{"id":393,"date":"2024-09-29T16:44:39","date_gmt":"2024-09-29T09:44:39","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=393"},"modified":"2024-09-29T16:44:41","modified_gmt":"2024-09-29T09:44:41","slug":"bung-no-doanh-thu-nganh-thiet-bi-lam-mat-tren-san-tmdt-quy-1-2024-co-hoi-va-chien-luoc-cho-nha-ban-hang","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/bung-no-doanh-thu-nganh-thiet-bi-lam-mat-tren-san-tmdt-quy-1-2024-co-hoi-va-chien-luoc-cho-nha-ban-hang\/","title":{"rendered":"B\u00f9ng n\u1ed5 doanh thu ng\u00e0nh Thi\u1ebft b\u1ecb l\u00e0m m\u00e1t tr\u00ean s\u00e0n TM\u0110T qu\u00fd 1\/2024: C\u01a1 h\u1ed9i v\u00e0 chi\u1ebfn l\u01b0\u1ee3c cho nh\u00e0 b\u00e1n h\u00e0ng"},"content":{"rendered":"\n

Trong b\u1ed1i c\u1ea3nh th\u1eddi ti\u1ebft n\u1eafng n\u00f3ng k\u00e9o d\u00e0i, nh\u00f3m s\u1ea3n ph\u1ea9m thi\u1ebft b\u1ecb l\u00e0m m\u00e1t \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong qu\u00fd 1\/2024. Doanh thu kh\u00f4ng ng\u1eebng t\u0103ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0 Daikin, Panasonic, v\u00e0 LG chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng \u0111\u1ea9y m\u1ea1nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/em><\/p>\n\n\n\n

T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng Thi\u1ebft b\u1ecb l\u00e0m m\u00e1t qu\u00fd 1\/2024<\/strong><\/p>\n\n\n\n

Trong ba th\u00e1ng \u0111\u1ea7u n\u0103m 2024, th\u1ecb tr\u01b0\u1eddng thi\u1ebft b\u1ecb l\u00e0m m\u00e1t tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Shopee, Lazada, Tiki v\u00e0 Sendo \u0111\u00e3 ghi nh\u1eadn t\u1ed5ng doanh thu 162,9 t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng 53,8% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2023. T\u1ed5ng c\u1ed9ng 380.307 s\u1ea3n ph\u1ea9m l\u00e0m m\u00e1t \u0111\u00e3 \u0111\u01b0\u1ee3c giao \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng, cho th\u1ea5y nhu c\u1ea7u s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb l\u00e0m m\u00e1t t\u0103ng cao trong b\u1ed1i c\u1ea3nh th\u1eddi ti\u1ebft n\u00f3ng b\u1ee9c. \u0110\u1eb7c bi\u1ec7t, s\u1ed1 l\u01b0\u1ee3ng shop kinh doanh thi\u1ebft b\u1ecb l\u00e0m m\u00e1t \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c s\u00e0n TM\u0110T l\u00e0 6.615 c\u1eeda h\u00e0ng.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Nh\u00f3m s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt<\/strong><\/p>\n\n\n\n

C\u00e1c s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt trong nh\u00f3m thi\u1ebft b\u1ecb l\u00e0m m\u00e1t bao g\u1ed3m \u0111i\u1ec1u h\u00f2a kh\u00f4ng kh\u00ed, \u0111i\u1ec1u h\u00f2a di \u0111\u1ed9ng, qu\u1ea1t h\u01a1i n\u01b0\u1edbc, v\u00e0 qu\u1ea1t \u0111\u1ee9ng. \u0110i\u1ec1u h\u00f2a kh\u00f4ng kh\u00ed v\u1eabn l\u00e0 s\u1ea3n ph\u1ea9m chi\u1ebfm l\u0129nh doanh thu l\u1edbn nh\u1ea5t, v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0 Daikin, Panasonic, v\u00e0 LG d\u1eabn \u0111\u1ea7u v\u1ec1 th\u1ecb ph\u1ea7n. Ngo\u00e0i ra, \u0111i\u1ec1u h\u00f2a di \u0111\u1ed9ng \u0111ang tr\u1edf th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m thu h\u00fat s\u1ef1 ch\u00fa \u00fd nh\u1edd v\u00e0o t\u00ednh linh ho\u1ea1t v\u00e0 ti\u1ec7n l\u1ee3i cho kh\u00f4ng gian nh\u1ecf.<\/p>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c cho nh\u00e0 b\u00e1n h\u00e0ng ng\u00e0nh Thi\u1ebft b\u1ecb l\u00e0m m\u00e1t<\/strong><\/p>\n\n\n\n

\u0110\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i t\u1eeb s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a nh\u00f3m s\u1ea3n ph\u1ea9m thi\u1ebft b\u1ecb l\u00e0m m\u00e1t, nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean s\u00e0n TM\u0110T. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3:<\/p>\n\n\n\n

T\u1eadp trung v\u00e0o c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, uy t\u00edn<\/strong>: Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u nh\u01b0 Daikin, Panasonic, v\u00e0 LG \u0111ang chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n nh\u1edd v\u00e0o uy t\u00edn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. Nh\u00e0 b\u00e1n h\u00e0ng n\u00ean t\u1eadp trung ph\u00e2n ph\u1ed1i c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y, \u0111\u1ed3ng th\u1eddi t\u1eadn d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ee3p t\u00e1c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

\u0110\u1ea9y m\u1ea1nh b\u00e1n h\u00e0ng v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00f3ng cao \u0111i\u1ec3m: M\u00f9a h\u00e8 l\u00e0 th\u1eddi \u0111i\u1ec3m cao \u0111i\u1ec3m v\u1ec1 nhu c\u1ea7u thi\u1ebft b\u1ecb l\u00e0m m\u00e1t. Nh\u00e0 b\u00e1n h\u00e0ng n\u00ean chu\u1ea9n b\u1ecb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y m\u1ea1nh qu\u1ea3ng b\u00e1, khuy\u1ebfn m\u00e3i v\u00e0o giai \u0111o\u1ea1n n\u1eafng n\u00f3ng gay g\u1eaft \u0111\u1ec3 t\u1eadn d\u1ee5ng s\u1ee9c mua. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 s\u00e2u, giao h\u00e0ng mi\u1ec5n ph\u00ed v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i combo thi\u1ebft b\u1ecb l\u00e0m m\u00e1t c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

T\u1eadn d\u1ee5ng s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong>: \u0110i\u1ec1u h\u00f2a di \u0111\u1ed9ng \u0111ang ng\u00e0y c\u00e0ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1edd v\u00e0o s\u1ef1 linh ho\u1ea1t v\u00e0 ti\u1ec7n l\u1ee3i trong c\u00e1c kh\u00f4ng gian nh\u1ecf ho\u1eb7c di chuy\u1ec3n li\u00ean t\u1ee5c. Nh\u00e0 b\u00e1n h\u00e0ng n\u00ean t\u1eadp trung qu\u1ea3ng b\u00e1 d\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0y, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng ho\u1eb7c l\u1ee3i \u00edch khi s\u1eed d\u1ee5ng trong nhi\u1ec1u b\u1ed1i c\u1ea3nh kh\u00e1c nhau \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 tin t\u01b0\u1edfng t\u1eeb ng\u01b0\u1eddi mua.<\/p>\n\n\n\n

Qu\u1ea3ng b\u00e1 b\u1eb1ng n\u1ed9i dung h\u1eefu \u00edch v\u00e0 s\u00e1ng t\u1ea1o<\/strong>: Vi\u1ec7c h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 c\u00e1ch ch\u1ecdn mua thi\u1ebft b\u1ecb l\u00e0m m\u00e1t ph\u00f9 h\u1ee3p v\u1edbi kh\u00f4ng gian v\u00e0 nhu c\u1ea7u s\u1eed d\u1ee5ng l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c n\u1ed9i dung blog, video h\u01b0\u1edbng d\u1eabn ho\u1eb7c livestream gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u1ec1 c\u00e1ch b\u1ea3o tr\u00ec, l\u1eafp \u0111\u1eb7t, v\u00e0 s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng t\u01b0\u01a1ng t\u00e1c m\u00e0 c\u00f2n t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nhanh ch\u00f3ng.<\/p>\n\n\n\n

\u0110\u1ea7u t\u01b0 v\u00e0o d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong>: \u0110\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn nh\u01b0 \u0111i\u1ec1u h\u00f2a kh\u00f4ng kh\u00ed, vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o l\u00f2ng tin v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Nh\u00e0 b\u00e1n h\u00e0ng n\u00ean \u0111\u1ea3m b\u1ea3o cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 l\u1eafp \u0111\u1eb7t mi\u1ec5n ph\u00ed, b\u1ea3o h\u00e0nh ch\u00ednh h\u00e3ng, v\u00e0 h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt t\u1eadn t\u00ecnh sau khi mua h\u00e0ng.<\/p>\n\n\n\n

Nh\u00f3m s\u1ea3n ph\u1ea9m thi\u1ebft b\u1ecb l\u00e0m m\u00e1t \u0111ang c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd tr\u00ean c\u00e1c s\u00e0n TM\u0110T, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong nh\u1eefng th\u00e1ng n\u1eafng n\u00f3ng. Tuy nhi\u00ean, \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng n\u00e0y, nh\u00e0 b\u00e1n h\u00e0ng c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i. V\u1edbi s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng v\u00e0 linh ho\u1ea1t trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh, th\u1ecb tr\u01b0\u1eddng thi\u1ebft b\u1ecb l\u00e0m m\u00e1t h\u1ee9a h\u1eb9n s\u1ebd mang l\u1ea1i c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng trong th\u1eddi gian t\u1edbi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh th\u1eddi ti\u1ebft n\u1eafng n\u00f3ng k\u00e9o d\u00e0i, nh\u00f3m s\u1ea3n ph\u1ea9m thi\u1ebft b\u1ecb l\u00e0m m\u00e1t \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng tr\u00ean c\u00e1c...<\/p>\n","protected":false},"author":4,"featured_media":395,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,3],"tags":[],"class_list":["post-393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2024\/09\/440374297_411793171768602_1271398638117463848_n.jpg?fit=1200%2C800&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=393"}],"version-history":[{"count":1,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/393\/revisions"}],"predecessor-version":[{"id":396,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/393\/revisions\/396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/395"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}