{"id":307,"date":"2023-10-03T18:15:38","date_gmt":"2023-10-03T11:15:38","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=307"},"modified":"2023-10-03T18:15:57","modified_gmt":"2023-10-03T11:15:57","slug":"bi-kip-de-nha-san-xuat-nganh-hang-me-be-nhanh-chong-tang-toc-thi-phan-cung-dai-ly","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/bi-kip-de-nha-san-xuat-nganh-hang-me-be-nhanh-chong-tang-toc-thi-phan-cung-dai-ly\/","title":{"rendered":"B\u00ed k\u00edp \u0111\u1ec3 Nh\u00e0 s\u1ea3n xu\u1ea5t ng\u00e0nh h\u00e0ng M\u1eb9 & B\u00e9 nhanh ch\u00f3ng t\u0103ng t\u1ed1c th\u1ecb ph\u1ea7n c\u00f9ng \u0110\u1ea1i l\u00fd"},"content":{"rendered":"\n

Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t s\u1ebd ch\u1ec9 bi\u1ebft \u0111\u01b0\u1ee3c t\u00ecnh h\u00ecnh kinh doanh s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua nh\u1eefng b\u00e1o c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1ea1i l\u00fd g\u1eedi l\u00ean. Tuy nhi\u00ean, \u0111\u1ec3 t\u0103ng t\u1ed1c doanh s\u1ed1 v\u00e0 tr\u00e1nh nh\u1eefng r\u1ee7i ro \u0111\u00e1ng ti\u1ebfc, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n nh\u1eefng s\u1ed1 li\u1ec7u chuy\u00ean s\u00e2u v\u00e0 \u201cb\u00ed m\u1eadt\u201d h\u01a1n.<\/em><\/p>\n\n\n\n

T\u1ed5ng quan ng\u00e0nh h\u00e0ng Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe B\u00e9  <\/strong>  <\/em><\/strong><\/p>\n\n\n\n

Th\u1ecb tr\u01b0\u1eddng ng\u00e0nh h\u00e0ng ch\u0103m s\u00f3c b\u00e9 ch\u01b0a bao gi\u1edd ng\u1eebng s\u00f4i \u0111\u1ed9ng b\u1edfi t\u00e2m l\u00fd s\u1eb5n s\u00e0ng mua s\u1eafm v\u00e0 ch\u0103m s\u00f3c con h\u1ebft m\u00ecnh c\u1ee7a cha m\u1eb9. Theo th\u1ed1ng k\u00ea c\u1ee7a Mondor Intelligence, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng t\u1eeb 109,72 t\u1ef7 USD l\u00ean 146 t\u1ef7 USD v\u00e0o n\u0103m 2028, v\u1edbi t\u1ed1c \u0111\u1ed9 CAGR trong giai \u0111o\u1ea1n n\u00e0y l\u00e0 5,88%.<\/p>\n\n\n\n

Tr\u00ean th\u1ecb tr\u01b0\u1eddng s\u00e0n E-Commerce t\u1ea1i Vi\u1ec7t Nam, ng\u00e0nh h\u00e0ng n\u00e0y c\u0169ng mang v\u1ec1 h\u01a1n 222 t\u1ef7 \u0111\u1ed3ng trong qu\u00fd I\/2023 cho 4 s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Shopee, Lazada, Tiki, Sendo; t\u0103ng t\u1edbi 17% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2022.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Nhi\u1ec1u chuy\u00ean gia \u0111\u00e1nh gi\u00e1, trong t\u01b0\u01a1ng lai th\u1ecb tr\u01b0\u1eddng n\u00e0y v\u1eabn s\u1ebd ph\u00e1t tri\u1ec3n nhanh v\u00e0 b\u1ec1n v\u1eefng khi c\u00e1c b\u1eadc cha m\u1eb9 hi\u1ec7n nay ng\u00e0y c\u00e0ng c\u00f3 t\u00e0i ch\u00ednh \u1ed5n \u0111\u1ecbnh, \u0111\u1ed3ng th\u1eddi s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 cho con m\u00ecnh ngay t\u1eeb giai \u0111o\u1ea1n \u0111\u1ea7u \u0111\u1eddi. \u0110\u1eb7c bi\u1ec7t, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Internet, c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1ch ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe b\u00e9 v\u00e0 nhu c\u1ea7u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan c\u0169ng s\u1ebd t\u0103ng.<\/p>\n\n\n\n

Tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ed3ng ngh\u0129a v\u1edbi y\u00eau c\u1ea7u c\u1ee7a c\u00e1c b\u1eadc ph\u1ee5 huynh v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m cho con m\u00ecnh ng\u00e0y m\u1ed9t kh\u1eaft khe h\u01a1n. Ch\u00ednh v\u00ec v\u1eady, cu\u1ed9c ch\u01a1i d\u01b0\u1eddng nh\u01b0 \u0111ang l\u00e0 s\u1ef1 c\u1ea1nh tranh c\u1ee7a c\u00e1c \u00f4ng l\u1edbn \u0111\u00e3 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u l\u00e2u \u0111\u1eddi. V\u1edbi th\u1ecb tr\u01b0\u1eddng ng\u00e1ch li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe tr\u1ebb em, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ed9 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i c\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u.  <\/p>\n\n\n\n

3 b\u01b0\u1edbc ph\u00e2n t\u00edch doanh thu \u0111\u1ea1i l\u00fd, Nh\u00e0 s\u1ea3n xu\u1ea5t thu v\u1ec1 t\u1ed1i \u0111a l\u1ee3i \u00edch v\u1edbi nh\u00e0 ph\u00e2n ph\u1ed1i <\/strong><\/p>\n\n\n\n

N – \u0111\u1ed1i t\u00e1c c\u1ee7a Metric l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t trong ng\u00e0nh h\u00e0ng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe b\u00e9. Ngo\u00e0i s\u1edf h\u1eefu c\u00e1c c\u1eeda h\u00e0ng ch\u00ednh th\u1ee9c c\u1ea3 tr\u00ean th\u1ecb tr\u01b0\u1eddng Offline v\u00e0 n\u1ec1n t\u1ea3ng Online, N c\u00f2n ph\u00e2n ph\u1ed1i t\u1edbi r\u1ea5t nhi\u1ec1u \u0111\u1ea1i l\u00fd tr\u00ean s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Shopee, Lazada. <\/p>\n\n\n\n

L\u00fac n\u00e0y, Metric \u0111\u01b0\u1ee3c N s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch chi ti\u1ebft 3 ch\u1ec9 s\u1ed1: Doanh s\u1ed1 c\u1ee5 th\u1ec3 c\u1ee7a s\u1ea3n ph\u1ea9m t\u1ea1i c\u00e1c \u0111\u1ea1i l\u00fd v\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m so v\u1edbi t\u1ed5ng doanh thu, Gi\u00e1 b\u00e1n m\u00e0 \u0111\u1ea1i l\u00fd \u0111\u1eb7t ra cho s\u1ea3n ph\u1ea9m, C\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng ph\u00e2n kh\u00fac b\u00e1n ch\u1ea1y. Th\u00f4ng th\u01b0\u1eddng, \u0111\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin m\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n

\u0110\u1ea7u ti\u00ean, N x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c doanh thu s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh theo t\u1eebng m\u1ed1c th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh c\u1ee7a m\u1ed7i nh\u00e0 ph\u00e2n ph\u1ed1i. D\u1ef1a v\u00e0o s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p theo t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 theo th\u1ecb tr\u01b0\u1eddng. V\u00ed d\u1ee5, c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i t\u1ea1i s\u00e0n TM\u0110T Shopee lu\u00f4n c\u00f3 m\u1ee9c ti\u00eau th\u1ee5 t\u1ed1t h\u01a1n h\u1eb3n so v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c. V\u00ec v\u1eady, h\u1ecd s\u1ebd \u0111\u1ea9y th\u00eam c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i t\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd t\u1ea1i \u0111\u00e2y, v\u1eeba nhanh ch\u00f3ng t\u0103ng tr\u01b0\u1edfng doanh thu v\u1eeba c\u00f3 th\u1ec3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n

\u0110\u1ed3ng th\u1eddi, nh\u00e0 s\u1ea3n xu\u1ea5t c\u0169ng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng ph\u1ea7n tr\u0103m doanh thu c\u1ee7a s\u1ea3n ph\u1ea9m so v\u1edbi doanh thu c\u1ee7a to\u00e0n \u0111\u1ea1i l\u00fd v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng ng\u00e0nh thu\u1ed9c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. D\u1eef li\u1ec7u n\u00e0y gi\u00fap nh\u00e0 ph\u00e2n ph\u1ed1i bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ea1i l\u00fd c\u00f3 \u0111ang t\u1eadp trung b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a h\u00e3ng kh\u00f4ng, t\u1eeb c\u01a1 s\u1edf \u0111\u00f3 \u0111\u1eb7t l\u1ea1i KPIs v\u00e0 \u0111\u01b0a ra nh\u1eefng \u0111\u00e0m ph\u00e1n ph\u00f9 h\u1ee3p. N\u1ebfu doanh thu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u qu\u00e1 th\u1ea5p so v\u1edbi t\u1ed5ng doanh thu, nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 y\u00eau c\u1ea7u \u0111\u1ea1i l\u00fd \u0111\u1ea9y traffic v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh ho\u1eb7c thi\u1ebft k\u1ebf l\u1ea1i h\u00ecnh \u1ea3nh & n\u1ed9i dung \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01a1n.<\/p>\n\n\n\n

Th\u1ee9 hai, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 li\u00ean t\u1ee5c c\u1eadp nh\u1eadt s\u1ef1 thay \u0111\u1ed5i gi\u00e1 c\u1ee7a \u0111\u1ea1i l\u00fd \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 so s\u00e1nh gi\u00e1 v\u1edbi c\u1eeda h\u00e0ng ch\u00ednh th\u1ee9c t\u1ea1i c\u00f9ng 1 th\u1eddi \u0111i\u1ec3m. N\u1ebfu x\u1ea3y ra t\u00ecnh tr\u1ea1ng b\u00e1n ph\u00e1 gi\u00e1 t\u1ea1i c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i, N s\u1ebd v\u1eeba th\u1ea5t tho\u00e1t doanh thu, v\u1eeba gi\u1ea3m uy t\u00edn trong l\u00f2ng kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

Cu\u1ed1i c\u00f9ng, t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t t\u1ea1i c\u00e1c \u0111\u1ea1i l\u00fd. T\u1eebng th\u1eddi \u0111i\u1ec3m, t\u1eebng th\u1ecb tr\u01b0\u1eddng s\u1ebd c\u00f3 nh\u1eefng nh\u00f3m s\u1ea3n ph\u1ea9m ng\u00e1ch ti\u1ec1m n\u0103ng v\u00e0 N lu\u00f4n c\u1ea7n c\u1eadp nh\u1eadt cho ph\u00f2ng R&D \u0111\u1ec3 ngay l\u1eadp t\u1ee9c ti\u1ebfn h\u00e0nh s\u1ea3n xu\u1ea5t. <\/p>\n\n\n\n

Lu\u00f4n ph\u00e2n t\u00edch, c\u1eadp nh\u1eadt s\u1ed1 li\u1ec7u tr\u00ean n\u1ec1n t\u1ea3ng E-Commerce n\u00f3i chung v\u00e0 ph\u00e2n t\u00edch \u0111\u1ea1i l\u00fd ho\u1ea1t \u0111\u1ed9ng t\u1ea1i c\u00e1c s\u00e0n TM\u0110T n\u00f3i ri\u00eang gi\u00fap N lu\u00f4n:<\/p>\n\n\n\n

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  • D\u1ec5 d\u00e0ng \u0111\u00e0m ph\u00e1n v\u1edbi c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ec3 thu v\u1ec1 l\u1ee3i \u00edch l\u1edbn nh\u1ea5t cho doanh nghi\u1ec7p<\/li>\n\n\n\n
  • Nhanh ch\u00f3ng nghi\u00ean c\u1ee9u ra c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y \u0111\u1ec3 lu\u00f4n d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/li>\n\n\n\n
  • C\u1eadp nh\u1eadt m\u1ecdi bi\u1ebfn \u0111\u1ed9ng gi\u00e1 t\u1eeb \u0111\u1ea1i l\u00fd \u0111\u1ec3 tr\u00e1nh nh\u1eefng r\u1ee7i ro kh\u00f4ng \u0111\u00e1ng c\u00f3<\/li>\n<\/ul>\n\n\n\n

    Metric hy v\u1ecdng nh\u1eefng s\u1ed1 li\u1ec7u m\u00e0 Metric cung c\u1ea5p s\u1ebd gi\u00fap doanh nghi\u1ec7p s\u1ebd c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh x\u00e1c, hi\u1ec7u qu\u1ea3 trong kinh doanh.<\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t s\u1ebd ch\u1ec9 bi\u1ebft \u0111\u01b0\u1ee3c t\u00ecnh h\u00ecnh kinh doanh s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua nh\u1eefng b\u00e1o c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1ea1i...<\/p>\n","protected":false},"author":4,"featured_media":310,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,3],"tags":[],"class_list":["post-307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/10\/Screenshot_1.png?fit=1020%2C674&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=307"}],"version-history":[{"count":1,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/307\/revisions"}],"predecessor-version":[{"id":311,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/307\/revisions\/311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/310"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}