{"id":335,"date":"2023-11-04T10:46:28","date_gmt":"2023-11-04T03:46:28","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=335"},"modified":"2023-11-04T10:46:31","modified_gmt":"2023-11-04T03:46:31","slug":"bao-cao-thi-truong-san-tmdt-nganh-hang-me-be-9-thang-dau-nam-2023","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/bao-cao-thi-truong-san-tmdt-nganh-hang-me-be-9-thang-dau-nam-2023\/","title":{"rendered":"B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng s\u00e0n TM\u0110T ng\u00e0nh h\u00e0ng M\u1eb9 & B\u00e9 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2023"},"content":{"rendered":"\n

3 qu\u00fd \u0111\u1ea7u n\u0103m 2023 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh thu \u0111\u1ea7y t\u00edch c\u1ef1c c\u1ee7a Ng\u00e0nh h\u00e0ng M\u1eb9 & B\u00e9 tr\u00ean 5 s\u00e0n TM\u0110T l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay. T\u1ed5ng doanh s\u1ed1 c\u00e1n m\u1ed1c <\/em>8.708 t\u1ef7 \u0111\u1ed3ng,<\/em><\/strong> cao h\u01a1n<\/em> 57% <\/em><\/strong>so v\u1edbi c\u00f9ng k\u1ef3 2022. \u0110\u1ed3ng th\u1eddi, s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00e3 b\u00e1n c\u0169ng l\u00ean t\u1edbi 56,6 tri\u1ec7u – t\u0103ng 54%. B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng s\u00e0n TM\u0110T do c\u00e1c chuy\u00ean gia d\u1eef li\u1ec7u Metric th\u1ef1c hi\u1ec7n \u0111\u1ed9c l\u1eadp s\u1ebd cung c\u1ea5p g\u00f3c nh\u00ecn t\u1ed5ng quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng mua s\u1eafm tr\u1ef1c tuy\u1ebfn, xu h\u01b0\u1edbng v\u00e0 d\u1ef1 b\u00e1o m\u00f9a mua s\u1eafm l\u1edbn nh\u1ea5t cu\u1ed1i n\u0103m 2023. C\u00f9ng ch\u00fang t\u00f4i \u0111i\u1ec3m qua nh\u1eefng \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t.  <\/em><\/p>\n\n\n\n

S\u1eefa c\u00f4ng th\u1ee9c & Th\u1ef1c ph\u1ea9m cho b\u00e9 d\u1eabn \u0111\u1ea7u ng\u00e0nh h\u00e0ng<\/strong><\/p>\n\n\n\n

V\u1edbi 1.544,2 t\u1ef7 \u0111\u1ed3ng thu v\u1ec1 trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2023, S\u1eefa c\u00f4ng th\u1ee9c & Th\u1ef1c ph\u1ea9m cho b\u00e9 \u0111ang l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m \u0111em l\u1ea1i doanh thu nhi\u1ec1u cho ng\u00e0nh h\u00e0ng M\u1eb9 & B\u00e9. Tuy nhi\u00ean, so s\u00e1nh v\u1edbi c\u00f9ng k\u1ef3 2022, \u0110\u1ed3 d\u00f9ng ph\u00f2ng ng\u1ee7 cho b\u00e9 m\u1edbi cho th\u1ea5y s\u1ef1 b\u1ee9t ph\u00e1 \u0111\u00e1ng kinh ng\u1ea1c khi t\u0103ng tr\u01b0\u1edfng l\u00ean t\u1edbi 104%. <\/p>\n\n\n\n

\u1ede chi\u1ec1u ng\u01b0\u1ee3c l\u1ea1i, 3 nh\u00f3m h\u00e0ng An to\u00e0n cho b\u00e9, M\u1eb9 & B\u00e9 kh\u00e1c, B\u1ed9 & G\u00f3i qu\u00e0 t\u1eb7ng ch\u1ee9ng ki\u1ebfn t\u00ecnh h\u00ecnh kinh doanh kh\u00f4ng m\u1ea5y t\u00edch c\u1ef1c khi suy gi\u1ea3m l\u1ea7n l\u01b0\u1ee3t 7%, 6% v\u00e0 33%.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Gi\u00e1 r\u1ebb ti\u1ebfp t\u1ee5c chi\u1ebfm \u01b0u th\u1ebf<\/strong><\/p>\n\n\n\n

X\u00e9t s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra theo ph\u00e2n kh\u00fac gi\u00e1, m\u1ee9c 0 – 100 ngh\u00ecn \u0111\u1ed3ng \u0111ang l\u00e0 kho\u1ea3ng gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1edbi 62% th\u1ecb ph\u1ea7n. L\u1ea7n l\u01b0\u1ee3t x\u1ebfp theo sau l\u00e0 ph\u00e2n kh\u00fac gi\u00e1 200 ngh\u00ecn – 500 ngh\u00ecn v\u00e0 100 ngh\u00ecn – 200 ngh\u00ecn.  D\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y, ph\u00e2n kh\u00fac gi\u00e1 r\u1ebb v\u1eabn \u0111ang \u0111\u01b0\u1ee3c c\u00e1c kh\u00e1ch h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng E-Commerce \u01b0a chu\u1ed9ng.<\/p>\n\n\n\n

Tuy nhi\u00ean, 200 ngh\u00ecn \u0111\u1ebfn 500 ngh\u00ecn m\u1edbi l\u00e0 kho\u1ea3ng gi\u00e1 mang l\u1ea1i doanh thu nhi\u1ec1u nh\u1ea5t cho ng\u00e0nh h\u00e0ng. Thu nh\u1eadp b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi ng\u00e0y c\u00e0ng n\u00e2ng cao gi\u00fap c\u00e1c b\u1eadc ph\u1ee5 huynh c\u00f3 th\u1ec3 \u201cm\u1ea1nh tay\u201d h\u01a1n v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u00e0nh cho b\u00e9, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan t\u1edbi s\u1ee9c kho\u1ebb.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

D\u1ef1 b\u00e1o v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh so v\u1edbi qu\u00fd 4 n\u0103m 2022 so v\u1edbi qu\u00fd 3 n\u0103m 2022 l\u00e0 8%, doanh s\u1ed1 qu\u00fd<\/p>\n\n\n\n

4 n\u0103m 2023 \u0111\u1ea1t h\u01a1n 3260 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng (S\u1ed1 li\u1ec7u kh\u00f4ng bao g\u1ed3m Tiktok), nh\u00f3m h\u00e0ng d\u1ef1 b\u00e1o ti\u1ebfp t\u1ee5c \u0111\u1ea1t doanh s\u1ed1 v\u00e0 t\u0103ng tr\u01b0\u1edfng cao qu\u00fd 4 n\u0103m 2023 l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m T\u00e3, b\u1ec9m.<\/p>\n\n\n\n

Chi ti\u1ebft b\u00e1o c\u00e1o, vui l\u00f2ng truy c\u1eadp t\u1ea1i: <\/strong>https:\/\/tinyurl.com\/momandbabyreport2023<\/strong><\/a>  <\/strong><\/p>\n\n\n\n

N\u1ebfu c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o li\u00ean quan t\u1edbi \u1ea5n ph\u1ea9m ho\u1eb7c c\u1ea7n th\u00f4ng tin cho m\u1ee5c \u0111\u00edch vi\u1ebft b\u00e0i nh\u1eb1m cung c\u1ea5p g\u00f3c nh\u00ecn ch\u00ednh x\u00e1c nh\u1ea5t cho \u0111\u1ed9c gi\u1ea3, vui l\u00f2ng li\u00ean h\u1ec7: marketing@metric.vn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

3 qu\u00fd \u0111\u1ea7u n\u0103m 2023 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh thu \u0111\u1ea7y t\u00edch c\u1ef1c c\u1ee7a Ng\u00e0nh h\u00e0ng M\u1eb9 & B\u00e9 tr\u00ean 5 s\u00e0n TM\u0110T l\u1edbn...<\/p>\n","protected":false},"author":4,"featured_media":338,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,3],"tags":[],"class_list":["post-335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/11\/Screenshot_1.png?fit=788%2C448&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=335"}],"version-history":[{"count":1,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/335\/revisions"}],"predecessor-version":[{"id":339,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/335\/revisions\/339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/338"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}