{"id":318,"date":"2023-10-19T09:59:17","date_gmt":"2023-10-19T02:59:17","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=318"},"modified":"2023-10-19T09:59:37","modified_gmt":"2023-10-19T02:59:37","slug":"con-sot-my-pham-thien-nhien-chua-ha-nhiet-thuong-hieu-noi-dia-nhanh-chong-tan-dung-co-hoi-danh-chiem-thi-phan","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/con-sot-my-pham-thien-nhien-chua-ha-nhiet-thuong-hieu-noi-dia-nhanh-chong-tan-dung-co-hoi-danh-chiem-thi-phan\/","title":{"rendered":"C\u01a1n s\u1ed1t M\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean ch\u01b0a h\u1ea1 nhi\u1ec7t, Th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba nhanh ch\u00f3ng t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u00e1nh chi\u1ebfm th\u1ecb ph\u1ea7n"},"content":{"rendered":"\n

Ch\u1ec9 v\u1edbi 2 b\u01b0\u1edbc nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01a1n gi\u1ea3n, 1 th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean n\u1ed9i \u0111\u1ecba \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh th\u1ebf l\u1ef1c \u0111\u00e1ng g\u1eddm trong s\u00e2n ch\u01a1i ng\u00e0nh h\u00e0ng L\u00e0m \u0111\u1eb9p tr\u00ean c\u00e1c s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/em><\/p>\n\n\n\n

Xu h\u01b0\u1edbng ng\u00e0nh h\u00e0ng m\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean<\/strong> <\/p>\n\n\n\n

Kh\u00f4ng ph\u1ea3i xu h\u01b0\u1edbng m\u1edbi nh\u01b0ng \u0111\u1ebfn hi\u1ec7n nay, M\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean v\u1eabn \u0111ang t\u1eebng b\u01b0\u1edbc thay \u0111\u1ed5i l\u1ea1i b\u1ea3n \u0111\u1ed3 ng\u00e0nh h\u00e0ng l\u00e0m \u0111\u1eb9p. D\u1ea1o quanh m\u1ed9t v\u00f2ng c\u00e1c di\u1ec5n \u0111\u00e0n ho\u1eb7c c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, nh\u1eefng s\u1ea3n ph\u1ea9m t\u1eeb thi\u00ean nhi\u00ean nh\u01b0 d\u1ea7u g\u1ed9i th\u1ea3o d\u01b0\u1ee3c, s\u1eefa t\u1eafm handmade, son handmade,… lu\u00f4n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u00ecnh lu\u1eadn v\u00e0 b\u00e0n t\u00e1n s\u00f4i n\u1ed5i. <\/p>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng M\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean \u0111ang \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng trong nhi\u1ec1u n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y. Theo b\u00e1o c\u00e1o c\u1ee7a Nielsen, Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m thu\u1ea7n chay (m\u1ed9t nh\u00f3m s\u1ea3n ph\u1ea9m trong m\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean) ph\u00e1t tri\u1ec3n nhanh h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh v\u00e0o kho\u1ea3ng 30%. S\u1ef1 l\u00ean ng\u00f4i c\u1ee7a m\u1ef9 ph\u1ea9m thu\u1ea7n chay \u0111\u01b0\u1ee3c t\u1ed5ng h\u00f2a t\u1eeb nhi\u1ec1u y\u1ebfu t\u1ed1: <\/p>\n\n\n\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ng\u00e0y c\u00e0ng quan t\u00e2m t\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u201cth\u00e2n thi\u1ec7n\u201d v\u1edbi c\u01a1 th\u1ec3. \u0110\u1ed3ng th\u1eddi, th\u1ebf h\u1ec7 tr\u1ebb mong mu\u1ed1n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m t\u1eeb doanh nghi\u1ec7p th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c tr\u00e1ch nhi\u1ec7m v\u1edbi c\u1ed9ng \u0111\u1ed3ng. M\u1ef9 ph\u1ea9m s\u1ea3n xu\u1ea5t t\u1eeb nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean, thu\u1ea7n khi\u1ebft nh\u01b0 tr\u00e1i c\u00e2y, d\u01b0\u1ee3c li\u1ec7u,… kh\u00f4ng qua x\u1eed l\u00fd h\u00f3a ch\u1ea5t, ch\u1ea5t c\u1ed3n, ch\u1ea5t t\u1ea1o m\u00e0u, ch\u1ea5t b\u1ea3o qu\u1ea3n,… s\u1ebd \u0111\u1ea3m b\u1ea3o t\u00ednh an to\u00e0n cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng. \u0110\u1ed3ng th\u1eddi, qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t m\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean s\u1ebd gi\u1ea3m thi\u1ec3u t\u1ed1i \u0111a c\u00e1c t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n

Doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t m\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean \u0111ang ng\u00e0y c\u00e0ng xu\u1ea5t hi\u1ec7n nhi\u1ec1u trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. \u0110i\u1ec1u n\u00e0y gi\u00fap ph\u1ed5 bi\u1ebfn m\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean v\u00e0 gia t\u0103ng dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

Vi\u1ec7t Nam l\u00e0 qu\u1ed1c gia c\u00f3 ngu\u1ed3n nguy\u00ean li\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 gi\u00e1 th\u00e0nh h\u1ee3p l\u00fd, \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng y\u00eau c\u1ea7u c\u1ee7a doanh nghi\u1ec7p m\u1ef9 ph\u1ea9m. C\u00e1c nguy\u00ean li\u1ec7u ph\u1ed5 bi\u1ebfn trong n\u01b0\u1edbc, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng d\u00e0nh s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c t\u00f3c, da m\u1eb7t, trang \u0111i\u1ec3m,… c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn g\u1ed3m: cam, chanh, b\u01b0\u1edfi, nha \u0111am, ngh\u1ec7, tr\u00e0 xanh, hoa c\u00fac,…<\/p>\n\n\n\n

Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 n\u00ean s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00f4ng \u00edt th\u00e1ch th\u1ee9c. \u0110\u1ea7u ti\u00ean, quy tr\u00ecnh s\u1ea3n xu\u1ea5t c\u00f2n \u0111\u01a1n gi\u1ea3n khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f2n ph\u00e2n v\u00e2n v\u1ec1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3. V\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng gi\u1ea3i ph\u00e1p \u0111i\u1ec1u tr\u1ecb c\u1ee5 th\u1ec3 (v\u00ed d\u1ee5 nh\u01b0 \u0111i\u1ec1u tr\u1ecb da), m\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean d\u01b0\u1eddng nh\u01b0 \u201c\u0111\u1ee7 \u0111\u00f4\u201d so v\u1edbi y\u00eau c\u1ea7u.<\/p>\n\n\n\n

Th\u1ee9 hai, v\u00ec s\u1ea3n xu\u1ea5t t\u1eeb thi\u00ean nhi\u00ean n\u00ean h\u1ea1n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u0169ng s\u1ebd l\u00e0 1 r\u00e0o c\u1ea3n kh\u00f4ng nh\u1ecf. Th\u00f4ng th\u01b0\u1eddng, h\u1ea1n s\u1eed d\u1ee5ng c\u1ee7a nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y ch\u1ec9 b\u1eb1ng 1 n\u1eeda th\u1eddi gian so v\u1edbi m\u1ef9 ph\u1ea9m th\u00f4ng th\u01b0\u1eddng. <\/p>\n\n\n\n

Cu\u1ed1i c\u00f9ng, gi\u00e1 th\u00e0nh c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i ch\u00f9n b\u01b0\u1edbc. \u0110\u1ed1i v\u1edbi nh\u1eefng m\u1ef9 ph\u1ea9m \u0111\u01b0\u1ee3c chi\u1ebft xu\u1ea5t t\u1eeb ngu\u1ed3n nguy\u00ean li\u1ec7u \u0111\u1eb7c bi\u1ec7t, qu\u00fd hi\u1ebfm,… th\u00ec m\u1ee9c gi\u00e1 s\u1ebd \u0111\u1eaft h\u01a1n kh\u00e1 nhi\u1ec1u so v\u1edbi s\u1ea3n ph\u1ea9m c\u00f3 c\u00f9ng ch\u1ee9c n\u0103ng. <\/p>\n\n\n\n

B\u1eaft k\u1ecbp xu h\u01b0\u1edbng, Th\u01b0\u01a1ng hi\u1ec7u nhanh ch\u00f3ng chi\u1ebfm th\u1ecb ph\u1ea7n<\/strong><\/p>\n\n\n\n

C – \u0111\u1ed1i t\u00e1c c\u1ee7a Metric l\u00e0 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t m\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean.Tuy nhi\u00ean, trong th\u1eddi gian \u0111\u1ea7u m\u1edbi th\u00e0nh l\u1eadp, b\u00e1n h\u00e0ng t\u1ea1i \u0111i\u1ec3m b\u00e1n m\u1edbi l\u00e0 h\u01b0\u1edbng \u0111i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p. C\u00e1c s\u00e0n TM\u0110T ch\u1ec9 \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u1ea9y m\u1ea1nh sau khi \u0111\u1ea1i d\u1ecbch Covid19 di\u1ec5n ra. <\/p>\n\n\n\n

L\u00e0 1 tay ch\u01a1i m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng Online, C x\u00e1c \u0111\u1ecbnh t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh qu\u1ea3 tr\u01b0\u1edbc \u0111\u00f3 ch\u1ec9 gi\u00fap doanh nghi\u1ec7p t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, gi\u1eefa h\u00e0ng ng\u00e0n nh\u00e0 b\u00e1n, vi\u1ec7c \u0111\u1ea9y m\u1ea1nh doanh thu v\u00e0 chi\u1ebfn th\u1ecb ph\u1ea7n tr\u00ean n\u1ec1n t\u1ea3ng E-Commerce l\u00e0 b\u00e0i to\u00e1n kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng. <\/p>\n\n\n\n

C\u00f3 2 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0a ra:<\/p>\n\n\n\n

Tr\u1ef1c ti\u1ebfp c\u1ea1nh tranh v\u1ec1 gi\u00e1 b\u00e1n <\/p>\n\n\n\n

Li\u00ean t\u1ee5c R&D s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng  <\/p>\n\n\n\n

Nh\u01b0 \u0111\u00e3 ph\u00e2n t\u00edch, M\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean lu\u00f4n c\u00f3 1 kho\u1ea3ng gi\u00e1 r\u1ea5t r\u1ed9ng, t\u00f9y thu\u1ed9c v\u00e0o nguy\u00ean li\u1ec7u, th\u1eddi \u0111i\u1ec3m,… Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng kh\u00f4ng th\u1ec3 \u0111\u1ec3 m\u1ed9t m\u1ee9c gi\u00e1 qu\u00e1 kh\u00e1c bi\u1ec7t so v\u1edbi s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i, nh\u1ea5t l\u00e0 khi \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u00f2n \u0111ang trong qu\u00e1 tr\u00ecnh c\u1ea7n ch\u1ee9ng minh. V\u00ec v\u1eady, m\u1ed9t m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd c\u1ed9ng th\u00eam \u0111\u1ed9 ph\u1ee7 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf trong cu\u1ed9c chi\u1ebfn n\u00e0y. <\/p>\n\n\n\n

V\u00ed d\u1ee5 v\u1edbi s\u1ea3n ph\u1ea9m son m\u00f4i, sau khi ph\u00e2n t\u00edch tr\u00ean Metric, doanh nghi\u1ec7p nh\u1eadn th\u1ea5y 150.000 – 200.000 l\u00e0 kho\u1ea3ng gi\u00e1 ph\u1ed5 bi\u1ebfn v\u00e0 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ch\u00ednh v\u00ec v\u1eady, ngay t\u1eeb qu\u00e1 tr\u00ecnh l\u00ean \u00fd t\u01b0\u1edfng cho c\u00e1c s\u1ea3n\u00a0 ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u l\u1ef1a ch\u1ecdn nguy\u00ean li\u1ec7u d\u1ec5 t\u00ecm ki\u1ebfm v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi y\u00eau c\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, t\u00e1c d\u1ee5ng,…<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ti\u1ebfp theo, li\u00ean t\u1ee5c ra m\u1eaft nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 t\u0103ng doanh thu, \u0111\u1ed3ng th\u1eddi t\u1ea1o xu h\u01b0\u1edbng \u0111\u1ec3 duy tr\u00ec \u0111\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eadn th\u1ea5y xu h\u01b0\u1edbng ch\u0103m s\u00f3c t\u00f3c b\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee1ng chi\u1ebft xu\u1ea5t t\u1eeb thi\u00ean nhi\u00ean \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c quan t\u00e2m, doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh ph\u00e2n t\u00edch k\u1ef9 nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y.<\/p>\n\n\n\n

Trong qu\u00fd IV\/2023, nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 doanh thu g\u1ea7n 194 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 33% so v\u1edbi qu\u00fd tr\u01b0\u1edbc \u0111\u00f3. \u0110\u1ed3ng th\u1eddi, s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00e3 b\u00e1n c\u0169ng t\u0103ng 9%. Ph\u00e1t hi\u1ec7n ra \u0111\u00e2y l\u00e0 ng\u00e0nh h\u00e0ng ng\u00e1ch \u0111\u1ea7y ti\u1ec1m n\u0103ng, th\u01b0\u01a1ng hi\u1ec7u quy\u1ebft \u0111\u1ecbnh R&D s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Nh\u1eefng s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t tr\u00ean s\u00e0n TM\u0110T \u0111\u1ec1u \u0111\u01b0\u1ee3c chi\u1ebft xu\u1ea5t t\u1eeb v\u1ecf b\u01b0\u1edfi, tinh d\u1ea7u b\u01b0\u1edfi – nguy\u00ean li\u1ec7u quen thu\u1ed9c v\u1edbi ng\u01b0\u1eddi Vi\u1ec7t. Th\u1ebf n\u00ean, khi b\u01b0\u1edbc ch\u00e2n v\u00e0o l\u0129nh v\u1ef1c m\u1edbi n\u00e0y, doanh nghi\u1ec7p c\u0169ng b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng nguy\u00ean li\u1ec7u \u0111\u00f3, c\u1ed9ng v\u1edbi k\u1ebft h\u1ee3p v\u1edbi h\u01b0\u01a1ng nhu \u0111\u1ec3 s\u1ea3n ph\u1ea9m c\u00f3 n\u00e9t kh\u00e1c bi\u1ec7t.<\/p>\n\n\n\n

K\u1ebft qu\u1ea3, ch\u1ec9 v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m d\u01b0\u1ee1ng t\u00f3c \u0111\u01b0\u1ee3c chi\u1ebft xu\u1ea5t t\u1eeb thi\u00ean nhi\u00ean, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 l\u1ecdt top nh\u1eefng shop b\u00e1n ch\u1ea1y tr\u00ean Shopee. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng lu\u00f4n n\u1eb1m trong top 5 nh\u1eefng doanh nghi\u1ec7p c\u00f3 doanh thu cao nh\u1ea5t tr\u00ean s\u00e0n TM\u0110T n\u00e0y t\u1eeb n\u0103m 2022 cho \u0111\u1ebfn nay.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ch\u1ec9 v\u1edbi 2 b\u01b0\u1edbc nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01a1n gi\u1ea3n, 1 th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean n\u1ed9i \u0111\u1ecba \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh th\u1ebf l\u1ef1c...<\/p>\n","protected":false},"author":4,"featured_media":321,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,3],"tags":[],"class_list":["post-318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/10\/Screenshot_3.png?fit=599%2C395&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=318"}],"version-history":[{"count":1,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/318\/revisions"}],"predecessor-version":[{"id":322,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/318\/revisions\/322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/321"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}