{"id":330,"date":"2023-11-03T14:57:35","date_gmt":"2023-11-03T07:57:35","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=330"},"modified":"2023-11-03T14:57:36","modified_gmt":"2023-11-03T07:57:36","slug":"bao-cao-thi-truong-san-tmdt-quy-iii-2023","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/bao-cao-thi-truong-san-tmdt-quy-iii-2023\/","title":{"rendered":"B\u00c1O C\u00c1O TH\u1eca TR\u01af\u1edcNG S\u00c0N TM\u0110T QU\u00dd III\/2023"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Qu\u00fd III\/2023 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh thu v\u01b0\u1ee3t b\u1eadc c\u1ee7a 5 s\u00e0n TM\u0110T l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay. T\u1ed5ng doanh thu 9 th\u00e1ng \u0111\u1ea7u n\u0103m n\u0103m 2023 c\u00e1n m\u1ed1c <\/em><strong><em>163 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/em><\/strong><em>, \u0111\u00e3 cao h\u01a1n <\/em><strong><em>7% <\/em><\/strong><em>t\u1ed5ng doanh thu c\u1ea3 n\u0103m 2022 v\u00e0 chi\u1ebfm kho\u1ea3ng <\/em><strong><em>3,5%<\/em><\/strong><em> t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng (T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea \u01b0\u1edbc \u0111\u1ea1t 4.567.835 t\u1ef7 \u0111\u1ed3ng). \u0110\u00e2y l\u00e0 con s\u1ed1 \u0111\u1ea7y t\u00edch c\u1ef1c trong b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf v\u1eabn c\u00f2n nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng. B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng s\u00e0n TM\u0110T do c\u00e1c chuy\u00ean gia d\u1eef li\u1ec7u Metric th\u1ef1c hi\u1ec7n \u0111\u1ed9c l\u1eadp s\u1ebd cung c\u1ea5p g\u00f3c nh\u00ecn t\u1ed5ng quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng mua s\u1eafm tr\u1ef1c tuy\u1ebfn, xu h\u01b0\u1edbng v\u00e0 d\u1ef1 b\u00e1o m\u00f9a mua s\u1eafm l\u1edbn nh\u1ea5t cu\u1ed1i n\u0103m 2023. C\u00f9ng ch\u00fang t\u00f4i \u0111i\u1ec3m qua nh\u1eefng \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t. <\/em><em>&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Shopmall ti\u1ebfp t\u1ee5c l\u00e0 xu h\u01b0\u1edbng<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong qu\u00fd III\/2023, Shopmall cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u1ec1 doanh thu v\u01b0\u1ee3t b\u1eadc t\u0103ng 80,86% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2022. \u0110\u1ed3ng th\u1eddi, th\u1ecb ph\u1ea7n c\u1ee7a shopmall c\u0169ng gia t\u0103ng th\u00eam 6%.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"327\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/11\/1-1.png?resize=512%2C327&#038;ssl=1\" alt=\"\" class=\"wp-image-331\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/11\/1-1.png?w=512&amp;ssl=1 512w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/11\/1-1.png?resize=300%2C192&amp;ssl=1 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1eb7c d\u00f9 ph\u1ea7n l\u1edbn c\u00e1c nh\u00e0 b\u00e1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T hi\u1ec7n v\u1eabn l\u00e0 shop th\u01b0\u1eddng, tuy nhi\u00ean theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a Metric d\u1ef1a tr\u00ean ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u th\u1ecb tr\u01b0\u1eddng trong 3 n\u0103m v\u1eeba qua, shopmall s\u1ebd v\u1eabn l\u00e0 xu h\u01b0\u1edbng chuy\u1ec3n d\u1ecbch tr\u00ean s\u00e0n c\u1ee7a c\u00e1c doanh nghi\u1ec7p d\u00f9 ho\u1ea1t \u0111\u1ed9ng trong b\u1ea5t k\u1ef3 ng\u00e0nh h\u00e0ng n\u00e0o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y nh\u1ea5t t\u1ea1i ng\u00e0nh Th\u1eddi trang n\u1eef v\u00e0 Nh\u00e0 c\u1eeda &amp; \u0110\u1eddi s\u1ed1ng, doanh thu shopmall c\u1ee7a 2 ng\u00e0nh h\u00e0ng n\u00e0y \u0111\u00e3 t\u0103ng l\u1ea7n l\u01b0\u1ee3t 113% v\u00e0 104%. T\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay, th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi mua s\u1ea3n ph\u1ea9m Th\u1eddi trang n\u1eef v\u00e0 Nh\u00e0 c\u1eeda &amp; \u0110\u1eddi s\u1ed1ng th\u01b0\u1eddng s\u1ebd quan t\u00e2m \u0111\u1ebfn xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t, ki\u1ec3u d\u00e1ng, thi\u1ebft k\u1ebf ho\u1eb7c c\u00f4ng d\u1ee5ng nhi\u1ec1u h\u01a1n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y gi\u00fap nhi\u1ec1u nh\u00e0 b\u00e1n nh\u1ecf l\u1ebb v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u \u0111\u1ea5t \u0111\u1ec3 kinh doanh. Tuy nhi\u00ean, vi\u1ec7c shopmall ng\u00e0y c\u00e0ng chi\u1ebfm \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n, ngh\u0129a l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 quan t\u00e2m nhi\u1ec1u h\u01a1n t\u1edbi uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, bu\u1ed9c c\u00e1c nh\u00e0 b\u00e1n c\u1ea7n thay \u0111\u1ed5i c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. D\u1ecbch chuy\u1ec3n l\u00ean shopmall \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 ph\u1ee7 v\u00e0 uy t\u00edn tr\u00ean n\u1ec1n t\u1ea3ng Ecommerce, nh\u1eadn \u0111\u01b0\u1ee3c t\u1ed1i \u0111a c\u00e1c quy\u1ec1n l\u1ee3i v\u00e0 ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 (v\u00ed d\u1ee5 h\u1ed7 tr\u1ee3 m\u00e3 gi\u1ea3m gi\u00e1 ho\u1eb7c tr\u1ee3 gi\u00e1 trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh l\u1edbn),&#8230; s\u1ebd l\u00e0 h\u01b0\u1edbng \u0111i ch\u00ednh trong giai \u0111o\u1ea1n hi\u1ec7n nay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ng\u00e0nh h\u00e0ng \u0110i\u1ec7n tho\u1ea1i &#8211; M\u00e1y t\u00ednh b\u1ea3ng: Ho\u1eb7c l\u00e0 cao c\u1ea5p, ho\u1eb7c l\u00e0 gi\u00e1 r\u1ebb<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi doanh thu 4.338 t\u1ef7 \u0111\u1ed3ng, \u0110i\u1ec7n tho\u1ea1i &#8211; M\u00e1y t\u00ednh b\u1ea3ng thu\u1ed9c top 5 ng\u00e0nh h\u00e0ng c\u00f3 doanh s\u1ed1 cao nh\u1ea5t tr\u00ean t\u1ed5ng c\u00e1c s\u00e0n TM\u0110T Shopee, Lazada, Tiktok Shop, Tiki, Sendo trong qu\u00fd III\/2023. \u0110\u00e2y c\u0169ng l\u00e0 ng\u00e0nh h\u00e0ng c\u00f3 s\u1ef1 b\u1ee9t t\u1ed1c ngo\u1ea1n m\u1ee5c khi t\u0103ng tr\u01b0\u1edfng t\u1edbi 61% so v\u1edbi c\u00f9ng k\u1ef3 2022, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a 6.198 tri\u1ec7u s\u1ea3n ph\u1ea9m t\u1edbi tay kh\u00e1ch h\u00e0ng. 4 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 doanh thu cao nh\u1ea5t ng\u00e0nh h\u00e0ng kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, l\u1ea7n l\u01b0\u1ee3t l\u00e0 Apple, SamSung, Xiaomi v\u00e0 Oppo. Tuy nhi\u00ean, h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u00f3m ng\u00e0nh n\u00e0y tr\u00ean s\u00e0n TM\u0110T c\u00f3 1 chi ti\u1ebft v\u00f4 c\u00f9ng \u0111\u1ed9c \u0111\u00e1o m\u00e0 c\u00e1c nh\u00e0 b\u00e1n, nh\u00e0 ph\u00e2n ph\u1ed1i kh\u00f4ng th\u1ec3 b\u1ecf qua. \u0110\u00f3 l\u00e0, s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ef1c \u0111\u1eaft ti\u1ec1n ho\u1eb7c c\u1ef1c r\u1ebb s\u1ebd mang l\u1ea1i nhi\u1ec1u doanh s\u1ed1 h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m t\u1ea7m trung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u1ee5 th\u1ec3, kho\u1ea3ng gi\u00e1 t\u1eeb 2 tri\u1ec7u &#8211; 5 tri\u1ec7u v\u00e0 20 tri\u1ec7u &#8211; 25 tri\u1ec7u \u0111\u1ec1u mang v\u1ec1 cho c\u00e1c Shopee, Lazada, Tiki, Sendo h\u01a1n 300 t\u1ef7 \u0111\u1ed3ng. \u0110i\u1ec1u n\u00e0y \u0111i ng\u01b0\u1ee3c l\u1ea1i suy ngh\u0129 chung c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi r\u1eb1ng 5 tri\u1ec7u &#8211; 20 tri\u1ec7u m\u1edbi l\u00e0 kho\u1ea3ng gi\u00e1 ph\u1ed5 bi\u1ebfn c\u1ee7a nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"312\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/11\/2-1.png?resize=512%2C312&#038;ssl=1\" alt=\"\" class=\"wp-image-332\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/11\/2-1.png?w=512&amp;ssl=1 512w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/11\/2-1.png?resize=300%2C183&amp;ssl=1 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u00fd IV\/2023, ng\u00e0nh h\u00e0ng n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n khi s\u1ebd c\u00f3 1 lo\u1ea1t c\u00e1c m\u1eabu \u0111i\u1ec7n tho\u1ea1i m\u1edbi d\u1ef1 ki\u1ebfn \u0111\u01b0\u1ee3c tung ra d\u1ecbp cu\u1ed1i n\u0103m c\u00f9ng nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i s\u1ebd khi\u1ebfn m\u1ee9c gi\u00e1 s\u1ea3n ph\u1ea9m \u201cc\u0169\u201d \u201cm\u1ec1m\u201d h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi th\u1eddi \u0111i\u1ec3m ra m\u1eaft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>49,5 ngh\u00ecn nh\u00e0 b\u00e1n d\u1eebng ho\u1ea1t \u0111\u1ed9ng, th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So v\u1edbi Qu\u00fd III\/2022, Qu\u00fd III\/2023 ti\u1ebfp t\u1ee5c ch\u1ee9ng ki\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m m\u1ea1nh s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n khi m\u1ee9c gi\u1ea3m \u0111\u00e3 l\u00ean t\u1edbi 12%. Nguy\u00ean do \u0111\u1ea7u ti\u00ean \u0111\u1ebfn t\u1eeb nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1ch quan c\u1ee7a th\u1ecb tr\u01b0\u1eddng. N\u1ec1n kinh t\u1ebf trong n\u01b0\u1edbc 9 th\u00e1ng \u0111\u1ea7u n\u0103m \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00f4ng \u00edt kh\u00f3 kh\u0103n, th\u00e1ch th\u1ee9c khi t\u00ecnh h\u00ecnh kinh t\u1ebf chung c\u1ee7a th\u1ebf gi\u1edbi v\u1eabn c\u00f2n nhi\u1ec1u b\u1ea5t \u1ed5n. \u0110\u1ed3ng th\u1eddi,vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang \u201cth\u1eaft l\u01b0ng bu\u1ed9c b\u1ee5ng\u201d v\u00e0 ng\u00e0y c\u00e0ng t\u00ednh to\u00e1n c\u1ea9n th\u1eadn h\u01a1n trong chi ti\u00eau \u0111\u00e3 tr\u1ef1c ti\u1ebfp t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c t\u1edbi c\u00e1c nh\u00e0 b\u00e1n tr\u00ean s\u00e0n TM\u0110T.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, nhi\u1ec1u nh\u00e0 b\u00e1n b\u1ecb bu\u1ed9c r\u1eddi kh\u1ecfi s\u00e2n ch\u01a1i TM\u0110T l\u1ea1i \u0111\u1ebfn t\u1eeb ch\u00ednh y\u1ebfu t\u1ed1 ch\u1ee7 quan c\u1ee7a doanh nghi\u1ec7p. Trong \u0111\u00f3, nh\u1eefng sai l\u1ea7m m\u00e0 c\u00e1c nh\u00e0 b\u00e1n nh\u1ecf l\u1ebb th\u01b0\u1eddng m\u1eafc ph\u1ea3i ch\u00ednh l\u00e0 kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee5 th\u1ec3, ch\u01b0a t\u00ecm hi\u1ec3u k\u1ef9 th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi nh\u1eadp h\u00e0ng\/s\u1ea3n xu\u1ea5t, chi ph\u00ed v\u1eadn h\u00e0nh ch\u01b0a \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd,&#8230; Trong t\u01b0\u01a1ng lai g\u1ea7n, n\u1ec1n t\u1ea3ng TM\u0110T s\u1ebd ng\u00e0y c\u00e0ng chuy\u00ean nghi\u1ec7p v\u00e0 tr\u1edf th\u00e0nh s\u00e2n ch\u01a1i ch\u00ednh c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p c\u00f3 m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u1ea5u \u0111\u00e1o; n\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 c\u00e0ng th\u00ec vi\u1ec7c r\u1eddi kh\u1ecfi th\u1ecb tr\u01b0\u1eddng l\u00e0 h\u1ec7 qu\u1ea3 t\u1ea5t y\u1ebfu s\u1ebd x\u1ea3y ra.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00fd III\/2023 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh thu v\u01b0\u1ee3t b\u1eadc c\u1ee7a 5 s\u00e0n TM\u0110T l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay. T\u1ed5ng doanh thu 9&#46;&#46;&#46;<\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,3],"tags":[],"class_list":["post-330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research","category-metric"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B\u00c1O C\u00c1O TH\u1eca TR\u01af\u1edcNG S\u00c0N TM\u0110T QU\u00dd III\/2023 - Metric Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metric.vn\/insights\/bao-cao-thi-truong-san-tmdt-quy-iii-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00c1O C\u00c1O TH\u1eca TR\u01af\u1edcNG S\u00c0N TM\u0110T QU\u00dd III\/2023 - Metric Insights\" \/>\n<meta property=\"og:description\" content=\"Qu\u00fd III\/2023 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh thu v\u01b0\u1ee3t b\u1eadc c\u1ee7a 5 s\u00e0n TM\u0110T l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay. 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