{"id":353,"date":"2024-01-04T10:37:05","date_gmt":"2024-01-04T03:37:05","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=353"},"modified":"2024-01-04T10:37:06","modified_gmt":"2024-01-04T03:37:06","slug":"nam-im-doi-bao-qua-hay-ung-bien-de-tang-truong","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/nam-im-doi-bao-qua-hay-ung-bien-de-tang-truong\/","title":{"rendered":"N\u1eb1m im \u0111\u1ee3i b\u00e3o qua hay \u1ee9ng bi\u1ebfn \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng?"},"content":{"rendered":"\n

2023 \u0111i qua v\u1edbi 1 lo\u1ea1t th\u00e1ch th\u1ee9c: \u1ea3nh h\u01b0\u1edfng c\u1ee7a Covid-19 v\u1eabn c\u00f2n n\u1eb7ng n\u1ec1; b\u1ea5t \u1ed5n \u0111\u1ecba ch\u00ednh tr\u1ecb \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c tuy\u1ebfn giao th\u01b0\u01a1ng qu\u1ed1c t\u1ebf; chu\u1ed7i cung \u1ee9ng to\u00e0n c\u1ea7u \u0111\u1ee9t g\u00e3y c\u1ee5c b\u1ed9; th\u01b0\u01a1ng m\u1ea1i v\u00e0 \u0111\u1ea7u t\u01b0 s\u1ee5t gi\u1ea3m; n\u1ee3 c\u00f4ng t\u0103ng m\u1ea1nh; kinh t\u1ebf th\u1ebf gi\u1edbi ph\u1ee5c h\u1ed3i ch\u1eadm v\u00e0 kh\u00f4ng \u0111\u1ec1u,\u2026 Nh\u1eefng \u201cc\u01a1n gi\u00f3 ng\u01b0\u1ee3c chi\u1ec1u\u201d \u1edf c\u1ea3 qu\u1ed1c t\u1ebf l\u1eabn n\u1ed9i \u0111\u1ecba \u0111\u00e3 \u0111\u1ea9y t\u00ecnh tr\u1ea1ng \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng \u0111\u1ebfn to\u00e0n n\u1ec1n kinh t\u1ebf. Tuy nhi\u00ean, gi\u1eefa b\u1ee9c tranh x\u00e1m \u1ea3m \u0111\u1ea1m, v\u1eabn c\u00f3 nh\u1eefng \u0111i\u1ec3m s\u00e1ng t\u00edch c\u1ef1c. Trong \u0111\u00f3, Ecommerce v\u1edbi t\u1eebng b\u01b0\u1edbc ti\u1ebfn ch\u1eadm m\u00e0 ch\u1eafc \u0111ang \u0111\u00f3ng g\u00f3p kh\u00f4ng nh\u1ecf v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n chung.<\/em><\/p>\n\n\n\n

Theo S\u00e1ch tr\u1eafng TM\u0110T Vi\u1ec7t Nam n\u0103m 2022, th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam \u0111\u1ea1t nhi\u1ec1u k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng. N\u1ebfu nh\u01b0 2017, TM\u0110T b\u00e1n l\u1ebb Vi\u1ec7t Nam m\u1edbi ch\u1ec9 \u0111\u1ea1t 6,2 t\u1ef7 USD, \u0111\u1ebfn n\u0103m 2018, con s\u1ed1 n\u00e0y \u0111\u00e3 ch\u1ea1m 8,06 t\u1ef7 USD (t\u0103ng 30%). V\u00e0 \u0111\u1ea1t 16,4 t\u1ef7 USD n\u0103m 2022. B\u00e1o c\u00e1o t\u1eeb Metric d\u00e0nh cho th\u1ecb tr\u01b0\u1eddng s\u00e0n b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn n\u1ed9i \u0111\u1ecba cho th\u1ea5y, t\u1ed5ng doanh thu 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2023 \u1edf 5 s\u00e0n TM\u0110T l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay (Shopee, Lazada, Sendo, Tiki, Tiktok Shop) \u0111\u00e3 cao h\u01a1n c\u1ea3 n\u0103m 2022 l\u00e0 7%, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng h\u01a1n 10 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng. Theo d\u1ef1 ki\u1ebfn, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 c\u1ee7a c\u1ea3 n\u0103m 2023 so v\u1edbi 2022 l\u00e0 h\u01a1n 48% (*), m\u1ed9t con s\u1ed1 \u00fd ngh\u0129a gi\u1eefa \u0111\u1ea7y r\u1eaby kh\u00f3 kh\u0103n c\u1ee7a 2023. T\u00ednh \u0111\u1ebfn nay, TM\u0110T \u0111\u00e3 chi\u1ebfm g\u1ea7n 70% t\u1ec9 tr\u1ecdng c\u1ee7a n\u1ec1n kinh t\u1ebf s\u1ed1 (B\u00e1o c\u00e1o k\u1ebft qu\u1ea3 th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 n\u0103m 2023 v\u00e0 k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 n\u0103m 2024 c\u1ee7a C\u1ee5c TM\u0110T & KTS).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

S\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean c\u1ee7a ch\u00fang t\u00f4i – C\u00f4ng ty C\u1ed5 ph\u1ea7n Khoa h\u1ecdc D\u1eef li\u1ec7u, kh\u00f4ng ph\u1ea3i Metric, m\u00e0 l\u00e0 Mua th\u00f4ng minh (Beecost) – ti\u1ec7n \u00edch gi\u00fap ng\u01b0\u1eddi mua h\u00e0ng ph\u00e1t hi\u1ec7n nh\u1eefng khuy\u1ebfn m\u1ea1i \u1ea3o v\u00e0 xem l\u1ecbch s\u1eed gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m. Ngay trong tu\u1ea7n \u0111\u1ea7u ti\u00ean ra m\u1eaft n\u0103m 2019, ti\u1ec7n \u00edch \u0111\u00e3 c\u00f3 5.000 ng\u01b0\u1eddi s\u1eed d\u1ee5ng v\u00e0 \u0111\u1ebfn nay \u0111\u00e3 c\u00e1n m\u1ed1c 60 tri\u1ec7u l\u01b0\u1ee3t ng\u01b0\u1eddi s\u1eed d\u1ee5ng h\u00e0ng tu\u1ea7n, h\u1ed7 tr\u1ee3 h\u01a1n 10 tri\u1ec7u l\u01b0\u1ee3t mua s\u1eafm h\u00e0ng th\u00e1ng.  <\/p>\n\n\n\n

N\u0103m 2020, khi \u0111\u1ea1i d\u1ecbch Covid-19 xu\u1ea5t hi\u1ec7n, th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n d\u1ecbch chuy\u1ec3n sang online, ch\u00fang t\u00f4i nhanh ch\u00f3ng n\u1eafm b\u1eaft t\u00ecnh h\u00ecnh v\u00e0 ng\u00e0y 31\/3\/2020, t\u00e0i li\u1ec7u Excel b\u00e1o c\u00e1o \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 s\u00e1ng l\u1eadp ho\u00e0n th\u00e0nh, g\u1ed3m c\u00e1c tr\u01b0\u1eddng th\u00f4ng tin c\u1ef1c k\u1ef3 c\u01a1 b\u1ea3n: Ng\u00e0nh h\u00e0ng, T\u00ean s\u1ea3n ph\u1ea9m, Link Shopee, Gi\u00e1 b\u00e1n, Ng\u00e0y \u0111\u0103ng, S\u1ed1 \u0111\u01a1n b\u00e1n 7 ng\u00e0y g\u1ea7n \u0111\u00e2y, S\u1ed1 \u0111\u01a1n b\u00e1n 1 th\u00e1ng g\u1ea7n \u0111\u00e2y, S\u1ed1 \u0111\u01a1n b\u00e1n 3 th\u00e1ng g\u1ea7n \u0111\u00e2y, S\u1ed1 \u0111\u01a1n 6 th\u00e1ng g\u1ea7n \u0111\u00e2y. V\u1edbi m\u1ee9c gi\u00e1 v\u00e0i tri\u1ec7u \u0111\u1ed3ng m\u1ed7i b\u1ea3n b\u00e1o c\u00e1o, ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 s\u1ef1 \u1ee7ng h\u1ed9 t\u1eeb h\u01a1n 10 kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean \u0111ang l\u00e0 nh\u00e0 b\u00e1n tr\u00ean c\u00e1c s\u00e0n TM\u0110T. Sau g\u1ea7n 3 th\u00e1ng l\u00e0m vi\u1ec7c c\u1eadt l\u1ef1c, ch\u00fang t\u00f4i v\u1eabn nh\u1edb nh\u01b0 in ng\u00e0y 18\/6\/2020, ng\u00e0y m\u00e0 n\u1ec1n t\u1ea3ng Metric v\u1edbi giao di\u1ec7n dashboard tr\u1ef1c quan d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m Marketing, nh\u00e0 b\u00e1n h\u00e0ng, ch\u1ee7 doanh nghi\u1ec7p mu\u1ed1n theo s\u00e1t th\u1ecb tr\u01b0\u1eddng, ch\u00ednh th\u1ee9c \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n

T\u00e2m ni\u1ec7m l\u1edbn: \u0111\u1ed3ng h\u00e0nh c\u00f9ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 kinh doanh TM\u0110T t\u1ea1i Vi\u1ec7t Nam th\u00f4ng minh h\u01a1n, c\u00f3 chi\u1ebfn l\u01b0\u1ee3c h\u01a1n b\u1eb1ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Song ch\u00fang t\u00f4i v\u1eabn lu\u00f4n th\u1eed nghi\u1ec7m b\u1eb1ng nh\u1eefng b\u01b0\u1edbc nh\u1ecf, \u0111\u1ec3 s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh th\u1eadt s\u1ef1 h\u1eefu \u00edch, k\u1ec3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin c\u1ea5p thi\u1ebft c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p c\u1ea7n tr\u01b0\u1edbc khi bung n\u1edf m\u1ea1nh m\u1ebd. Nh\u01b0 c\u00e1ch m\u00e0 Metric kh\u1edfi th\u00e0nh, m\u1ed9t t\u00e0i li\u1ec7u excel v\u00e0i tr\u0103m d\u00f2ng \u0111\u00e3 gi\u00fap ch\u00fang t\u00f4i \u1ee9ng bi\u1ebfn nhanh ch\u00f3ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 \u0111\u1ed9i ng\u0169 s\u00e1ng l\u1eadp x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n h\u01a1n cho d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi d\u00e0nh cho doanh nghi\u1ec7p. T\u1eeb kinh nghi\u1ec7m c\u1ee7a m\u00ecnh, ch\u00fang t\u00f4i tin r\u1eb1ng m\u1eb7c cho nh\u1eefng kh\u00f3 kh\u0103n, n\u1ebfu doanh nghi\u1ec7p nhanh nh\u1ea1y \u0111\u00f3n \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u1edbi quy\u1ebft \u0111\u1ecbnh kinh doanh ch\u00ednh x\u00e1c, v\u1eabn c\u00f3 th\u1ec3 l\u00e8o l\u00e1i c\u1ea3 t\u1eadp th\u1ec3 v\u01b0\u1ee3t s\u00f3ng gi\u00f3 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Trong 2 n\u0103m \u0111\u1ea7u ti\u00ean t\u1eeb khi Metric b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng, ch\u00fang t\u00f4i t\u1eadp trung 90% ngu\u1ed3n l\u1ef1c v\u00e0o ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, t\u1ed1i \u01b0u c\u00e1c b\u1ed9 t\u00ednh to\u00e1n v\u00e0 ph\u01b0\u01a1ng th\u1ee9c th\u1ed1ng k\u00ea d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng. B\u1edfi ch\u00fang t\u00f4i tin r\u1eb1ng ngu\u1ed3n s\u1ed1 li\u1ec7u \u0111\u1ea7y \u0111\u1ee7, ch\u00ednh x\u00e1c ch\u00ednh l\u00e0 c\u01a1 s\u1edf v\u1eefng ch\u1eafc nh\u1ea5t cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh kinh doanh. T\u1eebng b\u01b0\u1edbc, Metric ti\u1ebfp t\u1ee5c n\u00e2ng c\u1ea5p giao di\u1ec7n c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u01a1 b\u1ea3n tr\u00ean trang\u00a0metric.vn<\/a>. M\u1edf r\u1ed9ng ph\u1ea1m vi d\u1ecbch v\u1ee5 v\u1edbi gi\u1ea3i ph\u00e1p Enterprise cho doanh nghi\u1ec7p l\u1edbn v\u1edbi nhu c\u1ea7u v\u1ec1 d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng s\u00e2u h\u01a1n nh\u01b0: \u0110\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a kh\u00e1ch h\u00e0ng, Ki\u1ec3m so\u00e1t gi\u00e1,… \u0110\u1ed3ng th\u1eddi, v\u1eabn n\u1ed7 l\u1ef1c ph\u1ed1i h\u1ee3p c\u00f9ng Trung t\u00e2m Ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed (C\u1ee5c TM\u0110T & KTS \u2013 B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng) v\u00e0 Hi\u1ec7p h\u1ed9i TM\u0110T Vi\u1ec7t Nam VECOM tham gia ho\u1ea1t \u0111\u1ed9ng t\u1ea1i kh\u1eafp \u0111\u1ecba ph\u01b0\u01a1ng tr\u00ean c\u1ea3 n\u01b0\u1edbc nh\u1eb1m gi\u1edbi thi\u1ec7u v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng s\u1ee9c c\u1ea1nh tranh tr\u00ean n\u1ec1n t\u1ea3ng Ecommerce b\u1eb1ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Gi\u1ea3i th\u01b0\u1edfng \u0110\u00f3n \u0111\u1ea7u xu th\u1ebf (InnoTrend Establishment Award) trong khu\u00f4n kh\u1ed5 ch\u01b0\u01a1ng tr\u00ecnh Th\u00e1ch th\u1ee9c \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o Vi\u1ec7t Nam; Best Sollution Award trao b\u1edfi VECOM hay Gi\u1ea3i nh\u00ec h\u1ea1ng m\u1ee5c C\u00f4ng ngh\u1ec7 s\u1ed1 Tri\u1ec3n v\u1ecdng c\u1ee7a Nh\u00e2n t\u00e0i \u0110\u1ea5t Vi\u1ec7t trong n\u0103m 2023. L\u00e0 nh\u1eefng c\u00f4ng nh\u1eadn qu\u00fd gi\u00e1 c\u1ee7a gi\u1edbi chuy\u00ean gia v\u1ec1 t\u00ednh \u1ee9ng d\u1ee5ng v\u00e0 t\u00ednh hi\u1ec7u qu\u1ea3 m\u00e0 Metric c\u00f3 th\u1ec3 \u0111em l\u1ea1i. \u0110\u1ec3 ch\u00fang t\u00f4i nh\u00ecn l\u1ea1i ch\u00ednh m\u00ecnh, ti\u1ebfp t\u1ee5c n\u1ed7 l\u1ef1c t\u1eebng ng\u00e0y, c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. Nh\u01b0 c\u00e1ch m\u00e0 t\u1eebng th\u00e0nh vi\u00ean trong \u0111\u1ed9i ng\u0169 Metric \u0111\u00e3 c\u1ea7n m\u1eabn t\u00edch g\u00f3p 800 t\u1ec9 \u0111i\u1ec3m d\u1eef li\u1ec7u c\u1ee7a 5 s\u00e0n TM\u0110T l\u1edbn nh\u1ea5t Vi\u1ec7t Nam, 100 ng\u00e0n + website TM\u0110T… , \u0111\u00f3ng g\u00f3p s\u1ee9c nh\u1ecf v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng h\u1eefu h\u00ecnh c\u1ee7a g\u1ea7n 1000 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 ch\u00fang t\u00f4i c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ed3ng h\u00e0nh.<\/p>\n\n\n\n

Song c\u00f3 l\u1ebd \u0111\u00e1ng t\u1ef1 h\u00e0o h\u01a1n t\u1ea5t c\u1ea3, ch\u00ednh l\u00e0 vi\u1ec7c ch\u00fang t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng v\u1ec1 kho d\u1eef li\u1ec7u do t\u1eadp th\u1ec3 40 th\u00e0nh vi\u00ean chung tay vun \u0111\u1eafp, v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c \u1ee9ng d\u1ee5ng Ph\u00e2n t\u00edch d\u1eef li\u1ec7u Bigdata v\u00e0o v\u1eadn h\u00e0nh kinh doanh, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh \u0111\u1ea7y kh\u00f3 kh\u0103n ch\u00fang ta v\u1eeba \u0111i qua.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

D\u1ef1 b\u00e1o v\u1ec1 m\u1ed9t n\u0103m 2024 \u0111\u1ea7y th\u00e1ch th\u1ee9c ng\u1eadp tr\u00e0n tr\u00ean kh\u1eafp c\u00e1c k\u00eanh tin t\u1ee9c. Li\u1ec7u ta n\u00ean n\u1eb1m im \u0111\u1ee3i b\u00e3o qua hay \u1ee9ng bi\u1ebfn \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng?<\/p>\n\n\n\n

Ch\u00fang t\u00f4i tin r\u1eb1ng th\u00e1ch th\u1ee9c lu\u00f4n hi\u1ec7n h\u1eefu k\u1ec3 c\u1ea3 trong b\u1ed1i c\u1ea3nh c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i nh\u1ea5t! Ngh\u0129a l\u00e0, ch\u1ec9 khi ta n\u1eafm b\u1eaft k\u1ecbp th\u1eddi v\u00e0 “x\u1eed l\u00fd” kh\u00e9o l\u00e9o, c\u01a1 h\u1ed9i m\u1edbi th\u1ef1c s\u1ef1 tr\u1edf n\u00ean c\u00f3 gi\u00e1 tr\u1ecb. V\u00e0 \u0111i\u1ec1u n\u00e0y, ch\u01b0a bao gi\u1edd 100% d\u1ef1a v\u00e0o may m\u1eafn hay \u00e1n binh b\u1ea5t \u0111\u1ed9ng m\u00e0 c\u00f3 \u0111\u01b0\u1ee3c. <\/p>\n\n\n\n

B\u1ea1n th\u1ea5y \u0111\u1ea5y, ch\u00fang ta v\u1eabn \u0111ang s\u1edf h\u1eefu t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n TM\u0110T th\u1ea7n t\u1ed1c trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 v\u00e0 tr\u00ean th\u1ebf gi\u1edbi v\u1edbi quy m\u00f4 th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh. Th\u00f3i quen mua s\u1eafm qua m\u1ea1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00e0nh h\u00ecnh r\u00f5 n\u00e9t h\u01a1n bao gi\u1edd h\u1ebft. V\u00e0 nh\u00e0 b\u00e1n tr\u00ean s\u00e0n TM\u0110T ng\u00e0y c\u00e0ng chuy\u00ean nghi\u1ec7p v\u1edbi nh\u1eefng b\u01b0\u1edbc \u0111i \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n ng\u00e0y m\u1ed9t k\u1ef9 l\u01b0\u1ee1ng h\u01a1n. Trong khi 2023 ch\u1ee9ng ki\u1ebfn kho\u1ea3ng 100 ng\u00e0n nh\u00e0 b\u00e1n d\u1eebng ho\u1ea1t \u0111\u1ed9ng (kh\u00f4ng c\u00f3 \u0111\u01a1n b\u00e1n) (*). Ngh\u0129a l\u00e0 nh\u1eefng nh\u00e0 b\u00e1n kh\u00f4ng c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 k\u1ef9 l\u01b0\u1ee1ng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh, ho\u1eb7c h\u00e0nh \u0111\u1ed9ng theo c\u1ea3m t\u00ednh m\u00e0 kh\u00f4ng d\u1ef1a tr\u00ean c\u01a1 s\u1edf th\u1ef1c t\u1ebf n\u00e0o, s\u1ebd bu\u1ed9c ph\u1ea3i d\u1eebng ch\u00e2n. V\u00ec v\u1eady, quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1eddng h\u01b0\u1edbng kinh doanh nhanh, ch\u00ednh x\u00e1c c\u00e0ng tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft cho s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

Th\u00eam li\u1ec1u t\u00edch c\u1ef1c cho n\u0103m m\u1edbi r\u1ed9n r\u00e3, ng\u00e0y \u0111\u1ea7u n\u0103m \u0111\u1ed9i ng\u0169 Metric \u0111\u00e3 \u0111\u1eb7t ra nhi\u1ec1u m\u1ee5c ti\u00eau m\u1edbi: Gi\u1ea3m thi\u1ec3u \u0111\u1ed9 tr\u1ec5 c\u1eadp nh\u1eadt nh\u1eadt d\u1eef li\u1ec7u v\u00e0o h\u1ec7 tr\u1ed1ng ph\u00e2n t\u00edch Metric.vn xu\u1ed1ng c\u00f2n 1 ng\u00e0y; Ph\u00e1t tri\u1ec3n th\u00eam s\u1ea3n ph\u1ea9m m\u1edbi nh\u01b0 Price Alert; \u0111\u1ed3ng th\u1eddi ti\u1ebfp t\u1ee5c duy tr\u00ec \u0111\u1ed9 ph\u1ee7 d\u1eef li\u1ec7u >90%… Tin t\u01b0\u1edfng r\u1eb1ng, \u0111\u00e2y c\u0169ng l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb m\u1edbi m\u1ebb s\u1ebd gi\u00fap \u00edch hi\u1ec7u qu\u1ea3 h\u01a1n, ti\u1ebfp s\u1ee9c m\u1ea1nh m\u1ebd h\u01a1n cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p. Nh\u1eefng thay \u0111\u1ed5i n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c ch\u00fang t\u00f4i c\u1eadp nh\u1eadt li\u00ean t\u1ee5c trong n\u0103m nay.<\/p>\n\n\n\n

2024, Metric \u0111\u00e3 r\u1ea5t s\u1eb5n s\u00e0ng!<\/p>\n\n\n\n

H\u00e0 Thanh T\u00f9ng<\/p>\n\n\n\n

Ch\u1ee7 t\u1ecbch H\u0110QT, \u0110\u1ed3ng s\u00e1ng l\u1eadp<\/p>\n\n\n\n

(*) S\u1ed1 li\u1ec7u tr\u00edch t\u1eeb B\u00e1o c\u00e1o to\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng s\u00e0n B\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn 2023 v\u00e0 D\u1ef1 b\u00e1o 2024 do Metric th\u1ef1c hi\u1ec7n, d\u1ef1 ki\u1ebfn ph\u00e1t h\u00e0nh \u0111\u1ea7u th\u00e1ng 01\/2024.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

2023 \u0111i qua v\u1edbi 1 lo\u1ea1t th\u00e1ch th\u1ee9c: \u1ea3nh h\u01b0\u1edfng c\u1ee7a Covid-19 v\u1eabn c\u00f2n n\u1eb7ng n\u1ec1; b\u1ea5t \u1ed5n \u0111\u1ecba ch\u00ednh tr\u1ecb \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c tuy\u1ebfn...<\/p>\n","protected":false},"author":4,"featured_media":358,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,3],"tags":[],"class_list":["post-353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2024\/01\/z5036171445233_a7b218f39e80765b983b097ee00d3540.jpg?fit=2400%2C1200&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=353"}],"version-history":[{"count":1,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/353\/revisions"}],"predecessor-version":[{"id":359,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/353\/revisions\/359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/358"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}