{"id":402,"date":"2024-09-29T16:52:42","date_gmt":"2024-09-29T09:52:42","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=402"},"modified":"2024-09-29T16:52:44","modified_gmt":"2024-09-29T09:52:44","slug":"sua-gau-tu-hien-tuong-tiktok-den-san-pham-hot-tren-thi-truong-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/sua-gau-tu-hien-tuong-tiktok-den-san-pham-hot-tren-thi-truong-thuong-mai-dien-tu\/","title":{"rendered":"S\u1eefa G\u1ea5u: T\u1eeb Hi\u1ec7n T\u01b0\u1ee3ng TikTok \u0110\u1ebfn S\u1ea3n Ph\u1ea9m \u201cHot\u201d Tr\u00ean Th\u1ecb Tr\u01b0\u1eddng Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed"},"content":{"rendered":"\n

Trong th\u1eddi gian g\u1ea7n \u0111\u00e2y, s\u1eefa g\u1ea5u \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i TikTok, n\u01a1i h\u00e0ng lo\u1ea1t video h\u01b0\u1edbng d\u1eabn pha ch\u1ebf th\u1ee9c u\u1ed1ng s\u00e1ng t\u1ea1o t\u1eeb s\u1ea3n ph\u1ea9m n\u00e0y nhanh ch\u00f3ng viral. Nh\u1edd \u0111\u00f3, s\u1eefa g\u1ea5u kh\u00f4ng ch\u1ec9 t\u1ea1o n\u00ean c\u01a1n s\u1ed1t trong c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng m\u00e0 c\u00f2n ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng v\u1ec1 doanh thu tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T). \u0110i\u1ec1u n\u00e0y \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng, kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng t\u1ea1m th\u1eddi, s\u1eefa g\u1ea5u \u0111ang tr\u1edf th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m ti\u1ec1m n\u0103ng cho c\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng.<\/em><\/p>\n\n\n\n

Doanh Thu S\u1eefa G\u1ea5u T\u0103ng Tr\u01b0\u1edfng V\u01b0\u1ee3t B\u1eadc Nh\u1edd S\u1ef1 B\u00f9ng N\u1ed5 Trend Tr\u00ean TikTok<\/strong><\/p>\n\n\n\n

Trong th\u00e1ng 7\/2024, doanh thu c\u1ee7a s\u1eefa g\u1ea5u \u0111\u00e3 \u0111\u1ea1t 944,5 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 588% so v\u1edbi th\u00e1ng 5\/2024 v\u00e0 418% so v\u1edbi th\u00e1ng 6\/2024. \u0110\u00e2y l\u00e0 con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng, th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng s\u1ee9c h\u00fat m\u1ea1nh m\u1ebd c\u1ee7a s\u1ea3n ph\u1ea9m. \u0110\u1eb7c bi\u1ec7t, s\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y b\u1eaft \u0111\u1ea7u t\u0103ng v\u1ecdt t\u1eeb 15\/7 \u0111\u1ebfn 21\/7.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh doanh thu, s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 c\u1ee7a s\u1eefa g\u1ea5u trong th\u00e1ng 7\/2024 c\u0169ng ghi nh\u1eadn m\u1ee9c t\u0103ng \u0111\u00e1ng kinh ng\u1ea1c. 15.556 s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1n ra, t\u0103ng 644% so v\u1edbi th\u00e1ng 5\/2024 v\u00e0 357% so v\u1edbi th\u00e1ng 6\/2024. S\u1ef1 gia t\u0103ng n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb s\u1ee9c h\u00fat c\u1ee7a TikTok m\u00e0 c\u00f2n nh\u1edd v\u00e0o s\u1ef1 \u0111a d\u1ea1ng trong c\u00e1ch s\u1eed d\u1ee5ng s\u1eefa g\u1ea5u m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u00e1t hi\u1ec7n ra th\u00f4ng qua c\u00e1c video.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Xu h\u01b0\u1edbng pha ch\u1ebf t\u1ea1i nh\u00e0 \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong gi\u1edbi tr\u1ebb. Thay v\u00ec mua c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed3 u\u1ed1ng \u0111\u1eaft ti\u1ec1n ngo\u00e0i ti\u1ec7m, h\u1ecd \u0111\u00e3 t\u00ecm \u0111\u1ebfn s\u1eefa g\u1ea5u nh\u01b0 m\u1ed9t nguy\u00ean li\u1ec7u d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p v\u1edbi nhi\u1ec1u lo\u1ea1i th\u1ee9c u\u1ed1ng kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 khi\u1ebfn nhu c\u1ea7u s\u1eefa g\u1ea5u kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf m\u1ee9c t\u1ea1m th\u1eddi m\u00e0 c\u00f2n c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i.<\/p>\n\n\n\n

T\u01b0 V\u1ea5n Cho Nh\u00e0 B\u00e1n: T\u1eadn D\u1ee5ng C\u01a1 H\u1ed9i T\u1eeb C\u01a1n S\u1ed1t S\u1eefa G\u1ea5u<\/strong><\/p>\n\n\n\n

1. N\u1eafm B\u1eaft S\u1ee9c M\u1ea1nh C\u1ee7a TikTok \u0110\u1ec3 Qu\u1ea3ng B\u00e1 S\u1ea3n Ph\u1ea9m<\/strong><\/p>\n\n\n\n

R\u00f5 r\u00e0ng, TikTok \u0111ang l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap th\u00fac \u0111\u1ea9y s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a s\u1eefa g\u1ea5u. C\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n xem \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng chi\u1ebfn d\u1ecbch marketing tr\u00ean TikTok, h\u1ee3p t\u00e1c v\u1edbi c\u00e1c KOC ho\u1eb7c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung trong l\u0129nh v\u1ef1c \u1ea9m th\u1ef1c \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m. Nh\u1eefng video h\u01b0\u1edbng d\u1eabn pha ch\u1ebf s\u00e1ng t\u1ea1o t\u1eeb s\u1eefa g\u1ea5u ch\u1eafc ch\u1eafn s\u1ebd ti\u1ebfp t\u1ee5c thu h\u00fat ng\u01b0\u1eddi xem v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd mua s\u1ea3n ph\u1ea9m \u0111\u1ec3 th\u1eed s\u1ee9c.<\/p>\n\n\n\n

Ngo\u00e0i ra, nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 t\u1ef1 t\u1ea1o n\u1ed9i dung, nh\u01b0 video h\u01b0\u1edbng d\u1eabn c\u00e1c c\u00f4ng th\u1ee9c pha ch\u1ebf \u0111\u01a1n gi\u1ea3n v\u00e0 h\u1ea5p d\u1eabn, nh\u1eb1m t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. T\u00ednh ch\u00e2n th\u1ef1c v\u00e0 g\u1ea7n g\u0169i c\u1ee7a nh\u1eefng video n\u00e0y c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch s\u1ef1 s\u00e1ng t\u1ea1o trong \u1ea9m th\u1ef1c.<\/p>\n\n\n\n

2. \u0110\u01b0a Ra C\u00e1c G\u00f3i Khuy\u1ebfn M\u00e3i K\u00edch C\u1ea7u<\/strong><\/p>\n\n\n\n

Khi nhu c\u1ea7u s\u1eefa g\u1ea5u \u0111ang t\u0103ng cao, \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m l\u00fd t\u01b0\u1edfng \u0111\u1ec3 tung ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ho\u1eb7c combo s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng pha ch\u1ebf hi\u1ec7n nay. C\u00e1c combo nh\u01b0 s\u1eefa g\u1ea5u \u0111i k\u00e8m v\u1edbi c\u00e1c nguy\u00ean li\u1ec7u pha ch\u1ebf kh\u00e1c ho\u1eb7c c\u00e1c b\u1ed9 d\u1ee5ng c\u1ee5 pha ch\u1ebf t\u1ea1i nh\u00e0 c\u00f3 th\u1ec3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, \u0111\u1ed3ng th\u1eddi t\u0103ng c\u01b0\u1eddng doanh thu t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n

3. \u0110a D\u1ea1ng H\u00f3a Danh M\u1ee5c S\u1ea3n Ph\u1ea9m Li\u00ean Quan<\/strong><\/p>\n\n\n\n

Ngo\u00e0i vi\u1ec7c b\u00e1n s\u1eefa g\u1ea5u, c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng n\u00e0y \u0111\u1ec3 m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e0 ph\u00ea, tr\u00e0, nguy\u00ean li\u1ec7u l\u00e0m b\u00e1nh, hay c\u00e1c d\u1ee5ng c\u1ee5 pha ch\u1ebf. Nh\u1eefng s\u1ea3n ph\u1ea9m li\u00ean quan n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng doanh thu m\u00e0 c\u00f2n gi\u00fap nh\u00e0 b\u00e1n h\u00e0ng \u0111a d\u1ea1ng h\u00f3a ngu\u1ed3n thu nh\u1eadp, \u0111\u1ed3ng th\u1eddi t\u1eadn d\u1ee5ng s\u1ef1 y\u00eau th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m dinh d\u01b0\u1ee1ng v\u00e0 ti\u1ec7n l\u1ee3i.<\/p>\n\n\n\n

S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a s\u1eefa g\u1ea5u trong th\u00e1ng 7\/2024 l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho vi\u1ec7c m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh hi\u1ec7n t\u01b0\u1ee3ng n\u1ebfu bi\u1ebft k\u1ebft h\u1ee3p hi\u1ec7u qu\u1ea3 gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng, \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m \u201cv\u00e0ng\u201d \u0111\u1ec3 khai th\u00e1c th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng n\u00e0y, t\u1eeb vi\u1ec7c t\u1eadn d\u1ee5ng TikTok \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho \u0111\u1ebfn m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng. H\u00e3y h\u00e0nh \u0111\u1ed9ng ngay h\u00f4m nay \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i t\u1eeb c\u01a1n s\u1ed1t s\u1eefa g\u1ea5u \u0111ang lan r\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1eddi gian g\u1ea7n \u0111\u00e2y, s\u1eefa g\u1ea5u \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i TikTok, n\u01a1i...<\/p>\n","protected":false},"author":4,"featured_media":404,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,3],"tags":[],"class_list":["post-402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research","category-metric"],"aioseo_notices":[],"yoast_head":"\nS\u1eefa G\u1ea5u: T\u1eeb Hi\u1ec7n T\u01b0\u1ee3ng TikTok \u0110\u1ebfn S\u1ea3n Ph\u1ea9m \u201cHot\u201d Tr\u00ean Th\u1ecb Tr\u01b0\u1eddng Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed - Metric Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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