{"id":275,"date":"2023-08-21T16:35:39","date_gmt":"2023-08-21T09:35:39","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=275"},"modified":"2023-08-22T10:38:31","modified_gmt":"2023-08-22T03:38:31","slug":"3-chien-thuat-giup-thuong-hieu-cafe-viet-day-manh-doanh-thu-tren-san-tmdt","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/3-chien-thuat-giup-thuong-hieu-cafe-viet-day-manh-doanh-thu-tren-san-tmdt\/","title":{"rendered":"3 CHI\u1ebeN THU\u1eacT GI\u00daP TH\u01af\u01a0NG HI\u1ec6U CAFE VI\u1ec6T \u0110\u1ea8Y M\u1ea0NH DOANH THU TR\u00caN S\u00c0N TM\u0110T"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>\u0110\u1eb7t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \/ kh\u1ed1i l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m d\u1ec5 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, thi\u1ebft k\u1ebf bao b\u00ec b\u1eaft m\u1eaft v\u00e0 nghi\u00ean c\u1ee9u d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 3 chi\u1ebfn thu\u1eadt m\u00e0 A &#8211; 1 kh\u00e1ch h\u00e0ng c\u1ee7a Metric \u0111\u00e3 \u00e1p d\u1ee5ng \u0111\u1ec3 t\u0103ng t\u1ed1c doanh thu nhanh ch\u00f3ng.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea n\u1ed9i \u0111\u1ecba c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba ph\u00e1t tri\u1ec3n<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7t Nam t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay lu\u00f4n \u0111\u01b0\u1ee3c coi l\u00e0 c\u01b0\u1eddng qu\u1ed1c v\u1ec1 cafe tr\u00ean to\u00e0n c\u1ea7u. X\u00e9t theo s\u1ea3n l\u01b0\u1ee3ng s\u1ea3n xu\u1ea5t h\u1ea1t Robusta, Vi\u1ec7t Nam \u0111\u1ee9ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u00e0 \u0111\u1ee9ng th\u1ee9 2 v\u1ec1 s\u1ea3n l\u01b0\u1ee3ng xu\u1ea5t kh\u1ea9u (sau Brazil).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, ng\u00e0nh c\u0169ng \u0111ang c\u00f3 b\u01b0\u1edbc ti\u1ebfn kh\u1ea3 quan. Theo nghi\u00ean c\u1ee9u c\u1ee7a c\u00f4ng ty Euromonitor, trong giai \u0111o\u1ea1n t\u1eeb 2022 &#8211; 2027, ng\u00e0nh c\u00e0 ph\u00ea Vi\u1ec7t s\u1ebd t\u0103ng tr\u01b0\u1edfng \u1edf m\u1ee9c g\u1ea7n 8%. \u0110\u1ed3ng th\u1eddi, quy m\u00f4 ng\u00e0nh c\u0169ng s\u1ebd \u0111\u1ea1t m\u1ee9c 15.837 t\u1ef7 \u0111\u1ed3ng v\u00e0o n\u0103m 2027.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ed1 li\u1ec7u c\u1ee7a Hi\u1ec7p h\u1ed9i C\u00e0 ph\u00ea &#8211;&nbsp; Ca cao Vi\u1ec7t Nam c\u0169ng ph\u1ea3n \u00e1nh, l\u01b0\u1ee3ng c\u00e0 ph\u00ea nh\u00e2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ebf bi\u1ebfn v\u00e0 ti\u00eau th\u1ee5 \u0111\u1ea1t kho\u1ea3ng 16% to\u00e0n ng\u00e0nh. \u0110\u00e2y l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u t\u00edch c\u1ef1c khi x\u00e9t trong 10 n\u0103m qua, con s\u1ed1 n\u00e0y lu\u00f4n \u1edf m\u1ee9c d\u01b0\u1edbi 10%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c chuy\u00ean gia \u0111\u00e1nh gi\u00e1 trong t\u01b0\u01a1ng lai, th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea n\u1ed9i \u0111\u1ecba s\u1ebd c\u00f2n r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng v\u00ec 3 l\u00fd do:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00ecnh qu\u00e2n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 c\u00e0 ph\u00ea \/ \u0111\u1ea7u ng\u01b0\u1eddi t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay kho\u1ea3ng 2 kg \/ ng\u01b0\u1eddi \/ n\u0103m, k\u00e9m h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi c\u00e1c n\u01b0\u1edbc nh\u01b0 Ph\u1ea7n Lan (12 kg\/ng\u01b0\u1eddi\/n\u0103m), Brazil (5,8 kg\/ng\u01b0\u1eddi\/n\u0103m),&#8230; Th\u1ebf n\u00ean, ng\u00e0nh c\u00f3 nhi\u1ec1u d\u01b0 \u0111\u1ecba ph\u00e1t tri\u1ec3n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0103n ho\u00e1 c\u00e0 ph\u00ea n\u1edf r\u1ed9, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c \u0111\u00f4 th\u1ecb l\u1edbn. Kh\u00f4ng kh\u00f3 \u0111\u1ec3 b\u1eaft g\u1eb7p nh\u1eefng qu\u00e1n c\u00e0 ph\u00ea tr\u00ean c\u00e1c \u0111\u01b0\u1eddng ph\u1ed1, ng\u00f5 h\u1ebbm hay th\u1eadm ch\u00ed l\u00e0 trong c\u00e1c khu cao \u1ed1c, v\u0103n ph\u00f2ng, Nhi\u1ec1u chu\u1ed7i c\u00e0 ph\u00ea c\u0169ng h\u00ecnh th\u00e0nh v\u00e0 ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, trong \u0111\u00f3 c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Highland, The Coffee House,&#8230;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nhi\u1ec1u nh\u00e0 m\u00e1y ch\u1ebf bi\u1ebfn cafe, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m cafe ho\u00e0 tan c\u0169ng \u0111ang m\u1edf r\u1ed9ng v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ea3n xu\u1ea5t. \u0110\u1ed3ng th\u1eddi, s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a TM\u0110T c\u0169ng gi\u00fap c\u00e1c nh\u00e0 b\u00e1n ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m t\u1ed1t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3 Chi\u1ebfn thu\u1eadt gi\u00fap th\u01b0\u01a1ng hi\u1ec7u cafe \u0111\u1ed9t ph\u00e1 doanh thu<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A &#8211;\u00a0 M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t trong ng\u00e0nh h\u00e0ng c\u00e0 ph\u00ea \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c cung c\u1ea5p t\u1eeb Metric \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh b\u00e0i b\u1ea3n tr\u00ean s\u00e0n TM\u0110T. Trong \u0111\u00f3, doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n 3 s\u1ef1 thay \u0111\u1ed5i l\u1edbn g\u1ed3m: chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 gi\u00e1, chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 ti\u1ebfp th\u1ecb v\u00e0 nghi\u00ean c\u1ee9u t\u1ea1o ra d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ea7u ti\u00ean, \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng, c\u1ea1nh tranh v\u1edbi c\u00e1c \u00f4ng l\u1edbn \u0111\u00e3 c\u00f3 t\u00ean tu\u1ed5i v\u00e0 th\u1ecb ph\u1ea7n, A b\u1eaft tay v\u00e0o nghi\u00ean c\u1ee9u c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m m\u1edbi. Trong \u0111\u00f3, c\u00e0 ph\u00ea s\u1ea5y th\u0103ng hoa \u0111\u01b0\u1ee3c A t\u00ecm hi\u1ec3u v\u00e0 ti\u1ebfn h\u00e0nh s\u1ea3n xu\u1ea5t v\u00ec c\u00e1ch s\u1ea5y n\u00e0y gi\u1eef \u0111\u01b0\u1ee3c nguy\u00ean v\u1eb9n h\u01b0\u01a1ng v\u1ecb th\u01a1m ngon c\u1ee7a c\u00e0 ph\u00ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c c\u1ee7a doanh nghi\u1ec7p l\u00e0 c\u00e0 ph\u00ea ho\u00e0 tan, A \u0111\u00e3 ph\u00e2n t\u00edch r\u1ea5t k\u1ef9 nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ee7 s\u1ee9c c\u1ea1nh tranh v\u1edbi c\u00e1c \u00f4ng l\u1edbn trong ng\u00e0nh. Trong \u0111\u00f3, c\u1ea1nh tranh v\u1ec1 gi\u00e1 l\u00e0 \u0111i\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 x\u00e1c \u0111\u1ecbnh s\u1eed d\u1ee5ng ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u gia nh\u1eadp cu\u1ed9c ch\u01a1i E-Commerce.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, m\u1eb7c d\u00f9 c\u00f3 m\u1ee9c gi\u00e1 kh\u00e1 r\u1ebb so v\u1edbi th\u1ecb tr\u01b0\u1eddng nh\u01b0ng A v\u1eabn kh\u00f4ng th\u1ec3 \u0111\u1ea9y m\u1ea1nh kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5. Sau khi ph\u00e2n t\u00edch, A ph\u00e1t hi\u1ec7n ra r\u1eb1ng v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea ho\u00e0 tan s\u1ea5y l\u1ea1nh c\u1ee7a m\u00ecnh tuy r\u1ebb h\u01a1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nh\u01b0ng l\u1ea1i \u0111\u1eb7t b\u00e1n v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn n\u00ean ch\u01b0a ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ed d\u1ee5, th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u0111\u1eb7t b\u00e1n s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea ho\u00e0 tan s\u1ea5y l\u1ea1nh v\u1edbi m\u1ee9c gi\u00e1 175 ngh\u00ecn tr\u00ean 100 gam trong khi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang c\u00f3 m\u1ee9c gi\u00e1 s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i th\u00f4ng th\u01b0\u1eddng l\u00e0 250 &#8211; 300 ngh\u00ecn tr\u00ean 100 gam. Tuy \u0111\u1eaft h\u01a1n nh\u01b0ng h\u1ecd ph\u00e2n chia nhi\u1ec1u lo\u1ea1i gi\u00e1 v\u00e0 k\u00edch c\u1ee1 s\u1ea3n ph\u1ea9m kh\u00e1c nhau \u0111\u1ec3 kh\u00e1ch h\u00e0ng ch\u1ecdn l\u1ef1a nh\u01b0 100 ngh\u00ecn \/ 40 gam.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">100 ngh\u00ecn &#8211; 150 ngh\u00ecn c\u0169ng l\u00e0 kho\u1ea3ng gi\u00e1 b\u00e1n ch\u1ea1y nh\u1ea5t c\u1ee7a d\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0y tr\u00ean c\u00e1c s\u00e0n TM\u0110T n\u00ean d\u1ec5 hi\u1ec3u khi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a A c\u00f3 th\u1ec3 nhanh ch\u00f3ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"395\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/08\/Gia-cafe-say-lanh.png?resize=740%2C395&#038;ssl=1\" alt=\"\" class=\"wp-image-276\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/08\/Gia-cafe-say-lanh.png?resize=1024%2C546&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/08\/Gia-cafe-say-lanh.png?resize=300%2C160&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/08\/Gia-cafe-say-lanh.png?resize=768%2C410&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/08\/Gia-cafe-say-lanh.png?w=1074&amp;ssl=1 1074w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sau khi \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng, A ti\u1ebfp t\u1ee5c ph\u00e2n t\u00edch c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y tr\u00ean s\u00e0n. Ngay l\u1eadp t\u1ee9c, doanh nghi\u1ec7p nh\u1eadn th\u1ea5y s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p c\u00f3 bao b\u00ec k\u00e9m n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f9ng ph\u00e2n kh\u00fac. V\u00ec v\u1eady, A \u0111\u1ed5i l\u1ea1i to\u00e0n b\u1ed9 c\u00e1ch \u0111\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m sao cho h\u1ea5p d\u1eabn v\u00e0 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ed3ng th\u1eddi, gian h\u00e0ng tr\u00ean c\u00e1c k\u00eanh TM\u0110T c\u0169ng \u0111\u01b0\u1ee3c doanh nghi\u1ec7p thi\u1ebft k\u1ebf ch\u1ec9n chu, b\u1eaft m\u1eaft.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi c\u00e2u chuy\u1ec7n c\u1ee7a doanh nghi\u1ec7p A, d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y E &#8211; Commerce l\u00e0 s\u00e2n ch\u01a1i ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c c\u00e1ch th\u1ee9c b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng. V\u00ec v\u1eady, lu\u00f4n theo s\u00e1t th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch \u0111\u1ea7y \u0111\u1ee7 c\u00e1c y\u1ebfu t\u1ed1 (\u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, m\u1ee9c gi\u00e1 ph\u1ed5 bi\u1ebfn,&#8230;) l\u00e0 \u0111i\u1ec1u c\u00e1c doanh nghi\u1ec7p b\u1eaft bu\u1ed9c ph\u1ea3i l\u00e0m n\u1ebfu kh\u00f4ng mu\u1ed1n s\u1edbm r\u1eddi kh\u1ecfi cu\u1ed9c ch\u01a1i.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"\u01af\u1edbc t\u00ednh dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng tr\u00ean s\u00e0n TM\u0110T\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/SpQa4KKWH6w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\"><strong>Metric Insights&nbsp;<\/strong>l\u00e0 chu\u1ed7i b\u00e0i vi\u1ebft v\u1ec1 nh\u1eefng c\u00e2u chuy\u1ec7n kinh doanh tr\u00ean TM\u0110T th\u00e0nh c\u00f4ng v\u00e0 t\u00edch c\u1ef1c t\u1eeb ch\u00ednh kh\u00e1ch h\u00e0ng \/ \u0111\u1ed1i t\u00e1c m\u00e0 ch\u00fang t\u00f4i c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u1ed3ng h\u00e0nh. Trong c\u00e1c b\u00e0i vi\u1ebft thu\u1ed9c chu\u1ed7i Insights n\u00e0y, t\u00ean nh\u00e2n v\u1eadt v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c thay \u0111\u1ed5i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o danh t\u00ednh v\u00e0 c\u00e1c b\u00ed m\u1eadt kinh doanh c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb li\u00ean quan.<br>Tr\u00e2n tr\u1ecdng m\u1eddi h\u1ee3p t\u00e1c &amp; trao \u0111\u1ed5i qua: insight@metric.vn .<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1eb7t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \/ kh\u1ed1i l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m d\u1ec5 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, thi\u1ebft k\u1ebf bao b\u00ec b\u1eaft m\u1eaft v\u00e0 nghi\u00ean c\u1ee9u d\u00f2ng s\u1ea3n&#46;&#46;&#46;<\/p>\n","protected":false},"author":4,"featured_media":277,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,3],"tags":[],"class_list":["post-275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-metric"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 CHI\u1ebeN THU\u1eacT GI\u00daP TH\u01af\u01a0NG HI\u1ec6U CAFE VI\u1ec6T \u0110\u1ea8Y M\u1ea0NH DOANH THU TR\u00caN S\u00c0N TM\u0110T - Metric Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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