{"id":347,"date":"2023-12-18T09:45:38","date_gmt":"2023-12-18T02:45:38","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=347"},"modified":"2023-12-18T09:45:39","modified_gmt":"2023-12-18T02:45:39","slug":"lap-ke-hoach-kinh-doanh-cuoi-nam-nganh-hang-dien-may-tren-nen-tang-ecommerce","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/lap-ke-hoach-kinh-doanh-cuoi-nam-nganh-hang-dien-may-tren-nen-tang-ecommerce\/","title":{"rendered":"L\u1eadp k\u1ebf ho\u1ea1ch kinh doanh cu\u1ed1i n\u0103m ng\u00e0nh h\u00e0ng \u0110i\u1ec7n m\u00e1y tr\u00ean n\u1ec1n t\u1ea3ng Ecommerce"},"content":{"rendered":"\n

Cu\u1ed1i n\u0103m l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c \u0111i\u1ec7n m\u00e1y khi doanh s\u1ed1 c\u00f3 th\u1ec3 \u0111\u1ea1t b\u1eb1ng m\u1ed9t n\u1eeda c\u1ea3 n\u0103m v\u1edbi ch\u1ec9 b\u1eb1ng 1\/4 th\u1eddi gian. V\u1eady l\u00e0m sao \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh ch\u00ednh x\u00e1c \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y? \u00a0<\/p>\n\n\n\n

Ng\u00e0nh h\u00e0ng \u0111i\u1ec7n gia d\u1ee5ng l\u1ea1c quan d\u1ecbp cu\u1ed1i n\u0103m<\/strong><\/p>\n\n\n\n

Trong m\u00f9a mua s\u1eafm d\u1ecbp cu\u1ed1i n\u0103m, t\u1ee7 l\u1ea1nh, m\u00e1y gi\u1eb7t, m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed,… \u0111ang l\u00e0 nh\u1eefng m\u00f3n \u0111\u1ed3 \u0111i\u1ec7n gia d\u1ee5ng \u0111\u1ee9ng \u0111\u1ea7u trong danh s\u00e1ch c\u1ea7n s\u1eafm s\u1eeda c\u1ee7a nhi\u1ec1u gia \u0111\u00ecnh Vi\u1ec7t. \u0110\u00e2y l\u00e0 k\u1ebft qu\u1ea3 khi n\u1ec1n kinh t\u1ebf c\u00f3 d\u1ea5u hi\u1ec7u ph\u1ee5c h\u1ed3i v\u00e0 v\u00f2ng tu\u1ea7n ho\u00e0n thay m\u1edbi b\u1eaft \u0111\u1ea7u tr\u1edf l\u1ea1i.   <\/p>\n\n\n\n

Theo b\u00e1o c\u00e1o c\u1ee7a T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea, m\u1ed7i gia \u0111\u00ecnh chi trung b\u00ecnh 8,4 tri\u1ec7u cho c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n gia d\u1ee5ng trong n\u0103m 2023. \u0110\u1ed3ng th\u1eddi hi\u1ec7n nay, m\u1eb7t h\u00e0ng n\u00e0y c\u0169ng chi\u1ebfm 9% t\u1ed5ng g\u00f3i ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n cho ng\u01b0\u1eddi Vi\u1ec7t. Ng\u00e0nh h\u00e0ng gia d\u00f9ng c\u0169ng \u0111\u00fang th\u1ee9 4 trong 11 nh\u00f3m ng\u00e0nh h\u00e0ng ch\u00ednh v\u1ec1 quy m\u00f4 ti\u00eau d\u00f9ng. \u0110\u00e1nh gi\u00e1 v\u1ec1 tri\u1ec3n v\u1ecdng c\u1ee7a ng\u00e0nh h\u00e0ng n\u00e0y, nhi\u1ec1u chuy\u00ean gia \u0111\u00e1nh gi\u00e1 \u0111\u1ea7y t\u00edch c\u1ef1c khi thu nh\u1eadp ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng t\u0103ng cao khi\u1ebfn y\u00eau c\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng m\u1eabu m\u00e3 nhi\u1ec1u h\u01a1n.<\/p>\n\n\n\n

N\u0103m 2023, Thi\u1ebft b\u1ecb \u0111i\u1ec7n gia d\u1ee5ng c\u1ee7a Vi\u1ec7t Nam c\u00f3 th\u1ec3 \u0111\u1ea1t doanh thu g\u1ea7n 200,000 t\u1ef7 \u0111\u1ed3ng (b\u00e1o c\u00e1o c\u1ee7a c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Statista). H\u00e0ng n\u0103m, t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh h\u00e0ng \u0111\u1ea1t m\u1ed1c 5,15% (CAGR 2023 – 2028).<\/p>\n\n\n\n

Cu\u1ed1i n\u0103m \u0111\u01b0\u1ee3c coi l\u00e0 m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m c\u1ee7a c\u00e1c gia \u0111\u00ecnh Vi\u1ec7t. V\u1edbi ph\u1ea7n \u0111\u00f4ng kh\u00e1ch h\u00e0ng \u1edf ph\u00e2n kh\u00fac trung c\u1ea5p, nh\u1eefng m\u1eb7t h\u00e0ng c\u1ea7n mua th\u01b0\u1eddng ph\u1ea3i th\u1eadt s\u1ef1 c\u1ea7n thi\u1ebft v\u1edbi c\u0103n nh\u00e0 c\u1ee7a h\u1ecd, x\u1ee9ng \u0111\u00e1ng v\u1edbi gi\u00e1 ti\u1ec1n v\u00ec \u0111\u00f3 l\u00e0 kho\u1ea3n thu nh\u1eadp h\u1ecd t\u00edch c\u00f3p trong c\u1ea3 m\u1ed9t n\u0103m tr\u1eddi. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e2n nh\u1eafc gi\u1eefa t\u1eebng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, \u0111\u1ed3ng th\u1eddi t\u00ecm ki\u1ebfm n\u01a1i n\u00e0o c\u00f3 m\u1ee9c b\u00e1n r\u1ebb nh\u1ea5t tr\u00ean c\u1ea3 th\u1ecb tr\u01b0\u1eddng online v\u00e0 th\u1ecb tr\u01b0\u1eddng offline. <\/p>\n\n\n\n

Ch\u00ednh v\u00ec v\u1eady, c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i, nh\u00e0 s\u1ea3n xu\u1ea5t c\u1ea7n th\u1ef1c s\u1ef1 nh\u1ea1y b\u00e9n trong vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01b0a t\u1edbi tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng. B\u1edfi ch\u1ec9 1 sai s\u00f3t trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh, doanh nghi\u1ec7p s\u1ebd b\u1ecf l\u1ee1 m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m, th\u1eadm ch\u00ed c\u00f2n mang \u0111\u1ebfn t\u00e1c d\u1ee5ng ng\u01b0\u1ee3c.   <\/p>\n\n\n\n

X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh ch\u00ednh x\u00e1c cho m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m<\/strong><\/p>\n\n\n\n

V l\u00e0 1 \u0111\u1ed1i t\u00e1c c\u1ee7a Metric ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c ph\u00e2n ph\u1ed1i c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n gia d\u1ee5ng. \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh ch\u00ednh x\u00e1c, doanh nghi\u1ec7p \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean c\u01a1 s\u1edf s\u1ed1 li\u1ec7u c\u1ee7a qu\u00fd IV\/2022. \u0110\u1ea7u ti\u00ean, V t\u00ecm hi\u1ec3u m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m so v\u1edbi c\u00e1c th\u00e1ng tr\u01b0\u1edbc \u0111\u00f3. Th\u00f4ng tin s\u1ebd gi\u00fap doanh nghi\u1ec7p d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c dung l\u01b0\u1ee3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y.<\/p>\n\n\n\n

Doanh s\u1ed1 qu\u00fd IV\/2022 c\u1ee7a ng\u00e0nh h\u00e0ng \u0111\u1ea1t m\u1ed1c 3.133 t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng 12% so v\u1edbi qu\u00fd III\/2022, \u0111\u1ed3ng th\u1eddi s\u1ed1 l\u01b0\u1ee3ng b\u00e1n c\u0169ng t\u0103ng 13%. N\u1ebfu \u00e1p d\u1ee5ng m\u1ee9c t\u0103ng tr\u01b0\u1edfng n\u00e0y v\u00e0o n\u0103m 2023, v\u1edbi 5.182 t\u1ef7 doanh thu \u0111\u1ea1t \u0111\u01b0\u1ee3c trong qu\u00fd III th\u00ec 3 th\u00e1ng cu\u1ed1i n\u0103m, s\u1ed1 ti\u1ec1n m\u00e0 ng\u00e0nh h\u00e0ng \u0111i\u1ec7n m\u00e1y mang l\u1ea1i cho c\u00e1c doanh nghi\u1ec7p tr\u00ean 4 s\u00e0n TM\u0110T (Shopee, Tiki, Lazada, Sendo) d\u1ef1 b\u00e1o \u0111\u1ea1t m\u1ee9c 5.803 t\u1ef7 \u0111\u1ed3ng. Ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, V s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng sinh l\u1eddi, l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 th\u1ecb ph\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

B\u01b0\u1edbc 2, t\u00ecm ki\u1ebfm nh\u00f3m s\u1ea3n ph\u1ea9m t\u0103ng tr\u01b0\u1edfng t\u1ed1t nh\u1ea5t. Trong m\u00f9a mua s\u1eafm n\u0103m 2022, Thi\u1ebft b\u1ecb \u0111i\u1ec7n gia d\u1ee5ng nh\u1ecf v\u00e0 Thi\u1ebft b\u1ecb \u0111i\u1ec7n gia d\u1ee5ng l\u1edbn l\u00e0 2 ng\u00e0nh h\u00e0ng c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng t\u1ed1t nh\u1ea5t so v\u1edbi qu\u00fd tr\u01b0\u1edbc \u0111\u00f3. C\u1ee5 th\u1ec3, Thi\u1ebft b\u1ecb \u0111i\u00ean gia d\u1ee5ng nh\u1ecf \u0111\u1ea1t 1.265 t\u1ef7 \u0111\u1ed3ng, Thi\u1ebft b\u1ecb \u0111\u1ea1t gia d\u1ee5ng l\u1edbn \u0111\u1ea1t 430.8 t\u1ef7 \u0111\u1ed3ng, l\u1ea7n l\u01b0\u1ee3t t\u0103ng tr\u01b0\u1edfng 18% v\u00e0 24% so v\u1edbi qu\u00fd tr\u01b0\u1edbc \u0111\u00f3. \u0110\u00e2y c\u0169ng l\u00e0 2 ng\u00e0nh h\u00e0ng \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n ti\u1ebfp t\u1ee5c b\u00e1n ch\u1ea1y v\u00e0o th\u1eddi \u0111i\u1ec3m cu\u1ed1i n\u0103m 2023. V ti\u1ebfp t\u1ee5c t\u1ee5c t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m xu h\u01b0\u1edbng thu\u1ed9c 2 ng\u00e0nh h\u00e0ng n\u00e0y tr\u00ean Metric. Trong \u0111\u00f3, robot h\u00fat b\u1ee5i hay m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. X\u00e1c \u0111\u1ecbnh t\u00ednh n\u0103ng, m\u1eabu m\u00e3 v\u00e0 kho\u1ea3ng gi\u00e1 l\u00e0 c\u00e1c b\u01b0\u1edbc cu\u1ed1i c\u00f9ng \u0111\u1ec3 doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u l\u1eadp k\u1ebf ho\u1ea1ch nh\u1eadp h\u00e0ng.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

K\u1ebft qu\u1ea3 cho th\u1ea5y, V \u0111ang kinh doanh t\u1ed1t trong 2 th\u00e1ng \u0111\u1ea7u qu\u00fd IV c\u1ee7a n\u0103m 2023. D\u1ef1 b\u00e1o trong nh\u1eefng l\u1ec5 mua s\u1eafm t\u1edbi \u0111\u00e2y nh\u01b0 Noel, t\u1ebft d\u01b0\u01a1ng l\u1ecbch, t\u1ebft \u00e2m l\u1ecbch,\u2026 khi nhu c\u1ea7u d\u1ecdn nh\u00e0 c\u1ee7a ng\u01b0\u1eddi d\u00e2n t\u0103ng cao, c\u00e1c  s\u1ea3n ph\u1ea9m nh\u01b0 robot h\u00fat b\u1ee5i c\u1ee7a V srx ti\u1ebfp t\u1ee5c b\u00e1n ch\u1ea1y.<\/p>\n\n\n\n

Metric hy v\u1ecdng s\u1ed1 li\u1ec7u th\u1ecb tr\u01b0\u1eddng do Metric cung c\u1ea5p s\u1ebd h\u1ed7 tr\u1ee3 h\u1eefu hi\u1ec7u cho c\u00e1c nh\u00e0 b\u00e1n trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng tr\u00ean c\u00e1c k\u00eanh Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cu\u1ed1i n\u0103m l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c \u0111i\u1ec7n m\u00e1y khi doanh s\u1ed1 c\u00f3 th\u1ec3 \u0111\u1ea1t b\u1eb1ng m\u1ed9t...<\/p>\n","protected":false},"author":4,"featured_media":350,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,3],"tags":[],"class_list":["post-347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/12\/Screenshot_1-1.png?fit=717%2C472&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=347"}],"version-history":[{"count":1,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/347\/revisions"}],"predecessor-version":[{"id":351,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/347\/revisions\/351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/350"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}