec7c th\u1ea5u hi\u1ec3u xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, n\u1eafm b\u1eaft nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 kinh doanh v\u00e0 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) ti\u1ebfp t\u1ee5c ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd trong th\u00e1ng 7\/2024, v\u1edbi t\u1ed5ng...<\/p>\n","protected":false},"author":4,"featured_media":412,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,3],"tags":[],"class_list":["post-410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2024\/09\/Screenshot_1.png?fit=1140%2C990&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=410"}],"version-history":[{"count":1,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/410\/revisions"}],"predecessor-version":[{"id":413,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/410\/revisions\/413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/412"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}