{"id":300,"date":"2023-09-24T16:56:53","date_gmt":"2023-09-24T09:56:53","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=300"},"modified":"2023-09-24T16:56:55","modified_gmt":"2023-09-24T09:56:55","slug":"thu-ve-1-42-trieu-do-doanh-nghiep-my-pham-gay-bao-voi-san-pham-son-moi-hot-bac-nhat-san-shopee","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/thu-ve-1-42-trieu-do-doanh-nghiep-my-pham-gay-bao-voi-san-pham-son-moi-hot-bac-nhat-san-shopee\/","title":{"rendered":"Thu v\u1ec1 1.42 tri\u1ec7u \u0111\u00f4, Doanh nghi\u1ec7p m\u1ef9 ph\u1ea9m g\u00e2y b\u00e3o v\u1edbi s\u1ea3n ph\u1ea9m son m\u00f4i hot b\u1eadc nh\u1ea5t s\u00e0n Shopee"},"content":{"rendered":"\n

Ch\u1ec9 v\u1edbi 3 b\u01b0\u1edbc nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01a1n gi\u1ea3n, 1 doanh nghi\u1ec7p \u0111\u00e3 th\u00e0nh c\u00f4ng tr\u1edf th\u00e0nh nh\u00e0 ph\u00e2n ph\u1ed1i ch\u00ednh th\u1ee9c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m n\u1ed5i ti\u1ebfng H\u00e0n Qu\u1ed1c, t\u1eeb \u0111\u00f3 lu\u00f4n n\u1eb1m trong top 10 nh\u00e0 b\u00e1n doanh thu cao nh\u1ea5t s\u00e0n Shopee t\u1eeb cu\u1ed1i n\u0103m 2021 \u0111\u1ebfn nay.<\/em><\/p>\n\n\n\n

T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng ng\u00e0nh h\u00e0ng ph\u00e2n ph\u1ed1i m\u1ef9 ph\u1ea9m<\/strong><\/p>\n\n\n\n

L\u00e0m \u0111\u1eb9p & Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n l\u00e0 ng\u00e0nh h\u00e0ng \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p c\u1ea3 trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf coi l\u00e0 m\u1ecf v\u00e0ng h\u1ea5p d\u1eabn b\u1eadc nh\u1eadt hi\u1ec7n nay tr\u00ean th\u1ecb tr\u01b0\u1eddng kinh doanh. Theo b\u00e1o c\u00e1o c\u1ee7a Statista, ng\u00e0nh h\u00e0ng n\u00e0y t\u1ea1i Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn s\u1ebd c\u00f3 m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) l\u00e0 3,32% trong giai \u0111o\u1ea1n t\u1eeb 2023 – 2027, trong \u0111\u00f3 doanh thu 2023 \u01b0\u1edbc \u0111\u1ea1t 2,36 t\u1ef7 USD. <\/p>\n\n\n\n

Hi\u1ec7n nay, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m n\u01b0\u1edbc ngo\u00e0i \u0111ang chi\u1ebfm \u01b0u th\u1ebf so v\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba. T\u1ed5ng gi\u00e1 tr\u1ecb nh\u1eadp kh\u1ea9u c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 l\u00ean t\u1edbi con s\u1ed1 950 tri\u1ec7u USD. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba c\u1ea1nh tranh mi\u1ebfng b\u00e1nh c\u00f2n l\u1ea1i, \u0111a s\u1ed1 \u1edf ph\u00e2n kh\u00fac b\u00ecnh d\u00e2n v\u00e0 gi\u00e1 r\u1ebb. Ngo\u00e0i ra, v\u1eabn trong b\u00e1o c\u00e1o c\u1ee7a Statista, trung b\u00ecnh 1 ph\u1ee5 n\u1eef trung l\u01b0u t\u1ea1i Vi\u1ec7t Nam trong n\u0103m 2022 s\u1ebd chi kho\u1ea3ng t\u1eeb 450 ngh\u00ecn – 500 ngh\u00ecn h\u00e0ng th\u00e1ng cho vi\u1ec7c ch\u0103m s\u00f3c da v\u00e0 trang \u0111i\u1ec3m.<\/p>\n\n\n\n

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B\u00e1o c\u00e1o ng\u00e0nh h\u00e0ng L\u00e0m \u0111\u1eb9p 4 s\u00e0n Shopee – Lazada – Sendo – Tiki n\u0103m 2022<\/em><\/p>\n\n\n\n

Tr\u00ean n\u1ec1n t\u1ea3ng Ecommerce, L\u00e0m \u0111\u1eb9p c\u0169ng l\u00e0 ng\u00e0nh c\u00f3 kh\u1ea3 n\u0103ng ki\u1ebfm ti\u1ec1n t\u1ed1t nh\u1ea5t khi mang v\u1ec1 16.500 t\u1ef7 \u0111\u1ed3ng trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2023, t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn 61% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2022. T\u1ed5ng s\u1ed1 nh\u00e0 b\u00e1n tr\u00ean 5 s\u00e0n TM\u0110T l\u1edbn nh\u1ea5t Vi\u1ec7t Nam hi\u1ec7n nay l\u00e0 h\u01a1n 106 ngh\u00ecn v\u1edbi 144 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u00e3 b\u00e1n. Trong \u0111\u00f3, Ch\u0103m s\u00f3c da m\u1eb7t, trang \u0111i\u1ec3m, d\u1ee5ng c\u1ee5 l\u00e0m \u0111\u1eb9p v\u00e0 n\u01b0\u1edbc hoa l\u00e0 4 nh\u00f3m h\u00e0ng c\u00f3 m\u1ee9c doanh thu cao nh\u1ea5t.<\/p>\n\n\n\n

Nh\u1eadn th\u1ea5y ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c t\u1ea1i Vi\u1ec7t Nam, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m n\u1ed5i ti\u1ebfng \u0111\u00e3 c\u00f3 nh\u1eefng \u0111\u1ed9ng th\u00e1i t\u1ea5n c\u00f4ng th\u1ecb tr\u01b0\u1eddng nh\u01b0 m\u1edf v\u0103n ph\u00f2ng \u0111\u1ea1i di\u1ec7n, x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i, \u0111\u1ea1i l\u00fd,…<\/p>\n\n\n\n

T\u1eeb 2021 \u0111\u1ebfn 2022, s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng 40%, t\u1eadp trung t\u1ea1i 2 \u0111\u00f4 th\u1ecb l\u1edbn l\u00e0 H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh. Tuy nhi\u00ean, nhi\u1ec1u \u0111\u1ea1i di\u1ec7n c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m chia s\u1ebb h\u1ecd g\u1eb7p kh\u00f4ng \u00edt kh\u00f3 kh\u0103n trong c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd v\u00e0 v\u1eadn h\u00e0nh.<\/p>\n\n\n\n

\u0110\u1ea7u ti\u00ean, M\u1ef9 ph\u1ea9m l\u00e0 m\u1eb7t h\u00e0ng \u0111a d\u1ea1ng ch\u1ee7ng lo\u1ea1i, t\u1eeb h\u00e0ng nh\u1eadp kh\u1ea9u M\u1ef9, Ch\u00e2u \u00c2u, H\u00e0n Qu\u1ed1c, Nh\u1eadt B\u1ea3n,… t\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m n\u1ed9i \u0111\u1ecba. Ch\u00ednh v\u00ec v\u1eady, l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u1ec3 \u0111\u01b0a v\u1ec1 ph\u00e2n ph\u1ed1i kh\u00f4ng h\u1ec1 l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh d\u1ec5 d\u00e0ng.<\/p>\n\n\n\n

Th\u1ee9 hai, th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 xu\u1ea5t hi\u1ec7n nhi\u1ec1u chu\u1ed7i ph\u00e2n ph\u1ed1i l\u1edbn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin trong l\u00f2ng kh\u00e1ch h\u00e0ng. L\u00fac n\u00e0y, g\u00e2y d\u1ef1ng 1 c\u1eeda h\u00e0ng m\u1edbi s\u1ebd t\u1ed1n r\u1ea5t nhi\u1ec1u chi ph\u00ed marketing m\u00e0 ch\u01b0a ch\u1eafc \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eaft gi\u00e1 gi\u00fap doanh nghi\u1ec7p lu\u00f4n \u1ee9ng trong top 10 nh\u00e0 b\u00e1n tr\u00ean Shopee<\/strong> <\/p>\n\n\n\n

T – \u0110\u1ed1i t\u00e1c c\u1ee7a Metric \u0111ang ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c kinh doanh c\u00e1c m\u1eb7t h\u00e0ng L\u00e0m \u0111\u1eb9p & Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n. D\u00f9 \u0111\u00e3 l\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m c\u00f3 nhi\u1ec1u chi nh\u00e1nh khu v\u1ef1c ph\u00eda Nam nh\u01b0ng tr\u01b0\u1edbc s\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, T c\u0169ng lu\u00f4n chu\u1ea9n b\u1ecb s\u1eb5n k\u1ecbch b\u1ea3n kinh doanh ph\u00f9 h\u1ee3p trong t\u1eebng th\u1eddi \u0111i\u1ec3m. Trong \u0111\u00f3, s\u1ed1 li\u1ec7u t\u1eeb c\u00e1c s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p \u0111\u00e0m ph\u00e1n \u0111\u01b0\u1ee3c quy\u1ec1n ph\u00e2n ph\u1ed1i ch\u00ednh th\u1ee9c 1 m\u1eabu s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng, qua \u0111\u00f3 ti\u1ebfn v\u00e0o top 10 nh\u00e0 b\u00e1n ng\u00e0nh L\u00e0m \u0111\u1eb9p tr\u00ean Shopee. <\/p>\n\n\n\n

\u0110\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, trong gian h\u00e0ng tr\u00ean Shopee v\u00e0 c\u00e1c c\u1eeda h\u00e0ng offline c\u1ee7a T lu\u00f4n c\u00f3 nh\u1eefng m\u1eabu s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn v\u00e0 s\u1edf h\u1eefu m\u1ee9c \u0111\u1ed9 mua l\u1ea1i cao. Ch\u00ednh v\u00ec v\u1eady, doanh nghi\u1ec7p t\u1eadp trung nh\u1eadp nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 doanh s\u1ed1 kho\u1ea3ng tr\u00ean 5 t\u1ef7 \u0111\u1ed3ng 1 n\u0103m t\u1ea1i c\u00e1c s\u00e0n TM\u0110T. L\u00fd gi\u1ea3i cho \u0111i\u1ec1u n\u00e0y, \u0111\u1ea1i di\u1ec7n doanh nghi\u1ec7p cho bi\u1ebft 100 s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t tr\u00ean 4 s\u00e0n TM\u0110T Shopee, Lazada, Sendo, Tiki \u0111\u01b0\u1ee3c th\u1ed1ng k\u00ea b\u1edfi Metric lu\u00f4n s\u1edf h\u1eefu doanh thu cao h\u01a1n m\u1ee9c n\u00e0y v\u1edbi s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n\n\n\n

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V\u00e0 nh\u1eefng insight th\u00fa v\u1ecb?<\/p>\n\n\n\n

D\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u b\u00e1n th\u1ef1c t\u1ebf, doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n ra trang \u0111i\u1ec3m m\u00f4i lu\u00f4n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m. Ch\u00ednh v\u00ec v\u1eady, T \u0111\u00e3 ngay l\u1eadp t\u1ee9c thuy\u1ebft ph\u1ee5c Z – th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m n\u1ed5i ti\u1ebfng v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m son m\u00f4i r\u1ea5t \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng t\u1ea1i H\u00e0n Qu\u1ed1c gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, \u0111\u1ed3ng th\u1eddi cho ph\u00e9p T \u0111\u01b0\u1ee3c l\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m ch\u00ednh th\u1ee9c.<\/p>\n\n\n\n

Tuy nhi\u00ean, v\u1edbi v\u1ecb th\u1ebf l\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng, Z \u0111\u1eb7t ra nh\u1eefng ti\u00eau chu\u1ea9n r\u1ea5t cao cho doanh nghi\u1ec7p n\u1ebfu mu\u1ed1n l\u00e0m \u0111\u1ea1i l\u00fd ch\u00ednh th\u1ee9c. T \u0111\u00e3 ch\u1ee9ng minh cho Z th\u1ea5y s\u1ef1 hi\u1ec3u bi\u1ebft c\u1eb7n k\u1ebd v\u1ec1 th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u00e0 ti\u1ec1m n\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng v\u1ee5 th\u00f4ng qua 3 ch\u1ec9 s\u1ed1: dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng, lo\u1ea1i son b\u00e1n ch\u1ea1y v\u00e0 kho\u1ea3ng gi\u00e1 b\u00e1n ch\u1ea1y. <\/p>\n\n\n\n

Son m\u00f4i lu\u00f4n l\u00e0 m\u1eb7t h\u00e0ng c\u00f3 m\u1ee9c \u0111\u1ed9 ti\u00eau th\u1ee5 \u1ed5n \u0111\u1ecbnh v\u1edbi kho\u1ea3ng 400.000 s\u1ea3n ph\u1ea9m b\u00e1n ra 1 th\u00e1ng (s\u1ed1 li\u1ec7u cu\u1ed1i n\u0103m 2021) tr\u00ean c\u00e1c s\u00e0n TM\u0110T. V\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, \u0111a s\u1ed1 c\u00e1c s\u1ea3n ph\u1ea9m son m\u00f4i b\u00e1n ch\u1ea1y \u0111\u1ec1u \u0111\u1ebfn t\u1eeb H\u00e0n Qu\u1ed1c. \u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y s\u1ef1 y\u00eau th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111\u1ed1i v\u1edbi m\u1ef9 ph\u1ea9m c\u1ee7a x\u1ee9 s\u1edf kim chi.<\/p>\n\n\n\n

V\u1ec1 ch\u1ea5t li\u1ec7u, son l\u00ec v\u00e0 son kem l\u00e0 2 lo\u1ea1i son \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 nhanh nh\u1ea5t tr\u00ean c\u00e1c s\u00e0n TM\u0110T. \u0110\u1ed3ng th\u1eddi, m\u1ee9c gi\u00e1 ph\u1ed5 bi\u1ebfn c\u1ee7a nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 t\u1eeb 100.000 – 200.00 \u0111\u1ed3ng.<\/p>\n\n\n\n

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S\u1ea3n ph\u1ea9m son m\u00f4i b\u00e1n ch\u1ea1y cu\u1ed1i n\u0103m 2021<\/em><\/p>\n\n\n\n

K\u1ebft qu\u1ea3, v\u1edbi nh\u1eefng n\u0103ng l\u1ef1c \u0111\u01b0\u1ee3c ch\u1ee9ng minh, T \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i ch\u00ednh th\u1ee9c nh\u00f3m s\u1ea3n ph\u1ea9m son m\u00f4i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m \u0111\u00ecnh \u0111\u00e1m H\u00e0n Qu\u1ed1c. Tuy nhi\u00ean, \u0111\u00f3 m\u1edbi ch\u1ec9 l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u. \u0110\u1ec3 ch\u1eafc ch\u1eafn th\u01b0\u01a1ng v\u1ee5 th\u00e0nh c\u00f4ng, mang v\u1ec1 doanh thu cho c\u1ea3 nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t, T ti\u1ebfp t\u1ee5c c\u00e1c b\u01b0\u1edbc nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1eb7n k\u1ebd tr\u00ean Metric. C\u1ee5 th\u1ec3, doanh nghi\u1ec7p \u0111\u00e3 \u0111i\u1ec1u tra s\u1ed1 li\u1ec7u c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 shop b\u00e1n ch\u1ea1y nh\u1ea5t, top 10 son m\u00f4i b\u00e1n ch\u1ea1y trong ph\u00e2n kh\u00fac gi\u00e1 100.000 – 200.000, xu h\u01b0\u1edbng m\u00e0u s\u1eafc – ch\u1ea5t li\u1ec7u son m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a chu\u1ed9ng,… Nh\u1eefng th\u00f4ng tin n\u00e0y gi\u00fap T t\u1ed1i \u01b0u chi ph\u00ed v\u1eadn h\u00e0nh, c\u1ea3i thi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing, gia t\u0103ng tr\u1ea3i nghi\u1ec7m mua h\u00e0ng,…<\/p>\n\n\n\n

V\u1edbi s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng, ngay t\u1eeb qu\u00fd IV\/2021 \u0111\u1ebfn nay, doanh nghi\u1ec7p lu\u00f4n n\u1eb1m trong top 10 nh\u00e0 b\u00e1n tr\u00ean s\u00e0n TM\u0110T shopee, \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng offline c\u1ee7a m\u00ecnh. S\u1ed1 li\u1ec7u c\u0169ng lu\u00f4n \u0111\u01b0\u1ee3c T c\u1eadp nh\u1eadt, ph\u00e2n t\u00edch chi ti\u1ebft v\u00e0 g\u1eedi th\u01b0\u1eddng xuy\u00ean t\u1edbi th\u01b0\u01a1ng hi\u1ec7u Z \u0111\u1ec3 g\u00f3p \u00fd trong qu\u00e1 tr\u00ecnh R&D s\u1ea3n ph\u1ea9m. Nh\u1edd v\u1eady, ch\u1ec9 t\u00ednh ri\u00eang vi\u1ec7c kinh doanh tr\u00ean th\u1ecb tr\u01b0\u1eddng TM\u0110T, s\u1ea3n ph\u1ea9m son Z \u0111\u00e3 c\u00e1n m\u1ed1c doanh s\u1ed1 1.42 tri\u1ec7u \u0111\u00f4 la t\u1eeb khi ra m\u1eaft t\u1ea1i Vi\u1ec7t Nam, t\u00ednh t\u1edbi qu\u00fd I\/2023. <\/p>\n\n\n\n

Th\u00f4ng qua case study c\u1ee7a doanh nghi\u1ec7p ph\u00e2n ph\u1ed1i T v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Z, d\u1ec5 d\u00e0ng nh\u1eadn ra mu\u1ed1n th\u00e0nh c\u00f4ng t\u1ea1i 1 \u0111\u1ea1i d\u01b0\u01a1ng ho\u00e0n to\u00e0n m\u1edbi, nh\u00e0 b\u00e1n b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 c\u00e0ng trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 k\u00eanh b\u00e1n,… \u0111\u1ec3 t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh h\u1ee3p l\u00fd.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ch\u1ec9 v\u1edbi 3 b\u01b0\u1edbc nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01a1n gi\u1ea3n, 1 doanh nghi\u1ec7p \u0111\u00e3 th\u00e0nh c\u00f4ng tr\u1edf th\u00e0nh nh\u00e0 ph\u00e2n ph\u1ed1i ch\u00ednh th\u1ee9c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u...<\/p>\n","protected":false},"author":4,"featured_media":304,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,3],"tags":[],"class_list":["post-300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/09\/pexels-zhugewala-2113855-scaled.jpg?fit=2560%2C1707&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=300"}],"version-history":[{"count":1,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/300\/revisions"}],"predecessor-version":[{"id":305,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/300\/revisions\/305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/304"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}