{"id":397,"date":"2024-09-29T16:49:28","date_gmt":"2024-09-29T09:49:28","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=397"},"modified":"2024-09-29T16:49:30","modified_gmt":"2024-09-29T09:49:30","slug":"thi-truong-do-uong-co-con-tren-san-tmdt-viet-nam-co-hoi-va-thach-thuc-trong-giai-doan-phat-trien-2022-2024","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/thi-truong-do-uong-co-con-tren-san-tmdt-viet-nam-co-hoi-va-thach-thuc-trong-giai-doan-phat-trien-2022-2024\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n tr\u00ean s\u00e0n TM\u0110T Vi\u1ec7t Nam: C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c trong giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n 2022-2024"},"content":{"rendered":"\n

Trong b\u1ed1i c\u1ea3nh mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111ang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd t\u1ea1i Vi\u1ec7t Nam, nh\u00f3m s\u1ea3n ph\u1ea9m \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n c\u0169ng d\u1ea7n ghi d\u1ea5u \u1ea5n tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Tuy nhi\u00ean, \u0111\u1ec3 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c n\u00e0y, nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n n\u1eafm b\u1eaft nh\u1eefng bi\u1ebfn \u0111\u1ed9ng v\u1ec1 nhu c\u1ea7u ti\u00eau th\u1ee5 v\u00e0 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh h\u00e0ng \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/em><\/p>\n\n\n\n

T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n t\u1eeb th\u00e1ng 1\/2022 \u0111\u1ebfn th\u00e1ng 6\/2024<\/strong><\/p>\n\n\n\n

T\u1eeb th\u00e1ng 1\/2022 \u0111\u1ebfn th\u00e1ng 6\/2024, \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n \u0111\u00e3 \u0111\u1ea1t t\u1ed5ng doanh thu 118,84 t\u1ef7 \u0111\u1ed3ng tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Shopee, Lazada, Tiki, v\u00e0 Sendo. T\u1ed5ng c\u1ed9ng c\u00f3 323.281 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra b\u1edfi 1.064 c\u1eeda h\u00e0ng \u0111ang ho\u1ea1t \u0111\u1ed9ng, cho th\u1ea5y m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y trong th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n

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M\u1eb7c d\u00f9 doanh s\u1ed1 n\u0103m 2023 \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng 14% so v\u1edbi n\u0103m 2022, s\u00e1u th\u00e1ng \u0111\u1ea7u n\u0103m 2024 l\u1ea1i ghi nh\u1eadn m\u1ee9c gi\u1ea3m 28% so v\u1edbi s\u00e1u th\u00e1ng cu\u1ed1i n\u0103m 2023. S\u1ef1 bi\u1ebfn \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh nhu c\u1ea7u ti\u00eau d\u00f9ng gi\u1ea3m nh\u1eb9, \u0111\u1eb7c bi\u1ec7t v\u00e0o th\u1eddi \u0111i\u1ec3m sau c\u00e1c k\u1ef3 l\u1ec5 h\u1ed9i v\u00e0 T\u1ebft Nguy\u00ean \u0110\u00e1n, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng th\u1eaft ch\u1eb7t chi ti\u00eau. Tuy nhi\u00ean, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 nh\u00e0 b\u00e1n h\u00e0ng \u0111\u00e1nh gi\u00e1 l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c kinh doanh, t\u1eadp trung v\u00e0o c\u00e1c d\u1ecbp l\u1ec5 h\u1ed9i l\u1edbn trong n\u0103m v\u00e0 \u0111\u1ea9y m\u1ea1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1.<\/p>\n\n\n\n

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Ph\u00e2n t\u00edch nh\u00f3m s\u1ea3n ph\u1ea9m v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng<\/strong><\/p>\n\n\n\n

C\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n tr\u00ean s\u00e0n TM\u0110T th\u01b0\u1eddng thu\u1ed9c c\u00e1c ph\u00e2n kh\u00fac ch\u00ednh nh\u01b0 bia v\u00e0 tr\u00e1i c\u00e2y l\u00ean men, r\u01b0\u1ee3u m\u1ea1nh,… Trong \u0111\u00f3, bia t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0 Tiger, Huda, Heineken,…. v\u1eabn nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u01b0a th\u00edch t\u1eeb nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/p>\n\n\n\n

Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a d\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0y th\u01b0\u1eddng n\u1eb1m \u1edf ph\u00e2n kh\u00fac trung c\u1ea5p, v\u1edbi nhu c\u1ea7u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 th\u00e0nh v\u1eeba ph\u1ea3i nh\u01b0ng \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n. \u0110\u1eb7c bi\u1ec7t, c\u00e1c d\u1ecbp l\u1ec5 h\u1ed9i, T\u1ebft Nguy\u00ean \u0110\u00e1n v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn nh\u01b0 l\u1ec5 k\u1ef7 ni\u1ec7m, ti\u1ec7c c\u00f4ng ty th\u01b0\u1eddng l\u00e0 th\u1eddi \u0111i\u1ec3m m\u00e0 nhu c\u1ea7u ti\u00eau th\u1ee5 \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n t\u0103ng m\u1ea1nh. \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u00fap gi\u1ea3i th\u00edch s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 v\u00e0o cu\u1ed1i n\u0103m 2023 v\u00e0 \u0111\u1ea7u n\u0103m 2024.<\/p>\n\n\n\n

Tuy nhi\u00ean, th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n tr\u00ean TM\u0110T l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m nh\u1eadp kh\u1ea9u ho\u1eb7c s\u1ea3n ph\u1ea9m th\u1ee7 c\u00f4ng. Y\u1ebfu t\u1ed1 ngu\u1ed3n g\u1ed1c v\u00e0 quy tr\u00ecnh s\u1ea3n xu\u1ea5t c\u1ea7n \u0111\u01b0\u1ee3c l\u00e0m r\u00f5 r\u00e0ng, minh b\u1ea1ch \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o an to\u00e0n v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c cho nh\u00e0 b\u00e1n h\u00e0ng ng\u00e0nh \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n<\/strong><\/p>\n\n\n\n

\u0110\u1ec3 khai th\u00e1c hi\u1ec7u qu\u1ea3 th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n tr\u00ean TM\u0110T, c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c b\u00e0i b\u1ea3n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh h\u00e0ng n\u00e0y:<\/p>\n\n\n\n

T\u1eadp trung v\u00e0o c\u00e1c d\u1ecbp l\u1ec5 h\u1ed9i v\u00e0 s\u1ef1 ki\u1ec7n l\u1edbn: <\/strong>Nhu c\u1ea7u v\u1ec1 \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n th\u01b0\u1eddng t\u0103ng m\u1ea1nh v\u00e0o c\u00e1c d\u1ecbp l\u1ec5 h\u1ed9i l\u1edbn nh\u01b0 T\u1ebft Nguy\u00ean \u0110\u00e1n, Gi\u00e1ng Sinh, v\u00e0 c\u00e1c d\u1ecbp k\u1ef7 ni\u1ec7m c\u00e1 nh\u00e2n hay s\u1ef1 ki\u1ec7n c\u00f4ng ty. Nh\u00e0 b\u00e1n h\u00e0ng n\u00ean chu\u1ea9n b\u1ecb tr\u01b0\u1edbc c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn v\u00e0 khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0o c\u00e1c th\u1eddi \u0111i\u1ec3m n\u00e0y. S\u1ea3n ph\u1ea9m qu\u00e0 t\u1eb7ng k\u00e8m nh\u01b0 b\u1ed9 ly r\u01b0\u1ee3u, h\u1ed9p qu\u00e0 t\u1eb7ng s\u1ebd gi\u00fap t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng mua s\u1eafm.<\/p>\n\n\n\n

\u0110\u1ea9y m\u1ea1nh qu\u1ea3ng b\u00e1 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn:<\/strong> C\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u00ednh n\u0103ng livestream ho\u1eb7c qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, nh\u1eefng bu\u1ed5i livestream gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, chia s\u1ebb ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1ch th\u01b0\u1edfng th\u1ee9c \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n, c\u00e1ch k\u1ebft h\u1ee3p v\u1edbi m\u00f3n \u0103n s\u1ebd gi\u00fap t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

\u0110\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 uy t\u00edn s\u1ea3n ph\u1ea9m<\/strong>: Trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n th\u1ef1c ph\u1ea9m, vi\u1ec7c minh b\u1ea1ch v\u1ec1 ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m v\u00e0 cam k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft. C\u00e1c nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 quy tr\u00ecnh s\u1ea3n xu\u1ea5t, h\u1ea1n s\u1eed d\u1ee5ng v\u00e0 gi\u1ea5y t\u1edd ch\u1ee9ng nh\u1eadn ch\u1ea5t l\u01b0\u1ee3ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ea1o l\u00f2ng tin m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn tr\u00ean s\u00e0n TM\u0110T.<\/p>\n\n\n\n

T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o:<\/strong> Trong khi r\u01b0\u1ee3u vang v\u00e0 bia l\u00e0 nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn, c\u00e1c lo\u1ea1i cocktail \u0111\u00f3ng chai hay bia th\u1ee7 c\u00f4ng \u0111ang d\u1ea7n tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u1edbi. Nh\u00e0 b\u00e1n h\u00e0ng n\u00ean ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m mang t\u00ednh tr\u1ea3i nghi\u1ec7m, \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb, nh\u1eefng ng\u01b0\u1eddi \u01b0a chu\u1ed9ng kh\u00e1m ph\u00e1 v\u00e0 th\u01b0\u1edfng th\u1ee9c c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n\n\n\n

T\u1ed1i \u01b0u h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m theo xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng:<\/strong> Vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 d\u1ef1 b\u00e1o nhu c\u1ea7u ti\u00eau d\u00f9ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap nh\u00e0 b\u00e1n h\u00e0ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng v\u00e0 thay \u0111\u1ed5i linh ho\u1ea1t danh m\u1ee5c s\u1ea3n ph\u1ea9m. \u0110\u1eb7c bi\u1ec7t, v\u1edbi s\u1ef1 bi\u1ebfn \u0111\u1ed9ng doanh s\u1ed1 trong n\u1eeda \u0111\u1ea7u n\u0103m 2024, c\u00e1c c\u1eeda h\u00e0ng n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh ngu\u1ed3n h\u00e0ng v\u00e0 qu\u1ea3ng c\u00e1o cho c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u01b0 bia th\u1ee7 c\u00f4ng v\u00e0 r\u01b0\u1ee3u vang nh\u1eadp kh\u1ea9u.<\/p>\n\n\n\n

Ng\u00e0nh h\u00e0ng \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n tr\u00ean s\u00e0n TM\u0110T Vi\u1ec7t Nam v\u1eabn c\u00f2n nhi\u1ec1u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n, nh\u01b0ng c\u0169ng \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00f4ng \u00edt th\u00e1ch th\u1ee9c. Vi\u1ec7c t\u1eadp trung v\u00e0o c\u00e1c d\u1ecbp l\u1ec5 h\u1ed9i, \u0111\u1ea9y m\u1ea1nh qu\u1ea3ng b\u00e1, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m theo xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i v\u00e0 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. Th\u1ecb tr\u01b0\u1eddng n\u00e0y, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, h\u1ee9a h\u1eb9n mang l\u1ea1i c\u01a1 h\u1ed9i l\u1edbn cho nh\u1eefng nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u00e0 linh ho\u1ea1t.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111ang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd t\u1ea1i Vi\u1ec7t Nam, nh\u00f3m s\u1ea3n ph\u1ea9m \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n c\u0169ng d\u1ea7n...<\/p>\n","protected":false},"author":4,"featured_media":400,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,3],"tags":[],"class_list":["post-397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2024\/09\/449700320_442997518648167_7209077086731430581_n.jpg?fit=1559%2C1040&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=397"}],"version-history":[{"count":1,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/397\/revisions"}],"predecessor-version":[{"id":401,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/397\/revisions\/401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/400"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}