{"id":324,"date":"2023-11-02T09:56:20","date_gmt":"2023-11-02T02:56:20","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=324"},"modified":"2023-11-02T09:57:38","modified_gmt":"2023-11-02T02:57:38","slug":"nganh-hang-me-be-xac-dinh-dung-dung-luong-thi-truong-giup-doanh-nghiep-luon-tru-trong-top-10-doanh-so-tren-san","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/nganh-hang-me-be-xac-dinh-dung-dung-luong-thi-truong-giup-doanh-nghiep-luon-tru-trong-top-10-doanh-so-tren-san\/","title":{"rendered":"Ng\u00e0nh h\u00e0ng M\u1eb9 & B\u00e9: X\u00e1c \u0111\u1ecbnh \u0111\u00fang dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p lu\u00f4n tr\u1ee5 trong Top 10 doanh s\u1ed1 tr\u00ean s\u00e0n"},"content":{"rendered":"\n

1 Chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u00fang c\u1ea7n x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ch\u00ednh x\u00e1c. Tuy nhi\u00ean, v\u1edbi ri\u00eang ng\u00e0nh M\u1eb9 & B\u00e9 tr\u00ean n\u1ec1n t\u1ea3ng TM\u0110T, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng khi s\u1ea3n ph\u1ea9m \u1ea3o, s\u1ea3n ph\u1ea9m nhi\u1ec5u xu\u1ea5t hi\u1ec7n tr\u00e0n lan.<\/p>\n\n\n\n

Ng\u00e0nh h\u00e0ng M\u1eb9 & B\u00e9 c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba ph\u00e1t tri\u1ec3n <\/strong><\/p>\n\n\n\n

Theo b\u00e1o c\u00e1o c\u1ee7a Euromonitor, doanh thu s\u1ea3n ph\u1ea9m M\u1eb9 v\u00e0 B\u00e9 t\u1ea1i Vi\u1ec7t Nam (bao g\u1ed3m qu\u1ea7n \u00e1o tr\u1ebb em, c\u00e1c s\u1ea3n ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u1ebb em v\u00e0 th\u1ef1c ph\u1ea9m tr\u1ebb em) \u0111\u1ea1t kho\u1ea3ng 50.100 t\u1ef7 \u0111\u1ed3ng trong n\u0103m 2021 v\u00e0 d\u1ef1 ki\u1ebfn m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng kho\u1ea3ng 7.3%\/n\u0103m s\u1ebd \u0111\u01b0\u1ee3c duy tr\u00ec trong giai \u0111o\u1ea1n t\u1eeb 2021 – 2025. Nielsen \u01b0\u1edbc t\u00ednh, doanh thu c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1t quy m\u00f4 7 t\u1ef7 USD, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng l\u1edbn. <\/p>\n\n\n\n

Kh\u00f4ng kh\u00f3 hi\u1ec3u khi ng\u00e0nh h\u00e0ng n\u00e0y nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c khi \u0111ang s\u1edf h\u1eefu 3 y\u1ebfu t\u1ed1 l\u00e0m \u0111\u1ed9ng l\u1ef1c ph\u00e1t tri\u1ec3n. \u0110\u1ea7u ti\u00ean, theo b\u00e1o c\u00e1o c\u1ee7a Danso.org, m\u1ed7i ng\u00e0y trung b\u00ecnh c\u00f3 3887 tr\u1ebb em \u0111\u01b0\u1ee3c sinh ra t\u1ea1i Vi\u1ec7t Nam. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o ti\u1ec1n \u0111\u1ec1 \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u01b0\u1ee3ng c\u1ea7u ng\u00e0y m\u1ed9t l\u1edbn, qua \u0111\u00f3 tr\u1ef1c ti\u1ebfp m\u1edf r\u1ed9ng s\u00e2n ch\u01a1i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u M\u1eb9 & B\u00e9.<\/p>\n\n\n\n

Th\u1ee9 hai, thu nh\u1eadp b\u00ecnh qu\u00e2n n\u00e2ng cao gi\u00fap n\u0103ng chi ti\u00eau t\u0103ng l\u00ean, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng kh\u00f4ng \u201cti\u1ebfc tay\u201d v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u00e0nh cho b\u00e9. Cu\u1ed1i c\u00f9ng, c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i online ph\u00e1t tri\u1ec3n m\u1ea1nh \u0111\u00e3 th\u00fac \u0111\u1ea9y m\u1ea1nh m\u1ebd doanh thu ng\u00e0nh h\u00e0ng n\u00e0y trong nhi\u1ec1u n\u0103m g\u1ea7n \u0111\u00e2y. <\/p>\n\n\n\n

Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng \u0111ang l\u00e0 n\u01a1i c\u1ea1nh tranh v\u00f4 c\u00f9ng kh\u1eafc nghi\u1ec7t c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u00e2u n\u0103m v\u00e0 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c uy t\u00edn trong l\u00f2ng kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, theo nghi\u00ean c\u1ee9u c\u1ee7a Euromonitor International v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng cha m\u1eb9 Vi\u1ec7t Nam cho th\u1ea5y: nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf (t\u1eeb c\u00e1c n\u01b0\u1edbc Ch\u00e2u \u00c2u, \u00dac, M\u1ef9,…) th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng h\u01a1n b\u1edfi kh\u1ea3 n\u0103ng l\u00e0m s\u1ea1ch m\u00e0 kh\u00f4ng g\u00e2y k\u00edch \u1ee9ng cho da b\u00e9, ng\u01b0\u1eddi d\u00e2n th\u00e0nh th\u1ecb quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m trong khi ng\u01b0\u1eddi n\u00f4ng th\u00f4n ch\u00fa tr\u1ecdng ch\u1ee7 y\u1ebfu v\u00e0o gi\u00e1 th\u00e0nh.<\/p>\n\n\n\n

Nghi\u00ean c\u1ee9u \u0111\u00fang \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng n\u1ebfu c\u00e1c doanh nghi\u1ec7p mu\u1ed1n ph\u00e1t tri\u1ec3n trong ng\u00e0nh h\u00e0ng n\u00e0y. Tuy nhi\u00ean, tr\u00ean n\u1ec1n t\u1ea3ng E-Commerce, c\u00f4ng \u0111o\u1ea1n n\u00e0y kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng khi t\u00ecnh tr\u1ea1ng \u0111\u01a1n \u1ea3o, s\u1ea3n ph\u1ea9m nhi\u1ec1u,… xu\u1ea5t hi\u1ec7n tr\u00e0n lan.       <\/p>\n\n\n\n

2 b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh \u0111\u00fang dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng ng\u00e0nh h\u00e0ng M\u1eb9 & B\u00e9<\/strong><\/p>\n\n\n\n

S – 1 \u0111\u1ed1i t\u00e1c c\u1ee7a Metric l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t ng\u00e0nh h\u00e0ng M\u1eb9 & B\u00e9. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p lu\u00f4n h\u01b0\u1edbng t\u1edbi m\u1ed9t m\u1ee5c ti\u00eau l\u00e0 gi\u00fap c\u00e1c b\u00e0 m\u1eb9 ch\u0103m s\u00f3c con m\u1ed9t c\u00e1ch th\u00f4ng minh, khoa h\u1ecdc v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n. <\/p>\n\n\n\n

L\u00e0 th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn v\u00e0 l\u00e2u n\u0103m, s\u1ea3n ph\u1ea9m c\u1ee7a S \u0111\u00e3 hi\u1ec7n di\u1ec7n tr\u00ean nhi\u1ec1u chu\u1ed7i hi\u1ec7u thu\u1ed1c v\u00e0 c\u00e1c c\u1eeda h\u00e0ng M\u1eb9 & B\u00e9. Khi n\u1ec1n t\u1ea3ng E-Commerce ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n t\u1ea1i Vi\u1ec7t Nam, doanh nghi\u1ec7p c\u0169ng nhanh ch\u00f3ng quy\u1ebft \u0111\u1ecbnh \u0111\u1ea9y m\u1ea1nh k\u00eanh online v\u1edbi 3 m\u1ee5c \u0111\u00edch: t\u0103ng tr\u01b0\u1edfng doanh thu, m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n v\u00e0 lu\u00f4n c\u1eadp nh\u1eadt xu h\u01b0\u1edbng m\u1edbi \u0111\u1ec3 kh\u00f4ng b\u1ecb \u201cl\u1ed7i th\u1eddi\u201d.<\/p>\n\n\n\n

V\u1edbi kinh nghi\u1ec7m s\u1eb5n c\u00f3 t\u1eeb h\u00ecnh th\u1ee9c kinh doanh truy\u1ec1n th\u1ed1ng, S hi\u1ec3u r\u1eb1ng tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng tr\u00ean b\u1ea5t k\u1ef3 n\u1ec1n t\u1ea3ng m\u1edbi n\u00e0o c\u0169ng c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng k\u1ef9 c\u00e0ng. Tuy nhi\u00ean, doanh nghi\u1ec7p nh\u1eadn ra m\u1ecdi b\u00e1o c\u00e1o g\u1eedi v\u1ec1 \u0111\u1ec1u c\u00f3 s\u1ef1 sai l\u1ec7ch khi xu\u1ea5t hi\u1ec7n c\u1ea3 s\u1ed1 li\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m qu\u00e0 t\u1eb7ng v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng li\u00ean quan. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh quy m\u00f4 th\u1ef1c t\u1ebf c\u1ee7a th\u1ecb tr\u01b0\u1eddng kh\u00f4ng \u0111\u00fang, kh\u00f4ng n\u1eafm ch\u1eafc \u0111\u01b0\u1ee3c kho\u1ea3ng gi\u00e1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi tr\u1ea3,… \u0111\u00e3 khi\u1ebfn nh\u1eefng k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a S \u0111i ch\u1ec7ch h\u01b0\u1edbng ngay t\u1eeb ban \u0111\u1ea7u. .<\/p>\n\n\n\n

V\u00ec v\u1eady, doanh nghi\u1ec7p s\u1eed d\u1ee5ng Metric gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n n\u00e0y. \u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u1ea7y \u0111\u1ee7 c\u00e1c t\u1eeb kh\u00f3a s\u1ea3n ph\u1ea9m \u0111ang xu\u1ea5t hi\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng v\u00e0 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng. V\u00ed d\u1ee5 v\u1edbi s\u1ea3n ph\u1ea9m G\u1ea1c r\u0103ng mi\u1ec7ng, S s\u1ebd \u0111\u1ed3ng th\u1eddi t\u00ecm ki\u1ebfm c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan nh\u01b0 g\u1ea1c r\u01a1 l\u01b0\u1ee1i, r\u01a1 l\u01b0\u1ee1i, t\u01b0a l\u01b0\u1ee1i,… Ch\u1ec9 khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c c\u00e1c t\u00ean s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p m\u1edbi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00fang dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ti\u1ebfp theo, \u0111\u1ec3 lo\u1ea1i b\u1ecf t\u00ecnh tr\u1ea1ng \u0111\u01a1n \u1ea3o, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 b\u00e1n c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh thu b\u1ea5t th\u01b0\u1eddng. V\u00ed d\u1ee5, m\u1ed9t nh\u00e0 b\u00e1n \u0111ang c\u00f3 doanh thu trung b\u00ecnh 300 tri\u1ec7u\/th\u00e1ng, tuy nhi\u00ean ngay th\u00e1ng sau \u0111\u00f3 \u0111\u1ea1t m\u1ee9c doanh thu 1 t\u1ef7. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 xoay quanh chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a nh\u00e0 b\u00e1n \u0111\u00f3, ch\u1eb3ng h\u1ea1n th\u00e1ng \u0111\u00f3 nh\u00e0 b\u00e1n ra m\u1eabu s\u1ea3n ph\u1ea9m m\u1edbi, chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u1eb7c bi\u1ec7t,… N\u1ebfu kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 n\u00e0o ph\u00f9 h\u1ee3p th\u00fac \u0111\u1ea9y kinh doanh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 lo\u1ea1i tr\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a nh\u00e0 b\u00e1n \u0111\u00f3 ra kh\u1ecfi b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n\n\n\n

K\u1ebft qu\u1ea3, b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c S th\u1ef1c hi\u1ec7n tr\u00ean Metric \u0111\u00e3 s\u00e1t v\u1edbi th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 t\u1ea1o n\u1ec1n t\u1ea3ng gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh ch\u00ednh x\u00e1c. C\u00e1c s\u1ea3n ph\u1ea9m v\u1ec1 ch\u0103m s\u00f3c r\u0103ng mi\u1ec7ng tr\u1ebb em c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n n\u1eb1m trong top 10 \u0111em l\u1ea1i doanh thu cao nh\u1ea5t tr\u00ean s\u00e0n Shopee v\u00e0 Lazada.<\/p>\n","protected":false},"excerpt":{"rendered":"

1 Chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u00fang c\u1ea7n x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ch\u00ednh x\u00e1c. Tuy nhi\u00ean, v\u1edbi ri\u00eang ng\u00e0nh M\u1eb9 & B\u00e9...<\/p>\n","protected":false},"author":4,"featured_media":326,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,3],"tags":[],"class_list":["post-324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/11\/2.png?fit=599%2C399&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=324"}],"version-history":[{"count":2,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/324\/revisions"}],"predecessor-version":[{"id":329,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/324\/revisions\/329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/326"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}