{"id":377,"date":"2024-07-29T14:24:00","date_gmt":"2024-07-29T07:24:00","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=377"},"modified":"2024-07-29T14:24:02","modified_gmt":"2024-07-29T07:24:02","slug":"ban-le-truc-tuyen-6-thang-dau-nam-2024-nguoi-tieu-dung-viet-nam-chi-143-9-nghin-ty-dong-mua-sam-tren-cac-san-tmdt-trong-6-thang-dau-nam-2024","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/ban-le-truc-tuyen-6-thang-dau-nam-2024-nguoi-tieu-dung-viet-nam-chi-143-9-nghin-ty-dong-mua-sam-tren-cac-san-tmdt-trong-6-thang-dau-nam-2024\/","title":{"rendered":"B\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2024: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam chi 143.9 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng mua s\u1eafm tr\u00ean c\u00e1c s\u00e0n TM\u0110T trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2024"},"content":{"rendered":"\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111ang ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n \u1ed5n \u0111\u1ecbnh v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng tr\u00ean 54% c\u1ea3 v\u1ec1 doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng. C\u00e1c s\u00e0n l\u1edbn nh\u01b0 Shopee, Lazada, Tiki, Sendo v\u00e0 Tiktok Shop \u0111\u1ec1u \u0111\u1ea1t k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c, ph\u1ea3n \u00e1nh ti\u1ec1m n\u0103ng l\u1edbn v\u00e0 s\u1ef1 s\u1eb5n s\u00e0ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong vi\u1ec7c khai th\u00e1c th\u1ecb tr\u01b0\u1eddng n\u00e0y.<\/em><\/p>\n\n\n\n

B\u01b0\u1edbc Ti\u1ebfn V\u1eefng Ch\u1eafc C\u1ee7a Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed Vi\u1ec7t Nam<\/strong><\/p>\n\n\n\n

N\u1eeda \u0111\u1ea7u n\u0103m 2024, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 tr\u1edf th\u00e0nh \u0111i\u1ec3m s\u00e1ng trong to\u00e0n c\u1ea3nh b\u1ee9c tranh kinh t\u1ebf. 5 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u g\u1ed3m Shopee, Lazada, Tiki, Sendo v\u00e0 Tiktok Shop ghi nh\u1eadn doanh s\u1ed1 143.9 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng v\u1edbi 1,533 tri\u1ec7u s\u1ea3n ph\u1ea9m giao th\u00e0nh c\u00f4ng t\u1edbi tay kh\u00e1ch h\u00e0ng, t\u0103ng l\u1ea7n l\u01b0\u1ee3t 54.91% v\u00e0 65.55% so v\u1edbi c\u00f9ng k\u1ef3 2023. M\u1ee9c t\u0103ng tr\u01b0\u1edfng n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a th\u1ecb tr\u01b0\u1eddng eCommerce, \u0111\u1ed3ng th\u1eddi cho th\u1ea5y kh\u1ea3 n\u0103ng t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i c\u1ee7a c\u00e1c doanh nghi\u1ec7p khi s\u1ef1 d\u1ecbch chuy\u1ec3n mua s\u1eafm t\u1eeb offline sang online v\u1eabn \u0111ang di\u1ec5n ra m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n

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M\u1ed9t xu h\u01b0\u1edbng n\u1ed5i b\u1eadt l\u00e0 s\u1ef1 gia t\u0103ng th\u1ecb ph\u1ea7n c\u1ee7a c\u00e1c Shop Mall. Trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2024, s\u1ed1 l\u01b0\u1ee3ng ShopMall \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng 12.29% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh h\u00e3ng ho\u1eb7c nh\u00e0 b\u00e1n c\u00f3 uy t\u00edn tr\u00ean th\u1ecb tr\u01b0\u1eddng. <\/p>\n\n\n\n

C\u00e1c nh\u00e0 b\u00e1n tr\u00ean Shopee c\u00f3 doanh s\u1ed1 cao ch\u1ee7 y\u1ebfu \u0111\u1ec1u s\u1edf h\u1eefu c\u00e1c kho h\u00e0ng \u0111\u1eb7t t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 TP.H\u1ed3 Ch\u00ed Minh – hai trung t\u00e2m kinh t\u1ebf h\u00e0ng \u0111\u1ea7u v\u1edbi h\u1ec7 th\u1ed1ng logistics ph\u00e1t tri\u1ec3n. Ngo\u00e0i ra, khu v\u1ef1c \u0110\u1ed3ng b\u1eb1ng S\u00f4ng H\u1ed3ng c\u0169ng v\u1eabn \u0111ang l\u00e0 khu v\u1ef1c \u0111\u1ea7y ti\u1ec1m n\u0103ng v\u1edbi nhi\u1ec1u kho h\u00e0ng c\u00f3 doanh s\u1ed1 cao, nh\u1edd v\u00e0o m\u1eadt \u0111\u1ed9 d\u00e2n c\u01b0 \u0111\u00f4ng \u0111\u00fac v\u00e0 nhu c\u1ea7u ti\u00eau d\u00f9ng l\u1edbn.<\/p>\n\n\n\n

Trong c\u00e1c ng\u00e0nh h\u00e0ng, L\u00e0m \u0111\u1eb9p, Th\u1eddi trang n\u1eef v\u00e0 Nh\u00e0 c\u1eeda – \u0110\u1eddi s\u1ed1ng ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u v\u1ec1 doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng tr\u00ean c\u1ea3 5 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Nh\u1eefng ng\u00e0nh n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u l\u00e0m \u0111\u1eb9p v\u00e0 th\u1eddi trang c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng gia \u0111\u00ecnh.<\/p>\n\n\n\n

\u0110\u00e1nh ch\u00fa \u00fd, ph\u00e2n kh\u00fac gi\u00e1 r\u1ebb d\u01b0\u1edbi 200.000 VN\u0110 v\u1eabn duy tr\u00ec s\u1ee9c h\u1ea5p d\u1eabn m\u1ea1nh m\u1ebd, v\u1edbi th\u1ecb ph\u1ea7n t\u0103ng th\u00eam 3% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. V\u1edbi nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng c\u1ee7a t\u00ecnh h\u00ecnh kinh t\u1ebf hi\u1ec7n nay, \u201cth\u1eaft ch\u1eb7t chi ti\u00eau\u201d v\u1eabn l\u00e0 ti\u00eau ch\u00ed \u0111\u01b0\u1ee3c nhi\u1ec1u gia \u0111\u00ecnh \u00e1p d\u1ee5ng. V\u00ec v\u1eady, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng, ph\u00f9 h\u1ee3p v\u1edbi t\u00fai ti\u1ec1n.<\/p>\n\n\n\n

Vinamilk l\u00e0 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t duy nh\u1ea5t n\u1eb1m trong top 10 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 doanh thu cao nh\u1ea5t, Ng\u00e0nh h\u00e0ng V\u0103n ph\u00f2ng ph\u1ea9m d\u1ef1 b\u00e1o t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c cu\u1ed1i qu\u00fd III\/2024<\/strong><\/p>\n\n\n\n

6 th\u00e1ng \u0111\u1ea7u n\u0103m 2024, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam ch\u1ee9ng ki\u1ebfn s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn thu\u1ed9c ng\u00e0nh h\u00e0ng \u0110i\u1ec7n tho\u1ea1i – M\u00e1y t\u00ednh b\u1ea3ng. Trong top 10 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 doanh s\u1ed1 cao nh\u1ea5t, c\u00f3 t\u1edbi 4 th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c ng\u00e0nh n\u00e0y, bao g\u1ed3m nh\u1eefng c\u00e1i t\u00ean quen thu\u1ed9c nh\u01b0 Apple, Samsung, Xiaomi. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y nhu c\u1ea7u m\u1ea1nh m\u1ebd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Th\u00eam v\u00e0o \u0111\u00f3, Honda xu\u1ea5t hi\u1ec7n trong danh s\u00e1ch 1 kho\u1ea3ng th\u1eddi gian d\u00e0i, ch\u1ee9ng minh r\u1eb1ng ng\u01b0\u1eddi Vi\u1ec7t gi\u1edd \u0111\u00e2y \u0111\u00e3 tin t\u01b0\u1edfng v\u00e0 s\u1eb5n s\u00e0ng chi ti\u1ec1n cho nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao tr\u00ean n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ea1 t\u1ea7ng logistics v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn \u0111\u00e3 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng thu\u1eadn l\u1ee3i, th\u00fac \u0111\u1ea9y xu h\u01b0\u1edbng mua s\u1eafm n\u00e0y.<\/p>\n\n\n\n

Top 10 ch\u1ee9ng ki\u1ebfn s\u1ef1 xu\u1ea5t hi\u1ec7n duy nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam l\u00e0 Vinamilk. \u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y m\u1ee9c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u1ee7a n\u1ec1n t\u1ea3ng TM\u0110T v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba c\u1ea7n chi\u1ebfn l\u01b0\u1ee3c kinh doanh kh\u00e9o l\u00e9o h\u01a1n \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ee9c c\u1ea1nh tranh tr\u00ean c\u00e1c s\u00e0n mua s\u1eafm tr\u1ef1c tuy\u1ebfn ngay t\u1ea1i s\u00e2n nh\u00e0.<\/p>\n\n\n\n

Trong ng\u00e0nh h\u00e0ng L\u00e0m \u0111\u1eb9p, Cocoon n\u1ed5i b\u1eadt v\u1edbi h\u01b0\u1edbng \u0111i ri\u00eang bi\u1ec7t: m\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean. \u0110\u00e2y c\u0169ng l\u00e0 th\u01b0\u01a1ng hi\u1ec7u duy nh\u1ea5t c\u1ee7a Vi\u1ec7t Nam g\u00f3p m\u1eb7t trong danh s\u00e1ch top 5 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee9ng \u0111\u1ea7u doanh thu trong ng\u00e0nh h\u00e0ng ki\u1ebfm ti\u1ec1n nhi\u1ec1u nh\u1ea5t tr\u00ean 5 s\u00e0n TM\u0110T. \u0110i\u1ec1u n\u00e0y minh ch\u1ee9ng cho ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 tin t\u01b0\u1edfng m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u00e0nh cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p n\u1ed9i \u0111\u1ecba.<\/p>\n\n\n\n

Cu\u1ed1i th\u00e1ng 8 v\u00e0 \u0111\u1ea7u th\u00e1ng 9, m\u00f9a t\u1ef1u tr\u01b0\u1eddng lu\u00f4n l\u00e0 th\u1eddi \u0111i\u1ec3m \u201cv\u00e0ng\u201d cho ng\u00e0nh h\u00e0ng V\u0103n ph\u00f2ng ph\u1ea9m tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Doanh s\u1ed1 ng\u00e0nh h\u00e0ng n\u00e0y trong hai th\u00e1ng g\u1ea7n \u0111\u00e2y t\u0103ng m\u1ea1nh, v\u1edbi th\u00e1ng 8 n\u0103m 2023 ghi nh\u1eadn doanh s\u1ed1 l\u00ean t\u1edbi 254 t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng 24% so v\u1edbi th\u00e1ng tr\u01b0\u1edbc \u0111\u00f3. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed5 x\u00f4 mua s\u1eafm b\u00fat, s\u00e1ch, v\u00e0 h\u1ecda c\u1ee5 \u0111\u1ec3 chu\u1ea9n b\u1ecb cho n\u0103m h\u1ecdc m\u1edbi, khi\u1ebfn th\u1ecb tr\u01b0\u1eddng tr\u1edf n\u00ean s\u00f4i \u0111\u1ed9ng h\u01a1n bao gi\u1edd h\u1ebft. Ng\u00e0nh V\u0103n ph\u00f2ng ph\u1ea9m s\u1ebd t\u1eadp trung doanh s\u1ed1 \u1edf ph\u00e2n kh\u00fac gi\u00e1 r\u1ebb d\u01b0\u1edbi 50.000 \u0111\u1ed3ng. C\u00e1c s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m s\u1ebd l\u00e0 b\u00fat, s\u1ed5, gi\u1ea5y c\u00e1c lo\u1ea1i.<\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111ang ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n \u1ed5n \u0111\u1ecbnh v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng tr\u00ean 54% c\u1ea3 v\u1ec1 doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng....<\/p>\n","protected":false},"author":4,"featured_media":380,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,3],"tags":[],"class_list":["post-377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research","category-metric"],"aioseo_notices":[],"yoast_head":"\nB\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2024: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam chi 143.9 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng mua s\u1eafm tr\u00ean c\u00e1c s\u00e0n TM\u0110T trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2024 - Metric 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