{"id":288,"date":"2023-09-02T13:24:34","date_gmt":"2023-09-02T06:24:34","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=288"},"modified":"2023-09-02T13:24:35","modified_gmt":"2023-09-02T06:24:35","slug":"dieu-tra-thi-truong-ky-luong-doanh-nghiep-chan-ga-goi-dem-tiet-kiem-hon-nua-ty-dong","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/dieu-tra-thi-truong-ky-luong-doanh-nghiep-chan-ga-goi-dem-tiet-kiem-hon-nua-ty-dong\/","title":{"rendered":"\u0110I\u1ec0U TRA TH\u1eca TR\u01af\u1edcNG K\u1ef8 L\u01af\u1ee0NG, DOANH NGHI\u1ec6P CH\u0102N GA G\u1ed0I \u0110\u1ec6M TI\u1ebeT KI\u1ec6M H\u01a0N N\u1eecA T\u1ef6 \u0110\u1ed2NG"},"content":{"rendered":"\n<p><em>Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u00e1c s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) c\u0169ng l\u00e0 m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 d\u00e0nh cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00f4i khi \u0111\u00f3 c\u00f2n l\u00e0 c\u1ea1m b\u1eaby ch\u00f4n v\u00f9i doanh thu v\u00e0 th\u1eadm ch\u00ed c\u1ea3 v\u1ed1n ch\u1ee7 s\u1edf h\u1eefu. 1 doanh nghi\u1ec7p \u0111\u00e3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c h\u01a1n n\u1eeda t\u1ef7 \u0111\u1ed3ng ng\u00e2n s\u00e1ch. H\u1ecd \u0111\u00e3 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o, h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u ngay d\u01b0\u1edbi \u0111\u00e2y.<\/em><\/p>\n\n\n\n<p><strong>Th\u1ecb tr\u01b0\u1eddng ch\u0103n ga g\u1ed1i \u0111\u1ec7m b\u00f9ng n\u1ed5 v\u00e0o n\u0103m 2023<\/strong><\/p>\n\n\n\n<p>B\u1ea5t ch\u1ea5p nh\u1eefng bi\u1ebfn \u0111\u1ed9ng m\u1ea1nh m\u1ebd c\u1ee7a n\u1ec1n kinh t\u1ebf trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, th\u1ecb tr\u01b0\u1eddng ch\u0103n ga g\u1ed1i \u0111\u1ec7m v\u1eabn lu\u00f4n gi\u1eef \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. Theo s\u1ed1 li\u1ec7u c\u1ee7a Metric, \u0111\u1ed3 d\u00f9ng ph\u00f2ng ng\u1ee7 \u0111\u00e3 mang v\u1ec1 h\u01a1n 1.300 t\u1ef7 \u0111\u1ed3ng cho 4 s\u00e0n TM\u0110T (Shopee, Lazada, Tiki, Sendo) &#8211; con s\u1ed1 v\u00f4 c\u00f9ng t\u00edch c\u1ef1c n\u1ebfu so s\u00e1nh v\u1edbi nhi\u1ec1u nh\u00f3m s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f9ng ng\u00e0nh h\u00e0ng Nh\u00e0 c\u1eeda &#8211; \u0110\u1eddi s\u1ed1ng.<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y lu\u00f4n gi\u1eef \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c trong c\u1ea3 n\u0103m, B\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n t\u1eeb \u0111\u1ea7u th\u00e1ng 3, ng\u00e0nh h\u00e0ng s\u1ebd c\u00f3 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn \u1ed5n \u0111\u1ecbnh v\u00e0 th\u00f4ng th\u01b0\u1eddng s\u1ebd \u0111\u1ea1t \u0111\u1ec9nh doanh thu v\u00e0o cu\u1ed1i th\u00e1ng 12.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"729\" height=\"571\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/09\/Doanh-so-chan-ga-goi-dem-2022-2.png?resize=729%2C571&#038;ssl=1\" alt=\"\" class=\"wp-image-289\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/09\/Doanh-so-chan-ga-goi-dem-2022-2.png?w=729&amp;ssl=1 729w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/09\/Doanh-so-chan-ga-goi-dem-2022-2.png?resize=300%2C235&amp;ssl=1 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/figure>\n\n\n\n<p>Nh\u00f3m s\u1ea3n ph\u1ea9m thu\u1ed9c th\u1ecb tr\u01b0\u1eddng gi\u1ea5c ng\u1ee7 c\u00f3 th\u1ec3 \u0111\u1ee9ng ngo\u00e0i s\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u1edfi s\u1edf h\u1eefu 3 y\u1ebfu t\u1ed1 sau:<\/p>\n\n\n\n<p>T\u1ec7p kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn, tr\u1ea3i d\u00e0i \u1edf m\u1ecdi \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, \u0111\u1ecba l\u00fd,&#8230;.<\/p>\n\n\n\n<p>Ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1eddi s\u1ed1ng \u0111\u01b0\u1ee3c n\u00e2ng cao, m\u1ecdi ng\u01b0\u1eddi ch\u00fa \u00fd \u0111\u1ebfn s\u1ee9c kh\u1ecfe nhi\u1ec1u h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ee9c kh\u1ecfe gi\u1ea5c ng\u1ee7.<\/p>\n\n\n\n<p>Ch\u0103n ga g\u1ed1i \u0111\u1ec7m l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u1ed9 mua l\u1eb7p l\u1ea1i nhi\u1ec1u, th\u00f4ng th\u01b0\u1eddng sau kho\u1ea3ng 1 th\u1eddi gian s\u1ebd c\u1ea7n thay l\u1ea1i.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, tr\u00ean n\u1ec1n t\u1ea3ng E-Commerce, nh\u1eefng doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t trong l\u0129nh v\u1ef1c n\u00e0y s\u1ebd \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00f4ng \u00edt v\u1ea5n \u0111\u1ec1 nan gi\u1ea3i.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng \u0111ang b\u1ecb chi\u1ebfm l\u0129nh b\u1edfi kh\u00f4ng \u00edt c\u00e1c \u00f4ng l\u1edbn c\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng tu\u1ed5i \u0111\u1eddi l\u00e2u n\u0103m, \u0111\u00e3 v\u00e0 quen thu\u1ed9c trong t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam.<\/p>\n\n\n\n<p>Ch\u0103n ga g\u1ed1i \u0111\u1ec7m l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m kh\u00e1ch h\u00e0ng c\u1ea7n tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf nh\u01b0 s\u1edd, n\u1eb1m th\u1eed,&#8230; r\u1ed3i m\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n\n<p>C\u00e1c s\u1ea3n ph\u1ea9m, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ec7m c\u00f3 k\u00edch th\u01b0\u1edbc l\u1edbn, c\u1ed3ng k\u1ec1nh g\u00e2y nhi\u1ec1u kh\u00f3 kh\u0103n trong vi\u1ec7c v\u1eadn chuy\u1ec3n, \u0111\u1ed3ng th\u1eddi chi ph\u00ed v\u1eadn chuy\u1ec3n cao.<\/p>\n\n\n\n<p><strong>Doanh nghi\u1ec7p n\u1ec7m \u0111i ch\u1eadm m\u00e0 ch\u1eafc, ti\u1ebft ki\u1ec7m h\u01a1n n\u1eeda t\u1ef7 \u0111\u1ed3ng&nbsp;<\/strong><\/p>\n\n\n\n<p>\u0110\u1ed1i m\u1eb7t v\u1edbi kh\u00f3 kh\u0103n chung c\u1ee7a ng\u00e0nh h\u00e0ng, P &#8211; 1 nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ec7m \u0111\u00e3 t\u1eadn d\u1ee5ng nh\u1eefng s\u1ed1 li\u1ec7u t\u1eeb Metric \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng b\u01b0\u1edbc \u0111i h\u1ee3p l\u00fd h\u01a1n tr\u00ean n\u1ec1n t\u1ea3ng TM\u0110T.&nbsp;<\/p>\n\n\n\n<p>\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp t\u1eeb \u0111\u1ea7u nh\u1eefng n\u0103m 2000, P \u0111\u00e3 t\u1eebng s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n t\u1ea1i th\u1ecb tr\u01b0\u1eddng c\u1ee7a Vi\u1ec7t Nam. Tuy nhi\u00ean, \u0111\u1ec3 ph\u00f9 h\u1ee3p t\u00ecnh h\u00ecnh doanh nghi\u1ec7p t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u quy\u1ebft \u0111\u1ecbnh chuy\u1ec3n h\u01b0\u1edbng kinh doanh ch\u1ee7 y\u1ebfu gia c\u00f4ng cho M\u1ef9 v\u00e0 H\u00e0n Qu\u1ed1c. \u0110i\u1ec1u n\u00e0y khi\u1ebfn P \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i mu\u1ed1n kinh doanh t\u1ea1i Vi\u1ec7t Nam ph\u1ea3i gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c 2 b\u00e0i to\u00e1n:&nbsp;<\/p>\n\n\n\n<p>L\u00e0m sao l\u1ea5y \u0111\u01b0\u1ee3c ni\u1ec1m tin t\u1eeb kh\u00e1ch h\u00e0ng khi \u0111\u00e3 ng\u1eebng ho\u1ea1t \u0111\u1ed9ng trong n\u01b0\u1edbc qu\u00e1 l\u00e2u?<\/p>\n\n\n\n<p>L\u00e0m sao \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ea7u ra \u0111\u1ea3m b\u1ea3o \u0111\u1ea7u ra khi chi ph\u00ed s\u1ea3n xu\u1ea5t kh\u00f4ng h\u1ec1 nh\u1ecf?<\/p>\n\n\n\n<p>Nh\u1eadn th\u1ea5y TM\u0110T \u0111ang l\u00e0 m\u1ea3nh \u0111\u1ea5t ti\u1ec1m n\u0103ng cho ng\u00e0nh h\u00e0ng, P quy\u1ebft \u0111\u1ecbnh ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh. 3 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c nh\u00e3n h\u00e0ng quan t\u00e2m g\u1ed3m: Dung l\u01b0\u1ee3ng ng\u00e0nh h\u00e0ng tr\u00ean c\u00e1c s\u00e0n TM\u0110T; Th\u1ecb ph\u1ea7n v\u00e0 doanh thu c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh; Ph\u00e2n kh\u00fac gi\u00e1, ch\u1ea5t li\u1ec7u v\u00e0 k\u00edch c\u1ee1 th\u00f4ng d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 ph\u00e2n t\u00edch, th\u1ecb tr\u01b0\u1eddng ch\u0103n ga g\u1ed1i \u0111\u1ec7m lu\u00f4n c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng E-Commerce nh\u01b0ng doanh thu ch\u1ee7 y\u1ebfu l\u1ea1i \u0111\u1ebfn t\u1eeb 2 lo\u1ea1i nh\u00e0 b\u00e1n ch\u00ednh: c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e2u \u0111\u1eddi \u0111\u00e3 h\u1eb1n s\u00e2u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng nh\u00e0 nh\u1eadp kh\u1ea9u ch\u0103n ga g\u1ed1i \u0111\u1ec7m t\u1eeb Trung Qu\u1ed1c.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ec3 chen ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y kh\u00f4ng ph\u1ea3i b\u00e0i to\u00e1n \u0111\u01a1n gi\u1ea3n. S\u00e0n TM\u0110T Shopee c\u00f3 g\u1ea7n 12000 nh\u00e0 b\u00e1n nh\u01b0ng h\u01a1n 16% doanh thu l\u1ea1i thu\u1ed9c v\u1ec1 20 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u. Trong \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u1ea3i d\u00e0i t\u1eeb ph\u00e2n kh\u00fac cao c\u1ea5p \u0111\u1ebfn ph\u00e2n kh\u00fac b\u00ecnh d\u00e2n v\u1edbi \u0111a d\u1ea1ng kho\u1ea3ng gi\u00e1 \u0111\u1ec3 ti\u1ebfp c\u1eadn t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>Nh\u1eadn th\u1ea5y vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ph\u1ea3i b\u1ecf ra nhi\u1ec1u ng\u00e2n s\u00e1ch m\u00e0 l\u1ea1i ch\u01b0a ch\u1eafc \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao, doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh ch\u01b0a v\u1ed9i v\u00e0ng m\u1edf gian h\u00e0ng tr\u00ean c\u00e1c s\u00e0n TM\u0110T. Thay v\u00e0o \u0111\u00f3, P thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c kinh doanh sang ti\u1ebfp c\u1eadn nh\u1eefng nh\u00e0 b\u00e1n c\u00f3 doanh s\u1ed1 t\u1ed1t, \u0111\u00e0m b\u00e1n \u0111\u1ec3 h\u1ecd l\u00e0m nh\u00e0 ph\u00e2n ph\u1ed1i ch\u00ednh th\u1ee9c.&nbsp;<\/p>\n\n\n\n<p>Ph\u01b0\u01a1ng \u00e1n n\u00e0y gi\u00fap P kh\u00f4ng t\u1ed1n c\u00e1c chi ph\u00ed nh\u01b0 m\u1edf v\u00e0 duy tr\u00ec gian h\u00e0ng, qu\u1ea3ng c\u00e1o, l\u00e0m th\u01b0\u01a1ng hi\u1ec7u, thu\u00ea nh\u00e2n s\u1ef1 v\u1eadn h\u00e0nh,&#8230; m\u00e0 v\u1eabn ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhanh ch\u00f3ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u1ed3ng th\u1eddi, v\u00ec ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c ng\u00e2n s\u00e1ch n\u00ean P c\u00f3 th\u1ec3 gi\u1ea3m gi\u00e1 s\u00e2u c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp kh\u00e1c.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, doanh nghi\u1ec7p t\u00ecm hi\u1ec3u c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t tr\u00ean c\u00e1c s\u00e0n TM\u0110T, ph\u00e2n t\u00edch ch\u1ea5t li\u1ec7u, k\u00edch th\u01b0\u1edbc, kho\u1ea3ng gi\u00e1,&#8230; th\u00f4ng d\u1ee5ng v\u00e0 th\u00f4ng qua \u0111\u00f3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n<p>K\u1ebft qu\u1ea3, P \u0111\u00e3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c h\u01a1n n\u1eeda t\u1ef7 \u0111\u1ed3ng ng\u00e2n s\u00e1ch m\u00e0 v\u1eabn \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau trong giai \u0111o\u1ea1n \u0111\u1ea7u quay tr\u1edf l\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Tuy nhi\u00ean trong t\u01b0\u01a1ng lai, TM\u0110T v\u1eabn l\u00e0 1 th\u1ecb tr\u01b0\u1eddng m\u00e0 P tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng th\u1ec3 b\u1ecf qua. Lu\u00f4n theo s\u00e1t di\u1ec5n bi\u1ebfn th\u1ecb tr\u01b0\u1eddng TM\u0110T, c\u1eadp nh\u1eadt s\u1ed1 li\u1ec7u th\u01b0\u1eddng xuy\u00ean s\u1ebd l\u00e0 gi\u1ea3i ph\u00e1p cho b\u00e0i to\u00e1n n\u00e0y.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"\u01af\u1edbc t\u00ednh dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng tr\u00ean s\u00e0n TM\u0110T\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/SpQa4KKWH6w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\"><strong>Metric Insights\u00a0<\/strong>l\u00e0 chu\u1ed7i b\u00e0i vi\u1ebft v\u1ec1 nh\u1eefng c\u00e2u chuy\u1ec7n kinh doanh tr\u00ean TM\u0110T th\u00e0nh c\u00f4ng v\u00e0 t\u00edch c\u1ef1c t\u1eeb ch\u00ednh kh\u00e1ch h\u00e0ng \/ \u0111\u1ed1i t\u00e1c m\u00e0 ch\u00fang t\u00f4i c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u1ed3ng h\u00e0nh. Trong c\u00e1c b\u00e0i vi\u1ebft thu\u1ed9c chu\u1ed7i Insights n\u00e0y, t\u00ean nh\u00e2n v\u1eadt v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c thay \u0111\u1ed5i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o danh t\u00ednh v\u00e0 c\u00e1c b\u00ed m\u1eadt kinh doanh c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb li\u00ean quan.<br>Tr\u00e2n tr\u1ecdng m\u1eddi h\u1ee3p t\u00e1c &amp; trao \u0111\u1ed5i qua: insight@metric.vn.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u00e1c s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) c\u0169ng l\u00e0 m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 d\u00e0nh cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00f4i khi \u0111\u00f3 c\u00f2n&#46;&#46;&#46;<\/p>\n","protected":false},"author":4,"featured_media":290,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,3],"tags":[],"class_list":["post-288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/09\/Screenshot_1.png?fit=767%2C521&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=288"}],"version-history":[{"count":1,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/288\/revisions"}],"predecessor-version":[{"id":291,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/288\/revisions\/291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/290"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}