{"id":249,"date":"2023-07-19T16:11:04","date_gmt":"2023-07-19T09:11:04","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=249"},"modified":"2023-07-25T15:43:32","modified_gmt":"2023-07-25T08:43:32","slug":"bao-cao-tong-quan-thi-truong-san-tmdt-viet-nam-nua-dau-nam-2023-va-du-bao-quy-iii-2023","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/bao-cao-tong-quan-thi-truong-san-tmdt-viet-nam-nua-dau-nam-2023-va-du-bao-quy-iii-2023\/","title":{"rendered":"B\u00e1o c\u00e1o T\u1ed5ng quan Th\u1ecb tr\u01b0\u1eddng s\u00e0n TM\u0110T Vi\u1ec7t Nam n\u1eeda \u0111\u1ea7u n\u0103m 2023 v\u00e0 d\u1ef1 b\u00e1o qu\u00fd III\/2023"},"content":{"rendered":"\n

<\/p>\n\n\n\n

Ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i t\u1ea1i Vi\u1ec7t Nam trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 kh\u1ea3 quan. Theo s\u1ed1 li\u1ec7u c\u1ee7a T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea, trong qu\u00fd I\/2023 v\u00e0 qu\u00fd II\/2023, t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng ho\u00e1 v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng \u01b0\u1edbc \u0111\u1ea1t 3 tri\u1ec7u t\u1ef7 \u0111\u1ed3ng. t\u0103ng 10.9% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. Trong \u0111\u00f3, Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 tr\u1edf th\u00e0nh k\u00eanh ph\u00e2n ph\u1ed1i quan tr\u1ecdng. V\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng kho\u1ea3ng 20% m\u1ed7i n\u0103m, Vi\u1ec7t Nam \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o nh\u00f3m 5 qu\u1ed1c gia c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng TM\u0110T h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi (Theo eMarketer).<\/p>\n\n\n\n

B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng TM\u0110T 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2023 (01\/01\/2023 – 30\/6\/2023) \u0111\u01b0\u1ee3c Metric th\u1ef1c hi\u1ec7n \u0111\u1ed9c l\u1eadp, d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u c\u00f4ng khai v\u00e0 kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c \u0111\u01a1n v\u1ecb th\u1ee9 ba. <\/p>\n\n\n\n

Trong b\u00e1o c\u00e1o n\u00e0y c\u1ee7a Metric, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea \u0111\u00e3 lo\u1ea1i b\u1ecf 2 s\u1ea3n ph\u1ea9m: c\u00e1c h\u00e0ng ho\u00e1 \u1edf d\u1ea1ng d\u1ecbch v\u1ee5, qu\u00e0 t\u1eb7ng c\u00f3 s\u1ea3n l\u01b0\u1ee3ng b\u1ea5t th\u01b0\u1eddng kh\u00f4ng t\u01b0\u01a1ng x\u1ee9ng v\u1edbi ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n \u0111\u01a1n \u1ea3o.<\/p>\n\n\n\n

C\u00e1c d\u1eef li\u1ec7u kh\u00e1ch quan n\u00e0y s\u1ebd l\u00e0 c\u01a1 s\u1edf n\u1ec1n gi\u00fap doanh nghi\u1ec7p & nh\u00e0 b\u00e1n ph\u00e2n t\u00edch s\u00e2u h\u01a1n, k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh & Marketing cho n\u1eeda cu\u1ed1i n\u0103m 2023. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

N\u1ed9i dung ch\u00ednh c\u1ee7a b\u1ea3n B\u00e1o c\u00e1o bao g\u1ed3m<\/p>\n\n\n\n

    \n
  1. T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u1eeda \u0111\u1ea7u n\u0103m 2023<\/li>\n\n\n\n
  2. Ph\u00e2n t\u00edch chi ti\u00ea\u0301t s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u1eeda \u0111\u1ea7u n\u0103m 2023<\/li>\n\n\n\n
  3. Ph\u00e2n t\u00edch 3 ng\u00e0nh h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\n\n\n\n
  4. D\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Qu\u00fd III\/2023<\/li>\n<\/ol>\n\n\n\n

    Vui l\u00f2ng th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc sau \u0111\u1ec3 nh\u1eadn t\u00e0i li\u1ec7u mi\u1ec5n ph\u00ed:<\/strong><\/p>\n\n\n\n

      \n
    1. \u0110\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng, tham gia Nh\u00f3m: eCommerce Report | B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng TM\u0110T ( https:\/\/www.facebook.com\/groups\/ecommercereport<\/a> ) \u0111\u1ec3 t\u1ea3i t\u00e0i li\u1ec7u r\u00fat g\u1ecdn.<\/li>\n\n\n\n
    2. \u0110\u1ed1i v\u1edbi Kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a Metric: Anh\/ ch\u1ecb c\u00f3 th\u1ec3 li\u00ean h\u1ec7 Nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n ph\u1ee5 tr\u00e1ch ho\u1eb7c B\u1ed9 ph\u1eadn CSKH c\u1ee7a Metric t\u1ea1i email: info@metric.vn \u0111\u1ec3 nh\u1eadn t\u00e0i li\u1ec7u phi\u00ean b\u1ea3n \u0111\u1ea7y \u0111\u1ee7.<\/li>\n\n\n\n
    3. \u0110\u1ed1i v\u1edbi \u0110\u1ed1i t\u00e1c ho\u1eb7c B\u00e1o ch\u00ed, vui l\u00f2ng li\u00ean h\u1ec7 b\u1ed9 ph\u1eadn Marketing t\u1ea1i: marketing@metric.vn.<\/li>\n<\/ol>\n\n\n\n
      B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng TM\u0110T <\/strong>\u0111\u01b0\u1ee3c Metric th\u1ef1c hi\u1ec7n \u0111\u1ed9c l\u1eadp, d\u1ef1a tr\u00ean c\u00e1c s\u1ed1 li\u1ec7u c\u00f4ng khai v\u00e0 kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c \u0111\u01a1n v\u1ecb th\u1ee9 3. D\u1ef1a tr\u00ean ti\u00eau ch\u00ed c\u1ee7a Metric, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea \u0111\u00e3 lo\u1ea1i b\u1ecf 2 lo\u1ea1i s\u1ea3n ph\u1ea9m: c\u00e1c h\u00e0ng ho\u00e1 \u1edf d\u1ea1ng d\u1ecbch v\u1ee5 v\u00e0 qu\u00e0 t\u1eb7ng c\u00f3 s\u1ea3n l\u01b0\u1ee3ng b\u1ea5t th\u01b0\u1eddng kh\u00f4ng t\u01b0\u01a1ng x\u1ee9ng v\u1edbi ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c d\u1eef li\u1ec7u kh\u00e1ch quan n\u00e0y s\u1ebd l\u00e0 c\u01a1 s\u1edf n\u1ec1n gi\u00fap doanh nghi\u1ec7p & nh\u00e0 b\u00e1n ph\u00e2n t\u00edch s\u00e2u h\u01a1n, k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c Kinh doanh & Marketing cho Qu\u00fd II\/2023.
      B\u00e1o c\u00e1o chuy\u00ean s\u00e2u h\u01a1n v\u1ec1 t\u1eebng ng\u00e0nh h\u00e0ng, s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3, vui l\u00f2ng li\u00ean l\u1ea1c v\u1edbi ch\u00fang t\u00f4i qua Hotline: 033 806 2221 ho\u1eb7c t\u00ecm ki\u1ebfm b\u00e1o c\u00e1o t\u1ea1i: https:\/\/metric.vn\/search<\/a> .<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

      Ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i t\u1ea1i Vi\u1ec7t Nam trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 kh\u1ea3 quan. Theo s\u1ed1 li\u1ec7u c\u1ee7a T\u1ed5ng c\u1ee5c...<\/p>\n","protected":false},"author":4,"featured_media":261,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,3],"tags":[],"class_list":["post-249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecom-market-research","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/07\/Metric_Ecom-Report-First-half-2023.VI_.png?fit=2736%2C1824&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=249"}],"version-history":[{"count":4,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/249\/revisions"}],"predecessor-version":[{"id":260,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/249\/revisions\/260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/261"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}