Theo th\u1ed1ng k\u00ea t\u1eeb eReport, Shopee hi\u1ec7n \u0111ang l\u00e0 s\u00e0n TM\u0110T d\u1eabn \u0111\u1ea7u v\u1ec1 nh\u00f3m s\u1ea3n ph\u1ea9m gi\u00e0y b\u00f3ng \u0111\u00e1 tr\u00ean 5 n\u1ec1n t\u1ea3ng eCommerce l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay (Shopee, Lazada, Tiki, Tiktok Shop, Sendo), \u0111\u1ea1t doanh thu l\u00ean \u0111\u1ebfn 138 t\u1ef7 \u0111\u1ed3ng (t\u1eeb 01\/04\/2023 – 31\/03\/2024) – chi\u1ebfm 90,5% th\u1ecb ph\u1ea7n. V\u1edbi kh\u1ea3 n\u0103ng ki\u1ebfm ti\u1ec1n nhanh ch\u00f3ng, Shopee ch\u1eafc ch\u1eafn l\u00e0 s\u00e2n ch\u01a1i l\u00fd t\u01b0\u1edfng \u0111\u1ec3 c\u00e1c nh\u00e0 b\u00e1n ng\u00e0nh h\u00e0ng th\u1ec3 thao t\u1eadn d\u1ee5ng.\u00a0<\/p>\n\n\n\n
Gi\u00e1 tr\u1ecb trung b\u00ecnh cho m\u1ed9t \u0111\u01a1n h\u00e0ng gi\u00e0y b\u00f3ng \u0111\u00e1 r\u01a1i v\u00e0o kho\u1ea3ng 185.000 VN\u0110. Nh\u00ecn v\u00e0o bi\u1ec3u \u0111\u1ed3, s\u1ea3n l\u01b0\u1ee3ng b\u00e1n t\u1eadp trung nhi\u1ec1u nh\u1ea5t trong kho\u1ea3ng t\u1eeb 100.000 \u0111\u1ebfn 200.000 VN\u0110. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y nhu c\u1ea7u mua gi\u00e0y t\u1eadp trung ch\u1ee7 y\u1ebfu \u1edf ph\u00e2n kh\u00fac gi\u00e1 r\u1ebb. T\u1eeb s\u1ed1 li\u1ec7u n\u00e0y, nh\u00e0 b\u00e1n c\u00f3 th\u1ec3 nh\u1eadp h\u00e0ng \u1edf m\u1ee9c gi\u00e1 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh s\u1ed1 v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u00fang t\u1ec7p kh\u00e1ch h\u00e0ng nh\u1ea5t. <\/p>\n\n\n\n Tuy nhi\u00ean, ph\u00e2n kh\u00fac gi\u00e1 200.000 – 500.000 c\u0169ng \u0111\u1ea1t th\u1ecb ph\u1ea7n kh\u00f4ng qu\u00e1 ch\u00eanh l\u1ec7ch. Nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 ni\u1ec1m \u0111am m\u00ea \u0111\u1eb7c bi\u1ec7t v\u1edbi tr\u00e1i b\u00f3ng tr\u00f2n, l\u1ecbch \u0111i \u0111\u00e1 b\u00f3ng \u0111\u1ec1u \u0111\u1eb7n m\u1ed7i tu\u1ea7n th\u00ec m\u1ed9t \u0111\u00f4i gi\u00e0y t\u1ed1t, c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u00e2u d\u00e0i ch\u1eafc ch\u1eafn l\u00e0 l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 ph\u00e2n kh\u00fac \u0111\u1ea7y ti\u1ec1m n\u0103ng n\u1ebfu nh\u00e0 b\u00e1n c\u00f3 \u0111\u01b0\u1ee3c 1 chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 xu\u1ea5t s\u1eafc tr\u00ean s\u00e0n TM\u0110T. <\/p>\n\n\n\n Th\u1eddi \u0110i\u1ec3m V\u00e0ng v\u00e0 Chi\u1ebfn L\u01b0\u1ee3c Marketing<\/strong><\/p>\n\n\n\n D\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 gi\u00fap nh\u00e0 b\u00e1n l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p, n\u1eafm b\u1eaft xu h\u01b0\u1edbng gi\u00e1 m\u00e0 c\u00f2n ph\u00e1t hi\u1ec7n th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh kinh doanh. Theo bi\u1ec3u \u0111\u1ed3 doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n ra tr\u00ean eReport, gi\u00e0y b\u00f3ng \u0111\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 m\u1ea1nh nh\u1ea5t v\u00e0o th\u00e1ng 9, th\u00e1ng 10. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m chuy\u1ec3n m\u00f9a, khi th\u1eddi ti\u1ebft m\u00e1t m\u1ebb h\u01a1n v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ec3 thao ngo\u00e0i tr\u1eddi tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. H\u01a1n n\u1eefa, m\u00f9a t\u1ef1u tr\u01b0\u1eddng c\u0169ng l\u00e0 l\u00fac h\u1ecdc sinh, sinh vi\u00ean c\u00f3 xu h\u01b0\u1edbng tham gia th\u1ec3 thao nhi\u1ec1u. C\u00e1c gi\u1ea3i b\u00f3ng \u0111\u00e1 l\u1edbn nh\u01b0 Ngo\u1ea1i h\u1ea1ng Anh, Champions League, v\u00e0 La Liga c\u0169ng b\u1eaft \u0111\u1ea7u kh\u1edfi tranh, khuy\u1ebfn kh\u00edch fan h\u00e2m m\u1ed9 \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n cho s\u1edf th\u00edch c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n Nh\u00e0 b\u00e1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng giai \u0111o\u1ea1n n\u00e0y \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch marketing h\u1ea5p d\u1eabn, t\u1eeb khuy\u1ebfn m\u00e3i gi\u1ea3m gi\u00e1 \u0111\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh k\u00edch c\u1ea7u mua s\u1eafm. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o tr\u00ean s\u00e0n nh\u01b0 Flash Sale, Combo khuy\u1ebfn m\u00e3i hay Free Shipping s\u1ebd gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 thu h\u00fat v\u00e0 k\u00edch th\u00edch nhu c\u1ea7u mua h\u00e0ng.<\/p>\n\n\n\n Ph\u00e2n T\u00edch Th\u01b0\u01a1ng Hi\u1ec7u v\u00e0 Chi\u1ebfn L\u01b0\u1ee3c S\u1ea3n Ph\u1ea9m<\/strong><\/p>\n\n\n\n Ngo\u00e0i ra, eReport c\u00f2n cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 th\u1ecb ph\u1ea7n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap nh\u00e0 b\u00e1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c nh\u1eadp h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. V\u00ed d\u1ee5, d\u00f9 \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed th\u1ee9 7\/10 v\u1ec1 doanh thu, th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y Th\u01b0\u1ee3ng \u0110\u00ecnh l\u1ea1i n\u1eb1m trong top 2 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n ra. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng minh s\u1ea3n ph\u1ea9m c\u1ee7a Th\u01b0\u1ee3ng \u0110\u00ecnh d\u00f9 kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb cao nh\u01b0ng v\u1eabn r\u1ea5t ph\u1ed5 bi\u1ebfn v\u00e0 c\u00f3 s\u1ee9c mua l\u1edbn. Ng\u01b0\u1ee3c l\u1ea1i, Nike l\u00e0 th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf danh ti\u1ebfng nh\u01b0ng s\u1ed1 s\u1ea3n ph\u1ea9m b\u00e1n ra l\u1ea1i kh\u00f4ng l\u1ecdt top \u0111\u1ea7u, l\u00fd do v\u00ec gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m cao h\u01a1n so v\u1edbi m\u1ee9c gi\u00e1 trung b\u00ecnh m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi tr\u1ea3.<\/p>\n\n\n\n T\u1eeb nh\u1eefng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch, nh\u00e0 b\u00e1n c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nh\u1eadp h\u00e0ng d\u1ef1a tr\u00ean s\u1ef1 c\u00e2n \u0111\u1ed1i gi\u1eefa h\u00e0ng n\u1ed9i \u0111\u1ecba v\u00e0 ngo\u1ea1i nh\u1eadp, \u0111\u1ea3m b\u1ea3o ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu v\u00e0 t\u00fai ti\u1ec1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/p>\n\n\n\n \u0110\u1ed3ng th\u1eddi, vi\u1ec7c theo d\u00f5i tr\u00e0o l\u01b0u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng gi\u00fap nh\u00e0 b\u00e1n n\u1eafm b\u1eaft k\u1ecbp th\u1eddi nh\u1eefng xu h\u01b0\u1edbng m\u1edbi \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh danh s\u00e1ch s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing. V\u00ed d\u1ee5, c\u01a1n s\u1ed1t gi\u00e0y Th\u01b0\u1ee3ng \u0110\u00ecnh n\u0103m 2023 \u0111\u00e3 b\u1ea5t ng\u1edd b\u00f9ng n\u1ed5, sau khi h\u00ecnh \u1ea3nh gi\u00e0y m\u00e0 rapper Hi\u1ebfu Th\u1ee9 Hai v\u00e0 nh\u00f3m Gerdnang \u0111i b\u1ecb nh\u1ea7m l\u1eabn th\u00e0nh gi\u00e0y c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, khi\u1ebfn s\u1ea3n ph\u1ea9m n\u00e0y “ch\u00e1y h\u00e0ng” tr\u00ean c\u00e1c s\u00e0n TM\u0110T.<\/p>\n\n\n\n C\u1ea3i Thi\u1ec7n Hi\u1ec7u Qu\u1ea3 Kinh Doanh v\u00e0 Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng<\/strong><\/p>\n\n\n\n M\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c m\u00e0 eReport mang l\u1ea1i l\u00e0 kh\u1ea3 n\u0103ng theo d\u00f5i shop b\u00e1n ch\u1ea1y v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1ea5t tr\u00ean s\u00e0n. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c s\u1eafp x\u1ebfp gian h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m, v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi mua. Vi\u1ec7c hi\u1ec3u r\u00f5 y\u1ebfu t\u1ed1 th\u00e0nh c\u00f4ng t\u1eeb nh\u1eefng shop h\u00e0ng \u0111\u1ea7u l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 nh\u00e0 b\u00e1n c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n Ngo\u00e0i ra, eReport c\u00f2n cung c\u1ea5p th\u00f4ng tin v\u1ec1 t\u1ef7 l\u1ec7 shop Mall v\u00e0 shop th\u01b0\u1eddng. Doanh nghi\u1ec7p d\u1ef1a v\u00e0o th\u00f4ng tin n\u00e0y \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean n\u00e2ng c\u1ea5p gian h\u00e0ng hay kh\u00f4ng. Quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c s\u1ebd \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh s\u1ed1 c\u1ee7a c\u1eeda h\u00e0ng.<\/p>\n\n\n\n eReport \u0111\u00e3 ch\u1ee9ng t\u1ecf gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh khi gi\u00fap c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u01a1 h\u1ed9i kinh doanh tr\u00ean s\u00e0n TM\u0110T. T\u1eeb vi\u1ec7c n\u1eafm b\u1eaft xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m b\u00e1n h\u00e0ng, \u0111\u1ebfn ph\u00e2n t\u00edch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, eReport th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c. Kh\u00f4ng ch\u1ec9 cung c\u1ea5p d\u1eef li\u1ec7u, eReport c\u00f2n gi\u00fap nh\u00e0 b\u00e1n h\u00e0ng hi\u1ec3u r\u00f5 v\u00e0 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a eReport, nh\u00e0 b\u00e1n h\u00e0ng kh\u00f4ng c\u00f2n ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c thi\u1ebfu th\u00f4ng tin hay m\u1ea5t ph\u01b0\u01a1ng h\u01b0\u1edbng trong kinh doanh. Thay v\u00e0o \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 t\u1ef1 tin \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf v\u00e0 n\u1eafm b\u1eaft ch\u00ednh x\u00e1c nh\u1eefng c\u01a1 h\u1ed9i m\u00e0 th\u1ecb tr\u01b0\u1eddng mang l\u1ea1i. \u0110\u00e2y l\u00e0 ch\u00eca kh\u00f3a gi\u00fap nh\u00e0 b\u00e1n th\u00e0nh c\u00f4ng tr\u00ean con \u0111\u01b0\u1eddng kinh doanh tr\u1ef1c tuy\u1ebfn.<\/p>\n","protected":false},"excerpt":{"rendered":" Trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft v\u00e0 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 d\u1eef li\u1ec7u tr\u1edf th\u00e0nh y\u1ebfu...<\/p>\n","protected":false},"author":4,"featured_media":388,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,3],"tags":[],"class_list":["post-383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2024\/08\/1.jpg?fit=500%2C500&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=383"}],"version-history":[{"count":2,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/383\/revisions"}],"predecessor-version":[{"id":391,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/383\/revisions\/391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/388"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2024\/08\/Phan-khuc-gia.png?resize=740%2C409&ssl=1\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2024\/08\/thoi-gian.png?resize=740%2C356&ssl=1\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2024\/08\/top-thuong-hieu.png?resize=740%2C539&ssl=1\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2024\/08\/loai-shop.png?resize=740%2C357&ssl=1\")
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