{"id":406,"date":"2024-09-29T16:55:43","date_gmt":"2024-09-29T09:55:43","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=406"},"modified":"2024-09-29T16:55:44","modified_gmt":"2024-09-29T09:55:44","slug":"nganh-hang-phu-kien-thoi-trang-tren-tmdt-thang-7-2024-tan-dung-xu-huong-de-tang-truong-giua-thach-thuc","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/nganh-hang-phu-kien-thoi-trang-tren-tmdt-thang-7-2024-tan-dung-xu-huong-de-tang-truong-giua-thach-thuc\/","title":{"rendered":"Ng\u00e0nh h\u00e0ng Ph\u1ee5 ki\u1ec7n th\u1eddi trang tr\u00ean TM\u0110T th\u00e1ng 7\/2024: T\u1eadn d\u1ee5ng xu h\u01b0\u1edbng \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng gi\u1eefa th\u00e1ch th\u1ee9c"},"content":{"rendered":"\n

Th\u00e1ng 7\/2024 ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a ng\u00e0nh h\u00e0ng ph\u1ee5 ki\u1ec7n th\u1eddi trang tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi doanh thu v\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra t\u0103ng v\u01b0\u1ee3t tr\u1ed9i. Tuy nhi\u00ean, s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng gi\u1ea3m m\u1ea1nh \u0111\u00e3 t\u1ea1o ra b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, bu\u1ed9c c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng ph\u1ea3i t\u00ecm c\u00e1ch n\u1ed5i b\u1eadt \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/em><\/p>\n\n\n\n

Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng ph\u1ee5 ki\u1ec7n th\u1eddi trang tr\u00ean TM\u0110T th\u00e1ng 7\/2024<\/strong><\/p>\n\n\n\n

Ng\u00e0nh h\u00e0ng ph\u1ee5 ki\u1ec7n th\u1eddi trang<\/strong> tr\u00ean c\u00e1c s\u00e0n TM\u0110T \u0111\u00e3 ch\u1ee9ng ki\u1ebfn m\u1ee9c t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc v\u00e0o th\u00e1ng 7\/2024. T\u1ed5ng doanh thu \u0111\u1ea1t 441.9 t\u1ef7 \u0111\u1ed3ng<\/strong>, t\u0103ng 36.72%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2023, cho th\u1ea5y nhu c\u1ea7u ti\u00eau d\u00f9ng cho c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5 ki\u1ec7n v\u1eabn \u0111ang r\u1ea5t m\u1ea1nh m\u1ebd. \u0110\u1eb7c bi\u1ec7t, l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra \u0111\u1ea1t 14.7 tri\u1ec7u s\u1ea3n ph\u1ea9m<\/strong>, c\u0169ng t\u0103ng 36.67%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. Nh\u1eefng con s\u1ed1 n\u00e0y ch\u1ee9ng minh r\u1eb1ng th\u1ecb tr\u01b0\u1eddng ph\u1ee5 ki\u1ec7n th\u1eddi trang \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, ngay c\u1ea3 trong b\u1ed1i c\u1ea3nh kinh t\u1ebf c\u00f3 nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

M\u1ed9t \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 m\u1eb7c d\u00f9 doanh thu v\u00e0 s\u1ea3n l\u01b0\u1ee3ng \u0111\u1ec1u t\u0103ng m\u1ea1nh, s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng kinh doanh ph\u1ee5 ki\u1ec7n th\u1eddi trang l\u1ea1i gi\u1ea3m \u0111\u00e1ng k\u1ec3. V\u1edbi ch\u1ec9 36.000 c\u1eeda h\u00e0ng<\/strong> ho\u1ea1t \u0111\u1ed9ng, s\u1ed1 l\u01b0\u1ee3ng n\u00e0y \u0111\u00e3 gi\u1ea3m t\u1edbi 11.32%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3 2023. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh \u0111ang r\u1ea5t kh\u1ed1c li\u1ec7t<\/strong>, khi nhi\u1ec1u nh\u00e0 b\u00e1n h\u00e0ng kh\u00f4ng th\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng v\u00e0 c\u00e1c chi ph\u00ed gia t\u0103ng.<\/p>\n\n\n\n

Ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 d\u01b0\u1edbi 100.000 \u0111\u1ed3ng<\/strong> \u0111ang c\u00f3 ph\u1ea7n tr\u0103m doanh thu chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng, v\u1edbi h\u01a1n m\u1ed9t n\u1eeda th\u1ecb ph\u1ea7n<\/strong> c\u1ee7a to\u00e0n ng\u00e0nh h\u00e0ng. \u0110\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng \u01b0a chu\u1ed9ng c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb, \u0111\u1eb7c bi\u1ec7t khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Nh\u00f3m s\u1ea3n ph\u1ea9m ph\u1ee5 ki\u1ec7n t\u00f3c<\/strong> d\u1eabn \u0111\u1ea7u v\u1ec1 c\u1ea3 doanh thu v\u00e0 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n ra, cho th\u1ea5y \u0111\u00e2y l\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 s\u1ee9c h\u00fat m\u1ea1nh m\u1ebd v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n

G\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c cho nh\u00e0 b\u00e1n h\u00e0ng ph\u1ee5 ki\u1ec7n th\u1eddi trang tr\u00ean TM\u0110T<\/strong><\/p>\n\n\n\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng ph\u1ee5 ki\u1ec7n th\u1eddi trang tr\u00ean c\u00e1c s\u00e0n TM\u0110T, vi\u1ec7c hi\u1ec3u r\u00f5 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c c\u01a1 h\u1ed9i hi\u1ec7n c\u00f3 l\u00e0 r\u1ea5t quan tr\u1ecdng. C\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 tham kh\u1ea3o m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n

T\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 th\u1ea5p v\u00e0 v\u1eeba t\u00fai ti\u1ec1n<\/strong>: V\u1edbi vi\u1ec7c ph\u00e2n kh\u00fac gi\u00e1 d\u01b0\u1edbi 100.000 \u0111\u1ed3ng chi\u1ebfm th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t, nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n \u01b0u ti\u00ean cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng. Nh\u1eefng m\u1eb7t h\u00e0ng nh\u01b0 ph\u1ee5 ki\u1ec7n t\u00f3c, k\u00ednh m\u00e1t, t\u00fai x\u00e1ch nh\u1ecf, v\u00e0 c\u00e1c m\u00f3n ph\u1ee5 ki\u1ec7n h\u00e0ng ng\u00e0y d\u1ec5 b\u00e1n v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p s\u1ebd d\u1ec5 d\u00e0ng thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i.<\/p>\n\n\n\n

T\u1ed1i \u01b0u h\u00f3a vi\u1ec7c tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung truy\u1ec1n th\u00f4ng<\/strong>: Ph\u1ee5 ki\u1ec7n th\u1eddi trang l\u00e0 m\u1eb7t h\u00e0ng r\u1ea5t nh\u1ea1y c\u1ea3m v\u1edbi xu h\u01b0\u1edbng th\u1ea9m m\u1ef9. H\u00ecnh \u1ea3nh v\u00e0 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m c\u1ea7n ph\u1ea3i b\u1eaft m\u1eaft, r\u00f5 r\u00e0ng v\u00e0 c\u1eadp nh\u1eadt xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t. \u0110\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh v\u1edbi kh\u00e1ch h\u00e0ng, b\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c b\u1ee9c \u1ea3nh chuy\u00ean nghi\u1ec7p v\u00e0 c\u00e1c video ng\u1eafn v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 gi\u1edbi thi\u1ec7u m\u1ed9t c\u00e1ch sinh \u0111\u1ed9ng. Ngo\u00e0i ra, c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi mua m\u1edbi.<\/p>\n\n\n\n

Ph\u00e1t tri\u1ec3n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn<\/strong>: Trong ng\u00e0nh h\u00e0ng ph\u1ee5 ki\u1ec7n, vi\u1ec7c \u0111\u01b0a ra c\u00e1c \u01b0u \u0111\u00e3i mua nhi\u1ec1u gi\u1ea3m gi\u00e1 ho\u1eb7c combo s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh flash sale ho\u1eb7c gi\u1ea3m gi\u00e1 theo m\u00f9a c\u0169ng l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 t\u0103ng doanh s\u1ed1 nhanh ch\u00f3ng. H\u01a1n n\u1eefa, khi k\u1ebft h\u1ee3p v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n mua s\u1eafm l\u1edbn nh\u01b0 ng\u00e0y h\u1ed9i si\u00eau gi\u1ea3m gi\u00e1 tr\u00ean s\u00e0n, c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n

Kh\u1ea3 n\u0103ng cung c\u1ea5p d\u1ecbch v\u1ee5 nhanh ch\u00f3ng<\/strong>: V\u1edbi s\u1ef1 c\u1ea1nh tranh gay g\u1eaft, vi\u1ec7c \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 nh\u01b0 giao h\u00e0ng nhanh, ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 linh ho\u1ea1t, v\u00e0 t\u01b0 v\u1ea5n h\u1ed7 tr\u1ee3 nhi\u1ec7t t\u00ecnh s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00fap b\u1ea1n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eafm online kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn gi\u00e1 c\u1ea3 m\u00e0 c\u00f2n r\u1ea5t \u0111\u1ec3 \u00fd \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua h\u00e0ng. Do \u0111\u00f3, x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t s\u1ebd gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 mua l\u1ea1i v\u00e0 x\u00e2y d\u1ef1ng s\u1ef1 trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

\u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 li\u00ean t\u1ee5c c\u1eadp nh\u1eadt xu h\u01b0\u1edbng<\/strong>: Th\u1eddi trang v\u00e0 ph\u1ee5 ki\u1ec7n lu\u00f4n bi\u1ebfn \u0111\u1ed5i theo m\u00f9a v\u00e0 xu h\u01b0\u1edbng. C\u00e1c nh\u00e0 b\u00e1n h\u00e0ng n\u00ean li\u00ean t\u1ee5c c\u1eadp nh\u1eadt c\u00e1c m\u1eabu m\u00e3 m\u1edbi, \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. H\u01a1n n\u1eefa, vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng t\u1eeb c\u00e1c s\u00e0n TM\u0110T c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n n\u1eafm b\u1eaft ch\u00ednh x\u00e1c h\u01a1n xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh linh ho\u1ea1t v\u1ec1 danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n\n\n\n

Ng\u00e0nh h\u00e0ng ph\u1ee5 ki\u1ec7n th\u1eddi trang tr\u00ean TM\u0110T \u0111ang c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng, v\u1edbi nhu c\u1ea7u ti\u00eau th\u1ee5 cao v\u00e0 doanh thu li\u00ean t\u1ee5c t\u0103ng. Tuy nhi\u00ean, s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p ph\u1ea3i c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c linh ho\u1ea1t, nh\u1ea1y b\u00e9n v\u00e0 n\u1eafm b\u1eaft t\u1ed1t xu h\u01b0\u1edbng \u0111\u1ec3 ph\u00e1t tri\u1ec3n. T\u1eeb vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb, \u0111\u1ea7u t\u01b0 v\u00e0o h\u00ecnh \u1ea3nh, \u0111\u1ebfn cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t, \u0111\u00e2y ch\u00ednh l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 nh\u00e0 b\u00e1n h\u00e0ng t\u1eadn d\u1ee5ng v\u00e0 b\u1ee9t ph\u00e1 trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng n\u00e0y.<\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u00e1ng 7\/2024 ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a ng\u00e0nh h\u00e0ng ph\u1ee5 ki\u1ec7n th\u1eddi trang tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi doanh thu...<\/p>\n","protected":false},"author":4,"featured_media":407,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,3],"tags":[],"class_list":["post-406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2024\/09\/1.png?fit=3600%2C3330&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=406"}],"version-history":[{"count":1,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/406\/revisions"}],"predecessor-version":[{"id":409,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/406\/revisions\/409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/407"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}