{"id":28,"date":"2023-03-03T11:10:44","date_gmt":"2023-03-03T04:10:44","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=28"},"modified":"2023-07-14T15:35:23","modified_gmt":"2023-07-14T08:35:23","slug":"dam-phan-them-loi-ich-tu-cac-san-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/dam-phan-them-loi-ich-tu-cac-san-thuong-mai-dien-tu\/","title":{"rendered":"\u0110\u00e0m ph\u00e1n th\u00eam l\u1ee3i \u00edch t\u1eeb c\u00e1c s\u00e0n Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed"},"content":{"rendered":"\n<p><em>L\u00e0m sao \u0111\u1ec3 nh\u1eadn t\u1ed1i \u0111a quy\u1ec1n l\u1ee3i t\u1eeb c\u00e1c s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T)?&nbsp; C\u00f3 th\u1ec3 \u0111\u00e0m ph\u00e1n v\u1edbi s\u00e0n b\u1eb1ng c\u00e1ch n\u00e0o v\u00e0 \u0111\u00e2u m\u1edbi l\u00e0 ph\u01b0\u01a1ng \u00e1n \u0111\u00e0m ph\u00e1n t\u1ed1t nh\u1ea5t? H\u00e3y c\u0169ng Metric ph\u00e2n t\u00edch k\u1ef9 h\u01a1n b\u00e0i to\u00e1n n\u00e0y.<\/em><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">N\u1ed9i dung ch&iacute;nh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metric.vn\/insights\/dam-phan-them-loi-ich-tu-cac-san-thuong-mai-dien-tu\/#tiep_can_toi_da_loi_ich_tu_san_tmdt\" title=\"Ti\u1ebfp c\u1eadn t\u1ed1i \u0111a l\u1ee3i \u00edch t\u1eeb s\u00e0n TM\u0110T\">Ti\u1ebfp c\u1eadn t\u1ed1i \u0111a l\u1ee3i \u00edch t\u1eeb s\u00e0n TM\u0110T<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metric.vn\/insights\/dam-phan-them-loi-ich-tu-cac-san-thuong-mai-dien-tu\/#2_cach_so_huu_traffic_voi_chi_phi_thap_nhat\" title=\"2 c\u00e1ch s\u1edf h\u1eefu traffic v\u1edbi chi ph\u00ed th\u1ea5p nh\u1ea5t\">2 c\u00e1ch s\u1edf h\u1eefu traffic v\u1edbi chi ph\u00ed th\u1ea5p nh\u1ea5t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metric.vn\/insights\/dam-phan-them-loi-ich-tu-cac-san-thuong-mai-dien-tu\/#nam_chac_thong_tin_thi_phan_doanh_so_de_dam_phan_thanh_cong\" title=\"N\u1eafm ch\u1eafc th\u00f4ng tin th\u1ecb ph\u1ea7n, doanh s\u1ed1 \u0111\u1ec3 \u0111\u00e0m ph\u00e1n th\u00e0nh c\u00f4ng\">N\u1eafm ch\u1eafc th\u00f4ng tin th\u1ecb ph\u1ea7n, doanh s\u1ed1 \u0111\u1ec3 \u0111\u00e0m ph\u00e1n th\u00e0nh c\u00f4ng<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"tiep_can_toi_da_loi_ich_tu_san_tmdt\"><\/span><strong>Ti\u1ebfp c\u1eadn t\u1ed1i \u0111a l\u1ee3i \u00edch t\u1eeb s\u00e0n TM\u0110T<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nh\u01b0ng l\u1ee3i \u00edch l\u1edbn m\u00e0 E-Commerce mang l\u1ea1i cho doanh nghi\u1ec7p l\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn. Gi\u1ea3i quy\u1ebft nh\u1eefng h\u1ea1n ch\u1ebf v\u1ec1 m\u1eb7t v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd. Thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua h\u00e0ng. T\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch&#8230; Trong \u0111\u00f3, thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n \u0111\u00e1nh gi\u00e1 cao h\u01a1n c\u1ea3.&nbsp;<\/p>\n\n\n\n<p>L\u1ee3i \u00edch n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c s\u00e0n mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u1ef1c hi\u1ec7n th\u00f4ng qua vi\u1ec7c th\u01b0\u1eddng xuy\u00ean t\u1ed5 ch\u1ee9c nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i h\u00e0ng ng\u00e0y, h\u00e0ng th\u00e1ng (Double day, gi\u1eefa th\u00e1ng, cu\u1ed1i th\u00e1ng,&#8230;). Trong nh\u1eefng d\u1ecbp n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n \u0111\u01b0\u1ee3c s\u00e0n h\u1ed7 tr\u1ee3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, qua \u0111\u00f3 th\u00fac \u0111\u1ea9y doanh s\u1ed1.<\/p>\n\n\n\n<p><strong>L\u01b0\u1ee3t truy c\u1eadp c\u1ee7a ng\u01b0\u1eddi mua (traffic)<\/strong> l\u00fac n\u00e0y ch\u00ednh l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p, nh\u00e0 b\u00e1n \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch c\u00f3 di\u1ec5n ra th\u00e0nh c\u00f4ng hay kh\u00f4ng.&nbsp;<\/p>\n\n\n\n<p>C\u00f3 2 y\u1ebfu t\u1ed1 m\u00e0 doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m khi theo d\u00f5i ch\u1ec9 s\u1ed1 traffic: s\u1ed1 l\u01b0\u1ee3ng traffic (bao nhi\u00eau ng\u01b0\u1eddi xem s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p) v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng traffic (ng\u01b0\u1eddi xem \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau). Ch\u1ea5t l\u01b0\u1ee3ng traffic r\u1ea5t kh\u00f3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00ec traffic l\u00e0 do s\u00e0n TM\u0110T quy\u1ebft \u0111\u1ecbnh. Trong khi \u0111\u00f3, s\u1ed1 l\u01b0\u1ee3ng traffic l\u00e0 y\u1ebfu t\u1ed1 m\u00e0 doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u00f4ng qua vi\u1ec7c \u0111\u00e0m ph\u00e1n v\u1edbi c\u00e1c s\u00e0n Ecommerce.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"501\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/05\/Screenshot_1.png?resize=740%2C501&#038;ssl=1\" alt=\"\" class=\"wp-image-110\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/05\/Screenshot_1.png?w=999&amp;ssl=1 999w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/05\/Screenshot_1.png?resize=300%2C203&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/05\/Screenshot_1.png?resize=768%2C520&amp;ssl=1 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_cach_so_huu_traffic_voi_chi_phi_thap_nhat\"><\/span><strong>2 c\u00e1ch s\u1edf h\u1eefu traffic v\u1edbi chi ph\u00ed th\u1ea5p nh\u1ea5t<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, doanh nghi\u1ec7p \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 m\u1ed9t l\u01b0\u1ee3ng l\u01b0\u1ee3t xem nh\u1ea5t \u0111\u1ecbnh, c\u00f3 t\u00ednh t\u1ef1 nhi\u00ean (v\u00ed d\u1ee5 nh\u01b0 ng\u01b0\u1eddi mua ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm v\u00e0 xem s\u1ea3n ph\u1ea9m). Ngo\u00e0i ra, \u0111\u1ec3 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng xem s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tr\u1ea3 ph\u00ed cho s\u00e0n TM\u0110T. Chi ph\u00ed cho d\u1ecbch v\u1ee5 n\u00e0y s\u1ebd t\u00ednh theo s\u1ed1 l\u01b0\u1ee3ng traffic.<\/p>\n\n\n\n<p>\u0110\u1ee9ng tr\u01b0\u1edbc cu\u1ed9c \u0111\u00e0m ph\u00e1n v\u1edbi s\u00e0n TM\u0110T, doanh nghi\u1ec7p ch\u1ec9 c\u00f3 t\u1ed1i \u0111a 2 l\u1ee3i th\u1ebf:<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean l\u00e0 s\u1ea3n ph\u1ea9m. S\u1ea3n ph\u1ea9m c\u00e0ng c\u00f3 t\u00ednh \u0111\u1ed9c quy\u1ec1n th\u00ec c\u00e0ng c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 \u0111\u00e0m ph\u00e1n v\u1edbi s\u00e0n TM\u0110T. Ch\u00ednh s\u00e1ch c\u1ee7a s\u00e0n TM\u0110T l\u00e0 b\u00e1n traffic cho c\u00e1c doanh nghi\u1ec7p v\u1edbi gi\u00e1 b\u1eb1ng nhau. Tuy nhi\u00ean, n\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p c\u00f3 t\u00ednh \u0111\u1ed9c quy\u1ec1n, gi\u00e1 tr\u1ecb m\u1ed7i traffic s\u1ebd t\u0103ng theo, khi \u1ea5y c\u1ea3 nh\u00e0 b\u00e1n v\u00e0 s\u00e0n \u0111\u1ec1u th\u1eafng. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fd do cho ph\u00e9p doanh nghi\u1ec7p \u0111\u00e0m ph\u00e1n gi\u1ea3m gi\u00e1 traffic. Y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean n\u00e0y c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng, nh\u01b0ng n\u00f3 c\u1ea7n b\u1eb1ng ch\u1ee9ng v\u1ec1 t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/p>\n\n\n\n<p>Th\u1ee9 hai l\u00e0 v\u1ecb th\u1ebf c\u1ee7a doanh nghi\u1ec7p tr\u00ean s\u00e0n TM\u0110T. N\u1ebfu doanh nghi\u1ec7p lu\u00f4n \u0111\u1ee9ng top \u0111\u1ea7u doanh s\u1ed1 c\u1ee7a m\u1ed9t ng\u00e0nh h\u00e0ng hay d\u00f2ng s\u1ea3n ph\u1ea9m, h\u1ecd c\u00f3 quy\u1ec1n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean mua traffic r\u1ebb h\u01a1n. S\u00e0n TM\u0110T h\u01b0\u1edfng m\u1ed9t ph\u1ea7n doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p, do \u0111\u00f3 n\u1ebfu doanh nghi\u1ec7p \u0111\u1ee9ng top th\u00ec h\u1ecd ch\u00ednh l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng t\u00fai ti\u1ec1n l\u1edbn c\u1ee7a s\u00e0n. L\u1ebd d\u0129 nhi\u00ean, doanh nghi\u1ec7p c\u00f3 v\u1ecb th\u1ebf \u0111\u1ec3 \u0111\u00e0m ph\u00e1n v\u1edbi nh\u1eefng \u01b0u \u0111\u00e3i t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, s\u00e0n TM\u0110T l\u1ea1i l\u00e0 \u0111\u01a1n v\u1ecb n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c doanh s\u1ed1 c\u1ee7a nh\u00e3n h\u00e0ng, s\u1ea3n&nbsp; ph\u1ea9m, doanh nghi\u1ec7p\u2026 L\u00fac n\u00e0y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u1ea7n t\u1edbi n\u1ec1n t\u1ea3ng s\u1ed1 li\u1ec7u \u0111\u1ed9c l\u1eadp nh\u01b0 Metric &#8211; n\u01a1i m\u00e0 vi\u1ec7c th\u1ed1ng k\u00ea, ki\u1ec3m tra top doanh s\u1ed1 nh\u00e0 b\u00e1n v\u1edbi t\u1eebng d\u00f2ng s\u1ea3n ph\u1ea9m\/ nh\u00e3n h\u00e0ng di\u1ec5n ra h\u00e0ng ng\u00e0y!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"500\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/05\/Screenshot_2.png?resize=740%2C500&#038;ssl=1\" alt=\"\" class=\"wp-image-111\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/05\/Screenshot_2.png?w=998&amp;ssl=1 998w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/05\/Screenshot_2.png?resize=300%2C203&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/05\/Screenshot_2.png?resize=768%2C519&amp;ssl=1 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"nam_chac_thong_tin_thi_phan_doanh_so_de_dam_phan_thanh_cong\"><\/span><strong>N\u1eafm ch\u1eafc th\u00f4ng tin th\u1ecb ph\u1ea7n, doanh s\u1ed1 \u0111\u1ec3 \u0111\u00e0m ph\u00e1n th\u00e0nh c\u00f4ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Doanh nghi\u1ec7p G l\u00e0 kh\u00e1ch h\u00e0ng\/\u0111\u1ed1i t\u00e1c c\u1ee7a Metric ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c h\u00e0ng gia d\u1ee5ng. V\u1edbi nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c kinh doanh xu\u1ea5t s\u1eafc v\u00e0 s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, doanh nghi\u1ec7p lu\u00f4n c\u00f3 doanh thu \u1ed5n \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n. Tuy nhi\u00ean, nh\u01b0 nhi\u1ec1u nh\u00e0 b\u00e1n m\u1ea1nh kh\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean E-Commerce, G th\u01b0\u1eddng kh\u00f4ng quan t\u00e2m \u0111\u1ebfn th\u1ee9 h\u1ea1ng so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.&nbsp;<\/p>\n\n\n\n<p>Trong m\u1ed9t l\u1ea7n s\u1eed d\u1ee5ng Metric \u0111\u1ec3 l\u1ea5y d\u1eef li\u1ec7u x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch marketing, doanh nghi\u1ec7p nh\u1eadn th\u1ea5y r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u0111\u1ee9ng Top 2 tr\u00ean to\u00e0n s\u00e0n TM\u0110T trong qu\u00fd g\u1ea7n nh\u1ea5t. V\u1edbi c\u01a1 s\u1edf \u0111\u00f3, G \u0111\u00e0m ph\u00e1n \u0111\u1ec3 mang th\u00eam \u01b0u \u0111\u00e3i v\u1ec1 gi\u00e1 v\u00e0 s\u1ed1 l\u01b0\u1ee3ng traffic cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh v\u00e0 \u0111\u00e3 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>V\u1edbi tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p h\u00e0ng gia d\u1ee5ng m\u00e0 Metric c\u00f3 c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y, \u0111\u1ec3 \u0111\u00e0m ph\u00e1n v\u1edbi s\u00e0n TM\u0110T th\u00e0nh c\u00f4ng c\u1ea7n 3 y\u1ebfu t\u1ed1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u1eafm r\u00f5 v\u1ec1 th\u1ecb tr\u01b0\u1eddng TM\u0110T v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ee7a doanh nghi\u1ec7p<\/li>\n\n\n\n<li>Linh \u0111\u1ed9ng v\u00e0 ki\u00ean tr\u00ec<\/li>\n<\/ul>\n\n\n\n<p>M\u1ed1i quan h\u1ec7 c\u1ee7a nh\u00e0 b\u00e1n v\u00e0 s\u00e0n TM\u0110T l\u00e0 qu\u00fd gi\u00e1 h\u01a1n nhi\u1ec1u khi so s\u00e1nh tr\u00ean t\u1eebng chi\u1ebfn d\u1ecbch nh\u1ecf l\u1ebb. Metric tin r\u1eb1ng nh\u1eefng th\u00f4ng tin v\u00e0 d\u1eef li\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb \u1ec1n t\u1ea3ng ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u Ecommerce s\u1ebd li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n v\u00e0 t\u1ed1i \u01b0u m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p, nh\u00e0 b\u00e1n tr\u00ean c\u00e1c s\u00e0n TM\u0110T t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"C\u00e1ch t\u00ecm top shop b\u00e1n ch\u1ea1y tr\u00ean s\u00e0n TM\u0110T\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/wGPmh9IwlpE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\"><em>S\u1eed d\u1ee5ng Metric \u0111\u1ec3 t\u00ecm ra top nh\u00e0 b\u00e1n tr\u00ean s\u00e0n TM\u0110T<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Metric Insights<\/strong> l\u00e0 chu\u1ed7i b\u00e0i vi\u1ebft v\u1ec1 nh\u1eefng c\u00e2u chuy\u1ec7n kinh doanh tr\u00ean TM\u0110T th\u00e0nh c\u00f4ng v\u00e0 t\u00edch c\u1ef1c t\u1eeb ch\u00ednh kh\u00e1ch h\u00e0ng \/ \u0111\u1ed1i t\u00e1c m\u00e0 ch\u00fang t\u00f4i c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u1ed3ng h\u00e0nh. Trong c\u00e1c b\u00e0i vi\u1ebft thu\u1ed9c chu\u1ed7i Insights n\u00e0y, t\u00ean nh\u00e2n v\u1eadt v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c thay \u0111\u1ed5i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o danh t\u00ednh v\u00e0 c\u00e1c b\u00ed m\u1eadt kinh doanh c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb li\u00ean quan.<br>Tr\u00e2n tr\u1ecdng m\u1eddi h\u1ee3p t\u00e1c &amp; trao \u0111\u1ed5i qua: insight@metric.vn.<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>S\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u thi\u0323 tr\u01b0\u01a1\u0300ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e0m ph\u00e1n c\u00e1c chi\u1ebfn d\u1ecbch Marketing v\u1edbi s\u00e0n mua s\u0103\u0301m tr\u01b0\u0323c tuy\u00ea\u0301n.<\/p>\n","protected":false},"author":3,"featured_media":103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[17,10],"class_list":["post-28","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-case-study","tag-market-insight"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/03\/dam-phan-ecommerce.jpg?fit=832%2C468&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":7,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/28\/revisions"}],"predecessor-version":[{"id":134,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/28\/revisions\/134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/103"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=28"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=28"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}