{"id":270,"date":"2023-08-15T11:17:00","date_gmt":"2023-08-15T04:17:00","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=270"},"modified":"2025-09-25T09:20:17","modified_gmt":"2025-09-25T02:20:17","slug":"theo-sat-thi-truong-tmdt-tang-truong-5-lan-doanh-thu-sau-6-thang-nganh-hang-thoi-trang-nam","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/theo-sat-thi-truong-tmdt-tang-truong-5-lan-doanh-thu-sau-6-thang-nganh-hang-thoi-trang-nam\/","title":{"rendered":"Theo s\u00e1t th\u1ecb tr\u01b0\u1eddng TM\u0110T, t\u0103ng tr\u01b0\u1edfng 5 l\u1ea7n doanh thu sau 6 th\u00e1ng ng\u00e0nh h\u00e0ng th\u1eddi trang nam"},"content":{"rendered":"\r\n

V\u1edbi m\u1ed9t ng\u00e0nh h\u00e0ng lu\u00f4n c\u00f3 s\u1ef1 c\u1eadp nh\u1eadt s\u1ea3n ph\u1ea9m m\u1edbi li\u00ean t\u1ee5c nh\u01b0 th\u1eddi trang nam, theo d\u00f5i s\u00e1t sao th\u1ecb tr\u01b0\u1eddng l\u00e0 c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n doanh thu b\u1ec1n v\u00e0 nhanh ch\u00f3ng.\u00a0<\/em><\/p>\r\n\r\n\r\n\r\n

Th\u1eddi trang nam – \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf tr\u00ean c\u00e1c s\u00e0n TM\u0110T<\/strong><\/p>\r\n\r\n\r\n\r\n

Theo 1 nghi\u00ean c\u1ee9u c\u1ee7a BCG, Adidas – Nh\u00e3n h\u00e0ng s\u1ea3n xu\u1ea5t \u0111\u1ed3 th\u1ec3 thao l\u1edbn h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 nhanh ch\u00f3ng t\u1eeb n\u0103m 2017. Hi\u1ec7u qu\u1ea3 \u0111\u1ebfn ngay t\u1ee9c th\u00ec khi trong b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean n\u0103m 2018, doanh thu tr\u00ean k\u00eanh TM\u0110T t\u0103ng 36% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc.<\/p>\r\n\r\n\r\n\r\n

TM\u0110T \u0111\u00e3 tr\u1edf th\u00e0nh 1 k\u00eanh b\u00e1n h\u00e0ng kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a c\u00e1c doanh nghi\u1ec7p th\u1eddi trang hi\u1ec7n nay. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u1eddi trang \u0111\u01b0\u1ee3c Statista d\u1ef1 ki\u1ebfn t\u0103ng t\u1eeb 14.2% t\u1eeb 2017 \u0111\u1ebfn 2025. T\u1ea1i Vi\u1ec7t Nam, 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2023, ch\u1ec9 ri\u00eang doanh s\u1ed1 ng\u00e0nh h\u00e0ng th\u1eddi trang nam \u0111\u00e3 \u0111\u1ea1t m\u1ee9c 3.576.8 t\u1ef7, t\u0103ng 16% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2022.<\/p>\r\n\r\n\r\n\r\n

C\u00f3 3 l\u00fd do ch\u00ednh m\u00e0 1 th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nam b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 1 gian h\u00e0ng tr\u00ean c\u00e1c s\u00e0n TM\u0110T: m\u1edf r\u1ed9ng ph\u1ea1m vi kinh doanh, th\u00edch nghi v\u1edbi s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 gi\u1ea3m thi\u1ec3u chi ph\u00ed v\u1eadn h\u00e0nh.<\/p>\r\n\r\n\r\n\r\n

\u0110\u1ea7u ti\u00ean, b\u00ean c\u1ea1nh c\u00e1c c\u1eeda h\u00e0ng offline, 1 gian h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng E-Commerce s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 \u0111a d\u1ea1ng h\u01a1n. \u0110\u1ed3ng th\u1eddi, TM\u0110T ph\u00e1 v\u1ee1 c\u00e1c gi\u1edbi h\u1ea1n v\u1ec1 th\u1eddi gian v\u00e0 kh\u00f4ng gian khi ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mua h\u00e0ng \u1edf m\u1ecdi l\u00fac m\u1ecdi n\u01a1i.\u00a0\u00a0\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n

Th\u1ee9 hai, sau khi \u0111\u1ea1i d\u1ecbch Covid19 di\u1ec5n ra, kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u00edch c\u1ef1c chuy\u1ec3n d\u1ecbch t\u1eeb mua s\u1eafm offline sang online.\u00a0<\/p>\r\n\r\n\r\n\r\n

Th\u1ee9 ba, ho\u1ea1t \u0111\u1ed9ng \u1edf n\u1ec1n t\u1ea3ng E-Commerce gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebft ki\u1ec7m 1 kho\u1ea3n chi ph\u00ed r\u1ea5t l\u1edbn thu\u00ea m\u1eb7t b\u1eb1ng, nh\u00e2n vi\u00ean.\u00a0<\/p>\r\n\r\n\r\n\r\n

Nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c s\u00e0n TM\u0110T nh\u01b0 livestream, affiliate,…\u00a0 c\u0169ng \u0111\u00e3 ch\u1eafp c\u00e1nh cho c\u00e1c nh\u00e0 b\u00e1n t\u0103ng tr\u01b0\u1edfng doanh thu.\u00a0<\/p>\r\n\r\n\r\n\r\n

Tuy nhi\u00ean hi\u1ec7n nay, th\u1ecb tr\u01b0\u1eddng th\u1eddi trang nam tr\u00ean c\u00e1c s\u00e0n TM\u0110T \u0111\u00e3 b\u00e3o ho\u00e0. So v\u1edbi 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2022, n\u1eeda \u0111\u1ea7u n\u0103m 2023 \u0111\u00e3 ch\u1ee9ng ki\u1ebfn 6442 nh\u00e0 b\u00e1n r\u1eddi kh\u1ecfi Shopee, Lazada, Tiki, Sendo; \u0111\u1ea1t m\u1ee9c gi\u1ea3m 15%.<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

L\u00fd do ch\u00ednh \u0111\u1ebfn t\u1eeb hi\u1ec7n tr\u1ea1ng nhi\u1ec1u nh\u00e0 b\u00e1n nh\u1eadp t\u1eeb Trung Qu\u1ed1c c\u00f3 \u0111\u01b0\u1ee3c \u0111a d\u1ea1ng m\u1eabu m\u00e3, s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng nh\u1eadp v\u1ec1 l\u1edbn,… khi\u1ebfn gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m b\u1ecb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thi nhau \u0111\u1ea9y xu\u1ed1ng \u1edf m\u1ee9c si\u00eau r\u1ebb. H\u1ecd c\u00f3 ngu\u1ed3n t\u00e0i ch\u00ednh m\u1ea1nh, s\u1eb5n s\u00e0ng \u0103n l\u00e3i m\u1ecfng v\u00e0 b\u00f9 l\u1ea1i b\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng b\u00e1n. Kh\u00f4ng ch\u1ec9 v\u1eady, nhi\u1ec1u nh\u00e0 may, nh\u00e0 s\u1ea3n xu\u1ea5t t\u1ea1i Vi\u1ec7t Nam c\u0169ng t\u1ef1 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c c\u1eeda h\u00e0ng tr\u00ean c\u00e1c k\u00eanh TM\u0110T m\u00e0 kh\u00f4ng c\u1ea7n qua nh\u00e0 ph\u00e2n ph\u1ed1i khi\u1ebfn nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u b\u1eadt b\u00e3i trong cu\u1ed9c chi\u1ebfn v\u1ec1 gi\u00e1.<\/p>\r\n\r\n\r\n\r\n

Kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c s\u00e0n TM\u0110T th\u01b0\u1eddng kh\u00f4ng qu\u00e1 trung th\u00e0nh v\u1edbi 1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 quy\u1ebft \u0111\u1ecbnh nhanh d\u1ef1a tr\u00ean m\u1eabu m\u00e3, l\u01b0\u1ee3t review v\u00e0 m\u1ee9c gi\u00e1 s\u1ea3n ph\u1ea9m. V\u1eady n\u00ean, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng mua, thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi ti\u1ec1m n\u0103ng v\u00e0 th\u00fac \u0111\u1ea9y doanh thu tr\u1edf th\u00e0nh b\u00e0i to\u00e1n kh\u00f3 \u0111\u1ed1i v\u1edbi m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nam.\u00a0<\/p>\r\n\r\n\r\n\r\n

V\u1ef1c d\u1eady doanh thu nh\u1edd lu\u00f4n \u0111i \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea1o xu h\u01b0\u1edbng<\/strong>\u00a0\u00a0\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n

P – \u0111\u1ed1i t\u00e1c c\u1ee7a Metric l\u00e0 doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh h\u00e0ng th\u1eddi trang nam. Nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a P lu\u00f4n thu h\u00fat kh\u00e1ch h\u00e0ng nh\u1edd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c phong c\u00e1ch \u0111\u1eb7c tr\u01b0ng: ch\u1ec9n chu, hi\u1ec7n \u0111\u1ea1i v\u00e0 tr\u01b0\u1edfng th\u00e0nh.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n

X\u00e1c \u0111\u1ecbnh th\u1eddi trang l\u00e0 ng\u00e0nh h\u00e0ng ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean xu h\u01b0\u1edbng v\u00e0 c\u00f3 t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i ch\u00f3ng m\u1eb7t, P lu\u00f4n \u01b0u ti\u00ean vi\u1ec7c nghi\u00ean c\u1ee9u k\u1ef9 th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi l\u00ean chi\u1ebfn l\u01b0\u1ee3c kinh doanh. C\u00f3 3 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c doanh nghi\u1ec7p ph\u00e2n t\u00edch g\u1ed3m: s\u1ed1 li\u1ec7u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7; danh s\u00e1ch s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m trending; l\u1ecbch s\u1eed gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m.<\/p>\r\n\r\n\r\n\r\n

S\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c c\u1ee7a P l\u00e0 qu\u1ea7n short, \u00e1o ph\u00f4ng v\u00e0 \u00e1o Polo. \u0110\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng lo\u1ea1i trang ph\u1ee5c theo m\u00f9a n\u00ean m\u1ed7i kho\u1ea3ng th\u1eddi gian, P s\u1ebd \u0111\u1eb7t ra nh\u1eefng KPIs ph\u00f9 h\u1ee3p.\u00a0<\/p>\r\n\r\n\r\n\r\n

C\u1ee5 th\u1ec3, v\u00e0o t\u1ea7m t\u1eeb th\u00e1ng 4 \u0111\u1ebfn th\u00e1ng 10, th\u00f4ng qua doanh s\u1ed1 v\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n tr\u00ean c\u00e1c s\u00e0n TM\u0110T, doanh nghi\u1ec7p nh\u1eadn th\u1ea5y \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m ng\u00e0nh h\u00e0ng \u0111ang c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao. V\u00ec v\u1eady, P quy\u1ebft \u0111\u1ecbnh n\u00e2ng ng\u00e2n s\u00e1ch v\u00e0 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 ti\u1ebfn h\u00e0nh s\u1ea3n xu\u1ea5t. Ngo\u00e0i ra, c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u0169ng \u0111\u01b0\u1ee3c P \u0111\u1ea9y m\u1ea1nh, th\u00f4ng qua ti\u1ec7n \u00edch tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng E-Commerce nh\u01b0 livestream, thu\u00ea KOL – KOC \u0111\u1ec3 \u0111\u1ea9y b\u00e1n v\u00e0 n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

Ti\u1ebfp theo, doanh nghi\u1ec7p quan s\u00e1t c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y v\u00e0 t\u00ecm hi\u1ec3u c\u00e1ch c\u00e1c gian h\u00e0ng \u0111\u00f3 thi\u1ebft k\u1ebf \u1ea3nh v\u00e0 \u0111\u1eb7t t\u00ean. Nh\u1eefng t\u1eeb kh\u00f3a th\u1ec3 hi\u1ec7n ch\u1ea5t li\u1ec7u s\u1ea3n ph\u1ea9m (v\u1ea3i cotton, v\u1ea3i lanh), t\u00ednh ch\u1ea5t s\u1ea3n ph\u1ea9m (tho\u00e1ng m\u00e1t, th\u1ea5m h\u00fat m\u1ed3 h\u00f4i), phong c\u00e1ch s\u1ea3n ph\u1ea9m (trang tr\u1ecdng, thanh l\u1ecbch,…) gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u t\u00ecm ki\u1ebfm v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec3n th\u1ecb.<\/p>\r\n\r\n\r\n\r\n

S\u1ef1 thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ee7a nh\u00f3m s\u1ea3n ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c doanh nghi\u1ec7p c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\r\n\r\n\r\n\r\n

K\u1ebft qu\u1ea3, ch\u1ec9 sau 6 th\u00e1ng th\u1ef1c hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh, P \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng h\u01a1n 5 l\u1ea7n doanh thu ch\u1ec9 ri\u00eang tr\u00ean s\u00e0n Shopee t\u1eeb g\u1ea7n 2 t\u1ef7 l\u00ean m\u1ee9c 9 t\u1ef7 \u0111\u1ed3ng.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n

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https:\/\/youtu.be\/SpQa4KKWH6w<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n

Metric Insights\u00a0<\/strong>l\u00e0 chu\u1ed7i b\u00e0i vi\u1ebft v\u1ec1 nh\u1eefng c\u00e2u chuy\u1ec7n kinh doanh tr\u00ean TM\u0110T th\u00e0nh c\u00f4ng v\u00e0 t\u00edch c\u1ef1c t\u1eeb ch\u00ednh kh\u00e1ch h\u00e0ng \/ \u0111\u1ed1i t\u00e1c m\u00e0 ch\u00fang t\u00f4i c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u1ed3ng h\u00e0nh. Trong c\u00e1c b\u00e0i vi\u1ebft thu\u1ed9c chu\u1ed7i Insights n\u00e0y, t\u00ean nh\u00e2n v\u1eadt v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c thay \u0111\u1ed5i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o danh t\u00ednh v\u00e0 c\u00e1c b\u00ed m\u1eadt kinh doanh c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb li\u00ean quan.
Tr\u00e2n tr\u1ecdng m\u1eddi h\u1ee3p t\u00e1c & trao \u0111\u1ed5i qua: insight@metric.vn .<\/p>\r\n","protected":false},"excerpt":{"rendered":"

V\u1edbi m\u1ed9t ng\u00e0nh h\u00e0ng lu\u00f4n c\u00f3 s\u1ef1 c\u1eadp nh\u1eadt s\u1ea3n ph\u1ea9m m\u1edbi li\u00ean t\u1ee5c nh\u01b0 th\u1eddi trang nam, theo d\u00f5i s\u00e1t sao th\u1ecb tr\u01b0\u1eddng l\u00e0 c\u00e1ch...<\/p>\n","protected":false},"author":4,"featured_media":273,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,3],"tags":[],"class_list":["post-270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/08\/Screenshot_2.png?fit=1020%2C533&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=270"}],"version-history":[{"count":2,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/270\/revisions"}],"predecessor-version":[{"id":745,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/270\/revisions\/745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/273"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}