{"id":212,"date":"2023-07-08T14:46:54","date_gmt":"2023-07-08T07:46:54","guid":{"rendered":"https:\/\/metric.vn\/insights\/?p=212"},"modified":"2023-07-17T10:32:50","modified_gmt":"2023-07-17T03:32:50","slug":"xay-dung-va-do-luong-hieu-qua-chien-luoc-kinh-doanh-nho-theo-sat-du-lieu-thi-truong","status":"publish","type":"post","link":"https:\/\/metric.vn\/insights\/xay-dung-va-do-luong-hieu-qua-chien-luoc-kinh-doanh-nho-theo-sat-du-lieu-thi-truong\/","title":{"rendered":"X\u00e2y d\u01b0\u0323ng va\u0300 \u0111o l\u01b0\u01a1\u0300ng hi\u00ea\u0323u qua\u0309 chi\u00ea\u0301n l\u01b0\u01a1\u0323c kinh doanh nh\u01a1\u0300 theo sa\u0301t D\u01b0\u0303 li\u00ea\u0323u thi\u0323 tr\u01b0\u01a1\u0300ng"},"content":{"rendered":"\n<p><em>Theo nghi\u00ean c\u1ee9u, th\u1ecb tr\u01b0\u1eddng \u0111\u00e8n led t\u1ea1i Vi\u1ec7t Nam c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba ph\u00e1t tri\u1ec3n v\u00e0 c\u01a1 h\u1ed9i m\u1edf ra cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t l\u00e0 c\u1ef1c k\u1ef3 l\u1edbn. Tuy nhi\u00ean, \u0111\u00e2y v\u1eabn s\u1ebd l\u00e0 th\u1ecb tr\u01b0\u1eddng kh\u00f3 kh\u0103n khi doanh nghi\u1ec7p s\u1ebd ph\u1ea3i c\u1ea1nh tranh trong 1 m\u00f4i tr\u01b0\u1eddng kh\u00f4ng l\u00e0nh m\u1ea1nh v\u00e0 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m kh\u00f3 ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1eady tr\u00ean s\u00e0n TM\u0110T v\u1edbi h\u00e0ng ngh\u00ecn nh\u00e0 b\u00e1n, doanh nghi\u1ec7p c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 n\u1ed5i b\u1eadt v\u00e0 mau ch\u00f3ng thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau? Ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u th\u1ecb tr\u01b0\u1eddng s\u1ebd l\u00e0 l\u1eddi gi\u1ea3i cho b\u00e0i to\u00e1n n\u00e0y.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u1ecb tr\u01b0\u1eddng b\u00f3ng \u0111\u00e8n led kh\u00f4ng h\u1ec1 \u201cd\u1ec5 \u0103n\u201d<\/strong><\/h2>\n\n\n\n<p>Trong nhi\u1ec1u n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, \u0111\u00e8n led \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam, thay th\u1ebf d\u1ea7n nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m truy\u1ec1n th\u1ed1ng nh\u01b0 b\u00f3ng hu\u1ef3nh quang, b\u00f3ng s\u1ee3i \u0111\u1ed1t,&#8230; \u0110i\u1ec1u n\u00e0y l\u00e0 h\u1ec7 qu\u1ea3 t\u1ea5t y\u1ebfu khi b\u00f3ng \u0111\u00e8n led s\u1edf h\u1eefu nhi\u1ec1u \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i nh\u01b0: tu\u1ed5i th\u1ecd cao v\u1edbi kh\u1ea3 n\u0103ng chi\u1ebfu s\u00e1ng t\u1eeb 50.000 &#8211; 100.000 gi\u1edd (g\u1ea5p 10 &#8211; 20 l\u1ea7n so v\u1edbi b\u00f3ng \u0111\u00e8n s\u1ee3i \u0111\u1ed1t), ti\u1ebft ki\u1ec7m \u0111i\u1ec7n (hi\u1ec7u su\u1ea5t cao h\u01a1n 80-90% so v\u1edbi \u0111\u00e8n hu\u1ef3nh quang v\u00e0 \u0111\u00e8n halogen), \u00edt h\u1ecfng h\u00f3c h\u01a1n.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, xu h\u01b0\u1edbng gia t\u0103ng nh\u1eefng h\u1ec7 chi\u1ebfu s\u00e1ng th\u00f4ng minh, ng\u00f4i nh\u00e0 th\u00f4ng minh hay th\u00e0nh ph\u1ed1 th\u00f4ng minh c\u0169ng khi\u1ebfn th\u1ecb tr\u01b0\u1eddng \u0111\u00e8n led ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<p>Theo nghi\u00ean c\u1ee9u c\u1ee7a Mordor Intelligence, th\u1ecb tr\u01b0\u1eddng chi\u1ebfu s\u00e1ng led to\u00e0n c\u1ea7u d\u1ef1 ki\u1ebfn \u0111\u1ea1t 160,03 t\u1ef7 USD v\u00e0o n\u0103m 2026. \u0110\u1ed3ng th\u1eddi, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) t\u1eeb n\u0103m 2021 \u0111\u1ebfn n\u0103m 2026 l\u00e0 14.25%. Ri\u00eang t\u1ea1i Vi\u1ec7t Nam, b\u00e1o c\u00e1o c\u1ee7a Research and Markets k\u1ef3 v\u1ecdng th\u1ecb tr\u01b0\u1eddng \u0111\u00e8n led n\u0103m 2026 s\u1ebd \u0111\u1ea1t gi\u00e1 tr\u1ecb 1,056 t\u1ef7 \u0111\u00f4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"312\" src=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/07\/Nhom-san-pham-den-led.png?resize=740%2C312&#038;ssl=1\" alt=\"\" class=\"wp-image-213\" srcset=\"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/07\/Nhom-san-pham-den-led.png?resize=1024%2C432&amp;ssl=1 1024w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/07\/Nhom-san-pham-den-led.png?resize=300%2C127&amp;ssl=1 300w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/07\/Nhom-san-pham-den-led.png?resize=768%2C324&amp;ssl=1 768w, https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/07\/Nhom-san-pham-den-led.png?w=1116&amp;ssl=1 1116w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>So s\u00e1nh t\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng TM\u0110T nh\u00f3m s\u1ea3n ph\u1ea9m \u0111\u00e8n Led<\/em> tr\u00ean  Metric<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n c\u00f3 m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c nh\u01b0ng th\u1ecb tr\u01b0\u1eddng \u0111\u00e8n led kh\u00f4ng h\u1ec1 \u201cd\u1ec5 \u0103n\u201d. Kh\u00f3 kh\u0103n \u0111\u1ea7u ti\u00ean ch\u00ednh gi\u00e1 th\u00e0nh cao c\u1ee7a s\u1ea3n ph\u1ea9m. 1 s\u1ea3n ph\u1ea9m b\u00f3ng \u0111\u00e8n led th\u01b0\u1eddng s\u1ebd \u0111\u1eaft h\u01a1n t\u1eeb 3 \u2013 5 l\u1ea7n so v\u1edbi b\u00f3ng \u0111\u00e8n s\u1ee3i \u0111\u1ed1t ho\u1eb7c hu\u1ef3nh quang th\u00f4ng th\u01b0\u1eddng. Kh\u00f3 kh\u0103n th\u1ee9 hai ch\u00ednh l\u00e0 s\u1ef1 thi\u1ebfu minh b\u1ea1ch c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Hi\u1ec7n nay, \u0111\u00e8n led k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c nh\u1eadp t\u1eeb Trung Qu\u1ed1c ho\u1eb7c t\u1ef1 l\u1eafp r\u00e1p t\u1eeb c\u00e1c linh ki\u1ec7n r\u1ebb ti\u1ec1n xu\u1ea5t hi\u1ec7n tr\u00e0n lan t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng, tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T. Nh\u1eefng s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee9c gi\u00e1 h\u1ea5p d\u1eabn \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i r\u1ea5t \u0111\u1eb9p, qu\u1ea3ng c\u00e1o b\u1eb1ng r\u1ea5t nhi\u1ec1u m\u1ef9 t\u1eeb nh\u01b0 si\u00eau ti\u1ebft ki\u1ec7m, si\u00eau b\u1ec1n, si\u00eau s\u00e1ng,&#8230; Tuy nhi\u00ean, th\u1ef1c t\u1ebf kh\u00e1ch h\u00e0ng mua v\u1ec1 s\u1eed d\u1ee5ng sau 1 th\u1eddi gian ng\u1eafn, s\u1ea3n ph\u1ea9m b\u1ecb l\u1ed7i ho\u1eb7c c\u01b0\u1eddng \u0111\u1ed9 \u00e1nh s\u00e1ng y\u1ebfu \u0111i h\u1eb3n. \u0110i\u1ec1u n\u00e0y v\u00f4 h\u00ecnh chung \u0111\u00e3 t\u1ea1o 1 t\u00e2m l\u00fd ti\u00eau c\u1ef1c cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00e8n led tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh theo s\u00e1t nhu c\u1ea7u kh\u00e1ch h\u00e0ng &#8211; \u0111\u1ed1i t\u00e1c nh\u1edd ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u th\u1ecb tr\u01b0\u1eddng<\/strong><\/h2>\n\n\n\n<p>Doanh nghi\u1ec7p R &#8211; 1 kh\u00e1ch h\u00e0ng c\u1ee7a Metric kinh doanh trong l\u0129nh v\u1ef1c c\u00e1c thi\u1ebft b\u1ecb chi\u1ebfu s\u00e1ng v\u00e0 \u0111ang c\u00f3 m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ea3ng \u0111\u00e8n led. L\u00e0 th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn v\u1edbi nhi\u1ec1u n\u0103m kinh nghi\u1ec7m c\u00f9ng danh s\u00e1ch s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng ch\u1ea5t l\u01b0\u1ee3ng, R l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u c\u1eeda h\u00e0ng \u0111\u1ea1i l\u00fd offline v\u00e0 online li\u00ean k\u1ebft h\u1ee3p t\u00e1c, ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, R c\u0169ng kh\u00f4ng g\u1eb7p \u00edt th\u00e1ch th\u1ee9c tr\u01b0\u1edbc nh\u1eefng kh\u00f3 kh\u0103n chung c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 v\u00e0 lu\u00f4n \u0111i \u0111\u00fang l\u1ed9 tr\u00ecnh, \u0111\u1ed3ng th\u1eddi gia t\u0103ng th\u1ecb ph\u1ea7n tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 \u201cgi\u1ea5u m\u1eb7t\u201d gi\u00e1 r\u1ebb, R li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 ph\u00e2n t\u00edch nh\u1eefng s\u1ed1 li\u1ec7u t\u1eeb Metric.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, R kh\u1ea3o s\u00e1t ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u00e8n led m\u00e0 doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t (\u0110\u00e8n led \u1ed1p tr\u1ea7n, \u0111\u00e8n led panel, \u0111\u00e8n led \u00e2m tr\u1ea7n,&#8230;). V\u1edbi t\u1eebng d\u00f2ng s\u1ea3n ph\u1ea9m, R ph\u00e2n t\u00edch d\u1ef1a tr\u00ean 2 y\u1ebfu t\u1ed1: m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n. \u0110i\u1ec3n h\u00ecnh khi ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m \u0111\u00e8n led \u1ed1p tr\u1ea7n, doanh nghi\u1ec7p nh\u1eadn th\u1ea5y doanh thu th\u00e1ng 3 &#8211; th\u00e1ng 6\/2023 \u0111\u1ea1t h\u01a1n 1.4 t\u1ef7 \u0111\u1ed3ng, gi\u1ea3m 24% so v\u1edbi 3 th\u00e1ng tr\u01b0\u1edbc \u0111\u00f3; \u0111\u1ed3ng th\u1eddi s\u1ed1 s\u1ea3n ph\u1ea9m \u0111\u00e3 b\u00e1n c\u0169ng gi\u1ea3m \u0111\u1ebfn 35%. T\u1eeb nh\u1eefng s\u1ed1 li\u1ec7u n\u00e0y, R t\u00ecm hi\u1ec3u nh\u1eefng y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m, v\u00ed d\u1ee5 nh\u01b0 th\u1eddi \u0111i\u1ec3m th\u00e1ng 11\/2022 &#8211; 2\/2023, th\u1ecb tr\u01b0\u1eddng c\u00f3 nhu c\u1ea7u cao do ng\u01b0\u1eddi d\u00e2n x\u00e2y s\u1eeda nh\u00e0 d\u1ecbp cu\u1ed1i n\u0103m. Qua \u0111\u00f3, R x\u00e2y d\u1ef1ng l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 h\u1ea1n ch\u1ebf c\u00e1c chi ph\u00ed Marketing.<\/p>\n\n\n\n<p>Th\u1ee9 hai, doanh nghi\u1ec7p c\u1eadp nh\u1eadt c\u00e1c s\u1ea3n ph\u1ea9m \u0111ang b\u00e1n ch\u1ea1y tr\u00ean th\u1ecb tr\u01b0\u1eddng TM\u0110T \u0111\u1ec3 l\u00ean \u00fd t\u01b0\u1edfng R&amp;D. Nhi\u1ec1u nh\u00e0 b\u00e1n nh\u1ecf l\u1ebb kinh doanh s\u1ea3n ph\u1ea9m k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0ng kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn, h\u1ecd l\u1ea1i l\u00e0 nh\u1eefng \u0111\u01a1n v\u1ecb lu\u00f4n c\u1eadp nh\u1eadt xu h\u01b0\u1edbng v\u00e0 xoay chuy\u1ec3n s\u1ea3n ph\u1ea9m theo nhu c\u1ea7u kh\u00e1ch h\u00e0ng 1 c\u00e1ch nhanh nh\u1ea5t. Nh\u1edd d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean, R kh\u00f4ng b\u1ecf s\u00f3t bi\u1ebfn \u0111\u1ed9ng n\u00e0o c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, doanh nghi\u1ec7p theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111\u1ea1i l\u00fd b\u00e1n h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng E-Commerce. D\u1ef1a v\u00e0o t\u00ecnh h\u00ecnh doanh thu v\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00e3 b\u00e1n, R c\u00f3 th\u1ec3 ph\u00e2n t\u00edch nh\u1eefng \u0111\u1ea1i l\u00fd, nh\u00e0 b\u00e1n kinh doanh hi\u1ec7u qu\u1ea3 v\u00e0 k\u00e9m hi\u1ec7u qu\u1ea3, t\u1eeb \u0111\u00f3 \u0111\u01b0a s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh &#8211; h\u1ed7 tr\u1ee3 ph\u00f9 h\u1ee3p.&nbsp;<\/p>\n\n\n\n<p>L\u00e0 m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t &amp; ph\u00e2n ph\u1ed1i l\u1edbn, doanh nghi\u1ec7p c\u1ea7n lu\u00f4n theo s\u00e1t di\u1ec5n bi\u1ebfn th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 cho c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea1i l\u00fd, nh\u00e0 b\u00e1n. Metric hy v\u1ecdng nh\u1eefng s\u1ed1 li\u1ec7u m\u00e0 Metric cung c\u1ea5p s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u00f3 h\u01b0\u1edbng \u0111i ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"\u01af\u1edbc t\u00ednh dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng tr\u00ean s\u00e0n TM\u0110T\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/SpQa4KKWH6w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\"><strong>Metric Insights&nbsp;<\/strong>l\u00e0 chu\u1ed7i b\u00e0i vi\u1ebft v\u1ec1 nh\u1eefng c\u00e2u chuy\u1ec7n kinh doanh tr\u00ean TM\u0110T th\u00e0nh c\u00f4ng v\u00e0 t\u00edch c\u1ef1c t\u1eeb ch\u00ednh kh\u00e1ch h\u00e0ng \/ \u0111\u1ed1i t\u00e1c m\u00e0 ch\u00fang t\u00f4i c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u1ed3ng h\u00e0nh. Trong c\u00e1c b\u00e0i vi\u1ebft thu\u1ed9c chu\u1ed7i Insights n\u00e0y, t\u00ean nh\u00e2n v\u1eadt v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c thay \u0111\u1ed5i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o danh t\u00ednh v\u00e0 c\u00e1c b\u00ed m\u1eadt kinh doanh c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb li\u00ean quan.<br>Tr\u00e2n tr\u1ecdng m\u1eddi h\u1ee3p t\u00e1c &amp; trao \u0111\u1ed5i qua: insight@metric.vn .<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Theo nghi\u00ean c\u1ee9u, th\u1ecb tr\u01b0\u1eddng \u0111\u00e8n led t\u1ea1i Vi\u1ec7t Nam c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba ph\u00e1t tri\u1ec3n v\u00e0 c\u01a1 h\u1ed9i m\u1edf ra cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t&#46;&#46;&#46;<\/p>\n","protected":false},"author":4,"featured_media":214,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,3],"tags":[],"class_list":["post-212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-metric"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/metric.vn\/insights\/wp-content\/uploads\/2023\/07\/ricardo-l-2bCEHNTW324-unsplash-1-scaled.jpg?fit=2560%2C1707&ssl=1","_links":{"self":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/comments?post=212"}],"version-history":[{"count":5,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/212\/revisions"}],"predecessor-version":[{"id":245,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/posts\/212\/revisions\/245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media\/214"}],"wp:attachment":[{"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/media?parent=212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/categories?post=212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.vn\/insights\/wp-json\/wp\/v2\/tags?post=212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}