{"id":373,"date":"2024-04-21T12:15:42","date_gmt":"2024-04-21T05:15:42","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=373"},"modified":"2025-09-25T10:13:37","modified_gmt":"2025-09-25T03:13:37","slug":"ban-le-truc-tuyen-quy-i-2024-tang-truong-dot-pha-7869-so-voi-cung-ky-2023-canh-tranh-cao","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/ban-le-truc-tuyen-quy-i-2024-tang-truong-dot-pha-7869-so-voi-cung-ky-2023-canh-tranh-cao\/","title":{"rendered":"B\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn Qu\u00fd I\/2024: T\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 78,69% so v\u1edbi c\u00f9ng k\u1ef3 2023 &#8211; C\u1ea1nh tranh cao"},"content":{"rendered":"\r\n<p><em>Doanh thu b\u00e1n l\u1ebb tr\u00ean 5 s\u00e0n TM\u0110T l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam: Shopee, Lazada, Tiki, Sendo, Tiktok Shop c\u00e1n m\u1ed1c 71,2 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng 78,69% so v\u1edbi Q1\/ 2023, ch\u01b0a bao g\u1ed3m doanh thu t\u1eeb c\u00e1c phi\u00ean livestream<\/em><\/p>\r\n\r\n\r\n\r\n<p><strong>Doanh s\u1ed1 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc, ch\u1ec9 s\u1ed1 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n kh\u1edfi s\u1eafc sau nhi\u1ec1u qu\u00fd \u1ea3m \u0111\u1ea1m\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n<p>\u0110i c\u00f9ng v\u1edbi s\u1ef1 ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd c\u1ee7a n\u1ec1n kinh t\u1ebf trong n\u01b0\u1edbc, b\u1ee9c tranh v\u1ec1 th\u1ecb tr\u01b0\u1eddng s\u00e0n TM\u0110T trong Q1\/ 2024 c\u0169ng hi\u1ec7n l\u00ean nhi\u1ec1u gam m\u00e0u t\u01b0\u01a1i s\u00e1ng. T\u1ed5ng doanh s\u1ed1 tr\u00ean 5 s\u00e0n TM\u0110T l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay (Shopee, Lazada, Tiki, Sendo, Tiktok Shop) \u0111\u00e3 \u0111\u1ea1t m\u1ee9c 71,2 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng t\u1edbi 78,69% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2023. Con s\u1ed1 n\u00e0y v\u01b0\u1ee3t xa k\u1ef3 v\u1ecdng b\u1edfi theo nhi\u1ec1u d\u1ef1 b\u00e1o, doanh s\u1ed1 th\u1ecb tr\u01b0\u1eddng TM\u0110T n\u0103m 2024 s\u1ebd ch\u1ec9 t\u0103ng kho\u1ea3ng 35% so v\u1edbi 2023. \u0110\u1ed3ng th\u1eddi, 766,7 tri\u1ec7u \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c giao th\u00e0nh c\u00f4ng t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong 3 th\u00e1ng qua &#8211; t\u0103ng 83,21% so v\u1edbi c\u00f9ng k\u1ef3. V\u1edbi nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh k\u00edch c\u1ea7u ti\u00eau d\u00f9ng n\u1ed9i \u0111\u1ecba \u0111\u01b0\u1ee3c tri\u1ec3n khai, ng\u01b0\u1eddi d\u00e2n \u0111ang c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau tho\u1ea3i m\u00e1i h\u01a1n so v\u1edbi giai \u0111o\u1ea1n h\u1eadu Covid-19. V\u00e0 mua s\u1eafm online \u0111ang ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh 1 ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong th\u00f3i quen ti\u00eau d\u00f9ng.<\/p>\r\n\r\n\r\n\r\n<p>C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n ch\u00f3ng m\u1eb7t v\u1ec1 doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n, Q1\/ 2024 c\u0169ng \u0111\u00e3 ghi nh\u1eadn m\u1ed9t ch\u1ec9 s\u1ed1 v\u00f4 c\u00f9ng t\u00edch c\u1ef1c: s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n ph\u00e1t sinh \u0111\u01a1n h\u00e0ng c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng d\u01b0\u01a1ng &#8211; l\u1ea7n \u0111\u1ea7u ti\u00ean trong nhi\u1ec1u qu\u00fd tr\u1edf l\u1ea1i \u0111\u00e2y. C\u00f3 th\u1ec3 n\u00f3i, b\u00ean c\u1ea1nh s\u1ef1 h\u1ed3i ph\u1ee5c c\u1ee7a n\u1ec1n kinh t\u1ebf, doanh nghi\u1ec7p \u0111ang ng\u00e0y c\u00e0ng c\u00f3 ni\u1ec1m tin v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn. TM\u0110T s\u1ebd l\u00e0 s\u00e2n ch\u01a1i bu\u1ed9c ph\u1ea3i tham gia n\u1ebfu mu\u1ed1n ti\u1ebfp c\u1eadn s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3. Tuy nhi\u00ean, TM\u0110T lu\u00f4n l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y kh\u1ed1c li\u1ec7t, N\u1ebfu ch\u1ec9 c\u1ea7n t\u00ecm m\u1eb7t h\u00e0ng b\u1ea5t k\u1ef3 tr\u00ean s\u00e0n, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y h\u00e0ng ch\u1ee5c, h\u00e0ng tr\u0103m nh\u00e0 cung c\u1ea5p. V\u00ec v\u1eady, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng doanh nghi\u1ec7p t\u0103ng l\u00ean, ch\u1eafc ch\u1eafn cu\u1ed9c chi\u1ebfn tr\u00ean n\u1ec1n t\u1ea3ng Ecommerce s\u1ebd ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p. Nh\u00e0 b\u00e1n c\u00f3 th\u1ec3 b\u1ecb \u0111\u00e0o th\u1ea3i b\u1ea5t c\u1ee9 l\u00fac n\u00e0o n\u1ebfu kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Hi\u1ec7n nay, c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng c\u0169ng \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn m\u1ea1nh m\u1ebd. t\u1ed5ng doanh thu v\u00e0 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n c\u1ee7a c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng ngo\u00e0i top 10 \u0111\u1ec1u t\u0103ng tr\u01b0\u1edfng tr\u00ean m\u1ee9c 50%. TM\u0110T \u0111\u00e3 kh\u00f4ng c\u00f2n l\u00e0 s\u00e2n ch\u01a1i ri\u00eang cho c\u00e1c doanh nghi\u1ec7p t\u1ea1i c\u00e1c \u0111\u00f4 th\u1ecb l\u1edbn m\u00e0 \u0111\u00e3 c\u00f3 xu h\u01b0\u1edbng m\u1edf r\u1ed9ng \u1ea3nh h\u01b0\u1edfng sang c\u00e1c t\u1ec9nh th\u00e0nh. Kho h\u00e0ng \u0111\u1eb7t t\u1ea1i c\u00e1c t\u1ec9nh th\u00e0nh \u0111\u1ed3ng th\u1eddi gi\u00fap r\u00fat ng\u1eafn th\u1eddi gian v\u1eadn chuy\u1ec3n &#8211; giao h\u00e0ng, th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u mua h\u00e0ng nhanh ch\u00f3ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf \u0111\u1ecba ph\u01b0\u01a1ng. \u200bT\u1ed5ng doanh thu v\u00e0 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n c\u1ee7a c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng ngo\u00e0i top 10 \u0111\u1ec1u t\u0103ng tr\u01b0\u1edfng tr\u00ean m\u1ee9c 50%.\u200b<\/p>\r\n\r\n\r\n\r\n<p>Trong 2 n\u0103m qua, nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n TM\u0110T t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00e3 v\u00e0 \u0111ang li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u1edfi nhi\u1ec1u \u0111\u01a1n v\u1ecb t\u1eeb t\u1ed5 ch\u1ee9c nh\u00e0 n\u01b0\u1edbc t\u1edbi c\u00e1c doanh nghi\u1ec7p t\u01b0 nh\u00e2n, \u0111i\u1ec3n h\u00ecnh nh\u01b0 B\u1ec7 ph\u00f3ng TM\u0110T T\u00e2y Nguy\u00ean 2022, H\u1ed9i th\u1ea3o Qu\u1ea3n l\u00fd v\u00e0 Ph\u00e1t tri\u1ec3n TM\u0110T to\u00e0n qu\u1ed1c 2023, Tu\u1ea7n l\u1ec5 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 Hu\u1ebf 2023,&#8230; \u0110i\u1ec1u n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y kh\u00f4ng nh\u1ecf s\u1ef1 chuy\u1ec3n m\u00ecnh c\u1ee7a kh\u1ed1i kinh doanh tr\u1ef1c tuy\u1ebfn t\u1ea1i c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9.\u200b<\/p>\r\n\r\n\r\n\r\n<p><strong>L\u00e0m \u0110\u1eb9p ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u doanh s\u1ed1 to\u00e0n th\u1ecb tr\u01b0\u1eddng, m\u1ed9t ng\u00e0nh h\u00e0ng t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn g\u1ea7n 150%<\/strong><\/p>\r\n\r\n\r\n\r\n<p>V\u1edbi vi\u1ec7c mang l\u1ea1i t\u1ed5ng c\u1ed9ng 11,25 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng cho c\u1ea3 5 s\u00e0n TM\u0110T trong 3 th\u00e1ng \u0111\u1ea7u n\u0103m, L\u00e0m \u0111\u1eb9p cho th\u1ea5y s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u00ecnh khi ti\u1ebfp t\u1ee5c duy tr\u00ec v\u1ecb tr\u00ed qu\u00e1n qu\u00e2n trong b\u1ea3ng x\u1ebfp h\u1ea1ng nh\u1eefng ng\u00e0nh h\u00e0ng c\u00f3 doanh thu cao nh\u1ea5t.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/ouMPzf74WXyq0Z9JuUM7dzwdK98qzaclg0mdjv_u56NlglLFwBc4kODAuk-NOf6PTmLj2L2CXYm592Jj7kpPTPTyM-heIFZzc5qr0HFp5tf-eGUTh15ooHefbte0M21xC9vRj2aYnNA4Hpy-NDopnw8\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>\u00d4ng Ph\u1ea1m B\u1ea3o Trung &#8211; Gi\u00e1m \u0111\u1ed1c kinh doanh Metric chia s\u1ebb, s\u1edf d\u0129 L\u00e0m \u0111\u1eb9p c\u00f3 th\u1ec3 duy tr\u00ec v\u1ecb th\u1ebf t\u1eeb n\u0103m n\u00e0y qua n\u0103m kh\u00e1c \u0111\u1ebfn t\u1eeb 3 \u0111\u1eb7c tr\u01b0ng ng\u00e0nh h\u00e0ng: s\u1ea3n ph\u1ea9m c\u00f3 s\u1ee9c mua l\u1ea1i cao, nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i so v\u1edbi c\u1eeda h\u00e0ng offline, kh\u00e1ch h\u00e0ng ph\u1ea7n nhi\u1ec1u l\u00e0 n\u1eef &#8211; t\u1ec7p kh\u00e1ch h\u00e0ng ch\u1ee7 y\u1ebfu c\u1ee7a c\u00e1c s\u00e0n TM\u0110T. Ch\u0103m s\u00f3c da m\u1eb7t l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1edbi doanh s\u1ed1 3223 t\u1ef7 \u0111\u1ed3ng, v\u1edbi 22,32 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, qu\u00fd I n\u0103m 2024 ch\u1ee9ng ki\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n th\u1ea7n t\u1ed1c c\u1ee7a ng\u00e0nh h\u00e0ng \u0111i\u1ec7n gia d\u1ee5ng, v\u1edbi m\u1ee9c doanh s\u1ed1 t\u0103ng tr\u01b0\u1edfng 146,8% v\u00e0 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n t\u0103ng t\u1edbi g\u1ea7n 370%. Top \u0111\u1ea7u nh\u1eefng s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y \u0111\u1ec1u c\u00f3 m\u1ee9c gi\u00e1 cao, \u0111i\u1ec3n h\u00ecnh nh\u01b0 m\u00e1y chi\u1ebfu, robot h\u00fat b\u1ee5i,&#8230; \u0110i\u1ec1u n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 kh\u00f4ng c\u00f2n ng\u1ea1i mua s\u1eafm nh\u1eefng m\u1eb7t h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb tr\u00ean s\u00e0n online n\u1ebfu nh\u00e0 b\u00e1n ch\u1ee9ng minh \u0111\u01b0\u1ee3c uy t\u00edn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>Th\u1ecb tr\u01b0\u1eddng s\u00e0n b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn qu\u00fd II\/2024: Ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh<\/strong><\/p>\r\n\r\n\r\n\r\n<p>D\u1ef1 b\u00e1o trong Q2\/ 2024, t\u1ed5ng doanh s\u1ed1 tr\u00ean 5 s\u00e0n b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t Vi\u1ec7t Nam hi\u1ec7n nay s\u1ebd \u0111\u1ea1t m\u1ee9c 84,87 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng v\u1edbi 882,12 tri\u1ec7u \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra; t\u0103ng l\u1ea7n l\u01b0\u1ee3t 19,2% v\u00e0 13,57% so v\u1edbi Q1\/ 2024. \u0110\u00e2y l\u00e0 m\u1ee5c ti\u00eau ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c khi th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 c\u00f3 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u h\u1ebft s\u1ee9c t\u00edch c\u1ef1c. \u200b<\/p>\r\n\r\n\r\n\r\n<p>Tuy nhi\u00ean, nh\u1eefng bi\u1ebfn \u0111\u1ed9ng \u0111\u1ecba ch\u00ednh tr\u1ecb l\u00e0m \u1ea3nh h\u01b0\u1edfng t\u1edbi chu\u1ed7i cung \u1ee9ng, s\u1ef1 x\u00e2m nh\u1eadp t\u1eeb c\u00e1c nh\u00e0 b\u00e1n n\u01b0\u1edbc ngo\u00e0i v\u00e0 thay \u0111\u1ed5i ch\u00ednh s\u00e1ch t\u1eeb 1 s\u1ed1 s\u00e0n TM\u0110T v\u1edbi tr\u1ecdng t\u00e2m \u0111\u1ec1 cao ng\u01b0\u1eddi mua,&#8230; s\u1ebd l\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 doanh nghi\u1ec7p s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t n\u1ebfu mu\u1ed1n ph\u00e1t tri\u1ec3n trong ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a n\u0103m 2024. T\u00ecm hi\u1ec3u k\u1ef9 th\u1ecb tr\u01b0\u1eddng, l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m v\u00e0 s\u00e0n TM\u0110T \u0111\u1ec3 kinh doanh, \u0111\u1ec1 ra chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 d\u1ef1a tr\u00ean nh\u1eefng s\u1ed1 li\u1ec7u v\u00e0 ph\u00e2n t\u00edch th\u1ef1c t\u1ebf s\u1ebd l\u00e0 h\u01b0\u1edbng \u0111i \u0111\u00fang cho nh\u00e0 b\u00e1n trong giai \u0111o\u1ea1n hi\u1ec7n nay.<\/p>\r\n\r\n\r\n\r\n<p>*S\u1ed1 li\u1ec7u trong B\u00e1o c\u00e1o to\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng B\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn Q1\/ 2024 \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn c\u1ee7a Metric th\u1ef1c hi\u1ec7n \u0111\u1ed9c l\u1eadp, d\u1ef1a tr\u00ean c\u00e1c s\u1ed1 li\u1ec7u c\u00f4ng khai t\u1eeb ng\u00e0y 1\/1\/2024 \u0111\u1ebfn 31\/03\/2024 v\u00e0 kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c \u0111\u01a1n v\u1ecb th\u1ee9 3. 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